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Arena paints the city red with Flight Centre launch

by Will Corry on September 23, 2014

London. 23 September 2014. Media planning and buying agency, Arena, has unveiled a localised campaign to launch Flight Centre’s new Monument store, raising awareness of the new shop among City workers.

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Tesco : “The relentless pursuit of profit has hindered and not enhanced customer, employee, community and supplier relationships” / Tim Arnold and Guy Tomlinson

by Will Corry on September 23, 2014

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The Big Blunder at Tesco / APOLOGY: In our profits statement to the markets yesterday there was a small typo: for £250m please read £250. Oops!

by Will Corry on September 23, 2014

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How to: Academy – Make the Perfect Presentation, Marshmallow Test, Happiness

by Will Corry on September 23, 2014

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Ad of the week : “I love it how the expression on the bear’s face changes throughout the advert”

by Will Corry on September 23, 2014

Thomson combines Queen's "Bohemian Rhapsody" (voiced beautifully by William "Star Trek" Shatner) with the story of a much-loved teddy bear who is taken on a family vacation to Jamaica in its latest ad.

It's a follow-up to Thomson's "Simon the Ogre" spot, which featured a Shrek-like Dad gradually transforming into a regular father by way of his vacation.

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Political Blunder Time : Did Rachel blow it?

by Will Corry on September 22, 2014

Labour's Rachel Reeves has to explain Ed Balls economics and tax and spend policies IF they win the 2015 general election. I watched this and my conclusion was either Rachel did not do enough homework for the interview or Ed Balls briefed her incorrectly. Poor show either way.

Labour will make no spending commitments in its 2015 general election plans that are not paid for, the shadow work and pensions secretary said.

Reviewing Ed Balls' speech to the party conference, Rachel Reeves told Andrew Neil there would be "no extra spending in our manifesto".

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Events : Have you seen the incredible Festival of Marketing speaker line-up? Check out the latest and book:

by Will Corry on September 22, 2014

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Gift Card & Voucher Week 2014 announces The Express Group as media partner

by Will Corry on September 22, 2014

Gift Card & Voucher Week 2014 announces The Express Group as media partner following success of last year

Gift Card & Voucher Week, returning for its third year between 8th and 15th November 2014, has announced the Express Group as its national media partner for the second year running. The week is an exciting awareness campaign that is designed to celebrate and promote gift cards and vouchers in the run up to Christmas.

If you are an issuer or supplier of gift cards and vouchers and would like to get involved in the week, there are limited spaces still available. To find out more please get in touch with John Starr at johnstarr@clareville.co.uk.

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Five omnichannel underpinnings of profitable commerce / Ian Jindal – Internet Retailing Conference 2014

by Will Corry on September 22, 2014

Ian Jindal, goes back to basics to consider the essentials that underpin omnichannel commerce.

The Internet Retailing Conference 2014

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