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Digital Heavyweight Event : David Rowan, Editor Wired UK, Nicola Mendelsohn, Facebook VP EMEA & Dan Cobley, MD Google UK set to speak at Teradata Connect 2014

by Assistant Editor on April 16, 2014

Teradata, a global leader in analytic data platforms, marketing applications and consulting services, has revealed details of its upcoming pan-European conference, Connect 2014. The annual event, now in its ninth year, will take place in London at Stamford Bridge, home of the famous Chelsea Football Club, on June 3-4, 2014.

For more information and registrations please visit: www.teradata.com/connect2014

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The ad Strathclyde Partnership for Transport (STP) did not want you to see

by Will Corry on March 28, 2014

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Giant iTab : Eye-catching public signage for Retail Outlets, Shopping Malls, Schools, Academies, Cinemas, Museums, Transport Hubs

by Will Corry on March 23, 2014

Giant iTab will be at IRX 2014 this week on Stand# C12.

With specialist designer solution partners, Touch2view have created a Giant Tablet Styled Kiosk designed to be robust enough for the rigours of Public, Retail and Commercial environments. Perfect for ... Retail Outlets, Shopping Malls, Schools, Academies, Cinemas, Museums, Transport Hubs.  @TheGiantiTab

Contact Mark Jones, Managing Director, Touch2view on 00 44 7810 893911 and/ or book a meeting with him at IRX 2014. Your time will be well spent - that's a promise.@etailexpo

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26 nations now involved in search for Grant Shapps intelligence / Denis Skinner

by Will Corry on March 20, 2014

PR / Which post was immediately slammed as a 'PR disaster' and 'ill-conceived'?

The Conservatives were under fire last night over a ‘condescending’ pitch for the working class vote - after launching an Internet advert which highlighted Budget cuts to beer and bingo duty.Conservative Party chairman Grant Shapps took to Twitter last night to launch an advert devised by Tory HQ to highlight Budget measures supposedly aimed at ‘hardworking people’.

The advert - which was immediately dubbed a ‘PR disaster’ [more…]

German car manufacturers have overtaken the Japanese as the most innovative, according to John Tearle, (Associate) of research consultancy Incite

by Assistant Editor on March 20, 2014

John Tearle (Associate) at Incite - a St Ives Group company - examines the leaders in automotive innovation and finds the German giants out in front

German car manufacturers have overtaken the Japanese as the most innovative according to research from research consultancy Incite, a St Ives Group company. The research, conducted amongst 3,500 UK consumers across seven sectors - including over 30 automotive brands, uncovers valuable insights for product and brand managers in the automotive sector which can help them understand what their brands need to do to get to the top.

In this article John explores six of the key insights from the research.

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Watch out for ad:tech London’s new site in early April 2014

by Will Corry on March 18, 2014

Less than three weeks away.You can check ad:tech London's brand new website in early April 2014.

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Average Viewability Percentage reporting for online video comes to UK / Tremor Video

by Will Corry on March 14, 2014

To combat the increasing issue around online ad visibility, UK brand advertisers will now be able to find out exactly how much of their video ads are actually in-view and for how long, courtesy of video ad technology company Tremor Video, who will now include viewability results in all campaign reports.

Utilising the metric known as ‘Average Viewability Percentage’, Tremor Video’s proprietary technology, VideoHub®, became the first video advertising technology to be accredited for average viewability percentage by the Media Rating Council (MRC) in May 2013.

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Why has media deal neutrality fallen off the agenda? / Tim Keen, SLiK Media

by Assistant Editor on March 13, 2014

Redressing the agency-client imbalance in the media industry

Media trading has reached a tipping point: it’s time for greater transparency and collaboration between clients, agencies and media owners, placing the onus back on brand health and success, argues Tim Keen, co-founder and owner of media auditor and consultancy SLiK Media.

http://www.slikmedia.co.uk/home.html

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Saximo has been awarded exclusive rights by Transport for London (TfL)

Saximo has been awarded exclusive rights by Transport for London (TfL)

by Loudmouth PR on March 13, 2014

Outdoor advertising and experiential agency Saximo has been awarded exclusive rights by Transport for London (TfL) to brand London Overground trains and Ticket Barriers. Saximo’s Rail Network business will provide advertisers with high impact advertising opportunities at 84 stations which attract a footfall of 180 million passengers a year.

Through Saximo’s Rail Network business, advertisers will be able to reach a large audience, 70% of which is ABC1.  It will offer advertisers the potential to have fully vinyl-wrapped trains for their ad campaigns, with 65 trains running across the four London Overground routes.  The expertly fitted train wraps offer a high impact canvas for showcasing brand messaging, products or images, opening up a new channel for advertisers to reach consumers on key commuter routes. [more…]

Best marketing blogs? – I suggest theMarketingblog. It’s now 12 years of age and it has matured into a lead generation machine

by Will Corry on March 9, 2014

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