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[Exclusive] … Fresh strategies to boost awareness of your business brand

[Exclusive] … Fresh strategies to boost awareness of your business brand

by on February 9, 2018

The world of business is in a constant state of flux with new innovations and developments coming to the market on a daily basis.

While your company may have become successful with a particular set of strategies, there is no guarantee that such strategies will continue to generate the same returns in the future.

If your sales have started to plateau, it could be time to take a fresh look at your marketing strategy and find new ways to reach out to those customers who are not yet aware of what it is that you have to offer. By focusing your attention on building awareness of your brand, you can ensure that all those who could benefit from your products or services will have your company in mind when the time comes for them to make a purchase. [more…]

New to the UK … invisible bar codes

New to the UK … invisible bar codes

by on February 4, 2018

Bar codes will disappear from supermarket goods in as little as five years, experts have predicted, as international retailers with UK branches are in talks to adopt new technology for tills. 

New "invisible" bar codes printed over the entire surface area of packs are replacing traditional black straight line bar codes in the US, and are set to make their way to the UK.

[more…]

Laughter Spot : “The one about the wife jumping into bed”

Laughter Spot : “The one about the wife jumping into bed”

by on January 6, 2018

A fireman came home from work one day and told his wife, "You know, we have a wonderful system at the fire station:

BELL 1 rings and we all put on our jackets,

BELL 2 rings and we all slide down the pole,

BELL 3 rings and we're on the fire truck ready to go.

[more…]

Laughter Spot : “Husband and wife go shopping”

Laughter Spot : “Husband and wife go shopping”

by on January 3, 2018

A couple were in a busy shopping centre just after Christmas.

The wife of course suddenly noticed that her husband was missing and as they had a lot to do, so she called him on the mobile. [more…]

Exclusive article : How technology can guide your business through a crisis

Exclusive article : How technology can guide your business through a crisis

by on December 14, 2017

In order to thrive in the digital world, it is vital that your business is using technology to its full advantage.

Otherwise, you could end up wasting your time, money, and energy. You could also face being left behind by your industry peers.

Understanding the benefits of using technology in your business, will help you to achieve longevity and to avoid disaster. Instead of falling at the first hurdle, you will have the tools that you need to secure success. [more…]

New Survey : Have yourself a money saving Christmas

New Survey : Have yourself a money saving Christmas

by on December 1, 2017

Supermarket Loyalty Gives Way to the Lure of Promotions this Festive Season

Shoppers are as deal hungry as ever this Christmas with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, according to a survey by coupon experts at Valassis Limited.  This percentage has increased in recent years from 38% in 2015 and 2014. Nearly half (46%) of all shoppers agree that they spend more time at Christmas seeking out promotions to ensure they keep within their budget, up from 42% in 2016. [more…]

Cleaning Up with Vax – brand appoints bigdog as lead creative agency

Cleaning Up with Vax – brand appoints bigdog as lead creative agency

by on November 28, 2017

Iconic household brand Vax has appointed full-service, integrated advertising and marketing agency, bigdog, as its lead creative agency, following a competitive two-way pitch.

It is the first agency appointment made by Vax Marketing Director Jon Collings, since he joined the brand in September 2017. The contract will see the team at bigdog, led by Associate Director Harman Randhawa, support Vax as it seeks to grow the category and gain market share.

The agency will work closely with Collings going forward, as he takes steps to develop Vax following his five-year stint at Gtech, where he helped grow the business to a £100m turnover. [more…]

Medium-sized creative agencies are feeling the squeeze – New Business Barometer from JFDI

Medium-sized creative agencies are feeling the squeeze – New Business Barometer from JFDI

by on November 28, 2017

Agencies with 51-150 employees are at a competitive disadvantage when it comes to new business opportunities, found the second annual New Business Barometer by JFDI in partnership with Opinium Research.

Responses from agencies across 16 core disciplines from tech and experiential to design and branding confirm that medium-sized companies are feeling the squeeze when competing with larger or smaller firms for new business. [more…]

Why we welcome the GDPR … Mark Phillips, Ignition D4

Why we welcome the GDPR … Mark Phillips, Ignition D4

by on November 28, 2017

Mark Phillips, Global Head of Data, Ignition D4.

On the 25th of May 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of brand owners felt the marketers in their organisations are still not fully aware of the implications of the new European data laws.

The report shows that 65% of respondents said they expected to be fully compliant before the rules come into force, while a quarter said they were still in the initial planning stages. Businesses that are found to be in breach of the GDPR laws could face fines of €20m, or 4% of global turnover, whichever is greater. [more…]

The craft beer industry has finally had enough of offensive brew names

by on November 1, 2017

Thankfully, it looks like the craft beer industry has finally had enough of sexist and offensive brew names.

Discontent with these kinds of labels has been brewing (yeah, I went there) for years, with both drinkers and brewers alike growing increasingly agitated by immaturity from a handful of breweries.  Now the US Brewers Association, one of the largest industry trade bodies, has finally updated its code to crack down on offensive names and labels like these.

[more…]