Advertising
Have you got the most amazing product or service? Is your problem that you feel you are like a well kept secret, that not enough people know you exist? Are you ready to be more famous?
TheMarketingblog sends out regular emails to its 25,000+ readers, the website getting hundreds of thousands of page views every month coming from the great organic SEO it has earned from 10+ years of fresh content being added every day. [more…]
The Marketing Agencies Association (MAA) has today announced that Ian Millner, CEO of creative agency Iris, will continue his role as Chairman of the trade body for the next year.
Millner was appointed to the post in February 2011 for a two-year term and his continuation has been prompted by the board and member agencies.
Streetcar entrepreneur Brett Akker and WorkClub and Agency Republic founder Jon Claydon have joined London-based start-up YunoJuno - the social platform for freelance recruitment, as Chairman and Advisor.
St Ives Group have announced the acquisition of leading search and digital agency Branded3 from co-founders Vin Chinnaraja and Patrick Altoft.
The acquisition of Branded3 is a continuation of St Ives’ strategy to create a complementary range of digital and marketing services that will enable the Group to add further value to existing and new clients and significantly strengthen its marketing services portfolio.
Branded3 has around 50 staff, with offices in central London and Leeds, and a strong B2C and B2B client base across a range of vertical sectors that covers entertainment, finance and travel and includes clients such as Vue Cinemas and City Index.
A series of PSA posters for the Singapore Cancer Society depict women in a Marilyn Monroe-like pose that some have dubbed sexist and voyeuristic while others mistook the poster for a fashion ad. Not great for a just cause that's trying to encourage women get tested regularly for cervical cancer.
In a poll conducted by Strait Times, 25% of respondents found the ad offensive yet 64% found the ad perfectly acceptable. The rest of the story.
Thanks to a new feature from Brayola, the startup looking to pair your boobs with the right bra, you can not only check out an endless stream of breasts but perhaps you can even find a bra that fits correctly.- According to the company, 80 percent of women are wearing the wrong size bra.
- Shocking, no? But the new Fit or Not feature from Brayola aims to change all that, and not in the most traditional way you might imagine.
Wrigley-owned 5 Gum is re-launching its brand in the UK with an integrated campaign. Billington Cartmell is the agency behind the work, which spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. [more…]
M&C Saatchi has appointed Antonia Harrison to the role of International Development Director.
Harrison will be reporting to Moray MacLennan, CEO at M&C Saatchi Worldwide. She joins the agency from Bernie Eccelstone's Formula One Management, where she was Marketing and Sponsorship Director, tasked with developing new strategic partnerships for the sport.
Prior to working at Formula One Management, Harrison was Deputy Managing Director at Atelier Leo Burnett, and has also worked at leading agencies such as Euro RSCG, JWT London, and Publicis. In 2003 she founded Publicis Focus – a communications agency specialising in marketing to women – together with Miriam Jordan Keane. [more…]
39-year-old Kate Moss goes completely naked for St. Tropez ad / PZ Cussons
39-year-old Kate Moss goes completely naked for St. Tropez ad / PZ Cussons more »
Andrew Rice delivers 6,000 words on BuzzFeed in the latest NY Mag, which means he has the space to tell a number of different stories. By Felix Salmon
The one I’m interested in is the way that BuzzFeed CEO Jonah Peretti wants native advertising to disrupt banner advertising. I apologize for the long blockquote, but it’s a lot shorter than the article:
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