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Choosing your 2017 promotion prizes – our top tips …. PromoVeritas

by Will Corry on January 19, 2017

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Advertisers wasted over £600m on non-viewable ads last year … Meetrics

Advertisers wasted over £600m on non-viewable ads last year … Meetrics

by Will Corry on January 19, 2017

Viewability situation “not really improving”

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. This was the same figure as Q3, which itself was a marginal improvement on the 47% in Q2, but a noticeable drop from the 54% viewability level in Q1 2016.

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A step-by-step guide to setting up a mobile marketing campaign

A step-by-step guide to setting up a mobile marketing campaign

by Will Corry on January 8, 2017

The world is going mobile and growing numbers of businesses need a step-by-step guide to setting up a mobile marketing campaign to boost sales.

According to one survey, nearly 30% of sales are carried out on a mobile device which includes smartphones and tablets but not every business is geared up to deliver this need from customers.

So, while app marketing is becoming a crucial part of every business's strategy, a business will need to do more than simply push an app out into the marketplace.

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German technology leader for blog marketing blogfoster enters launch phase in London

German technology leader for blog marketing blogfoster enters launch phase in London

by Will Corry on December 14, 2016

Graphic : Blogfoster Management Team – Simon Staib, Jan Homann and Dominic Umbeer.

Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers.

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Advertising sector workers waste up to 20 days every year looking for internal support, new research reveals

Advertising sector workers waste up to 20 days every year looking for internal support, new research reveals

by Clare on December 6, 2016

According to new research undertaken by internal talent engine, ProFinda, employees are wasting valuable work hours looking for support in their roles, as they are unable to identify internal expertise from within their own organisations.

This wasted time supports recent findings by the Government, released in the latest Autumn Statement, which shows the UK is falling far behind its other G7 counterparts including the US (+26% on the UK), France (+27% on the UK) and Germany (+32% on the UK) in terms of GDP output per hour worked. [more…]

Heathrow releases first Christmas ad – teddy bears coming home for the holidays

Heathrow releases first Christmas ad – teddy bears coming home for the holidays

by Will Corry on November 17, 2016

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World Media Awards – for International Content-Driven Advertising

World Media Awards – for International Content-Driven Advertising

by Loudmouth PR on November 8, 2016

Latest ..... The World Media Group has today announced that the World Media Awards (WMAs) will be back for a second year in 2017 following the success of their inaugural year in 2016. The global WMAs are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.

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Is it better to outsource services than sticking to in-house operations?

by Will Corry on October 15, 2016

Starting a business can be extremely exciting but it can also be very risky.

The best way for your business to be successful is to reduce as much overhead cost as possible and free up your time so that you can focus on revenue generating projects.

There are several jobs that would be best if they were outsourced rather than handled within the business for a variety of reasons. [more…]

B2B Marketers: E-goi is a multichannel marketing automation platform, including email marketing services / New email marketing newsletter

by Will Corry on October 10, 2016

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Drive revenue, increase sales volume .. Load your own articles into theMarketingblog

by Will Corry on October 6, 2016

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