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Teradata Connect: How to harness your data to power effective marketing

by Assistant Editor on July 2, 2015

Over 1000 senior marketers and CMOs from over 30 countries around the world, descended on Wembley Stadium at last month's Teradata Connect.

The annual event, now in its tenth year, saw a high-profile set of speakers from brands such as Puma, Standard Life, John Lewis and Runtastic share insights on the future of digital marketing.

Teradata Corporation, Co-President Bob Fair‘s opening keynote, set a tone for the two-day event with his claim,“It’s all about the data,” but it wasn’t big data he was calling for, it was smart data. Highlights from Teradata Connect are available here

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Research : 1 in 5 UK men are passionate about their grooming routine

by Assistant Editor on June 23, 2015

Pragma Consulting poll reveals opportunity for growth in male grooming market

Research uncovering the beauty habits of men and women across the UK has revealed that a surprising 1 in 5 men are passionate about their grooming routine.

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“An agile approach to the way you treat what your data is telling you” – Rachel Johnson, Amaze One

by Assistant Editor on June 16, 2015

By Rachel Johnson, marketing & communications, Amaze One – a St Ives Group collaboration

Perhaps it’s inherent in the name, but it’s easy to be daunted by ‘big data’. It can feel unwieldy, complex and loaded with the constant threat of clumsy mistakes. You’re aware that somewhere within its labyrinthine vaults hide the insights that can make a real difference, but how do you know where to find them?

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The ‘Very Best of the Marketingblog’ has been included in the Top 25 Tumblr Marketing Blogs

by Will Corry on June 13, 2015

B2B Marketers : Talk to theMarketingblog about getting your success story created and loaded into the maximum number of sites including this Tumblr one. Call Will Corry on 01784 434 412

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“10 things every salesperson needs to know about marketing” …. Pipeliner CRM

by Will Corry on June 6, 2015

Alyson Button Stone, Director of Content, Pipeliner CRM writes ... Our contributors (and our own team) have been sharing some great sales and CRM advice!

A few that you might find useful ..

Pipeliner CRM, the most visual CRM on the planet - keeps your sales team focused on what matters most in your sales process. Minimize risk. Effectively forecast. Watch your pipeline grow.
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New Study : “Just 26 per cent of retailers send insight-driven personalised communications to consumers”

by Assistant Editor on May 21, 2015

Only a quarter of the top 50 online retailers in the UK are sending their customers insight-driven personalised communications, according to research conducted by Teradata.

The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.

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Somerset County Cricket Club appoint CCR to enrich data and strengthen CRM

by Loudmouth PR on May 14, 2015

Somerset County Cricket Club (SCCC) has appointed data management firm CCR as its preferred data cleansing supplier.

CCR will use its new data cleansing and enrichment solution, ADAM, to clean and enhance the cricket club’s data in order to allow it to extend the reach of its marketing activity across its customer database. [more…]

Bloomberg Business Europe launches

by Will Corry on April 29, 2015

Bloomberg today announced the launch of Bloomberg Business Europe, the company’s first regional expression of its flagship digital destination – Bloomberg Business.

The new European edition is the first tangible output of a commitment to increase the customisation of Bloomberg products for distinct international markets to reach today’s global, mobile business news consumer. [more…]

Acxiom signs strategic data partnership with Tableau

by Assistant Editor on April 22, 2015

Acxiom an enterprise data, analytics and software-as-a-service company, has signed a UK-wide formal partnership with Tableau Software, a global leader in rapid-fire, easy-to-use business analytics [more…]

“Your customers reflect your marketing and your marketing reflects your customers” / Iain Lovatt, Blue Sheep and Blue Venn

by Will Corry on April 10, 2015

You get what you get because you do as you do.

Your customers reflect your marketing and your marketing reflects your customers

I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase, which was originally written by American novelist, Mark Twain: “if you only do what you’ve always done you’ll always get what you always got,” being applied in many ways – but the sentiment is consistent – if you do the same thing in business (or in your personal life come to think of it), the outcome is also likely to be the same.

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