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Breaking : Google adds ‘personal’ tab to Search Results

by Will Corry on May 30, 2017

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[Watch] England captain Joe Root fails to score

by Will Corry on May 30, 2017

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Top tips to make sure you reap the best results when you give away free samples … Hotcow

Top tips to make sure you reap the best results when you give away free samples … Hotcow

by Will Corry on May 29, 2017

Prospective customers love to get all touchy-feely, and according to research, 96% of customers who had an interest in a product said they were more likely to purchase as a result of trying or experiencing it.

It definitely makes sense to add sampling to your marketing strategy, if it fits with your brand, but getting it right is vital to success. Here are some top tips to make sure you stay on track and reap the best results when you give away free samples:

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Appetite Creative scoops award for best digital advertising campaign at the Middle East Digital Awards 2017

by Andy Brown on May 26, 2017

Appetite Creative www.appetitecreative.com worked with Khaleej Times to promote awareness about the Dubai Glow Garden and Dinosaurs Park, one of Dubai’s most popular visitor attractions. The campaign used digital platforms, including innovative digital advertising, with videos, competition and Facebook Live. [more…]

Drum Search Awards  : VCCP Media delivers Mission Impossible – wins gold in the ‘SEO & PPC – Best Integrated Strategy or Campaign’ category

Drum Search Awards : VCCP Media delivers Mission Impossible – wins gold in the ‘SEO & PPC – Best Integrated Strategy or Campaign’ category

by Will Corry on May 26, 2017

VCCP Media & Drum Search Awards : Achieving Mission Impossible.

With budgets cut, competition intensifying and an uncertain market VCCP Media delivered Mission Impossible.They won gold in the 'SEO & PPC - Best Integrated Strategy or Campaign' category at the Drum Search Awards. They helped Villa Plus become the No1 villa brand, selling more inventory than ever before all whilst growing ROI.

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How to market a practical product …Exclusive to theMarketingblog

by Will Corry on May 26, 2017

Not all products are created equally, and this is frustrating for a business who knows they have something great to offer. Therefore, see how to market a practical product and get your customers as excited as you are about it.

Highlight the Benefits ... Customers talk about products that catch their eye and are considered stylish and elaborate, such as the new iPhones. In other words, there’s not much marketing that needs to be done because they are established.

If you’re marketing a practical product, you need to do more work than the other guys. However, if your product isn’t fancy looking, that’s not to say it doesn’t have all the bells and whistles. Highlight the benefits and let the customer know exactly why they need to have your product. Spell it out for them, so they’ll understand quickly. If you’re not in the limelight, seek them out and tell them what’s in it for them.

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Why come to the Conversion Elite Conference?

Why come to the Conversion Elite Conference?

by Will Corry on May 24, 2017

Why come to the Conversion Elite Conference?

Because you want to learn how to be a world class CRO practitioner.
Because you want to increase online profits for your business.
Because you want to provide great CRO for your clients.

REGISTER

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[Watch] ‘Hello Bench’ literally brings strangers together

by Will Corry on May 23, 2017

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[Watch] Isobel’s debut campaign for Kelly’s of Cornwall ice cream

[Watch] Isobel’s debut campaign for Kelly’s of Cornwall ice cream

by Will Corry on May 23, 2017

Isobel’s debut campaign for Kelly’s of Cornwall ice cream last year went back to basics by being partly in Cornish So this year it’s back with some more tuition on this strange tongue – Kernewek it seems, voiced by Dawn French.

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Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

by Will Corry on May 23, 2017

By Penny Dryden, Valassis Limited

For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers.

Print coupons are very popular, and the future looks decidedly bright for digital coupons as well, given the benefits for both shoppers and retailers.

Smartphones are now extensions of our lives – among other things they are the devices through which we shop and interact with people and locations. According to a report from Google, 65 percent of people now say they regularly use their smartphone to access the Internet. In short, the way consumers shop is changing and retailers can now reach shoppers on the go, via a device that accompanies them for most of the day. [more…]