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The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

by on January 17, 2018

Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary.

To date members of the World Media Group, a strategic alliance of organisations who are committed to promoting award winning journalism and the role of international media, have comprised only global media brands – currently The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Forbes, Fortune, The Economist and Bloomberg Media Group. [more…]

TwentyCi property report suggests Homemover market offers big opportunities for brands in 2018

by on January 12, 2018

Findings from a report published today by life event data company, TwentyCi, suggest that in 2018 there will be good opportunities for brands that typically benefit from consumers moving home – including furniture, interiors, home improvement & DIY, travel, garden products, finance and automotive.

The full TwentyCi Q4 Property & Homemover Report can be found at www.homemoverreport.com [more…]

Can designing for a specific sector limit your creativity?

Can designing for a specific sector limit your creativity?

by on December 19, 2017

Simon Wright, Managing Director, Greenwich Design and Co-founder of The Chemistry Works believes that for design agencies, success lies beyond the niche.

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Exclusive : Never mind the data……………it’s all about the people

Exclusive : Never mind the data……………it’s all about the people

by on November 23, 2017

EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum

The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]

Research : Wealthy consumers turn to international TV channels in an era of fake news

Research : Wealthy consumers turn to international TV channels in an era of fake news

by on November 23, 2017

An independent research survey carried out by IPSOS amongst 28,000 Affluent Europeans has identified that these wealthy consumers are turning to international TV channels for [more…]

The World Media Awards – for international content driven advertising – are now open for entry

The World Media Awards – for international content driven advertising – are now open for entry

by on November 8, 2017

The World Media Awards 2018 (WMAs) have now opened for entry, offering eight categories that will celebrate the best in cross platform, cross border, content-driven advertising.

The free-to-enter awards are now in their third year and offer the winners the opportunity to be acknowledged as global leaders in international content-led advertising.  The WMAs are unique in not only giving recognition of the category winners’ work through the trophy on the night, but by also celebrating all winning campaigns in a world-wide advertising campaign valued at €500k.

The winners’ ad campaign runs across leading international media brands The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Fortune, The Economist and Bloomberg - all members of the World Media Group which runs the WMAs. [more…]

Three simple steps to long term CRM success  .. Nick McConnell, Commercial Director at TwentyCi

Three simple steps to long term CRM success .. Nick McConnell, Commercial Director at TwentyCi

by on September 13, 2017

By Nick McConnell, Commercial Director at TwentyCi

The flow of consumer data is expanding and the cost of CRM technology is dropping. Add to that the escalation in platforms to reach people – from mobile, social media and apps such as Snapchat to more unexpected places like screens in driverless cars – and you can see why brands are excited at the opportunities for engaging more and more with consumers through CRM.  Or are they?

[more…]

The Chemistry Works delivers a creative collective as unique as your brief

The Chemistry Works delivers a creative collective as unique as your brief

by on June 27, 2017

Introducing The Chemistry Works (TCWX), a collaborative agency hub comprising experienced talent from across the marketing and creative industries. The brainchild of a number of industry experts, TCWX stemmed from a desire to offer clients a completely bespoke team as unique as their every brief without having to pass on the overhead costs that come with large, multidisciplinary agencies.

TCWX’s network of skills includes Marketing and Brand Strategy; Creative Direction; Graphic Design; Digital Design; Photography; Video Production; Copywriting; Social Media; PR; Events; Product Design; 3D Environment Design and Retail Design. [more…]

How to write an award-winning entry

How to write an award-winning entry

by on April 27, 2017

By Belinda Barker, Director, World Media Group

I should first come clean – I have never actually been an awards judge; however, I have been lucky enough to help organise the judging process for the 2016 and 2017 World Media Awards.

It is rather a privileged position to be in – you are exposed to loads of brilliant work, you get to meet amazing judges and listen to them deliberate, but without any of the responsibility!

And it is a responsibility, as anyone who has entered an award will have put time, effort and love into their campaign, and that should be respected. [more…]

Tata Motors drives away with the Top Prize at the 2017 World Media Awards

Tata Motors drives away with the Top Prize at the 2017 World Media Awards

by on April 11, 2017

  Maxus Global’s Campaign for the Indian Automotive Manufacturer Wins this Year’s Grand Prix at the World Media Awards The winners of the 2017 [more…]