Club Med, the French corporation of vacation resorts, has appointed Initials as its global below-the-line agency out of Paris. The agency won the account following a competitive five-way pitch.
Initials @worldofinitials will be responsible for creating and implementing a multi-channel strategy aimed at building and strengthening relationships with new and existing customers.
The agency will focus on communicating Club Med’s premium brand personality and driving its all-inclusive offer across new markets in Europe and Africa. Activity will include DM, digital advertising, experiential activity, social media and collateral, tailored to the summer and winter holiday seasons. [more…]
— Will Corry (@slievemore) July 25, 2014
The volume and ferocity of complaints made against TV adverts for personalised number plate firm MyPlates “rocked our socks off”, its chief executive has said, as he admitted he will think twice over the content of future campaigns.
Daryl Head said he was “upset” that the commercials sparked such controversy, with the Australian Standards Bureau receiving more than 350 complaints for the three executions, although some are likely to be duplicates. Watch the video
Direct and Digital agency LIDA @lidalondon continues to expand its offering with the promotion of former Managing Partner, Jonathan Goodman, to Managing Director.
The move comes in a period of accelerated growth for the award-winning agency that recently launched its inaugural international office, LIDA Australia. Goodman has been instrumental in securing a number of new business wins for the agency including Virgin Holidays and Land Rover Retail. He was also responsible for a number of award-winning campaigns, including IKEA ‘Snap a Napper’.
— Will Corry (@slievemore) July 23, 2014