[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world.
Until recently Snapchat, with its reliance on now you see it, now you don’t images, and lack of database facilities, has not been a suitable platform for running promotional campaigns. But with over 200 million users and 1 billion views per day there is a large opportunity that is yet to be tapped!
YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) records 20% revenue growth in the first half of the current financial year resulting in expected revenue growth [more…]
Dispatcher: 9-1-1 What is your emergency? Caller: I heard what sounded like gunshots coming from the brown house on the corner. Dispatcher: Do you have an address? Caller: No, I have on a blouse and slacks, why?
— Will Corry (@slievemore) July 24, 2016
Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.
Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.
The story began on 19 July 2016 when the Los Angeles-based designer Tuesday Bassen uploaded an astounding image on Instagram that compared her designs to nearly identical Zara products, stating that the major fashion label Zara had been stealing her designs “over the past year”.
Included in the image is a snippet of a letter from Zara’s parent organization Inditex that dismissed her claims, citing that the “lack of distinctiveness of [Bassen]’s purported designs makes it very hard to see how a significant part of the population anywhere in the world would associate the signs with Tuesday Bassen”. [more…]
— Will Corry (@slievemore) July 23, 2016