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Movers and Groovers at WDMP

by on February 13, 2012


WDMP has continued its successful start to the year following new account wins and the continued growth of existing clients, such as Tesco Bank and Philips, by making a number of key appointments.


“Our aim is to ‘sharpen’ the Mercedes-Benz brand” / London Fashion Week

by on February 13, 2012

The UK’s premier style event returns this month as the world’s leading designer and fashionistas descend on the Capital for the latest instalment of London Fashion Week, which also marks Mercedes-Benz’s sixth season as the official car supplier to the global event.


“There is a better way for Britain to blow £25 million on marketing”

by on February 13, 2012

David Tarsh takes the government to task for missing the point on welcoming visitors. Tarsh is managing director of Tarsh Consulting.

Jeremy Hunt, Secretary of State for Culture Media and Sport, officially launched VisitBritain's GREAT image campaign last week.

How I would love to say that the campaign is GREAT. But the best one can say is that as an advertising campaign, bits are GREAT but there is a better way for Britain to blow £25 million on marketing. [more…]

British weather : “Four seasons and a temperate climate is attractive”

by on February 13, 2012

British weather is often seen as a drawback but a marketing campaign is hoping to use the nation's favourite talking point to attract foreigners.

So can Britain's weather really boost tourism?


Movers & Groovers : Mike Lester now FD at VoucherCodes

by on February 12, 2012

Leading shopping website today announces it has bolstered its senior management team with the appointment of Mike Lester as finance director.

Mike will be responsible for overseeing the strategic and operational running of the company’s finances, working closely with the company’s directors to maximise revenue performance across the whole business. [more…]

How would you sell Bristol to the world?

by on February 12, 2012

A bid to create a marketing scheme to sell Bristol to the world is moving ahead.

The task force charged with developing the marketing approach plans to start an online survey soon to find out what residents think about their hometown.


How drink can speed up the ageing process – a new phone app / Nicola Sturgeon

by on February 12, 2012

A phone app which illustrates the effect of alcoholon personal appearance aims to "shock people into drinking just a little bit less", its creator has said.


 The Drinking Time Machine app, part of the Scottish Government's alcohol behaviour campaign, shows users how drink can speed up the ageing process. [more…]

Facebook – a few questions you should ask before you begin a promotion or campaign

by on February 11, 2012

 Facebook and social media are key items in a marketer’s tool belt in this digital age. Brands and businesses are coming up with creative and [more…]

“London commuters took offence at its sexist slogans”

by on February 10, 2012


A tongue-in-cheek ad campaign for video conferencing firm Powwownow –  has been attacked with graffiti