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Globant acquires WAE to continue advancing in the creation of digital journeys

by Will Corry on May 25, 2016

Globant acquires WAE to reinforce its focus in digital journeys, digital transformation, strategy, user experience, design and insight. Globant expands its capabilities in the UK and the US by acquiring a company with operations in London and New York City

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Catch launch Thomas Cook Airlines’ new digital campaign #CatsOnAPlane

by Assistant Editor on May 23, 2016

Thomas Cook Airlines launched its latest digital campaign #CatsOnAPlane today, as part of a wider advertising initiative to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.

Created by creative and digital agency Catch, #CatsOnAPlane sees a team of furry testers try out Thomas Cook Airlines newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet.

The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort. [more…]

Last call to enrol for IPM Incentive and Motivation Diploma 2016

Last call to enrol for IPM Incentive and Motivation Diploma 2016

by Assistant Editor on May 17, 2016

The Institute of Promotional Marketing (IPM) is announcing the return of its Incentive and Motivation Diploma, starting on 23rd May 2016. This new intake follows the phenomenal success of its graduating class of 2015.

With investment in people becoming an increasingly crucial focus for all business, and in the marketing industry especially, many employers are recognising the need to grasp the 'Millennial Opportunity' to nurture and extend the training of teams to help attract, retain and motivate the very best talent available.

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Uber rival Karhoo gives full-service account to VCCP

Uber rival Karhoo gives full-service account to VCCP

by Will Corry on May 13, 2016

VCCP has landed a full-service brief from an Uber rival, following the agency's push into media last year.

Taxi app Karhoo works like a price-comparison website and, unlike Hailo and Gett, allows any taxi company (except Uber) to sign up to its platform.

Users can sort through the list of taxis available in their area, based on price, journey time or type of vehicle. Karhoo, unlike Uber, also allows users to pre-book cars.

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Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA

by Will Corry on May 3, 2016

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Now available : 10-Step Website Redesign Checklist … Download now!

Now available : 10-Step Website Redesign Checklist … Download now!

by Will Corry on April 29, 2016

10-Step Website Redesign Checklist

DOWNLOAD TODAY HERE >>>>>

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“How to shorten the time it takes to close that sale” [eBook Download]

“How to shorten the time it takes to close that sale” [eBook Download]

by Will Corry on April 29, 2016

reduce software sales cycle

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B2B Marketers : Interested in a robust inbound marketing machine that attracts your prospects? – Then get this handy ten step eBook

by Will Corry on April 25, 2016

Sometimes change is what’s needed most. Redeveloping your website can transform your marketing so it’s more strategic, better targeted, and just what your prospects are searching for.

Your website may be your most important marketing tool, but it’s not just a fancy brochure. To perform well, it has to integrate effectively with your blog, email marketing, social media, lead nurturing programs, etc. Like all tools, it requires periodic sharpening.

Download the 10 step eBook HERE >>>

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Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

by Assistant Editor on April 21, 2016

Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.

One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.

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[Watch] …. ‘Epic Dance Off’ competition – Hotpants-clad Dave, builder Colin and ‘wolf’ Gary

by Will Corry on April 13, 2016

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