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Travel brands in trust crisis thanks to fickle holidaymakers

by on December 5, 2018

As holiday season draws to a close, brand technology agency, Great State announces results of its Summer holiday consumer survey

Over half (52%) of UK [more…]

New research from Initials reveals consumers are switching to challenger brands

New research from Initials reveals consumers are switching to challenger brands

by on November 29, 2018

Challenging the challengers

Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands.

The findings expose five harsh truths established brands must tackle in the face of the challenger brand phenomenon.

[more…]

New Report : UK pensioners face marketing blackout from utilities providers

New Report : UK pensioners face marketing blackout from utilities providers

by on November 20, 2018

New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels.

Bright Sparks:  How Smarter Comms Can Boost Utilities is the first report in d.fferent’s Game of Life series. Based on independent consumer research, the report examines what communication today’s consumers want from utilities companies at four key life stages: students, home movers, first-time parents, empty nesters and pensioners.

[more…]

Notonthehighstreet announces two pop-ups for Christmas 2018

by on November 6, 2018

Latest

Notonthehighstreet has today announced that it will be launching physical ‘pop-ups’ in two central London locations in the run up to Christmas 2018.

[more…]

smp boosts dedicated Amazon team with new specialist appointments

by on November 1, 2018

smp, the London-headquartered commerce marketing agency, today announces two new specialist appointments to its Amazon team, to support the agency’s ongoing international growth. Bella Bui [more…]

bigdog launches The Entertainer’s Little Festive Moments for ITV

by on October 30, 2018

Integrated advertising and marketing agency bigdog has launched a new campaign for The Entertainer, the fastest growing family-owned high street retailer in the UK.

The [more…]

Digitising our vanishing high streets, by Jamie Matthews, CEO of Initials

by on October 25, 2018

In this piece Jamie Matthews, CEO of independent creative agency Initials, looks at the power of digital to both destroy and save Britain’s vanishing high streets.

Despite the seemingly constant ‘death of the high street’ headlines, it’s where you live that determines how you feel Britain’s high streets are really doing. There are comparatively affluent neighbourhoods up and down the country that remain home to vibrant retail areas. But, there are also no shortage of places where the retail picture is undoubtedly darkening.

The number of places like this are increasing, and if you live in one of them, the local high street serves as an up-close-and-personal daily reminder of the challenges retailers are facing. [more…]

Tourism : Studio Black Tomato launches ‘Charleston Local Legends’ campaign

Tourism : Studio Black Tomato launches ‘Charleston Local Legends’ campaign

by on October 18, 2018

Explore Charleston, the Convention and Visitors Bureau that seeks to give tourists a unique insight into the South Carolina city, has just launched its interactive video campaign ‘Local Legends’ produced by content creation and marketing agency Studio Black Tomato.

[more…]

bigdog brings back the Ready brek glow

bigdog brings back the Ready brek glow

by on October 15, 2018

bigdog, the integrated advertising and marketing agency, has launched a new campaign for iconic Weetabix Food Company breakfast brand Ready bek.

The Central Heating for Everyone campaign launched with a 20’’ TV commercial, running for three weeks, with creative focusing on revitalising the brand’s traditional ‘Ready brek glow’ positioning.

Historically a children’s breakfast cereal, bigdog’s work modernises the brand, shifting its appeal to the masses by promoting Ready brek’s nutritional value as a good source of energy for all ages. The aim is to increase the brand’s category reach, while also augmenting brand awareness online and offline.

To watch the Ready brek TV commercial, click here.

[more…]

Studio Black Tomato launches their ‘Garden to Plate’ film for Belmond | Luxury Hotels, Trains and River Cruises

by on October 11, 2018

Content creation and marketing agency, Studio Black Tomato, today launches a new film for luxury hotel group, Belmond | Luxury Hotels, Trains and River Cruises.

Featuring head chef and sustainable gastronomy pioneer Raymond Blanc, the film forms a key component of the hotel group’s wider ‘Art of Gastronomy’ campaign - designed to raise awareness of their philosophy of cuisine and commitment to championing sustainability.

[more…]