Kleenex, the UK’s biggest tissue brand, says it hopes the multimillion pound ‘Kleenex Kiss’ campaign, which encourages consumers to kiss a Kleenex tissue and then hand it over as a gift to a loved one, will go viral.
Direct marketing industry expert Janet Snedden has joined customer engagement agency Amaze One @AmazeOneNews as strategy director.
Reporting to Amaze One Managing Director Neil Evans, Snedden will lead business and marketing strategy for new and existing clients, ensuring Amaze One achieves results which are out of the ordinary. She will also drive the design of effective engagement solutions for clients to help them fully exploit the customer intelligence at their disposal.
— Will Corry (@slievemore) January 27, 2015
Time is like a river. You cannot touch the water twice, because the flow that has passed will never pass again. Enjoy every moment of life. As a bagpiper, I play many gigs. Recently I was asked by a funeral director to play at a graveside service for a homeless man. [more…]
By Vince Russell, Event Director, Service Events & Exhibitions – a St Ives Group company
2014 was generally accepted as the beginning of a very good recovery for events and exhibitions, so I thought I might take a look at where the industry is and what it should be capable of delivering during 2015 and beyond.
According to the Service Events & Exhibitions 2015 oracle, the industry is expected to continue a period of strong growth into and beyond 2015, a trajectory that should help drive long-term growth.