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Poundland X-rated tweet blunder : “Chocolate fingers ad causes an uproar”

Poundland X-rated tweet blunder : “Chocolate fingers ad causes an uproar”

by on December 7, 2019

Budget high street retailer Poundland has got the British public ho-ho-hoing with its crude advert for Cadbury Dairy Milk chocolate fingers which makes a lewd joke

Poundland has delivered a bit of Christmas joy to its customers this year - but not in the way you'd expect.

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Importance of collaboration tools for a remote team

Importance of collaboration tools for a remote team

by on December 6, 2019

What comes to your mind when you think of whiteboards?

With modern technology, remote working is a new trend as a majority of the employees want to work freely with their specified location choice.

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Big Blunders : “Shocker on TV this morning”

by on December 5, 2019

Angela Rayner had a shocker this morning on GMB.

The Shadow Education Secretary seemed incredulous that she was being asked questions about her leader’s bizarre ITV interview where he lied about watching the Queen’s Speech.

When asked how Corbyn could watch the speech (which airs at 3pm) on Christmas morning, Rayner genuinely said ‘he could watch it on catch up’…

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How to get more comments on your business blog

How to get more comments on your business blog

by on December 4, 2019

Do you ever publish a blog post, only for the post to bomb?

Barely any views, no comments and no social media engagement – it can feel very demoralising, especially if you are putting time and effort into content creation.

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The 5 areas all successful dropshipping professionals should focus on

The 5 areas all successful dropshipping professionals should focus on

by on December 3, 2019

The world of eCommerce is going to continue to grow with the deliveries coming more quickly than in previous years.

The possibility of automation of purchasing certain items like that of groceries has already been explored.

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How to use B2B data and marketing lists to your advantage

How to use B2B data and marketing lists to your advantage

by on December 1, 2019

It is no secret that the failure or success of your marketing campaigns will be hinging on the quality of your data.

And you wiIl find that when you are in the B2B market, you don’t have quite the same access as B2C marketers might.

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Disney’s senior marketing VP advises the next generation of marketers to ‘stay one step ahead’ at the IDM’s 2019 graduation

Disney’s senior marketing VP advises the next generation of marketers to ‘stay one step ahead’ at the IDM’s 2019 graduation

by on November 25, 2019

 

Disney's Tony Miller offers guidance to the next generation of marketing talent at the IDM’s 2019 graduation.

The Institute of Data & Marketing’s (IDM) latest graduation results show that professionals in the data and marketing industry continue to thrive despite significant change in recent years.

From the General Data Protection Regulation (GDPR) and uncertainty around Brexit, to the wealth of new technologies available and increasing organisational responsibilities of the marketing function, the world in which the next generation of marketers will work is constantly evolving.

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How to boost your presence without setting up new premises

How to boost your presence without setting up new premises

by on November 24, 2019

If you seem to have hit a brick wall with your efforts to spread the word about your business, you might think the obvious step forward would be to open a new store or office elsewhere.

After all, "out of sight, out of mind"... right? Well, yes - but your presence isn't just on the street...

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Managing the CX demands of 5 generations … new eBook

Managing the CX demands of 5 generations … new eBook

by on November 22, 2019

With Insights from CX Experts Around the Globe.

**Get the book FREE

For the first time ever, organizations today must meet the customer experience demands of five unique generations – Gen Z, Millennials, GenX, Baby Boomers and the Silent generation. That’s a tall order.

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How to scale your user base quickly

How to scale your user base quickly

by on November 22, 2019

By Tom Young

Scaling a user base requires great creative, systematic testing, and enough ad budget to run those tests. There is no way around it.

We’ve seen too many good products and apps fail because founders, CMOs, or UA managers didn’t want to invest in creative and creative testing. They wanted to scale their user base based on “the strength of the brand,” or on word of mouth, or on tactics like influencer marketing.

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