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Grolsch launches “Celebrating 400 Years of Originality” campaign

by KSimpson on March 2, 2015

#Grolsch400 #Grolsch400 features advertising campaign, limited edition packs, experiential activity and street art installation

As part of a global campaign, Grolsch, the premium Dutch lager, today launches “Celebrating 400 years of Originality” in the UK, encompassing a six-figure advertising campaign, limited edition products, experiential activity and a unique art installation. [more…]

Thames Water appoints Headstream to enhance Twitter customer experience

by Will Corry on February 26, 2015

Utilities giant Thames Water has brought in content marketing agency @Headstream Headstream to audit its social media activity and build future strategies to improve customer experience.

This initial project involves an analysis of the brand’s Twitter channel, focusing on customer service, online sentiment and conversations, benchmarking Thames Water’s performance and response rates against other water company’s across the UK.

The analysis will help the company gain a better understanding of its social media resource needs, with the ultimate aim of boosting customer experience.

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75% of marketers plan to increase programmatic brand spend / Infectious Media

by Will Corry on February 26, 2015

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WATCH – Sexism in the workplace : ‘In Her Shoes’ a film by Contented Brands

by Will Corry on February 26, 2015

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. This is according to a recent marketing study by Drum

Our first film 'In Her Shoes' by Contented Brands features Camilla Honey of @jfdiwinnewbiz JFDI - exclusive to theMarketingblog

Pic - Camilla Honey of JFDI (left) and Alex Gulland

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Movers and Groovers : Nick Baum promoted to Managing Director of adconnection

by Will Corry on February 23, 2015

News from adconnection @adconnectionUK.  Delighted to announce the promotion of Nick Baum to Managing Director from his previous position as Client Services Director.

  • Nick has been with adconnection for eight years and is a popular figure both internally, and within the industry.
  • Working closely with CEO, Catherine Becker, Nick will help the agency to grow following on from a big growth last year.
  • He will be focusing on internal team building to create a vibrant place to work and excellence in cut-through stand-out solutions that grow our clients business.
  • This delivers on the re-positioning of adconnection as the performance agency as announced last year.

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New account gains : CreationADM, Underscar, GreenVale Potatoes, BD Network

by Will Corry on February 23, 2015

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Paddy Power’s Oscar Pistorius advert is the most complained-about ad of all time

by Will Corry on February 20, 2015

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M&G : Exterion Media, Malcolm Stoodley, Mark Heather, Nick Dawson, Adrian Lovejoy

by Will Corry on February 19, 2015

Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to 'transformational' change in customer expectations, driven by digital and mobile technologies.

Exterion Media, @ExterionMediaUK which has today announced the launch of EM Solutions as part of a wholesale restructure of its UK business. The new structure will put customer needs at the heart, with an increased focus on insights and tools to help customers get the most out of their advertising.

As part of the restructure several new roles have been created, providing a platform for key internal promotions and opening up new opportunities for external candidates.

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Volkswagen commercial vehicles launches new phase of ‘Working with you campaign’

by Assistant Editor on February 12, 2015

Volkswagen Commercial Vehicles is launching the latest instalment of Working with you - its customer-centric brand promise.

Created by adam&eveDDB, @aandeddb the multi-channel execution kicks off on 12th February with YouTube, search and online activity. Television and social will break on 16th February. The creative focuses on Volkswagen Commercial Vehicles’ @Volkswagen_CV partnership-led positioning, highlighting the brand’s dedication to both its customers and their businesses. Targeting an ABC1 male (25-54 years old) audience, the campaign features Bill, a middle-age family man and business owner who runs a small fleet of Volkswagen vans.

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Cosmos re-engages customers with handpicked holiday offers

Cosmos re-engages customers with handpicked holiday offers

by Loudmouth PR on February 11, 2015

This week, Cosmos Holidays launches a new direct campaign as part of its Really? Sale marketing activity. The campaign offers holiday deals to a number of destinations across Europe, the Caribbean and the Indian Ocean for Summer 2015.

The direct campaign, created by 2015 MAA and Travel Marketing Award nominee, WDMP, is targeted at customers who have previously booked their summer holiday with Cosmos. The personalised packs remind customers of the last time they ‘checked in’ with Cosmos, with images of their previous holiday destination and supported by personalised offers, showcasing the breadth of locations that the independent tour operator has to offer.

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