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by Will Corry on September 20, 2014

ad:tech London : The conference @adtech_london the definitive forum for the world’s leading brands, agencies and media owners Click here to sign up for a free exhibition pass or visit the website for further details

ad-techlondon.co.uk

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Click the graphic and get the latest (regularly updated) UK marketing articles, stories and case studies

by Will Corry on September 19, 2014

Enjoy - UK marketing articles, stories and case studies - constantly updated

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PETA has been slammed for objectifying women / NSFW

by Will Corry on September 19, 2014

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JustEat “mini fist pump” ad by The Red Brick Road

by Will Corry on September 18, 2014

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Movers and Groovers : Adjust Your Set boosts executive team with the appointment of Clare Nicholls as COO

by Will Corry on September 18, 2014

New Chief Operational Officer offers wealth of financial and advisory expertise -

London 18th September UK: 2014 – Adjust Your Set, @AdjustYourSet one of the UK’s leading digital content agencies, has appointed Clare Nicholls to the role of Chief Operating Officer (COO). Nicholls brings financial excellence and in-depth expertise in broadcasting, digital and media.

Nicholls held leadership positions at a number of prestigious financial communication institutions before launching her own television production company, Splash Media, with former BBC Executives Jane Lush and Fenia Vardanis, in 2006.  [more…]

Important news for startups : Unilever offers £30,000 to winner of sustainability hackathon at ad:tech London on 21-22nd October

by Will Corry on September 18, 2014

Startups with a penchant for sustainability are invited to participate in a specially arranged hackathon at ad:tech London for a chance to impress and partner with Unilever. As the headline sponsor of ad:tech London Future Media & Technology Summit, Unilever is set to engage with startups across the conference in a variety of initiatives including the hack.

Established startups are invited to join and tap into Unilever’s knowledge will run as part of the ad:tech London on 21-22nd October, expertise and data sources that will be made available exclusively to participants.

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50% off tickets FLASH SALE – ad:tech London – Thursday September 18th only

by Will Corry on September 18, 2014

‘BREAKING NEWS'

Get your 50% discount here use promo code: sale50

ad:tech London / September 18th only : ‘BREAKING NEWS 24hrs 50% off tickets FLASH SALE,

use promo code: sale50. One day only, normally £995!’

Join the event for modern marketing & media 21-22 October 2014

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Acxiom agrees to strategic partnership with The Data Agency

by Assistant Editor on September 17, 2014

Acxiom, http://www.acxiom.co.uk/an enterprise data, analytics and software as a service company, today announces a strategic partnership with data specialists The Data Agency (a REaD Group company), to be the sole reseller of a suite of Acxiom data products for rental to the UK market.

Effective immediately, The Data Agency (TDA) will take over the rental provision of Acxiom’s Lifestyle data products to include: Behaviour Bank, InfoBase Lifestyle Census as well as Personicx segmentation data and Charity Prospect Pool to provide direct mail, telemarketing and email rental files.

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“Sampling in a digital world” by Natalie Betts, Response One – a St Ives Group company

by Assistant Editor on September 16, 2014

By Natalie Betts, experience marketing manager at Response One - a St Ives Group company

Sampling activity has gone a lot further than promo girls handing out mini deodorants at train stations or cubed cheese handed out with a trial voucher at your local superstore. This traditional activity still has its place, of course. But in a multimedia world of waning consumer attention, brands need a more impactful and immediate way of getting into the hands of their target market. [more…]

Naughty TV adverts and the rise of the second screen drive up revenues at the flash sales site

by Will Corry on September 16, 2014

Via The Telegraph.

SecretSales.com, the UK’s largest flash sales business, has reported revenues of £18.2m for 2013, up 68pc on the previous year. Sales have been driven by mobile shopping, with 50pc of orders taking place on smartphones or tablets. Watch the video.

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