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Burger King serves beaten up burgers to highlight bullying .. by Lydia Bryant

Burger King serves beaten up burgers to highlight bullying .. by Lydia Bryant

by on November 6, 2017

Burger King is known for doing fun PR stunts, however this time they’ve decided to do one with a very important underlying message, and it’s a brave move considering they p***d off a few customers in the process. Rest of this article here >.

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Breaking into the Mars and Nestle controlled pet food industry … Pooch & Mutt and Pero

by on November 4, 2017

Model body-painted as dalmatian

Pooch & Mutt, the makers of “Health Food for Dogs with Nothing to hide”, have enlisted the help of four models body-painted as dogs, a top music producer and an award-winning film director to highlight some of the problems with the pet food industry.

Whilst naked models body-painted as dogs might not be the obvious way to talk about pet health and nutrition, there is a need to do something different when 87% of the £34m* spent on pet food advertising in the UK is controlled by the confectionery giants Mars and Nestle.

Other pet food news...North Wales-based all natural pet food manufacturer Pero has announced its first TV marketing campaign, since its inception in 1985.

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A woman killing it .. “The best small business ideas for women”

by on November 4, 2017

Are you looking to earn some extra money on the side or to potentially start your own business?

Today I want to highlight some of the best small business ideas for women to motivate you to take that first step! The source is a US site but there are very useful ideas which can be used in the UK

That’s not to say that men can’t pursue these ideas as well, but for today we’re honouring all the female entrepreneurs. [more…]

32% of consumers are currently reluctant to share more than their name and email address : Survey by Amaze One

32% of consumers are currently reluctant to share more than their name and email address : Survey by Amaze One

by on November 3, 2017

Trend points to a fifth of people refusing to share any details in 2018, according to Amaze One

Latest : A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues.

Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships virtually impossible.

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With your smart lock you can take full control of your property

With your smart lock you can take full control of your property

by on November 2, 2017

Innovative technologies stably conquer the market all around the world. Computerized devices surround us everywhere – at home, work and leisure places. Some of them have already become an integral part of our lives.

Smart home devices likewise. They give homeowners a feeling of the much needed comfort and tranquility, however, even with these state-of-the-art gadgets it is nearly impossible to avoid emergency lockouts. On the other hand, the rapid tech revolution dismisses all these fears and troubles! [more…]

Data dismay grows as more consumers plan to shun brands’ demand for information ahead of GDPR

by on November 2, 2017

Trend points to a fifth of people refusing to share any details in 2018, according to Amaze One

A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues. Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships virtually impossible. [more…]

10 Marketing Blunders : Electrolux, Coors, Clairol,Colgate and six others

by on November 2, 2017

1. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux."

2. Coors put its slogan, "Turn It Loose," into Spanish where its translation was read as "Suffer From Diarrhea."

3. Clairol introduced the "Mist Stick", a curling iron, into German only to find out that "mist" is slang for manure. Not too many people had use for the "manure stick."

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Blunders : “Kelloggs accused about packaging”

by on November 2, 2017

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The craft beer industry has finally had enough of offensive brew names

by on November 1, 2017

Thankfully, it looks like the craft beer industry has finally had enough of sexist and offensive brew names.

Discontent with these kinds of labels has been brewing (yeah, I went there) for years, with both drinkers and brewers alike growing increasingly agitated by immaturity from a handful of breweries.  Now the US Brewers Association, one of the largest industry trade bodies, has finally updated its code to crack down on offensive names and labels like these.

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MySupermarket enhances online experience with Nielsen Brandbank

MySupermarket enhances online experience with Nielsen Brandbank

by on November 1, 2017

MySupermarket will soon be enhancing its website with additional rich product content, through adoption of Nielsen Brandbank’s Connect service for a selection of GSK’s products.

Now that over half of the UK’s shoppers use online content in their purchasing journeys, it’s becoming increasingly important to be able to provide a relevant and engaging shopping experience – but the standard product pages seen today don’t leave a lot room for creativity or differentiation.

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