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Creativepool breaks LinkedIn’s stranglehold on innovation

by Will Corry on November 22, 2014

Creativepool, an industry network for the creative industry where companies and individuals showcase and share their work, broadcast their news, promote their services and connect, has been named the joint winner of the Best Innovation in Online Recruitment Award at the 14th Annual NORA Awards.

The London-based start-up was named joint winner with LinkedIn. [more…]

@primesight #OOH portfolio extension signals regional growth intentions

by Will Corry on November 21, 2014

  • Triple contract award for Primesight Ltd -
  • Acquisition of billboard network in South West & Wales makes Primesight the leading OOH billboard supplier in those regions -
  • Investment in bus shelter market strengthened with two major contract wins-

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The top 10 trends in affiliate marketing for 2015 / Affiliate Window

by Will Corry on November 20, 2014

Affiliate Window have sent us their latest research. They say .....

We've just released our latest white paper looking at the top 10 trends in affiliate marketing for 2015 featuring lots of data/stats, industry opinions, and projections.

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Creativity Top 5 Videos : Huggies, Universal Music, Land Rover, Sainsbury’s, British Airways

by Will Corry on November 20, 2014

Huggies Gives Parents a Lovely Reminder and Land Rover Gets Interactive

Stay on top of the best new work by watching the Creativity Top 5 Videos ( from AdAge)

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Kmart’s ‘Jingle Bellies’ Christmas ad – a fat load of fun

by Will Corry on November 18, 2014

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Man Bites Dog nominated for two B2B Marketing Agen…

by Will Corry on November 17, 2014

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“The truth about brand strategy” / By Steve Cook, Marketing Team Direct

by Assistant Editor on November 17, 2014

By Steve Cook, brand strategy and planning, Marketing Team Direct

The last few years has seen an acceleration in brand science and sophisticated brand strategy development – enabled by a technology shift, data acquisition and interrogation, and let’s be brutally honest, the need for businesses to transform fundamentally in order to survive.

This growth in brand understanding, practice and exploitation has taken the subject of brand from art to science, from marketing function to boardroom policy and from image change to measurable shareholder value asset.

And yet, there are still businesses that consider brand as something distinct and separate from the rest of their organisation's infrastructure, operations and business strategies. It’s not just an image, or sales and marketing tool, it’s inherent to everything organisations need to do to engage the right customers or buyers. Brand is business asset. Organisations that don’t think in this way consider brand as a cost rather than an organisation-wide investment in their conduct, operation, offers and future. Consequently, they never realise the true value of embarking on brand development as central to business strategy and planning. [more…]

LIDA clinches direct marketing business for Oxfam – the account is estimated to be at £5million

by Will Corry on November 13, 2014

– Agency secures account following competitive pitch against Rapp and Atomic London –

Oxfam has awarded LIDA @lidalondon its direct and digital fundraising business. The agency won the account following a competitive pitch against 6 pitching agencies that began at the beginning of September, 2014. The incumbent on the account was WPN Chameleon. [more…]

New : Not just content as usual – but ‘fresh’ rolling news, articles, success stories created specifically for your company in the form of a bespoke blog or newsletter

by Will Corry on November 12, 2014

Revive your failing B2B marketing with your own special bespoke newsletter from theMarketingblog.

Call  now for your free trial - only three available Will Corry 01784 434 412 will@themarketingblog.co.uk

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Conversational Media / ‘Harness the Power of User Generated Content’ / theMarketingblog’s rolling news, article coverage

by Will Corry on November 10, 2014

'Harness the Power of User Generated Content' / theMarketingblog's UGC rolling news, article coverage.

Brought up to date, refreshed on a regular basis.

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