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Security Benefit strengthens sales team with NewVoiceMedia’s communications platform

Security Benefit strengthens sales team with NewVoiceMedia’s communications platform

by NewVoiceMedia on September 21, 2016

NewVoiceMedia, a provider of cloud technology that helps businesses sell more, serve better and grow faster, today announced that Security Benefit, a leader in the U.S. retirement savings market, has deployed ContactWorld for Sales to support its team.

With ContactWorld for Sales, Security Benefit will take advantage of functionality such as click-to-dial, call-recording and performance tracking, all within Salesforce. The platform’s seamless integration with Salesforce will remove the administrative burden from sales reps, support more efficient on-boarding and improve overall calling capabilities. Security Benefit will primarily use the platform for outbound calls to brokers and financial advisors. [more…]

Grass Roots Group to join forces with Blackhawk Network

Grass Roots Group to join forces with Blackhawk Network

by Loudmouth PR on September 2, 2016

Grass Roots (Grass Roots Group Holdings Ltd.), a leading employee and customer engagement solutions company, has entered into an agreement to be acquired by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company based in California.

The acquisition is expected to allow Grass Roots to offer new products and capabilities to its current clients, as well as take advantage of Blackhawk’s global network to broaden Grass Roots’ international reach.

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[eBook] How to reduce the B2B software sales cycle with inbound marketing

[eBook] How to reduce the B2B software sales cycle with inbound marketing

by Will Corry on June 25, 2016

Selling and closing enterprise software sales takes time, and with sales cycle lengths on the increase, understanding how to shorten the time it takes to close has never been more important.

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If you like the sound of effectively optimized PPC campaigns, download this exclusive eBook

by Will Corry on June 4, 2016

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Whatcar.com appoints ‘The Lead Agency’ as car lead generation partner

by Assistant Editor on May 6, 2016

Whatcar.com, the UK’s leading car-buying website, has partnered with award winning lead generation specialists, The Lead Agency, to handle all new car enquiries generated through their car valuations service.

Currently, three million potential new car buyers use Whatcar.com every month; 50,000 of these request a current vehicle valuation. As part of the partnership, Whatcar.com will benefit from significant technology enhancements that will help car buyers with these enquiries. [more…]

Google – and a full day of sessions around Paid Search at SMX London / Plus get a 15% discount

by Will Corry on May 3, 2016

"Learn with Google Day"

Seize your chance to get closer to the source than ever before! Google just confirmed that they will run a full day of sessions around Paid Search at SMX London. All Conference and Expo Plus pass holders can attend the Learn with Google Day on the 19th of May.
SMX London May 2016 – Get an extra 15% discount – special code WEBMARKETINGBLOGSMX

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Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

by Assistant Editor on April 21, 2016

Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.

One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.

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[Exclusive download] .. Is your social media profile all it needs to be?

by James on April 14, 2016

Are you completely happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? Maybe you're paralysed by the inevitability of change in this space. Or fearful of the time you might waste with no discernable return?

Grasping the Nettle gives you what you can’t get from social media software “how-tos”. It provides a social media management framework and guidance to ensure that your social media activity serves your business.

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Download this easy-to-use Excel template and set your sales and marketing goals using maths, not guesswork

by Will Corry on April 6, 2016

Having a clear, measurable target is critical for any sales or marketing effort, but it's hard to know just how many leads, prospects and proposals you need to make.

Or, it used to be hard.  With The Lead Generation Calcuator you'll be scenario planning in minutes. Simply input six key assumptions and the calculator takes care of the rest.

Download and save this easy-to-use Excel template so you can set your sales and marketing goals using maths, not guesswork.

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2 free tickets to Conversion World 2016 + loads of CRO books

by Will Corry on March 30, 2016

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