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Research : “Consumers have grown accustomed to discounts, with coupon usage now forming an integral part of the shopping trip” / Charles D’Oyly, Valassis

by Will Corry on July 1, 2014

In the battle for consumer spend, discounts win

  • 84 per cent of supermarket shoppers use coupons
  • Consumers saving £3 billion a year through coupons
  • Coupons are used widely across all demographics.
  • Rise of the discounter – 30% of all shoppers are frequenting these stores more than a year ago.

Shoppers’ savings are increasing with over a third of consumers saving at least £5 a month by using coupons – up 10 per cent on 2013 figures according to coupon experts Valassis Ltd. This adds up to benefits of around £3 billion a year for coupon hungry consumers.

For insights on intelligent media delivery, visit www.valassis.com and follow @valassis on Twitter.

Other Valassis articles in theMarketingblog

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“The road to advertising people want” / Affectv on the evolution of advertising / Ray Jenkin, Affectv

by Will Corry on July 1, 2014

An article by Affectv on the evolution of advertising by Ray Jenkin, Affectv

We are at a really exciting point in the advertising technology story. The emergence of technology, like real time bidding as a protocol, the demand side and data management platforms, have opened up huge opportunities for finding and engaging audiences in a way that has never before been possible.

Taking a look back at the emergence and growth of audience targeting we can really understand how revolutionary these new technologies are for this industry and also point to the new and exciting opportunities emerging as well as the challenges as an industry we face.

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eMarketer: UK mobile ad spending to pass the £2 billion mark this year – plus comment by Andrew Goode, Project Sunblock

by Will Corry on July 1, 2014

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How to boost your businesses local sales with a straight-forward guide to online local advertising

by Will Corry on June 30, 2014

A new information source for SME's. Choice Loans have put together a straight-forward guide to Online Local Advertising. With links to reputable apps, tools and best practice guides across the web that you could use to boost your businesses local sales.

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Could you handle this “I feel very embarrassed situation”? / Women for Women Video

by Will Corry on June 29, 2014

Humorous and thinly veiled gun control ad

Latching onto the notion children do not respect boundaries or privacy when it comes to snooping around the house for fun items to play with, this gun safety ad from Evolve features two mothers talking to one another while their children run around the house and play.

When the children run outdoors and into view of their parents, the mothers are horrified to find out their two children are playing sword with a pair of dildos. The ad closes with, "If they find it, they'll play with it. So always lock up your guns." Via Adrants

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Yahoo!’s Prime View gives basic reassurances to advertisers that must be extended to UK, says ISBA

by Will Corry on June 29, 2014

The news that US advertisers can now buy ad impressions that are viewed solely by potential consumers – rather than robots – will provide basic guarantees that ad spend is not being wasted, says ISBA. The voice of British advertisers would now like Yahoo!’s premium Prime View service to be extended to the UK.

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Women for Women Video : Why do women keep saying sorry?

by Will Corry on June 27, 2014

Women have a habit of saying sorry throughout different situations. Stop being sorry, be strong and shine on. Pantene in this new ad say  ..  Sorry, but we are not longer sorry. Share your strength with Pantene!

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IAB study shows that of the £1.86 billion spent on display ads across the internet and mobile in 2013 28% (about £500m million) was traded programmatically

by Will Corry on June 26, 2014

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Weve’s adoption of AdChoices icon welcomed by ISBA

by Will Corry on June 26, 2014

Weve’s adoption of AdChoices icon welcomed by ISBA

ISBA has welcomed Weve’s move to serve the AdChoices icon against all of its mobile display advertising. The icon was developed in 2012 to give consumers the choice to opt out of receiving Online Behavioural Advertising (OBA).

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“Disruptive ads cause more than 10 times as many complaints from consumers as semi-disruptive ads” / Opera Mediaworks Research

by Will Corry on June 24, 2014

  • Disruptive full-screen mobile ads generate 10 times as many complaints as semi-disruptive ads (half-screen), but achieve a similar CTR.
  • The data comes from analysis of more than 15m UK mobile ad impressions by @OMediaworks Opera Mediaworks.
  • Whilst a semi-disruptive ad generated one complaint for every 1,267,114 impressions, disruptive ads generated a complaint every 127,267 impressions.
  • But they aren't worth the hassle, as semi-disruptive ads generate CTRs more than three times higher (350%) than standard banner or video adverts while fully disruptive ads generate CTRs 381% higher than standard.

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