The volume and ferocity of complaints made against TV adverts for personalised number plate firm MyPlates “rocked our socks off”, its chief executive has said, as he admitted he will think twice over the content of future campaigns.
Daryl Head said he was “upset” that the commercials sparked such controversy, with the Australian Standards Bureau receiving more than 350 complaints for the three executions, although some are likely to be duplicates. Watch the video
Direct and Digital agency LIDA @lidalondon continues to expand its offering with the promotion of former Managing Partner, Jonathan Goodman, to Managing Director.
The move comes in a period of accelerated growth for the award-winning agency that recently launched its inaugural international office, LIDA Australia. Goodman has been instrumental in securing a number of new business wins for the agency including Virgin Holidays and Land Rover Retail. He was also responsible for a number of award-winning campaigns, including IKEA ‘Snap a Napper’.
— Will Corry (@slievemore) July 23, 2014
Land Rover’s current “31 Days, 31 Parks” campaign calls for dozens of images showcasing National Parks. Instead of incurring the cost of flying photographers around the country, Y&R chose to utilize ImageBrief’s global network of commercial photographers to quickly source local photographers.
Once Y&R selected and hired five qualified professionals, the photographers coordinated photo shoots of their closest National Park. All this was achieved in just a few weeks’ time – saving both significant time and money.#GoSomewhereRare [more…]
— Will Corry (@slievemore) July 18, 2014