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Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

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ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

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The latest news about ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

More information about ad:tech London

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It’s a smartphone stand – so why should you consider the Standeazy phone stand as a corporate gift?

by Will Corry on August 30, 2014

"I was wondering if there was a chance to mention a promotional gift which is unusual but very well received by exhibitors or those holding a conference or corporate event looking for a giveaway that does not end up in the bin.

Standeazy is a credit card sized smartphone stand @standeazy that can be customised with a logo on the tab and a bespoke backing card …"

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Video : A sneak preview of Wyke Farms’ brand new television ad

by Will Corry on August 29, 2014

Hi Will,  ... I thought you'd be interested in a sneak preview of Wyke Farms' brand new television ad, made by Ridley Scott's commercial production company RSA films, before it airs for the first time to the public on Monday.

The ad shares Wyke Farms' unique brand values of provenance, passion for the countryside and family farming in Somerset - focusing on its love of nature and championing the biggest contributor at Wyke Farms: the cow!

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Enjoy these Vintage Ads From the 50s, 60s, and 70s

by Will Corry on August 29, 2014

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“With Vistara, we are creating an Indian brand that will dominate global skies”

by KSimpson on August 26, 2014

Vistara logo

Ray+Keshavan | Brand Union has created the brand for the new airline launched by Tata Singapore Airlines Ltd., a joint venture between the Tata Sons and Singapore Airlines.

R+K | BU developed the strategy, name, visual identity and brand experience for the full-service airline, which will be called @airvistara Vistara. [more…]

“Irreverent, cheeky, sometimes challenging but always in a humorous way -‘unboring’ them”

by Will Corry on August 26, 2014

Edinburgh’s Whitespace @whitespacers are one of Scotland’s leading creative agencies. Their long-standing relationship with the Edinburgh Festival Fringe Society resulted in a striking and energetic unboring identity for the 2014 Edinburgh Festival Fringe.

Via @dandad We spoke to Neil Walker – Senior Creative, Mike Bryant – Senior Designer and Carolyn Gordon – Senior Account Manager, about the creation of this #unboring vibrant work.

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‘Solution’ Offer : Reach your prospect more often with the right message : Ten of your articles loaded into theMarketingblog – only £450

by Will Corry on August 23, 2014

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B2B marketers : How to improve lead generation, referrals, content and more

by Will Corry on August 23, 2014

In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.

Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.

Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450

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URBAN eat announces appointment of award-winning digital agency, Fast Web Media

by Will Corry on August 18, 2014

Leading food to go brand URBAN eat has appointed award-winning digital marketing agency Fast Web Media to manage its marketing activity across all digital and social media platforms.

URBAN eat is planning to invest over £1m in digital marketing in the next four years to build on its 55,000-plus Facebook following and expects its new partnership with FWM to take the brand to a whole new level of engagement with consumers of all demographics. [more…]