Rightster, the leading global multi-platform network for online video, has launched an innovative social influencer campaign across multiple territories in APAC, South America and Europe in partnership with Universal Pictures International. [more…]
The fox can’t guard the chicken run.
#viewability verification / GroupM is not down with Facebook and Google’s reticence around third-party verification tags.
Global beauty leader Coty has appointed ZenithOptimedia Group, part of Publicis Groupe, as agency of record to manage its global media communications business, particularly for Print and TV.
The win sees the Publicis Groupe media network retain the business in Germany and Austria, and extend its 10 year relationship with Coty by taking on a further 13 markets around the world. The global contract covers three regions – North America, Western Europe and Central and Eastern Europe – and includes Coty’s key markets, notably, US, UK and Germany. [more…]
KP Snacks have revealed a new design for their UK leading ridged crisp brand, McCoy’s – the first major rebrand in years. Set to hit the shelves this summer, the new look and feel aims to target the ‘modern man’, enhance shelf stand-out and increase sales of the iconic snack range
Coley Porter Bell was tasked to create a design that builds upon the brand’s strong heritage and vast popularity to generate a bold, dynamic and lively-looking pack design, with the McCoy's logo being recrafted into a cleaner, more cutting edge style. [more…]
As part of an ongoing relationship with independent creative agency ZAK, New Balance today launches ‘Make Chances. Take Chances’, the brand’s advertisement to promote its first collection of football boots. New Balance has introduced the two new boots, both designed for attacking players, but differentiated by style of play.
The Visaro boot is for players who ‘Make Chances’ and the Furon boot for players who ‘Take Chances’. [more…]