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“State of SMS Executive Summary” – Text messaging research 2017

by Will Corry on August 16, 2017

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White Paper : SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands …Textlocal

White Paper : SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands …Textlocal

by Will Corry on August 16, 2017

A new white paper titled ‘The State of SMS’ suggests SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands in the marketplace.

The report, commissioned by Textlocal one of the UK’s leading SMS platforms, predicts a sharp rise in mobile usage as Britain boasts nearly 80m active mobile phones in circulation for the first time, with only 50% of SMEs surveyed currently using SMS as part of their marketing strategies.

A full version of the report can be found by contacting Scarlett@thesourcepartnership.com

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BD Network turns to Limelight for recognition

BD Network turns to Limelight for recognition

by Will Corry on August 14, 2017

Specialist B2B PR and communications agency, Limelight, has been appointed by BD Network to support its business development with a targeted approach to PR. Limelight was selected due to its experience in the marketing industry and its ideas to enhance the sales environment for BD Network.

BD Network joins a portfolio of Limelight @LimelightPR clients working within the media, technology, professional and retail services sectors, all with the aim of growing their business through a more commercially creative approach to communications.

Limelight will be managing a proactive media and thought leadership programme, supported by creative campaigns to ensure BD Network receives the recognition it deserves among its core target markets. [more…]

The ultimate pre-launch checklist for WordPress sites

by Will Corry on August 13, 2017

To improve your chances of a positive outcome and, ultimately, success, it’s a good idea to have a road map of everything that needs to be done before a website sees the light of day.

That’s exactly what you’ll get with this pre-launch checklist for WordPress websites: a step-by-step template that makes sure you don’t forget any crucial steps on the journey to launch. That way, your site  will be an instant success, with Launch Day a celebration!

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Exclusive download : WordPress – build compelling and dynamic websites

by Will Corry on August 9, 2017

Exclusive : WordPress isn't just for bloggers

If developing stunning, flexible, and easy-to-use websites is your top priority, check out this white paper to understand why WordPress is the the best platform on which to build compelling and dynamic websites.

Not only does WordPress power 25 percent of the Internet, but it also offers one of the largest and most helpful communities for development support. In addition, WordPress’s ease of customization and incorporation of the JSON REST API make it a must-use platform if you’re looking for new technologies that take your web development efforts to the next level.

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Ford first to take advantage of Primesight & RadiumOne tie-up

Ford first to take advantage of Primesight & RadiumOne tie-up

by Will Corry on July 27, 2017

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

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Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

by Will Corry on July 25, 2017

Chris Wilson, Head of Brand Partnerships at new business consultancy Ingenuity, examines how the right brand partnerships can help marketers deliver successful loyalty programmes

Loyal customers are few and far between. The fact that consumer spending is currently at its lowest point in three years raises a red flag, especially as attracting a new customer costs five times more than retaining an existing one.

With 70% of consumers on the lookout for better deals, earning and maintaining customer loyalty is at the top of marketers’ list of challenges and priorities.

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Latest : Revlon has moved its global creative account to Grey

Latest : Revlon has moved its global creative account to Grey

by Will Corry on July 23, 2017

Are big clients getting fed up with creative pitches? They go on for ever, cost some of the parties a fortune and there’s a recent tendency for agencies to challenge the outcome – just what you need after suffering months of “data-based insight.” And, possibly, the realisation that none of them were any good but you haven’t the heart to start again.

This possibly occurred to US beauty giant Revlon which has just moved its global creative account to Grey and consolidated its media into North American incumbent MediaCom. MediaCom received a massive kick up the bum when it lost £2bn VW last year but, since then, has piling on new business.

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Latest : Coast launches their first referral marketing campaign powered by Mention Me

Latest : Coast launches their first referral marketing campaign powered by Mention Me

by Will Corry on July 4, 2017

Leading women's fashion brand Coast has launched their first referral marketing campaign, powered by Mention Me. The campaign will reward the retailer's loyal customers and secure new ones - directly referred to the brand by their friend.

The iconic high end, high street, women’s fashion retailer recognised the value of their loyal customer relationships, and the opportunity to leverage this by providing a platform for them to share their positive experiences to drive new customer acquisition.

Partnering with Mention Me, using their unique ‘refer a friend’ SaaS technology, this referral marketing campaign is part of Coast’s broader multi channel CRM strategy. [more…]

The cost of doing SEO wrong

The cost of doing SEO wrong

by Will Corry on May 12, 2017

If you want a prominent position in the organic search results and to get your brand in front of potential customer’s online, search engine optimisation should be a focal point of your marketing strategy.

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