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Movers and Groovers : Janet Snedden has joined customer engagement agency Amaze One as strategy director

by Assistant Editor on January 27, 2015

Direct marketing industry expert Janet Snedden has joined customer engagement agency Amaze One @AmazeOneNews as strategy director.

Reporting to Amaze One Managing Director Neil Evans, Snedden will lead business and marketing strategy for new and existing clients, ensuring Amaze One achieves results which are out of the ordinary. She will also drive the design of effective engagement solutions for clients to help them fully exploit the customer intelligence at their disposal.


Greater investment in mobile marketing a top priority for retailers and brands in 2015

by Will Corry on January 16, 2015

8 Free to Attend Conferences - Internet Retailing Expo 2015

Your opportunity to take advantage of best practice examples designed to hone your ability to maximise customer experiences, and increase customer purchasing, loyalty and profitability


Now – a comprehensive communication system at an affordable price / SWYX

by Will Corry on January 15, 2015

SWYX is a software-based IP telephony solutions vendor. Apart from their website, there exists a ‘all-in-one’ software-a platform which features all the products and functions of SWYX.

The software dubbed ‘SWYX WARE’ brings everything on board including live chats and contacts of the SWYX staff so one can ask questions or lobby for an assistance right at home.

SWYX ware is individually tailored to meet the needs of both small and medium sized enterprises- it does this by connecting all various types of company communication into an aligned platform with a uniform user interface.


Really Simple Systems releases Email Marketing / Mass emailing is completely integrated into the CRM

by Will Corry on January 10, 2015

Mass emailing is completely integrated into the CRM

Really Simple Systems, @ReallySimpleSys one of the world’s largest providers of Cloud CRM systems launches it's Email Marketing module. The new module will enable sales teams to see detailed prospect interactions with individual marketing campaigns. [more…]

Why user behaviour is critical to effective personalisation / Tom Bailey, Teradata

by Assistant Editor on January 9, 2015

Personalisation has been lauded as a best practice principle for years – it enables businesses to deliver customer communications that are more effective and it can, if deployed correctly, significantly enhance a customer’s overall experience.

However, businesses need to ensure they operate in a far more proactive way and focus heavily on user behaviour, not just demographic data. These behaviours, which reflect the personality, aspirations and the ever-changing needs of customers, are critical to gaining the detailed insight needed to ensure the campaigns are as targeted as they possibly can be.  by Tom Bailey, Sales Director UK&I, Marketing Applications, Teradata


All I want for marketing technology in 2015 / Gary Arnold, Occam

by Assistant Editor on January 9, 2015

By Gary Arnold, head of marketing technology, Occam @occamdm – a St Ives Group company

I wanted to pen “5 things to look out for in marketing technology in 2015”, but this excellent article got there first. Scott’s covered my five and added three others for good measure! I’ve decided to take a different approach; no predictions (or “strongly held beliefs” as he calls them), more a set of wishes for marketing technology in 2015:


Amaze One, a new breed of customer engagement agency will deliver long-term, profitable relationships for clients.

by Assistant Editor on January 8, 2015

Amaze One, a new breed of customer engagement agency that will use a seamless mix of data and digital marketing expertise to deliver out of the ordinary CRM campaigns for brands, launches today.

Amaze One is a collaboration between St Ives companies Amaze and Occam DM. It has been set up to break down the inherent silos of traditional CRM processes, providing insight-driven creative communications by blending data and digital disciplines to engage customers and deliver long-term, profitable relationships for clients.

The business was established as a response to client demand for a different way of looking at CRM, turning each aspect of every customer interaction into information that creates value, both for consumers and clients’ businesses.


Two-thirds of the UK’s Top 50 online retailers failed to capitalise on Black Friday according to Teradata study

by Assistant Editor on December 22, 2014

Teradata, the analytic data platforms, marketing applications and services company, today unveiled the findings of its annual study into the email sending habits of the UK's top 50 online retailers around Christmas.

The study revealed that 66% of the top online retailers failed to send customers any Christmas offers in the month running up to Black Friday.

The #teradata study also revealed that 74% failed to provide any information related to the Christmas sales. Only 28% of the top 50 sent information about Black Friday and of those that did send a Christmas offer to their customers, only 64% sent information relating to Black Friday.


“We wanted to inspire people who may not have considered Wyevale Garden Centres as a Christmas shopping destination before” / Sarah Fuller, Marketing Director, Wyevale Garden Centres

by Loudmouth PR on December 18, 2014

Just in - Wyevale Garden Centres has launched a Christmas campaign to create awareness of the breadth of their Christmas product offering. From gifts to real trees, decorations and foodie delights - everything for an enchanting Christmas.

The campaign proposition and creative, which has been developed by direct response and relationship marketing agency WDMP, features just under 5 million door drop brochures being distributed within a 30 minute driving distance of the 45 best performing garden centres, accompanied by direct mail packs sent to all members of its loyalty programme,@GardeningClub ‘Gardening Club'. [more…]

Response One launches Reciprocate Lite for Charities

by Assistant Editor on November 28, 2014

Oxfam and WaterAid among first charities to sign up to new donor data service

Response One, @ResponseOneDM the St Ives Group-owned company behind Reciprocate - the UK’s largest donor data pool - has launched a new membership level, Reciprocate Lite.

The new service is designed for charities wanting to benefit from Reciprocate’s insight and benchmarking capabilities without having to commit to swapping donor data, which may be prohibited due to lack of permissions. Reciprocate Lite gives access to benefits including lapsed donor reactivation, Gift Aid matching, unique donor identification and market trend reporting.