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Easy ways to further your workplace qualifications … Exclusive to theMarketingblog

Easy ways to further your workplace qualifications … Exclusive to theMarketingblog

by on May 24, 2018

The most valuable employee is one that continues to improve.

The most invaluable employee is one that knows the changes that are occurring in the industry and has kept pace with the world. They are people who always strive to do better and to be better.

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Officials trying to stop Kathrine Switzer running the Boston Marathon because, y’know, women can’t run marathons… Well, she ran the London Marathon today, aged 71

by on April 24, 2018

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Women for Women : Motherhood in the 21st century workplace

Women for Women : Motherhood in the 21st century workplace

by on January 30, 2018

Sandra Wilkin, Creative Services Manager at WONDER London

The conversation around working mothers has always been controversial.

While there are many different ways that businesses perceive mothers in the workplace, and attitudes are undeniably changing for the better, all too often their voices are still not being heard.

There remains both men and women responsible for setting up offices and hiring for global corporations who still consider employing working mothers as being detrimental to their business. The ongoing stigma around this needs to change. [more…]

Washington Post’s Winchurch-Beale appointed World Media Group President for second year in management team restructure

by on January 25, 2018

New Team Extends World Media Awards Entry Deadline by a Week to Thursday 1st February

The World Media Group, a strategic alliance of the world’s leading international publications, announced a new structure of its management team today, appointing two vice presidents to support, Emma Winchurch-Beale in her role of World Media Group President.

Alexandra Delamain, SVP Head of Sales and Client Services, EMEA for The Economist and Stephen Murphy, Global Brand Director for National Geographic, take on the additional roles of VP World Media Group, effective immediately. Winchurch-Beale, International Sales Director at the Washington Post, is the first World Media Group president to continue in the role for a second year. [more…]

Women for Women : A brand that has successfully blended lingerie with activewear

by on September 18, 2017

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What to look for when hiring a content writer on @lilachbullock … New website for Lilach Bullock

by on April 4, 2017

See Lilach Bullock's new site

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Amaze One leads the charge to ‘humanise’ CRM

Amaze One leads the charge to ‘humanise’ CRM

by on February 21, 2017

A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]

Women for Women : Do women make better marketers than men?

Women for Women : Do women make better marketers than men?

by on July 4, 2016

Gender equality in the workplace is certainly a hot topic in the media these days, and some women are playing as big a role as men in shaping the way we progress. In marketing, advertising and the media, there are lots of women filling all of the roles, and performing very well.

However, some people suggest that it is actually the generalised differences between women and men that make women strong marketers, rather than their equality with their male peers.

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Women for Women :  “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

Women for Women : “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

by on June 20, 2016

The UK lingerie market is up for grabs.  During the 1980s the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more fragmented and consumers’ preferences have changed.

Avril Breen, Pragma Consulting writes ...Recently, we had the privilege of speaking to Janie Schaffer, former Chief Creative Officer at Victoria’s Secret, founder of Knickerbox and renowned 'Knicker Queen' about how she thinks the market has changed and what retailers could do to gain share in this increasingly saturated space.

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Movers & Groovers: CarKeys.co.uk adds to its executive team

by on May 27, 2016

CarKeys.co.uk has announced the expansion of its senior team, as Chris Smith becomes Head of Carkeys.co.uk and Sean Harris joins the team as Commercial Operations Manager.

The content driven website, that delivers customer insight to hundreds of dealerships, has made the appointments as an increasing amount of dealers and manufacturers are leveraging the qualified leads that its research delivers.

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