Full service creative agency LIFE has expanded its creative team, with the appointment of Senior Creatives Jason Cope and John Protheroe, from Grey Shopper and Denfield respectively.
These appointments will support a series of recent new business wins for LIFE including Müller and SHS Drinks. [more…]
— Will Corry (@slievemore) February 22, 2017
A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]
You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in. You were told that journey maps are the be-all-end-all tool for customer experience transformations.
But looking at your maps, you suddenly have no idea what you need to improve or how/ where to begin to improve it.
Now what? Where did you go wrong?
— RealityPR (@realandy) February 21, 2017
Building and launching a WordPress website – whether for yourself or a client – is a lot of work. Many different parts have to come together to form a consistent whole and create a successful site. With so many things in the air, it’s easy to forget a few of them.
The main benefit of partnership working is often guaranteed media coverage. Coverage which is largely editorial in appearance but allows you more control over content.
Setting up a media partnership can add credibility to both you and your media partner’s efforts, by way of third party endorsement.