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KP Snacks have revealed a new design for McCoy’s / Coley Porter Bell

by Will Corry on June 20, 2015

KP Snacks have revealed a new design for their UK leading ridged crisp brand, McCoy’s – the first major rebrand in years. Set to hit the shelves this summer, the new look and feel aims to target the ‘modern man’, enhance shelf stand-out and increase sales of the iconic snack range

Coley Porter Bell was tasked to create a design that builds upon the brand’s strong heritage and vast popularity to generate a bold, dynamic and lively-looking pack design, with the McCoy's logo being recrafted into a cleaner, more cutting edge style. [more…]

ZAK and New Balance partner on launch of football boot range

ZAK and New Balance partner on launch of football boot range

by 004tat4367 on June 19, 2015

As part of an ongoing relationship with independent creative agency ZAK, New Balance today launches ‘Make Chances. Take Chances’, the brand’s advertisement to promote its first collection of football boots. New Balance has introduced the two new boots, both designed for attacking players, but differentiated by style of play.

The Visaro boot is for players who ‘Make Chances’ and the Furon boot for players who ‘Take Chances’. [more…]

Latest News : “2015 top ten most influential brands among UK LinkedIn members”

by Will Corry on June 18, 2015

LinkedIn, the world’s largest professional network, today unveils the Most Influential Brands among its 364 million members worldwide, as well as the most influential among LinkedIn’s 18 million UK members.


FMCG Campaign : danio calls on Brits to unleash their #HungerCry

by Will Corry on June 16, 2015

Consumers with a ravenous appetite for life will be able to express their hunger in a whole new way, thanks to a new campaign from super thick, super tasty danio.

The delicious strained yogurt brand is unleashing a #HungerCry campaign across social media, out of home print ads, video on demand and a will include  a rather outspoken experiential stunt.


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by Will Corry on June 13, 2015

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What marketers need to know before buying programmatically / Kevin Tan, CEO, Eyeota

by Will Corry on June 11, 2015

Kevin Tan, CEO, Eyeota

Programmatic ad buying is the latest buzz in digital advertising, but not enough marketers have started implementing it yet.

Programmatic technology crunches staggeringly huge amounts of valuable audience data differentiated by each demographic and segment.

This is key to helping advertisers understand their customers in a new way – as human beings.


AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

by Loudmouth PR on June 5, 2015

AudienceScience, the maker of the AudienceScience Helios Enterprise Advertising Management System, has been ranked a “strong performer” in The Forrester Wave: Demand Side Platforms, Q2 2015.  This Wave (Forrester's evaluation of vendors in a software, hardware, or services market) evaluated nine companies Forrester Research identified as the most significant DSP software providers.

Regarding the global ad tech firm, Forrester comments, "AudienceScience has fully embraced being a true technology solution for marketers, and boasts a client roster that is 100% marketer direct." When considering a DSP, Forrester states, "consider AudienceScience for its dedicated approach to serving marketers." [more…]

PPC : ‘Which ad is working the best?’

by Will Corry on June 2, 2015

PPC covers a large variety of online advert types, formats and platforms, each with their own purpose and usefulness.

Advertisers should always be trying new ad platforms, carrying out tests and measuring results; however, sometimes it is difficult to avoid that one question that your boss might ask you – ‘Which ad is working the best?’ – and when you have to answer it, your reply will never be foolproof.


iStock by Getty Images unveils blockbuster campaign demonstrating the power of video

by 004tat4367 on May 29, 2015

New campaign created by AlmapBBDO showcases the extraordinary impact of video, available at an affordable price

iStock by Getty Images, the original resource for superior royalty-free stock imagery and video from the crowd, has unveiled a new campaign to promote its innovative video collection. [more…]

HeyHuman and Brave’s Helen Weisinger talks exclusively to theMarketingblog

by Will Corry on May 13, 2015

  • Our special Q & A feature concentrates this time round on  Hey Human and Brave’s Managing Partner Helen Weisinger.

    I found Helen’s approach fascinating. Her comments made really good business sense. Helen’s determination is captured in this exclusive Marketingblog interview – enjoy it.  Editor