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DMA becomes the Data & Marketing Association

DMA becomes the Data & Marketing Association

by on May 21, 2019

Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.

The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.

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Scotland must lead the data revolution through ethics and inclusivity .. DMA

Scotland must lead the data revolution through ethics and inclusivity .. DMA

by on April 30, 2019

The DMA recently hosted a reception in the Scottish Parliament as part of its Value of Data campaign.

The Value of Data project explores the ethical questions that arise from the use of data and the event brought together MSPs, business leaders and data experts to discuss revolutionising how the professional world views and values data.

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Embracing neurodiversity in the workplace .. Kate Burnett, MD of DMA Talent

Embracing neurodiversity in the workplace .. Kate Burnett, MD of DMA Talent

by on April 1, 2019

Kate Burnett, MD of DMA Talent, discusses why the DMA is helping businesses to support a diverse workforce through their Neurodiversity Initiative

World Autism Awareness Week, taking place during the first week of April this year, will inspire people across the UK to take part in activities to raise awareness for autism charities. However, we need to do more in terms of promoting equality across the workforce - this all starts in our awareness and understanding of conditions like autism.

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New survey identifies AI & machine learning skills as most important area organisations must address

New survey identifies AI & machine learning skills as most important area organisations must address

by on March 24, 2019

Artificial Intelligence (AI) & machine learning has been identified as the most important areas organisations must develop staff skills in, reveals a new survey by the Institute of Direct and Digital Marketing (IDM).

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Marketers need to look beyond loyalty points and freebies, reveals DMA research

Marketers need to look beyond loyalty points and freebies, reveals DMA research

by on March 21, 2019

Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.

According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.

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What is the true value of data? New industry campaign seeks answers

What is the true value of data? New industry campaign seeks answers

by on March 7, 2019

In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data.

The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.

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Consumers receive fewer emails post-GDPR, reveals latest DMA research

Consumers receive fewer emails post-GDPR, reveals latest DMA research

by on February 27, 2019

Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes

Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails per week to their personal inboxes, down from 73 in 2017.

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