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72% of UK SVoD subscribers deem advertising on SVoD unacceptable

72% of UK SVoD subscribers deem advertising on SVoD unacceptable

by on May 28, 2019

New research from Differentology unveils consumer appetite for VoD subscription services

New research out today reveals that almost three quarters (72%) of UK SVoD subscribers that expressed a preference do not consider any form of sponsorship or advertising on Subscription Video-on-Demand (SVoD) acceptable.

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PSPA launches #UNMUTE campaign to give a voice to those silenced by PSP and CBD

by on May 22, 2019

Brandpie creates powerful social media campaign to end silence around PSP and CBD and inspire hope amongst those with the condition.

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Start Design launches ‘First Women’ concept with Sports Podge 2019, to help raise the voice of women in sport

by on May 22, 2019

Start Design reveals its First Women concept for this year’s Sports Podge – one of the main cultural sports marketing events in the annual sporting [more…]

Retail fail – C-Suite believe Finance and FMCG are better at mobile-shaped experiences

Retail fail – C-Suite believe Finance and FMCG are better at mobile-shaped experiences

by on May 15, 2019

New research from George P. Johnson reveals growing investment in mobile and the impact it is having on brand experience

New research out today reveals the vast majority (92%) of C-Suite decision makers at brands are investing more in mobile technologies this year, aiming to respond to the high benchmarks mobile-first businesses are setting when it comes to consumer experience.

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Initials launches technology and innovation unit LABS with two senior team appointments

Initials launches technology and innovation unit LABS with two senior team appointments

by on May 7, 2019

Creative agency Initials today announces the strengthening of its digital offering through the launch of LABS, which will spearhead a more specialized approach to optimizing digital and technology infrastructure for its clients.

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Ingenuity London launches acclaimed new business event in Amsterdam

Ingenuity London launches acclaimed new business event in Amsterdam

by on May 7, 2019

Events : Ingenuity London, the UK’s leading business development consultancy, today announces the launch of its first ever European new business event in Amsterdam on 5th June.

Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.

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Movers & Groovers : Ingenuity appoints new senior account director on lead generation team

Movers & Groovers : Ingenuity appoints new senior account director on lead generation team

by on April 23, 2019

Movers & Groovers

Ingenuity London today announces the appointment of Rebecca Jones as Senior Account Director on the Lead Generation team.

Joining the growing team, Jones brings with her significant experience from her time at Amazon in the roles of Brand Specialist and AVS Team Leader.

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MAAG reveals Festival of Happiness line-up to address mental health and wellbeing in the marketing industry

by on April 17, 2019

MAAG’s Festival of Happiness brings on board charity partners and industry leaders to change the way that marketing agencies deal with mental health.

Marketing Agencies [more…]

Brandpie rebrands GCEN to GC Partners following strategic review

Brandpie rebrands GCEN to GC Partners following strategic review

by on April 16, 2019

Strategic brand consultancy Brandpie creates new name, logo and brand strategy for GC Partners

International currency broker and payment service agency, Global Currency Exchange Network Ltd (GCEN), and corporate custodial services company, Global Custodial Services Ltd (GCS), have announced their unification under a single brand: GC Partners.

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Connexi updates platform to encourage women sponsorship opportunities

Connexi updates platform to encourage women sponsorship opportunities

by on April 3, 2019

Connexi, the online sponsorship marketplace, today announces a new update to its platform that will encourage brands to invest in women’s sports sponsorship opportunities.

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