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Job cuts : WPP is to axe 3,500 jobs

Job cuts : WPP is to axe 3,500 jobs

by on December 12, 2018

Job cuts ... WPP shares surged after it unveiled steep job cuts, adding nearly £7million to the fortune of ousted founder Sir Martin Sorrell.

The marketing conglomerate is to axe 3,500 jobs and shut or merge almost 200 offices in a battle to cut costs.

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4 common video formats that marketers need to know

4 common video formats that marketers need to know

by on December 3, 2018

As a marketer you don’t need to be familiar with all the many video formats out there – but you should be aware of the more popular options.

That is because you will probably need to distribute videos in various ways, and knowing more about the more common video formats and when they should be used could make it easier.

Although the video formats that are frequently used do change from time to time, as of right now the 4 common video formats marketers need to know are:

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Franchise Marketing 101: How to stand out from online and local competition

Franchise Marketing 101: How to stand out from online and local competition

by on November 30, 2018

One significant advantage that franchises have over other businesses is that the brand is already established.

However, this is partly a disadvantage as well since you already have a lot of competition regarding the products and services you provide. Don’t fret, though, because you can still stand out from online and local competitors with a little extra effort.

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Domino’s  … ‘The official food of WTF!’

Domino’s … ‘The official food of WTF!’

by on November 26, 2018

Domino's gets straight to the point of what everyone is probably thinking in a new social campaign promoting its cheeseburger pizza in the U.K.--the tagline is 'The official food of WTF!'

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Funny horses snowball fight – Clydesdale Budweiser ad … a great oldie but goldie

by on November 26, 2018

An oldie but goldie. This one is from a few years back - but it is Christmas.

The Clydesdale Budweiser commercials were always a great favourite. Something special about seeing beautiful horses >>>> running in the snow. The perfect music, ahh, the perfect commercial.

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Megapu.sh – The first advertising Push notifications network

Megapu.sh – The first advertising Push notifications network

by on November 23, 2018

Regardless of what business you’re running, you need to make sure that you are reaching the largest audience possible.

These days that means that you need to use personal tech devices to the maximum potential.

Consumers spend an obscene amount of time staring at their devices with some target demographics looking at their phones for as much as 54 hours every month. But are they looking at your products and your business?

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Some of the most important questions you shouldn’t forget to ask a banner printing service

Some of the most important questions you shouldn’t forget to ask a banner printing service

by on November 5, 2018

Banners and other kinds of printed promotional materials such as display and exhibition stands have been used since time immemorial, and their usefulness hasn’t waned.

In fact, they are more popular than ever, often trumping even the most complex advertising or marketing strategy and tools.

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Are Facebook ads still worth the investment?

Are Facebook ads still worth the investment?

by on October 26, 2018

There has been an increasing about of frustration mounting about the reach of Facebook sponsored ads. But how does it compare to the other Social Media marketing platforms?

We’ll give you the low down on Facebook ads to let you know where your money is best invested in an impartial guide.

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bigdog brings back the Ready brek glow

bigdog brings back the Ready brek glow

by on October 15, 2018

bigdog, the integrated advertising and marketing agency, has launched a new campaign for iconic Weetabix Food Company breakfast brand Ready bek.

The Central Heating for Everyone campaign launched with a 20’’ TV commercial, running for three weeks, with creative focusing on revitalising the brand’s traditional ‘Ready brek glow’ positioning.

Historically a children’s breakfast cereal, bigdog’s work modernises the brand, shifting its appeal to the masses by promoting Ready brek’s nutritional value as a good source of energy for all ages. The aim is to increase the brand’s category reach, while also augmenting brand awareness online and offline.

To watch the Ready brek TV commercial, click here.

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World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

by on October 10, 2018

Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising - has opened today, with the announcement of a brand new category.  

The new “Content Leadership & Innovation Award” will be awarded to the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. [more…]