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Cracking a cold one while kicking off the shoes and unhooking the bra

Cracking a cold one while kicking off the shoes and unhooking the bra

by on July 31, 2019

New: Coors Light is looking for the next generation of light beer drinkers and has unveiled a new campaign that speaks to millennials and Gen Z.

The concept is that, in an always on, hyper-connected world, younger generations are actively seeking ways to turn off for a moment, and Coors Light is positioning itself as that moment.

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Experience this truly curious corridor takeover

Experience this truly curious corridor takeover

by on July 26, 2019

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Tips on how to generate more leads with social media

Tips on how to generate more leads with social media

by on July 3, 2019

Despite market saturation, businesses grow, even in 2019. The key is to find the right way to generate more leads for your business.

One such a way is through proper use of social media. Several industries benefit from the use of social media marketing; for example, the salon and spa industry.

However, even with the use of influencers for your social media marketing campaigns, you might not be getting the kind of results you want, because you aren’t using the right influencer.

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How to manage your Instagram better

How to manage your Instagram better

by on June 19, 2019

Instagram is just a social network. That basically means that you must maintain the various networks which you form on this platform.

It can prove a wonderful way of establishing connections with those who follow you, although you should also have a decent plan about how to maintain these relationships.

If not, you'll risk seeing them go away, and you would lose any progress which you have made.

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Best online video maker free forever

Best online video maker free forever

by on June 14, 2019

Create branded video content that will build your audience. Drive your business forward with the power of video.

Make as many videos as you need

Creating a bunch of videos for clients, your company or yourself? No worries. Make as many videos as you want -- every month, on every subscription plan. No monthly limits on the number of videos you create and no limits to your creativity.

Find out more >>>>>>

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DMA becomes the Data & Marketing Association

DMA becomes the Data & Marketing Association

by on May 21, 2019

Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.

The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.

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If sex sells, why are many marketers shy of using it? – a tweet special

If sex sells, why are many marketers shy of using it? – a tweet special

by on May 14, 2019

  • Sex sells - Channel 4 to air sex shop family business doc - Prolific London

  • If sex sells, why are many marketers shy of using it well? - Campaign Asia-Pacific

  • Does sex really sell? A look at the neuroscience behind innuendo

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Breaking : WPN Chameleon becomes WPNC in a rebrand

Breaking : WPN Chameleon becomes WPNC in a rebrand

by on May 10, 2019

WPN Chameleon is today announcing a rebrand of the agency, which is becoming WPNC, with a mission to deliver compelling experiences to audiences across all channels and deliver powerful results for clients.

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Ads geared toward older consumers tend to be condescending

Ads geared toward older consumers tend to be condescending

by on May 7, 2019

Ads geared toward older consumers tend to be condescending at best, offensive at worst.

Here’s why marketers get seniors wrong. Plus, a look at the brands that are getting it right, from Mercedes to Covergirl.

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An inside track on malicious advertising, or malvertising

An inside track on malicious advertising, or malvertising

by on April 17, 2019

By Neal Thoms, content editor, Fasthosts

Like it or not, advertising is a fact of life on the internet. As the primary source of income for huge publishers and social media platforms, it can be tough to avoid. 

The best ads are engaging, amusing and informative – and even at its very worst, adverting is rarely more than mildly irritating. But what if the omnipresent power of online advertising was harnessed by cybercriminals?

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