Whatcar.com, the UK’s leading car-buying website, has partnered with award winning lead generation specialists, The Lead Agency, to handle all new car enquiries generated through their car valuations service.
Currently, three million potential new car buyers use Whatcar.com every month; 50,000 of these request a current vehicle valuation. As part of the partnership, Whatcar.com will benefit from significant technology enhancements that will help car buyers with these enquiries. [more…]
"Learn with Google Day"
Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.
One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.
Or, it used to be hard. With The Lead Generation Calcuator you'll be scenario planning in minutes. Simply input six key assumptions and the calculator takes care of the rest.
Download and save this easy-to-use Excel template so you can set your sales and marketing goals using maths, not guesswork.
— Will Corry (@slievemore) March 30, 2016