Teradata today announced the availability of four new product enhancements within the Teradata Integrated Marketing Cloud. The new offerings will help businesses improve the overall brand experience for their customers through both digital and traditional marketing methods.
Teradata’s new capabilities include enhancements in multiple areas critical for marketers, such as:
- Digital asset management and asset performance tracking.
- Real-Time Interaction Management for both known and anonymous sources.
Acxiom® a recognised leader in enterprise data, analytics and software as a service, today announced it has signed a European-wide partnership with Starcom Mediavest Group (SMG), the number one ranked global media network, which will see both organisations working closer together and sharing data assets to be able to deliver increased value to their respective clients, enter new territories and connect digital and physical identifiers.
The deal, which is part of a wider global agreement between the two organisations, will enable SMG to leverage audience data from Acxiom’s specialist data sets, giving it the ability to develop more targeted branding, retention and acquisition strategies. SMG will also use AbiliTec®, Acxiom’s advanced customer recognition technology, to centralise and connect campaigns and data across all the channels and platforms it utilises to deliver results for its advertisers.