The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that Transparency in media trading is an issue that is attracting increasing attention and concern for media budget holders.
At MediaSense, we address “the transparency issue” from a different perspective. While forensic accounting and legal counsel has a place in the debate, this will not change the direction the industry is heading in. [more…]
BWP Primal has been appointed by Water Babies, the world’s largest baby and toddler swim school, following a three way pitch in December. BWP Primal was selected after presenting a year-long PR programme designed to build brand awareness amongst parents through news, features, research and partnership activity.
The International Television Research Group is an industry body consisting of research executives from the major international television stations.
Audience measurement used to be about counting eyeballs in the world’s living rooms. But with consumers now lapping up content across multiple screens, the challenge of demonstrating who’s watching what, and what those connections are worth to advertisers, is significantly more complex.
By Josephine Sabin, Marketing Manager for startup DesignCrowd
Many marketing strategists still believe that you need a large budget to strike it big, in consumer reach terms. $4 million will buy you a 30 second ad spot during the Super Bowl. Or for a little more bang for your buck you could plaster your company logo across a bus for a month or hire an oversized highway billboard begging to be recognized.
Startups don’t have the budget to go to these extremes, and let’s face it, do you remember what this morning's billboard on your way to work was promoting? It's time to ditch traditional marketing approaches.
Wyke Farms the UK’s largest independent cheese producer and milk processor, has now revealed its new packaging design refresh which is present across its entire product range. The new design highlights the Wyke Farms’ brand values of provenance, traditional family farming, as well its commitment to sustainability.
The updated designs include two new logos that visually communicate the brands' USP's and individual “Clothier family stories” which are printed on the reverse of each pack. These stories, which are accompanied by a black and white historical family photograph, are unique to each product and give a glimpse of Wyke Farms’ family farming history and heritage, bringing the brand to life.
The consumerism surrounding Valentine's Day shows no sign of stopping. Couples are now expected to shower each other with gifts with the cult of ‘one-upmanship’ is growing ever stronger. The rise in 'puppy gifting' has concerned canine charity Dogs Trust so much that the team there have this week issued images aimed at dissuading would-be consumers from buying a dog for their partners on impulse.
The quality of the relationship between marketing and procurement clients and their agencies, determines the quality of the work the clients will receive. But...Read ON