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B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

by Will Corry on June 18, 2016

Did you know that 'influencer marketing' is growing faster than organic search, paid search, email etc.  Here are 3 points to ponder

  1. Finding new influencers with a highly engaged following loyal to the brand is more important than working with large-scale influencers boasting hundreds of thousands of followers.
  2. The content always has to feel original and authentic, in order to bring something new to the brand to create ‘thumb-stopping’ content.
  3. The key to success is for the client and influencer to create something different that will drive engagement. Read on for an Influencer Marketing Plan that works >>>

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Watch : The Lick-hikers guide to inner strength campaign / Valio Gefilus

by James on June 17, 2016

International travel presenter Ian Wright is on a mission to seek out and lick the dirtiest locations in Europe for The Lick-hiker’s Guide to Inner Strength, a campaign that promotes the virtues of Gefilus, a probiotics range by innovative dairy, Valio.

Created by hasan & partners Helsinki the 25-minute documentary sees Wright’s tongue come into contact with places that harbour bad bacteria - all in the name of testing immunity, gut health, and science.  These include a Russian public toilet and underground station, a Finnish kindergarten, Swedish river, €10 note, London’s Piccadilly Circus and Tottenham Hotspur FC. [more…]

New Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe

New Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe

by Loudmouth PR on June 16, 2016

inTV, a cooperative group of independent media channels, has revealed from new research carried out by Ipsos that just over a quarter of Europe’s wealthiest [more…]

Print advertising stands head and shoulders above online marketing – How true is that?

Print advertising stands head and shoulders above online marketing – How true is that?

by Will Corry on June 16, 2016

I was recently at a networking event for professionals. There were over a 1,000 individuals representing a wide range of careers, from architects to lawyers to landscapers.

Just about everyone with whom I spoke asked for, or offered, a business card. On few occasions, I suggested connecting through professional online networks; unfortunately, this was not received warmly.

Before the end of the event, and after speaking with about 10 different professionals, once again I came to appreciate the value of print.

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More than a fifth of UK retail sales took place online in May for the fifth month in a row …via Internet Retailing

by Will Corry on June 7, 2016

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How many inbound leads are needed to reach your financial targets & provide real ROI?

How many inbound leads are needed to reach your financial targets & provide real ROI?

by Will Corry on June 6, 2016


Inbound Marketing ROI [Calculator]

How many Inbound leads are needed to reach your financial targets & provide real ROI? Enter your revenue goal to find out ... [no email required] Graphics by Shutterstock

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Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – Inbound Marketing eBook

by Will Corry on June 3, 2016

[eBook] A CMO's Guide To Inbound Marketing ROI

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.
Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

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Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes  … by Susan Perolls

Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes … by Susan Perolls

by Will Corry on June 1, 2016

By Susan Perolls, Cannes Innovation Correspondent for TheMarketingblog

It’s three weeks today until the Innovation Festival opens at Cannes, and so it feels that the countdown can finally begin. And with that, comes the excitement of anticipating what will be the biggest news and innovations we’ll see.

Given that the main Cannes Lions Advertising Festival is often called the ‘Grand Dame’ of industry events, it’s probably fair to say that the Innovation Festival, being in its second year, is seen by many as the upstart of La Croisette. It doesn’t yet have the kudos of its mother, not so far attracting the headline pullers like Gwyneth Paltrow, David Droga and Will Smith who are speaking at the main Festival.

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Flop Gear, sorry Top Gear … 6 fresh articles from theMarketingblog.co.uk

by Will Corry on June 1, 2016

Flop Gear .. sorry Top Gear ... All the recent articles in theMarketingblog.co.uk. [more…]

Banned : Jack Wills for ‘sexually inappropriate’ ad

Banned : Jack Wills for ‘sexually inappropriate’ ad

by Will Corry on June 1, 2016

A Jack Wills ad showing various male and female models drinking in their underwear and posing on a bed has been banned by the ad regulator for being overtly sexualised and “inappropriate” for younger teenagers.

Catalogue mailout banned for featuring ‘inappropriate’ images of models drinking and on a bed

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