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Is slowing down the key to keeping up in our fast-paced world?

Is slowing down the key to keeping up in our fast-paced world?

by on March 15, 2019

Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that are affecting us all in the ver-changing business landscape, and how they impact everything from leadership to loyalty to the brand itself.

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Women for Women : “Brands are dropping the ball by missing out on this household spending segment”

Women for Women : “Brands are dropping the ball by missing out on this household spending segment”

by on March 6, 2019

It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far less for women of colour), their share of personal wealth in the U.S. keeps increasing—to about 60 percent—meaning they will have close to $22 trillion (that is not a typo!) by 2020.

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Modern marketers’ five biggest challenges

Modern marketers’ five biggest challenges

by on February 7, 2019

By Rochelle Fowler, Marketing Manager UK & Nordics , Selligent Marketing Cloud

The pace of change has never been quicker.

Accelerating technological developments mean it’s expected that in in five years our technology will be 32 times better than it is now, and in 20 years it will be a million times more advanced.

This rapid change is driving changes in consumer behaviour and expectations too. The demand for instant gratification means consumers are speeding up, and within businesses, it is marketers leading the race to keep up.

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Entrepreneurs : “One secret sauce that all women have is believing in themselves”

Entrepreneurs : “One secret sauce that all women have is believing in themselves”

by on October 5, 2018

Women for Women : What do a groundbreaking choreographer, a leader in the dynamic field of venture capital, and an award-winning author, producer and television writer have in common?

They’re all female entrepreneurs who have achieved considerable success in their respective fields — and on their own terms.

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Women for Women : “Do not help your children with their homework”

by on September 17, 2018

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Easy ways to further your workplace qualifications … Exclusive to theMarketingblog

Easy ways to further your workplace qualifications … Exclusive to theMarketingblog

by on May 24, 2018

The most valuable employee is one that continues to improve.

The most invaluable employee is one that knows the changes that are occurring in the industry and has kept pace with the world. They are people who always strive to do better and to be better.

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Officials trying to stop Kathrine Switzer running the Boston Marathon because, y’know, women can’t run marathons… Well, she ran the London Marathon today, aged 71

by on April 24, 2018

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Women for Women : Motherhood in the 21st century workplace

Women for Women : Motherhood in the 21st century workplace

by on January 30, 2018

Sandra Wilkin, Creative Services Manager at WONDER London

The conversation around working mothers has always been controversial.

While there are many different ways that businesses perceive mothers in the workplace, and attitudes are undeniably changing for the better, all too often their voices are still not being heard.

There remains both men and women responsible for setting up offices and hiring for global corporations who still consider employing working mothers as being detrimental to their business. The ongoing stigma around this needs to change. [more…]

Washington Post’s Winchurch-Beale appointed World Media Group President for second year in management team restructure

by on January 25, 2018

New Team Extends World Media Awards Entry Deadline by a Week to Thursday 1st February

The World Media Group, a strategic alliance of the world’s leading international publications, announced a new structure of its management team today, appointing two vice presidents to support, Emma Winchurch-Beale in her role of World Media Group President.

Alexandra Delamain, SVP Head of Sales and Client Services, EMEA for The Economist and Stephen Murphy, Global Brand Director for National Geographic, take on the additional roles of VP World Media Group, effective immediately. Winchurch-Beale, International Sales Director at the Washington Post, is the first World Media Group president to continue in the role for a second year. [more…]

Women for Women : A brand that has successfully blended lingerie with activewear

by on September 18, 2017

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