Realise, owned by international marketing services group St Ives, was appointed to define the digital strategy, starting with an overhaul of Greyhound’s corporate website. The resulting site reinvents the way customers plan and book bus travel for the digital age.
Reporting to Sarah Hooper, director of planning and CRM communications, Bowling will be responsible for shaping the direction of the company’s CRM communications vision, as well as heading the customer targeting team. She will also be involved with campaign delivery across all Amaze One clients.
By Gary Arnold, Solution Strategy Director, Occam – a St Ives Group company
I had the pleasure of speaking about “the building blocks of omnichannel orchestration” at the Silverpop EMEA Amplify Event and three surprising things happened. Firstly, people turned up; secondly, I got some (intentional!) laughs and thirdly, no one fell asleep… so, I figured I would share the top-level principles discussed to see if I can continue my run of form.
Ronald McDonald House Charities and award-winning digital agency, Rawnet, today launch a nationwide campaign celebrating the bedtime story.
The Night Light campaign, which comprises of 10 unique story books and a series of new characters to accompany the Charity’s friend – Patch the Night Light, will be rolled out over the next four weeks.
Being customer-centric begins with a big dollop of curiosity.
In its simplest form, business is about matching the products and services you have to offer with people who want to buy them. As you can’t have failed to notice, companies employ wildly differing strategies to do that.
For some, it’s the ‘throw everything at them and something’s bound to stick’ approach. This is the blanket email, the impersonal offer and the mailshot that probably begins “Dear occupier”.