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Advertising

Research from Nielsen: Internet ad spend up 32% globally, TV up 4%

London, 27 January 2014: According to Nielsen’s quarterly Global AdView Pulse report,display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before. Display Internet ads, although measured […]

Research from Nielsen: Internet ad spend up 32% globally, TV up 4% Read More »

Rakuten LinkShare’s results : Cassie Colletti, Director of eCommerce, Lacoste: “Over Christmas, affiliates helped us drive online traffic and sales for consumers”

Cassie Colletti, Director of eCommerce, Lacoste: “Over Christmas, affiliates helped us drive online traffic and sales for consumers. With the continued growth of mobile commerce, we needed the assurance that transactions on every device would be securely and accurately attributed.

Rakuten LinkShare’s results : Cassie Colletti, Director of eCommerce, Lacoste: “Over Christmas, affiliates helped us drive online traffic and sales for consumers” Read More »

IMRG Managing Director Justin Opie – “Mobile has undoubtedly been the shining star. Last year it posted growth of 138% across a broad range of retailers”

From www.imrg.org IMRG Managing Director Justin Opie appeared on Jeff Randall Live on Sky News on Thursday, January 16. 

IMRG Managing Director Justin Opie – “Mobile has undoubtedly been the shining star. Last year it posted growth of 138% across a broad range of retailers” Read More »

IAB Research : In 2013, UK consumers made 150 million purchases via affiliate websites – three for every British adult – totalling £13 billion

Advertisers spent £1 billion on “Online Performance Marketing” in 2013; up 15% on 2012 Generates £14bn in sales, equals £14 for every £1 spent 4 in 10 Britons online a month visit a price comparison site London, 21 January, 2014:

IAB Research : In 2013, UK consumers made 150 million purchases via affiliate websites – three for every British adult – totalling £13 billion Read More »