Advertising
Tetley has announced today that its new premium black tea brand, Estate Selection is to sponsor ITV1’s new Saturday morning programme, Saturday Farm which makes its debut this weekend (20th April).
Internet advertising growing fastest at 10% followed by outdoor, almost 8%
London, 18 April 2013 - Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report.
The $350 billion in global TV ad spending represented a 4.3 percent year-over-year increase, and a strong second half in North America contributed to a 3.2 percent rise in global ad spending for the year. Overall, TV ad spending accounted for 62.8 percent of global ad revenue in 2012.
Dan Hartveld, Red Ant’s technical director writes .. As mobile continues to be a hot topic for everyone – tech pundits, brands and industry mavens – there’s still a question over exactly how consumers use their smartphones when they’re out shopping. We all think they’re doing it, we feel in our collective gut that they’re going to do more of it as digital commerce and multichannel experiences get better.
But are consumers actually getting out their smartphones in-store and using them to compare, share and buy?
The short answer is yes, they are – but it’s currently a fringe activity which has yet to realise its full potential as a revenue driver. [more…]
Earlier this month, Irn-Bru announced it would be taking its Irn-Bru Gets You Through adverts south of the border, allowing English consumers the chance to join in with the fun. Watch the video.
Following this, Irn-Bru launched its latest advert, ‘Mum,’ once again allowing social media followers the chance to get a sneak preview before its official launch.
Once again, Irn-Bru tackle yet another contr0versial subject with good humour – putting the poor Irn-Bru drinker through his worst nightmare – friends ogling his mother’s ample cleavage.
Click here to see how job opportunities in PR and marketing have changed over the past year.
The number of PR and marketing job opportunities in the UK has grown by 13.39% over the past year, according to latest figures from the Reed Job Index.
Salaries in the industry are also faring well. Last month the average yearly wage in PR and marketing had grown by 2.48% since March 2012, whereas the average salary across all sectors has dropped by 1.52% in the same time-frame.
Most regions around the UK have more PR and marketing jobs on offer than in March 2012, with 5,012 jobs vacancies posted on reed.co.uk last month alone. Yorkshire has seen the biggest difference, with a significant 95% increase in opportunities since March 2012. Job vacancies in Scotland were up by 87.5% in the same period.
Nestle is celebrating its instant coffee brand Nescafe's 75th year anniversary. The company has created an extensive slideshow of photos that showcase Nescafe's marketing campaigns from the 1930s to this day.
The brand was formed recently after the Wall Street Crash in 1929. It is now one of the most frequently consumed beverage products on the market, with an average of 5,500 cups consumed per day in over 180 countries. [more…]
Smug Girl, Ditzy Girl, Muffin Girl and the whole concept of diet-food advertising. Meet Advertising's Horribly Clichéd Dieting Women Cheese brand's biting parody By Rebecca Cullers
LowLow is a brand of cheese products that have one-third the fat of regular cheese. Watch the video
But rather than produce the typical diet-food advert where women who don't need to be on a diet wiggle orgasmically as they chow down on cardboard-textured food stuffs, LowLow decided to make fun of the whole concept of diet-food advertising.
WeSEE.com today announces the hire of Sam Kayum as Chief Commercial Officer, a capacity in which he will lead the company’s continued commercial push in to the online advertising and video market.
Kayum’s remit will include growing the commercial side of the business to include key partnerships with media agencies, networks and exchanges, as well as video content owners.
EQ8, the natural energy drink, appointed London agency Biles Inc to refresh its packaging design as part of the launchof a new and improved recipe formulation.Backed by Malaysian entrepreneur Tony Fernandes (owner of QPR Football Club, Caterham F1 Team and CEO of AirAsia), EQ8 is a natural fruit juice based energy drink, which provides a natural energy lift, and contains one of your fivea day.
The range consists of two flavours EQ8 Orange & Passion Fruit; and EQ8 Cranberry & Apple available in 250mlcans.
Europe only region globally to suffer fall in spend vs. 2011
London, 11 April 2013 - 2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly Global AdView Pulse report.
A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth then receded to a more modest 2.5 percent in the fourth quarter. [more…]
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