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New analysis shows that quality journalism continues to win the war on attention

New analysis shows that quality journalism continues to win the war on attention

by on May 17, 2018

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.

Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms Moat’s benchmarks by between 16% and 73%.  World Media Group (WMG) [more…]

“Painting the town purple” – New taxi advertising campaign in London

by on April 11, 2018

Property website Zoopla, has launched a new taxi advertising campaign which will see a significant fleet of 250 London cabs fully liveried in Zoopla’s distinctive purple branding for the next 12 months.

The Zoopla-branded London taxis, part of an ongoing multi-channel marketing campaign which also includes national TV, print and radio, will continue to highlight how Zoopla can help simplify the process of finding and moving home. [more…]

Content marketing is no longer a cool experiment for UK supermarkets

Content marketing is no longer a cool experiment for UK supermarkets

by on April 9, 2018

25 years ago, the UK supermarket chain Sainsbury’s debuted a magazine.

Even before the internet took over and made it easy for anyone to distribute content, Sainsbury’s wanted to reach customers outside of its aisles. So it created a glossy print publication that offered recipes, cooking tips, and feature articles. Eventually, other cornerstone brands like Tesco and Waitrose followed suit with their own magazines. [more…]

Facebook and its advertisers can still track you after you remove your account – here’s how to stop it

Facebook and its advertisers can still track you after you remove your account – here’s how to stop it

by on March 22, 2018

Thought deleting your Facebook was enough? Firm and its advertisers can still track you AFTER you remove your account - here's how to stop it

  • Facebook uses an advertising strategy called 'Audience Network' that allows brands to serve up targeted advertisements even when users move off the site
  • The practice is raising some eyebrows in the wake of Facebook's privacy row 
  • Users can limit Facebook's ad tracking via their smartphone or web browser 

[more…]

[Watch] … 1000heads launches Carphone Warehouse x Big Narstie Samsung S9 social campaign

by on March 16, 2018

1000heads has teamed up once again with long-standing client Carphone Warehouse to launch the Samsung S9 through an innovative social media campaign with rapper and internet personality, Big Narstie

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Ad industry unites to tackle #MeToo

Ad industry unites to tackle #MeToo

by on March 12, 2018

  • The Advertising Association, NABS and WACL join forces to launch timeTo to combat sexual harassment

  • ISBA and the IPA pledge their support
  • Industry think-tank, Credos, will run first study

Today, March 12th 2018, the Advertising Association, NABS and WACL are launching a new initiative - timeTo - to address the problem of sexual harassment in the advertising and marketing industry. [more…]

Research Infographic : What are senior marketing leaders working on for 2018?

Research Infographic : What are senior marketing leaders working on for 2018?

by on March 7, 2018

We decided at theMarketingblog that we would feature infographics more often in future issues. So we are delighted to announce our first Infographic of the Month Award.

It is a research one which takes the top spot. Very useful stats, a great layout and a worthwhile subject means they will be celebrating this March at the GDS Group.  Enjoy .....

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Brrr-illiant … The UK’s biggest snowball target …. Tennent’s Lager

by on March 3, 2018

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Exclusive : The importance of visual stimuli in marketing

Exclusive : The importance of visual stimuli in marketing

by on February 26, 2018

Brands that utilise the power of visual marketing can earn more fans, leads, clients, readers, and revenue.

It doesn’t matter if you are developing a website, creating an email newsletter or embarking on a new social media campaign, you must incorporate stunning visuals to complement your brand, increase your reach and gain new customers. Learn about the importance of visual stimuli in marketing. [more…]

A step-by-step guide to how to get more views in YouTube

A step-by-step guide to how to get more views in YouTube

by on February 15, 2018

YouTube is the second largest search engine in the world after Google.

People like it, a lot. It is a channel widely used to promote, entertain, and educate those who use it and has roughly about 22 million visits monthly with the average duration being 40 minutes per session. [more…]