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Hotcow : “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination”

by Will Corry on March 29, 2015

Sally Durcan of Hotcow writes ... The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.” And  this is as true today as it’s ever been.

Guerrilla marketing thrives on original thinking and creativity, where imagination and ingenuity win over big budgets. Think the Ice Bucket Challenge – the most successful viral charity campaign ever, or Felix Baumgartner’s epic journey to the edge of space with Red Bull.

Here are ten more great examples of guerrilla marketing to get your creative juices flowing: [more…]

#ReleaseThePounds PR : 500 Beagle dogs were folded out of £10 notes with tiny ads inside

by Will Corry on March 28, 2015

PR News ... Beagle Street online life insurance is 30% cheaper than its traditional (bricks and mortar) rivals.

But anyone who works in PR knows that a ‘value’ message is difficult to land.   So the money was made the media and 500 Beagle dogs were folded out of £10 notes with tiny ads inside…and then let loose in London.

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Reaching a global audience with InternetRetailing Media’s exclusive new partnership with Clarion Events

by Will Corry on March 28, 2015

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No to festivals, high-end brands and budget supermarkets – new youth brand report

by Will Corry on March 28, 2015

New youth brand report reveals students’ brand choices

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Laughter Spot : “I told her that I had joined a Parachute Club”

by Will Corry on March 28, 2015

Yesterday my daughter e-mailed me again, asking why I didn't do something useful with my time.

“Like sitting around the pool and drinking wine is not a good thing?” I asked.

Talking about my  "doing-something-useful"  seems to be her favorite topic of conversation.

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Small business expert : How to get your business online – and make it a success

by Will Corry on March 28, 2015


Small businesses are missing out on much-needed revenue because they aren't keeping up with technological advances, according to experts.

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CIM Marketing Excellence Awards 2015 – Is your company one of the finalists?

by Will Corry on March 27, 2015

All the finalists for the Marketing Excellence Awards 2015.

The awards ceremony will be held on 27 April 2015 at the Grosvenor House Hotel, London. ‘The CIM Marketing Excellence Awards have been developed to recognise the positive values that effective marketing has on an organisation. While other awards are mainly industry specific, the Marketing Excellence Awards celebrate the very best of our profession from both personal and company success.

The direct link for booking seats and tables: Book your seats for MEA 2015

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What’s huge and has a hammer teetering just above it?

by Will Corry on March 27, 2015

Cadbury has unveiled a giant Easter egg at Sydney’s Bennelong Lawn in the Royal Botanic Gardens which will be cracked in front of a live crowd as part of Cadbury’s Easter celebrations this Sunday.

The egg measures five metres by 3.4 metres in diameter is being held by a structure 10.5m high and positioned with a hammer teetering just above it. The activation has been worked on by Saatchi & Saatchi, Wonder and Red Agency.

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Ten Alps secures multi-million pound contract with Transport for London

by Assistant Editor on March 26, 2015

Agency will create a road safety campaign designed for pre-school children

Ten Alps, @tenalps the multimedia content business, has won a £3.5m contract with Transport for London (TfL) to lead a road safety campaign for children.

The contract, which was secured following a highly competitive tender, will be delivered by the Ten Alps Communicate @TACommunicate division and has been secured for a minimum of three years, potentially extending for a further three. [more…]

Should the Top Gear Festival in Sydney go ahead with the departure of Clarkson?

by Will Corry on March 26, 2015

The BBC has said it is “working through the implications” for the Top Gear Festival due to take place in Sydney next month following the sacking overnight of the show’s presenter Jeremy Clarkson.

The controversial Top Gear frontman was told by his employers that his contract would not be renewed following his attack on BBC producer Oisin Tymon which left him bleeding and seeking hospital treatment.

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