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Blunders

Blunders : Corporate reputations are easily lost in South Africa

by Will Corry on September 21, 2017

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BBB : Big Bad Blunders : Ryanair and O’Leary get it wrong in a big way

by Will Corry on September 19, 2017

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15 worst marketing blunders of all-time

by Will Corry on September 10, 2017

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Subtitling blunder … Cromer, famous for its crap!

by Will Corry on September 7, 2017

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Sleaze blunder : Bell Pottinger expelled from trade body for South African campaign

by Will Corry on September 4, 2017

The penalty follows a controversial media campaign in South Africa that "incited racial hatred".

Embattled public relations firm Bell Pottinger has had its membership of the Public Relations and Communications Association (PRCA) terminated.

In a press statement embargoed for 01:00 on Tuesday, September 5, the UK-based PRCA announced that Bell Pottinger would not be eligible to reapply for corporate membership of the PRCA for a minimum period of five years.

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Blunders : “What would you expect from this odious pantomime dame?”

by Will Corry on August 15, 2017

Alex Salmond has been accused of ‘sexism’ after telling a joke about having sex with Nicola Sturgeon and Theresa May.

The former First Minister’s Edinburgh Festival gag also mentioned Scottish Tory leader Ruth Davidson and First Lady Melania Trump [more…]

Retail Blunders : Morrisons fined for harassing unsubscribed customers

Retail Blunders : Morrisons fined for harassing unsubscribed customers

by Will Corry on August 8, 2017

Recently the Information Commissioner’s Office (The ICO) fined supermarket chain Morrisons £10,500 for sending out emails to people who had already unsubscribed from their communications.

Following a complaint from a disgruntled recipient the ICO’s investigation found that between October and November 2016, 200,000 emails entitled ‘Your Account Details’ were sent out inviting customers to amend their preferences so that they could start receiving news, points and coupons from Morrisons. Because these customers had previously opted to not to receive Morrisons’ emails this deemed a serious breach of the Privacy and Electronic Communication Regulations (PECR).

Talk to PromoVeritas  Tel: +44 (0)20 3325 6000  Email: info@promoveritas.com

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3 excruciating email blunders we never recover from

by Will Corry on July 13, 2017

You’ve most likely fallen prey to a missent email at some point in your career (darn you, Reply All).

While a quick “sorry!” follow-up is usually enough to quell any issues, sometimes that one email sent by accident can have bigger repercussions for your job or reputation—and five professionals are breaking down what happened when they did just that.

What are the biggest takeaways they have for you the next time you’re tempted to send that mean message about your boss or forward something on an email chain? Here are the three most important lessons they learned.

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Is this the year’s weirdest ad?

by Will Corry on July 3, 2017

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20 of the Worst Typos, Grammatical Errors & Spelling Mistakes We’ve Ever Seen

by Will Corry on July 1, 2017

20 of the Worst Typos, Grammatical Errors & Spelling Mistakes We've Ever Seen [more…]