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VCCP Media insight : “48 hour turn around sees TV ad airing in London, Meridian and Granada ITV region”

by Will Corry on February 6, 2016

VCCP Media Uses Real-time Google Data for New Sambucol Campaign

Last night, people watching the ad break between the ITV News and Emmerdale in the London, Meridian and Granada ITV region will have seen the Sambucol (an immunity booster used to combat the common cold and part of the Pharmacare product range) TV ad.
Why? -  because VCCP Media knew they needed a boost to their immune system more than any other regions in the UK right now.

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Furniture Village appoints Summit to refresh its digital search strategy

by Simpson on February 4, 2016

Online retailing specialist Summit has continued its phenomenal growth in 2015, being appointed by Furniture Village, the UK’s largest independent retailer of its type, to refresh its digital search strategy.

Summit will be responsible for driving the furniture retailer’s SEO strategy, using its insight-led approach to help increase Furniture Village’s overall revenue.

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M&C Saatchi launches East Midlands Trains brand refresh

M&C Saatchi launches East Midlands Trains brand refresh

by James on February 3, 2016

M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve.

The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. There will be three different TV ads running for several weeks; all based on heart-warming true stories and customer experiences of East Midlands Trains’ service.

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Q. How many faces has Mr Beckham?

by Will Corry on February 1, 2016

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B2B Marketers : Get your own bespoke newsletter for your business – only £95 per weekly issue / £135 per month until end of February

by Will Corry on January 31, 2016

Q Are you getting your message out there in the right way.

A. I can dramatically add to your results by creating a top quality bespoke newsletter for you

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MediaCom enters global emotion measurement partnership with Realeyes

by Will Corry on January 12, 2016

The rise of measuring facial expressions/emotions to improve advertising is getting hotter. Following Apple's purchase of Emotient, here's the news that MediaCom is partnering globally with Realeyes to use emotion measurement tech to improve the quality and placement of its clients' video ads.

This is the first partnership of its kind for a media agency. MediaCom will look to apply this across its client roster including brands such as P&G, Coca Cola, GSK, Shell, SONY Mobile and VW.

https://www.realeyesit.com/

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Video : First ever beer advertising only to women

by Will Corry on December 22, 2015

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Our 3 best stories … McDonalds allow you to pay with love : Trial offer from E-goi : Coca Cola and JetBlue inspire humanity

by Will Corry on December 21, 2015

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Marks & Spencer launches ‘Adventures in Christmas’ festive food campaign

Marks & Spencer launches ‘Adventures in Christmas’ festive food campaign

by James on December 21, 2015

Marks & Spencer is launching a through the line campaign to support its festive food range.

Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas occasion.

The campaign marks a move away from the epic Christmas ad format towards a series of stylish, shorter, commercials that synchronize with the main milestones of the Christmas calendar, reflecting that people’s culinary experience is no longer focused solely on the main Christmas dinner. [more…]

10 tips for creating engaging social content … download this new toolkit

by Will Corry on December 19, 2015

Download your 10 tips HERE >>>

You just posted your latest piece of content and shared across your social networks. You even got a few “likes” and “tweets.” But you want more. You want to create content that people engage with in a meaningful way.

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