The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.
CCR will use its new data cleansing and enrichment solution, ADAM, to clean and enhance the cricket club’s data in order to allow it to extend the reach of its marketing activity across its customer database. [more…]
Acxiom an enterprise data, analytics and software-as-a-service company, has signed a UK-wide formal partnership with Tableau Software, a global leader in rapid-fire, easy-to-use business analytics [more…]
You get what you get because you do as you do.
Your customers reflect your marketing and your marketing reflects your customers
I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase, which was originally written by American novelist, Mark Twain: “if you only do what you’ve always done you’ll always get what you always got,” being applied in many ways – but the sentiment is consistent – if you do the same thing in business (or in your personal life come to think of it), the outcome is also likely to be the same.
More than half of consumers (57%) claim they are happy to share personal information with brands, according to joint research undertaken by Teradata and Celebrus Technologies.
The study, into issues around personalisation and data privacy amongst consumers in both the UK and Germany also found that nearly two thirds (63%) of consumers across every age group like to receive individualised communications. To download a copy of the research report eBook, “Balancing the Personalisation and Privacy Equation – The Consumer View”, please visit the Teradata or Celebrus website. [more…]
Acxiom @Acxiom is joining the newly renamed Facebook Marketing Partners Program, formerly the Facebook PMD Program.
The deal will see Acxiom’s audience data and onboarding capabilities in the United States, France, Germany and the United Kingdom made available to Facebook marketers globally.
Acxiom’s data - which is available in Facebook as Partner Categories through the Ads API, Ads Manager, and Power Editor - allows marketers to select specific audiences based on Acxiom’s interest and behavioural data. [more…]
Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero
Understand. Create. Deliver. Measure.
- What is Accelero?
- Is Accelero unique?
- Why is Accelero being launched now?
- Is it being sold as one product?
- What difference will a client’s customers see?
- Who will buy and use Accelero?
- How does Accelero transform measurement and ROI?