KP Snacks have revealed a new design for their UK leading ridged crisp brand, McCoy’s – the first major rebrand in years. Set to hit the shelves this summer, the new look and feel aims to target the ‘modern man’, enhance shelf stand-out and increase sales of the iconic snack range
Coley Porter Bell was tasked to create a design that builds upon the brand’s strong heritage and vast popularity to generate a bold, dynamic and lively-looking pack design, with the McCoy's logo being recrafted into a cleaner, more cutting edge style. [more…]
As part of an ongoing relationship with independent creative agency ZAK, New Balance today launches ‘Make Chances. Take Chances’, the brand’s advertisement to promote its first collection of football boots. New Balance has introduced the two new boots, both designed for attacking players, but differentiated by style of play.
The Visaro boot is for players who ‘Make Chances’ and the Furon boot for players who ‘Take Chances’. [more…]
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Our special Q & A feature concentrates this time round on Hey Human and Brave’s Managing Partner Helen Weisinger.
I found Helen’s approach fascinating. Her comments made really good business sense. Helen’s determination is captured in this exclusive Marketingblog interview – enjoy it. Editor