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Big brands no longer get big love from UK consumers

by on August 31, 2018

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Medialab announces Stewart Easterbrook as Chairman following year of exceptional growth

by on June 15, 2018

Data-driven media agency, Medialab, today announces a significantly expanded team following an incredibly successful year. All of the hires bolster an already impressive senior team, [more…]

Talking to customers about their data is the key to GDPR

by on May 21, 2018

Consumer awareness of the new data laws directly increases comfort in data sharing,
according to new research from the DMA and Acxiom
The new General [more…]

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

by on May 16, 2018

The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.

The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.

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Reboot your business: Raising finance is essential to scaling up

Reboot your business: Raising finance is essential to scaling up

by on May 16, 2018

Navigating the funding landscape for entrepreneurs is undeniably tricky, and many growing businesses face the same challenges.

Time and time again we hear of businesses failing because their efforts to grow organically are just not sustainable or competitive enough in today’s crowded market.

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Research : Scale-ups: mind the confidence gap .. Future Kings

Research : Scale-ups: mind the confidence gap .. Future Kings

by on May 14, 2018

New research into Britain’s scaling SME landscape has discovered that one third of growing businesses are lacking confidence when it comes to tackling their biggest and most pressing challenges, according to exclusive research from brand strategy consultants, Future Kings.

The research conducted by Sapio Research asked 200 UK early stage scale ups about their greatest concerns for their businesses as they prepare for growth, as well as their confidence levels in strategies to meet those concerns. [more…]

Movers and Groovers : TribeCX appoints new Chair

Movers and Groovers : TribeCX appoints new Chair

by on December 18, 2017

TribeCX, the practitioner-led customer experience community, has appointed Mark Harrison as its new Chair.

Harrison will lead TribeCX toward becoming a globally preferred partner for help building customer experience capabilities that deliver business goals.

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LiveRamp and Criteo partner to enhance global people-based marketing campaigns for omnichannel engagement

LiveRamp and Criteo partner to enhance global people-based marketing campaigns for omnichannel engagement

by on November 22, 2017

Latest :  LiveRamp®, an Acxiom® company (Nasdaq: ACXM) and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, today announced a collaboration between the two companies.

Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and drives measured performance and profits for retailers and brands.  For more information, visit LiveRamp.co.uk

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Allianz appoints Delete for Digital Strategy & Online Overhaul

Allianz appoints Delete for Digital Strategy & Online Overhaul

by on November 8, 2017

Following a competitive pitch, Allianz UK has appointed digital agency Delete.

Delete will act as Allianz’ digital consultancy, advising on how their digital channels can be better optimised to support brokers, drive engagement and increase sales across their product portfolio.

Delete’s strategic programme will focus on understanding Allianz’s business needs and customer behaviour, using the insights to redefine the role their digital channels will play in their sales process. [more…]

Delete unveils new branded content collaboration with Movember and WeTransfer

Delete unveils new branded content collaboration with Movember and WeTransfer

by on October 12, 2017

Latest : The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn.

Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with the visual nature of WeTransfer,

Delete has designed a series of digital canvases to bring the campaign to life in an artistic manner, aimed to inspire new ‘Mo Bros’ and ‘Mo Sistas’ to sign up and raise awareness that Movember is much more than just growing a moustache.  http://www.deleteagency.com

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