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Response One launches new ‘Affinity Sampling Service’ to help brands get into the right hands

by Assistant Editor on July 29, 2014

Maybelline and P&G among first to sign up

Response One, a leading data-driven marketing agency owned by St Ives Group @StIvesGroup, has launched Affinity Sampling, a targeted sampling service that helps brands directly reach their target audience.

Based on Response One’s in-depth analysis of consumer data, the service allows brands to pair with a trusted ‘carrier brand’ that distributes their product samples to individuals based on demographic and brand preference information.


Carrefour Media selects Acxiom’s Audience Operating System to improve engagement with customers across all touchpoints

by Assistant Editor on July 18, 2014

Acxiom®, an enterprise data, analytics and software-as-a-service company, today announced that Carrefour Media, advertising arm of the Carrefour group, has chosen its Audience Operating System™ (AOS™) to help maximise the effectiveness of their marketing campaigns. AOS will enable the connection of disparate sources of online and offline data within Carrefour supermarkets to aid the giant retailer optimise their ad investment.

This pioneering approach will put Carrefour’s CRM data at the heart of a secure and anonymous environment. [more…]

Connect with customers, don’t avoid them / Ben Reason, founding partner, livework

by Assistant Editor on July 4, 2014

By Ben Reason, founding partner, livework

Mass adoption of online and mobile banking services has not eliminated the need for help and advice. Customers still contact banks for basic transactions and want support with complex decisions. Knowing when to offer high touch-service and when to give control has a big impact on customers' experience.


Marketers hopeful of immediate budget boost / Helen Robinson, St Ives Group

by Assistant Editor on July 2, 2014

Survey of Marketing Week Live delegates sees spend on the rise

Nine out of ten marketers working across all major sectors expect their budgets to swell over the next 12 months, while three-quarters have already been handed a bigger pot of money in the last year, according to a poll.

The survey was conducted by print and marketing solutions provider St Ives Group among an audience of b2c and b2b marketers during Marketing Week Live. [more…]

Use MARKETINGBLOG14 for a 15% discount at the Conversion Conference London Olympia, 29-30 October, 2014

by Will Corry on June 29, 2014

Register now and save up to £400 with the Early Bird Rates! Also use MARKETINGBLOG14 for an extra 15% discount at the Conversion Conference London Olympia,  29-30 October, 2014

More information about the Conversion Conference


Survey Results : All aboard the holiday booking process / By Andy O’Brien, Creative Director, Amaze – a St Ives Group company

by Assistant Editor on June 20, 2014

Summer’s on its way (honestly, it is) and so you’ve probably already booked your holiday. If, like me, you’re restricted to school holiday time, you’ve probably also done your research into how you can buck the system and go away for the price you would pay if you didn’t have kids.

It’s nigh-on impossible, by the way. Anyway, you’ve probably engaged in one of the most multi-channel purchasing experiences we have; ferrying yourself from one channel to another as you research, refine and book your break. [more…]

Pragma Research : Six out of 10 over-50s cited too few staff manning tills as the main factor which would dissuade them from returning to a shop

by Assistant Editor on June 19, 2014

Well-staffed tills and a warm welcome are the key drivers of in-store purchasing among older consumers, who still value the personal touch in an age of retail technology, according to new research.

Six out of 10 over-50s surveyed by Pragma, @Pragmauk a St Ives Group company, cited too few staff manning tills as the main factor which would dissuade them from returning to a shop.

Meanwhile, some 37% highlighted lack of a welcoming atmosphere as their reason for blacklisting a retailer, while 29% agreed the total number of staff visible on the shop floor was a crucial factor in their loyalty.

Other no-nos cited include lack of special offers or promotions (26%), confusing store layout (26%), poor signage (22%) and unsuitable fitting rooms (22%). [more…]

Netbiscuits software will provide BMW Motorrad customers with an optimised mobile web experience regardless of the device they are using

by Will Corry on June 19, 2014

BMW Motorrad, the motorcycle division of the famous German company, is partnering with Netbiscuits to elevate its customers' web experience to the next level. Read the article.

@Netbiscuits is a cloud platform that allows companies greater insight into which of their customers are interacting with their site using mobile devices, thus driving increased performance conversion and customer engagement across the board. BMW Motorrad's decision to partner with Netbiscuits is emblematic of a growing preoccupation with mobile markets and high-quality targeted content.

Read more: Why Google analytics is not enough for the mobile consumer [more…]

Nuggets : Event Spaces in Belfast, Driving the right communications, Binge-viewing, second-screen purchasing, DVR usage

by Will Corry on June 13, 2014


Five ways targeting can improve your campaign / James Alty, Managing Director, Apteco

by Assistant Editor on June 13, 2014

By James Alty, Managing Director, Apteco

Driving the right communications through the right channels to the right consumer, to generate profitable response, remains the Holy Grail for marketers. But what was once treasure buried within companies’ vast databases is now closer to being unearthed, thanks to developments in customer targeting technology.

Here are five things that you could and should be doing with best-in-class software to unlock the value of your data through clever targeting: [more…]