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Video : Penelope Cruz and a new Agent Provocateur Ad

by Will Corry on July 23, 2014

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Movers and Groovers : Tremor Video has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe

by Will Corry on July 22, 2014

Video ad technology company Tremor Video @TremorVideo has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe.

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New technology platform and ad format from UK’s fourth fastest growing tech company / Affectv

by Will Corry on July 21, 2014

Affectv, the UK based technology company developing solutions to improve the Internet by making advertising relevant for people, has launched a new technology platform that will enable them to deliver unique, personalised adverts that enable brands to engage better with consumers.

Tested in beta by brands including Virgin Records, Enterprise Rent-A-Car and Western Union money transfer, @Affectv 's new Persona Discovery Platform demonstrated up to 97% increases in conversion rates on online banner advertising in test campaigns.

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“Programmatic ad buying allows advertisers to take advantage of expanding regions that will grow their businesses” / Mike Peralta, AudienceScience CEO

by Loudmouth PR on July 21, 2014

AudienceScience opens Brazil office, expanding global footprint

Enterprise Advertising Management System Is First Of Its Kind In Rapidly Growing Brazilian Market

With all eyes on Brazil following the completion of the World Cup, AudienceScience today announced that it has expanded to Sao Paulo, making it the first enterprise advertising management system to enter the Brazilian market.

The office also gives AudienceScience greater reach across the globe, providing advertisers access to audiences and ad impressions in the world’s largest digital populations. Brands like Pernod Ricard are already leveraging AudienceScience’s technology to access this rapidly growing market. [more…]

Crowdsourcing to procure campaign creative / Y&R / ImageBrief

by Will Corry on July 19, 2014

Land Rover’s current 31 Days, 31 Parks campaign calls for dozens of images showcasing National Parks.  Instead of incurring the cost of flying photographers around the country, Y&R chose to utilize ImageBrief’s global network of commercial photographers to quickly source local photographers.

Once Y&R selected and hired five qualified professionals, the photographers coordinated photo shoots of their closest National Park.  All this was achieved in just a few weeks’ time – saving both significant time and money.#GoSomewhereRare [more…]

Movers and Groovers : Bauer Media announces new digital commercial director

by Will Corry on July 18, 2014

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Positec, the holding company for Power Tools products Worx, appoints adconnection to £2m media account

by Will Corry on July 18, 2014

Positec, the holding company for Worx power tools, has appointed adconnection to its £2m media planning and buying account.

Positec is an ambitious longstanding company focussed on building strong brands globally to the highest manufacturing levels.  Worx produces a range of innovative and award winning, high quality power tools for home and garden including the Jaw-Saw (Safe chainsaw), Tri-Vac (Garden Leaf blower and vacuum) and the Landroid (robotic garden mower).  They also have huge green credentials with zero emission products.

@adconnectionUK are planning a big autumn push across TV and digital, with digital running throughout the year to support sales in the top stores and also online through Amazon.

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Fresh marketing news about Silverpop, Dove, Fyber, Ensighten, NSPCC, Amaze, Olanola, Bridge PR, Gartner, AYS Logistics, Ocean Spray and Toucan, Weber Shandwick, Purple WiFi / July 2014

by Will Corry on July 18, 2014

NSPCC hands PR account to Amaze 

From www.thedrum.com -

The NSPCC has extended its relationship with digital marketing agency Amaze and appointed it as one of four agencies to its PR roster...

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Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review

by Will Corry on July 16, 2014

mccain

Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review by the frozen chip giant. The Scarborough-based company is reported to be inviting agencies to pitch through the London office of Roth Observatory International.

In a statement this morning to Campaign, McCain said it was holding a review “in light of the changing nature of its needs from an agency partner.” Via Prolific North

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Video Laughter Spot : Really fresh, funny TV commercials – enjoy

by Will Corry on July 14, 2014

With original thumbnails in this video you will see the latest in fun TV commercials [more…]