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‘Solution’ Offer : Reach your prospect more often with the right message : Ten of your articles loaded into theMarketingblog – only £450

by Will Corry on August 23, 2014

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B2B marketers : How to improve lead generation, referrals, content and more

by Will Corry on August 23, 2014

In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.

Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.

Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450

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Racism / “Doesn’t see a problem” Clarkson / Top Gear will change as a result of its racism scandals says the head of BBC television

by Will Corry on August 22, 2014

Jeremy Clarkson is not "untouchable" and Top Gear will change as a result of its racism scandals, the head of BBC television has said, as he warns no star presenter is bigger than the corporation.

Danny Cohen, the director of television, likened the BBC to a football club, saying no-one is bigger than the team regardless of their value.

Previous Article on Jeremy Clarkson

Saying Clarkson still "doesn't see a problem" with some of the language he used, he added the Top Gear presenter continues to think the BBC "overreacted" to accusations of racism on the show.

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“Mobiles have become very personal devices and SMS is a very personal way of communicating” / Dan Parker, FireText co-founder

by Will Corry on August 21, 2014

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Ten ‘Must Attend’ UK Marketing Events – Conferences, Exhibitions etc – September to December 2014

by Will Corry on August 21, 2014

See these not to be missed events here.

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The final chapter or a new leaf for UK book stores? / Natasha Evans, analyst, Pragma

by Assistant Editor on August 21, 2014

By Natasha Evans, analyst, @Pragmauk– a St Ives Group company

The new Foyles flagship store was unveiled on London’s Charing Cross Road in July, in the iconic former Central Saint Martin’s building. With customers hailing it ‘the future of the modern bookstore’, I decided it was time to see the store for myself.

I visited the store with trepidation that it might have lost some of Foyles’ charm in the quest for modernisation, whilst simultaneously compromising the quirkiness of the original Saint Martin's building. Whilst this fear wasn't unfounded, the store is big, bright and has irrefutably thrown Foyles into the 21st Century.

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3D printing on the way up, magazines on the way down: the highs & lows of print today

by Assistant Editor on August 21, 2014

By Mike Phillips, Chief Executive Officer, The Delta Group

From books to e-books and shelf wobblers to 3D print displays, print as an industry seems to be evolving faster now than at any stage in its history.

As the likes of Amazon have shown, 3D printing is enabling brands to extent their product offering and create new revenue opportunities, but the capabilities being created by technology-led evolution in the print industry stretch far beyond this. [more…]

Events : Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading

by Will Corry on August 21, 2014

Jane Sherwood writes .. Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading.

Our headline speaker, Joe McEwan, Head of Digital and Communities at innocent drinks will share how this esteemed smoothie brand has cemented themselves as one of the most loved in Europe. So, if you’re struggling with engaging your audience, this is the conference for you!

Join us to find out how you can avoid those marketing pitfalls and discover the latest developments that will propel you ahead of the competition in 2015. Book your ticket now! http://bit.ly/oTeRdg

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Womenswear / Will Lidl’s clothing offer be a winner in the style stakes?

by Will Corry on August 21, 2014

Josie Stone, non-food buying manager at Lidl UK, said: "This is the first time ever that we've done such a high-end fashion promotion and we're hugely excited about launching these lines on 25 August. Not only are these jackets bang on trend for this season but they're also £15 a pop, which is unbeatable value for such high quality .

So we'd advise customers to be quick getting down to stores on the 25th because they're likely to be snapped up very quickly." [more…]