BALANCING SCIENCE AND CREATIVITY – IT’S A CANNES THING
At an event that’s focused on innovation it’s unsurprising how much time and floor space at Cannes has been devoted to technology, with Samsung’s VR booth, for one, attracting big queues. What has been really satisfying, though, has been recognition at the conference of the value of people when it comes to invention and creativity.
Yes, we know marketing is about people in terms of consumer-centricity, but the importance of the talent behind great campaigns was also top of mind of many speakers at Cannes.
Free Webinar 21st July In this webinar we show you how to connect with journalist and bloggers and how to get them to write about [more…]
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— Will Corry (@slievemore) June 23, 2016
The Institute of Promotional Marketing (IPM) has announced its annual COGS Awards are now open for entries. The IPM COGS Awards are designed to reward [more…]
By Susan Perolls, Cannes Correspondent for theMarketingblog (from a series of events and interviews across Day One of Cannes Innovation Festival)
As Cannes Lions welcomes its mini Innovation Festival for the second year, it’s interesting to hear speakers telling us that, while the elements that make up innovation (data x tech x ideas) are driving the changes and growth in the industry, there is also a ‘back to basics’ mentality in the minds of senior practitioners. They want to do great things and do them better – but in order to do so there is a desire to bring rigour to a lot of advertising processes that has got lost along the way.
That question is at the heart of the election-booth clash facing Brits, Europe, and the world on Thursday when the unfortunately named Brexit vote takes place. Catch up on the issue with a little help from WaPo: What's a Brexit? The complete guide to Britain's E.U. drama for confused non-Europeans.
Don't get your knickers in a twist, but be aware that it pays to know your onions because this thing could absobloodylootely turn into a cock-up if the tossers and wankers don't get Blighty sorted before she completely loses the plot. [more…]