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A look at the future of business-to-business marketing solutions

A look at the future of business-to-business marketing solutions

by on December 21, 2018

2019 is merely weeks away and once again, marketing analysts are attempting to predict what the new year has in store.  All eyes seem to be focused upon business-to-business solutions, as this sector is growing at a breakneck pace. 

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Why inclusivity should be your USP … exclusive

Why inclusivity should be your USP … exclusive

by on December 18, 2018

In the current climate, it is more important than ever for business owners such as yourself to be taking proactive measures to practice inclusivity within their businesses.

The general public is rapidly waking up to the fact that discrimination is a problem that has far from gone away and that places of work are hot beds for these kind of attitudes to hold promising individuals back from achieving their potential and helping your business to thrive going forward.

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The 5 tiers of customer support

The 5 tiers of customer support

by on December 17, 2018

A lot of people think that customer support is the sort of thing that anyone can excel in. However, this field has become so important for a reason. It is the backbone of pretty much every consumer facing industry out there.

Hence, it is important to understand the various complexities of the field. There are actually five tiers to customer support.

Understanding these tiers can help you get a sense of what customer support is all about. Listed below are the tiers and their purposes.

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All about Mike Ashley, Britain’s advertising watchdog, Capita and Virgin Galactic’s tourist rocket

All about Mike Ashley, Britain’s advertising watchdog, Capita and Virgin Galactic’s tourist rocket

by on December 14, 2018

Found this new resource - news curated by LinkedIn’s editors. It gives the UK marketer a more than useful update on what matters on any specific day. This one is for Friday 14th December 2018.

It features the controversial Mike Ashley, Britain's advertising watchdog, Capita and Virgin Galactic’s tourist rocket [and sorry -  Brexit].

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Online medical records company WebPT enhances customer experience and agent engagement with NewVoiceMedia

Online medical records company WebPT enhances customer experience and agent engagement with NewVoiceMedia

by on October 31, 2018

Latest: NewVoiceMedia, a leading global provider of cloud contact centre and inside sales solutions, today announced that web-based medical records company WebPT is reporting an improved experience for its customers and sales and service agents using the NVM Platform

Based in Phoenix and founded in 2008, WebPT provides a web-based medical record system for physical therapists. The organisation aims to offer a high-touch service. New customers work with an onboarding team for two-to-six weeks during their product implementation process.

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Experiential : Green and Black’s brings decadence to the nation in new experiential campaign

Experiential : Green and Black’s brings decadence to the nation in new experiential campaign

by on September 19, 2018

Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black's to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’.

The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will have the opportunity to capture a cinemagraph of their experience.

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Online marketing trends that are huge this year .. exclusive

Online marketing trends that are huge this year .. exclusive

by on September 7, 2018

Online marketing has taken the world by storm in recent years. With such a fast-moving scene, things don't stay the same for long. You might question how you even managed before Facebook or Twitter.

But remember, even the top platforms are relatively new, and changing all the time. What sets the standard one year doesn't tend to remain for long.

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6 interesting facts about Luxembourg

6 interesting facts about Luxembourg

by on September 6, 2018

Luxembourg is often called the “Heart of Europe.” This is due to its strategic position, and a brilliant mix of cultures. This country has one of the most powerful economies even with the population of half a million.

We are going to study some interest facts about this country and see why it deserves the title.

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New analysis shows that quality journalism continues to win the war on attention

New analysis shows that quality journalism continues to win the war on attention

by on May 17, 2018

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.

Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms Moat’s benchmarks by between 16% and 73%.  World Media Group (WMG) [more…]

Laughter Spots : Paddy met a girl .. McGlynn’s hat… and the Long Haircut

Laughter Spots : Paddy met a girl .. McGlynn’s hat… and the Long Haircut

by on May 13, 2018

One of the most popular reads in theMarketingblog is our now famous 'Laughter Spot'. It has been going for over 12 years now and it houses, probably the largest illustrated joke collection in the UK. [1,250 of them]

You can see all the 'Laughter Spots' here >>>>. Enjoy and pass them on.

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