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Big Sam Blunders : “Having just arrived he could be going this week”

by Will Corry on September 27, 2016

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Wildfire launches new labs initiative to ‘prove’ the value of PR

Wildfire launches new labs initiative to ‘prove’ the value of PR

by James on September 27, 2016

Is PR an art or a science? Wildfire has launched its own lab — a new initiative to focus on providing some answers to this enduring conundrum. A crack team of Wildfire’s scientific “experts” will take a closer look at PR effectiveness through a series of novel experiments, all conducted under strict lab conditions of course!

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Laughter Spot : “The one about the young student nurse”

by Will Corry on September 27, 2016

A male patient is lying a hospital bed, wearing an oxygen mask over his mouth and nose. A young student nurse appears and gives him a partial sponge bath.

"Nurse,"' he mumbles from behind the mask, "are my testicles black?"

Embarrassed, the young nurse replies, "I don't know, Sir. I'm only here to wash your upper body and feet."

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Who is the hot girl in the Car’s Junior commercial?

Who is the hot girl in the Car’s Junior commercial?

by Will Corry on September 27, 2016

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Pearl & Dean pays homage to the unseen heroes of cinema with epic ‘Tumbleweed Trainer’ film

Pearl & Dean pays homage to the unseen heroes of cinema with epic ‘Tumbleweed Trainer’ film

by James on September 26, 2016

Brothers and Sisters is back in cinemas with a new epic spot for Pearl & Dean celebrating the unseen heroes of the film industry.

The tongue-in-cheek film, aims to celebrate the unseen heroes of the film industry and tells the story of an enigmatic woman who trains tumbleweed to roll across the screen at precisely the right moment during a western shoot out.

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“Sales start before your salesman calls” : Load your own unlimited articles into theMarketingblog and get tracking results through Lead Forensics

“Sales start before your salesman calls” : Load your own unlimited articles into theMarketingblog and get tracking results through Lead Forensics

by Will Corry on September 26, 2016

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AudienceScience’s new partnership with ShiftForward AdForecaster will help advertisers plan campaigns with greater confidence

AudienceScience’s new partnership with ShiftForward AdForecaster will help advertisers plan campaigns with greater confidence

by Loudmouth PR on September 26, 2016

Main picture .. ShiftForward’s CEO, Paulo Cunha,

AudienceScience,  has selected ShiftForward AdForecaster as its partner for ad availability predictions. The integration of ShiftForward AdForecaster into AudienceScience’s platform will make it possible for advertisers to quickly and reliably estimate ad inventory availability in the coming days and weeks, so that they can confidently and accurately build their media plans ahead of time.

This bolsters AudienceScience’s mission to give global advertisers greater control and transparency across their automated digital advertising campaigns. [more…]

Events : Conversion Conference … Two days of conference, two tracks, 20+ exciting sessions

Events : Conversion Conference … Two days of conference, two tracks, 20+ exciting sessions

by Will Corry on September 26, 2016

Two days of conference, two tracks, 20+ exciting sessions with profound strategies and 20+ speakers from the UK, US and Europe. Check the speakers for 2016.

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Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

by Will Corry on September 24, 2016

NPD : We at theMarketingblog had a very interesting Question and Answer session with Giles Watts, Nielsen's UK Director of Innovation. We covered .....

  • Tell us about Nielsen Quick Predict?
  • You talked about the 15% failure factor. Tell us how your new concept can change that to a 85% success factor.
  • We talked about the blue chip FMCG companies being your main target. How important are the smaller players to you?
  • What role does your Innovation Studio play?
  • Does this new concept help the FMCG category managers in their drive for shelf space?
  • What is the downside, if any for manufacturers who use your new concept?

Nielsen launch lets marketers test NPD 3x faster

 

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“Social media has gone business-to-business and you’re being left behind” /  Ashley Carr, Neo Engage

“Social media has gone business-to-business and you’re being left behind” / Ashley Carr, Neo Engage

by James on September 23, 2016

If you can get your head around social media in a consumer environment such as venting one’s disquiet over Twitter when a service provider messes you about, why is it a struggle to see that there is a place for social in a business-to-business environment?

The world is changing fast and people’s rising ‘consumer’ expectations are driving a seismic shift in business behaviour. Ashley Carr, Founder and Managing Director at Neo Engage, a brand of Neo PR, explains:

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