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M&G : Exterion Media, Malcolm Stoodley, Mark Heather, Nick Dawson, Adrian Lovejoy

by Will Corry on February 19, 2015

Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to 'transformational' change in customer expectations, driven by digital and mobile technologies.

Exterion Media, @ExterionMediaUK which has today announced the launch of EM Solutions as part of a wholesale restructure of its UK business. The new structure will put customer needs at the heart, with an increased focus on insights and tools to help customers get the most out of their advertising.

As part of the restructure several new roles have been created, providing a platform for key internal promotions and opening up new opportunities for external candidates.

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Volkswagen commercial vehicles launches new phase of ‘Working with you campaign’

by Assistant Editor on February 12, 2015

Volkswagen Commercial Vehicles is launching the latest instalment of Working with you - its customer-centric brand promise.

Created by adam&eveDDB, @aandeddb the multi-channel execution kicks off on 12th February with YouTube, search and online activity. Television and social will break on 16th February. The creative focuses on Volkswagen Commercial Vehicles’ @Volkswagen_CV partnership-led positioning, highlighting the brand’s dedication to both its customers and their businesses. Targeting an ABC1 male (25-54 years old) audience, the campaign features Bill, a middle-age family man and business owner who runs a small fleet of Volkswagen vans.

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Cosmos re-engages customers with handpicked holiday offers

Cosmos re-engages customers with handpicked holiday offers

by Loudmouth PR on February 11, 2015

This week, Cosmos Holidays launches a new direct campaign as part of its Really? Sale marketing activity. The campaign offers holiday deals to a number of destinations across Europe, the Caribbean and the Indian Ocean for Summer 2015.

The direct campaign, created by 2015 MAA and Travel Marketing Award nominee, WDMP, is targeted at customers who have previously booked their summer holiday with Cosmos. The personalised packs remind customers of the last time they ‘checked in’ with Cosmos, with images of their previous holiday destination and supported by personalised offers, showcasing the breadth of locations that the independent tour operator has to offer.

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Who is the hot ad girl in the Nissan “With Dad” Super Bowl commercial?

by Will Corry on February 3, 2015

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Blunders : The biggest Super Bowl howler ever?

by Will Corry on February 3, 2015

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“The top marketing challenge in 2015 – producing content that engages”

by Will Corry on January 31, 2015

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IRX 2015 : Get your multichannel performance ready to respond to the new online shopper demands

by Will Corry on January 29, 2015

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Events : How the most innovative industry players leverage data to fuel precision targeting, efficiency, product development and consumer engagement.

by Will Corry on January 29, 2015

iMedia Data-Fuelled Marketing Summit | Bringing together senior buyers and sellers of digital media (www.imediadatasummit.co.uk) 29 January, Skyloft @Millbank Tower, London

Realising data-driven precision marketing, product development and consumer experiences

Report back on the Summit to follow

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“Independent research re-iterates how compelling a channel the ATM has become” / Gareth Evans, atmAd’s Head of Media Sales

by Will Corry on January 25, 2015

New Research: Over half of office workers swayed by lunch time ads

Survey of office workers show 64% don’t plan their lunch time purchases. *Almost half are more likely to visit an advertised store to purchase their lunch. * Recall on cash machine ads is 60%, rising to 80% when prompted. * Seven out of ten pay for their lunch in cash http://www.atm-ad.com/

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‘Naming and Shaming’ / Mary Anne FitzGerald of Toucan

by Will Corry on January 23, 2015

Mary Anne FitzGerald of Toucan @Toucan_talks about Naming and Shaming'.

Naming is an important part of brand identity, and product names go through different stages of development, from focus group testing to branding, before being slapped on a label and sold in stores. In some cases however the process seems to be less rigourous.   http://imagination.toucan.co.uk/

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