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What to look for when hiring a content writer on @lilachbullock … New website for Lilach Bullock

by Will Corry on April 4, 2017

See Lilach Bullock's new site

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Amaze One leads the charge to ‘humanise’ CRM

Amaze One leads the charge to ‘humanise’ CRM

by Clare on February 21, 2017

A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]

Women for Women : Do women make better marketers than men?

Women for Women : Do women make better marketers than men?

by Will Corry on July 4, 2016

Gender equality in the workplace is certainly a hot topic in the media these days, and some women are playing as big a role as men in shaping the way we progress. In marketing, advertising and the media, there are lots of women filling all of the roles, and performing very well.

However, some people suggest that it is actually the generalised differences between women and men that make women strong marketers, rather than their equality with their male peers.

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Women for Women :  “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

Women for Women : “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

by Will Corry on June 20, 2016

The UK lingerie market is up for grabs.  During the 1980s the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more fragmented and consumers’ preferences have changed.

Avril Breen, Pragma Consulting writes ...Recently, we had the privilege of speaking to Janie Schaffer, former Chief Creative Officer at Victoria’s Secret, founder of Knickerbox and renowned 'Knicker Queen' about how she thinks the market has changed and what retailers could do to gain share in this increasingly saturated space.

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Movers & Groovers: CarKeys.co.uk adds to its executive team

by Assistant Editor on May 27, 2016

CarKeys.co.uk has announced the expansion of its senior team, as Chris Smith becomes Head of Carkeys.co.uk and Sean Harris joins the team as Commercial Operations Manager.

The content driven website, that delivers customer insight to hundreds of dealerships, has made the appointments as an increasing amount of dealers and manufacturers are leveraging the qualified leads that its research delivers.

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Women for Women : The lowdown on how to create female-appeal

Women for Women : The lowdown on how to create female-appeal

by Loudmouth PR on May 19, 2016

Sam Ellison and Emma Jones, founding partners at Redshoe Brand Design, a design agency specialising in designing for women, are back from M2W in New York, the world’s biggest conference on marketing to women. For anyone wanting to better engage with women through their branding, marketing and design, here is their report on the thinking that garnered the biggest share of voice at the conference

According to conference-speaker Marti Barletta (author of Marketing To Women): “women control over 20 trillion dollars in worldwide spend, are the ‘currency of success’, the fastest growing economic force in the world and could be a game changer for any brand”.

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Women for Women : “Fed up with having to throw another pair of saggy ‘Nora Batty’ tights in the bin?”

by Will Corry on May 5, 2016

At £22, are these really the perfect tights? Pairs that promise to stay exactly in place due to a more elasticated waistband fly off the shelves

  • British start-up Heist boasts it has 'cracked the perfect pair of black tights'
  • Firm claims they don't sag around the crotch or the knee, and are not itchy
  • Says its hosiery has already proved a hit, generating £10,000 in sales a day
  • £22 tights boast elasticated waistband, no seams and they are hand-sewn

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Women for Women : The unseen relationship five women have with their bodies and their undergarments

Women for Women : The unseen relationship five women have with their bodies and their undergarments

by Will Corry on April 30, 2016

Contemporary notions of underwear have been largely formed by the male gaze. Sexualised advertising imagery of women in heighted poses and impossible designs are worlds apart from the daily reality of dressing in undergarments.

This film explores the unseen relationship five women have with their bodies and their undergarments.

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Movers and Groovers : Ingenuity has appointed Claire van der Zant as business director

by Contributing Editor on February 8, 2016

Ingenuity, the independent integrated new business consultancy for agencies and brands, has appointed Claire van der Zant as business director as it pursues strong growth in 2016.

Van der Zant joins from Cherry London where she was head of new business. At Cherry, she developed partnership-led CRM, acquisition and loyalty programmes, helping to launch O2 Priority. Prior to that she was client partner at Rainmaker.

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Women for Women : Is grey the new black? @KendallJenner rocks the grey trend

by Will Corry on October 30, 2015

Grey is the new black! Mix it up with these grey-on-grey..

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