Acxiom an enterprise data, analytics and software-as-a-service company, has signed a UK-wide formal partnership with Tableau Software, a global leader in rapid-fire, easy-to-use business analytics [more…]
You get what you get because you do as you do.
Your customers reflect your marketing and your marketing reflects your customers
I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase, which was originally written by American novelist, Mark Twain: “if you only do what you’ve always done you’ll always get what you always got,” being applied in many ways – but the sentiment is consistent – if you do the same thing in business (or in your personal life come to think of it), the outcome is also likely to be the same.
More than half of consumers (57%) claim they are happy to share personal information with brands, according to joint research undertaken by Teradata and Celebrus Technologies.
The study, into issues around personalisation and data privacy amongst consumers in both the UK and Germany also found that nearly two thirds (63%) of consumers across every age group like to receive individualised communications. To download a copy of the research report eBook, “Balancing the Personalisation and Privacy Equation – The Consumer View”, please visit the Teradata or Celebrus website. [more…]
Acxiom @Acxiom is joining the newly renamed Facebook Marketing Partners Program, formerly the Facebook PMD Program.
The deal will see Acxiom’s audience data and onboarding capabilities in the United States, France, Germany and the United Kingdom made available to Facebook marketers globally.
Acxiom’s data - which is available in Facebook as Partner Categories through the Ads API, Ads Manager, and Power Editor - allows marketers to select specific audiences based on Acxiom’s interest and behavioural data. [more…]
Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero
Understand. Create. Deliver. Measure.
- What is Accelero?
- Is Accelero unique?
- Why is Accelero being launched now?
- Is it being sold as one product?
- What difference will a client’s customers see?
- Who will buy and use Accelero?
- How does Accelero transform measurement and ROI?
MC&C, the UK’s smartest performance media agency (www.mcand.co.uk), today announced that after another strong year of growth, two senior promotions have been made within the agency.
Ian Prager has been newly appointed as MC&C’s Managing Director. Ian, who has been on the board of MC&C since October 2008, will step up from the role of Deputy Chairman. Prior to joining the agency, Ian held the role of Managing Director at CIA Direct. The move follows a record year in 2014 and a series of new client wins including NSPCC, Gameloft and the Family Building Society. Ian will acquire the title from MC&C’s founder Mike Colling, who will take on the role of Chief Executive.
Caroline Dolan has also been promoted to MC&C’s of Head of Business Management. [more…]
Created by adam&eveDDB, @aandeddb the multi-channel execution kicks off on 12th February with YouTube, search and online activity. Television and social will break on 16th February. The creative focuses on Volkswagen Commercial Vehicles’ @Volkswagen_CV partnership-led positioning, highlighting the brand’s dedication to both its customers and their businesses. Targeting an ABC1 male (25-54 years old) audience, the campaign features Bill, a middle-age family man and business owner who runs a small fleet of Volkswagen vans.