The tongue-in-cheek film, aims to celebrate the unseen heroes of the film industry and tells the story of an enigmatic woman who trains tumbleweed to roll across the screen at precisely the right moment during a western shoot out.
How you can get a 21 day free trial of this new 'Influencer Content Deal'
WPP’s global brand strategy and design agency, Brand Union today announces an extensive reorganisation of its Asia Pacific operations and management team. The new model will offer prospects and current Brand Union clients the ability to grow across the Asian market.
As part of this restructure Brand Union will be appointing Monica Lee (currently CEO, North Asia) and Graham Hitchmough (currently CEO, South and Southeast Asia) to the roles of Chairman and CEO respectively for the region.
Lee and Hitchmough will be supported by a refreshed regional management team comprising of Ambrish Chaudhry, Head of Strategy; Dan Ellis, Head of Design; and Po Kay Lee who will be assuming the newly created position of Head of Experience. [more…]
AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and analyse addressable media, has announced that it has expanded its industry-leading cross-device targeting and measurement capabilities through a direct integration with Screen6, the global leader in cross-device identity management.
The partnership increases the accuracy of the tools, functionality and controls brand advertisers need to run addressable media campaigns, at global scale, within today's increasingly fragmented media and device landscape.
Advertisers using AudienceScience® Helios can now leverage Screen6's unique audience graph capabilities to comprehensively measure the reach and frequency of their addressable media, gain insights into cross-device conversion attribution, target at scale, and frequency cap across channels, all in a privacy-compliant manner.
The charity Guide Dogs has teamed up with award-winning agency Don’t Panic and paralympian Libby Clegg to create a detailed soundscape film - one that lets the viewer experience what it might be like to grow up with sight loss and a burning ambition.
The inspiring short film helps the viewer understand the challenges faced by blind and partially sighted people and how, with the help of Guide Dogs, they can realise their dreams. The emphasis on the audio helps sighted individuals to understand what it might be like for blind and partially sighted people growing up. [more…]
RBH will be responsible for all creative concepts, advertising campaigns, digital media, research and consumer PR, as well as additional ad hoc projects, tactical activity and event support.
With over 50 outlet shopping stores, Resorts World Birmingham has been utilising RBH’s extensive retail experience since the Resort opened in October 2015, working in partnership with the agency on a project basis. RBH has supported the Resorts World team across a range of projects including retail activation, consumer PR, social media, blogger outreach, events, digital, advertising and more.
Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.