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The charity Guide Dogs has teamed up with award-winning agency Don’t Panic and paralympian Libby Clegg to create a detailed soundscape film

by Simpson on September 8, 2016

The charity Guide Dogs has teamed up with award-winning agency Don’t Panic and paralympian Libby Clegg to create a detailed soundscape film - one that lets the viewer experience what it might be like to grow up with sight loss and a burning ambition.

The inspiring short film helps the viewer understand the challenges faced by blind and partially sighted people and how, with the help of Guide Dogs, they can realise their dreams. The emphasis on the audio helps sighted individuals to understand what it might be like for blind and partially sighted people growing up. [more…]

Resorts World Birmingham has appointed RBH Creative Communications Agency as its lead creative and marketing communications agency

Resorts World Birmingham has appointed RBH Creative Communications Agency as its lead creative and marketing communications agency

by Will Corry on September 7, 2016

Resorts World Birmingham has appointed RBH Creative Communications Agency as its lead creative and marketing communications agency, having worked together on a project basis since October 2015.

RBH will be responsible for all creative concepts, advertising campaigns, digital media, research and consumer PR, as well as additional ad hoc projects, tactical activity and event support.

With over 50 outlet shopping stores, Resorts World Birmingham has been utilising RBH’s extensive retail experience since the Resort opened in October 2015, working in partnership with the agency on a project basis. RBH has supported the Resorts World team across a range of projects including retail activation, consumer PR, social media, blogger outreach, events, digital, advertising and more.

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25 greatest publicity stunts of our time – enjoy

25 greatest publicity stunts of our time – enjoy

by Will Corry on September 5, 2016

25 greatest publicity stunts of our time

A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage.

Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.

[more…]

Conversion Conference : Tick Tock early bird offer ends this Friday 26 August

Conversion Conference : Tick Tock early bird offer ends this Friday 26 August

by Will Corry on August 24, 2016

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‘Brand of Gold’ The Olympic Brand / Rob Coke, Studio Output

‘Brand of Gold’ The Olympic Brand / Rob Coke, Studio Output

by James on August 23, 2016

Rob Coke (Group Strategy Director) from Output Group writes ...

Sixteen glorious days after they opened, the Rio 2016 Olympic Games have closed. ‘Open’ and ‘closed’. That's also how the Economist recently described the new fault lines in international politics.

No longer about left and right, the outlook of politicians – and nations – is defined by whether they are welcoming and open-armed, or protective and closed-borders. Progressive or regressive. [more…]

Marketing automation … the tactical guide to success  … download now

Marketing automation … the tactical guide to success … download now

by Will Corry on August 22, 2016

Our new guide highlights the challenges companies face when thinking about marketing automation, from strategies to platform choice, and how to overcome them.

Download Now >>>>>> [more…]

3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock

3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock

by Will Corry on August 22, 2016

By François Arbour, VP Product, Video and Music at Shutterstock [pictured bottom right]

In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information.

The study found “generic” background music used by brands improved the power of the information and the key messages that were shared. [more…]

Research : Ad blocking: latest IAB/YouGov stats

Research : Ad blocking: latest IAB/YouGov stats

by Will Corry on August 17, 2016

Contextual data and insights from the IAB’s latest quarterly report, in conjunction with YouGov.

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Introducing 110% fresh newsletters : E-goi’s email marketing newsletter

Introducing 110% fresh newsletters : E-goi’s email marketing newsletter

by Will Corry on August 10, 2016

Do you need a bespoke newsletter for your company?

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