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Studio Black Tomato launches their ‘Garden to Plate’ film for Belmond | Luxury Hotels, Trains and River Cruises

by on October 11, 2018

Content creation and marketing agency, Studio Black Tomato, today launches a new film for luxury hotel group, Belmond | Luxury Hotels, Trains and River Cruises.

Featuring head chef and sustainable gastronomy pioneer Raymond Blanc, the film forms a key component of the hotel group’s wider ‘Art of Gastronomy’ campaign - designed to raise awareness of their philosophy of cuisine and commitment to championing sustainability.

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World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

by on October 10, 2018

Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising - has opened today, with the announcement of a brand new category.  

The new “Content Leadership & Innovation Award” will be awarded to the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. [more…]

Red Bee appointed by HarperCollins

by on October 9, 2018

Brief to create digital book trailers for publishing house’s latest releases

Red Bee, the creative agency, today announces its appointment by HarperCollins to promote a wave of fiction and non-fiction releases, via a series of online trailers.

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Ownable : The Clearing creates brand for TI Media’s shopping service

Ownable : The Clearing creates brand for TI Media’s shopping service

by on October 3, 2018

Brand consultancy The Clearing has created a brand for revolutionary ecommerce shopping service Ownable, launching in September 2018 with TI Media.

The partnership between TI Media and Ownable allows readers to place orders for products they see featured in the pages of magazines, and launched with the October 2018 issue of Livingetc.

It will be available with the November issues of Ideal Home, Style at Home, Homes & Gardens and Country Homes & Interiors.

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AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

by on September 28, 2018

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well as on computers, tablets and mobiles.

This can also be merged with linear TV measurement based on BARB data. In combination, it is the most accurate cross-device & cross-media measurement on the market, making it possible to continuously analyse and optimise the media mix and creative execution of campaigns and minimise waste.

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New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by GlobalWebIndex reveals valuable untapped TV audience

by on September 19, 2018

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.

They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.

The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]

7 mistakes new entrepreneurs make when hiring an SEO company

7 mistakes new entrepreneurs make when hiring an SEO company

by on September 16, 2018

In this day and age, it is almost impossible to run a business without using online platforms.

No matter how big or small the enterprise is, it is essential to cover all the basic online needs to guarantee success. As a new business owner, you can start with a small step—setting up social media profiles to increase online presence.

As you progress, you can then consider setting up a simple business website, hire someone to write your content (just in case you already have too much on your plate), and get an expert to handle your SEO.

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Why GDPR can be a cash cow for financial services brands

Why GDPR can be a cash cow for financial services brands

by on September 12, 2018

Few sectors use acronyms more than financial services. There are at least 1,800 in circulation and the latest addition might just be the saviour of your brand’s marketing strategy.

The GDPR – General Data Protection Regulation in full – came into force in May.

The law highlights the potential to contact customers through direct marketing using the safe legal basis of ‘legitimate interests’.

In other words, harnessing a person’s data as necessary to provide them with a relevant product or service.

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Online marketing trends that are huge this year .. exclusive

Online marketing trends that are huge this year .. exclusive

by on September 7, 2018

Online marketing has taken the world by storm in recent years. With such a fast-moving scene, things don't stay the same for long. You might question how you even managed before Facebook or Twitter.

But remember, even the top platforms are relatively new, and changing all the time. What sets the standard one year doesn't tend to remain for long.

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How to manage your marketing with Kanban

How to manage your marketing with Kanban

by on September 3, 2018

When implementing a marketing campaign – there are lots of things that you need to juggle at the same time for everything to go off properly.

There are often strict deadlines that need to be met to go with optimum times, and within that there are lots of different elements and subtasks that you need to take into account.

It also often means that you need to liaise with different teams in order to make this happen.

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