Mars Chocolate UK has revealed that last year’s adverts for Maltesers that put disabled people front and centre have proved to be the most effective advertising for the brand in the last ten years.
Maltesers rolled out the series of ads in October as part of Channel 4’s Superhumans Wanted competition, all of which were inspired by real-life stories from disabled people, celebrating universally awkward situations.
Search Elite 2017
May 9, 2017 - May 10, 2017 The Trampery, 239 Old Street, London, GBR
A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]
Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, [more…]
A young man is at a motorcycle dealership purchasing a Harley Davidson. The salesman tells the man about an old tip , "always keep a tub of vaseline with you so that when it rains , you should coat your handlebars in the vaseline to stop them from rusting'. The man purchases the bike , thanks the salesman and leaves.
Launching in London, those first to use the service will have their order delivered by the beatboxing carol singers for a seasonal singalong with a twist. [more…]
blogfoster have just produced a superb infographic ....Anatomy of a Blogger Infographic
Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers.
The young company has earned a leading role in technology a mere two years after entering the market and is opening up the British blogosphere for their advertising clients. The first step in the journey includes a co-working space in London’s vibrant district of Camden, put at blogfoster’s disposal by the city of Berlin. [more…]