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Click the graphic and get the latest (regularly updated) UK marketing articles, stories and case studies

by Will Corry on September 19, 2014

Enjoy - UK marketing articles, stories and case studies - constantly updated

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“Sampling in a digital world” by Natalie Betts, Response One – a St Ives Group company

by Assistant Editor on September 16, 2014

By Natalie Betts, experience marketing manager at Response One - a St Ives Group company

Sampling activity has gone a lot further than promo girls handing out mini deodorants at train stations or cubed cheese handed out with a trial voucher at your local superstore. This traditional activity still has its place, of course. But in a multimedia world of waning consumer attention, brands need a more impactful and immediate way of getting into the hands of their target market. [more…]

Exclusive ‘seven questions interview’ with Simon Lake, MD of Gather, which launches today

by Assistant Editor on September 8, 2014

Gather, http://gather.london/ an ideas-led strategic communications consultancy, launches today with a mission to develop ‘ideas people gather around’.

Previously called Carnegie Orr, London-based Gather has identified a need in the market for organisations to have more clarity and control of their messaging through a single organising idea that breaks down traditional silos and works across all media channels.

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Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

Register Free

ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

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The latest news about ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

More information about ad:tech London

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Teradata Integrated Marketing Cloud helps marketers further personalise the customer experience

by Assistant Editor on August 27, 2014

Teradata Corporation today introduced Teradata Raw Data Exports, a new marketing applications feature that leverages vast amounts of data about customer interactions to help businesses deliver a continuously more personalised customer experience.

The new feature is now globally available as an add-on wizard for users of Teradata Digital Messaging Center (DMC), or as a service option, and will help data-driven marketers access customer interaction data from multiple channels, such as emails sent, website visits and purchase data, among other sources. [more…]

Register for Conversion Conference London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on August 24, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

More articles etc. on the Conversion Conference 2014 [more…]

The power of segmentation: Driving retailers to the right customer

by Assistant Editor on August 8, 2014

By Alan Bloodworth, managing partner, @ohal_group Ohal

We all know how vital it is within the retail sector for the central message of any given advertising campaign to reach the right customer. Customer segmentation - breaking down consumers into various groups depending on age, income, location, purchase habits and so on - is key to achieving this. With that in mind, how can retailers use customer information to better understand the way different media affects these various customer groups?

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Response One launches new ‘Affinity Sampling Service’ to help brands get into the right hands

by Assistant Editor on July 29, 2014

Maybelline and P&G among first to sign up

Response One, a leading data-driven marketing agency owned by St Ives Group @StIvesGroup, has launched Affinity Sampling, a targeted sampling service that helps brands directly reach their target audience.

Based on Response One’s in-depth analysis of consumer data, the service allows brands to pair with a trusted ‘carrier brand’ that distributes their product samples to individuals based on demographic and brand preference information.

http://www.responseone.co.uk/

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Carrefour Media selects Acxiom’s Audience Operating System to improve engagement with customers across all touchpoints

by Assistant Editor on July 18, 2014

Acxiom®, an enterprise data, analytics and software-as-a-service company, today announced that Carrefour Media, advertising arm of the Carrefour group, has chosen its Audience Operating System™ (AOS™) to help maximise the effectiveness of their marketing campaigns. AOS will enable the connection of disparate sources of online and offline data within Carrefour supermarkets to aid the giant retailer optimise their ad investment.

This pioneering approach will put Carrefour’s CRM data at the heart of a secure and anonymous environment. [more…]