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Find out what effects the latest changes to the CAP Code will mean for your next promotion

by Will Corry on May 3, 2015

On the 30th April 2015 the Committee for Advertising Practice (CAP) announced changes to the Sales Promotion section of the CAP Code.

These changes will have a material impact on the way UK brands have to run their promotions, especially Instant Win style promotions.

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HeyHuman and Brave’s Helen Weisinger talks exclusively to theMarketingblog

by Will Corry on May 3, 2015

Our special Q & A feature concentrates this time round on HeyHuman and Brave's Managing Partner Helen Weisinger.

I found Helen's approach fascinating. Her comments made really good business sense. Helen's determination is captured in this exclusive Marketingblog interview - enjoy it.  Editor

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The best alternative election posters – in pictures

by Will Corry on May 1, 2015

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Bloomberg Business Europe launches

by Will Corry on April 29, 2015

Bloomberg today announced the launch of Bloomberg Business Europe, the company’s first regional expression of its flagship digital destination – Bloomberg Business.

The new European edition is the first tangible output of a commitment to increase the customisation of Bloomberg products for distinct international markets to reach today’s global, mobile business news consumer. [more…]

Spotlight on the Giant iTab / The first big 50 article special from theMarketingblog

by Will Corry on April 23, 2015

It's simple : Click on this graphic for the 50 news stories

New : The Giant iTab / A big 50 article special

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Mapp Media adds programmatic buying service

by Will Corry on April 21, 2015


Mapp Media announces that it has developed a new programmatic advertising buying service for its key platform partners to complement its existing, highly-targeted advertising solutions

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Understanding the benefits of using outdoor banners in your marketing

by Will Corry on April 20, 2015

Outdoor PVC banners or billboards have long been considered one of the most popular and cost effective forms of marketing. While there is an increasingly wide range of mediums you can use to share your brand’s message with your target audience, both online and offline, banners and billboards are well established and are still popular today.

Long gone are the days when a business would limit themselves to using only one or two different forms of marketing.

These days, the businesses that achieve true success will take a more holistic, integrated approach to their marketing, utilising different approaches to achieve different aims, but all working towards a shared goal.

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Video of the Day : Folks – it’s ‘skateboarding tortoise’ time at Virgin Money

by Will Corry on April 18, 2015

Virgin Money has popped up with the second instalment of its ‘There’s money – and there’s Virgin Money’ campaign through The&Partnership’s m/SIX.

New ‘Tortoise’ TV ad shows a tortoise performing an ambitious skateboarding sequence, following on from ‘Pigeon’ spot on April 6th. New campaign from m/SIX sets Virgin Money apart from other banks, underlining ‘There’s money and there’s Virgin Money’ brand strategy

Virgin Money will on Saturday 18th April air the second TV ad in its new campaign, following on from ‘Pigeon’, which showed a pigeon dancing to The Selecter’s ‘On My Radio’.

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B2B Marketers : How to get guaranteed exposure for those important articles in www.themarketingblog.co.uk

by Will Corry on April 17, 2015

B2B Marketers : Want more quality leads for your sales team? Check this new 'Engagement Marketing Plan' Look at these sites etc. and imagine your content being featured and spotlighted there - producing results every week.  Results your sales team can convert into orders.

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Know your customers. Convert new business. Never miss a hot lead

by Will Corry on April 16, 2015

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