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Movers and Groovers: LIFE significantly expands creative offering with raft of new hires

by Clare on February 23, 2017

Full service creative agency LIFE has expanded its creative team, with the appointment of Senior Creatives Jason Cope and John Protheroe, from Grey Shopper and Denfield respectively.

These appointments will support a series of recent new business wins for LIFE including Müller and SHS Drinks. [more…]

TheMarketingblog uses E-goi – check it out now

by Will Corry on February 22, 2017

https://www.e-goi.com/en/p/lp-email-marketing/

[more…]

Valentine’s campaign : Is this a big blunder by London Dungeon?

by Will Corry on February 22, 2017

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Amaze One leads the charge to ‘humanise’ CRM

Amaze One leads the charge to ‘humanise’ CRM

by Clare on February 21, 2017

A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]

The top 11 mistakes and best practices for designing an actionable customer journey map

The top 11 mistakes and best practices for designing an actionable customer journey map

by Will Corry on February 21, 2017

You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in. You were told that journey maps are the be-all-end-all tool for customer experience transformations.

But looking at your maps, you suddenly have no idea what you need to improve or how/ where to begin to improve it.

Now what? Where did you go wrong?

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Events : Do not waste money buying traffic – CEO Spades Media Jim Banks at Search Elite

by Will Corry on February 21, 2017

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2017 Social Media & Marketing Calendar (integrates with Google, Mac and Outlook Calendars)

by Will Corry on February 21, 2017

Calendário de Marketing e Social Media 2017

Social Media & Marketing Calendar 2017 from E-goi

Marketing Calendar for 2017.

Don’t miss a single day on your strategy!

E-goi just made a brand new, tailored marketing calendar for 2017! Why use it? It’s cool, useful, integrates perfectly with your Google Calendar and was made by the greatest marketing automation experts on the planet (and we’re claiming the title for all other planets as well!)

[more…]

Building and launching a WordPress website – whether for yourself or a client – is a lot of work

Building and launching a WordPress website – whether for yourself or a client – is a lot of work

by Will Corry on February 20, 2017

Building and launching a WordPress website – whether for yourself or a client – is a lot of work. Many different parts have to come together to form a consistent whole and create a successful site. With so many things in the air, it’s easy to forget a few of them.

While mistakes are almost always fixable, launch day should be a day of celebration and success for you and your client and not one of disappointment and frantic scrambling for solutions.

Get your checklist HERE >>>>

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It takes two: how to make the most of media partnerships …Clareville Communications

It takes two: how to make the most of media partnerships …Clareville Communications

by Will Corry on February 20, 2017

As a route to delivering your message, be it news about a product launch, an event/exhibition or a new campaign, there are multiple benefits to undertaking media partnerships.

The main benefit of partnership working is often guaranteed media coverage. Coverage which is largely editorial in appearance but allows you more control over content.

Setting up a media partnership can add credibility to both you and your media partner’s efforts, by way of third party endorsement.

http://clareville.co.uk/

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“How visitors can get the information they need and dive into the exhibition without any fuss”  …  Mark Jones, founder and MD of Giant iTab

“How visitors can get the information they need and dive into the exhibition without any fuss” … Mark Jones, founder and MD of Giant iTab

by Will Corry on February 20, 2017

Giant iTab has announced it will return to International Confex for the fourth year running, both as part of EventTech17 and as signage for the show.

More than 14,000 event professionals are expected to attend Confex, which is co-locating with the Event Production Show and office*.

http://www.giantitab.com/

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