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Conversion Conference : Tick Tock early bird offer ends this Friday 26 August

Conversion Conference : Tick Tock early bird offer ends this Friday 26 August

by Will Corry on August 24, 2016

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‘Brand of Gold’ The Olympic Brand / Rob Coke, Studio Output

‘Brand of Gold’ The Olympic Brand / Rob Coke, Studio Output

by James on August 23, 2016

Rob Coke (Group Strategy Director) from Output Group writes ...

Sixteen glorious days after they opened, the Rio 2016 Olympic Games have closed. ‘Open’ and ‘closed’. That's also how the Economist recently described the new fault lines in international politics.

No longer about left and right, the outlook of politicians – and nations – is defined by whether they are welcoming and open-armed, or protective and closed-borders. Progressive or regressive. [more…]

Marketing automation … the tactical guide to success  … download now

Marketing automation … the tactical guide to success … download now

by Will Corry on August 22, 2016

Our new guide highlights the challenges companies face when thinking about marketing automation, from strategies to platform choice, and how to overcome them.

Download Now >>>>>> [more…]

3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock

3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock

by Will Corry on August 22, 2016

By François Arbour, VP Product, Video and Music at Shutterstock [pictured bottom right]

In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information.

The study found “generic” background music used by brands improved the power of the information and the key messages that were shared. [more…]

Research : Ad blocking: latest IAB/YouGov stats

Research : Ad blocking: latest IAB/YouGov stats

by Will Corry on August 17, 2016

Contextual data and insights from the IAB’s latest quarterly report, in conjunction with YouGov.

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Introducing 110% fresh newsletters : E-goi’s email marketing newsletter

Introducing 110% fresh newsletters : E-goi’s email marketing newsletter

by Will Corry on August 10, 2016

Do you need a bespoke newsletter for your company?

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Who comes first, the employee or the customer? … by Phil Davitt, NewVoiceMedia

Who comes first, the employee or the customer? … by Phil Davitt, NewVoiceMedia

by Will Corry on August 8, 2016

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Are you sending out emails blindly without knowing who opened them? Who clicked through? Where and when? / E-goi

Are you sending out emails blindly without knowing who opened them? Who clicked through? Where and when? / E-goi

by Will Corry on July 30, 2016

Are you sending out emails blindly without knowing who opened them? Who clicked through? Where and when? Those engaged people are your bread and butter! E-goi will tell you all about how they behave and where they're doing it from, so you can connect with them with hyper-targeted, relevant contents!

Easy email newsletters - Create, send, share on social networks and track the results!

[more…]

Digital agency, Manifesto, launches new brand

Digital agency, Manifesto, launches new brand

by Will Corry on July 29, 2016

Brand marks next chapter for the growing creative technology agency

Manifesto, the London-based digital agency, has announced the launch of its new brand and website – a move which puts renewed emphasis on driving positive change through engaging content, innovative technology, and meaningful audience-centred digital experiences. [more…]