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New Study : “Just 26 per cent of retailers send insight-driven personalised communications to consumers”

by Assistant Editor on May 21, 2015

Only a quarter of the top 50 online retailers in the UK are sending their customers insight-driven personalised communications, according to research conducted by Teradata.

The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.

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Somerset County Cricket Club appoint CCR to enrich data and strengthen CRM

by Loudmouth PR on May 14, 2015

Somerset County Cricket Club (SCCC) has appointed data management firm CCR as its preferred data cleansing supplier.

CCR will use its new data cleansing and enrichment solution, ADAM, to clean and enhance the cricket club’s data in order to allow it to extend the reach of its marketing activity across its customer database. [more…]

Bloomberg Business Europe launches

by Will Corry on April 29, 2015

Bloomberg today announced the launch of Bloomberg Business Europe, the company’s first regional expression of its flagship digital destination – Bloomberg Business.

The new European edition is the first tangible output of a commitment to increase the customisation of Bloomberg products for distinct international markets to reach today’s global, mobile business news consumer. [more…]

Acxiom signs strategic data partnership with Tableau

by Assistant Editor on April 22, 2015

Acxiom an enterprise data, analytics and software-as-a-service company, has signed a UK-wide formal partnership with Tableau Software, a global leader in rapid-fire, easy-to-use business analytics [more…]

“Your customers reflect your marketing and your marketing reflects your customers” / Iain Lovatt, Blue Sheep and Blue Venn

by Will Corry on April 10, 2015

You get what you get because you do as you do.

Your customers reflect your marketing and your marketing reflects your customers

I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase, which was originally written by American novelist, Mark Twain: “if you only do what you’ve always done you’ll always get what you always got,” being applied in many ways – but the sentiment is consistent – if you do the same thing in business (or in your personal life come to think of it), the outcome is also likely to be the same.

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Response One today announced a strategic partnership with ASOS

by Assistant Editor on April 1, 2015

Response One, @ResponseOneDM the award-winning data-driven marketing agency owned by St Ives Group, today announces a strategic partnership with ASOS. Response One will provide the online retailer with its Affinity Sampling service, launched to help relevant brands get directly into the hands of their target customers.

https://www.responseone.co.uk/

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Teradata & Celebrus research reveals 57% of consumers are happy to share personal information with brands

by Assistant Editor on March 4, 2015

More than half of consumers (57%) claim they are happy to share personal information with brands, according to joint research undertaken by Teradata and Celebrus Technologies.

The study, into issues around personalisation and data privacy amongst consumers in both the UK and Germany also found that nearly two thirds (63%) of consumers across every age group like to receive individualised communications.  To download a copy of the research report eBook, “Balancing the Personalisation and Privacy Equation – The Consumer View”, please visit the Teradata or Celebrus website. [more…]

75% of marketers plan to increase programmatic brand spend / Infectious Media

by Will Corry on February 26, 2015

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Acxiom becomes an Audience Data Provider in Facebook Marketing Partner Program

by Assistant Editor on February 19, 2015

Acxiom @Acxiom is joining the newly renamed Facebook Marketing Partners Program, formerly the Facebook PMD Program.

The deal will see Acxiom’s audience data and onboarding capabilities in the United States, France, Germany and the United Kingdom made available to Facebook marketers globally.

Acxiom’s data - which is available in Facebook as Partner Categories through the Ads API, Ads Manager, and Power Editor - allows marketers to select specific audiences based on Acxiom’s interest and behavioural data. [more…]

Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by Will Corry on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?

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