A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]
Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position from Rupert Turnbull, Vice President EMEA, Time Inc.
One of her first moves in this role is to announce a deadline extension for the World Media Awards (hosted by the World Media Group) from today to next Thursday 23rd February. The World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising. [more…]
As the entry deadline looms for a set of awards I’m involved in that celebrate the best in cross-border content marketing, I can’t help but ponder on one thing: when we know how powerful content marketing can be, why isn’t it at the forefront more? When we know it cuts through clutter, adds value to people’s lives, builds trust and relevance, why don’t we do more of it?
According to new research undertaken by internal talent engine, ProFinda, employees are wasting valuable work hours looking for support in their roles, as they are unable to identify internal expertise from within their own organisations.
This wasted time supports recent findings by the Government, released in the latest Autumn Statement, which shows the UK is falling far behind its other G7 counterparts including the US (+26% on the UK), France (+27% on the UK) and Germany (+32% on the UK) in terms of GDP output per hour worked. [more…]
Our Online system reduces the time spent looking for new business, and gives your internal sales team access to good quality business leads and public tenders without having to search hundreds of tender sites.
London, 28 September, 2016: Today, award winning, independent search marketing agency, 4Ps announces its acquisition by NetBooster - subject to the PAR listed company's shareholder [more…]
AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and analyse addressable media, has announced that it has expanded its industry-leading cross-device targeting and measurement capabilities through a direct integration with Screen6, the global leader in cross-device identity management.
The partnership increases the accuracy of the tools, functionality and controls brand advertisers need to run addressable media campaigns, at global scale, within today's increasingly fragmented media and device landscape.
Advertisers using AudienceScience® Helios can now leverage Screen6's unique audience graph capabilities to comprehensively measure the reach and frequency of their addressable media, gain insights into cross-device conversion attribution, target at scale, and frequency cap across channels, all in a privacy-compliant manner.