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Fifty Shades of Grey, Netbiscuits, PR Pointers, Mobile Ready, ad:tech London, LinkedIn’s new app, Tesco’s new boss

by Will Corry on July 25, 2014

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Video : This Australian ad got over 350 complaints. Is it all that bad?

by Will Corry on July 25, 2014

MyPlates ‘upset’ after ad watchdog receives more than 350 complaints against latest campaign

The volume and ferocity of complaints made against TV adverts for personalised number plate firm MyPlates “rocked our socks off”, its chief executive has said, as he admitted he will think twice over the content of future campaigns.

Daryl Head said he was “upset” that the commercials sparked such controversy, with the Australian Standards Bureau receiving more than 350 complaints for the three executions, although some are likely to be duplicates. Watch the video

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Movers and Groovers : LIDA have a new Managing Director – Jonathan Goodman

by Will Corry on July 24, 2014

Direct and Digital agency LIDA @lidalondon continues to expand its offering with the promotion of former Managing Partner, Jonathan Goodman, to Managing Director.

The move comes in a period of accelerated growth for the award-winning agency that recently launched its inaugural international office, LIDA Australia. Goodman has been instrumental in securing a number of new business wins for the agency including Virgin Holidays and Land Rover Retail. He was also responsible for a number of award-winning campaigns, including IKEA ‘Snap a Napper’.

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Video : Penelope Cruz and a new Agent Provocateur Ad

by Will Corry on July 23, 2014

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Movers and Groovers : Tremor Video has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe

by Will Corry on July 22, 2014

Video ad technology company Tremor Video @TremorVideo has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe.

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New technology platform and ad format from UK’s fourth fastest growing tech company / Affectv

by Will Corry on July 21, 2014

Affectv, the UK based technology company developing solutions to improve the Internet by making advertising relevant for people, has launched a new technology platform that will enable them to deliver unique, personalised adverts that enable brands to engage better with consumers.

Tested in beta by brands including Virgin Records, Enterprise Rent-A-Car and Western Union money transfer, @Affectv 's new Persona Discovery Platform demonstrated up to 97% increases in conversion rates on online banner advertising in test campaigns.

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“Programmatic ad buying allows advertisers to take advantage of expanding regions that will grow their businesses” / Mike Peralta, AudienceScience CEO

by Loudmouth PR on July 21, 2014

AudienceScience opens Brazil office, expanding global footprint

Enterprise Advertising Management System Is First Of Its Kind In Rapidly Growing Brazilian Market

With all eyes on Brazil following the completion of the World Cup, AudienceScience today announced that it has expanded to Sao Paulo, making it the first enterprise advertising management system to enter the Brazilian market.

The office also gives AudienceScience greater reach across the globe, providing advertisers access to audiences and ad impressions in the world’s largest digital populations. Brands like Pernod Ricard are already leveraging AudienceScience’s technology to access this rapidly growing market. [more…]

Crowdsourcing to procure campaign creative / Y&R / ImageBrief

by Will Corry on July 19, 2014

Land Rover’s current 31 Days, 31 Parks campaign calls for dozens of images showcasing National Parks.  Instead of incurring the cost of flying photographers around the country, Y&R chose to utilize ImageBrief’s global network of commercial photographers to quickly source local photographers.

Once Y&R selected and hired five qualified professionals, the photographers coordinated photo shoots of their closest National Park.  All this was achieved in just a few weeks’ time – saving both significant time and money.#GoSomewhereRare [more…]

Movers and Groovers : Bauer Media announces new digital commercial director

by Will Corry on July 18, 2014

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Positec, the holding company for Power Tools products Worx, appoints adconnection to £2m media account

by Will Corry on July 18, 2014

Positec, the holding company for Worx power tools, has appointed adconnection to its £2m media planning and buying account.

Positec is an ambitious longstanding company focussed on building strong brands globally to the highest manufacturing levels.  Worx produces a range of innovative and award winning, high quality power tools for home and garden including the Jaw-Saw (Safe chainsaw), Tri-Vac (Garden Leaf blower and vacuum) and the Landroid (robotic garden mower).  They also have huge green credentials with zero emission products.

@adconnectionUK are planning a big autumn push across TV and digital, with digital running throughout the year to support sales in the top stores and also online through Amazon.

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