John Tearle (Associate) at Incite - a St Ives Group company - examines the leaders in automotive innovation and finds the German giants out in front
German car manufacturers have overtaken the Japanese as the most innovative according to research from research consultancy Incite, a St Ives Group company. The research, conducted amongst 3,500 UK consumers across seven sectors - including over 30 automotive brands, uncovers valuable insights for product and brand managers in the automotive sector which can help them understand what their brands need to do to get to the top.
In this article John explores six of the key insights from the research.
The dust has settled on Christmas 2013, says Paul Hatley, data marketing specialist at Acxiom, but that doesn't mean retailers and brands should forget some of the key learnings it brought
Christmas 2013 was a period of large successes and embarrassing failures, especially on the high street. In a season full of lavish TV adverts, huge discounts and long delays - before the volume of shopping intensified - it was certainly a difficult time for both retailers and brands. Whereas John Lewis, House of Fraser and Next all saw uplifts in sales, Debenhams, M&S and Morrisons all saw their sales fall rather significantly. But what caused such a divide? [more…]
Customer Interaction Manager 7 now available globally in the Cloud, includes Embedded Predictive Analytics, runs on multiple databases
Teradata Corp. - the leading analytic data platforms, marketing applications and services company, today announced through its European digital marketing unit, Teradata eCircle, immediate global, cloud-based availability of the newest version of its industry-leading Campaign Management solution for data-driven marketing - Customer Interaction Manager.
SalesMethods, a premium Salesforce partner, which specialises in delivering software and services, to drive high performance sales in Salesforce.com, has appointed Michael Conner as the company’s new Chief Executive Officer.
Michael brings a proven track record in sales, marketing and business leadership to SalesMethods, where he was previously Chief Product Officer. Michael takes over the reins from Steve Bale, himself an Oracle veteran who still sits on the management board and assumes the role of Chairman.
Michael spent his formative years with Xerox Corporation where he was schooled in sales, marketing and general management. He was heavily involved in driving strategic change through Quality and business transformation programmes. In recent years, Michael has operated at Board level in UK PLCs, driving change and growth on an international basis.