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Independent Research Firm Recognises Teradata Integrated Marketing Cloud as a Leader in Real-Time Interaction Management

by Assistant Editor on August 4, 2015

Teradata Marketing Applications, a division of Teradata Corp. (NYSE: TDC), today announced that Forrester Research, Inc., a leading independent research firm, has recognised Teradata as [more…]

Amaze One posts strong growth in agency’s first six months despite sluggish UK economy

by Assistant Editor on August 3, 2015

CRM agency Amaze One, a collaboration between St Ives Group-owned Occam and Amaze, has significantly expanded its team in response to the rapid growth of the agency. Many of the hires are graduates, counteracting a perceived lack of young talent in the industry.

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Movers and Groovers: Lick Creative signals growth plans with new appointments

by Assistant Editor on July 29, 2015

Lick Creative, part of visual communications specialists The Delta Group, today announces two new appointments.
Anthony Earley and David Balko have both been appointed Business Development Directors, with a remit to identify opportunities for collaboration across The Delta Group as a whole, alongside implementing Lick’s creative ideas into new business proposals.

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Why you should join the board level conversation at IRC 2015

by Will Corry on July 25, 2015

Why you should join the board level conversation at IRC 2015

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Shrek’s Adventure! London chooses Jaywing to bring new attraction to life online

Shrek’s Adventure! London chooses Jaywing to bring new attraction to life online

by KSimpson on July 21, 2015

Shrek’s Adventure! London has partnered with marketing specialist, Jaywing, to deliver a mobile-first, fully responsive web platform. The site will help create awareness and support tickets sales for this new Merlin Entertainments attraction, which opened in London on 1st July 2015. [more…]

Teradata Connect: How to harness your data to power effective marketing

by Assistant Editor on July 2, 2015

Over 1000 senior marketers and CMOs from over 30 countries around the world, descended on Wembley Stadium at last month's Teradata Connect.

The annual event, now in its tenth year, saw a high-profile set of speakers from brands such as Puma, Standard Life, John Lewis and Runtastic share insights on the future of digital marketing.

Teradata Corporation, Co-President Bob Fair‘s opening keynote, set a tone for the two-day event with his claim,“It’s all about the data,” but it wasn’t big data he was calling for, it was smart data. Highlights from Teradata Connect are available here

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Research : 1 in 5 UK men are passionate about their grooming routine

by Assistant Editor on June 23, 2015

Pragma Consulting poll reveals opportunity for growth in male grooming market

Research uncovering the beauty habits of men and women across the UK has revealed that a surprising 1 in 5 men are passionate about their grooming routine.

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“An agile approach to the way you treat what your data is telling you” – Rachel Johnson, Amaze One

by Assistant Editor on June 16, 2015

By Rachel Johnson, marketing & communications, Amaze One – a St Ives Group collaboration

Perhaps it’s inherent in the name, but it’s easy to be daunted by ‘big data’. It can feel unwieldy, complex and loaded with the constant threat of clumsy mistakes. You’re aware that somewhere within its labyrinthine vaults hide the insights that can make a real difference, but how do you know where to find them?

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The ‘Very Best of the Marketingblog’ has been included in the Top 25 Tumblr Marketing Blogs

by Will Corry on June 13, 2015

B2B Marketers : Talk to theMarketingblog about getting your success story created and loaded into the maximum number of sites including this Tumblr one. Call Will Corry on 01784 434 412

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“10 things every salesperson needs to know about marketing” …. Pipeliner CRM

by Will Corry on June 6, 2015

Alyson Button Stone, Director of Content, Pipeliner CRM writes ... Our contributors (and our own team) have been sharing some great sales and CRM advice!

A few that you might find useful ..

Pipeliner CRM, the most visual CRM on the planet - keeps your sales team focused on what matters most in your sales process. Minimize risk. Effectively forecast. Watch your pipeline grow.
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