— eMail Marketing News (@eMailMarktgNews) January 21, 2014
SalesMethods, a premium Salesforce partner, which specialises in delivering software and services, to drive high performance sales in Salesforce.com, has appointed Michael Conner as the company’s new Chief Executive Officer.
Michael brings a proven track record in sales, marketing and business leadership to SalesMethods, where he was previously Chief Product Officer. Michael takes over the reins from Steve Bale, himself an Oracle veteran who still sits on the management board and assumes the role of Chairman.
Michael spent his formative years with Xerox Corporation where he was schooled in sales, marketing and general management. He was heavily involved in driving strategic change through Quality and business transformation programmes. In recent years, Michael has operated at Board level in UK PLCs, driving change and growth on an international basis.
The acquisition is a continuation of the Group’s strategy to create a complementary range of digital and marketing services that will add further value to existing and new clients. The deal will enhance St Ives’ digital capabilities following the acquisitions, in 2013, of Amaze and Branded3.
Based in Edinburgh and London, with nearly 100 employees, Realise has expertise in a broad range of digital capabilities, from digital strategy and creative to technology and production. The agency has particular strength in financial services and media, with clients including AXA, Lloyds Banking Group and Standard Life Investments, as well as Google and Channel 4. [more…]
By Christopher Kollat, Country Manager UK&I, Teradata eCircle
Relevance rules in the era of real-time customer interactions. Your customers respond to relevant offers, but simple segmentation is no longer enough to connect with customers whose current behaviour could be driving their decision to purchase. To succeed, you need to market on a one-to-one level, with real-time offers that make an immediate connection with your customer’s needs.
Teradata Corporation (NYSE:TDC), a global leader in analytic data platforms, marketing applications and consulting services, has again been positioned by Gartner, Inc. in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” report.
This marks the twelfth straight year Teradata has been positioned as a Leader in the report, which was published by Kimberly Collins, research vice president, CRM, at Gartner.
By all accounts, 2014 is set to be an exciting year for retail, as stores experiment with new technologies promising deeper engagement with customers. However, it is likely to be difficult to build this level of customer intimacy without getting the basics right first.
So, in the spirit of getting off to a good start, here is some straight-forward relationship advice for retailers looking to find true love with their customers: [more…]