CRM
Richard Young “By integrating ContactMonkey into Nimble, we’ve made Nimble more valuable and insightful,” said Richard Young, Nimble’s Director of EMEA. “The marriage of email tracking with the Social Insights Nimble already offers, makes for a truly powerful and compelling combination.” ... Read more » [more…]
What's Going On? Nimble, (nimble.com) the social CRM solution, have announced the debut of its 3.0 offering
May 21 will be a big day for Nimble -- they will be launching Nimble 3.0! What's happening?
§ ■ A new “Today Screen”: This is where users land when they open Nimble and where they can immediately act on the intelligence Nimble surfaces each day. The complete experience includes a to-do list, engagement opportunities personalized to users’ network, deals in the pipeline, milestones such as birthdays and job changes among contacts, and finally Today’s Top 3-- Contacts pulled from your network to engage and follow-up with effectively. (nimble.com) [more…]
Marissa brings Tumblr into the Yahoo family for $1.1 billion
Following the news that Yahoo! is set to acquire Tumblr, please see comment from Andrew Yates, CEO and co-founder of Artesian Solutions
“The news that Yahoo! is set to acquire Tumblr reflects the importance of developing a social footprint for the big technology players. Yahoo! is following in the footsteps of smart businesses that have recognised the need to be agile, socially connected and transparent in order to engage today’s internet users. [more…]
The hidden power of Social Media Marketing is leveraging your content across multiple platforms. Call Will Corry 01784 434 412 will@themarketingblog.co.uk Call now - your time will be very well spent
Responding to Outside Influence
Daniel Martin, Managing Consultant, Maxymiser writes
From comparison sites to Facebook likes, consumers are becoming savvy when it comes to assessing the value of a new purchase. They don’t simply want more product information: they want the feedback of peers and the experiences of previous purchasers. From the fit of this season’s trousers to the real battery life of a new tablet, consumers are increasingly influenced by external factors.
But don’t simply assume that the Amazon review model will work on every site – it doesn’t. The way these reviews and ratings affect purchasing behaviour varies dramatically based on a number of factors, from consumer demographics and product type/value to the position of the rating/review on the site and, of course, the quality of the reviews. [more…]
Testimonials : They say word of mouth is the best recommendation you can get - and we agree! Check out these glowing references from just a few of our happy, satisfied users!
“TheMarketingblog is fast becoming the must-have and lively platform for the industry to communicate their business developments, successes and consumer issues,” says Hugh Paterson, CEO, Whoosh PR.
“The founder Will Corry is to be congratulated for conveying his insights into the marketing industry in such an engaging manner.”
April 2013
80% of sales occur after the 5th contact with your prospect…but most business owners only reach out to new leads two or three times
Answer : That’s where the ‘theMarketingblog (Five Month) '20 article' Package’ plays its part.
This is an idea that builds on the 9 year platform and track record of theMarketingblog and extends your reach, influencing power and search engine position.
Will Corry 01784 434 412 will@themarketingblog.co.uk Call today - your time will be very well spent.
The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today announced the launch of h(Paid) for performance-driven online marketers struggling to integrate their marketing strategies, spend and measurement across multiple paid marketing channels.
h(Paid) is an audience-centric approach to online marketing that moves beyond the traditional model of optimising campaigns within individual paid media channels such as paid search, display media, and comparison shopping to a holistic model based on where target audiences are in the consumer decision journey.
More information on The Search Agency’s h(Paid) product can be found at http://www.thesearchagency.com/hpaid/ . [more…]
2013 : The year of living socially
If you’ve been reluctant to – or if you’ve just been putting it off – this is the year you need to get your business on the social scene.
Quite simply, if you have a business but no social media presence, you’re losing money.
Even if you’re not technologically savvy enough to set up a page for your own business, you can easily get a friend or staff member to build one for you – if for no other reason than to secure your business’s name on various social media platforms.
Will Corry 01784 434 412 will@themarketingblog.co.uk Call today [more…]
This webinar on February 20th will establish why site search is important to an eCommerce business highlighting areas proven to enhance the user experience and improve conversions.
Matthew Curry, Head of eCommerce at Lovehoney, the largest online sex toy retailer in the UK, will demonstrate how the successful implementation of SaaS based technology has allowed Lovehoney to optimise the site search user experience on their site and what the positive impacts have been for the business in terms of conversions, average order values and site usage.
Chris Edge, Head of Customer Success UK, will show you the best practices for using site search analytics and multivariate testing techniques to improve the user experience and turn browsers into buyers. [more…]
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