Creativepool, an industry network for the creative industry where companies and individuals showcase and share their work, broadcast their news, promote their services and connect, has been named the joint winner of the Best Innovation in Online Recruitment Award at the 14th Annual NORA Awards.
— primesight ltd (@primesight) November 21, 2014
- Triple contract award for Primesight Ltd -
- Acquisition of billboard network in South West & Wales makes Primesight the leading OOH billboard supplier in those regions -
- Investment in bus shelter market strengthened with two major contract wins-
Stay on top of the best new work by watching the Creativity Top 5 Videos ( from AdAge)
— Will Corry (@slievemore) November 18, 2014
— Will Corry (@slievemore) November 17, 2014
By Steve Cook, brand strategy and planning, Marketing Team Direct
The last few years has seen an acceleration in brand science and sophisticated brand strategy development – enabled by a technology shift, data acquisition and interrogation, and let’s be brutally honest, the need for businesses to transform fundamentally in order to survive.
This growth in brand understanding, practice and exploitation has taken the subject of brand from art to science, from marketing function to boardroom policy and from image change to measurable shareholder value asset.
And yet, there are still businesses that consider brand as something distinct and separate from the rest of their organisation's infrastructure, operations and business strategies. It’s not just an image, or sales and marketing tool, it’s inherent to everything organisations need to do to engage the right customers or buyers. Brand is business asset. Organisations that don’t think in this way consider brand as a cost rather than an organisation-wide investment in their conduct, operation, offers and future. Consequently, they never realise the true value of embarking on brand development as central to business strategy and planning. [more…]
Oxfam has awarded LIDA @lidalondon its direct and digital fundraising business. The agency won the account following a competitive pitch against 6 pitching agencies that began at the beginning of September, 2014. The incumbent on the account was WPN Chameleon. [more…]