Rob Coke (Group Strategy Director) from Output Group writes ...
Sixteen glorious days after they opened, the Rio 2016 Olympic Games have closed. ‘Open’ and ‘closed’. That's also how the Economist recently described the new fault lines in international politics.
No longer about left and right, the outlook of politicians – and nations – is defined by whether they are welcoming and open-armed, or protective and closed-borders. Progressive or regressive. [more…]
Our new guide highlights the challenges companies face when thinking about marketing automation, from strategies to platform choice, and how to overcome them.
In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information.
The study found “generic” background music used by brands improved the power of the information and the key messages that were shared. [more…]
— Will Corry (@slievemore) August 8, 2016
Are you sending out emails blindly without knowing who opened them? Who clicked through? Where and when? Those engaged people are your bread and butter! E-goi will tell you all about how they behave and where they're doing it from, so you can connect with them with hyper-targeted, relevant contents!
Easy email newsletters - Create, send, share on social networks and track the results!
Brand marks next chapter for the growing creative technology agency
Manifesto, the London-based digital agency, has announced the launch of its new brand and website – a move which puts renewed emphasis on driving positive change through engaging content, innovative technology, and meaningful audience-centred digital experiences. [more…]