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Acxiom signs strategic data partnership with Tableau

by Assistant Editor on April 22, 2015

Acxiom an enterprise data, analytics and software-as-a-service company, has signed a UK-wide formal partnership with Tableau Software, a global leader in rapid-fire, easy-to-use business analytics [more…]

“Your customers reflect your marketing and your marketing reflects your customers” / Iain Lovatt, Blue Sheep and Blue Venn

by Will Corry on April 10, 2015

You get what you get because you do as you do.

Your customers reflect your marketing and your marketing reflects your customers

I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase, which was originally written by American novelist, Mark Twain: “if you only do what you’ve always done you’ll always get what you always got,” being applied in many ways – but the sentiment is consistent – if you do the same thing in business (or in your personal life come to think of it), the outcome is also likely to be the same.

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Response One today announced a strategic partnership with ASOS

by Assistant Editor on April 1, 2015

Response One, @ResponseOneDM the award-winning data-driven marketing agency owned by St Ives Group, today announces a strategic partnership with ASOS. Response One will provide the online retailer with its Affinity Sampling service, launched to help relevant brands get directly into the hands of their target customers.

https://www.responseone.co.uk/

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Teradata & Celebrus research reveals 57% of consumers are happy to share personal information with brands

by Assistant Editor on March 4, 2015

More than half of consumers (57%) claim they are happy to share personal information with brands, according to joint research undertaken by Teradata and Celebrus Technologies.

The study, into issues around personalisation and data privacy amongst consumers in both the UK and Germany also found that nearly two thirds (63%) of consumers across every age group like to receive individualised communications.  To download a copy of the research report eBook, “Balancing the Personalisation and Privacy Equation – The Consumer View”, please visit the Teradata or Celebrus website. [more…]

75% of marketers plan to increase programmatic brand spend / Infectious Media

by Will Corry on February 26, 2015

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Acxiom becomes an Audience Data Provider in Facebook Marketing Partner Program

by Assistant Editor on February 19, 2015

Acxiom @Acxiom is joining the newly renamed Facebook Marketing Partners Program, formerly the Facebook PMD Program.

The deal will see Acxiom’s audience data and onboarding capabilities in the United States, France, Germany and the United Kingdom made available to Facebook marketers globally.

Acxiom’s data - which is available in Facebook as Partner Categories through the Ads API, Ads Manager, and Power Editor - allows marketers to select specific audiences based on Acxiom’s interest and behavioural data. [more…]

Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by Will Corry on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?

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Movers and Groovers : Senior promotions at award winning agency MC&C

by KSimpson on February 13, 2015

MC&C, the UK’s smartest performance media agency (www.mcand.co.uk), today announced that after another strong year of growth, two senior promotions have been made within the agency.

Ian Prager has been newly appointed as MC&C’s Managing Director. Ian, who has been on the board of MC&C since October 2008, will step up from the role of Deputy Chairman. Prior to joining the agency, Ian held the role of Managing Director at CIA Direct. The move follows a record year in 2014 and a series of new client wins including NSPCC, Gameloft and the Family Building Society. Ian will acquire the title from MC&C’s founder Mike Colling, who will take on the role of Chief Executive.

Caroline Dolan has also been promoted to MC&C’s of Head of Business Management. [more…]

Volkswagen commercial vehicles launches new phase of ‘Working with you campaign’

by Assistant Editor on February 12, 2015

Volkswagen Commercial Vehicles is launching the latest instalment of Working with you - its customer-centric brand promise.

Created by adam&eveDDB, @aandeddb the multi-channel execution kicks off on 12th February with YouTube, search and online activity. Television and social will break on 16th February. The creative focuses on Volkswagen Commercial Vehicles’ @Volkswagen_CV partnership-led positioning, highlighting the brand’s dedication to both its customers and their businesses. Targeting an ABC1 male (25-54 years old) audience, the campaign features Bill, a middle-age family man and business owner who runs a small fleet of Volkswagen vans.

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New Signal #Infographic: Why a single view of the customer is vital for marketers:

by Andy Brown on February 11, 2015

“The customer journey is now so fragmented that the ability for a marketer to measure their marketing efforts across all channels, whilst providing a seamless customer experience is an increasingly complex discipline, said Neil Joyce, @Signal Signal’s Managing Director EMEA (pictured).

Signal, the global leader in cross-channel marketing technology, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of profile data.

http://www.signal.co/

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