— AcxiomUK (@AcxiomUK) July 17, 2014
Acxiom®, an enterprise data, analytics and software-as-a-service company, today announced that Carrefour Media, advertising arm of the Carrefour group, has chosen its Audience Operating System™ (AOS™) to help maximise the effectiveness of their marketing campaigns. AOS will enable the connection of disparate sources of online and offline data within Carrefour supermarkets to aid the giant retailer optimise their ad investment.
This pioneering approach will put Carrefour’s CRM data at the heart of a secure and anonymous environment. [more…]
By Ben Reason, founding partner, livework
Mass adoption of online and mobile banking services has not eliminated the need for help and advice. Customers still contact banks for basic transactions and want support with complex decisions. Knowing when to offer high touch-service and when to give control has a big impact on customers' experience.
Nine out of ten marketers working across all major sectors expect their budgets to swell over the next 12 months, while three-quarters have already been handed a bigger pot of money in the last year, according to a poll.
Register now and save up to £400 with the Early Bird Rates! Also use MARKETINGBLOG14 for an extra 15% discount at the Conversion Conference London Olympia, 29-30 October, 2014
Summer’s on its way (honestly, it is) and so you’ve probably already booked your holiday. If, like me, you’re restricted to school holiday time, you’ve probably also done your research into how you can buck the system and go away for the price you would pay if you didn’t have kids.
It’s nigh-on impossible, by the way. Anyway, you’ve probably engaged in one of the most multi-channel purchasing experiences we have; ferrying yourself from one channel to another as you research, refine and book your break. [more…]
Well-staffed tills and a warm welcome are the key drivers of in-store purchasing among older consumers, who still value the personal touch in an age of retail technology, according to new research.
Six out of 10 over-50s surveyed by Pragma, @Pragmauk a St Ives Group company, cited too few staff manning tills as the main factor which would dissuade them from returning to a shop.
Meanwhile, some 37% highlighted lack of a welcoming atmosphere as their reason for blacklisting a retailer, while 29% agreed the total number of staff visible on the shop floor was a crucial factor in their loyalty.
Other no-nos cited include lack of special offers or promotions (26%), confusing store layout (26%), poor signage (22%) and unsuitable fitting rooms (22%). [more…]
@Netbiscuits is a cloud platform that allows companies greater insight into which of their customers are interacting with their site using mobile devices, thus driving increased performance conversion and customer engagement across the board. BMW Motorrad's decision to partner with Netbiscuits is emblematic of a growing preoccupation with mobile markets and high-quality targeted content.
By James Alty, Managing Director, Apteco
Driving the right communications through the right channels to the right consumer, to generate profitable response, remains the Holy Grail for marketers. But what was once treasure buried within companies’ vast databases is now closer to being unearthed, thanks to developments in customer targeting technology.
Here are five things that you could and should be doing with best-in-class software to unlock the value of your data through clever targeting: [more…]