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Positec, the holding company for Power Tools products Worx, appoints adconnection to £2m media account

by Will Corry on July 18, 2014

Positec, the holding company for Worx power tools, has appointed adconnection to its £2m media planning and buying account.

Positec is an ambitious longstanding company focussed on building strong brands globally to the highest manufacturing levels.  Worx produces a range of innovative and award winning, high quality power tools for home and garden including the Jaw-Saw (Safe chainsaw), Tri-Vac (Garden Leaf blower and vacuum) and the Landroid (robotic garden mower).  They also have huge green credentials with zero emission products.

@adconnectionUK are planning a big autumn push across TV and digital, with digital running throughout the year to support sales in the top stores and also online through Amazon.

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Fresh marketing news about Silverpop, Dove, Fyber, Ensighten, NSPCC, Amaze, Olanola, Bridge PR, Gartner, AYS Logistics, Ocean Spray and Toucan, Weber Shandwick, Purple WiFi / July 2014

by Will Corry on July 18, 2014

NSPCC hands PR account to Amaze 

From www.thedrum.com -

The NSPCC has extended its relationship with digital marketing agency Amaze and appointed it as one of four agencies to its PR roster...

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Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review

by Will Corry on July 16, 2014

mccain

Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review by the frozen chip giant. The Scarborough-based company is reported to be inviting agencies to pitch through the London office of Roth Observatory International.

In a statement this morning to Campaign, McCain said it was holding a review “in light of the changing nature of its needs from an agency partner.” Via Prolific North

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Video Laughter Spot : Really fresh, funny TV commercials – enjoy

by Will Corry on July 14, 2014

With original thumbnails in this video you will see the latest in fun TV commercials [more…]

‘Cool’ BMW Video : Did they really allow some marketer to modify an aircraft carrier to make this ad?

by Will Corry on July 10, 2014

Via adrants : What's to debate? And why is everyone debating? Just ask yourself this simple question. Even if it were physically possible to do so, do you really think the Navy is going to allow some marketer to modify an aircraft carrier so it can make a stupid ad?

This is advertising we're talking about. Not national security. And last time I checked, the US Navy falls into the category of national security, not helping marketers make stupid ads. Though, in this case, the ad is pretty cool!

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Infographics tips to help your business better communicate with audiences and increase engagement / Sarah Maloy, Social Media Manager at Shutterstock

by Will Corry on July 8, 2014

How to make sure your infographics engage and inform audiences / Sarah Maloy Social Media Manager at Shutterstock 

One of the greatest benefits of being a business in the digital age is the ability to use data to make products better. Infographics engage and inform audiences when executed well, but ensuring that they are created in a way to keep consumers interested on a regular basis can be a challenge for brands. We’ve put together the following tips to help your business better communicate with audiences and increase engagement.

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A strong Q1, an improving economy and the World Cup boost forecasts for UK adspend in 2014

by Will Corry on July 8, 2014

Strong performances for TV and Radio in Q1 2014 and the improving economic outlook have led AA/Warc to revise its forecasts upwards for the UK’s ad market. According to the latest Expenditure Report, growth rates are predicted to reach 6% in 2014 and 6.7% in 2015.

Tim Lefroy, Chief Executive at the Advertising Association said: “These latest adspend data are another nudge up for the economy, and a feather in the cap of UK global leadership in online and mobile, with consumers getting more value each day.” [more…]

The one about “fake ads than never ran or were never paid for – and then won an award”

by Will Corry on July 8, 2014

Terry, Richard and Mark: Tell me, are these winning Australian ads actually scam? - mUmBRELLA | Fresh Marketing News | Scoop.it

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Connect with customers, don’t avoid them / Ben Reason, founding partner, livework

by Assistant Editor on July 4, 2014

By Ben Reason, founding partner, livework

Mass adoption of online and mobile banking services has not eliminated the need for help and advice. Customers still contact banks for basic transactions and want support with complex decisions. Knowing when to offer high touch-service and when to give control has a big impact on customers' experience.

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Video : Is Jude Law angling to be the next James Bond?

by Will Corry on July 2, 2014

Johnnie Walker Blue Label: Gentleman’s Wager

Is Jude Law angling to be the next James Bond?  He certainly looks smooth enough in this trailer for a new branded short film for Johnnie Walker Blue Label, starring Law and Italian actor Giancarlo Giannini, who appeared in the Bond films “Skyfall” and “Quantum of Solace.”

The film, “A Gentleman’s Wager,” is directed by RSA’s Jake Scott. Law plays a wealthy man who proposes a wager to his friend. It will be released on Johnnie Walker’s YouTube Channel the 30 July, and will be shown at Venice Film Festival.

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