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New websites : Realise starts on an overhaul of Greyhound’s corporate website

by Assistant Editor on November 24, 2015

Greyhound Lines, Inc., the intercity bus service which is a US subsidiary of Scotland-based FirstGroup, has started on a digital transformation journey with the support of digital agency Realise.

Realise, owned by international marketing services group St Ives, was appointed to define the digital strategy, starting with an overhaul of Greyhound’s corporate website. The resulting site reinvents the way customers plan and book bus travel for the digital age.


VCCP Media has bought adconnection in a deal that will treble its annual billings to £50 million

by Will Corry on November 19, 2015

Catherine Becker, current CEO of adconnection becomes CEO of VCCP Media and Nick Baum, MD.  Paul Mead will be the Chairman.

Adrian Coleman, one of the founders of the ad agency VCCP, describes it as "reintegration". Others call it the return of "full service". But the thinking behind this week’s acquisition by VCCP of Adconnection, to create a top 20 UK media agency, is clear.

VCCP wants to reunite media buying with creative and all other disciplines, such as public relations, content creation and sports marketing, under one roof

Picture .. Catherine Becker and Nick Baum of adconnection.


Matt Ford report back : XOVI jetted off to the bright lights (and rain!) of London as a sponsor of the 2015 Conversion Conference

by Will Corry on November 3, 2015


NewVoiceMedia helps Vax clean up at MCCF Awards

by NewVoiceMedia on October 20, 2015

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, has helped Vax win Contact Centre of the Year – over 50 seats, at the Midlands Contact Centre Forum Awards.


Movers and Groovers : Customer Engagement Agency Amaze One Hires Bowling as Head of CRM Comms

by Assistant Editor on October 7, 2015

Amaze One, a collaboration between St Ives Group-owned Occam and Amaze, has appointed Helen Bowling as its head of CRM communications.

Reporting to Sarah Hooper, director of planning and CRM communications, Bowling will be responsible for shaping the direction of the company’s CRM communications vision, as well as heading the customer targeting team. She will also be involved with campaign delivery across all Amaze One clients.


Exclusive : adconnection CEO, Catherine Becker, on key media trends

by Will Corry on October 6, 2015

This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is taking.


The Building Blocks of Omnichannel Orchestration

by Assistant Editor on October 5, 2015

By Gary Arnold, Solution Strategy Director, Occam – a St Ives Group company

I had the pleasure of speaking about “the building blocks of omnichannel orchestration” at the Silverpop EMEA Amplify Event and three surprising things happened. Firstly, people turned up; secondly, I got some (intentional!) laughs and thirdly, no one fell asleep… so, I figured I would share the top-level principles discussed to see if I can continue my run of form.


RMHC and Rawnet partner for bedtime story campaign

by Assistant Editor on October 1, 2015

Ronald McDonald House Charities and award-winning digital agency, Rawnet, today launch a nationwide campaign celebrating the bedtime story.

The Night Light campaign, which comprises of 10 unique story books and a series of new characters to accompany the Charity’s friend – Patch the Night Light, will be rolled out over the next four weeks.


How do you match your customers with the products that are perfect for them?

by Assistant Editor on September 22, 2015

By Rachel Johnson, marketing consultant, Amaze One - a St Ives Group collaboration

Being customer-centric begins with a big dollop of curiosity.

In its simplest form, business is about matching the products and services you have to offer with people who want to buy them. As you can’t have failed to notice, companies employ wildly differing strategies to do that.

For some, it’s the ‘throw everything at them and something’s bound to stick’ approach. This is the blanket email, the impersonal offer and the mailshot that probably begins “Dear occupier”.