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75% of marketers plan to increase programmatic brand spend / Infectious Media

by Will Corry on February 26, 2015

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Acxiom becomes an Audience Data Provider in Facebook Marketing Partner Program

by Assistant Editor on February 19, 2015

Acxiom @Acxiom is joining the newly renamed Facebook Marketing Partners Program, formerly the Facebook PMD Program.

The deal will see Acxiom’s audience data and onboarding capabilities in the United States, France, Germany and the United Kingdom made available to Facebook marketers globally.

Acxiom’s data - which is available in Facebook as Partner Categories through the Ads API, Ads Manager, and Power Editor - allows marketers to select specific audiences based on Acxiom’s interest and behavioural data. [more…]

Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by Will Corry on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?

[more…]

Movers and Groovers : Senior promotions at award winning agency MC&C

by KSimpson on February 13, 2015

MC&C, the UK’s smartest performance media agency (www.mcand.co.uk), today announced that after another strong year of growth, two senior promotions have been made within the agency.

Ian Prager has been newly appointed as MC&C’s Managing Director. Ian, who has been on the board of MC&C since October 2008, will step up from the role of Deputy Chairman. Prior to joining the agency, Ian held the role of Managing Director at CIA Direct. The move follows a record year in 2014 and a series of new client wins including NSPCC, Gameloft and the Family Building Society. Ian will acquire the title from MC&C’s founder Mike Colling, who will take on the role of Chief Executive.

Caroline Dolan has also been promoted to MC&C’s of Head of Business Management. [more…]

Volkswagen commercial vehicles launches new phase of ‘Working with you campaign’

by Assistant Editor on February 12, 2015

Volkswagen Commercial Vehicles is launching the latest instalment of Working with you - its customer-centric brand promise.

Created by adam&eveDDB, @aandeddb the multi-channel execution kicks off on 12th February with YouTube, search and online activity. Television and social will break on 16th February. The creative focuses on Volkswagen Commercial Vehicles’ @Volkswagen_CV partnership-led positioning, highlighting the brand’s dedication to both its customers and their businesses. Targeting an ABC1 male (25-54 years old) audience, the campaign features Bill, a middle-age family man and business owner who runs a small fleet of Volkswagen vans.

[more…]

New Signal #Infographic: Why a single view of the customer is vital for marketers:

by Andy Brown on February 11, 2015

“The customer journey is now so fragmented that the ability for a marketer to measure their marketing efforts across all channels, whilst providing a seamless customer experience is an increasingly complex discipline, said Neil Joyce, @Signal Signal’s Managing Director EMEA (pictured).

Signal, the global leader in cross-channel marketing technology, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of profile data.

http://www.signal.co/

[more…]

Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by Will Corry on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago.  Watch the video

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Cosmos re-engages customers with handpicked holiday offers

Cosmos re-engages customers with handpicked holiday offers

by Loudmouth PR on February 11, 2015

This week, Cosmos Holidays launches a new direct campaign as part of its Really? Sale marketing activity. The campaign offers holiday deals to a number of destinations across Europe, the Caribbean and the Indian Ocean for Summer 2015.

The direct campaign, created by 2015 MAA and Travel Marketing Award nominee, WDMP, is targeted at customers who have previously booked their summer holiday with Cosmos. The personalised packs remind customers of the last time they ‘checked in’ with Cosmos, with images of their previous holiday destination and supported by personalised offers, showcasing the breadth of locations that the independent tour operator has to offer.

[more…]

Movers and Groovers : Response One announces the appointment of Sameer Rahman as Head of Analytical Insight & Research.

by Assistant Editor on February 10, 2015

Response One, the data-driven marketing agency owned by St Ives Group, today announces the appointment of Sameer Rahman as Head of Analytical Insight & Research.

Rahman will help to spearhead Response One’s responseone.co.uk continued focus on truly understanding individual consumers, enabling brands to successfully drive both acquisition and retention strategies.

He brings to Response One solid experience in marketing and data analytics. Working at GoCompare, Buy as You View and Lloyds TSB, he led projects for clients across a variety of categories, delivering consumer and market insights, marketing and media strategies and return on marketing investments. [more…]

Healthspan has appointed data-driven marketing expert Occam

by Assistant Editor on February 5, 2015

Healthspan, the UK’s leading direct supplier of vitamins and supplements, has appointed data-driven marketing expert Occam @occamdm to add zest to its marketing campaigns. Occam will do this by bringing together all of Healthspan’s data in one place as the starting point for outstanding one-to-one communications.

Occam, a St Ives Group company, will use its data marketing and technology expertise to bring to life @Healthspan Healthspan’s products through all of its customer-facing channels, ensuring people receive relevant and useful communications and offers at the right time. [more…]