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Two-thirds of corporates expect to increase use of digital by 2016 but admit to knowledge gap

by Assistant Editor on November 28, 2014

Research from Gather, a strategic corporate communications consultancy, shows a clear disparity between organisations’ intention to ramp up digital and social media communications to their [more…]

Response One launches Reciprocate Lite for Charities

by Assistant Editor on November 28, 2014

Oxfam and WaterAid among first charities to sign up to new donor data service

Response One, the St Ives Group-owned company behind Reciprocate - the [more…]

How Valamar Hotels capitalised on Croatia’s remarkable rise in tourism

by Andy Brown on November 25, 2014

Valamar Hotels & Resorts’ Introduction To Performance Marketing Results In A Triple Figure Increase In Sales For Croatia’s Largest Tourism Brand

Valamar Hotels and Resorts is the Croatian hospitality management company, operating 39 properties in the most popular tourist regions in Croatia. Valamar is the leading Croatian hotel brand with the country’s largest tourism portfolio.

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Les Dawson Laughter Spot / A seemingly endless supply of mother-in-law jokes

by Will Corry on November 23, 2014

With his sour expression and deadpan delivery, joker Les Dawson kept whole generations of comedy fans in stitches. [more…]

Facebook’s changing its news feed algorithm again

by Will Corry on November 23, 2014

  • Facebook’s Changing Its News Feed Algorithm Again Facebook has announced it will once again adjust its algorithm (on January 1, 2015) to show fewer posts from brand pages that appear to be “overly promotional.”
  • According to this analysis from Ars Technica, Facebook made this decision after surveying users and learning that “hard sell” ads really aggravate them.

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Laughter Spot : The one about Ed Miliband and the little kittens

by Will Corry on November 12, 2014

A pretty little girl named Suzy was standing on the pavement in front of her home. Next to her was a basket containing a number of tiny creatures; in her hand was a sign announcing FREE KITTENS. Suddenly a line of big cars pulled up beside her.

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Laughter Spot : Doug Smith is on his deathbed and knows the end is near

by Will Corry on November 8, 2014

Doug Smith is on his deathbed and knows the end is near. His nurse, his wife, his daughter and his two sons, are with him.He asks for two witnesses to be present and a camcorder be put in place to record his last wishes, and when all is ready he begins to speak: [more…]

Laughter Spot : The importance of accuracy in your tax return

by Will Corry on November 7, 2014

British tax return. This example shows the importance of accuracy in your tax return.

The HMRC (Her Majesty's Revenue & Customs) has returned the Tax Return to a man in STANSTED after he apparently answered one of the questions incorrectly. In response to the question: "Do you have anyone dependant on you?" he wrote: ....

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Infographic: How to understand programmatic video / Tremor Video

by Will Corry on November 4, 2014

A new infographic from Tremor Video #TremorVideo that helps advertisers and publishers to understand the complex world of doing a programmatic video strategy. [more…]

Laughter Spot : Top prize at the pub for the best toast of the night

by Will Corry on November 3, 2014

John O'Reilly hoisted his beer and said, "Here's to spending the rest of me life, between the legs of me wife !"

That won him the top prize at the pub for the best toast of the night !

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