Tot up the big UK supermarket chains’ annual marketing spend and I’m sure it’d run close to nine figures. But just because the likes of Tesco and Morrisons have deep pockets when it comes to using communications to drive footfall doesn’t mean they should ignore more efficient options.
The Activate Solutions Group today announces key findings from its High Street Happiness Survey, looking into the levels of customer satisfaction being provided by the UK’s top high-street brands.
Using 60 XCell field agents the survey reached 10 high streets across the country over a two-week period, incorporating brands from 14 different sectors. A net promoter scoring system was used to measure factors relating to the sites themselves, the level of service being provided and the emotional response customers had to the experience overall.
By using the recommendation ranking, which incorporates all other elements of the survey, Activate was able to identify the top 50 high street brands, 33 of which were national retailers. [more…]
As part of an ongoing drive to offer a fully integrated suite of services to clients, Saatchi & Saatchi X London, formerly part of Saatchi & Saatchi X Worldwide, will become part of Saatchi & Saatchi Group London from January 1 2014.
The move will see Saatchi & Saatchi X move to Saatchi & Saatchi's headquarters on Charlotte Street and will allow multi-disciplined teams to work together from client briefing stage, ensuring a smooth and seamless transition from consumer to shopper.
By Samantha Allen, Client Director, Occam - a St Ives Group company
When motorists decide it’s time for a change of vehicle, their journey to making a final choice can be stop-start. For automotive marketers - whether based at the brand or dealer end of the market - tracking people’s path through research to a final decision can be extremely difficult.
St Ives Group, which supports the marketing efforts of the likes of Kia, Toyota and LandRover, recently put 1,000 motorists under the microscope as they were about to buy a vehicle, in an attempt to examine how exactly people go about this high-ticket purchase. [more…]
Postcode Anywhere has promoted Emma Stone and Mike Cook to fill roles as key directors and lead the company's global growth strategy.
Emma Stone assumes the role of chief operations officer to oversee Postcode Anywhere's day-to-day global operations in sales, service and marketing with a focus on US, Europe and Australia. Her remit will also include driving customer growth and revenue performance. Previously, Stone was business plan manager and managed an overhaul of Postcode Anywhere's customer service team.
Mike Cook has been handed the role of chief information officer following his work on a number of key strategic initiatives during more than six years with the company. Cook will be responsible for overseeing the organisation's entire IT infrastructure and development team and maintaining its position in the address management industry. http://www.postcodeanywhere.co.uk/
By Andrew Clay, Sales Director, SIMS – a St Ives Group Company
Most marketing professionals will know that the print element of direct mail is reducing in volume; however what many may not be aware of is how to utilise the latest print technology solutions in the face of this reduction. Print is still an important part of the marketing mix but now is the time for the industry’s established players to up their game in order for their services to remain relevant. [more…]