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Convene Magazine report on the exhibition industry’s need for different events

by on August 22, 2017

Center for Exhibition Industry Research, CEO Cathy Breden tells exhibition organisers to experiment with different models - there will be different ways for people to come together in the future.

Regular readers of theMarketingblog will be familiar with the regular praise we heap on the hospitality and catering industry news media owner H&C News. As media owners ourselves, we admire the way they seem to read into what their market needs rather than just report on it. [more…]

Launch event announces UK Hospitality and Catering Exhibition

Launch event announces UK Hospitality and Catering Exhibition

by on July 13, 2017

H&C EXPO launch attracts guests from all over the UK

The H&C EXPO officially launched Monday 10th July at The Celtic Manor Resort, where more than seventy guests heard about the event, dubbed ‘the first of a kind for the UK hospitality and catering industry taking place in Wales.’

Guests travelled from Scotland to take part and many other parts of the UK, London and the North West of England were particularly well represented.

[more…]

ICC Wales confirms H&C EXPO as its inaugural event in 2019

ICC Wales confirms H&C EXPO as its inaugural event in 2019

by on June 12, 2017

The International Convention Centre Wales at the Celtic Manor Resort has confirmed the first ever event to take place at the new venue, two years ahead of its opening in 2019. Celtic Manor will play host to the Hospitality & Catering EXPO in July 2018 and 2019, the latter marking the inauguration of ICC Wales.

H&C EXPO will be a new two-day conference and exhibition bringing industry professionals and suppliers together from all over the UK. The show will provide exhibitions stands, masterclasses, product demonstrations and roundtables as well as an innovative hosted buyer programme. [more…]

Ex-BigHospitality Editor, Emma Eversham joins H&C News to head up industry interviews

Ex-BigHospitality Editor, Emma Eversham joins H&C News to head up industry interviews

by on June 6, 2017

Hospitality & Catering News is to launch its first interview section where the industry’s top players will share their news, views and wisdom first-hand.

Run by Hospitality & Catering News’ new interviews editor and hospitality journalist Emma Eversham, the section, titled ‘5 minutes with…’ will be a light-hearted yet informative insight into the people driving the industry forward.

[more…]

Why the best agencies earn their fees, research, gut instinct and a pinch of serendipity

Why the best agencies earn their fees, research, gut instinct and a pinch of serendipity

by on May 12, 2017

Regular readers of theMarketingblog will be familiar with our reviews of new marketing offerings from media owners. If there is indeed any such thing as new marketing offerings? This is not about the latest marketing tech, it’s about sitting down and talking.

In essence what an advertiser wants to be confident of when planning and booking a campaign or schedule, is, that the placements will reach their target audience, with a relevant message, that will resonate with the target audience. But how can this be ensured? [more…]

Center Parcs unveils a new integrated campaign which launches on TV from 23rd December

Center Parcs unveils a new integrated campaign which launches on TV from 23rd December

by on December 22, 2016

Leading short break expert Center Parcs unveils a new TV advertisement as part of a broader marketing campaign celebrating the forest as an immersive playground.  The new 50-second TV commercial launches on 21st December on the company’s Facebook channel, before featuring on TV from 23rd December.

The integrated campaign, which includes cinema, digital and VoD activity, as well as social, PR and at each of its five UK villages, is timed around the travel industry’s peak booking season as families start to plan their family breaks, and will run until March 2017. [more…]

[Watch] : Hungryhouse launches ‘love takeway, actually’ campaign

[Watch] : Hungryhouse launches ‘love takeway, actually’ campaign

by on December 22, 2016

Online food ordering platform, hungryhouse, has launched its ‘Love Takeaway, Actually’ campaign, to reward several of the nation’s most deserving Christmas heroes.

The public were invited to nominate their loved ones and the three winning entries were treated to £100 worth of takeaway and a festive doorstep surprise inspired by the popular Christmas Rom Com, Love Actually, with their special someone re-enacting the iconic moment Mark arrives on the doorstep of Keira Knightley’s character, Juliet.

[more…]

Sky and Warner Bros. Pictures launch LEGO Batman campaign

Sky and Warner Bros. Pictures launch LEGO Batman campaign

by on December 22, 2016

Celebrating the February 10th release of the big-screen animated adventure The LEGO Batman Movie, Sky and Warner Bros. Pictures have teamed up to create a brand new campaign to promote Sky’s new Broadband Tech Team.

The campaign features the Tech Team as animated LEGO Minifigures alongside the film’s star and iconic DC Super Hero, LEGO Batman himself. [more…]

Nearly a third of influencers regularly promote charities

Nearly a third of influencers regularly promote charities

by on December 21, 2016

Nearly one third of social media influencers regularly support charities on their channels, according to new research by influencer marketing platform Buzzoole, which has 200,000 influencers on its platform. Three quarters (74%) of influencers said that raising awareness of the causes they care about was a key priority for them; also important for influencers is sharing their own personal experiences (87%) and helping people (61%).

Buzzoole, which works to harness the power of long-tail influencers, surveyed its own network of influencers for the research. Of the 60 UK based respondents, a large majority (92%) have volunteered time to work for a charity, with almost a third (28%) doing so every month.

[more…]

5 social media resolutions you should be making for 2017

by on December 21, 2016

Silence on social media is no longer an option. Every year, finding a business that isn’t on social media becomes less and less likely, probably because so many of us have accounts for personal use, too. Social media is fun after all – it’s a great way to network online and create noise about your business.

But keeping up a presence on social media can drop down the list of priorities for many businesses, especially if it begins to feel like a chore. Keren Lerner, Founder and Managing Director, Top Left Design shares five social media resolutions that small business owners should be making to ensure they make time for perfecting their social media strategy. [more…]