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[eBook] How to reduce the B2B software sales cycle with inbound marketing

[eBook] How to reduce the B2B software sales cycle with inbound marketing

by Will Corry on June 25, 2016

Selling and closing enterprise software sales takes time, and with sales cycle lengths on the increase, understanding how to shorten the time it takes to close has never been more important.

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If you like the sound of effectively optimized PPC campaigns, download this exclusive eBook

by Will Corry on June 4, 2016

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Whatcar.com appoints ‘The Lead Agency’ as car lead generation partner

by Assistant Editor on May 6, 2016

Whatcar.com, the UK’s leading car-buying website, has partnered with award winning lead generation specialists, The Lead Agency, to handle all new car enquiries generated through their car valuations service.

Currently, three million potential new car buyers use Whatcar.com every month; 50,000 of these request a current vehicle valuation. As part of the partnership, Whatcar.com will benefit from significant technology enhancements that will help car buyers with these enquiries. [more…]

Google – and a full day of sessions around Paid Search at SMX London / Plus get a 15% discount

by Will Corry on May 3, 2016

"Learn with Google Day"

Seize your chance to get closer to the source than ever before! Google just confirmed that they will run a full day of sessions around Paid Search at SMX London. All Conference and Expo Plus pass holders can attend the Learn with Google Day on the 19th of May.
SMX London May 2016 – Get an extra 15% discount – special code WEBMARKETINGBLOGSMX

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Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

by Assistant Editor on April 21, 2016

Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.

One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.

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[Exclusive download] .. Is your social media profile all it needs to be?

by James on April 14, 2016

Are you completely happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? Maybe you're paralysed by the inevitability of change in this space. Or fearful of the time you might waste with no discernable return?

Grasping the Nettle gives you what you can’t get from social media software “how-tos”. It provides a social media management framework and guidance to ensure that your social media activity serves your business.

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Download this easy-to-use Excel template and set your sales and marketing goals using maths, not guesswork

by Will Corry on April 6, 2016

Having a clear, measurable target is critical for any sales or marketing effort, but it's hard to know just how many leads, prospects and proposals you need to make.

Or, it used to be hard.  With The Lead Generation Calcuator you'll be scenario planning in minutes. Simply input six key assumptions and the calculator takes care of the rest.

Download and save this easy-to-use Excel template so you can set your sales and marketing goals using maths, not guesswork.

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2 free tickets to Conversion World 2016 + loads of CRO books

by Will Corry on March 30, 2016

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“Understanding that next best click” – Bas van den Beld talks Conversion World .. 40% discount with the code ‘CROmarketingblog’

by Will Corry on March 24, 2016

The next speaker in the interview series leading up to Conversion World 2016 is Bas van den Beld.

More articles on Conversion World HERE >>>>

Bas van den Beld is the Founder of State of Digital.  Bas will be presenting his Keynote session on the topic “Getting to the next best click” on Day 2 of Conversion World on the 19th April during session 1.  If you want to catch Bas’s session you can use the discount code CROmarketingblog to save up to 40% when you buy the tickets online here. [more…]

What is Sales Pipeline management and what are the steps you can take to improve yours? … Special Download

by Will Corry on February 29, 2016

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