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Scotland must lead the data revolution through ethics and inclusivity .. DMA

Scotland must lead the data revolution through ethics and inclusivity .. DMA

by on April 30, 2019

The DMA recently hosted a reception in the Scottish Parliament as part of its Value of Data campaign.

The Value of Data project explores the ethical questions that arise from the use of data and the event brought together MSPs, business leaders and data experts to discuss revolutionising how the professional world views and values data.

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Marketing a miniature golf courses business | Top 5 Tips

Marketing a miniature golf courses business | Top 5 Tips

by on April 23, 2019

The right marketing plan is what small and medium miniature golf courses need to compete with bigger competitors.

They can even go ahead to outperform them in terms of winning fun seeking people over and sales. Every business needs a good marketing plan to thrive.

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Connexi updates platform to encourage women sponsorship opportunities

Connexi updates platform to encourage women sponsorship opportunities

by on April 3, 2019

Connexi, the online sponsorship marketplace, today announces a new update to its platform that will encourage brands to invest in women’s sports sponsorship opportunities.

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Grooveyard expands its award winning activations team to 23

Grooveyard expands its award winning activations team to 23

by on April 1, 2019

Grooveyard, one of Ireland’s leading live experience agencies, has recently expanded their workforce to 23 employees. With offices in Dublin and Galway, Grooveyard continue to raise the bar in brand experiences through activations, music, live sporting events and so much more.

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Embracing neurodiversity in the workplace .. Kate Burnett, MD of DMA Talent

Embracing neurodiversity in the workplace .. Kate Burnett, MD of DMA Talent

by on April 1, 2019

Kate Burnett, MD of DMA Talent, discusses why the DMA is helping businesses to support a diverse workforce through their Neurodiversity Initiative

World Autism Awareness Week, taking place during the first week of April this year, will inspire people across the UK to take part in activities to raise awareness for autism charities. However, we need to do more in terms of promoting equality across the workforce - this all starts in our awareness and understanding of conditions like autism.

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Chargespot phone charging stations in London

Chargespot phone charging stations in London

by on March 28, 2019

Staying connected is as important today as ensuring you have your wallet with you.

Without our smartphones, where would we be? Unable to send and receive texts, make calls, check emails, keep our eyes on our business and of course awkwardly avoid eye contact of total strangers on public transport.

Having our smart devices charged and ready for action is imperative but what do you do when you’re out and about?

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Printed tote bags for your event or group

Printed tote bags for your event or group

by on March 27, 2019

You’re in charge, and you want to make sure that your big event comes off as the best of the best, and one that your guests will remember forever.

Whether it’s a wedding, a family reunion, a bachelorette party or girls’ weekend away, printed tote bags are useful at the time and a long-lasting reminder of a time that everyone will want to keep.

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Why use promotional merchandise for your next marketing campaign?

Why use promotional merchandise for your next marketing campaign?

by on March 26, 2019

Promotional merchandise is one of the great tools used for promoting various products and services. These promotional products contain a branded logo, a slogan in a text, among other details regarding the company’s products that promotes the brand.

But before you consider this strategy of promoting your business, there are some things you need to put into consideration.

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Warm up new prospects with custom drink-ware – Benefits of promotional mugs

Warm up new prospects with custom drink-ware – Benefits of promotional mugs

by on March 25, 2019

All successful salespeople understand the power of planting a seed of interest in the customer’s mind.

If you can manage to do that, you will have won the battle halfway, and you will have almost convinced the customer to buy from you.

When you introduce customers to your goods and services in a friendly and approachable manner, you are sure to catch their interest and will have dealt with most of the obstacles to succeeding in business.

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How to use free mugs to attract clients at your next trade show

How to use free mugs to attract clients at your next trade show

by on March 20, 2019

Mugs are an old trick that still work because it’s a great trick.

The use of promotional items when dealing with clients in direct contact is important because it works in more than one way to favour your marketing interests.

You get to give a great first impression and second, you leave behind a mark that ensures they don’t forget your brand easily. There are several ways that you can use promotional mugs and printed mugs to make a great first impression.

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