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Which lingerie company ads are targeted more at men than women?

Which lingerie company ads are targeted more at men than women?

by on February 17, 2018

Victoria's Secret has an advertising problem, and it's putting off customers. 

In January, Business Insider reported that mothers of teenage children who shopped at its teen-centric brand, PINK, were revolting online because of the oversexualized ads in Victoria's Secret's stores. 

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Side gigs : Need a little more cash to go on that holiday or try those new restaurants?

Side gigs : Need a little more cash to go on that holiday or try those new restaurants?

by on February 15, 2018

 If you love your day job and just need a little more cash to go on that holiday or try those new restaurants you’ve been hearing about, it could be time to start a side hustle.

Starting a side gig can be intimidating from time and overhead perspectives, but it could actually be a lot easier than you think.

There are ways to earn a passive income without giving up your day job — and the Complete Side Hustle Bundle outlines how to, with 12 courses detailing how to sell stuff through eBay and Amazon. [more…]

Another one : MP ‘regrets’ twitter blunder about X-rated videos

by on February 15, 2018

Theresa May’s chief of staff has apologised for a Twitter “error” that led to him sharing three graphic porn videos publicly online.

Gavin Barwell, the Prime Minister’s most senior aide in Downing Street, regrets the embarrassment caused by the blunder, No.10 sources said.

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Latest :  TheMarketingblog gets top billing in the “Best UK Marketing Blogs list”

Latest : TheMarketingblog gets top billing in the “Best UK Marketing Blogs list”

by on February 14, 2018

Top 100 UK Marketing Blogs

We at theMarketingblog are right up at the top of the Best UK Marketing blogs. Created and measured from thousands of top UK Marketing blogs in an index using search and social metrics.

Check the full 100 list here >>> 

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The best ways to promote your business at outdoor events

The best ways to promote your business at outdoor events

by on February 13, 2018

The weather will soon be improving, and with the sunshine and warmth will come fresh opportunities for outdoor marketing.

Events ranging from trade shows to summer markets could all be brilliant places for your business to promote itself. The trick is simply in finding the best ways to handle your marketing efforts. We’re going to look at some of these, providing inspiration and ideas to help you get ahead at outdoor events.

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Film fans can shop the red carpet looks live

Film fans can shop the red carpet looks live

by on February 12, 2018

World’s first 4GEE Style Scanner lets film fans shop the red carpet looks live from the EE British Academy Film Awards

Film and fashion fans will be able to shop affordable versions of the outfits worn by Hollywood stars live from the red carpet at the EE British Academy Film Awards [more…]

Women for Women : “Gender equality is an unwon cause” .. Margaret Atwood, Lola Okolosie, Polly Toynbee, Athene Donald and Julie Bindel comment

Women for Women : “Gender equality is an unwon cause” .. Margaret Atwood, Lola Okolosie, Polly Toynbee, Athene Donald and Julie Bindel comment

by on February 10, 2018

Margaret Atwood writes ...  In 1918 some women got the vote – but in 2018 gender equality has not been reached.

Five writers share their views on whether parity will be achieved in 2118.

Greetings, women of the future! I believe women will still be on this planet in 2118 – a large assumption in view of our threatened biosphere, but fingers crossed. [more…]

FMCG : “Well done McCain for once again making such a good advert that recognises all of society”

FMCG : “Well done McCain for once again making such a good advert that recognises all of society”

by on February 9, 2018

McCain has launched ‘Here’s to Love’, the next execution of the We Are Family series, turning the spotlight onto relationships and love by celebrating how a wide range of different couples connect nowadays.
Created by adam&eveDDB, the £3.2 million multi-channel We Are Family: ‘Here’s To Love’ campaign will be rolled out across TV, VOD, OOH, cinema, print and online media and social channels for six weeks.

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[Exclusive] … Fresh strategies to boost awareness of your business brand

[Exclusive] … Fresh strategies to boost awareness of your business brand

by on February 9, 2018

The world of business is in a constant state of flux with new innovations and developments coming to the market on a daily basis.

While your company may have become successful with a particular set of strategies, there is no guarantee that such strategies will continue to generate the same returns in the future.

If your sales have started to plateau, it could be time to take a fresh look at your marketing strategy and find new ways to reach out to those customers who are not yet aware of what it is that you have to offer. By focusing your attention on building awareness of your brand, you can ensure that all those who could benefit from your products or services will have your company in mind when the time comes for them to make a purchase. [more…]

Katie Hogg, Catriona Conway-Mortimer and Sebastien Regnier join Holyrood PR

Katie Hogg, Catriona Conway-Mortimer and Sebastien Regnier join Holyrood PR

by on February 7, 2018

Three new members of staff have joined  PR and digital agency, Holyrood PR @holyroodpr as the firm celebrates a number of new client wins.

The Edinburgh-based agency has welcomed Katie Hogg as an Account Executive, who joins after two years with luxury lifestyle magazine, Scottish Field, where she worked across a range of areas, including property, whisky and events.

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