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‘Most successful’ advert for the brand in 10 years

‘Most successful’ advert for the brand in 10 years

by Will Corry on April 6, 2017

Mars Chocolate UK has revealed that last year’s adverts for  Maltesers that put disabled people front and centre have proved to be the most effective advertising for the brand in the last ten years.

Maltesers rolled out the series of ads in October as part of Channel 4’s Superhumans Wanted competition, all of which were inspired by real-life stories from disabled people, celebrating universally awkward situations.

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10 Top Tips – Running promotions in the USA  … PromoVeritas

10 Top Tips – Running promotions in the USA … PromoVeritas

by promoveritas on March 22, 2017

America may be the land of the free, but running prize promotions there is not always plain sailing because different states have different laws.

PromoVeritas have worked on many American promotions and are experts on all the issues and different requirements, so here are our ten top tips for running promotions in the USA:

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Prosciutto di San Daniele Launches Global Digital Platform ‘Chef Talks’ in collaboration with UK’s top culinary experts

by Clare on March 8, 2017

First in series features Michelin Starred Angela Hartnett MBE

 
As part of its ongoing global digital strategy and presence, traditional Prosciutto brand, Prosciutto di [more…]

Events :  How to make significantly more money from your online business using clever SEM

Events : How to make significantly more money from your online business using clever SEM

by Will Corry on February 27, 2017

The search marketing elite are gathering to deliver a conference that has one clear objective – to show you how to make significantly more money from your online business using clever SEM.

Search Elite 2017

May 9, 2017 - May 10, 2017  The Trampery, 239 Old Street, London, GBR

[more…]

Amaze One leads the charge to ‘humanise’ CRM

Amaze One leads the charge to ‘humanise’ CRM

by Clare on February 21, 2017

A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]

Next Plc to build digital ‘Image Factory’ to enhance customer experience

Next Plc to build digital ‘Image Factory’ to enhance customer experience

by Loudmouth PR on February 9, 2017

Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, [more…]

Laughter Spot : Man meets and falls in love with a young lady …NSFW

Laughter Spot : Man meets and falls in love with a young lady …NSFW

by Will Corry on January 20, 2017

A young man is at a motorcycle dealership purchasing a Harley Davidson. The salesman tells the man about an old tip , "always keep a tub of vaseline with you so that when it rains , you should coat your handlebars in the vaseline to stop them from rusting'. The man purchases the bike , thanks the salesman and leaves.

[more…]

Forgotten the Baileys, Santa? New home delivery service from thebar.com and Deliveroo brings the true spirit of Christmas

Forgotten the Baileys, Santa? New home delivery service from thebar.com and Deliveroo brings the true spirit of Christmas

by James on December 14, 2016

Beatboxing carollers remix classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo.

Launching in London, those first to use the service will have their order delivered by the beatboxing carol singers for a seasonal singalong with a twist. [more…]

Infographic : “Young females blog 3 times more than boys of the same age” …. blogfoster

by Will Corry on December 14, 2016

blogfoster have just produced a superb infographic ....Anatomy of a Blogger Infographic

Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers.

The young company has earned a leading role in technology a mere two years after entering the market and is opening up the British blogosphere for their advertising clients. The first step in the journey includes a co-working space in London’s vibrant district of Camden, put at blogfoster’s disposal by the city of Berlin.  [more…]

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

by James on December 14, 2016

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.

The vast majority (90 percent) of the UK’s OTT users have access to a mobile device (smartphone and/or tablet). Pic is Dan Hardwick, Senior Research Executive at GfK [more…]