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The Mix launches the Boomer Pitch Competition at Sheffield Doc/Fest

by Clare on March 24, 2017

Human Behavioural research agency The Mix announces brand new pitch opportunity for filmmakers to create works that dispel the myths associated with British Baby Boomer Generation.

Today, human behavioural research agency, The Mix, announces its partnership with Sheffield Doc/Fest as it launches its Boomer Pitch competition; the first-ever partnership between a research agency and Doc/Fest.

Five filmmakers will have the chance to pitch at the Festival and two winners will walk away with a £5,000 commission to produce a short film that will help to dispel myths about, and look afresh at, what it means to be a Baby Boomer.
Having identified that Baby Boomers (people age 55 to 70 years old) are often labelled as out of touch, set in their ways and adverse to change - The Mix is seeking to invest in ideas that will harness the power of documentary film-making to challenge these stereotypes and present fresh insights through bold, distinctive, character-driven stories.

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New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

by Loudmouth PR on March 16, 2017

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.

It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016. [more…]

World Media Awards 2017 shortlist announced

World Media Awards 2017 shortlist announced

by Loudmouth PR on March 14, 2017

With the number of award entries up by 20% since its inaugural year last year, The World Media Awards (WMAs), hosted by the World Media Group*, are today announcing their 2017 shortlist.

Reflecting the truly international nature of the WMAs, entries poured in from all corners of the world including the USA, Germany, Pakistan and the Faroe Islands – and targeted audiences from around the globe including Asia, LatAm, North America, Europe, Africa, Australasia and the Middle East.  The Awards also attracted some of the world’s top brands, such as Michelin, Universal Pictures, Shell, EY (formerly Ernst & Young) and McDonalds.

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Facebook and Meetrics partner for third-party verification of ad views

Facebook and Meetrics partner for third-party verification of ad views

by Will Corry on March 9, 2017

For the first ever time, Facebook is partnering with a European ad verification company on the viewability and view duration of display and video ads on Facebook services.

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Events : Real actionable expert comment … Search Elite

by Will Corry on March 6, 2017

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Amaze One leads the charge to ‘humanise’ CRM

Amaze One leads the charge to ‘humanise’ CRM

by Clare on February 21, 2017

A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]

Women for Women : Emma Winchurch-Beale named as new World Media Group President and announces deadline extension for World Media Awards

Women for Women : Emma Winchurch-Beale named as new World Media Group President and announces deadline extension for World Media Awards

by Loudmouth PR on February 16, 2017

Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position from Rupert Turnbull, Vice President EMEA, Time Inc.

One of her first moves in this role is to announce a deadline extension for the World Media Awards (hosted by the World Media Group) from today to next Thursday 23rd February. The World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising. [more…]

Next Plc to build digital ‘Image Factory’ to enhance customer experience

Next Plc to build digital ‘Image Factory’ to enhance customer experience

by Loudmouth PR on February 9, 2017

Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, [more…]

Five obstacles to genius content marketing

Five obstacles to genius content marketing

by Loudmouth PR on February 8, 2017

By Sanjay Nazerali, Global Chief Strategy Officer with Carat Global and Co-head Judge at the World Media Awards

As the entry deadline looms for a set of awards I’m involved in that celebrate the best in cross-border content marketing, I can’t help but ponder on one thing: when we know how powerful content marketing can be, why isn’t it at the forefront more?  When we know it cuts through clutter, adds value to people’s lives, builds trust and relevance, why don’t we do more of it?

Entry to the World Media Awards is open until 16th February. [more…]

Movers and Groovers : TwentyCi hires former Rapp MD Colin Bradshaw as Chief Customer Officer

Movers and Groovers : TwentyCi hires former Rapp MD Colin Bradshaw as Chief Customer Officer

by Loudmouth PR on February 8, 2017

Latest : TwentyCi, the fast-growing data science and insight business, specialising in customer engagement through life event contextual marketing, has appointed Colin Bradshaw to the new position of Chief Customer Officer (CCO).

His role has been created to add an additional level of support at a senior level as the company continues to expand.  Bradshaw will be responsible for managing growth and investment in the company’s client management and sales activities across all sectors, products and channels.

Currently working as CEO of IBG World, a disruptive business in the data, analytics and digital tech space, Bradshaw’s previous positions include c-suite roles as managing director of media agency, RAPP, and head of data strategy as well as numerous other senior marketing roles for Royal Mail. [more…]