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Top 5 useful tips for freelance content writers .. [Exclusive]

Top 5 useful tips for freelance content writers .. [Exclusive]

by on December 9, 2017

There are lots of reasons to keep hanging in there as a freelance writer who is yet to experience a breakthrough in the world of independent working.  After all, Rome wasn’t built in a day. 

But again, how long should you wait before raking in a five-figure or even a six-figure income every month or year when working from home?  Newbies go through many challenges, and without someone to shed light on what they are supposed to do and land long-term deals with worthy clients, things may continue to be on downward trend.  [more…]

Cleaning Up with Vax – brand appoints bigdog as lead creative agency

Cleaning Up with Vax – brand appoints bigdog as lead creative agency

by on November 28, 2017

Iconic household brand Vax has appointed full-service, integrated advertising and marketing agency, bigdog, as its lead creative agency, following a competitive two-way pitch.

It is the first agency appointment made by Vax Marketing Director Jon Collings, since he joined the brand in September 2017. The contract will see the team at bigdog, led by Associate Director Harman Randhawa, support Vax as it seeks to grow the category and gain market share.

The agency will work closely with Collings going forward, as he takes steps to develop Vax following his five-year stint at Gtech, where he helped grow the business to a £100m turnover. [more…]

What can hair product brands do to improve their connection with consumers?

What can hair product brands do to improve their connection with consumers?

by on November 23, 2017

A recent survey by Mintel found that 25% of men find it hard to identify with men as they are portrayed in adverts. With the male hair care industry set to achieve impressive growth over the coming years, it is imperative that hair product brands better connect and engage with their customers. [more…]

Research : Reader & publisher relationship has ‘catalytic’ effect on ad effectiveness .. Inskin Media

Research : Reader & publisher relationship has ‘catalytic’ effect on ad effectiveness .. Inskin Media

by on November 22, 2017

Brand safety is considerably more complex than the industry thinks

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. 
 
The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions of 4,370 people, who were served ads on websites either with or without publisher branding. It revealed that ads on the publisher-branded sites increased consideration for the advertiser by 60% compared to the ads on the site without publisher branding. [more…]

Lancashire shoe firm’s women’s shoe ad banned

Lancashire shoe firm’s women’s shoe ad banned

by on November 16, 2017

A "sexist" online shoe advert featuring topless women has been banned by the advertising watchdog.

Redfoot Shoes, which trades as Goodwin Smith based in Bacup, Lancashire, ran a campaign that included images of women covering their breasts with shoes.

The Advertising Standards Authority (ASA) said it was sexist and degrading to women and must not appear again. [more…]

The World Media Awards – for international content driven advertising – are now open for entry

The World Media Awards – for international content driven advertising – are now open for entry

by on November 8, 2017

The World Media Awards 2018 (WMAs) have now opened for entry, offering eight categories that will celebrate the best in cross platform, cross border, content-driven advertising.

The free-to-enter awards are now in their third year and offer the winners the opportunity to be acknowledged as global leaders in international content-led advertising.  The WMAs are unique in not only giving recognition of the category winners’ work through the trophy on the night, but by also celebrating all winning campaigns in a world-wide advertising campaign valued at €500k.

The winners’ ad campaign runs across leading international media brands The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Fortune, The Economist and Bloomberg - all members of the World Media Group which runs the WMAs. [more…]

Burger King serves beaten up burgers to highlight bullying .. by Lydia Bryant

Burger King serves beaten up burgers to highlight bullying .. by Lydia Bryant

by on November 6, 2017

Burger King is known for doing fun PR stunts, however this time they’ve decided to do one with a very important underlying message, and it’s a brave move considering they p***d off a few customers in the process. Rest of this article here >.

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B2B Marketers :  How to get real results from inbound marketing – five very useful pointers

B2B Marketers : How to get real results from inbound marketing – five very useful pointers

by on October 25, 2017

Everyone wants to know, "How long will it take before I see real results from inbound marketing?" Here are a few ways to make quick progress towards your goals.

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How are other people using LinkedIn, Facebook, Twitter, Scoop It, and other tools to drive prospects to their websites?

by on October 12, 2017

What are the marketing hacks the pros know that I should know, too? What are the insider secrets the experts use to get a better ROI? How are other people using LinkedIn, Facebook, Twitter, Scoop It,  and other tools to drive prospects to their websites?

Learn more here .....

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Combined TV and digital ratings take a step closer … Verto Analytics

Combined TV and digital ratings take a step closer … Verto Analytics

by on October 11, 2017

Verto Analytics have announced it was named the winner of AGTT’s Screenforce Innovation Day, a competition to find the best audience measurement vendors for TV and digital measurement in Austria. Verto Analytics beat more than a dozen other projects to win a prize of €10,000.

The TELETEST (AGTT) consortium, which was founded in 2005, is currently commissioning a household panel with digital measurement methods to provide a representative report on the use of television and video in Austrian households. As of mid-2016, the panel consists of 1,628 Austrian households, representing a total population of 3,694,000 TV households. 

[more…]