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Major new marketing campaign for Warburtons

by on February 13, 2012

Warburtons, the UK’s number one bakery brand, has announced significant investment into a heavy-weight fully integrated marketing campaign aimed at driving both sales and category growth within the bakery category at the Breakfast occasion. [more…]

“There is a better way for Britain to blow £25 million on marketing”

by on February 13, 2012

David Tarsh takes the government to task for missing the point on welcoming visitors. Tarsh is managing director of Tarsh Consulting.

Jeremy Hunt, Secretary of State for Culture Media and Sport, officially launched VisitBritain's GREAT image campaign last week.

How I would love to say that the campaign is GREAT. But the best one can say is that as an advertising campaign, bits are GREAT but there is a better way for Britain to blow £25 million on marketing. [more…]

Facebook – a few questions you should ask before you begin a promotion or campaign

by on February 11, 2012

 Facebook and social media are key items in a marketer’s tool belt in this digital age. Brands and businesses are coming up with creative and [more…]