The charity Guide Dogs has teamed up with award-winning agency Don’t Panic and paralympian Libby Clegg to create a detailed soundscape film - one that lets the viewer experience what it might be like to grow up with sight loss and a burning ambition.
The inspiring short film helps the viewer understand the challenges faced by blind and partially sighted people and how, with the help of Guide Dogs, they can realise their dreams. The emphasis on the audio helps sighted individuals to understand what it might be like for blind and partially sighted people growing up. [more…]
RBH will be responsible for all creative concepts, advertising campaigns, digital media, research and consumer PR, as well as additional ad hoc projects, tactical activity and event support.
With over 50 outlet shopping stores, Resorts World Birmingham has been utilising RBH’s extensive retail experience since the Resort opened in October 2015, working in partnership with the agency on a project basis. RBH has supported the Resorts World team across a range of projects including retail activation, consumer PR, social media, blogger outreach, events, digital, advertising and more.
Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.
Rob Coke (Group Strategy Director) from Output Group writes ...
Sixteen glorious days after they opened, the Rio 2016 Olympic Games have closed. ‘Open’ and ‘closed’. That's also how the Economist recently described the new fault lines in international politics.
No longer about left and right, the outlook of politicians – and nations – is defined by whether they are welcoming and open-armed, or protective and closed-borders. Progressive or regressive. [more…]
Our new guide highlights the challenges companies face when thinking about marketing automation, from strategies to platform choice, and how to overcome them.
In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information.
The study found “generic” background music used by brands improved the power of the information and the key messages that were shared. [more…]