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MC&C celebrates success at the IPA effectiveness awards

by KSimpson on October 31, 2014

MC&C has taken home Silver at the IPA Effectiveness Awards for its work with The Salvation Army.

The campaign was launched in 2007 following a brief [more…]

WDMP develops loyalty programme for Lansinoh / ‘Happy Tummy Club’

WDMP develops loyalty programme for Lansinoh / ‘Happy Tummy Club’

by Loudmouth PR on October 30, 2014

As part of its ongoing focus on supporting breastfeeding Mums, Lansinoh, a leading manufacturer of breastfeeding products, has appointed direct response and relationship marketing agency, WDMP, to develop its customer engagement strategy in the UK and US markets.

Lansinoh’s ‘Happy Tummy Club’ launches in the UK next week and aims to connect with expectant Mums by providing them with essential information and support at each stage of their pregnancy journey and beyond in to baby’s first years.The Happy Tummy Club advice is provided by Lansinoh’s very own Health Expert, Kate Hilton. [more…]

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times

by Will Corry on October 23, 2014

Retargeted ads put more than half of people off buying

If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company,InSkin Media, and RAPP Media, the media planning and buying agency.

[more…]

Tulip Ltd appoints agencies ahead of Danepak relaunch : isobel and 1HQ

by Will Corry on October 22, 2014

Tulip Ltd has announced the appointment of London-based advertising agency isobel @isobelcreative and Windsor-based strategic design agency 1HQ @1HQbrandagency to support the relaunch of its iconic Danepak brand, planned for early 2015.

The Danepak brand, a firm favourite with the retail and food service sectors for over 40 years, has a long history of innovative marketing campaigns, the most recent of which, ‘Mornings made better', aired on national TV during 2011-13 and featured the fictional village of Morning.

[more…]

Great new ‘fresh’ information and advice for the B2B Marketer- 4 blogs within a blog

by Will Corry on October 19, 2014

New from theMarketingblog .. We’ve put it all together for  you -- the best information and advice about ...

UK Exhibitions-Conferences-Venues-Destinations-and-Services
How-to-harness-the-power-of-user-generated-content-blog
Best-business-blunders-and-great-laughter-spots
Engagement-marketing- best of theMarketingblog

with the most expert voices and some great resources!

[more…]

Incentive traffic is a completely separate channel – ad:tech London Tuesday / Wednesday 21:22 October 2014

by Will Corry on October 18, 2014

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Movers and Groovers : ad2one has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director

by Will Corry on October 15, 2014


London, October 14 2014 – ad2one has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director, on the back of the launch of its Premium Marketplace
.

[more…]

Yahoo, AOL and DoubleClick join Microsoft in being issued brand safety seals to reduce online ad misplacement

by Will Corry on October 14, 2014

Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK.

Recipients* of the seal have had their advertising misplacement policies and processes verified by an independent third party confirming that they meet standards to reduce the risk of online ads being served next to inappropriate or illegal content. A further 18 have committed to undergo independent verification within six months.

[more…]

Conversion Conference London : Download this great pre conference guide to convince your boss that you simply cannot miss this event / Plus extra 15% discount offer -

by Will Corry on October 12, 2014

Important Event News : Register for Conversion Conference London

Make sure you use MARKETINGBLOG14 for an extra 15% discount

Pre-Conference Guide

Download (PDF 2.8MB)


Download the Pre-Conference Guides for
co-located Conferences (Combo Pass available):

eMetrics Summit Pre-Conference Guide
Download (PDF 3.1MB)

[more…]

Conversion Conference London – speakers : Michael Lykke Aagaard, Simo Ahava, Tim Ash, Scott Brinker, Sean Ellis, Oli Gardner, Rob Jackson

by Will Corry on October 12, 2014

[more…]