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TV Blunders / “More FlopGear than Top Gear”

by Will Corry on May 30, 2016

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Events : Conversion rate optimization is changing. Discover the latest strategies and tactics / Conversion Conference London

by Will Corry on May 29, 2016

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How to crowdfund £1m in 96 seconds

by Will Corry on May 28, 2016

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Watch : Turkish Airlines launches ‘Meet Europe’s Best’ campaign ahead of UEFA EURO 2016

Watch : Turkish Airlines launches ‘Meet Europe’s Best’ campaign ahead of UEFA EURO 2016

by James on May 27, 2016

As the Official Airline Partner to UEFA EURO 2016TM, Turkish Airlines announced the full details of its ‘Meet Europe’s Best’ campaign today, championing fans and European cultures ahead of this summer’s competition. The campaign includes the launch of television commercials, unique plane liveries, ticket giveaways and a dedicated microsite.

Celebrations will continue during the tournament with select Turkish Airlines planes showing live matches, activation zones in four host cities and branding across notable sites in Paris.

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Moovers & Groovers: CarKeys.co.uk adds to its executive team

by Assistant Editor on May 27, 2016

CarKeys.co.uk has announced the expansion of its senior team, as Chris Smith becomes Head of Carkeys.co.uk and Sean Harris joins the team as Commercial Operations [more…]

Watch : Is this the most racist commercial ever?

by Will Corry on May 27, 2016

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5 common PR rookie press release blunders

by Will Corry on May 26, 2016

If you’re new to marketing your business and have heard that press releases are the bee’s knees, keep reading.

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M&S promotes Shwopping, its clothes swapping scheme for Oxfam, with new online campaign

M&S promotes Shwopping, its clothes swapping scheme for Oxfam, with new online campaign

by James on May 26, 2016

M&S has launched a new online campaign for Shwopping, its clothes swapping scheme to raise money for Oxfam, fronted by the organisation’s ambassador Joanna Lumley.

The initiative invites customers to leave their old and unwanted clothes by any brand at Marks & Spencer stores. These are then given to Oxfam to be resold online or in international markets. What is not sold or re-used is recycled.

The online campaign, created by RKCR/Y&R, consists of a series of stylishly animated films narrated by Joanna Lumley. The films show dozens of items of clothing morphing into good deeds while the Absolutely Fabulous star explains all the ways Shwopped items can help those in need.

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The importance of completing a PQQ

The importance of completing a PQQ

by Will Corry on May 26, 2016

A Pre-Qualification Questionnaire (PQQ) is the initial step in applying for and winning a tender or contract in the public sector.

This questionnaire is issued by buyers in an attempt to narrow down their list of suitable suppliers before inviting companies to bid on a tender.

As such, submitting a PQQ is an essential first step in landing public sector contracts, regardless of the industry or project involved. Overall, the questionnaire is used to help the buyer determine whether the applying company has the necessary capabilities, policies, and financial resources in place to perform the job properly. [more…]

No Brexit plans in place for 60% of British retailers, finds research from Global-e

No Brexit plans in place for 60% of British retailers, finds research from Global-e

by James on May 25, 2016

A survey of 250 British retail decision-makers released today by Global-e, the cross-border e-commerce specialist, reveals that 3 in 5 (60%) retailers have made no business plans whatsoever should a Brexit go ahead in June; a little over a month away. In fact, 96% of retail sole traders have made no business provisions at all for a potential Brexit.

Among the cross-section of retail businesses surveyed, medium-sized retailers (100-249 employees) are most prepared for a potential Brexit with over a half (54%) saying they have made plans as a business already. This group was also most in favour of a Brexit, with 54% saying that they will vote to leave the European Union, compared to under a quarter (24%) of respondents in companies with more than 500 employees. [more…]