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International HIV/AIDS Alliance announces rebrand to Frontline AIDS

by on February 15, 2019

Leading global INGO, the International HIV/AIDS Alliance, today announces its strategic and creative rebrand to Frontline AIDS.

Frontline AIDS partnered with strategic brand consultancy Brandpie [more…]

New parents dissatisfied with travel brands

by on February 12, 2019

New research out today reveals first time parents are dissatisfied with travel brands, with 72% reporting feeling unhappy with comms from the sector.

The research, [more…]

Movers and Groovers : Clarity boosts creative department with the appointment of new Creative Director

Movers and Groovers : Clarity boosts creative department with the appointment of new Creative Director

by on January 22, 2019

Clarity, the Milton Keynes based integrated marketing agency, today announces the appointment of their new Creative Director, James Warfield.

Following the recent appointments of Henrietta Cheung, Business Development Director and Louise Coffey, People Director, who between them bring 26 years agency experience, James will work with the wider creative department to oversee creative output across all clients.

[more…]

Consumer Research : UK housebuilders failing to communicate

Consumer Research : UK housebuilders failing to communicate

by on January 10, 2019

Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders.

Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively) state that they see no communications at all. [Strong, very useful research ..editor ]

[more…]

UP launches in the UK with Burke on board – ‘Movers and Groovers’

UP launches in the UK with Burke on board – ‘Movers and Groovers’

by on December 11, 2018

Say hello to your new agency London

UP There, Everywhere, the world’s first global cloud-based agency, today announces its launch into the UK market, with a newly opened creative space in White City, London, and Cordell Burke joining as Creative Managing Partner.

Founded in 2011 by Eric Dowell (Chief Creative Officer) and Julian Stubbs (CEO), UP is a fully integrated agency, with over 200 people globally across 14 countries. UK launch clients include ELGA Veolia and AIG Life.

[more…]

Travel brands in trust crisis thanks to fickle holidaymakers

Travel brands in trust crisis thanks to fickle holidaymakers

by on December 5, 2018

As holiday season draws to a close, brand technology agency, Great State announces results of its Summer holiday consumer survey

Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency,Great State.

In total over 1000 UK consumers* were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands.

The research was commissioned to uncover how the UK’s holiday makers are booking holidays now, their habits and what this means for travel brands in a competitive marketplace.

[more…]

New research from Initials reveals consumers are switching to challenger brands

New research from Initials reveals consumers are switching to challenger brands

by on November 29, 2018

Challenging the challengers

Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands.

The findings expose five harsh truths established brands must tackle in the face of the challenger brand phenomenon.

[more…]

New Report : UK pensioners face marketing blackout from utilities providers

New Report : UK pensioners face marketing blackout from utilities providers

by on November 20, 2018

New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels.

Bright Sparks:  How Smarter Comms Can Boost Utilities is the first report in d.fferent’s Game of Life series. Based on independent consumer research, the report examines what communication today’s consumers want from utilities companies at four key life stages: students, home movers, first-time parents, empty nesters and pensioners.

[more…]

Notonthehighstreet announces two pop-ups for Christmas 2018

by on November 6, 2018

Latest

Notonthehighstreet has today announced that it will be launching physical ‘pop-ups’ in two central London locations in the run up to Christmas 2018.

[more…]