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Why you should join the board level conversation at IRC 2015

by Will Corry on July 25, 2015

Why you should join the board level conversation at IRC 2015

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Important message for B2B Marketers who urgently need new business : Do you want a hassle free bespoke newsletter produced for you on a weekly basis?

by Will Corry on July 14, 2015

Latest : TheMarketingblog can now create your own result driven bespoke newsletter . Better still it's at a price that won't crucify your budget.

Get in touch and we will send you newsletter examples. If you are very keen we will set up a draft of your bespoke newsletter for you. Call today.01784 434 412

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Universal Pictures International partners with Rightster to launch global influencer campaign

by KSimpson on July 2, 2015

Rightster, the leading global multi-platform network for online video, has launched an innovative social influencer campaign across multiple territories in APAC, South America and Europe in partnership with Universal Pictures International. [more…]

JICWEBS update on online ad viewability initiative

by Will Corry on June 25, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – is updating its recommended guidelines for products that aim to measure the viewability of online ads.

TheIAB UK” guidelines, initially produced in January 2014 to help advertisers and their agencies assess which companies to use to measure online ad viewability, is being replaced by an updated version, reflecting how the viewability issue has changed over the last 18 months. [more…]

Clean ads conference : “The fox can’t guard the chicken run” – John Montgomery, GroupM Interaction

by Will Corry on June 23, 2015

The fox can’t guard the chicken run.

#viewability verification / GroupM is not down with Facebook and Google’s reticence around third-party verification tags.

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Coty appoints ZenithOptimedia Group as global media agency of record

Coty appoints ZenithOptimedia Group as global media agency of record

by KSimpson on June 23, 2015

Global beauty leader Coty has appointed ZenithOptimedia Group, part of Publicis Groupe, as agency of record to manage its global media communications business, particularly for Print and TV.

The win sees the Publicis Groupe media network retain the business in Germany and Austria, and extend its 10 year relationship with Coty by taking on a further 13 markets around the world. The global contract covers three regions – North America, Western Europe and Central and Eastern Europe – and includes Coty’s key markets, notably, US, UK and Germany. [more…]

Cannes Lions opens and announces first winners

by Will Corry on June 23, 2015


  • Promo & Activation, Direct, Press and Mobile Lions Announced
  • Volvo Collects two Grands Prix via Grey London and New York
  • Outstanding content programme draws record delegate numbers

22 June 2015 - Following Saturday’s conclusion of a second, successful Lions Health, the doors of the Palais des Festivals have opened for the 62nd Cannes Lions Festival of Creativity.

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KP Snacks have revealed a new design for McCoy’s / Coley Porter Bell

by Will Corry on June 20, 2015

KP Snacks have revealed a new design for their UK leading ridged crisp brand, McCoy’s – the first major rebrand in years. Set to hit the shelves this summer, the new look and feel aims to target the ‘modern man’, enhance shelf stand-out and increase sales of the iconic snack range

Coley Porter Bell was tasked to create a design that builds upon the brand’s strong heritage and vast popularity to generate a bold, dynamic and lively-looking pack design, with the McCoy's logo being recrafted into a cleaner, more cutting edge style. [more…]

ZAK and New Balance partner on launch of football boot range

ZAK and New Balance partner on launch of football boot range

by KSimpson on June 19, 2015

As part of an ongoing relationship with independent creative agency ZAK, New Balance today launches ‘Make Chances. Take Chances’, the brand’s advertisement to promote its first collection of football boots. New Balance has introduced the two new boots, both designed for attacking players, but differentiated by style of play.

The Visaro boot is for players who ‘Make Chances’ and the Furon boot for players who ‘Take Chances’. [more…]

Latest News : “2015 top ten most influential brands among UK LinkedIn members”

by Will Corry on June 18, 2015

LinkedIn, the world’s largest professional network, today unveils the Most Influential Brands among its 364 million members worldwide, as well as the most influential among LinkedIn’s 18 million UK members.

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