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IPM announce results for Diploma and Incentives and Motivations Courses

by Assistant Editor on February 11, 2016

The IPM is delighted to announce that the results from its latest IPM Diploma, and Incentive and Motivation Diploma intakes achieved phenomenal results.

Both courses achieved a 100% pass rate; with 60% of candidates achieving a credit and 9% receiving a distinction in the IPM Diploma. Some 40% of candidates achieved a credit or distinction in their final mark for the Incentive and Motivation Diploma.

The IPM Diploma, which involves a series of assignments and a set brief that has to be completed within a six-month period, is seen as the best possible grounding for those responsible for running promotions within the UK and mainland Europe. [more…]

“Jeep from Iris looks like one of the Super Bowl winners” – via MAA

by Will Corry on February 8, 2016

The Super Bowl’s done and dusted but the ad wars will linger on, with claim and counter claim as to which did well and which didn’t. We’ll cover this intelligence (if such it be) as and when but here’s a pretty fair selection courtesy of the Guardian (feel free to ignore the trying-very-hard-to-be-funny commentary).

Here’s one from Jeep and agency Iris that didn’t surface before the Bowl, of the ‘heroic’ school of advertising that may be a bit over the top but comes as a welcome change from all those celeb-packed comic efforts. It topped Adweek’s top five.


If you have up to 5001 contacts you don’t need to pay a penny to use E-goi

by Will Corry on February 8, 2016

Email newsletter platform from E-goi … try it out today

Sending out newsletters? If you have up to 5001 contacts you don't need to pay a penny to use E-goi in Valentines Day


Find out why Caledonia Best is so committed to Scottish Rugby, the team, its customers and drinkers

by Will Corry on February 7, 2016


VCCP Media insight : “48 hour turn around sees TV ad airing in London, Meridian and Granada ITV region”

by Will Corry on February 6, 2016

VCCP Media Uses Real-time Google Data for New Sambucol Campaign

Last night, people watching the ad break between the ITV News and Emmerdale in the London, Meridian and Granada ITV region will have seen the Sambucol (an immunity booster used to combat the common cold and part of the Pharmacare product range) TV ad.
Why? -  because VCCP Media knew they needed a boost to their immune system more than any other regions in the UK right now.


Furniture Village appoints Summit to refresh its digital search strategy

by Simpson on February 4, 2016

Online retailing specialist Summit has continued its phenomenal growth in 2015, being appointed by Furniture Village, the UK’s largest independent retailer of its type, to refresh its digital search strategy.

Summit will be responsible for driving the furniture retailer’s SEO strategy, using its insight-led approach to help increase Furniture Village’s overall revenue.


M&C Saatchi launches East Midlands Trains brand refresh

M&C Saatchi launches East Midlands Trains brand refresh

by James on February 3, 2016

M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve.

The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. There will be three different TV ads running for several weeks; all based on heart-warming true stories and customer experiences of East Midlands Trains’ service.


Q. How many faces has Mr Beckham?

by Will Corry on February 1, 2016


B2B Marketers : Get your own bespoke newsletter for your business – only £95 per weekly issue / £135 per month until end of February

by Will Corry on January 31, 2016

Q Are you getting your message out there in the right way.

A. I can dramatically add to your results by creating a top quality bespoke newsletter for you


MediaCom enters global emotion measurement partnership with Realeyes

by Will Corry on January 12, 2016

The rise of measuring facial expressions/emotions to improve advertising is getting hotter. Following Apple's purchase of Emotient, here's the news that MediaCom is partnering globally with Realeyes to use emotion measurement tech to improve the quality and placement of its clients' video ads.

This is the first partnership of its kind for a media agency. MediaCom will look to apply this across its client roster including brands such as P&G, Coca Cola, GSK, Shell, SONY Mobile and VW.