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Fashion advertising video / A short story of love, self and all that is precious / Paspaley

by Will Corry on September 29, 2014

The Australian office of the Special Group has produced a campaign for luxury pearl brand Paspaley as the jeweller looks to draw in a younger, more fashion conscious market.

The campaign brings together Australian author Anna Funder, actress Teresa Palmer and fashion photographer Derek Henderson for the launch of Paspaley’s new Touchstone collection The multi-channel campaign takes the form of a short story of “desire, need, love and all that is precious”, with Palmer playing the lead role over multiple press, outdoor and digital executions.

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ad:tech London : “Our new online newsroom is creating a real buzz around our 10th anniversary event” / Dan Brain

by Will Corry on September 26, 2014

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Movers and Groovers : Sue Todd, partner at Wonder, to be CEO of ‘Project Orange’

by Will Corry on September 25, 2014

New magazine media marketing body to launch in Q1 2015

September 25, 2014: Sue Todd, partner at Wonder, has been appointed as the Chief Executive of the new magazine media marketing body, code name ‘Project Orange’, starting January 5, 2015, with the brief to launch to the advertiser community in Q1.

The new marketing body will represent the combined power of around 300 magazine media brands with collective advertising revenues of £473M.

More 'Movers and Groovers'

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Events in October / Pingtree mark ad:tech with charity cash – ad:tech London

by Will Corry on September 25, 2014

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Event News : ad:tech London launches online newsroom

by Will Corry on September 25, 2014

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Upcoming Events | Making sense of native advertising and making sense of video marketing

by Will Corry on September 24, 2014

Upcoming Events | Making sense of native advertising and making sense of video marketing

October 21st 2014 Court House Hotel, 19-21 Great Marlborough St, London

Events Manager at Dot Media Ltd writes After the success of our Making Sense of Programmatic Buying and Making Sense of Proximity Marketing events in June, we would love to invite you to attend our Native Advertising and Making Sense of Video Marketing events on October 21. The event is free for B2C brands, so don't hesitate and book your tickets now:  http://mobilemarketingmagazine.com/makingsense/

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How Normans Musical Instruments redesigned its website and improved the user experience to increase conversions by 48%

by Andy Brown on September 24, 2014

Normans, www.normans.co.uk , is one of the country’s leading specialist suppliers of musical instruments and accessories.

Established for over 50 years, the company delivers the highest standards of quality and service to customers in the UK and throughout the world.

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Performics appointed lead digital marketing agency for Staples across Europe

by KSimpson on September 24, 2014

Performics has been awarded the account for all paid search and digital display activity for @StaplesUK across Europe, following a competitive pitch.

Staples, the world’s largest office products company and third largest internet retailer, http://www.staples.co.uk/ was looking for the best possible partner to understand customers’ online shopping needs and evolve to the next level of its digital expansion.

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Video : KLM’s Sherlock helps find passengers who have left items on an airplane

by Will Corry on September 24, 2014

Losing your stuff on an airplane just got less frustrating

KLM, the Royal Dutch Airlines, has been getting a little bit of help returning lost items to passengers as quickly as possible at Amsterdam Airport Schiphol.

The airline has enlisted the assistance of an adorable beagle, appropriately named Sherlock, that helps find passengers who have left items on an airplane and returns it to them in the cutest way possible

The only problem we could see is people purposely leaving their belongings on the flight to encounter this hardworking dog.

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Ad of the week : “I love it how the expression on the bear’s face changes throughout the advert”

by Will Corry on September 23, 2014

Thomson combines Queen's "Bohemian Rhapsody" (voiced beautifully by William "Star Trek" Shatner) with the story of a much-loved teddy bear who is taken on a family vacation to Jamaica in its latest ad.

It's a follow-up to Thomson's "Simon the Ogre" spot, which featured a Shrek-like Dad gradually transforming into a regular father by way of his vacation.

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