WPP announces that it has acquired a majority stake in SET Management, LLC ("SET Creative"), growing its Branding & Identity group. US-based SET engages consumers with brands through physical experiences in retail stores, pop-up stores, trade shows and live events. SET Creative continues that engagement digitally via apps, content creation and social media.
Licor 43, the leading Spanish liqueur is set to lead the way in alcohol marketing as it is the first liqueur to launch a fully immersive consumer experience using a virtual reality headset.
The headsets will be launched at Imbibe on 29th and 30th June.
Many marketers have shifted their focus to automated technologies that promise optimised campaigns and impressive results. But on their mission to understanding how best to benefit from newer techniques and approaches, some marketers may have forgotten about the value of more traditional methods of connecting with their target audience.
Just like the fashion industry, things often go out of style to re-emerge years later, and the same can be said for many marketing practices and techniques. Earlier this year, the first British vinyl singles chart was launched to meet demand amongst music fans across the UK. In a similar vein, traditional forms of reading continue to thrive alongside the growing popularity of e-books. [more…]
Running during the period between the football season ending in May and restarting in August, Carling will be supporting football fans with a £10 off official football shirts promotion. The promotion will run across selected packs in stores nationwide and pubs and bars throughout the UK.
ZenithOptimedia has achieved a rare feat in prising business out of the7stars, picking up Uniqlo after a competitive pitch. The review for the Japanese casual clothing brand was led by Ben Cook, its brand marketing manager. [more…]
1. A few fries short of a Happy Meal. 2. The wheel's spinning, but the hamster's dead. 3. He fell out of the stupid tree and hit every branch on the way down. 4. Elevator doesn't go all the way to the top floor.
A man and his wife, moved back home to Doncaster from London. The wife had a wooden leg and to insure it in London was £2000.00 a year! When they arrived in Doncaster, they went to an insurance agency, to see how much it would cost to insure the leg. [more…]
The London Mint Office has launched a PR campaign based around the creation of a new landmark memorial at Waterloo Station to reflect its status as a leading expert in producing commemorative coins and medals in the UK. Working as a partner with charity Waterloo 200 it has created the UK’s first War Memorial to honour the ordinary soldiers of the Anglo-Allied and Prussian soldiers who died at the Battle of Waterloo.