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Movers and Groovers : Silverbean has recruited seven new team members

by Will Corry on July 26, 2014

Silverbean @silverbean has recruited seven new team members, with further appointments to follow soon, hot on the heels of two internal promotions to senior roles.

More Movers and Groovers from theMarketingblog.

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“We were looking for an agency that could find a way to demonstrate the uniqueness of Club Med’s offering” / Elise Masurel at Club Med

by Will Corry on July 25, 2014

Club Med appoints Initials as global below-the-line agency

Club Med, the French corporation of vacation resorts, has appointed Initials as its global below-the-line agency out of Paris. The agency won the account following a competitive five-way pitch.

Initials @worldofinitials will be responsible for creating and implementing a multi-channel strategy aimed at building and strengthening relationships with new and existing customers.

The agency will focus on communicating Club Med’s premium brand personality and driving its all-inclusive offer across new markets in Europe and Africa. Activity will include DM, digital advertising, experiential activity, social media and collateral, tailored to the summer and winter holiday seasons. [more…]

Events : Most Contagious / 10 December / London / Book Now and Save £150

by Will Corry on July 25, 2014

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Video : What happens when a woman wearing a strapless top jogs along the beach

by Will Corry on July 25, 2014

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Fifty Shades of Grey, Netbiscuits, PR Pointers, Mobile Ready, ad:tech London, LinkedIn’s new app, Tesco’s new boss

by Will Corry on July 25, 2014

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Video : This Australian ad got over 350 complaints. Is it all that bad?

by Will Corry on July 25, 2014

MyPlates ‘upset’ after ad watchdog receives more than 350 complaints against latest campaign

The volume and ferocity of complaints made against TV adverts for personalised number plate firm MyPlates “rocked our socks off”, its chief executive has said, as he admitted he will think twice over the content of future campaigns.

Daryl Head said he was “upset” that the commercials sparked such controversy, with the Australian Standards Bureau receiving more than 350 complaints for the three executions, although some are likely to be duplicates. Watch the video

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Movers and Groovers : LIDA have a new Managing Director – Jonathan Goodman

by Will Corry on July 24, 2014

Direct and Digital agency LIDA @lidalondon continues to expand its offering with the promotion of former Managing Partner, Jonathan Goodman, to Managing Director.

The move comes in a period of accelerated growth for the award-winning agency that recently launched its inaugural international office, LIDA Australia. Goodman has been instrumental in securing a number of new business wins for the agency including Virgin Holidays and Land Rover Retail. He was also responsible for a number of award-winning campaigns, including IKEA ‘Snap a Napper’.

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Video : Penelope Cruz and a new Agent Provocateur Ad

by Will Corry on July 23, 2014

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Movers and Groovers : Tremor Video has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe

by Will Corry on July 22, 2014

Video ad technology company Tremor Video @TremorVideo has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe.

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New technology platform and ad format from UK’s fourth fastest growing tech company / Affectv

by Will Corry on July 21, 2014

Affectv, the UK based technology company developing solutions to improve the Internet by making advertising relevant for people, has launched a new technology platform that will enable them to deliver unique, personalised adverts that enable brands to engage better with consumers.

Tested in beta by brands including Virgin Records, Enterprise Rent-A-Car and Western Union money transfer, @Affectv 's new Persona Discovery Platform demonstrated up to 97% increases in conversion rates on online banner advertising in test campaigns.

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