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Movers and Groovers : Jon Sharpe announced as CEO, VML Europe

by Will Corry on October 5, 2017

Sharpe will run VML London and focus on growth of VML’s European network

VML has hired Jon Sharpe as CEO, Europe. Sharpe will focus on the growth of VML London, as well as oversee the agency’s European operations and future expansion throughout the continent.

He will be based in VML’s London office where clients include brands such as Bridgestone, Colgate-Palmolive, the International Olympic Committee and PepsiCo. Sharpe will begin this position in January 2018.

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Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

by Clare on September 26, 2017

Latest: Carter Jonas, the national property consultancy, has launched a new online presence, supported by digital agency Delete. Carter Jonas’ new website reflects and enhances the business’ role in delivering a highly personalised customer experience for its clients.

Created with the objective of delivering a fresh, ‘best in class’ presence which showcases Carter Jonas’ expansive product offering,

Delete www.deleteagency.com worked with the firm to redesign and restructure the site for better conversion and engagement with Carter Jonas’ clients, by streamlining and enhancing the entire user experience.

Watch the short video summary

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A new brand fit for global growth: Start Design and Simply Business collaborate to deliver a new brand identity

A new brand fit for global growth: Start Design and Simply Business collaborate to deliver a new brand identity

by Contributing Editor on September 22, 2017

Having helped over 425,000 unique small businesses find the right insurance in the UK, Simply Business @simplybusiness is planning to launch in the US. After extensive research and exploration with customers, employees and potential customers, the company has totally refreshed its brand identity. A more defined positioning, delivered via a vibrant new identity, colour palette and messaging are all part of the revamp.

Start Design developed the new identity and positioning in partnership with the business. Re-designed around the ‘SB’ monolith, the new mark puts more emphasis on the small business customer and works in a glowing range of colours – reflective of Simply Business’s energy and the diversity of unique small businesses and self-employed people the company covers. [more…]

Research : Consumers sick of interruptive mobile ads

Research : Consumers sick of interruptive mobile ads

by Will Corry on September 8, 2017

Pop-ups and ads that sit in middle of page are most annoying formats

The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research.

People regard pop-up ads (cited by 28% of respondents) as the most annoying mobile formats, closely followed by ads that sit in the middle of the screen (26%), along with ads that delay the page loading (18%) – all of which interrupt content being consumed. In contrast, ads which compete for attention, such as those that move down the page alongside the content (13%) or sit at the top and bottom of the page (8%) are much less annoying.

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BBC reports on the rise of fake Facebook promotions … PromoVeritas

BBC reports on the rise of fake Facebook promotions … PromoVeritas

by Will Corry on September 8, 2017

If your promotional posts are planned properly your followers should be able to spot the real thing. For help and advice running all types of promotions contact PromoVeritas on +44 203 325 6000 or email info@promoveritas.com.

This week the BBC have raised the growing issue of fake Facebook promotions or ‘raffles’ that scam the public. The Victoria Derbyshire programme interviewed victims of scammers who set up raffle pages for prizes such as iPads, holidays and cash without a gambling license.

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B2B Marketers – still looking for leads? Track results from 4 quality articles in theMarketingblog

by Will Corry on August 27, 2017

Want to get new leads from prospects from September to December 2017? This is the answer - a winning one

That’s where the ‘theMarketingblog Special Four Month Package’ plays its part.

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Programmatic buying  .. The Trade Desk empowers advertisers with expanded Trading Academy curriculum

Programmatic buying .. The Trade Desk empowers advertisers with expanded Trading Academy curriculum

by Will Corry on August 23, 2017

New content on offer from industry leaders, including Goodway Group, Horizon Media, Index Exchange and Spotify

The Trade Desk, a global technology platform for buyers of advertising, today announced the expansion of the Trading Academy - its online learning programme that teaches the theories and strategies of programmatic advertising - to empower advertisers with the expertise to make informed decisions about their campaigns. [more…]

The Ultimate Pre-Launch Checklist for WordPress Sites

by Will Corry on August 22, 2017

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Mercury Processing Services International hire Start for a full rebrand

by Contributing Editor on August 8, 2017

Mercury Processing Services International, payment processing company located in Croatia and Slovenia, has announced it will say goodbye to its name and corporate identity following a complete rebrand. The rebrand will extend across all facets of the brand, including its logo, tone and name.

To lead the rebrand, the company has selected independent customer experience design consultancy, Start.

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