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CRM appoints ‘The Lead Agency’ as car lead generation partner

by Assistant Editor on May 6, 2016, the UK’s leading car-buying website, has partnered with award winning lead generation specialists, The Lead Agency, to handle all new car enquiries generated through their car valuations service.

Currently, three million potential new car buyers use every month; 50,000 of these request a current vehicle valuation. As part of the partnership, will benefit from significant technology enhancements that will help car buyers with these enquiries. [more…]

Google – and a full day of sessions around Paid Search at SMX London / Plus get a 15% discount

by Will Corry on May 3, 2016

"Learn with Google Day"

Seize your chance to get closer to the source than ever before! Google just confirmed that they will run a full day of sessions around Paid Search at SMX London. All Conference and Expo Plus pass holders can attend the Learn with Google Day on the 19th of May.
SMX London May 2016 – Get an extra 15% discount – special code WEBMARKETINGBLOGSMX


Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

by Assistant Editor on April 21, 2016

Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.

One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.


[Exclusive download] .. Is your social media profile all it needs to be?

by James on April 14, 2016

Are you completely happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? Maybe you're paralysed by the inevitability of change in this space. Or fearful of the time you might waste with no discernable return?

Grasping the Nettle gives you what you can’t get from social media software “how-tos”. It provides a social media management framework and guidance to ensure that your social media activity serves your business.


Download this easy-to-use Excel template and set your sales and marketing goals using maths, not guesswork

by Will Corry on April 6, 2016

Having a clear, measurable target is critical for any sales or marketing effort, but it's hard to know just how many leads, prospects and proposals you need to make.

Or, it used to be hard.  With The Lead Generation Calcuator you'll be scenario planning in minutes. Simply input six key assumptions and the calculator takes care of the rest.

Download and save this easy-to-use Excel template so you can set your sales and marketing goals using maths, not guesswork.


2 free tickets to Conversion World 2016 + loads of CRO books

by Will Corry on March 30, 2016


“Understanding that next best click” – Bas van den Beld talks Conversion World .. 40% discount with the code ‘CROmarketingblog’

by Will Corry on March 24, 2016

The next speaker in the interview series leading up to Conversion World 2016 is Bas van den Beld.

More articles on Conversion World HERE >>>>

Bas van den Beld is the Founder of State of Digital.  Bas will be presenting his Keynote session on the topic “Getting to the next best click” on Day 2 of Conversion World on the 19th April during session 1.  If you want to catch Bas’s session you can use the discount code CROmarketingblog to save up to 40% when you buy the tickets online here. [more…]

What is Sales Pipeline management and what are the steps you can take to improve yours? … Special Download

by Will Corry on February 29, 2016


[ White Paper Download ] … Nearly 90% of companies believe that customer experience will be their primary basis to fight competition.

by Will Corry on February 26, 2016

Download this White Paper

According to Gartner's research, nearly 90% of companies believe that customer experience will be their primary basis to fight competition.

Idomoo's Personalized Video Engagement Platform delivers 1:1 communication to the right target audience, meeting each customer's preferences and needs, creating long-lasting memorable customer experiences and tightening the brand-consumer connection.


Conversion World – 40% discount now available with the code ‘CROmarketingblog’

by Will Corry on February 11, 2016

Attending conferences is fun. You learn a lot and you get to meet some great people and expand your network.

However, attending conferences isn’t a cheap affair. You have to pay for travel, accommodation and food. Not to mention, time off work and time to catch up with work. If you have family commitments, it can also be hard to justify the time away.

This is important. Reserve your place now and get a huge 40% discount with the code 'CROmarketingblog'. Yes it's a discount of 40%