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All about Mike Ashley, Britain’s advertising watchdog, Capita and Virgin Galactic’s tourist rocket

All about Mike Ashley, Britain’s advertising watchdog, Capita and Virgin Galactic’s tourist rocket

by on December 14, 2018

Found this new resource - news curated by LinkedIn’s editors. It gives the UK marketer a more than useful update on what matters on any specific day. This one is for Friday 14th December 2018.

It features the controversial Mike Ashley, Britain's advertising watchdog, Capita and Virgin Galactic’s tourist rocket [and sorry -  Brexit].

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Peloton appoints Blacklist Creative as London Production Studio Consultants

by on December 12, 2018

Peloton, the global technology company reinventing fitness by bringing live and on-demand boutique-style studio classes to the convenience and comfort of your own home, has [more…]

Job cuts : WPP is to axe 3,500 jobs

Job cuts : WPP is to axe 3,500 jobs

by on December 12, 2018

Job cuts ... WPP shares surged after it unveiled steep job cuts, adding nearly £7million to the fortune of ousted founder Sir Martin Sorrell.

The marketing conglomerate is to axe 3,500 jobs and shut or merge almost 200 offices in a battle to cut costs.

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UP launches in the UK with Burke on board

by on December 11, 2018

UP There, Everywhere, the world’s first global cloud-based agency, today announces its launch into the UK market, with a newly opened creative space in White [more…]

Startups : Which company raised £3m in its first round of funding?.. hint – viral videos

by on December 10, 2018

A London-based media startup that creates viral videos which generate billions of views every month has raised £3m in its first round of funding. 

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Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

by on December 7, 2018

The UK grocery market is set to experience 2.4% growth this Christmas, with shoppers predicted to spend £21.6bn over the festive period, according to the latest forecast from research organisation IGD.

With nearly half (48%) of shoppers agreeing that food and drink is the most important part of Christmas Day, grocery has a key role to play on the 25th December, creating opportunities for people to honour annual traditions or create new ones.

We have collected over 300 articles on shopping >>>>>

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5 myths about millennials in the workplace … exclusive

5 myths about millennials in the workplace … exclusive

by on December 7, 2018

Millennials are a generation known for growing up in an era of huge technological advances – ones that have defined the way in which they perceive, and work within, the world.

As they grow up and become more and more involved in the workplace with its various traditional practices, millennials have the potential to develop and create a new innovative workplace space in which technology can be a priority.

This can be achieved by creating new and innovative ways of pushing business developments as well as business success too.

We have collected over 60 articles about millennials. HERE >>

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4 easy steps to dealing with a high bounce rate

4 easy steps to dealing with a high bounce rate

by on December 5, 2018

Bounce rate basically refers to single-page visits by users who don't want to explore your site further.

One thing’s for sure, a high bounce rate is not exactly a good thing to have.

Not only does it decrease your website SEO score, it also indicates lost opportunities. If visitors keep “bouncing” off of your page, your business website won’t be meeting its conversion targets.

So, how can you keep your bounce rate low? Let’s look at these simple steps:

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Travel brands in trust crisis thanks to fickle holidaymakers

Travel brands in trust crisis thanks to fickle holidaymakers

by on December 5, 2018

As holiday season draws to a close, brand technology agency, Great State announces results of its Summer holiday consumer survey

Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency,Great State.

In total over 1000 UK consumers* were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands.

The research was commissioned to uncover how the UK’s holiday makers are booking holidays now, their habits and what this means for travel brands in a competitive marketplace.

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The marketers guide to printing .. [exclusive]

The marketers guide to printing .. [exclusive]

by on December 5, 2018

Printing is really easy! Don’t let your designer, printer or agency tell you otherwise. In this guide for marketers, we’ll cut through the jargon and simply explain everything you need to know.

Bamboozling people with technical terms to assert control isn’t anything new. As a marketer you’ll have encountered every day marketing jargon to pitch the USPs of a 360 offering with KPIs to be agreed by EOP.

FYI, printers have been doing the same thing for decades. So don’t worry about CMYK, DPI or Bleed, because all will be explained.

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