Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review by the frozen chip giant. The Scarborough-based company is reported to be inviting agencies to pitch through the London office of Roth Observatory International.
Via adrants : What's to debate? And why is everyone debating? Just ask yourself this simple question. Even if it were physically possible to do so, do you really think the Navy is going to allow some marketer to modify an aircraft carrier so it can make a stupid ad?
This is advertising we're talking about. Not national security. And last time I checked, the US Navy falls into the category of national security, not helping marketers make stupid ads. Though, in this case, the ad is pretty cool!
One of the greatest benefits of being a business in the digital age is the ability to use data to make products better. Infographics engage and inform audiences when executed well, but ensuring that they are created in a way to keep consumers interested on a regular basis can be a challenge for brands. We’ve put together the following tips to help your business better communicate with audiences and increase engagement.
By Ben Reason, founding partner, livework
Mass adoption of online and mobile banking services has not eliminated the need for help and advice. Customers still contact banks for basic transactions and want support with complex decisions. Knowing when to offer high touch-service and when to give control has a big impact on customers' experience.
Johnnie Walker Blue Label: Gentleman’s Wager
Is Jude Law angling to be the next James Bond? He certainly looks smooth enough in this trailer for a new branded short film for Johnnie Walker Blue Label, starring Law and Italian actor Giancarlo Giannini, who appeared in the Bond films “Skyfall” and “Quantum of Solace.”
The film, “A Gentleman’s Wager,” is directed by RSA’s Jake Scott. Law plays a wealthy man who proposes a wager to his friend. It will be released on Johnnie Walker’s YouTube Channel the 30 July, and will be shown at Venice Film Festival.