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TribeCX, the global community of customer experience professionals, appoints new Chair

TribeCX, the global community of customer experience professionals, appoints new Chair

by on December 18, 2017

TribeCX, the practitioner-led customer experience community, has appointed Mark Harrison as its new Chair. Harrison will lead TribeCX toward becoming a globally preferred partner for [more…]

Exclusive article : How technology can guide your business through a crisis

Exclusive article : How technology can guide your business through a crisis

by on December 14, 2017

In order to thrive in the digital world, it is vital that your business is using technology to its full advantage.

Otherwise, you could end up wasting your time, money, and energy. You could also face being left behind by your industry peers.

Understanding the benefits of using technology in your business, will help you to achieve longevity and to avoid disaster. Instead of falling at the first hurdle, you will have the tools that you need to secure success. [more…]

New Survey : Have yourself a money saving Christmas

New Survey : Have yourself a money saving Christmas

by on December 1, 2017

Supermarket Loyalty Gives Way to the Lure of Promotions this Festive Season

Shoppers are as deal hungry as ever this Christmas with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, according to a survey by coupon experts at Valassis Limited.  This percentage has increased in recent years from 38% in 2015 and 2014. Nearly half (46%) of all shoppers agree that they spend more time at Christmas seeking out promotions to ensure they keep within their budget, up from 42% in 2016. [more…]

Cleaning Up with Vax – brand appoints bigdog as lead creative agency

Cleaning Up with Vax – brand appoints bigdog as lead creative agency

by on November 28, 2017

Iconic household brand Vax has appointed full-service, integrated advertising and marketing agency, bigdog, as its lead creative agency, following a competitive two-way pitch.

It is the first agency appointment made by Vax Marketing Director Jon Collings, since he joined the brand in September 2017. The contract will see the team at bigdog, led by Associate Director Harman Randhawa, support Vax as it seeks to grow the category and gain market share.

The agency will work closely with Collings going forward, as he takes steps to develop Vax following his five-year stint at Gtech, where he helped grow the business to a £100m turnover. [more…]

Medium-sized creative agencies are feeling the squeeze – New Business Barometer from JFDI

Medium-sized creative agencies are feeling the squeeze – New Business Barometer from JFDI

by on November 28, 2017

Agencies with 51-150 employees are at a competitive disadvantage when it comes to new business opportunities, found the second annual New Business Barometer by JFDI in partnership with Opinium Research.

Responses from agencies across 16 core disciplines from tech and experiential to design and branding confirm that medium-sized companies are feeling the squeeze when competing with larger or smaller firms for new business. [more…]

Why we welcome the GDPR … Mark Phillips, Ignition D4

Why we welcome the GDPR … Mark Phillips, Ignition D4

by on November 28, 2017

Mark Phillips, Global Head of Data, Ignition D4.

On the 25th of May 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of brand owners felt the marketers in their organisations are still not fully aware of the implications of the new European data laws.

The report shows that 65% of respondents said they expected to be fully compliant before the rules come into force, while a quarter said they were still in the initial planning stages. Businesses that are found to be in breach of the GDPR laws could face fines of €20m, or 4% of global turnover, whichever is greater. [more…]

The craft beer industry has finally had enough of offensive brew names

by on November 1, 2017

Thankfully, it looks like the craft beer industry has finally had enough of sexist and offensive brew names.

Discontent with these kinds of labels has been brewing (yeah, I went there) for years, with both drinkers and brewers alike growing increasingly agitated by immaturity from a handful of breweries.  Now the US Brewers Association, one of the largest industry trade bodies, has finally updated its code to crack down on offensive names and labels like these.

[more…]

Spotzer to transform service experience for global customer base with NewVoiceMedia

Spotzer to transform service experience for global customer base with NewVoiceMedia

by on October 30, 2017

Latest : NewVoiceMedia, a leading provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, is helping Spotzer enhance its contact centre operations and global customer service experience with its ContactWorld platform.

[more…]

Laughter Spot : The one about a Pub called the “George and the Dragon”

Laughter Spot : The one about a Pub called the “George and the Dragon”

by on October 20, 2017

A homeless guy is travelling down a dark country lane, tired and hungry. He comes across a Pub called the "George and the Dragon."

Although it's late and the Pub is closed, he gently knocks on the door. The innkeeper's wife sticks her head out of a window. "Could I have some food please?" he asks. The woman glances at his shabby clothes and obviously poor condition and sternly says, "No!" [more…]

B60 continues global expansion following JV deal with Fanaticus Inc.

B60 continues global expansion following JV deal with Fanaticus Inc.

by on October 12, 2017

B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe.

Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to sport and commercial organisations across Europe, further growing B60’s digital strategy services. With the two companies having extensively worked together for the past 18 months, this corporate association will further solidify their relationship. [more…]