Teradata Marketing Applications, a division of Teradata Corp. (NYSE: TDC), today announced that Forrester Research, Inc., a leading independent research firm, has recognised Teradata as [more…]
CRM agency Amaze One, a collaboration between St Ives Group-owned Occam and Amaze, has significantly expanded its team in response to the rapid growth of the agency. Many of the hires are graduates, counteracting a perceived lack of young talent in the industry.
Lick Creative, part of visual communications specialists The Delta Group, today announces two new appointments.Anthony Earley and David Balko have both been appointed Business Development Directors, with a remit to identify opportunities for collaboration across The Delta Group as a whole, alongside implementing Lick’s creative ideas into new business proposals.
Shrek’s Adventure! London has partnered with marketing specialist, Jaywing, to deliver a mobile-first, fully responsive web platform. The site will help create awareness and support tickets sales for this new Merlin Entertainments attraction, which opened in London on 1st July 2015. [more…]
Over 1000 senior marketers and CMOs from over 30 countries around the world, descended on Wembley Stadium at last month's Teradata Connect.
The annual event, now in its tenth year, saw a high-profile set of speakers from brands such as Puma, Standard Life, John Lewis and Runtastic share insights on the future of digital marketing.
Teradata Corporation, Co-President Bob Fair‘s opening keynote, set a tone for the two-day event with his claim,“It’s all about the data,” but it wasn’t big data he was calling for, it was smart data. Highlights from Teradata Connect are available here
Perhaps it’s inherent in the name, but it’s easy to be daunted by ‘big data’. It can feel unwieldy, complex and loaded with the constant threat of clumsy mistakes. You’re aware that somewhere within its labyrinthine vaults hide the insights that can make a real difference, but how do you know where to find them?