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“Independent research re-iterates how compelling a channel the ATM has become” / Gareth Evans, atmAd’s Head of Media Sales

by Will Corry on January 25, 2015

New Research: Over half of office workers swayed by lunch time ads

Survey of office workers show 64% don’t plan their lunch time purchases. *Almost half are more likely to visit an advertised store to purchase their lunch. * Recall on cash machine ads is 60%, rising to 80% when prompted. * Seven out of ten pay for their lunch in cash http://www.atm-ad.com/

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Creative Business Leaders launches today to provide online business community for the creative industries

by Assistant Editor on January 21, 2015

Founders create online inspiration hub for leaders and aspiring leaders

Creative Business Leaders launches today, founded by Gordon Christiansen and Susanna Simpson, to provide an online community for leaders and aspiring leaders in the creative industries. Interviews with inspiring individuals who share their career stories, success and failures and plans for the future are hosted on creativebusinessleaders.com.

If you’re a creative business leader who is interested in joining this free community or sharing your wisdom on the site – head over to creativebusinessleaders.com to find out more

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CES 2015 – Top brands & Top 8 trends being mentioned and talked about / Hotwire Group

by Will Corry on January 9, 2015

Top brands being talked about : 

1) Samsung – 18,643 tweets

2) Panasonic – 8,312 tweets

3) Intel – 7,444 tweets

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Be warned : Digital is doing to TV what television did to print and radio. Disrupt and disturb

by Will Corry on December 19, 2014

"Don't Ignore This Game Changing Trend in Content Marketing" by @jeffbullas on @LinkedIn https://t.co/5p5gpnuqds … pic.twitter.com/O1grn6JU8o— Will Corry (@slievemore) December 19, 2014
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Let’s rumble. Set to go head to head in a TV debate

by Will Corry on December 6, 2014

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Two-thirds of corporates expect to increase use of digital by 2016 but admit to knowledge gap

by Assistant Editor on November 28, 2014

Research from Gather @gatherlondon, a strategic corporate communications consultancy, shows a clear disparity between organisations’ intention to ramp up digital and social media communications to their key audiences, and their understanding of how to use the channels strategically – raising concerns the message could get lost or distorted.

Two-thirds (65%) of business decision-makers said they expect to increase their use of digital media to employees, customers, investors and influencers in the next two years. The same percentage stated they expect to increase their use of social media to the same audiences, over the same period.

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BBC and its continued handling of the Jimmy Savile affair plus the South Yorkshire Police raid on Cliff Richard’s home

by Will Corry on November 28, 2014

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Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

by Loudmouth PR on November 25, 2014

Investment in programmatic buying is growing steadily among global advertisers, especially as brands look to make all of their advertising addressable. However, brands continue to [more…]

High-growth, digital web agency Rawnet unveils purely visual identity as it sets sights on global expansion

by Assistant Editor on November 17, 2014

Rawnet, a high-growth digital agency, today unveiled a purely visual identity, following entrepreneur and managing director Adam Smith’s acquisition of the full shareholding of the business earlier this year.

The agency, which has grown 60% in the past 12 months and now has 40 full-time staff, embarked on a complete brand refresh to better reflect its changing business model and emphasise its shift in focus, from inward-facing to end user.

The new logo reflects both Rawnet's commitment to making a commercial difference to its clients and the agency's passion for creating ground-breaking work which benefits the end user respectively.

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Video : A giant touchscreen tablet & smartphone solution for enabling better eCommerce in-store

by Will Corry on November 15, 2014

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