A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]
The UK lingerie market is up for grabs. During the 1980s the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more fragmented and consumers’ preferences have changed.
Avril Breen, Pragma Consulting writes ...Recently, we had the privilege of speaking to Janie Schaffer, former Chief Creative Officer at Victoria’s Secret, founder of Knickerbox and renowned 'Knicker Queen' about how she thinks the market has changed and what retailers could do to gain share in this increasingly saturated space.
The content driven website, that delivers customer insight to hundreds of dealerships, has made the appointments as an increasing amount of dealers and manufacturers are leveraging the qualified leads that its research delivers.
Sam Ellison and Emma Jones, founding partners at Redshoe Brand Design, a design agency specialising in designing for women, are back from M2W in New York, the world’s biggest conference on marketing to women. For anyone wanting to better engage with women through their branding, marketing and design, here is their report on the thinking that garnered the biggest share of voice at the conference
According to conference-speaker Marti Barletta (author of Marketing To Women): “women control over 20 trillion dollars in worldwide spend, are the ‘currency of success’, the fastest growing economic force in the world and could be a game changer for any brand”.
- British start-up Heist boasts it has 'cracked the perfect pair of black tights'
- Firm claims they don't sag around the crotch or the knee, and are not itchy
- Says its hosiery has already proved a hit, generating £10,000 in sales a day
- £22 tights boast elasticated waistband, no seams and they are hand-sewn
Van der Zant joins from Cherry London where she was head of new business. At Cherry, she developed partnership-led CRM, acquisition and loyalty programmes, helping to launch O2 Priority. Prior to that she was client partner at Rainmaker.