Gather, http://gather.london/ an ideas-led strategic communications consultancy, launches today with a mission to develop ‘ideas people gather around’.
Previously called Carnegie Orr, London-based Gather has identified a need in the market for organisations to have more clarity and control of their messaging through a single organising idea that breaks down traditional silos and works across all media channels.
Teradata Corporation today introduced Teradata Raw Data Exports, a new marketing applications feature that leverages vast amounts of data about customer interactions to help businesses deliver a continuously more personalised customer experience.
The new feature is now globally available as an add-on wizard for users of Teradata Digital Messaging Center (DMC), or as a service option, and will help data-driven marketers access customer interaction data from multiple channels, such as emails sent, website visits and purchase data, among other sources. [more…]
By Alan Bloodworth, managing partner, @ohal_group Ohal
We all know how vital it is within the retail sector for the central message of any given advertising campaign to reach the right customer. Customer segmentation - breaking down consumers into various groups depending on age, income, location, purchase habits and so on - is key to achieving this. With that in mind, how can retailers use customer information to better understand the way different media affects these various customer groups?
— AcxiomUK (@AcxiomUK) July 17, 2014
Acxiom®, an enterprise data, analytics and software-as-a-service company, today announced that Carrefour Media, advertising arm of the Carrefour group, has chosen its Audience Operating System™ (AOS™) to help maximise the effectiveness of their marketing campaigns. AOS will enable the connection of disparate sources of online and offline data within Carrefour supermarkets to aid the giant retailer optimise their ad investment.
This pioneering approach will put Carrefour’s CRM data at the heart of a secure and anonymous environment. [more…]