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Instagram and Twitter in a frenzy – all because of a simple swimsuit promotion run by US based Sunny Co Clothing … PromoVeritas

Instagram and Twitter in a frenzy – all because of a simple swimsuit promotion run by US based Sunny Co Clothing … PromoVeritas

by Will Corry on May 16, 2017

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How can cookies rise to the challenge of your brand?  .. Blake Cahill, Global Head of Social and Digital Marketing at Philips

How can cookies rise to the challenge of your brand? .. Blake Cahill, Global Head of Social and Digital Marketing at Philips

by Will Corry on April 29, 2017

Blake Cahill, Global Head of Social and Digital Marketing at Philips writes ...

There’s a huge value in using cookies and, as we move to a more connected world with people living more of their lives online, brands are seeing cookies as increasingly essential to their business. Last year, more than 46 percent of the world’s population used the internet and, as we all know, every click, search and scroll eventually leaves a trace.

But how can brands use this information to their advantage while taking into account people’s privacy? How can they obtain cookie consent in a clear and understandable way? [more…]

How to write an award-winning entry

How to write an award-winning entry

by Loudmouth PR on April 27, 2017

By Belinda Barker, Director, World Media Group

I should first come clean – I have never actually been an awards judge; however, I have been lucky enough to help organise the judging process for the 2016 and 2017 World Media Awards.

It is rather a privileged position to be in – you are exposed to loads of brilliant work, you get to meet amazing judges and listen to them deliberate, but without any of the responsibility!

And it is a responsibility, as anyone who has entered an award will have put time, effort and love into their campaign, and that should be respected. [more…]

How to deliver the best user experience to your visitors

How to deliver the best user experience to your visitors

by Will Corry on April 17, 2017

Thousands of new websites are being created and launched every day. The internet is quickly becoming a saturated market, where sites are competing for the audiences’ attention and time.

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13 steps to starting your very own creative agency

by Will Corry on April 14, 2017

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Tata Motors drives away with the Top Prize at the 2017 World Media Awards

Tata Motors drives away with the Top Prize at the 2017 World Media Awards

by Loudmouth PR on April 11, 2017

  Maxus Global’s Campaign for the Indian Automotive Manufacturer Wins this Year’s Grand Prix at the World Media Awards The winners of the 2017 [more…]

The top ten PR and marketing campaigns throughout March 2017

by Will Corry on April 6, 2017

Click the graphic to get the top ten

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AudienceScience partners with grapeshot for global textual targeting

AudienceScience partners with grapeshot for global textual targeting

by Loudmouth PR on April 5, 2017

AudienceScience, the programmatic technology that helps advertisers and agencies make the most of their digital ad spend, has partnered with Grapeshot, a global technology company providing tools to navigate advertising and marketing choice, to offer enhanced contextual targeting support at global scale.

As a result, advertisers and agencies using the AudienceScience platform can now target web pages and mobile applications in 30 languages based upon the contextual relevancy of a page or app to their brand. [more…]

Facebook ads made easy

Facebook ads made easy

by Will Corry on April 5, 2017

Facebook is a great marketing asset; with its extensive network and incredibly precise data, the ability to target audiences is a thing of marketing dreams.

Furthermore, as ads are integrated seamlessly into the news feed in a way that doesn’t disrupt the user experience, Facebook ads receive a wide reach with positive audience engagement.

Of course really utilizing this re-working social media campaigns or launching a brand new one, here is a platform which requires some skill and know-how, but it doesn’t have to be complicated or overwhelming. Whether you are

a back-to-the-basics outline making the process as simple as can ensure higher success with your social media marketing and take advantage of all that this integral platform has to offer.

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YOC announces 35% revenue growth for Q1 / 2017

YOC announces 35% revenue growth for Q1 / 2017

by Andy Brown on March 31, 2017

Dirk Kraus, management and founder of YOC AG: “In the ongoing financial year, we will introduce further innovative ad-tech products into the market for our partners which will unlock further potential for programmatic sale.”

YOC AG www.yoc.com Frankfurt, Prime Standard, ISIN DE0005932735) has outperformed its revenue forecasts in the first quarter 2017 and revenue from YOC group services is expected to reach EUR 3.10 million in the first quarter 2017 (Q1/2016: EUR 2.27 million). A  growth of 35% year-on-year.

These exceptional results are due to an increase in revenue from YOC’s automated sales via interacting trading systems in real-time (programmatic sales) across all markets. Automated sales already account for one third of YOC’s overall revenue (Q1/2016: 12 %). [more…]