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Promotional products –  7 reasons for using them for marketing

Promotional products – 7 reasons for using them for marketing

by on January 10, 2019

Promotional products are among the most cost-effective ways of advertising. For a low price, you can expose your brand/business and business name, logo and message to a large number of people.

Here are reasons why you should opt for promotional giveaways to market your business.

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New survey shows content campaigns are being measured using wrong KPIs

New survey shows content campaigns are being measured using wrong KPIs

by on January 9, 2019

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are [more…]

About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

by on January 4, 2019

Adweek | Breaking News in Advertising, Media and Technology

Cheers : Here is your end of the week breaking news courtesy of Adweek. Fresh articles for you to read about YouTube, Mastercard, Salesforce, The Economist and RedThread.

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Job cuts : WPP is to axe 3,500 jobs

Job cuts : WPP is to axe 3,500 jobs

by on December 12, 2018

Job cuts ... WPP shares surged after it unveiled steep job cuts, adding nearly £7million to the fortune of ousted founder Sir Martin Sorrell.

The marketing conglomerate is to axe 3,500 jobs and shut or merge almost 200 offices in a battle to cut costs.

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4 common video formats that marketers need to know

4 common video formats that marketers need to know

by on December 3, 2018

As a marketer you don’t need to be familiar with all the many video formats out there – but you should be aware of the more popular options.

That is because you will probably need to distribute videos in various ways, and knowing more about the more common video formats and when they should be used could make it easier.

Although the video formats that are frequently used do change from time to time, as of right now the 4 common video formats marketers need to know are:

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Franchise Marketing 101: How to stand out from online and local competition

Franchise Marketing 101: How to stand out from online and local competition

by on November 30, 2018

One significant advantage that franchises have over other businesses is that the brand is already established.

However, this is partly a disadvantage as well since you already have a lot of competition regarding the products and services you provide. Don’t fret, though, because you can still stand out from online and local competitors with a little extra effort.

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Domino’s  … ‘The official food of WTF!’

Domino’s … ‘The official food of WTF!’

by on November 26, 2018

Domino's gets straight to the point of what everyone is probably thinking in a new social campaign promoting its cheeseburger pizza in the U.K.--the tagline is 'The official food of WTF!'

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Funny horses snowball fight – Clydesdale Budweiser ad … a great oldie but goldie

by on November 26, 2018

An oldie but goldie. This one is from a few years back - but it is Christmas.

The Clydesdale Budweiser commercials were always a great favourite. Something special about seeing beautiful horses >>>> running in the snow. The perfect music, ahh, the perfect commercial.

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Megapu.sh – The first advertising Push notifications network

Megapu.sh – The first advertising Push notifications network

by on November 23, 2018

Regardless of what business you’re running, you need to make sure that you are reaching the largest audience possible.

These days that means that you need to use personal tech devices to the maximum potential.

Consumers spend an obscene amount of time staring at their devices with some target demographics looking at their phones for as much as 54 hours every month. But are they looking at your products and your business?

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Some of the most important questions you shouldn’t forget to ask a banner printing service

Some of the most important questions you shouldn’t forget to ask a banner printing service

by on November 5, 2018

Banners and other kinds of printed promotional materials such as display and exhibition stands have been used since time immemorial, and their usefulness hasn’t waned.

In fact, they are more popular than ever, often trumping even the most complex advertising or marketing strategy and tools.

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