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[eBook] How to reduce the B2B software sales cycle with inbound marketing

[eBook] How to reduce the B2B software sales cycle with inbound marketing

by Will Corry on June 25, 2016

Selling and closing enterprise software sales takes time, and with sales cycle lengths on the increase, understanding how to shorten the time it takes to close has never been more important.

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Day Two of the Cannes Innovation Festival – A second special report by Susan Perolls

Day Two of the Cannes Innovation Festival – A second special report by Susan Perolls

by Will Corry on June 24, 2016

BALANCING SCIENCE AND CREATIVITY – IT’S A CANNES THING

By Susan Perolls, Cannes Correspondent for TheMarketingblog (from a series of events and interviews across Day Two of the Cannes Innovation Festival)

At an event that’s focused on innovation it’s unsurprising how much time and floor space at Cannes has been devoted to technology, with Samsung’s VR booth, for one, attracting big queues. What has been really satisfying, though, has been recognition at the conference of the value of people when it comes to invention and creativity.

Yes, we know marketing is about people in terms of consumer-centricity, but the importance of the talent behind great campaigns was also top of mind of many speakers at Cannes.

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The rise of ‘automated’ journalism and what it means for PR / via B2B PR Blog

by Will Corry on June 23, 2016

Jargon PR’s Lilian Smit calls on the industry to keep being creative.

An idea once confined to the pages of sci-fi novels: robots and machines, have started taking on jobs, most prominently in the automobile and retail industries (don’t we all love the iconic ring of ‘please place your item in the bagging area.’)

Exclusive comment from Ian McCawley, MD Acuity PR

Call me old-fashioned but I struggle to see the day when all column inches are filled by computers. Will an algorithm successfully build pun and metaphor into headlines? Will it be able to tailor copy to a publication’s average reading age?

We’re far more likely to see a balance of journalism based on a combination of humans and technology, as is true in many other areas of automation, from data cleansing to search marketing.

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PR Gold – Promoting Your Business In The Media

PR Gold – Promoting Your Business In The Media

by Andy Brown on June 23, 2016

Free Webinar 21st July In this webinar we show you how to connect with journalist and bloggers and how to get them to write about [more…]

14+ Tools for Bloggers

by Will Corry on June 23, 2016

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IPM launches entry to 6th annual COGS Awards

by Assistant Editor on June 22, 2016

The Institute of Promotional Marketing (IPM) has announced its annual COGS Awards are now open for entries. The IPM COGS Awards are designed to reward [more…]

Classic Laughter Spot : “I am just remembering when we first met 20 years ago and started dating. Do you remember back then?”

by Will Corry on June 22, 2016

A woman wakes up during the middle of the night, as she did not find her husband in the bed next to her. She puts on her dressing gown and wanders around the house looking for him.

Finally, she finds him sitting at the kitchen table with a hot cup of coffee in front of him.

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Disruptor brands need disruptor partners! : TransgressiveX has been named one of Marketing Week’s top disruptor brands!

by Will Corry on June 22, 2016

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Latest news from the Cannes Innovation Festival – A special article by Susan Perolls

by Will Corry on June 22, 2016

BACK TO BASICS AT CANNES

By Susan Perolls, Cannes Correspondent for theMarketingblog (from a series of events and interviews across Day One of Cannes Innovation Festival)

As Cannes Lions welcomes its mini Innovation Festival for the second year, it’s interesting to hear speakers telling us that, while the elements that make up innovation (data x tech x ideas) are driving the changes and growth in the industry, there is also a ‘back to basics’ mentality in the minds of senior practitioners.  They want to do great things and do them better – but in order to do so there is a desire to bring rigour to a lot of advertising processes that has got lost along the way.

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4 US opinions on “this thing could absobloodylootely turn into a cock-up”

by Will Corry on June 22, 2016

Should I stay or should I go?  Brexit - 4 US opinions

That question is at the heart of the election-booth clash facing Brits, Europe, and the world on Thursday when the unfortunately named Brexit vote takes place. Catch up on the issue with a little help from WaPo: What's a Brexit? The complete guide to Britain's E.U. drama for confused non-Europeans.

Don't get your knickers in a twist, but be aware that it pays to know your onions because this thing could absobloodylootely turn into a cock-up if the tossers and wankers don't get Blighty sorted before she completely loses the plot. [more…]