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How to scale your user base quickly

How to scale your user base quickly

by on November 11, 2019

Scaling a user base requires great creative, systematic testing, and enough ad budget to run those tests. There is no way around it.

We’ve seen too many good products and apps fail because founders, CMOs, or UA managers didn’t want to invest in creative and creative testing. They wanted to scale their user base based on “the strength of the brand,” or on word of mouth, or on tactics like influencer marketing.

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How to keep your marketing agency running smoothly

How to keep your marketing agency running smoothly

by on November 1, 2019

Marketing agencies are often high-pressured environments.

Usually split into accounts, sales, design, and editorial, they are frequently working at maximum capacity with numerous deadlines on the horizon.

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3 online marketing tips for any business

3 online marketing tips for any business

by on June 26, 2019

In recent years, the world of marketing has altered dramatically in terms of the way in which businesses choose to market themselves to their audience.

Due to the rise in technology, traditional forms of marketing are well and truly a thing of the past with the popularity of online marketing.

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CI Group wins Silver Award with an industry Top 10 position in Best Places to Work

CI Group wins Silver Award with an industry Top 10 position in Best Places to Work

by on June 26, 2019

The CI Group has gained first class recognition as one of the Best Places to Work.

The Group is a fast-growing family of specialist marketing communications agencies whose capabilities have expanded to include data analytics, digital marketing, advertising, promotions and content as well as corporate events.

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72% of UK SVoD subscribers deem advertising on SVoD unacceptable

72% of UK SVoD subscribers deem advertising on SVoD unacceptable

by on May 28, 2019

New research from Differentology unveils consumer appetite for VoD subscription services

New research out today reveals that almost three quarters (72%) of UK SVoD subscribers that expressed a preference do not consider any form of sponsorship or advertising on Subscription Video-on-Demand (SVoD) acceptable.

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Breaking : WPN Chameleon becomes WPNC in a rebrand

Breaking : WPN Chameleon becomes WPNC in a rebrand

by on May 10, 2019

WPN Chameleon is today announcing a rebrand of the agency, which is becoming WPNC, with a mission to deliver compelling experiences to audiences across all channels and deliver powerful results for clients.

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Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

by on April 27, 2019

TENA has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over London’s Oxford Street. 

This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos around incontinence.

The campaign re-imagines the Victoria’s Secret ‘Angels’ catwalk image, using the highly recognisable wings iconography on a 48-sheet billboard and digital 6-sheets in major London locations renowned for their fashion credentials, featuring age 40+ models wearing the Silhouette Noir all-black pant.

TENA Silhouette Noir is the UK’s first black incontinence product, offering incredible discretion and features a low waist, making it look, feel and fit far more like traditional underwear than standard incontinence pants, the company said.

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Missing out : why influencer marketing is all too often overlooked

Missing out : why influencer marketing is all too often overlooked

by on April 24, 2019

It's hard to argue with many of the impressive statistics regarding the potential of influencer marketing.

This very modern form of marketing has been deemed effective by 94% of marketers who have tried it, while it can spur up to eleven times more ROI than traditional marketing.

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Movers & Groovers : Ingenuity appoints new senior account director on lead generation team

Movers & Groovers : Ingenuity appoints new senior account director on lead generation team

by on April 23, 2019

Movers & Groovers

Ingenuity London today announces the appointment of Rebecca Jones as Senior Account Director on the Lead Generation team.

Joining the growing team, Jones brings with her significant experience from her time at Amazon in the roles of Brand Specialist and AVS Team Leader.

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New report reveals how to make money from Membership Economics™

New report reveals how to make money from Membership Economics™

by on April 23, 2019

Research Finds Three Quarters of Business Leaders Feel Subscription Holds Key to Growth in the ‘Membership Economy’

New research from international growth strategy experts Manifesto Growth Architects has revealed that 70 per cent of businesses believe that membership and subscription models hold the key to future commercial growth and expansion, yet very few are harnessing its potential.

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