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Blogging : Some easy ways to use affiliate links on your blog

by on April 19, 2018

As a blogger one of the easiest ways you can monetize your blog is by using affiliate links.

An affiliate link allows you to share a link to an item in your blog post, and with each click or purchase you make a small percentage.

Although these won’t necessarily allow you to be able to live off of them, they can be a great way to make a little extra income. But it can be hard as a blogger to know where to start. So today I’m going to share with you some easy ways to use affiliate links on your blog! [more…]

Myths about social media marketing everyone must know

Myths about social media marketing everyone must know

by on April 16, 2018

Social media marketing is the newest marketing solution that has proved effective to brands in diverse specialties.

It is projected online marketing will surpass traditional channels by 2020 and part of the marketing activity will be through social platforms like Facebook and Twitter.

With social media marketing gaining traction at a fast pace, there have been myths surrounding the whole industry that have prevented upcoming businesses from reaping the benefits of social media marketing. [more…]

Pointers on how to use Instagram for business

Pointers on how to use Instagram for business

by on April 11, 2018

Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day.

And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question:  How can we use Instagram for business? [more…]

Shell lights the way with top prize at the 2018 World Media Awards

Shell lights the way with top prize at the 2018 World Media Awards

by on March 23, 2018

Shell and MediaCom win Grand Prix with Shell Brand GravityLight & Bedtime Stories Campaign

The winners across the eight categories of the 2018 World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London.

Hosted by the World Media Group*, the World Media Awards, now in their third year, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns. [more…]

bigdog creates TV spot for new Vax product launch

by on March 21, 2018

Integrated advertising and marketing agency bigdog, today launches a new campaign for iconic household brand Vax’s latest product - Vax Platinum Carpet Washer.

This is the first piece of work for Vax produced by bigdog to go live, following the agency’s appointment as the brand’s lead creative agency in November last year.

The ‘What lies beneath’ themed campaign launches with a 90” TV commercial, with Mediacom Leeds handling media buying, and wider campaign elements including a Vax website refresh, DM and press. [more…]

Facebook & Instagram video viewability to be verified by Meetrics

Facebook & Instagram video viewability to be verified by Meetrics

by on March 21, 2018

Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

[more…]

smp expands offering with new dedicated Amazon and extended social media teams

smp expands offering with new dedicated Amazon and extended social media teams

by on March 19, 2018

Latest : Shopper marketing agency, smp, today announces a newly formed, dedicated Amazon e-commerce team and freshly extended social media team as part of an overall expansion in services offered by the agency.  https://smp.uk.com/

The changes are a proactive response to market developments and form a key part of smp’s drive to help clients realise the potential of Amazon and social media. smp has an existing relationship with Amazon and developed the offering specifically to fully complement the e-retailer, providing added value for clients as a result. [more…]

Betway begins search for new creative agency after seven year partnership

Betway begins search for new creative agency after seven year partnership

by on March 10, 2018

Betway, the global betting site, has initiated the search for a new creative agency, following the conclusion of its seven-year partnership with Above+Beyond.

The new agency will start in summer 2018 on a long-term, multi-million-pound contract. It will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. [more…]

[Watch] You no longer say ‘Cheers’ you say ‘Dilly Dilly’ …. @budlight / brand new ATL campaign

[Watch] You no longer say ‘Cheers’ you say ‘Dilly Dilly’ …. @budlight / brand new ATL campaign

by on March 3, 2018

Bud Light Brings ‘Dilly Dilly!’ Phenomenon to the UK

Hear ye, hear ye! Bud Light, one of the latest additions to AB InBev’s premium beer portfolio, announces the launch of a new, fully integrated marketing campaign that celebrates the brand’s light-hearted personality – all inspired by the latest phrase taking the US by storm.

 Originating in the US, the ‘Dilly Dilly’ campaign quickly became a pop culture phenomenon with everyone from sports fans to celebrities adopting the phrase as a new form of “cheers”, sparking a snowball effect.

[more…]

World Media Awards 2018 shortlist revealed

World Media Awards 2018 shortlist revealed

by on February 23, 2018

The World Media Group has unveiled the shortlist for the 2018 World Media Awards, revealing the world’s best content-driven, cross-border advertising campaigns.

The Awards @WM_Awards  attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and the USA amongst many others – targeting global audiences in APAC, EMEA, LATAM and the Americas.

For full details of shortlisted entries go to http://www.wm-awards.com [more…]