#Grolsch400 #Grolsch400 features advertising campaign, limited edition packs, experiential activity and street art installation
As part of a global campaign, Grolsch, the premium Dutch lager, today launches “Celebrating 400 years of Originality” in the UK, encompassing a six-figure advertising campaign, limited edition products, experiential activity and a unique art installation. [more…]
News from adconnection @adconnectionUK. Delighted to announce the promotion of Nick Baum to Managing Director from his previous position as Client Services Director.
- Nick has been with adconnection for eight years and is a popular figure both internally, and within the industry.
- Working closely with CEO, Catherine Becker, Nick will help the agency to grow following on from a big growth last year.
- He will be focusing on internal team building to create a vibrant place to work and excellence in cut-through stand-out solutions that grow our clients business.
- This delivers on the re-positioning of adconnection as the performance agency as announced last year.
— Will Corry (@slievemore) February 23, 2015
— Will Corry (@slievemore) February 20, 2015
Created by adam&eveDDB, @aandeddb the multi-channel execution kicks off on 12th February with YouTube, search and online activity. Television and social will break on 16th February. The creative focuses on Volkswagen Commercial Vehicles’ @Volkswagen_CV partnership-led positioning, highlighting the brand’s dedication to both its customers and their businesses. Targeting an ABC1 male (25-54 years old) audience, the campaign features Bill, a middle-age family man and business owner who runs a small fleet of Volkswagen vans.
This week, Cosmos Holidays launches a new direct campaign as part of its Really? Sale marketing activity. The campaign offers holiday deals to a number of destinations across Europe, the Caribbean and the Indian Ocean for Summer 2015.
The direct campaign, created by 2015 MAA and Travel Marketing Award nominee, WDMP, is targeted at customers who have previously booked their summer holiday with Cosmos. The personalised packs remind customers of the last time they ‘checked in’ with Cosmos, with images of their previous holiday destination and supported by personalised offers, showcasing the breadth of locations that the independent tour operator has to offer.