Get in Touch

Advertising

Drive revenue, increase sales volume .. Load your own articles into theMarketingblog

by Will Corry on October 6, 2016

[more…]

RBH launch #ownthenight tv campaign for Resorts World Birmingham

RBH launch #ownthenight tv campaign for Resorts World Birmingham

by James on October 3, 2016

RBH Creative Communications Agency has developed a new night-time campaign for Resorts World Birmingham to promote their unique evening offer https://vimeo.com/184692500

The campaign showcases the Resort’s 18 bars and restaurants and Genting International Casino, and uses #OWNTHENIGHT to encourage audiences to create their own night out at Resorts World Birmingham. The campaign will launch on Monday across an extensive range of media including digital ads, TV and Video on Demand (VOD) on Sky AdSmart, All 4 and ITV. [more…]

Blunders : Don’t be a rule-breaker when it comes to social media and celebrity endorsements / PromoVeritas

Blunders : Don’t be a rule-breaker when it comes to social media and celebrity endorsements / PromoVeritas

by promoveritas on October 2, 2016

A recent ASA ruling has highlighted the widespread problem of celebrities and bloggers breaking the rules when it comes to promoting brands on social media. Complaints were made concerning a tweet posted about Alpro yoghurt by TV presenter AJ Odudu to her 25,000 followers that didn’t identify the tweet as a paid for commercial message or #ad.

[more…]

Who is the hot girl in the Car’s Junior commercial?

Who is the hot girl in the Car’s Junior commercial?

by Will Corry on September 27, 2016

[more…]

Pearl & Dean pays homage to the unseen heroes of cinema with epic ‘Tumbleweed Trainer’ film

Pearl & Dean pays homage to the unseen heroes of cinema with epic ‘Tumbleweed Trainer’ film

by James on September 26, 2016

Brothers and Sisters is back in cinemas with a new epic spot for Pearl & Dean celebrating the unseen heroes of the film industry.

The tongue-in-cheek film, aims to celebrate the unseen heroes of the film industry and tells the story of an enigmatic woman who trains tumbleweed to roll across the screen at precisely the right moment during a western shoot out.

[more…]

“Sales start before your salesman calls” : Load your own unlimited articles

“Sales start before your salesman calls” : Load your own unlimited articles

by Will Corry on September 26, 2016

[more…]

AudienceScience’s new partnership with ShiftForward AdForecaster will help advertisers plan campaigns with greater confidence

AudienceScience’s new partnership with ShiftForward AdForecaster will help advertisers plan campaigns with greater confidence

by Loudmouth PR on September 26, 2016

Main picture .. ShiftForward’s CEO, Paulo Cunha,

AudienceScience,  has selected ShiftForward AdForecaster as its partner for ad availability predictions. The integration of ShiftForward AdForecaster into AudienceScience’s platform will make it possible for advertisers to quickly and reliably estimate ad inventory availability in the coming days and weeks, so that they can confidently and accurately build their media plans ahead of time.

This bolsters AudienceScience’s mission to give global advertisers greater control and transparency across their automated digital advertising campaigns. [more…]

Movers and Groovers : Brand Union – extensive reorganisation of its Asia Pacific operations and management team

by Simpson on September 19, 2016

WPP’s global brand strategy and design agency, Brand Union today announces an extensive reorganisation of its Asia Pacific operations and management team. The new model will offer prospects and current Brand Union clients the ability to grow across the Asian market.

As part of this restructure Brand Union will be appointing Monica Lee (currently CEO, North Asia) and Graham Hitchmough (currently CEO, South and Southeast Asia) to the roles of Chairman and CEO respectively for the region.

Lee and Hitchmough will be supported by a refreshed regional management team comprising of Ambrish Chaudhry, Head of Strategy; Dan Ellis, Head of Design; and Po Kay Lee who will be assuming the newly created position of Head of Experience. [more…]

4 ways to power up your B2B email marketing campaigns – Julie Knight

4 ways to power up your B2B email marketing campaigns – Julie Knight

by Will Corry on September 13, 2016

The power of email is not likely to dwindle anytime soon. Email marketing campaigns are cost-effective and have a high return on investment (ROI) when the right design and messaging are used.

[more…]

AudienceScience expands cross-device capabilities through Screen6 partnership

AudienceScience expands cross-device capabilities through Screen6 partnership

by Loudmouth PR on September 8, 2016

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and analyse addressable media, has announced that it has expanded its industry-leading cross-device targeting and measurement capabilities through a direct integration with Screen6, the global leader in cross-device identity management.

The partnership increases the accuracy of the tools, functionality and controls brand advertisers need to run addressable media campaigns, at global scale, within today's increasingly fragmented media and device landscape.

Advertisers using AudienceScience® Helios can now leverage Screen6's unique audience graph capabilities to comprehensively measure the reach and frequency of their addressable media, gain insights into cross-device conversion attribution, target at scale, and frequency cap across channels, all in a privacy-compliant manner.

[more…]