Marketing
Argos, one of the UK’s leading retailers, has launched the Argos Multi-Media Centre (AMMC).
The retailer is partnering with strategy and communications agency Summersault, who are running Argos MMC, selling advertising opportunities to partners and key brands across a variety of media channels including catalogue, website and email marketing programs.
Following its recent launch, Screwfix’s Click & Collect service has been going from strength-to-strength, with over 17,000 orders weekly and tradesmen citing it as another great tool to add to their kit.
Click & Collect enables tradesmen to purchase Screwfix products online, and collect their goods in any one of over 220 trade counters nationwide, just 5 minutes later.
Former Radio Times advertising director, Andrew Mercer, has joined Scout Media, publishers of Scout London, the free weekly magazine for London’s social life. Mercer is developing tailored print ad packages for advertisers ahead of the Olympics and bolstering Scout London’s integrated advertising proposition across its print, online and mobile device editions.
Cosmos is launching an engaging new direct mail campaign to promote Florida as the best family summer holiday location and drive bookings for its Florida holiday deals for summer 2012 and 2013. The campaign earlier this year created by direct response and relationship marketing agency WDMP, is the first to use the brand’s new look and feel following its complete rebrand
Banter Marketing, a new London based marketing agency, has appointed Chris Mitchell to the role of PR Director.
Chris, who joins Banter Marketing from The Media Foundry, will be responsible for growing Banter’s PR division, as well as developing and implementing PR strategies for the company’s current clients. [more…]
Complaints about an advert for bookmaker Paddy Power featuring transgender people have been upheld by the Advertising Standards Authority.
The TV advert shown in February ahead of Ladies' Day at the Cheltenham Festival invited viewers to spot the "stallions" from the "mares".
Facebook critical in helping brands build momentum in emerging market. Ahead of IPO, new data from Socialbakers reveals that:
One of the UK’s leading trade unions Community: The Union for Life, has chosen award-winning digital agency Redweb to design and build its new user-centric website.
In addition to developing an all-new site aesthetic, the Bournemouth-based agency will be working closely with the union to deliver a comprehensive restructure of its content and information architecture. [more…]
oneworld® alliance members swept the board in a survey to find the best airline loyalty schemes - taking every single top award. American Airlines' AAdvantage® was judged to be the best rewards programme offered by any airline in the Americas, and also the region's best for outstanding benefit. British Airways took the equivalent top two awards for airlines based in Europe or Africa, with Cathay Pacific completing the oneworld clean sweep by gaining both accolades for carriers from the Middle East, Asia or Oceania. [more…]
MARS\Y&R, is to roll out a cross-promotional campaign for Bacardi Brown-Forman Brands to drive awareness and sales for a selection of its spirit brands this summer. The campaign launches on May 21 and runs throughout the summer. [more…]
