Get in Touch

Businesswoman

Women for Women : “Celebrating women in the research industry”

Women for Women : “Celebrating women in the research industry”

by on October 14, 2019

Caitlin Thomas writes in her blog ...

Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).

[more…]

4 pathways to funding small business growth

4 pathways to funding small business growth

by on September 25, 2019

Finding success in any small business is an exciting time. When the company has reached the level where growth is imminent, and the future is inspiring, everything seems rosy.

Until the realization sets in that growth means the need for more capital to support the expansion.

[more…]

Movers & Groovers : Former Five9 Executive Niki Hall joins Selligent Marketing Cloud

Movers & Groovers : Former Five9 Executive Niki Hall joins Selligent Marketing Cloud

by on May 9, 2019

  • Former Five9 Executive Niki Hall Joins Selligent Marketing Cloud as CMO

  • Veteran Silicon Valley Leader to Drive Global Marketing Strategy

Global B2C marketing automation company Selligent Marketing Cloud today announced that Niki Hall has joined as Chief Marketing Officer (CMO), leading the company’s global go-to-market strategy, including demand generation, product, client, partner and field marketing and communications, and brand initiatives.

[more…]

Is slowing down the key to keeping up in our fast-paced world?

Is slowing down the key to keeping up in our fast-paced world?

by on March 15, 2019

Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that are affecting us all in the ver-changing business landscape, and how they impact everything from leadership to loyalty to the brand itself.

[more…]

Women for Women : “Brands are dropping the ball by missing out on this household spending segment”

Women for Women : “Brands are dropping the ball by missing out on this household spending segment”

by on March 6, 2019

It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far less for women of colour), their share of personal wealth in the U.S. keeps increasing—to about 60 percent—meaning they will have close to $22 trillion (that is not a typo!) by 2020.

[more…]

Modern marketers’ five biggest challenges

Modern marketers’ five biggest challenges

by on February 7, 2019

By Rochelle Fowler, Marketing Manager UK & Nordics , Selligent Marketing Cloud

The pace of change has never been quicker.

Accelerating technological developments mean it’s expected that in in five years our technology will be 32 times better than it is now, and in 20 years it will be a million times more advanced.

This rapid change is driving changes in consumer behaviour and expectations too. The demand for instant gratification means consumers are speeding up, and within businesses, it is marketers leading the race to keep up.

[more…]

Entrepreneurs : “One secret sauce that all women have is believing in themselves”

Entrepreneurs : “One secret sauce that all women have is believing in themselves”

by on October 5, 2018

Women for Women : What do a groundbreaking choreographer, a leader in the dynamic field of venture capital, and an award-winning author, producer and television writer have in common?

They’re all female entrepreneurs who have achieved considerable success in their respective fields — and on their own terms.

[more…]

Women for Women : “Do not help your children with their homework”

by on September 17, 2018

[more…]

Easy ways to further your workplace qualifications … Exclusive to theMarketingblog

Easy ways to further your workplace qualifications … Exclusive to theMarketingblog

by on May 24, 2018

The most valuable employee is one that continues to improve.

The most invaluable employee is one that knows the changes that are occurring in the industry and has kept pace with the world. They are people who always strive to do better and to be better.

[more…]

Officials trying to stop Kathrine Switzer running the Boston Marathon because, y’know, women can’t run marathons… Well, she ran the London Marathon today, aged 71

by on April 24, 2018

[more…]