Depending on who you talk to, native advertising has many
definitions. In the context of social media, we define
native advertising as: Ads that are seamlessly integrated
into a user's feed and are nearly indistinguishable from organic content.
Carat Manchester @CaratManchester has been appointed to Pizza Hut's media planning and buying business. The £11m media account now moves from incumbent Starcom Mediavest, however Starcom will continue to hold responsibility for the group's takeaway business. Carat Manchester will work on all promotions regarding the dine-in menu and regional campaigns.
MEC @MECideas has been appointed to BGL Group's £110m media planning and buying account. The business was won following a head-to-head pitch against incumbent ZenithOptimedia.
Danubius Hotels Group, with over 45 health spa, wellness and city hotels across Europe, has appointed specialist performance marketing company AffiliRed (www.affilired.com) to manage a highly targeted advertising campaign through its affiliate partners.
The Danubius Hotels Group (www.danubiushotels.com) is one of Europe’s most significant hotel enterprises with resorts in the UK and popular destinations across Eastern Europe. It will be using AffiliRed to manage an affiliate programme that will deliver a highly targeted advertising campaign created to increase the Group’s online presence and augment sales across Europe.
Leading airline Emirates have cemented their role in the world of sport by recruiting two of the greatest players to ever grace the football field, Cristiano Ronaldo and Pelé, as the brand’s Global Ambassadors.
This is one of the first commercials for the World Cup - my betting says it will be a winner, hard to beat.Editor.
— Will Corry (@slievemore) April 10, 2014
Dove has long shown an impressive ability to have it both ways: encouraging women to respect their natural beauty while also selling them a litany of beauty-enhancement products. Now, the Unilever brand is going even further, essentially saying every aspect of its industry is a scam.
In this new spot—the newest of several marketing stunts inspired by the success of the brand's "Real Beauty Sketches"—we see women being offered an unbranded "beauty patch" that will help them generally look and feel better. Via Adweek
7 April, 2014 - London: Microsoft Advertising today announces a year-long strategic advertising partnership with Entertainment One UK (eOne UK), one of the premiere names in independent film distribution.
The partnership will see eOne UK promoting new film launches with creative campaigns across MSN, Xbox, Skype and Windows 8 over the next 12 months – a partnership that began with Need For Speed and continues with large-scale activity around Xbox, an MSN and Windows 8 homepage takeover activity with the film Divergent, which launched in UK and Irish cinemas last weekend.