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Mitsubishi Motors in the UK has appointed data-driven marketing expert Occam

by Assistant Editor on October 27, 2014

Mitsubishi Motors in the UK has appointed data-driven marketing expert Occam to support its customer engagement strategy. The three-year contract will enable Mitsubishi to better manage communications to all of its customers.

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Tim Ash at Conversion Conference this week 29:30 October London / Use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 27, 2014

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Teradata announces enhancements to Teradata Integrated Marketing Cloud

by Assistant Editor on October 23, 2014

Teradata today announced the availability of four new product enhancements within the Teradata Integrated Marketing Cloud.  The new offerings will help businesses improve the overall brand experience for their customers through both digital and traditional marketing methods.

Teradata’s new capabilities include enhancements in multiple areas critical for marketers, such as:

  • Digital asset management and asset performance tracking.
  • Real-Time Interaction Management for both known and anonymous sources.

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Kenny Jacobs, Ryanair at ad:tech London 21:22 October .. Putting experience at the forefront of brand transformation

by Will Corry on October 18, 2014

Win a return flight with Ryanair, and an ad:tech London conference pass

Kenny Jacobs speaks about .....  Putting experience at the forefront of brand transformation
ad:tech London

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Do you use the CPA model for e-marketing metrics? / Check Digital Oyster at Stand 370 -ad:tech London 21:22 October 2014

by Will Corry on October 17, 2014

http://goo.gl/XrSkJN

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Conversion Conference London : Marketing needs to be more agile. But is that just a euphemism for “work faster?

by Will Corry on October 14, 2014

Agile Marketing - The Why and the How

9,30am Thursday 30th October 2014

Everyone's talking about how marketing needs to be more agile. But is that just a euphemism for "work faster?" It doesn't have to be.
Agile marketing is actually a well-structured management methodology -- adapted from agile development practices in the software industry -- that helps marketers work in a more iterative and adaptive fashion, breaking out of traditional silos.
Important Event News : Register for Conversion Conference London Make sure you use MARKETINGBLOG14 for an extra 15% discount

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Conversion Conference London : Download this great pre conference guide to convince your boss that you simply cannot miss this event / Plus extra 15% discount offer -

by Will Corry on October 12, 2014

Important Event News : Register for Conversion Conference London

Make sure you use MARKETINGBLOG14 for an extra 15% discount

Pre-Conference Guide

Download (PDF 2.8MB)


Download the Pre-Conference Guides for
co-located Conferences (Combo Pass available):

eMetrics Summit Pre-Conference Guide
Download (PDF 3.1MB)

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Conversion Conference London – speakers : Michael Lykke Aagaard, Simo Ahava, Tim Ash, Scott Brinker, Sean Ellis, Oli Gardner, Rob Jackson

by Will Corry on October 12, 2014

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Events : 9 important ad:tech London highlights not to be missed by Dan Brain

by Will Corry on October 10, 2014

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Relish Research at the Internet Retailing Conference next Tuesday 14th October

by Will Corry on October 10, 2014

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