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New analysis shows that quality journalism continues to win the war on attention

New analysis shows that quality journalism continues to win the war on attention

by on May 17, 2018

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.

Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms Moat’s benchmarks by between 16% and 73%.  World Media Group (WMG) [more…]

Laughter Spots : Paddy met a girl .. McGlynn’s hat… and the Long Haircut

Laughter Spots : Paddy met a girl .. McGlynn’s hat… and the Long Haircut

by on May 13, 2018

One of the most popular reads in theMarketingblog is our now famous 'Laughter Spot'. It has been going for over 12 years now and it houses, probably the largest illustrated joke collection in the UK. [1,250 of them]

You can see all the 'Laughter Spots' here >>>>. Enjoy and pass them on.

[more…]

Laughter Spot : Never date a tennis player – love means nothing to them

Laughter Spot : Never date a tennis player – love means nothing to them

by on May 10, 2018

If I had a dollar for every math exam I failed, I don't know how much I’d have.

I no longer have a yearly itch to visit Greece since I started applying anti-Aegean cream.

Is it crazy how saying sentences backwards creates backwards sentences saying how crazy it is?

[more…]

How to make a case study? 5 practical tips to use this strategy in your business

How to make a case study? 5 practical tips to use this strategy in your business

by on May 7, 2018

A case study is an excellent way to expose your company’s results, showing authority in your branch of activity and the efficiency of your products and services, besides being a key-piece to prospect new clients and increase sales.

However, you need to know how to elaborate a case. You need to check which clients have the potential to be one and which want to tell their story. [more…]

Marketing tips for real estate agents – set yourself up for success

Marketing tips for real estate agents – set yourself up for success

by on April 25, 2018

With the world getting more and more digital with every passing day, customer attention is a precious commodity.

For real estate agents that means they need to employ effective strategies in order to maximise leads, and provide industry leading customer service to clients. Here are a few tips on how you can do that. [more…]

Laughter Spot : “The one about the preacher and his golf”

Laughter Spot : “The one about the preacher and his golf”

by on April 25, 2018

Once, there was a preacher who was an avid golfer.

Every chance he could get, he would be on the golf course swinging away. It was an obsession. One Sunday was a picture-perfect day for golfing. The sun was out, no clouds were in the sky, and the temperature was just right.

The preacher was in a quandary as to what to do, and shortly, the urge to play golf overcame him. [more…]

A special collection of 8 great ‘Laughter Spots’

A special collection of 8 great ‘Laughter Spots’

by on March 30, 2018

Here we go...

A special collection of 8 great 'Laughter Spots'. Enjoy, relax and have a good chuckle.

Talk to me - Will Corry about a sponsorship opportunity with Laughter Spots. Call 01784 434 412 or will@themarketingblog.co.uk [more…]

Problems for Labour  : Chuka Umunna slams Jeremy Corbyn over anti-Semitic mural row

Problems for Labour : Chuka Umunna slams Jeremy Corbyn over anti-Semitic mural row

by on March 25, 2018

Breaking News  :  Jeremy Corbyn was at the centre of another anti-Semitism row last night, amid claims that Labour would never tolerate racism against black people in the same way.

Branding his party’s response to anti-Jewish attacks as ‘unacceptable’, leading black Labour MP Chuka Umunna, whose father was Nigerian, suggested Labour would be stricter dealing with discrimination ‘with regard to black people’.

[more…]

The basics of marketing

The basics of marketing

by on March 9, 2018

Many of us have most likely heard of the term marketing and think that we know exactly what it is.

It is a very basic term known by the general population, even if they are not business or economics experts.  But do we really know what it is, and how to successfully implement it?  In most cases, probably not quite.

To begin, the term marketing is defined as the activities of company which are related to both buying and selling either a service or a product. This can include advertising, selling and delivering products to customers, such as casumo bonus review successfully does.  [more…]

Exclusive : The importance of visual stimuli in marketing

Exclusive : The importance of visual stimuli in marketing

by on February 26, 2018

Brands that utilise the power of visual marketing can earn more fans, leads, clients, readers, and revenue.

It doesn’t matter if you are developing a website, creating an email newsletter or embarking on a new social media campaign, you must incorporate stunning visuals to complement your brand, increase your reach and gain new customers. Learn about the importance of visual stimuli in marketing. [more…]