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Body image: Victoria’s Secret “The Perfect ‘Body’” campaign sparks #iamperfect movement

by Will Corry on October 31, 2014

Does Victoria's Secret have an obligation to send what some deem "the right message" to young girls? They are now under fire for a new ad campaign that features the slogan "The Perfect 'Body.'"

The slogan, which refers to the retailer's "Body" lingerie line, appears with images of Victoria's Secret angels on the company's website and in stores in the UK. The ads have prompted a widespread backlash online and inspired the hashtag #iamperfect on Twitter.

One comment .. Look who the message is coming from and give your heads a shake. They are a corporation trying to sell product any way they can. Don't like the message, don't buy it.

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Video / ‘Samsung Zombie Switch’ Halloween Prank by Cheil UK

by Will Corry on October 31, 2014

This Halloween, Cheil UK is showing Samsung in-store customers just how immersive and life-like the brand’s Curved UHD TVs are by giving them the fright of their life.

The agency rigged the Westfield Samsung Experience Store with the latest range of Curved Ultra HD Televisions and a series of hidden cameras to film the content for the prank for Samsung UK. [more…]

Laughter Spot : “Magic beer. You want one?”

by Will Corry on October 31, 2014

A pretty blonde walks into a bar and asks the handsome fellow at the bar what he's drinking.  He says, "Magic beer. You want one?" [more…]

MC&C celebrates success at the IPA effectiveness awards

by KSimpson on October 31, 2014

MC&C has taken home Silver at the IPA Effectiveness Awards for its work with The Salvation Army.

The campaign was launched in 2007 following a brief [more…]

Great for a Christmas bake! – Standeazy with the iPad mini

by Will Corry on October 31, 2014

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Improving conversions through useful content marketing / Presentation from Conversion Conference London late October 2014

by Will Corry on October 31, 2014

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Top Connect’s TravelSim service reaches 2014 user and roaming savings targets

by Will Corry on October 30, 2014

Telecom specialist reports that this year’s target of driving the customer base to 5 million and saving collective users more than $280 million in roaming charges has been achieved two months early

As the doors of the London event World Travel Market are about to open next week, telecoms firm Top Connect (www.topconnect.com) today reports that it has reached its end 2014 targets with its pre-paid TravelSim (www.travelsim.com) roaming service and is  two months ahead of its business schedule. [more…]

Aperol hits record sales at Waitrose

by Will Corry on October 30, 2014

Following recent activity in the UK, Italian aperitif brand Aperol has seen sales at Waitrose soar by 800% in one year, according to the annual Waitrose Food & Drink Report 2014.

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More than three quarters (78%) of consumers now browse online before buying in-store

by Will Corry on October 30, 2014

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Video : Top models Joan Smalls and Isabeli Fontana warming up before some competitive dodgeball and parkour

by Will Corry on October 30, 2014

Fashion aficionados have been waiting eagerly for H&M's H&M x Alexander Wang Collection and this promo for it does not disappoint.

Filmed in a labyrinthine underground-meets-outdoor space in London, it's an edgy, high-energy spot featuring top models Joan Smalls and Isabeli Fontana warming up before some competitive dodgeball and parkour.

It was directed by London collective Tell No One (aka Luke White and Remi Weekes) and created by H&M Redroom with VFX from MPC. The original music is by DJ Diplo. The collection will be in-store Nov. 6.

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