— Will Corry (@slievemore) January 21, 2015
Shredded Wheat gets going - Northern Soul (www.fastcocreate.com)
A dad who likes to dance, a cereal, and a unique cultural backdrop.
— Will Corry (@slievemore) January 17, 2015
— Will Corry (@slievemore) January 16, 2015
This moving spot from Joe Public Johannesburg and director Greg Gray of Velocity Films is an expertly told tale, beautifully filmed and acted. Watch the video.
It's the story of a little boy who decides to help out his struggling, busy mom by doing hours of chores, carefully writing down how many minutes he's done in a notebook. Why? We won't spoil the ending, but it all centres -- aptly -- on "The Tortoise and the Hare".
— AdForum.com (@adforum) January 8, 2015
While story and performance are always given the utmost attention, the look and feel of a film can be just as influential. Visual style gives directors a unique voice that can make their work recognizable without a word being uttered. Watch the video.
And with recognition comes reputation: legendary filmmakers such as Francois Truffaut, Orson Welles, and Alfred Hitchcock had such distinct styles that their names became synonymous with their singular aesthetics.
Starcom MediaVest Group UK (SMG UK) (www.smvgroup.com) today unveiled a new tech solutions team called NextTECHnow (NTN) in a move designed to accelerate unique collaborative partnerships with tech start-ups.
The initiative will see SMG UK develop start-up propositions that deliver real business benefits for clients and the agency in general, particularly in the areas of mobile, social and data.
The launch follows a successful pilot throughout 2014, which saw SMG UK actively engage clients with complementary tech solutions. Headed up by Strategic Development Director Jim Kite, the NTN team is made up of eight specialists from across SMG’s portfolio.
— Will Corry (@slievemore) January 5, 2015