Summer’s on its way (honestly, it is) and so you’ve probably already booked your holiday. If, like me, you’re restricted to school holiday time, you’ve probably also done your research into how you can buck the system and go away for the price you would pay if you didn’t have kids.
It’s nigh-on impossible, by the way. Anyway, you’ve probably engaged in one of the most multi-channel purchasing experiences we have; ferrying yourself from one channel to another as you research, refine and book your break. [more…]
This is the most ridiculous ad we've seen in a long time. Bet you can't guess what it's for until the end frame! http://t.co/cy1Rl0feQV
— Toucan (@Toucan_) January 30, 2014
— Co.Create (@FastCoCreate) June 15, 2014
To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.
The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.
The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.
Shutterstock has published a football infographic in celebration of this year's World Cup. The infographic showcases a new survey revealing user downloading habits as excitement builds before the opening World Cup ceremony on June 12th.
According to the statistics from the @Shutterstock survey contributors have added more than 53,903 football images to the collection and downalods have surged by 91% between 2013 and 2014. Brazil are leading the way averaging 19.8 images per customer, shortly followed by Mexico with over 13 images per user. The UK is the fourth largest downloader of football imagery in the world, averaging over 6 images per user.
The infographic also reveals that over 3.2 billion people watched the World Cup previously, presenting a golden opportunity for businesses to promote themselves, their products and services to a captive audience excited by the games.
Roj Whitelock, Creative Director and Partner, Jacob Bailey
We all understand the traditional model of idea or concept development. A business is planning to launch a new service, undertake a rebrand or looking to establish a foothold in a new sector; it assesses what's needed to get the message across, identify what’s missing, pull together an outline and send it out to agencies to answer in a pitch.
This client brief becomes the centrepiece for on-boarding new clients.
The overarching aim is to devise a concept that will enable the business to capture the interest of the customer which, if done well, generates the desired financial results.
This process continues today, but it has undeniably evolved as a result of technology evolution and growth in customer channels. Arguably, there has never been a greater need for the creative brief. Brands now have more opportunities to create an interaction with a customer to build a long-term relationship; so, ensuring the best possible strategy is followed is vital.