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Mobile accounts for 20% of digital ad spend and 53% of social media spend / IAB

by Will Corry on October 8, 2014

  • Native/content advertising hits £216m – accounts for over 20% of digital display ads
  • Total digital ad spend up 16.6% to 6-month record £3.5b

  • Mobile accounts for 20% of digital ad spend and 53% of social media spen

  • Britons increasing appetite for watching video content on computers, tablets and mobile phones helped drive digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.


Video / “What’s this? – The numbers, they keep getting bigger and bigger”

by Will Corry on October 7, 2014

I want to challenge you about this new video. Halfway through please pause the video. Then - can you guess the ending – the punch line?  Here are some important clues


Who’s coming to ad:tech London – 21-22 October 2014

by Will Corry on October 7, 2014

At 2 weeks out from ad:tech London 2014 we're giving you a sneak preview of the Advertisers, Media Agencies and Publishers who have registered to attend this year's event.

Not secured your place yet? click on the REGISTER NOW button

Interested in exhibiting, sponsoring or speaking at this year's event? It's not too late. Email or call 0203 772 6053 for details


Seven Seas launches Perfect7 with £2.5m campaign

by Will Corry on October 6, 2014


Wanna see how you can cut banner ad production time by 95%? Meet us at adtech London – Book a meeting

by Will Corry on October 4, 2014

Streamline Your Banner Creation With BannerFlow

BannerFlow is the easiest and most streamlined way to build HTML5 display ads that run on all devices, screens and content, affiliate and advertising networks like Facebook™ or Google AdWords™.


Growing Business Awards announces contenders for ‘Brand Builder of the Year’

by Assistant Editor on October 3, 2014

Six companies make the shortlist

The shortlist for this year’s Real Business Growing Business Awards, held in association with Lloyds Bank and supported by the CBI, has been announced, with six companies from a variety of industries vying to be crowned Brand Builder of the Year.

The Brand Builder of the Year category recognises growing businesses that are employing innovative marketing and advertising techniques to help build the brand giants of tomorrow.

The line-up includes men’s clothing company Hamilton and Hare. Launched by former M&C Saatchi Account Director Olivia Francis in 2012 the brand has grown rapidly, generating lots of media attention and securing several major international stockists in Europe, the US and Asia.


3,000 credits for you at no charge… / Important information on outbound sales and marketing calls – TPS Screening

by Will Corry on October 3, 2014


Who’s attending @adtech_london? We’ll be @stand 460 with TPMN holding fun games and competitions! Come say hi!

by Will Corry on October 3, 2014


Content Marketing Association celebrates record number of new members MEC, One Two Four… …

by Will Corry on October 2, 2014


Video : How Equinix’s Ad-IX ecosystem enables BrightRoll

by Will Corry on October 1, 2014

Watch how BrightRoll leveraged the digital video to build the industry’s fastest real-time bidding (RTB) solution for digital video advertising. When milliseconds make the difference between a completed transaction and a lost opportunity, one can’t rely on the public Internet. - Equinix's Ad-IX ecosystem [more…]