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550 social media experts covering 35 markets / Social@Ogilvy is born

by on February 13, 2012

Ogilvy & Mather Worldwide has launched a social media unit, the company said in a Feb. 13 statement. The new unit, Social@Ogilvy, operates across all of the company's agencies, connecting Ogilvy's social media experts in all areas of business including direct marketing, digital marketing, and public relations. http://goo.gl/JRTdF [more…]

‘Dare to be Digital’ competition / Ireland

by on February 13, 2012

The gaming industry offers students some of the most “viable and exciting” opportunities in Ireland, according to Dr Stephen Brennan, director of marketing and strategy of the Digital Hub Development Agency (DHDA), at the launch of the Irish leg of 'Dare to be Digital' competition. [more…]

Demonstrate the power of sharing via our mobile devices on Valentine’s Day / Samsung

by on February 13, 2012

Samsung Electronics UK today announced a digital and online competition that offers people the opportunity to see their love story in lights on the Samsung screen at Piccadilly Circus.

http://www.facebook.com/SamsungUK.

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High-street retailer truly innovating in the e-commerce space

by on February 13, 2012

Waitrose has selected Criteo to implement online behavioural targeting technology, in order to present shoppers with more targeted offers. 

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Major new marketing campaign for Warburtons

by on February 13, 2012

Warburtons, the UK’s number one bakery brand, has announced significant investment into a heavy-weight fully integrated marketing campaign aimed at driving both sales and category growth within the bakery category at the Breakfast occasion. [more…]

“Businesses continue to invest in newer, innovative types of gift card schemes”

by on February 13, 2012

 

Strong corporate sector continuing to drive growth of UK gift card & voucher industry, new report reveals

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Just launched creative play apps for children

by on February 13, 2012

 

Children’s publisher will launch creative play apps for children based upon its solely owned and third party licensed content.  First app will be launching February 2012 and branded Me to You, the bestselling brand from Carte Blanche Greetings

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Movers and Groovers at WDMP

by on February 13, 2012

 

WDMP has continued its successful start to the year following new account wins and the continued growth of existing clients, such as Tesco Bank and Philips, by making a number of key appointments.

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“Our aim is to ‘sharpen’ the Mercedes-Benz brand” / London Fashion Week

by on February 13, 2012

The UK’s premier style event returns this month as the world’s leading designer and fashionistas descend on the Capital for the latest instalment of London Fashion Week, which also marks Mercedes-Benz’s sixth season as the official car supplier to the global event.  www.voicesoffashion.co.uk

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“There is a better way for Britain to blow £25 million on marketing”

by on February 13, 2012

David Tarsh takes the government to task for missing the point on welcoming visitors. Tarsh is managing director of Tarsh Consulting.

Jeremy Hunt, Secretary of State for Culture Media and Sport, officially launched VisitBritain's GREAT image campaign last week.

How I would love to say that the campaign is GREAT. But the best one can say is that as an advertising campaign, bits are GREAT but there is a better way for Britain to blow £25 million on marketing. [more…]