The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.
It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016. [more…]
Reflecting the truly international nature of the WMAs, entries poured in from all corners of the world including the USA, Germany, Pakistan and the Faroe Islands – and targeted audiences from around the globe including Asia, LatAm, North America, Europe, Africa, Australasia and the Middle East. The Awards also attracted some of the world’s top brands, such as Michelin, Universal Pictures, Shell, EY (formerly Ernst & Young) and McDonalds.
Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position from Rupert Turnbull, Vice President EMEA, Time Inc.
One of her first moves in this role is to announce a deadline extension for the World Media Awards (hosted by the World Media Group) from today to next Thursday 23rd February. The World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising. [more…]
Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, [more…]
As the entry deadline looms for a set of awards I’m involved in that celebrate the best in cross-border content marketing, I can’t help but ponder on one thing: when we know how powerful content marketing can be, why isn’t it at the forefront more? When we know it cuts through clutter, adds value to people’s lives, builds trust and relevance, why don’t we do more of it?
Latest : TwentyCi, the fast-growing data science and insight business, specialising in customer engagement through life event contextual marketing, has appointed Colin Bradshaw to the new position of Chief Customer Officer (CCO).
His role has been created to add an additional level of support at a senior level as the company continues to expand. Bradshaw will be responsible for managing growth and investment in the company’s client management and sales activities across all sectors, products and channels.
Currently working as CEO of IBG World, a disruptive business in the data, analytics and digital tech space, Bradshaw’s previous positions include c-suite roles as managing director of media agency, RAPP, and head of data strategy as well as numerous other senior marketing roles for Royal Mail. [more…]
With a purchasing power of £12 billion annually in the UK, homemovers are a hugely untapped target audience for advertisers, with each homemover spending an average of £10,000 for a variety of goods and services before, during and after a move.
Life event marketing company TwentyCi is today launching its digital and programmatic division, TwentyCi Digital, which will enable advertisers and their agencies to reach known homemovers through programmatic advertising at the appropriate time for their product - as well as through other digital channels including social media, PPC and TV. [more…]
Entries for World Media Awards (hosted by the World Media Group) are now open. The global World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.
Latest ..... The World Media Group has today announced that the World Media Awards (WMAs) will be back for a second year in 2017 following the success of their inaugural year in 2016. The global WMAs are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.