Get in Touch

Business

Men for Men : A bloke bible which is frank, funny and long overdue

by Will Corry on April 18, 2015

Men are brilliant. Being a man is brilliant. Seriously, it is. Except for penile dysmorphia, circumcision, paying the bill, becoming a weekend father, critics who’ve been hating on us for, well, pretty much fifty years – oh, and those pesky early deaths.

Fortunately, Peter Lloyd is here to tackle the controversial topics in this fearless – and frequently hilarious – bloke bible. Part blistering polemic, part politically incorrect road map for the modern man, Stand by Your Manhood answers the burning questions facing the brotherhood today: [more…]

Video of the Day : Folks – it’s ‘skateboarding tortoise’ time at Virgin Money

by Will Corry on April 18, 2015

Virgin Money has popped up with the second instalment of its ‘There’s money – and there’s Virgin Money’ campaign through The&Partnership’s m/SIX.

New ‘Tortoise’ TV ad shows a tortoise performing an ambitious skateboarding sequence, following on from ‘Pigeon’ spot on April 6th. New campaign from m/SIX sets Virgin Money apart from other banks, underlining ‘There’s money and there’s Virgin Money’ brand strategy

Virgin Money will on Saturday 18th April air the second TV ad in its new campaign, following on from ‘Pigeon’, which showed a pigeon dancing to The Selecter’s ‘On My Radio’.

[more…]

Interactive update : Want the full background to the algorithm update from Google, due Tuesday April 21

by Will Corry on April 18, 2015

Check this very comprehensive interactive timeline on the algorithm update from Google

Google is set to release an algorithm update on April 21st (Tuesday) and it is likely to be quite significant as they continue their efforts to enhance the user experience of the Internet.

[more…]

“When you blend data, analysis, strategy, creativity and all the other elements that give CRM power, you amplify the effectiveness of each”

by Will Corry on April 17, 2015

Amaze One - Seven Questions for Neil Evans, Managing Director, Amaze One

Another one of theMarketingblog's seven questions articles. This time we ask ...

  • How did Amaze One come into being?
  • What do you mean by ‘out of the ordinary’?
  • What’s different about the agency compared to its competitors?
  • What particular problems do clients currently need help with?
  • How does Amaze One assist clients?
  • How does Amaze One fit into the wider St Ives Group?

[more…]

B2B Marketers : How to get guaranteed exposure for those important articles in www.themarketingblog.co.uk

by Will Corry on April 17, 2015

B2B Marketers : Want more quality leads for your sales team? Check this new 'Engagement Marketing Plan' Look at these sites etc. and imagine your content being featured and spotlighted there - producing results every week.  Results your sales team can convert into orders.

[more…]

Fulfilment & e.logistics and m.logistics magazines bought by InternetRetailing Media

by Will Corry on April 17, 2015

InternetRetailing Media has bought two specialist logistics magazines to boost a publishing portfolio that focuses on multichannel retailing and related industries.

[more…]

“Controlled acceleration” – “Video is central to our strategy” – “Shopper-specific, data-driven product recommendations”

by Will Corry on April 16, 2015

The best of the PR releases

RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon

[more…]

Know your customers. Convert new business. Never miss a hot lead

by Will Corry on April 16, 2015

[more…]

5 of the wildest car PR stunts that got the world talking – Sally Durcan, Hotcow

by Will Corry on April 16, 2015

Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab headlines today.

Here are five of the wildest car PR stunts that got the world talking:

[more…]

Watch : O&M London is “tempting take-away consumers” with a touch of humour – Pizza Hut

by Will Corry on April 15, 2015

Ogilvy & Mather London today unveils a TV campaign for the new ‘Classic Crust’ for Pizza Hut Delivery, the first major advertising campaign since winning the account in November 2014.

[more…]