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Ford first to take advantage of Primesight & RadiumOne tie-up

Ford first to take advantage of Primesight & RadiumOne tie-up

by Will Corry on July 27, 2017

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

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How to make your coffee shop more approachable

How to make your coffee shop more approachable

by Will Corry on July 25, 2017

Coffee is big business. In addition to the hundreds of Starbucks, Costa Coffee, and Caffè Nero locations across the UK, there are thousands of independently-run cafes on high streets, little side roads, shopping centres, and just about any place where coffee is needed.

This is great for consumers, as they have access to this addictive and delicious beverage whenever they please, but what about for the small business owners getting off the ground? How are they coping with all the competition that surrounds them?

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Movers and Groovers : Communicator appoints Jason Andrews as Creative Partner

Movers and Groovers : Communicator appoints Jason Andrews as Creative Partner

by Contributing Editor on July 21, 2017

Jason Andrews has been appointed Creative Partner at digital agency Communicator to bolster the senior team in light of the agency’s refreshed THINK HUMAN proposition, recent new business wins and to support the continued growth of the agency.

Andrews brings with him over 20 years of varied industry experience, most notably from his time at RAPP where he steered the agency’s flagship UK office to become the most awarded office in the global network.

At Communicator, he will take charge of lifting the agency’s creative ambitions in line with its new THINK HUMAN positioning.

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What makes Snapchat so successful?  … PromoVeritas

What makes Snapchat so successful? … PromoVeritas

by Will Corry on July 21, 2017

Snapchat is becoming a catalyst for brands implementing promotions in the marketing world, but what makes the platform so successful exactly?

From 2015 up until the present, Snapchat’s active monthly users reached 200 million, proving to be the fastest growing social media platform to date! Snapchat has clearly soared greatly in popularity and interest. So, what are some of the features that it has to please users multimedia based needs?

If you’re considering running any social media promotion, speak to PromoVeritas for advice first.  Contact us at info@promoveritas.com or call +44 203 325 6000

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The Nerf Test Centre starts its nationwide tour

The Nerf Test Centre starts its nationwide tour

by Contributing Editor on July 19, 2017

London: Hasbro toy brand, Nerf, has teamed up with multi-award-wining boutique brand experience agency, i2i Marketing, to launch a rare opportunity to visit The Nerf Test Centre, which will tour the nation from 28 July.

The Nerf Test Centre sees the famous Nerf shipping container transformed to feature a never-before-seen photo opportunity area with suspended cars. Consumers can demonstrate the new Regulator blaster from the Modulus range and can experience its new SwitchFire technology.

While car-crazed children will be able to blast into overdrive with the latest Nitro MotoFury blaster – this brand-new range of blasters shoot miniature toy vehicles instead of darts. In addition to this, all consumers will come away qualified; with their own Nerf wristbands, driving license and sticker set. [more…]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by Clare on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

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Communicator unveils Top 50 Human Marketers report

Communicator unveils Top 50 Human Marketers report

by Contributing Editor on July 11, 2017

Meet the top 50 marketers who foster a human-first approach to marketing. A new report analyses marketers who adopt the ‘think human’ strategy to emotionally connect with their customers.

The research, conducted by Communicator agency, ranked marketers on ten different criteria including trust, creative risk taking, empathy and emotional intelligence, and humour.

You can find out who made the Top 50 Human Marketers list and download the full report here

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B2B Marketers : Improve SEO for your E-commerce … E-GOI

B2B Marketers : Improve SEO for your E-commerce … E-GOI

by Will Corry on July 1, 2017

What is E-goi?

Multichannel Marketing: Email, SMS,Voice, Forms and Social Media

Check their new site today .....

 

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Matt Williams: Women buyers do agree with Cannes Lions judges – some of the time

by Will Corry on June 27, 2017

Posted by: Matt Williams via MAA

The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.

Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.

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Amaze One’s Sarah Hooper appointed to BIMA council

Amaze One’s Sarah Hooper appointed to BIMA council

by Clare on May 30, 2017

Latest : Amaze One, the CRM agency born from a fusion of digital creative experts, today announces that Sarah Hooper, CRM Divisional Director, has been appointed as a member of the BIMA council.

BIMA council members set the agenda for the digital community across the UK, and Hooper has been selected specifically for her expertise and insight into CRM, as well as her passion for using CRM to forge meaningful relationships with customers and help futureproof the industry. [more…]