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Laughter Spot : Little Tommy and his Dad’s job

by Will Corry on October 8, 2015

Graphic by Shutterstock


Movers and Groovers : Customer Engagement Agency Amaze One Hires Bowling as Head of CRM Comms

by Assistant Editor on October 7, 2015

Amaze One, a collaboration between St Ives Group-owned Occam and Amaze, has appointed Helen Bowling as its head of CRM communications.

Reporting to Sarah Hooper, director of planning and CRM communications, Bowling will be responsible for shaping the direction of the company’s CRM communications vision, as well as heading the customer targeting team. She will also be involved with campaign delivery across all Amaze One clients.


Movers & Groovers: bolsters executive team in expansion bid, post Rakuten acquisition

by Assistant Editor on October 6, 2015, the fit preference specialist, today announced it has appointed its former chief operating officer Stuart Simms to the role of Chief Executive Officer, as it moves swiftly to optimise for international expansion following its summer acquisition by Rakuten, Inc. 

New Chief Executive Stuart Simms will take over former CEO James Gambrell’s current role in its entirety, overseeing all day-to-day aspects of the business including commercial & client operations, sales & marketing, product and finance.  He joins’s Board of Directors and reports to the Executive Chairman. 


Moovers & Groovers: Calling London creates Head of Technology role

by Assistant Editor on October 6, 2015

Global brand consultancy Calling London, part of full service communications group Engine, today announces the appointment of Drew Spencer to its newly created Head of Technology position.


Exclusive : adconnection CEO, Catherine Becker, on key media trends

by Will Corry on October 6, 2015

This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is taking.


St Ives Group announces strong financial year as it pushes international boundaries

by Assistant Editor on October 6, 2015

St Ives Group, the international marketing services business, has today unveiled impressive financial results for the year ended 31 July 2015. Its strong performance is based on international expansion as well as clients buying into multiple areas of the group, according to chief executive Matt Armitage.


The Building Blocks of Omnichannel Orchestration

by Assistant Editor on October 5, 2015

By Gary Arnold, Solution Strategy Director, Occam – a St Ives Group company

I had the pleasure of speaking about “the building blocks of omnichannel orchestration” at the Silverpop EMEA Amplify Event and three surprising things happened. Firstly, people turned up; secondly, I got some (intentional!) laughs and thirdly, no one fell asleep… so, I figured I would share the top-level principles discussed to see if I can continue my run of form.


How to successfully market a conference or business event

by Will Corry on October 5, 2015

After you've found the ideal conference venue by searching through
Venue Search London, it's time to promote the event to get as many attendees as possible. But marketing a conference or business event is very different today than it was in the past, so merely sending out postcards and a few emails isn't going to be sufficient.

Continue reading for a few helpful tips on how to successfully market your upcoming business event or conference.


RMHC and Rawnet partner for bedtime story campaign

by Assistant Editor on October 1, 2015

Ronald McDonald House Charities and award-winning digital agency, Rawnet, today launch a nationwide campaign celebrating the bedtime story.

The Night Light campaign, which comprises of 10 unique story books and a series of new characters to accompany the Charity’s friend – Patch the Night Light, will be rolled out over the next four weeks.


Case Study: How to differentiate your business event

by James on September 30, 2015

#HandCSocial taking place at Hotel Football in Manchester TOMORROW

Yes tomorrow, so how can something taking place tomorrow be a case study? We have featured [more…]