Online retailing specialist Summit has continued its phenomenal growth in 2015, being appointed by Furniture Village, the UK’s largest independent retailer of its type, to refresh its digital search strategy.
Summit will be responsible for driving the furniture retailer’s SEO strategy, using its insight-led approach to help increase Furniture Village’s overall revenue.
M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve.
The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. There will be three different TV ads running for several weeks; all based on heart-warming true stories and customer experiences of East Midlands Trains’ service.
The rise of measuring facial expressions/emotions to improve advertising is getting hotter. Following Apple's purchase of Emotient, here's the news that MediaCom is partnering globally with Realeyes to use emotion measurement tech to improve the quality and placement of its clients' video ads.
This is the first partnership of its kind for a media agency. MediaCom will look to apply this across its client roster including brands such as P&G, Coca Cola, GSK, Shell, SONY Mobile and VW.
— Will Corry (@slievemore) December 22, 2015
— Guerrilla Marketing (@CGuerrillaMBlog) December 21, 2015
Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas occasion.
The campaign marks a move away from the epic Christmas ad format towards a series of stylish, shorter, commercials that synchronize with the main milestones of the Christmas calendar, reflecting that people’s culinary experience is no longer focused solely on the main Christmas dinner. [more…]