— Will Corry (@slievemore) April 12, 2014
German car manufacturers have overtaken the Japanese as the most innovative according to research from research consultancy Incite, a St Ives Group company. The research, conducted amongst 3,500 UK consumers across seven sectors - including over 30 automotive brands, uncovers valuable insights for product and brand managers in the automotive sector which can help them understand what their brands need to do to get to the top.
In this article John explores six of the key insights from the research.
The dust has settled on Christmas 2013, says Paul Hatley, data marketing specialist at Acxiom, but that doesn't mean retailers and brands should forget some of the key learnings it brought
Christmas 2013 was a period of large successes and embarrassing failures, especially on the high street. In a season full of lavish TV adverts, huge discounts and long delays - before the volume of shopping intensified - it was certainly a difficult time for both retailers and brands. Whereas John Lewis, House of Fraser and Next all saw uplifts in sales, Debenhams, M&S and Morrisons all saw their sales fall rather significantly. But what caused such a divide? [more…]
Customer Interaction Manager 7 now available globally in the Cloud, includes Embedded Predictive Analytics, runs on multiple databases
Teradata Corp. - the leading analytic data platforms, marketing applications and services company, today announced through its European digital marketing unit, Teradata eCircle, immediate global, cloud-based availability of the newest version of its industry-leading Campaign Management solution for data-driven marketing - Customer Interaction Manager.
— eMail Marketing News (@eMailMarktgNews) January 21, 2014