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The cost of doing SEO wrong

The cost of doing SEO wrong

by Will Corry on May 12, 2017

If you want a prominent position in the organic search results and to get your brand in front of potential customer’s online, search engine optimisation should be a focal point of your marketing strategy.

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RadiumOne first adtech business to launch online safety division

by Will Corry on May 6, 2017

Following P&G’s call to clean up the murky supply chain and The Times exposé on brand safety, RadiumOne has become the first adtech business to launch a division dedicated to improving online brand safety, tackling fraud and increasing transparency.

It marks another step in the adtech industry's effort to address these issues, following the update from cross-industry body JICWEBS - that produces good practice guidelines for online ad trading - about the rise in adtech co’s applying to undergo certification for brand safety and fraud.

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Watch : Adam&eve sends Fosters to rescue the roasting Poms

by Will Corry on April 24, 2017

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4 tips for picking the right Microsoft UK partner

4 tips for picking the right Microsoft UK partner

by Will Corry on April 6, 2017

The Microsoft Office 365 partner you choose can often determine whether you enjoy a smooth migration to the cloud. Therefore, it is important to select a UK partner that has the experience and knowledge to ensure you have a successful transition.

We are therefore providing four helpful tips to picking the right Microsoft UK partner.

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New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

by Loudmouth PR on March 16, 2017

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.

It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016. [more…]

Facebook and Meetrics partner for third-party verification of ad views

Facebook and Meetrics partner for third-party verification of ad views

by Will Corry on March 9, 2017

For the first ever time, Facebook is partnering with a European ad verification company on the viewability and view duration of display and video ads on Facebook services.

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Amaze One leads the charge to ‘humanise’ CRM

Amaze One leads the charge to ‘humanise’ CRM

by Clare on February 21, 2017

A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]

Five obstacles to genius content marketing

Five obstacles to genius content marketing

by Loudmouth PR on February 8, 2017

By Sanjay Nazerali, Global Chief Strategy Officer with Carat Global and Co-head Judge at the World Media Awards

As the entry deadline looms for a set of awards I’m involved in that celebrate the best in cross-border content marketing, I can’t help but ponder on one thing: when we know how powerful content marketing can be, why isn’t it at the forefront more?  When we know it cuts through clutter, adds value to people’s lives, builds trust and relevance, why don’t we do more of it?

Entry to the World Media Awards is open until 16th February. [more…]

Quite a surprise for a lot of B2B marketers : Facebook tops LinkedIn as content King for senior execs / Grist

Quite a surprise for a lot of B2B marketers : Facebook tops LinkedIn as content King for senior execs / Grist

by Contributing Editor on November 17, 2016

A new study reveals Facebook is the go-to platform for industry leaders seeking business advice, outstripping LinkedIn. [more…]

World Media Awards – for International Content-Driven Advertising

World Media Awards – for International Content-Driven Advertising

by Loudmouth PR on November 8, 2016

Latest ..... The World Media Group has today announced that the World Media Awards (WMAs) will be back for a second year in 2017 following the success of their inaugural year in 2016. The global WMAs are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.

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