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Research : 47 percent of holiday shoppers have been frustrated that in-store impressions are different from online impressions

by Will Corry on October 23, 2014

Ninety Percent of Holiday Shoppers Expect Consistent Brand Experiences Across Channels and Devices According to SDL Survey

Global survey results demonstrate importance of consistent, omni-channel customer experiences this holiday shopping season

Ninety percent of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season, according to a new global study of more than 3,000 consumers by SDL (LSE: SDL). This is a growing expectation from shoppers, representing a 17 percent increase from what consumers reported last year.

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Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times

by Will Corry on October 23, 2014

Retargeted ads put more than half of people off buying

If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company,InSkin Media, and RAPP Media, the media planning and buying agency.

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Teradata announces enhancements to Teradata Integrated Marketing Cloud

by Assistant Editor on October 23, 2014

Teradata today announced the availability of four new product enhancements within the Teradata Integrated Marketing Cloud.  The new offerings will help businesses improve the overall brand experience for their customers through both digital and traditional marketing methods.

Teradata’s new capabilities include enhancements in multiple areas critical for marketers, such as:

  • Digital asset management and asset performance tracking.
  • Real-Time Interaction Management for both known and anonymous sources.

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Tulip Ltd appoints agencies ahead of Danepak relaunch : isobel and 1HQ

by Will Corry on October 22, 2014

Tulip Ltd has announced the appointment of London-based advertising agency isobel @isobelcreative and Windsor-based strategic design agency 1HQ @1HQbrandagency to support the relaunch of its iconic Danepak brand, planned for early 2015.

The Danepak brand, a firm favourite with the retail and food service sectors for over 40 years, has a long history of innovative marketing campaigns, the most recent of which, ‘Mornings made better', aired on national TV during 2011-13 and featured the fictional village of Morning.

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The world’s leading luxury hotel website just got better

by KSimpson on October 22, 2014

POSSIBLE delivers new digital platform for Small Luxury Hotels of the World

Global digital agency POSSIBLE announces the launch of a new digital platform for [more…]

FMCG : Halo Foods announces multi-million pound investment in Honey Monster brand

by Will Corry on October 22, 2014

 

Halo Foods Announces Multi-Million Pound Investment in Honey Monster B | Fresh 'Social Business' News from theMarketingblog | Scoop.it

Halo is launching a reformulated, re-branded version of its iconic cereal, which will see the introduction of a new name, Honey Monster Puffs. The new product features a revised recipe with less sugar

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From the show floor: Recapping the biggest trends from Brand Licensing Europe

by Will Corry on October 21, 2014

By Lisa Reiner, Managing Director, Europe & Asia Pacific, Beanstalk

It’s that time of the year again – Brand Licensing Europe (BLE), the largest licensing show in Europe, has been and gone. It is the premier event for the European licensing industry, bringing together licensors, licensees, retailers, and promoters to see the latest trends while seeking new partnerships and connecting with industry leaders.

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Movers and Groovers : Trigger Buzz launches with new heavyweight exec board

by Will Corry on October 21, 2014

Real-time marketing specialist launches following successful beta

Trigger Buzz, a specialist in real-time marketing, today announced its official launch along with the involvement of Greg Delaney, Mark Lund and Malcolm Green who’ve invested in the business and have taken roles on the company’s board.

Trigger Buzz will be led by founder and managing director Stephen Wise alongside head of operations Tom Maverley, with Delaney and Green offering creative support and direction. Lund will provide commercial expertise.

Here’s the latest case study from Trigger Buzz

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iZettle opens up heart of London to six small businesses with 12 Hour Store campaign

by Will Corry on October 21, 2014

Mobile payments company iZettle, is today launching a marketing campaign with Forsman & Bodenfors (F&B), one of the best advertising agencies in the world.

iZettle is the first mobile payments company in this space to do a big marketing push. Together with F&B it has created a campaign that centres on the notion that ‘big things start small’.

The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle. These messages will be conveyed via TV, radio, print and digital adverts.

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David Beckham meets what must be a secret society of ridiculously good-looking people

by Will Corry on October 21, 2014


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