— Will Corry (@slievemore) February 11, 2016
Teradata Marketing Applications, the big data analytics and marketing applications company, today announced it has again been positioned by Gartner, Inc. in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” report for a fourteenth consecutive year.
The IPM is delighted to announce that the results from its latest IPM Diploma, and Incentive and Motivation Diploma intakes achieved phenomenal results.
Both courses achieved a 100% pass rate; with 60% of candidates achieving a credit and 9% receiving a distinction in the IPM Diploma. Some 40% of candidates achieved a credit or distinction in their final mark for the Incentive and Motivation Diploma.
The IPM Diploma, which involves a series of assignments and a set brief that has to be completed within a six-month period, is seen as the best possible grounding for those responsible for running promotions within the UK and mainland Europe. [more…]
Data is without question any brands biggest asset outside of its customer base. However, a brands ability to use the data it has available to enhance the experience of its customers can be difficult without the necessary talent and infrastructure to utilise it in the most effective way possible.
If a brand doesn’t understand its customers something is going seriously wrong. It won’t be able to positively influence them, add value to their lives or provide them with the information they need at, or before, the point they interact with them. These factors are true of both the marketing materials and advertising campaigns customers will interact with. [more…]
— Will Corry (@slievemore) December 12, 2015