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Experiential marketing can create experiences, rather than obvious marketing messages .. Hotcow Experiential

Experiential marketing can create experiences, rather than obvious marketing messages .. Hotcow Experiential

by Will Corry on December 8, 2016

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Movers and Groovers : Delete appoints Philippe Feraille as Client Services Director

Movers and Groovers : Delete appoints Philippe Feraille as Client Services Director

by Clare on December 8, 2016

Following a year of continued growth, London and Leeds-based digital agency Delete have appointed Philippe Feraille as their new Client Services Director.

Having previously held the position of Business Director at Omnicom’s production network agency eg+ worldwide (TBWA Network) and hub+ (BBDO Network), Feraille joins the Delete team with the focus of growing and maintaining highly successful, long term relationships with the agency’s growing client base. The role will see him responsible for developing the agency’s ‘Digital Success Framework’ for key client accounts and enhancing the value-focused business partnerships already in place. [more…]

Exclusive : “Why political polling is now so wide of the mark” – John Starr, MD of Clareville comments

by Will Corry on December 8, 2016

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Ebury boosts sales performance with NewVoiceMedia’s inside sales platform

by NewVoiceMedia on December 7, 2016

NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, today announced that [more…]

Are you making the most of PR opportunities at conferences and exhibitions? … Clareville

Are you making the most of PR opportunities at conferences and exhibitions? … Clareville

by Will Corry on December 7, 2016

How can an exhibitor make the most of the PR opportunities created by conferences and exhibitions in which they are taking part?

The Clareville team with 30 years of experience working with exhibition organisers and exhibitors have been reflecting on the lessons we have learned and why some companies do not achieve the maximum results they could.

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Picking up the phone to achieve results in PR – Clareville

by Will Corry on December 7, 2016

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The importance of combining global and local representation in international PR campaigns … Clareville

The importance of combining global and local representation in international PR campaigns … Clareville

by Will Corry on December 7, 2016

What do international PR, diplomatic representation and military campaigns have in common?

To be successful, experts in all these fields have learnt that a combination of good international resources operating globally with strong experienced, integrated representation ‘on the ground’ locally is essential, particularly where certain local markets are vitally important.

We at Clareville know how important and effective this is from own experience over many years in  B2B PR and Consumer PR.

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British retail “drowning in sea” of unrewarding loyalty cards

British retail “drowning in sea” of unrewarding loyalty cards

by Will Corry on December 7, 2016

Only Finland has more but, paradoxically, British shoppers among least likely to use them

Although British shoppers are the most likely in the world to have a loyalty card, with the exception of Finland, they’re among the least likely to see or utilise the benefits, according to a Nielsen study of 63 countries.

Two-thirds of shoppers globally report being a member of a retail loyalty scheme, compared to 89% in Britain. Only Finland is higher (94%). The average British loyalty card holder has 3.6 of them, behind only Japan and Lithuania.

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Women for Women : How a 28-year old Canadian rapped and vlogged her way into the Youtuber millionaire’s club

by Will Corry on December 7, 2016

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Advertising sector workers waste up to 20 days every year looking for internal support, new research reveals

Advertising sector workers waste up to 20 days every year looking for internal support, new research reveals

by Clare on December 6, 2016

According to new research undertaken by internal talent engine, ProFinda, employees are wasting valuable work hours looking for support in their roles, as they are unable to identify internal expertise from within their own organisations.

This wasted time supports recent findings by the Government, released in the latest Autumn Statement, which shows the UK is falling far behind its other G7 counterparts including the US (+26% on the UK), France (+27% on the UK) and Germany (+32% on the UK) in terms of GDP output per hour worked. [more…]