Teradata today announced the availability of four new product enhancements within the Teradata Integrated Marketing Cloud. The new offerings will help businesses improve the overall brand experience for their customers through both digital and traditional marketing methods.
Teradata’s new capabilities include enhancements in multiple areas critical for marketers, such as:
- Digital asset management and asset performance tracking.
- Real-Time Interaction Management for both known and anonymous sources.
Tulip Ltd has announced the appointment of London-based advertising agency isobel @isobelcreative and Windsor-based strategic design agency 1HQ @1HQbrandagency to support the relaunch of its iconic Danepak brand, planned for early 2015.
The Danepak brand, a firm favourite with the retail and food service sectors for over 40 years, has a long history of innovative marketing campaigns, the most recent of which, ‘Mornings made better', aired on national TV during 2011-13 and featured the fictional village of Morning.
POSSIBLE delivers new digital platform for Small Luxury Hotels of the World
Global digital agency POSSIBLE announces the launch of a new digital platform for [more…]
Halo is launching a reformulated, re-branded version of its iconic cereal, which will see the introduction of a new name, Honey Monster Puffs. The new product features a revised recipe with less sugar
By Lisa Reiner, Managing Director, Europe & Asia Pacific, Beanstalk
It’s that time of the year again – Brand Licensing Europe (BLE), the largest licensing show in Europe, has been and gone. It is the premier event for the European licensing industry, bringing together licensors, licensees, retailers, and promoters to see the latest trends while seeking new partnerships and connecting with industry leaders.
Trigger Buzz, a specialist in real-time marketing, today announced its official launch along with the involvement of Greg Delaney, Mark Lund and Malcolm Green who’ve invested in the business and have taken roles on the company’s board.
Trigger Buzz will be led by founder and managing director Stephen Wise alongside head of operations Tom Maverley, with Delaney and Green offering creative support and direction. Lund will provide commercial expertise.
David Beckham launches his new whisky brand – Haig... ……http://t.co/OWryRnXrxB … …
— Will Corry (@slievemore) October 21, 2014