“Customers want the feedback of peers and the experiences of previous purchasers” / Daniel Martin, Maxymiser
by Will Corry on April 26, 2013
Daniel Martin, Managing Consultant, Maxymiser writes
From comparison sites to Facebook likes, consumers are becoming savvy when it comes to assessing the value of a new purchase. They don’t simply want more product information: they want the feedback of peers and the experiences of previous purchasers. From the fit of this season’s trousers to the real battery life of a new tablet, consumers are increasingly influenced by external factors.
But don’t simply assume that the Amazon review model will work on every site – it doesn’t. The way these reviews and ratings affect purchasing behaviour varies dramatically based on a number of factors, from consumer demographics and product type/value to the position of the rating/review on the site and, of course, the quality of the reviews. [more…]
by Will Corry on February 26, 2013
The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today announced the launch of h(Paid) for performance-driven online marketers struggling to integrate their marketing strategies, spend and measurement across multiple paid marketing channels.
h(Paid) is an audience-centric approach to online marketing that moves beyond the traditional model of optimising campaigns within individual paid media channels such as paid search, display media, and comparison shopping to a holistic model based on where target audiences are in the consumer decision journey.