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Nivea’s spot featuring pooping seagull may be the stupidest ad of 2016

Nivea’s spot featuring pooping seagull may be the stupidest ad of 2016

by James on July 11, 2016

It is definitely not a good thing when advertising legend Sir John Hegarty describes your spot as "the most stupid thing" the has even seen in his whole life.

That is exactly what happened to a recent Nivea ad, created by German and agency, Jung Von Matt/Elbe- this unfortunate and features a robotic seagull that poops sunscreen on children. [more…]

What are the tools that today’s chief marketing officers really need? / SlideShare from RedPixie

What are the tools that today’s chief marketing officers really need? / SlideShare from RedPixie

by Will Corry on July 4, 2016

If you have asked yourself the above question as a CMO, it could have been in a wide range of circumstances. You may have had a major product launch to oversee, market share to build or another, completely different objective.

Whatever your own organisation's situation, there's just so much to think about. What's the significance of location? Where should your ideas go? How should those ideas be shared and absorbed? What's the best process for turning those ideas into actions? How should your creations be shared? What are the best approaches for asking questions and obtaining information?

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Movers and Groovers : AudienceScience adds experienced software executives to fuel growth of its ‘Advertising Automation Platform’

by Loudmouth PR on June 29, 2016

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and acquire consumers via addressable media, has announced the addition of three executives to lead the company as it expands its global footprint while helping advertisers effectively acquire and grow new customers.

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[eBook] How to reduce the B2B software sales cycle with inbound marketing

[eBook] How to reduce the B2B software sales cycle with inbound marketing

by Will Corry on June 25, 2016

Selling and closing enterprise software sales takes time, and with sales cycle lengths on the increase, understanding how to shorten the time it takes to close has never been more important.

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Latest news from the Cannes Innovation Festival – A special article by Susan Perolls

by Will Corry on June 22, 2016

BACK TO BASICS AT CANNES

By Susan Perolls, Cannes Correspondent for theMarketingblog (from a series of events and interviews across Day One of Cannes Innovation Festival)

As Cannes Lions welcomes its mini Innovation Festival for the second year, it’s interesting to hear speakers telling us that, while the elements that make up innovation (data x tech x ideas) are driving the changes and growth in the industry, there is also a ‘back to basics’ mentality in the minds of senior practitioners.  They want to do great things and do them better – but in order to do so there is a desire to bring rigour to a lot of advertising processes that has got lost along the way.

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Ambitious SMEs say marketing is ‘crucial’ to growth, but measuring ROI holds them back

by Simpson on June 20, 2016

Royal Mail MarketReach today releases new research revealing that the majority (81 per cent) of UK SMEs believe marketing is ‘critical’ or ‘essential’ to their business growth, with 37 per cent believing it is the primary driver of their business.

The research demonstrates that SMEs are ambitious and focused on growth, with nearly nine out of ten (89 per cent) looking to grow their business this year.

The research findings are published in a new guide from SMEs Smart Marketing for Small Businesses which can be downloaded here and looks at the business ambitions and marketing challenges of UK SMEs in 2016.

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Sainsbury’s ad account – will it move? / via MAA

Sainsbury’s ad account – will it move? / via MAA

by Will Corry on June 19, 2016

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Sainsbury’s is currently reviewing its UK ad account with AMV BBDO, after a 40-year tenure (with a brief interregnum at M&C Saatchi), the first such review for 11 years

It seems to be casting its net quite widely, at least in terms of the getting-to-know-you ‘chemistry’ meetings with indies Lucky Generals and Joint on the long list along with WPP agencies Grey and CHI (49.9 per cent owned by WPP but increasingly operating as part of the WPP fold). [more…]

Vision : Every piece of market research and testing suggested that the drink would flop

by Will Corry on June 19, 2016

When an Austrian toothpaste salesman named Dietrich arrived in Thailand suffering from jet lag, a hotelier recommended a can of the local pick me up, Krating Daeng.

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B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

by Will Corry on June 18, 2016

Did you know that 'influencer marketing' is growing faster than organic search, paid search, email etc.  Here are 3 points to ponder

  1. Finding new influencers with a highly engaged following loyal to the brand is more important than working with large-scale influencers boasting hundreds of thousands of followers.
  2. The content always has to feel original and authentic, in order to bring something new to the brand to create ‘thumb-stopping’ content.
  3. The key to success is for the client and influencer to create something different that will drive engagement. Read on for an Influencer Marketing Plan that works >>>

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Watch : The Lick-hikers guide to inner strength campaign / Valio Gefilus

by James on June 17, 2016

International travel presenter Ian Wright is on a mission to seek out and lick the dirtiest locations in Europe for The Lick-hiker’s Guide to Inner Strength, a campaign that promotes the virtues of Gefilus, a probiotics range by innovative dairy, Valio.

Created by hasan & partners Helsinki the 25-minute documentary sees Wright’s tongue come into contact with places that harbour bad bacteria - all in the name of testing immunity, gut health, and science.  These include a Russian public toilet and underground station, a Finnish kindergarten, Swedish river, €10 note, London’s Piccadilly Circus and Tottenham Hotspur FC. [more…]