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Matt Williams: Women buyers do agree with Cannes Lions judges – some of the time

by Will Corry on June 27, 2017

Posted by: Matt Williams via MAA

The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.

Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.

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Amaze One’s Sarah Hooper appointed to BIMA council

Amaze One’s Sarah Hooper appointed to BIMA council

by Clare on May 30, 2017

Latest : Amaze One, the CRM agency born from a fusion of digital creative experts, today announces that Sarah Hooper, CRM Divisional Director, has been appointed as a member of the BIMA council.

BIMA council members set the agenda for the digital community across the UK, and Hooper has been selected specifically for her expertise and insight into CRM, as well as her passion for using CRM to forge meaningful relationships with customers and help futureproof the industry. [more…]

Instagram and Twitter in a frenzy – all because of a simple swimsuit promotion run by US based Sunny Co Clothing … PromoVeritas

Instagram and Twitter in a frenzy – all because of a simple swimsuit promotion run by US based Sunny Co Clothing … PromoVeritas

by Will Corry on May 16, 2017

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How can cookies rise to the challenge of your brand?  .. Blake Cahill, Global Head of Social and Digital Marketing at Philips

How can cookies rise to the challenge of your brand? .. Blake Cahill, Global Head of Social and Digital Marketing at Philips

by Will Corry on April 29, 2017

Blake Cahill, Global Head of Social and Digital Marketing at Philips writes ...

There’s a huge value in using cookies and, as we move to a more connected world with people living more of their lives online, brands are seeing cookies as increasingly essential to their business. Last year, more than 46 percent of the world’s population used the internet and, as we all know, every click, search and scroll eventually leaves a trace.

But how can brands use this information to their advantage while taking into account people’s privacy? How can they obtain cookie consent in a clear and understandable way? [more…]

How to write an award-winning entry

How to write an award-winning entry

by Loudmouth PR on April 27, 2017

By Belinda Barker, Director, World Media Group

I should first come clean – I have never actually been an awards judge; however, I have been lucky enough to help organise the judging process for the 2016 and 2017 World Media Awards.

It is rather a privileged position to be in – you are exposed to loads of brilliant work, you get to meet amazing judges and listen to them deliberate, but without any of the responsibility!

And it is a responsibility, as anyone who has entered an award will have put time, effort and love into their campaign, and that should be respected. [more…]

How to deliver the best user experience to your visitors

How to deliver the best user experience to your visitors

by Will Corry on April 17, 2017

Thousands of new websites are being created and launched every day. The internet is quickly becoming a saturated market, where sites are competing for the audiences’ attention and time.

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13 steps to starting your very own creative agency

by Will Corry on April 14, 2017

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Tata Motors drives away with the Top Prize at the 2017 World Media Awards

Tata Motors drives away with the Top Prize at the 2017 World Media Awards

by Loudmouth PR on April 11, 2017

  Maxus Global’s Campaign for the Indian Automotive Manufacturer Wins this Year’s Grand Prix at the World Media Awards The winners of the 2017 [more…]

The top ten PR and marketing campaigns throughout March 2017

by Will Corry on April 6, 2017

Click the graphic to get the top ten

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AudienceScience partners with grapeshot for global textual targeting

AudienceScience partners with grapeshot for global textual targeting

by Loudmouth PR on April 5, 2017

AudienceScience, the programmatic technology that helps advertisers and agencies make the most of their digital ad spend, has partnered with Grapeshot, a global technology company providing tools to navigate advertising and marketing choice, to offer enhanced contextual targeting support at global scale.

As a result, advertisers and agencies using the AudienceScience platform can now target web pages and mobile applications in 30 languages based upon the contextual relevancy of a page or app to their brand. [more…]