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Kenny Jacobs, Ryanair at ad:tech London 21:22 October .. Putting experience at the forefront of brand transformation

by Will Corry on October 18, 2014

Win a return flight with Ryanair, and an ad:tech London conference pass

Kenny Jacobs speaks about .....  Putting experience at the forefront of brand transformation
ad:tech London

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Do you use the CPA model for e-marketing metrics? / Check Digital Oyster at Stand 370 -ad:tech London 21:22 October 2014

by Will Corry on October 17, 2014

http://goo.gl/XrSkJN

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Conversion Conference London : Marketing needs to be more agile. But is that just a euphemism for “work faster?

by Will Corry on October 14, 2014

Agile Marketing - The Why and the How

9,30am Thursday 30th October 2014

Everyone's talking about how marketing needs to be more agile. But is that just a euphemism for "work faster?" It doesn't have to be.
Agile marketing is actually a well-structured management methodology -- adapted from agile development practices in the software industry -- that helps marketers work in a more iterative and adaptive fashion, breaking out of traditional silos.
Important Event News : Register for Conversion Conference London Make sure you use MARKETINGBLOG14 for an extra 15% discount

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Conversion Conference London : Download this great pre conference guide to convince your boss that you simply cannot miss this event / Plus extra 15% discount offer -

by Will Corry on October 12, 2014

Important Event News : Register for Conversion Conference London

Make sure you use MARKETINGBLOG14 for an extra 15% discount

Pre-Conference Guide

Download (PDF 2.8MB)


Download the Pre-Conference Guides for
co-located Conferences (Combo Pass available):

eMetrics Summit Pre-Conference Guide
Download (PDF 3.1MB)

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Conversion Conference London – speakers : Michael Lykke Aagaard, Simo Ahava, Tim Ash, Scott Brinker, Sean Ellis, Oli Gardner, Rob Jackson

by Will Corry on October 12, 2014

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Events : 9 important ad:tech London highlights not to be missed by Dan Brain

by Will Corry on October 10, 2014

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Relish Research at the Internet Retailing Conference next Tuesday 14th October

by Will Corry on October 10, 2014

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Acxiom & Starcom MediaVest announce European partnership

by Assistant Editor on October 9, 2014

Acxiom® a recognised leader in enterprise data, analytics and software as a service, today announced it has signed a European-wide partnership with Starcom Mediavest Group (SMG), the number one ranked global media network, which will see both organisations working closer together and sharing data assets to be able to deliver increased value to their respective clients, enter new territories and connect digital and physical identifiers.

The deal, which is part of a wider global agreement between the two organisations, will enable SMG to leverage audience data from Acxiom’s specialist data sets, giving it the ability to develop more targeted branding, retention and acquisition strategies.  SMG will also use AbiliTec®, Acxiom’s advanced customer recognition technology, to centralise and connect campaigns and data across all the channels and platforms it utilises to deliver results for its advertisers.

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Have you seen the ad:tech London programme?

by Will Corry on October 9, 2014

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An important message from Matthew Appleby about ad:tech London 21-22 October

by Will Corry on October 8, 2014

With ad:tech London taking place on the 21-22 of October I wanted to send you a reminder to those who are not yet involved or registered to attend.

ad:tech London is the event for modern marketing & media and this year we celebrate our ‘Digital Decade’ with keynotes from Martin Sorrell, Mondelez, Ryanair, Unilever, BBH, YouTube, Coca-Cola, PepsiCo and Media Entrepreneur Leonard Brody.

 

Click here to see the conference program Click here to see more about our Keynotes

Click here to see the full seminar program Click here to see full list of participating companies

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