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British manufacturer Simba selling a one-type-fits-all mattress is launching first television advertising campaign

by Will Corry on July 27, 2016

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How many inbound leads are needed to reach your financial targets?

How many inbound leads are needed to reach your financial targets?

by Will Corry on July 26, 2016

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3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas

by promoveritas on July 26, 2016

[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world.

Until recently Snapchat, with its reliance on now you see it, now you don’t images, and lack of database facilities, has not been a suitable platform for running promotional campaigns. But with over 200 million users and 1 billion views per day there is a large opportunity that is yet to be tapped!

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YOC announces 20% revenue growth in the first half of the financial year with expected €3M in Q2

YOC announces 20% revenue growth in the first half of the financial year with expected €3M in Q2

by Andy Brown on July 26, 2016

YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) records 20% revenue growth in the first half of the current financial year resulting in expected revenue growth [more…]

Laughter Spot : “The best of those emergency 911 calls”

by Will Corry on July 25, 2016

BELIEVE it or not , These are REAL 911 Calls!

Dispatcher: 9-1-1 What is your emergency? Caller: I heard what sounded like gunshots coming from the brown house on the corner. Dispatcher: Do you have an address? Caller: No, I have on a blouse and slacks, why?

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Want the low down on pop-up shops? | Hotcow Experiential Marketing

by Will Corry on July 24, 2016

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Figleaves prepares to replatform on to a responsive website

Figleaves prepares to replatform on to a responsive website

by Will Corry on July 23, 2016

Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.

Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.

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Stolen Art Blunder : Major fashion label Zara has been ‘stealing’ these designs

Stolen Art Blunder : Major fashion label Zara has been ‘stealing’ these designs

by Will Corry on July 23, 2016

The story began on 19 July 2016 when the Los Angeles-based designer Tuesday Bassen uploaded an astounding image on Instagram that compared her designs to nearly identical Zara products, stating that the major fashion label Zara had been stealing her designs “over the past year”.

Included in the image is a snippet of a letter from Zara’s parent organization Inditex that dismissed her claims, citing that the “lack of distinctiveness of [Bassen]’s purported designs makes it very hard to see how a significant part of the population anywhere in the world would associate the signs with Tuesday Bassen”.  [more…]

“People do not buy goods & services. They buy relations, stories & magic” – Seth Godin – The History of Marketing

by Will Corry on July 23, 2016

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60% of people interested in the Olympics will share content online about it / RadiumOne

60% of people interested in the Olympics will share content online about it / RadiumOne

by Will Corry on July 22, 2016

Today is exactly 2 weeks until the Olympics starts and new research reveals the huge amount of Olympic content people will share and why this is good news for marketers:

  • 60% of people interested in the Olympics will share content online about it - over 40% of this group doing so on a daily basis. World records will be the specific content most heavily shared
  • Nearly three-quarters of sharers will share via ‘Dark Social’: Samsung, Omega and Panasonic are the most reliant Olympic partners on Dark Social; DFS, Adidas and Muller the most reliant Team GB partners on it (link also provided to chart on Olympic sports most reliant)
  • How marketers can tap into the above, citing specific brand examples

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