Best advertising story
Former Radio Times advertising director, Andrew Mercer, has joined Scout Media, publishers of Scout London, the free weekly magazine for London’s social life. Mercer is developing tailored print ad packages for advertisers ahead of the Olympics and bolstering Scout London’s integrated advertising proposition across its print, online and mobile device editions.
Cosmos is launching an engaging new direct mail campaign to promote Florida as the best family summer holiday location and drive bookings for its Florida holiday deals for summer 2012 and 2013. The campaign earlier this year created by direct response and relationship marketing agency WDMP, is the first to use the brand’s new look and feel following its complete rebrand
Samsung has teamed up with Swindon Town FC and Leyton Orient FC to launch the third annual ‘Win A Pro Contract’ campaign ‘Win A Pro Contract’ gives amateur football players from across the UK the opportunity to live the dream of becoming a professional footballer.
Commercial insurer Hiscox has launched a TV brand campaign with influences from Hollywood. [more…]
The new TV ad for the Volkswagen Polo shows the evolving relationship of a protective father and his daughter, from the moment he first brings her home from the hospital to the day she finally leaves home, when he hands her the keys to a shiny new Polo -- ensuring she "stays in safe hands".
When we first took a look at this Sprite Shower work Ogilvy Brazil did for Sprite we wondered, "A Sprite shower? That would be a little sticky wouldn't it?"
Carlsberg, Official Beer of the England team and sponsor of UEFA EURO 2012™, is launching its much anticipated television commercial ahead of this summer’s tournament on the final weekend of the FA Premier League season.
British advertising expert has raised eyebrows in the social media world, by proclaiming that Twitter will grow to surpass the $96 billion (£59 billion) valuation held by rivals Facebook. By Red Rocket Media
New Orleans’ own Naked Pizza (@NAKEDpizza) is changing the minds of experts and engaging its local community – using Twitter – in a profitable way. Naked Pizza is effectively using Twitter for communications, customer service and most importantly, new sales. [more…]
The Advertising Standards Authority has decided not to ban an advertising campaign for new condom brand SKYN, following complaints that it was offensive and in potential view of children. The ASA received 26 complaints in all about the condom poster campaign from Ansell to promote its new brand that began in March.
