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iStock by Getty Images unveils blockbuster campaign demonstrating the power of video

by KSimpson on May 29, 2015

 New campaign created by AlmapBBDO showcases the extraordinary impact of video, available at an affordable price iStock by Getty Images, the original resource for superior [more…]

The Ethical Marketer – not a contradiction in terms Lizzie Carver, client services director at mcm Creative Group, states her case…

by Assistant Editor on May 29, 2015

It was some years ago when I first reflected on how much responsibility I have as marketer.

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Research : We can’t seem to dress or prepare properly for the elements, especially when on holiday

by Will Corry on May 29, 2015

Research released today by Joules shows that one in five women feel that they must sacrifice fashion for function when on holiday

  • -       More than 1 in 10 (15%) find that having to choose functionality over fashion because of the weather is their biggest holiday weather woe
  • -       Just under half (46%) of British adults estimate that they typically talk about the weather once a day
  • -       The most common holiday weather woe is not taking enough layers, leaving you feeling cold and uncomfortable (35%)

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How can brands ensure their promotional marketing delivers a positive customer experience?

by Assistant Editor on May 28, 2015

[/caption]Customers today are spoilt for choice when it comes to purchase decisions. New customer channels have enabled [more…]

Why are US fashion retailers not performing as expected in the UK market? – Patrick Cox, Senior Analyst, Pragma UK

by Assistant Editor on May 28, 2015

Much has been written in recent years about the surge of US fashion retailers opening stores in the UK. However, less analysis has been carried [more…]

PR Inside Track : “I am going to boycott your product unless you dump FIFA”

by Will Corry on May 28, 2015

 

FIFA has been thrown into chaos after the arrest of officials over claims of corruption in football. But former Visa global sponsorship head Andrew Woodward argues while change is needed sponsors would be mad to dump the organisation now.

Around the world today, PR folks in places like San Francisco, Seoul , Chicago, Nuremberg, St Louis and Atlanta are fielding calls from breathless journalists asking if they will continue their sponsorship of the FIFA World Cup.
Meanwhile, marketing is on the phone as social media is turning over at pace as people say things like “I am going to boycott your product unless you dump FIFA”.
Pic is Sepp Blatter ...

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What you need to know about car boot parcel points: by Sean Fleming, eDelivery

by Will Corry on May 27, 2015

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A jump of 40% for “wellies” – increase of 24% in searches for “waterproof”

by Will Corry on May 27, 2015

“Festival fever” to hit UK this week as music fans start spending online

This week will see shoppers heading online in their droves to invest in wellies and camping gear, as they use their May pay packet to prepare for summer festivals, according to insight released by eBay Advertising today.

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Sky launches new platform to create easy access to TV images

Sky launches new platform to create easy access to TV images

by Loudmouth PR on May 26, 2015

Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies.

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Supermarkets offering poor value wines include Marks & Spencer’s, Morrison’s and Waitrose

by Will Corry on May 26, 2015

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