- Finding new influencers with a highly engaged following loyal to the brand is more important than working with large-scale influencers boasting hundreds of thousands of followers.
- The content always has to feel original and authentic, in order to bring something new to the brand to create ‘thumb-stopping’ content.
- The key to success is for the client and influencer to create something different that will drive engagement. Read on for an Influencer Marketing Plan that works >>>
International travel presenter Ian Wright is on a mission to seek out and lick the dirtiest locations in Europe for The Lick-hiker’s Guide to Inner Strength, a campaign that promotes the virtues of Gefilus, a probiotics range by innovative dairy, Valio.
Created by hasan & partners Helsinki the 25-minute documentary sees Wright’s tongue come into contact with places that harbour bad bacteria - all in the name of testing immunity, gut health, and science. These include a Russian public toilet and underground station, a Finnish kindergarten, Swedish river, €10 note, London’s Piccadilly Circus and Tottenham Hotspur FC. [more…]
inTV, a cooperative group of independent media channels, has revealed from new research carried out by Ipsos that just over a quarter of Europe’s wealthiest [more…]
Just about everyone with whom I spoke asked for, or offered, a business card. On few occasions, I suggested connecting through professional online networks; unfortunately, this was not received warmly.
Before the end of the event, and after speaking with about 10 different professionals, once again I came to appreciate the value of print.
More than a fifth of UK retail sales took place online in May for the fifth month in a row https://t.co/8XZ6z72KXU
— Will Corry (@slievemore) June 7, 2016
How many Inbound leads are needed to reach your financial targets & provide real ROI? Enter your revenue goal to find out ... [no email required] Graphics by Shutterstock
Flop Gear .. sorry Top Gear ... All the recent articles in theMarketingblog.co.uk. [more…]