Managing data and using it to truly deliver customers insight is crucial to every element of success in B2B marketing and business in general.
But getting the most out of data means doing it right. Read our eGuide, 5 deadly sins of B2B data, to find out how to avoid:
- Confused and haphazard strategies
- Unreasonable expectations as to what data can accomplish
- Squandered databases.
Or, it used to be hard. With The Lead Generation Calcuator you'll be scenario planning in minutes. Simply input six key assumptions and the calculator takes care of the rest.
Download and save this easy-to-use Excel template so you can set your sales and marketing goals using maths, not guesswork.
StreetAd, the digital out of home screen provider, has gone live with its WHSmith deal to deliver and manage exterior facing digital display screens in [more…]
Easily create infographics in PowerPoint & Illustrator ... Exclusive download
Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't.
Online media and the idea of marketing your business online has really begun to pick up the pace, with many businesses now delving into regularly using social media and trying to find new ways to reach out to their target audience.
Video has gradually increased in popularity for this reason but it is no wonder; YouTube is the second largest search engine in the world after Google with around 300 hours of video being uploaded every minute. Video is so popular that people are now making a living out of being ‘vloggers’.
The winners of the first annual World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London. The World Media Awards, launched by the World Media Group* give recognition to the advertisers and agencies that are creating the best international content-driven advertising campaigns in the world.
A panel of senior international media experts selected from major brands, agencies and media owners chose seven category winners and one Grand Prix winner from amongst the many entries that poured in from across the globe.