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Survey Results : All aboard the holiday booking process / By Andy O’Brien, Creative Director, Amaze – a St Ives Group company

by Assistant Editor on June 20, 2014

Summer’s on its way (honestly, it is) and so you’ve probably already booked your holiday. If, like me, you’re restricted to school holiday time, you’ve probably also done your research into how you can buck the system and go away for the price you would pay if you didn’t have kids.

It’s nigh-on impossible, by the way. Anyway, you’ve probably engaged in one of the most multi-channel purchasing experiences we have; ferrying yourself from one channel to another as you research, refine and book your break. [more…]

Is this the most ridiculous ad so far this year?

by Will Corry on June 20, 2014

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Cosmos Holidays recreates Florida Family Fun with ‘Big Kids’ Campaign

by Loudmouth PR on June 18, 2014

This week, Cosmos Holidays is launching a direct campaign to promote Florida as the ultimate family holiday location for summer 2015. The campaign, created by DMA Grand Prix winning agency, WDMP, aims to showcase the breadth of the Cosmos holiday experience by positioning Florida as a destination for ‘Big kids and the little ones too’.

competition on Facebook offers prospects the chance to win a family trip to Florida

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ISBA survey: advertisers still uncertain about real-time advertising

by Will Corry on June 18, 2014

ISBA and Infectious Media launching guide for advertisers to address issue

Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an @ISBAsays survey.

Over a third of respondents are unaware of what proportion of their own online campaigns involve RTA while only just over a third admit to having a ‘positive perception’ of RTA and Programmatic Trading.

The survey, run in collaboration with real-time advertising specialists @Infectiousmedia, shows that almost all respondents (96%) intend to learn more about RTA. The results come as ISBA and Infectious Media are set to launch a “Guide to Real-Time Advertising” on Friday 20 June at an event to help advertisers better understand the area.

Find out more at www.isba.org.uk

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Best ideas / 12 campaigns that will win at @Cannes_Lions

by Will Corry on June 15, 2014

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Movers and Groovers / Acxiom hires Starcom MediaVest Group’s Ian James as European Managing Director

by Assistant Editor on June 12, 2014

Acxiom, an enterprise data, analytics and software as a service company, today announces further strengthening of its European business with the appointment of Ian James, Starcom MediaVest Group (SMG) Chief Digital Officer EMEA and Dynamic Markets, as European Managing Director.

In this role, James will report to Nada Stirratt, Acxiom’s Global Chief Revenue Officer, and will be responsible for all of @AcxiomUK European operations including the roll-out of its unique Audience Operating System™ (AOS™) to the region. [more…]

Citroen and DS, Comptoir des Contonnieres, Ezugi, Flora Gold, Norwegian Cruise Line UK

by Will Corry on June 3, 2014

New marketing directors for Citroen and DS

AM-online
Citroen UK has appointed Helen Bradshaw as its marketing director following Jules Tilstone's promotion to become global head of marketing for the ...

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“Two years of hard work is reality as TrustFord finally launches” / Celia Pronto

by Will Corry on June 2, 2014

TrustFord recruits staff to represent trust for new ad campaign

To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.

The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.

The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.

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Shutterstock Infographic / In celebration of this year’s World Cup

by Will Corry on May 31, 2014

Shutterstock has published a football infographic in celebration of this year's World Cup. The infographic showcases a new survey revealing user downloading habits as excitement builds before the opening World Cup ceremony on June 12th.

According to the statistics from the @Shutterstock survey contributors have added more than 53,903 football images to the collection and downalods have surged by 91% between 2013 and 2014.  Brazil are leading the way averaging 19.8 images per customer, shortly followed by Mexico with over 13 images per user. The UK is the fourth largest downloader of football imagery in the world, averaging over 6 images per user.

The infographic also reveals that over 3.2 billion people watched the World Cup previously, presenting a golden opportunity for businesses to promote themselves, their products and services to a captive audience excited by the games.

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Is removing the creative brief key to the future of the industry? / Roj Whitelock, Creative Director and Partner, Jacob Bailey

by Assistant Editor on May 30, 2014

Roj Whitelock, Creative Director and Partner, Jacob Bailey

We all understand the traditional model of idea or concept development. A business is planning to launch a new service, undertake a rebrand or looking to establish a foothold in a new sector; it assesses what's needed to get the message across, identify what’s missing, pull together an outline and send it out to agencies to answer in a pitch.

This client brief becomes the centrepiece for on-boarding new clients.

The overarching aim is to devise a concept that will enable the business to capture the interest of the customer which, if done well, generates the desired financial results.

This process continues today, but it has undeniably evolved as a result of technology evolution and growth in customer channels. Arguably, there has never been a greater need for the creative brief. Brands now have more opportunities to create an interaction with a customer to build a long-term relationship; so, ensuring the best possible strategy is followed is vital.

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