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AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

by Loudmouth PR on December 19, 2014

New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media [more…]

Be warned : Digital is doing to TV what television did to print and radio. Disrupt and disturb

by Will Corry on December 19, 2014

"Don't Ignore This Game Changing Trend in Content Marketing" by @jeffbullas on @LinkedIn https://t.co/5p5gpnuqds … pic.twitter.com/O1grn6JU8o— Will Corry (@slievemore) December 19, 2014
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Laughter Spot : “As I’m leaving, can you say ‘Good bye, Mother’?

by Will Corry on December 18, 2014

A young man was walking through a supermarket to pick up a few things when he noticed an old lady following him around. Thinking nothing of it, he ignored her and continued on.

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Press blunders : Failure to remove story costs The Times £60,000 in damages

by Will Corry on December 18, 2014

The Court of Appeal has rejected a bid by The Times to overturn an award of £60,000 in damages given to a police officer it said was investigated over corruption.

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48% of our 2014 expo visitors had the entire purchasing responsibility. Can you afford to miss meeting them at our 5th expo in Birmingham 25-26 March 2015?

by Will Corry on December 18, 2014

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Icegram is one of the most popular opt-in and visitor engagement plugins out there for WordPress – and for good reason!

by Will Corry on December 18, 2014

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“We wanted to inspire people who may not have considered Wyevale Garden Centres as a Christmas shopping destination before” / Sarah Fuller, Marketing Director, Wyevale Garden Centres

by Loudmouth PR on December 18, 2014

Just in - Wyevale Garden Centres has launched a Christmas campaign to create awareness of the breadth of their Christmas product offering. From gifts to real trees, decorations and foodie delights - everything for an enchanting Christmas.

The campaign proposition and creative, which has been developed by direct response and relationship marketing agency WDMP, features just under 5 million door drop brochures being distributed within a 30 minute driving distance of the 45 best performing garden centres, accompanied by direct mail packs sent to all members of its loyalty programme,@GardeningClub ‘Gardening Club'. [more…]

Women for Women : Vogue explores the “plus-size division”

by Will Corry on December 18, 2014

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Experiential:The death of the high street,the birth of online sampling / Response One

by Assistant Editor on December 17, 2014

By Jonathan Hall, Experience Marketing Executive, Response One – a St Ives Group company

The great British high street has long been a staple arena for experiential marketing. Live product demos and sampling tours are present in every city centre up and down the country.

But as the high street slips into further decline and faces an “evolve or die” ultimatum, the question has to be asked, is experiential marketing still getting bang for its buck from these traditional campaign locations? [more…]

Do you have a topic you’d like to see covered in a session at SMX London 2015 on May 20-21, 2015?

by Will Corry on December 17, 2014

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