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bigdog brings back the Ready brek glow

bigdog brings back the Ready brek glow

by on October 15, 2018

bigdog, the integrated advertising and marketing agency, has launched a new campaign for iconic Weetabix Food Company breakfast brand Ready bek.

The Central Heating for Everyone campaign launched with a 20’’ TV commercial, running for three weeks, with creative focusing on revitalising the brand’s traditional ‘Ready brek glow’ positioning.

Historically a children’s breakfast cereal, bigdog’s work modernises the brand, shifting its appeal to the masses by promoting Ready brek’s nutritional value as a good source of energy for all ages. The aim is to increase the brand’s category reach, while also augmenting brand awareness online and offline.

To watch the Ready brek TV commercial, click here.

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World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

by on October 10, 2018

Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising - has opened today, with the announcement of a brand new category.  

The new “Content Leadership & Innovation Award” will be awarded to the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. [more…]

Red Bee appointed by HarperCollins

by on October 9, 2018

Brief to create digital book trailers for publishing house’s latest releases

Red Bee, the creative agency, today announces its appointment by HarperCollins to promote a wave of fiction and non-fiction releases, via a series of online trailers.

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Article 11  : “Is the government trying to take control of creative copyright?”

Article 11 : “Is the government trying to take control of creative copyright?”

by on October 5, 2018

Links from good quality sources to yours, or your client’s website has been one of the most important aspects of Google’s algorithm for offsite search optimisation for a long while now.

Most digital marketers rely on good quality back links for improving a website’s DA and ranking on Google.

[more…]

Marketers : Load your B2B success articles into theMarketingblog

Marketers : Load your B2B success articles into theMarketingblog

by on October 3, 2018

B2B Marketers .. Benefit from a great new content plan. Get your best B2B articles loaded into theMarketingblog.

Remember the plan also gives you unlimited coverage. A massive bonus.  

Check how good your B2B success story could look .. Call Will Corry 01784 434 412.

Load your own B2B articles into theMarketingblog http://bit.ly/2jQ5Rbn 

[more…]

AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

by on September 28, 2018

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well as on computers, tablets and mobiles.

This can also be merged with linear TV measurement based on BARB data. In combination, it is the most accurate cross-device & cross-media measurement on the market, making it possible to continuously analyse and optimise the media mix and creative execution of campaigns and minimise waste.

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Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

by on September 25, 2018

In the past, it was very difficult to start a marketing agency as there were very few options for marketing business personals.

The physical and traditional media opportunities were very few, so the survival of such marketing agencies was very difficult.

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New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by GlobalWebIndex reveals valuable untapped TV audience

by on September 19, 2018

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.

They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.

The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]

Red Bee announces the launch of Telemundo’s brand refresh

Red Bee announces the launch of Telemundo’s brand refresh

by on September 14, 2018

Red Bee, the creative and branding agency, today announces the launch of broadcaster Telemundo’s refreshed brand design.

As the leading Spanish-language broadcaster in the United States, Telemundo is recognised for redefining Hispanic media and content.

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What is the best app for Instagram followers?

What is the best app for Instagram followers?

by on September 6, 2018

Are you looking for the best Apps to get maximum followers on Instagram? Are you tired of loots and fraudulent apps? Don't worry we are here to provide basic information regarding those Instagram apps that are totally free and help you to Buy Instagram Followers UK within a few seconds.

All you need to do is to simply install any of the following 10 apps and wait for the blast of followers. Can't wait to share precious information so let's move on…

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