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Movers and Groovers : Customer Engagement Agency Amaze One Hires Bowling as Head of CRM Comms

by Assistant Editor on October 7, 2015

Amaze One, a collaboration between St Ives Group-owned Occam and Amaze, has appointed Helen Bowling as its head of CRM communications.

Reporting to Sarah Hooper, director of planning and CRM communications, Bowling will be responsible for shaping the direction of the company’s CRM communications vision, as well as heading the customer targeting team. She will also be involved with campaign delivery across all Amaze One clients.


Exclusive : adconnection CEO, Catherine Becker, on key media trends

by Will Corry on October 6, 2015

This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is taking.


The Building Blocks of Omnichannel Orchestration

by Assistant Editor on October 5, 2015

By Gary Arnold, Solution Strategy Director, Occam – a St Ives Group company

I had the pleasure of speaking about “the building blocks of omnichannel orchestration” at the Silverpop EMEA Amplify Event and three surprising things happened. Firstly, people turned up; secondly, I got some (intentional!) laughs and thirdly, no one fell asleep… so, I figured I would share the top-level principles discussed to see if I can continue my run of form.


RMHC and Rawnet partner for bedtime story campaign

by Assistant Editor on October 1, 2015

Ronald McDonald House Charities and award-winning digital agency, Rawnet, today launch a nationwide campaign celebrating the bedtime story.

The Night Light campaign, which comprises of 10 unique story books and a series of new characters to accompany the Charity’s friend – Patch the Night Light, will be rolled out over the next four weeks.


How do you match your customers with the products that are perfect for them?

by Assistant Editor on September 22, 2015

By Rachel Johnson, marketing consultant, Amaze One - a St Ives Group collaboration

Being customer-centric begins with a big dollop of curiosity.

In its simplest form, business is about matching the products and services you have to offer with people who want to buy them. As you can’t have failed to notice, companies employ wildly differing strategies to do that.

For some, it’s the ‘throw everything at them and something’s bound to stick’ approach. This is the blanket email, the impersonal offer and the mailshot that probably begins “Dear occupier”.


NewVoiceMedia announces ContactWorld for Wearables, a new app built with Salesforce Wear, bringing the wearable contact centre experience to the enterprise

by NewVoiceMedia on September 17, 2015

NewVoiceMedia, a leading global provider of cloud technology that helps businesses sell more, serve better and grow faster, today announced it has launched ContactWorld for [more…]

NewVoiceMedia announces Vision apps for Sales and Service, powered by the Salesforce Wave Analytics Platform

by NewVoiceMedia on September 14, 2015

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, today announced the pilot of two NewVoiceMedia Vision apps – Vision for Sales and Vision for Service. Powered by the Salesforce Wave Analytics Platform, these apps allow business users to deliver instant, deep analytics about customer communications so sales and service reps can boost sales performance and deliver better customer experiences. [more…]

AdWords : If your ads are not appearing to the right audiences or converting properly,you can end up out of pocket

by Will Corry on September 10, 2015

Why It's Easy to Waste Money on a Bad AdWords Campaign

PPC advertising is big business. Last year, £3 billion was spent on search advertising in the UK alone, and of that 90% was used on Google AdWords.


Movers and Groovers : RadiumOne lures senior Mediabrands and Quantcast execs to new strategic division

by Will Corry on September 9, 2015

Programmatic media specialist RadiumOne has hired two senior Mediabrands and Quantcast executives to its newly formed Strategic Sales division.


Marketers must embrace agile marketing techniques to maintain relevance

by Assistant Editor on August 31, 2015

To keep up with competitors, marketers can no longer rely on traditional marketing methods. Deploying new methodologies means marketers will be able to keep up [more…]