Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling.
And many other brands are following suit.
Despite the prevalence of low cost online advertising and e-commerce, product sampling on the high street is still a common sight. In fact it’s almost impossible to pop to the local shopping centre without being offered a free doughnut, anti-wrinkle cream or toothpaste sample. [more…]
— Lane Bryant (@lanebryant) April 6, 2015
- Grazia to produce quarterly editorial-led #Shoespaper with OFFICE
- Year-long exclusive fashion partnership is biggest for Grazia to date
- The campaign will promote OFFICE as the go-to destination footwear brand
Bauer Media’s Grazia, the weekly glossy magazine for women, has announced an exclusive partnership with OFFICE @Officeshoes to promote OFFICE’s profile amongst new customers and position them as the destination footwear brand. The year-long multi-platform campaign is the biggest fashion partnership for Grazia to date and is the first time this ‘newspaper format’ has been produced by the brand for a client. [more…]
Agency will create a road safety campaign designed for pre-school children
Ten Alps, @tenalps the multimedia content business, has won a £3.5m contract with Transport for London (TfL) to lead a road safety campaign for children.
The contract, which was secured following a highly competitive tender, will be delivered by the Ten Alps Communicate @TACommunicate division and has been secured for a minimum of three years, potentially extending for a further three. [more…]
Clyde Bedell of Santa Barbara in the US wrote the best selling book - 'How to Write Advertising that Sells'. He outlined 36 selling strategies for ads - here are the five headline ingredients. Use as many of them as possible in your next headline and watch your results improve.
We at theMarketingblog have teamed up with UK based promotional merchandise supplier; WAPP to create this 'Write Better Headlines' infographic.
WAPP is the company that sells a wide selection of printed gifts for businesses which include promotional pens, mugs, memory sticks, bags to name but a few.
There's more than just a cute story to this campaign from vacation rental brand HomeAway, breaking this week in the U.S., U.K., France and Germany. It's the story of a little girl who has to leave her dog behind when she goes on the family vacation, and misses him so much she can't enjoy it, despite the antics of a goofy brother.
Eventually the faithful doggie turns up, having made his own way there. In this ad, you can see the dog's side of the story -- arguably more entertaining, as it involves stolen sausages, chasing chickens and stowing away.
St Ives Group, the international marketing services business, today announced the acquisition of Chicago-based consultancy Solstice Mobile, a mobile-first digital product design and engineering firm.
The acquisition is a continuation of St Ives’ strategy to further enhance its digital expertise, and will provide the Group with deeper mobile customer engagement and loyalty capabilities.
The deal also supports St Ives’ target of increasing its international footprint and signals its intent to be seen as a credible contender to leading global digital agency groups and consultancies.