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How to deliver the best user experience to your visitors

How to deliver the best user experience to your visitors

by Will Corry on April 17, 2017

Thousands of new websites are being created and launched every day. The internet is quickly becoming a saturated market, where sites are competing for the audiences’ attention and time.

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13 steps to starting your very own creative agency

by Will Corry on April 14, 2017

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Tata Motors drives away with the Top Prize at the 2017 World Media Awards

Tata Motors drives away with the Top Prize at the 2017 World Media Awards

by Loudmouth PR on April 11, 2017

  Maxus Global’s Campaign for the Indian Automotive Manufacturer Wins this Year’s Grand Prix at the World Media Awards The winners of the 2017 [more…]

The top ten PR and marketing campaigns throughout March 2017

by Will Corry on April 6, 2017

Click the graphic to get the top ten

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AudienceScience partners with grapeshot for global textual targeting

AudienceScience partners with grapeshot for global textual targeting

by Loudmouth PR on April 5, 2017

AudienceScience, the programmatic technology that helps advertisers and agencies make the most of their digital ad spend, has partnered with Grapeshot, a global technology company providing tools to navigate advertising and marketing choice, to offer enhanced contextual targeting support at global scale.

As a result, advertisers and agencies using the AudienceScience platform can now target web pages and mobile applications in 30 languages based upon the contextual relevancy of a page or app to their brand. [more…]

Facebook ads made easy

Facebook ads made easy

by Will Corry on April 5, 2017

Facebook is a great marketing asset; with its extensive network and incredibly precise data, the ability to target audiences is a thing of marketing dreams.

Furthermore, as ads are integrated seamlessly into the news feed in a way that doesn’t disrupt the user experience, Facebook ads receive a wide reach with positive audience engagement.

Of course really utilizing this re-working social media campaigns or launching a brand new one, here is a platform which requires some skill and know-how, but it doesn’t have to be complicated or overwhelming. Whether you are

a back-to-the-basics outline making the process as simple as can ensure higher success with your social media marketing and take advantage of all that this integral platform has to offer.

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YOC announces 35% revenue growth for Q1 / 2017

YOC announces 35% revenue growth for Q1 / 2017

by Andy Brown on March 31, 2017

Dirk Kraus, management and founder of YOC AG: “In the ongoing financial year, we will introduce further innovative ad-tech products into the market for our partners which will unlock further potential for programmatic sale.”

YOC AG www.yoc.com Frankfurt, Prime Standard, ISIN DE0005932735) has outperformed its revenue forecasts in the first quarter 2017 and revenue from YOC group services is expected to reach EUR 3.10 million in the first quarter 2017 (Q1/2016: EUR 2.27 million). A  growth of 35% year-on-year.

These exceptional results are due to an increase in revenue from YOC’s automated sales via interacting trading systems in real-time (programmatic sales) across all markets. Automated sales already account for one third of YOC’s overall revenue (Q1/2016: 12 %). [more…]

The Mix launches the Boomer Pitch Competition at Sheffield Doc/Fest

by Clare on March 24, 2017

Human Behavioural research agency The Mix announces brand new pitch opportunity for filmmakers to create works that dispel the myths associated with British Baby Boomer Generation.

Today, human behavioural research agency, The Mix, announces its partnership with Sheffield Doc/Fest as it launches its Boomer Pitch competition; the first-ever partnership between a research agency and Doc/Fest.

Five filmmakers will have the chance to pitch at the Festival and two winners will walk away with a £5,000 commission to produce a short film that will help to dispel myths about, and look afresh at, what it means to be a Baby Boomer.
Having identified that Baby Boomers (people age 55 to 70 years old) are often labelled as out of touch, set in their ways and adverse to change - The Mix is seeking to invest in ideas that will harness the power of documentary film-making to challenge these stereotypes and present fresh insights through bold, distinctive, character-driven stories.

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New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

by Loudmouth PR on March 16, 2017

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.

It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016. [more…]

World Media Awards 2017 shortlist announced

World Media Awards 2017 shortlist announced

by Loudmouth PR on March 14, 2017

With the number of award entries up by 20% since its inaugural year last year, The World Media Awards (WMAs), hosted by the World Media Group*, are today announcing their 2017 shortlist.

Reflecting the truly international nature of the WMAs, entries poured in from all corners of the world including the USA, Germany, Pakistan and the Faroe Islands – and targeted audiences from around the globe including Asia, LatAm, North America, Europe, Africa, Australasia and the Middle East.  The Awards also attracted some of the world’s top brands, such as Michelin, Universal Pictures, Shell, EY (formerly Ernst & Young) and McDonalds.

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