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“We were looking for an agency that could find a way to demonstrate the uniqueness of Club Med’s offering” / Elise Masurel at Club Med

by Will Corry on July 25, 2014

Club Med appoints Initials as global below-the-line agency

Club Med, the French corporation of vacation resorts, has appointed Initials as its global below-the-line agency out of Paris. The agency won the account following a competitive five-way pitch.

Initials @worldofinitials will be responsible for creating and implementing a multi-channel strategy aimed at building and strengthening relationships with new and existing customers.

The agency will focus on communicating Club Med’s premium brand personality and driving its all-inclusive offer across new markets in Europe and Africa. Activity will include DM, digital advertising, experiential activity, social media and collateral, tailored to the summer and winter holiday seasons.

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Laughter Spot : “Nip upstairs and get me slippers”

by Will Corry on July 25, 2014

Murphy calls to see his mate Paddy, who has a broken leg.

Paddy says, "Me feet are freezing mate, could you nip upstairs and get me slippers?" [more…]

Events : Most Contagious / 10 December / London / Book Now and Save £150

by Will Corry on July 25, 2014

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PR pointers : 12 great tips from an expert on creating catchy content and products

by Will Corry on July 25, 2014

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5 steps to tell if your website is mobile ready – Daniel Weisbeck, Netbiscuits

by Will Corry on July 25, 2014

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Video : What happens when a woman wearing a strapless top jogs along the beach

by Will Corry on July 25, 2014

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Fifty Shades of Grey, Netbiscuits, PR Pointers, Mobile Ready, ad:tech London, LinkedIn’s new app, Tesco’s new boss

by Will Corry on July 25, 2014

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Video : This Australian ad got over 350 complaints. Is it all that bad?

by Will Corry on July 25, 2014

MyPlates ‘upset’ after ad watchdog receives more than 350 complaints against latest campaign

The volume and ferocity of complaints made against TV adverts for personalised number plate firm MyPlates “rocked our socks off”, its chief executive has said, as he admitted he will think twice over the content of future campaigns.

Daryl Head said he was “upset” that the commercials sparked such controversy, with the Australian Standards Bureau receiving more than 350 complaints for the three executions, although some are likely to be duplicates. Watch the video

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Movers and Groovers : Jorge Oliveira and Valentina Lauro join WDMP

by Loudmouth PR on July 24, 2014

WDMP has hired OgilvyOne creative team, Jorge Oliveira and Valentina Lauro. Having won Iris’ Academy of Extraordinary creative competition in 2013, the creative duo enjoyed stints at VCCP, WARL, Doner and TMW. They were then invited to join OgivlyOne’s social media team to work on Nescafe and Phillips.

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About Most Contagious, Amaze and On The Edge Digital Conference Reading / theMarketingblog

by Will Corry on July 24, 2014

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