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Confused.com appoints Delete to deliver customer experience innovation

by Clare on July 24, 2017

London, 24th July 2017 Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform [more…]

Latest : Revlon has moved its global creative account to Grey

Latest : Revlon has moved its global creative account to Grey

by Will Corry on July 23, 2017

Are big clients getting fed up with creative pitches? They go on for ever, cost some of the parties a fortune and there’s a recent tendency for agencies to challenge the outcome – just what you need after suffering months of “data-based insight.” And, possibly, the realisation that none of them were any good but you haven’t the heart to start again.

This possibly occurred to US beauty giant Revlon which has just moved its global creative account to Grey and consolidated its media into North American incumbent MediaCom. MediaCom received a massive kick up the bum when it lost £2bn VW last year but, since then, has piling on new business.

[more…]

5 ways to promote your business without breaking the bank

5 ways to promote your business without breaking the bank

by Will Corry on July 21, 2017

Running your own business can be a challenge, and you can often feel as though you’re juggling a million projects just to make ends meet. If you want to improve your finances and welcome more customers through your real, or virtual, doors, follow these five tips for promoting your business. [more…]

Movers and Groovers : Communicator appoints Jason Andrews as Creative Partner

Movers and Groovers : Communicator appoints Jason Andrews as Creative Partner

by Contributing Editor on July 21, 2017

Jason Andrews has been appointed Creative Partner at digital agency Communicator to bolster the senior team in light of the agency’s refreshed THINK HUMAN proposition, recent new business wins and to support the continued growth of the agency.

Andrews brings with him over 20 years of varied industry experience, most notably from his time at RAPP where he steered the agency’s flagship UK office to become the most awarded office in the global network.

At Communicator, he will take charge of lifting the agency’s creative ambitions in line with its new THINK HUMAN positioning.

[more…]

What makes Snapchat so successful?  … PromoVeritas

What makes Snapchat so successful? … PromoVeritas

by Will Corry on July 21, 2017

Snapchat is becoming a catalyst for brands implementing promotions in the marketing world, but what makes the platform so successful exactly?

From 2015 up until the present, Snapchat’s active monthly users reached 200 million, proving to be the fastest growing social media platform to date! Snapchat has clearly soared greatly in popularity and interest. So, what are some of the features that it has to please users multimedia based needs?

If you’re considering running any social media promotion, speak to PromoVeritas for advice first.  Contact us at info@promoveritas.com or call +44 203 325 6000

[more…]

Public Speaking : Are your workers having a confidence crisis? New study reveals how confident we really are

Public Speaking : Are your workers having a confidence crisis? New study reveals how confident we really are

by Will Corry on July 21, 2017

There are certain situations in which we feel confident, and others that we feel less confident, more vulnerable and nervous. Public speaking is a large part of a lot of our jobs.

Whether it is speaking to 10 colleagues or clients in a meeting, to over 100 people at a conference or event. But is public speaking something we feel confident in?

A new survey from public speaking experts Speakers Corner has revealed that more men feel nervous about public speaking than women (32% of men as opposed to 28% of women).

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Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

by Will Corry on July 19, 2017

In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business

Live streaming video is gaining more widespread use across enterprise organisations. Its use isn’t new. Corporations have been using it for well over a decade, broadcasting events, executive conferences or new product announcements to employees and customers around the globe.

As technology has made live video easier to capture, manage, and distribute, those enterprises using live streaming see it as a productivity enabler, making both internal and external communications efficient and cost effective.

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The Nerf Test Centre starts its nationwide tour

The Nerf Test Centre starts its nationwide tour

by Contributing Editor on July 19, 2017

London: Hasbro toy brand, Nerf, has teamed up with multi-award-wining boutique brand experience agency, i2i Marketing, to launch a rare opportunity to visit The Nerf Test Centre, which will tour the nation from 28 July.

The Nerf Test Centre sees the famous Nerf shipping container transformed to feature a never-before-seen photo opportunity area with suspended cars. Consumers can demonstrate the new Regulator blaster from the Modulus range and can experience its new SwitchFire technology.

While car-crazed children will be able to blast into overdrive with the latest Nitro MotoFury blaster – this brand-new range of blasters shoot miniature toy vehicles instead of darts. In addition to this, all consumers will come away qualified; with their own Nerf wristbands, driving license and sticker set. [more…]

NewVoiceMedia wins TMC’s 2017 Communications Solutions Products of the Year Award

by NewVoiceMedia on July 18, 2017

NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, today announced that its [more…]

Netflix earnings call: user & engagement trends … contextual data from Verto

Netflix earnings call: user & engagement trends … contextual data from Verto

by Will Corry on July 18, 2017

Wall Street sell-siders are expecting to report earnings of $0.16 per share on revenues of $2.76 billion for the June quarter. Consensus estimates for the current quarter ending in September are for earnings of $0.23 per share on revenues of $2.87 billion.

However, Netflix is a subscriber additions story more than earnings and revenue numbers per se. For the June quarter, Wall Street is currently expecting Netflix to have added 630,000 subscribers stateside and 2.6 million new subscribers overseas. Last year, at the same quarter, Netflix added 162,000 subscribers domestically.

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