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Marketing strategies to make consumers love your brand .. exclusive to theMarketingblog

Marketing strategies to make consumers love your brand .. exclusive to theMarketingblog

by on May 21, 2018

The key motive of marketing is to make followers fall in love with the brand. Creating an effective marketing strategy is nothing but a herculean task. There are clearly numerous strategies to market a brand and the methodology may differ from brand to brand.

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New analysis shows that quality journalism continues to win the war on attention

New analysis shows that quality journalism continues to win the war on attention

by on May 17, 2018

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.

Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms Moat’s benchmarks by between 16% and 73%.  World Media Group (WMG) [more…]

Excellent tips on how to use coupons to promote your business .. exclusive article

Excellent tips on how to use coupons to promote your business .. exclusive article

by on May 14, 2018

Are you an entrepreneur or sales manager? Would you wish to take your business to the next level?

If you answered yes, you may wish to consider coupons.

Perhaps no other means of advertising is as effective in promoting products and businesses as the coupons. These are basically vouchers that entitle their holders to discounts on particular products. [more…]

YOC AG releases its end of year figures for 2017

by on May 4, 2018

Accelerated growth in UK programmatic sales results in group revenue increase of 20% compared to previous year

 YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) www.yoc.com has announced an increase in revenue of 20% to 14.4M (2016: € 12.0M) for year-end 2017. Furthermore, the group’s gross profit margin was increased to 39% (2016: 37%). The YOC Group was able to maintain a stable fixed costs structure at previous year’s level thanks to its scalable processes.

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DewGibbons+Partner is relaunching under a new name : Free The Birds

DewGibbons+Partner is relaunching under a new name : Free The Birds

by on April 30, 2018

DewGibbons + Partners introduces Da Vinci-inspired rebrand

Brand communication and design agency DewGibbons+Partners, which celebrates its 21st birthday this year, is to mark its coming of age by relaunching under a new name: Free The Birds.

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Movers and Groovers : Sarah Anderson appointed Client Service Director at Live & Breathe

Movers and Groovers : Sarah Anderson appointed Client Service Director at Live & Breathe

by on April 25, 2018

Live & Breathe, the integrated brand activation agency, has appointed Sarah Anderson into the newly created role of Client Service Director.

She is joining from Vividbrand, where, as business director, she oversaw clients including Nestlé, Pernod Ricard and Unilever. Prior to this, Anderson worked at a number of creative agencies across the globe, including Leo Burnett, Shanghai and Saatchi & Saatchi X, Guangzhou. [more…]

Exclusive : The biggest social media changes so far in 2018

by on April 21, 2018

Social Media platforms have multitudinous advantages when compared to plenty of conventional marketing tools.

Also, changes in these sites are happing at a very fast rate and if any marketing campaign is not in sync with the latest updates then the chances for it to succeed is less. [more…]

Blogging : Some easy ways to use affiliate links on your blog

by on April 19, 2018

As a blogger one of the easiest ways you can monetize your blog is by using affiliate links.

An affiliate link allows you to share a link to an item in your blog post, and with each click or purchase you make a small percentage.

Although these won’t necessarily allow you to be able to live off of them, they can be a great way to make a little extra income. But it can be hard as a blogger to know where to start. So today I’m going to share with you some easy ways to use affiliate links on your blog! [more…]

Myths about social media marketing everyone must know

Myths about social media marketing everyone must know

by on April 16, 2018

Social media marketing is the newest marketing solution that has proved effective to brands in diverse specialties.

It is projected online marketing will surpass traditional channels by 2020 and part of the marketing activity will be through social platforms like Facebook and Twitter.

With social media marketing gaining traction at a fast pace, there have been myths surrounding the whole industry that have prevented upcoming businesses from reaping the benefits of social media marketing. [more…]