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Movers and Groovers : Industry vet John Nardone joins Flashtalking as CEO

by Loudmouth PR on April 9, 2015

Flashtalking, @flashtalking the leading global independent ad server and ad tech company, today announced the appointment of John Nardone as CEO.

Nardone joins the company during a period of significant growth, taking the helm to ensure continued momentum and Flashtalking’s competitive product innovation. He will be based in New York.

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What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? / Sally Durcan, Hotcow

by Will Corry on April 9, 2015

Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling.

And many other brands are following suit.

Despite the prevalence of low cost online advertising and e-commerce, product sampling on the high street is still a common sight. In fact it’s almost impossible to pop to the local shopping centre without being offered a free doughnut, anti-wrinkle cream or toothpaste sample. [more…]

Awesome: @lanebryant’s new #ImNoAngel campaign celebrates body diversity:

by Will Corry on April 8, 2015

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Grazia launches ‘shoespaper’ with office shoes

by Will Corry on April 8, 2015

Bauer Media’s Grazia, the weekly glossy magazine for women, has announced an exclusive partnership with OFFICE @Officeshoes to promote OFFICE’s profile amongst new customers and position them as the destination footwear brand. The year-long multi-platform campaign is the biggest fashion partnership for Grazia to date and is the first time this ‘newspaper format’ has been produced by the brand for a client. [more…]

“Industry-first pricing model for video ads launched” – Exponential

by Will Corry on April 3, 2015

A new pricing model for online video ads has been launched by digital advertising specialist Exponential to help advertisers and publishers to make it easier to buy and sell video advertising.

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Ten Alps secures multi-million pound contract with Transport for London

by Assistant Editor on March 26, 2015

Agency will create a road safety campaign designed for pre-school children

Ten Alps, @tenalps the multimedia content business, has won a £3.5m contract with Transport for London (TfL) to lead a road safety campaign for children.

The contract, which was secured following a highly competitive tender, will be delivered by the Ten Alps Communicate @TACommunicate division and has been secured for a minimum of three years, potentially extending for a further three. [more…]

5 ‘result’ pointers on how to write better headlines – Infographic

by Will Corry on March 19, 2015

There is proof that 80% of your ad spend is linked to your headline. Get the headline right and your chances of a much better return on your hard earned marketing monies shoots up.

Clyde Bedell of Santa Barbara in the US wrote the best selling book - 'How to Write Advertising that Sells'. He outlined 36 selling strategies for ads  - here are the five headline ingredients. Use  as many of them as possible in your next headline and watch your results improve.

We at theMarketingblog have teamed up with UK based promotional merchandise supplier; WAPP to create this 'Write Better Headlines' infographic.

WAPP is the company that sells a wide selection of printed gifts for businesses which include promotional pens, mugs, memory sticks, bags to name but a few.

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A little girl has to leave her dog behind when she goes on holiday / HomeAway

by Will Corry on March 17, 2015

Two Sides of the Story Will Run at Opposite Ends of Ad Breaks

There's more than just a cute story to this campaign from vacation rental brand HomeAway, breaking this week in the U.S., U.K., France and Germany. It's the story of a little girl who has to leave her dog behind when she goes on the family vacation, and misses him so much she can't enjoy it, despite the antics of a goofy brother.

Eventually the faithful doggie turns up, having made his own way there. In this ad, you can see the dog's side of the story -- arguably more entertaining, as it involves stolen sausages, chasing chickens and stowing away.

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St Ives buy Chicago-based Solstice Consulting

by Assistant Editor on March 17, 2015

St Ives Group, the international marketing services business, today announced the acquisition of Chicago-based consultancy Solstice Mobile, a mobile-first digital product design and engineering firm.

The acquisition is a continuation of St Ives’ strategy to further enhance its digital expertise, and will provide the Group with deeper mobile customer engagement and loyalty capabilities.

The deal also supports St Ives’ target of increasing its international footprint and signals its intent to be seen as a credible contender to leading global digital agency groups and consultancies.

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‘Social newsroom’ – A clever concept and name for this new Cake partnership with Socialyse

by Will Corry on March 14, 2015

Socialyse Powered By Cake is based in Soho, London

Socialyse Powered By Cake is based in Soho, London

Havas Media Group UK (HMG UK) has announced new integrated social unit offering, which will see its brand experience agency @CakeGroup partner with its social media company, @Socialyse . The unit is launching after several client wins including boy band One Direction, Honda, Weetabix, AXA, Nest and recently won HMG UK client O2.

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