Agency will create a road safety campaign designed for pre-school children
Ten Alps, @tenalps the multimedia content business, has won a £3.5m contract with Transport for London (TfL) to lead a road safety campaign for children.
The contract, which was secured following a highly competitive tender, will be delivered by the Ten Alps Communicate @TACommunicate division and has been secured for a minimum of three years, potentially extending for a further three. [more…]
Clyde Bedell of Santa Barbara in the US wrote the best selling book - 'How to Write Advertising that Sells'. He outlined 36 selling strategies for ads - here are the five headline ingredients. Use as many of them as possible in your next headline and watch your results improve.
We at theMarketingblog have teamed up with UK based promotional merchandise supplier; WAPP to create this 'Write Better Headlines' infographic.
WAPP is the company that sells a wide selection of printed gifts for businesses which include promotional pens, mugs, memory sticks, bags to name but a few.
There's more than just a cute story to this campaign from vacation rental brand HomeAway, breaking this week in the U.S., U.K., France and Germany. It's the story of a little girl who has to leave her dog behind when she goes on the family vacation, and misses him so much she can't enjoy it, despite the antics of a goofy brother.
Eventually the faithful doggie turns up, having made his own way there. In this ad, you can see the dog's side of the story -- arguably more entertaining, as it involves stolen sausages, chasing chickens and stowing away.
St Ives Group, the international marketing services business, today announced the acquisition of Chicago-based consultancy Solstice Mobile, a mobile-first digital product design and engineering firm.
The acquisition is a continuation of St Ives’ strategy to further enhance its digital expertise, and will provide the Group with deeper mobile customer engagement and loyalty capabilities.
The deal also supports St Ives’ target of increasing its international footprint and signals its intent to be seen as a credible contender to leading global digital agency groups and consultancies.
mcm creative group has strengthened its senior team with two new appointments. The Hammersmith-based agency has hired Karen Evans as Client Director, while Brendan McCaul joins as Creative Services Director.
The first wave of snarky posters are in, meaning we can declare the 2015 election campaign officially underway.
Mode Design Group is rebranding as Viceroy Creative, so the partners have decided to strip off
The Martin Agency has won loads of plaudits for its work for Geico car insurance – deservedly – and here’s the latest instalment in its ‘It’s What You Do’ campaign.
Just brilliant .. Click the chicken to see the ad....