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The Ultimate SuperGuide to UK Conferences & Events .. up to June 2014

by Will Corry on April 18, 2014

Our SuperGuide to UK Conferences & Events .. January - June 2014

Digital / B2B / Travel & Tourism / Internet Retailing / PR / Sport / Design / SMX / Social Selling / Export / Women for Women / Publishing / Work & Family"

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Laughter Spot : An executive had to get rid of one member of his staff

by Will Corry on April 17, 2014

An executive had to get rid of one member of his staff. He couldn't decide between Mary and Jack: both had equal seniority and qualifications. Unable to choose, he finally decided that whoever used the water fountain first would be let go.

More great 'Laughter Spots' from theMarketingblog. Enjoy. [more…]

Across the pond – Tesco is having a second stab at the US market

by Will Corry on April 15, 2014

Tesco is having a second stab at the US market, announcing plans yesterday to open the first franchise stores of its clothing business F&F @FandFclothing across the pond.

The move comes just seven months after Tesco backed out of its Fresh & Easy venture in the US, booking a £1bn writedown on the move after attempts to take on US retail giants like Walmart failed.

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Movers and Groovers : Simon Harrow leaves Morrisons

by Will Corry on April 9, 2014

Simon Harrow, one of retail’s digital rising stars, is poised to leave beleaguered supermarket group Morrisons, Retail Week has learned.

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Laughter Spot : A newlywed couple on their honeymoon

by Will Corry on April 8, 2014

A newlywed couple on their honeymoon prepares to see each other naked for the first time.

The husband exposes his knotted and twisted feet. He explains, "I had tolio as a child." [more…]

PR : BBC Panorama documentary on Lutfur Rahman creates a PR challenge

by Will Corry on April 5, 2014

Government orders investigation into Tower Hamlets mayor Lutfur Rahman

Auditors sent to council and file passed to police after Panorama alleged mayor sought to shore up vote by diverting grants

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OkoBay has selected Socialable to deliver its social media strategy

by Will Corry on April 3, 2014

Innovative coconut water ice producer, OkoBay, has selected Socialable to deliver its social media strategy as it seeks to establish its brand and build an engaged community. [more…]

F&C Investments urges savvy ISA Investment with Direct Response Campaign

by Loudmouth PR on March 24, 2014

Marketing News ... F&C Investments, has appointed direct response and relationship marketing agency WDMP (@curiousWDMP) to create a direct response campaign aiming to maximise funds deposited and customer return on investment through its ISA products before the tax year end on 5th April.

F&C chose WDMP to create the campaign as a result of the strategic approach that the agency developed, using a strong data segmentation strategy to identify the most effective targets on its database. Data forms the foundation of the campaign, which delivers personalised, relevant and impactful communications to the different behavioural and lifestyle groups identified. [more…]

What do men want from fashion retail? / Jenny Hansell, Consultant, Pragma – a St Ives Group company

by Assistant Editor on March 24, 2014

By Jenny Hansell, Consultant, Pragma ...   @Pragmauk – a St Ives Group company

The market for menswear has long been considered the poor relation of womenswear, accounting for a mere third of the total UK annual clothing spend of over £30bn.

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Why has media deal neutrality fallen off the agenda? / Tim Keen, SLiK Media

by Assistant Editor on March 13, 2014

Redressing the agency-client imbalance in the media industry

Media trading has reached a tipping point: it’s time for greater transparency and collaboration between clients, agencies and media owners, placing the onus back on brand health and success, argues Tim Keen, co-founder and owner of media auditor and consultancy SLiK Media.

http://www.slikmedia.co.uk/home.html

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