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Laughter Spot : The one about the vampire bat

by Will Corry on September 30, 2014

A vampire bat came flapping in from the night covered in fresh blood and established himself on the roof of the cave to get some sleep.

Pretty soon all the other bats smelled the blood and began nagging at him to say where he got it. He told them to shut up and let him go to sleep but they persisted, until finally he gave in. [more…]

Chat apps threaten to siphon ad dollars from social media giants / Chat apps “demand attention”

by Will Corry on September 29, 2014

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as she affectionately calls her fans.

So she and many other stars are spreading their messages through new-style social networks, via mobile apps that are more associated with private, intimate conversation, hoping that marketing in a cozier digital setting adds a breath of warmth and a dash of personality.

It’s the Internet’s equivalent of mailing postcards rather than plastering a billboard. [more…]

Aligning guest experience with brand promise / Jeff Conrad, MD – The Council

by James on September 26, 2014

As regular readers of theMarketingblog will know we often find and report on articles at H&C News

What is a “brand promise”?

It’s simply what it says it is, a promise from the brand to its customer. They are shaped by many factors. The brand offer, the marketplace it operates in, the capability of the brand and in some cases the promises of competing brands.

[more…]

Laughter Spot : An affair with an Italian woman

by Will Corry on September 25, 2014

A wealthy man was having an affair with an Italian woman for a few years.

One night, during one of their rendezvous, she confided in him that she was pregnant.

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“No compromise needed” / We all have to make compromises. Watch this ad and discover why with the Tiguan, there’s no compromise needed.

by Will Corry on September 24, 2014

Today's generation of increasingly child-centric parents will smile in recognition at this U.K. spot for the Volkswagen Tiguan, which highlights the lengths they will go to for their kids with a gentle, wry humour.

It features a dad who looks increasingly wistful as he misses out on a golf trip to take his daughter to ballet, is marched off to a kid-friendly eaterie, sits watching "The Powerpuff Girls" with his daughter, and misses the goal in a soccer match because his son's in the bathroom.

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Movers and Groovers : AffiliRed appoints Irene Otero as Communications and Marketing Executive

by Andy Brown on September 23, 2014

AffiliRed (www.affilired.com), the performance marketing company for the travel and tourism sector, has appointed Irene Otero in a strategic move that focuses on driving business in critical European markets .

A graduate in Cultural Communication and Journalism, Irene has a great deal of experience in marketing and PR, with previous roles in the audio-visual sector as well as international promotion for the Ministry of Foreign Affairs in Spain.

[more…]

Blonde Laughter Spot : “If I guess how many sheep you have will you let me have one?”

by Will Corry on September 16, 2014

A blonde thought if she died her hair brown she would become smarter.

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Laughter Spot : “His friend was wearing an earring”

by Will Corry on September 14, 2014

A farmer was at a pub one day having a pint when he noticed an old friend.

What really caught his attention was that this friend was wearing an earring. The farmer knew his old friend to be a fairly conservative fellow, and was intrigued by his sudden change in “fashion sense.”

[more…]

Movers and Groovers : Ebuzzing & Teads announces appointment of Christophe Parcot as Chief Operating Officer

by Will Corry on September 10, 2014

Ebuzzing & Teads, the fast-growing video advertising company, today announced the appointment of Christophe Parcot, former head of Yahoo! EMEA, as Chief Operating Officer. Christophe will run all sales and publishers teams out of the company’s international headquarters in London in a move to drive operational excellence on a global scale.

[more…]

Laughter Spot : The one about the best golf course in town

by Will Corry on September 10, 2014

A man and his wife walked into a dentist's office.

The man said to the  dentist, "Doc, I'm in one heck of a hurry. I have two buddies sitting out in my car waiting for us to go play golf, so forget about the anesthetic, I  don't have time for the gums to get numb. I just want you to pull the tooth,  and be done with it! [more…]