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Research : Consumers sick of interruptive mobile ads

Research : Consumers sick of interruptive mobile ads

by Will Corry on September 8, 2017

Pop-ups and ads that sit in middle of page are most annoying formats

The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research.

People regard pop-up ads (cited by 28% of respondents) as the most annoying mobile formats, closely followed by ads that sit in the middle of the screen (26%), along with ads that delay the page loading (18%) – all of which interrupt content being consumed. In contrast, ads which compete for attention, such as those that move down the page alongside the content (13%) or sit at the top and bottom of the page (8%) are much less annoying.

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BBC reports on the rise of fake Facebook promotions … PromoVeritas

BBC reports on the rise of fake Facebook promotions … PromoVeritas

by Will Corry on September 8, 2017

If your promotional posts are planned properly your followers should be able to spot the real thing. For help and advice running all types of promotions contact PromoVeritas on +44 203 325 6000 or email info@promoveritas.com.

This week the BBC have raised the growing issue of fake Facebook promotions or ‘raffles’ that scam the public. The Victoria Derbyshire programme interviewed victims of scammers who set up raffle pages for prizes such as iPads, holidays and cash without a gambling license.

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B2B Marketers – still looking for leads? Track results from 4 quality articles in theMarketingblog

by Will Corry on August 27, 2017

Want to get new leads from prospects from September to December 2017? This is the answer - a winning one

That’s where the ‘theMarketingblog Special Four Month Package’ plays its part.

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Programmatic buying  .. The Trade Desk empowers advertisers with expanded Trading Academy curriculum

Programmatic buying .. The Trade Desk empowers advertisers with expanded Trading Academy curriculum

by Will Corry on August 23, 2017

New content on offer from industry leaders, including Goodway Group, Horizon Media, Index Exchange and Spotify

The Trade Desk, a global technology platform for buyers of advertising, today announced the expansion of the Trading Academy - its online learning programme that teaches the theories and strategies of programmatic advertising - to empower advertisers with the expertise to make informed decisions about their campaigns. [more…]

The Ultimate Pre-Launch Checklist for WordPress Sites

by Will Corry on August 22, 2017

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Mercury Processing Services International hire Start for a full rebrand

by Contributing Editor on August 8, 2017

Mercury Processing Services International, payment processing company located in Croatia and Slovenia, has announced it will say goodbye to its name and corporate identity following a complete rebrand. The rebrand will extend across all facets of the brand, including its logo, tone and name.

To lead the rebrand, the company has selected independent customer experience design consultancy, Start.

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New research from equimedia reveals that over nine in ten of Mum’s favourite brands offer poor mobile experience

by Clare on August 2, 2017

According to research released today by digital media agency, equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds.

The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed brands achieved a ‘good’ rating when it came to mobile download speeds.

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Ford first to take advantage of Primesight & RadiumOne tie-up

Ford first to take advantage of Primesight & RadiumOne tie-up

by Will Corry on July 27, 2017

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

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How to make your coffee shop more approachable

How to make your coffee shop more approachable

by Will Corry on July 25, 2017

Coffee is big business. In addition to the hundreds of Starbucks, Costa Coffee, and Caffè Nero locations across the UK, there are thousands of independently-run cafes on high streets, little side roads, shopping centres, and just about any place where coffee is needed.

This is great for consumers, as they have access to this addictive and delicious beverage whenever they please, but what about for the small business owners getting off the ground? How are they coping with all the competition that surrounds them?

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