Sophie Burke, Head of Marketing at global digital fitness media company Zoom Media, thinks that brands should be turning up the music this Christmas........... So, [more…]
The North Face® brand has grown from a single storefront to a respected global brand that generates over a billion dollars in annual sales in just over 40 years. Yet the fundamental mission remains unchanged: building the best gear for the outdoors, supporting the preservation of wild places, and inspiring a global movement of outdoor exploration.
By Donald Hamilton, Managing Director, Zodiak Advertising
If someone mentions algorithms to me again I am going to yell very loudly! People are using algorithms like they’re going out of fashion. In the world of programmatic buying they seem to be seen as the panacea for everything.
For publishers they’re apparently the answer to maximising revenue and for advertisers they are alleged to bring in the numbers in terms of response. And yet when those numbers are actually response rates of 0.5-0.6% aren’t people seriously over-egging how effective their algorithms are?! [more…]
— Shopcade (@Shopcade) December 17, 2013
MEC has aligned its EMEA headquarters and Global Solutions in order to further strengthen the unique combination of its global strategic planning capabilities and local market operations in the region. [more…]