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Industry should lead by Google’s example to penalise ‘intrusive interstitials”

Industry should lead by Google’s example to penalise ‘intrusive interstitials”

by James on August 26, 2016

Comment from Paul Thomson, VP EMEA, Blis

This week, Google has announced it will take down and potentially penalise “intrusive interstitials” on mobile web pages from January, reinforcing its commitment to providing the optimal mobile search experience for its users.

According to Google, this will mean that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly,” as ‘’they provide a poorer experience to users than other pages where content is immediately accessible." [more…]

Research : Ad blocking: latest IAB/YouGov stats

Research : Ad blocking: latest IAB/YouGov stats

by Will Corry on August 17, 2016

Contextual data and insights from the IAB’s latest quarterly report, in conjunction with YouGov.

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A bespoke newsletter for your company that concentrates on creating leads

A bespoke newsletter for your company that concentrates on creating leads

by Will Corry on August 13, 2016

A bespoke newsletter that drives leads for your company

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Storytelling in Marketing, a KP shows us all how to do it

Storytelling in Marketing, a KP shows us all how to do it

by James on July 21, 2016

Telling a story is as old as history itself and is how ancient civilizations and cultures passed down information on their very being. Though the [more…]

Catherine – “You certainly won’t get an invitation to the ‘freeloaders’ Royal Box after this article”

Catherine – “You certainly won’t get an invitation to the ‘freeloaders’ Royal Box after this article”

by Will Corry on July 10, 2016

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Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

by James on July 7, 2016

Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder.

For years, the big US sports franchises – basketball, American football, baseball, ice hockey, etc – have protected their first-team shirts from sponsorship. There have been plenty of deals elsewhere, including individual player endorsements and practice shirt sponsors, but the main shirts have remained sacrosanct, unsullied by commercial forces.

But it’s clear that times are changing, with the recent news of the NBA opening up basketball team shirts to sponsorship.

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Movers and Groovers : AudienceScience adds experienced software executives to fuel growth of its ‘Advertising Automation Platform’

by Loudmouth PR on June 29, 2016

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and acquire consumers via addressable media, has announced the addition of three executives to lead the company as it expands its global footprint while helping advertisers effectively acquire and grow new customers.

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PR Gold – Promoting Your Business In The Media

PR Gold – Promoting Your Business In The Media

by Andy Brown on June 23, 2016

Free Webinar 21st July In this webinar we show you how to connect with journalist and bloggers and how to get them to write about [more…]

“Sensodyne awarded the prestigious Grand Prix prize” / The Marketing Society Excellence Awards

by Will Corry on June 16, 2016

Last night at The Marketing Society Excellence Awards at the HAC, London, Sensodyne was awarded the prestigious Grand Prix prize and Alistair Macrow of McDonald’s was crowned the 2016 Marketing Society Marketing Leader of the Year in association with Campaign.

Over 500 members, guests and friends gathered to celebrate marketing in all its creative brilliance and to find out who this years’ much anticipated winners were. The judges, led by Ronan Dunne, CEO of O2, chose Sensodyne as the overall winner of the Grand Prix.

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New Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe

New Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe

by Loudmouth PR on June 16, 2016

inTV, a cooperative group of independent media channels, has revealed from new research carried out by Ipsos that just over a quarter of Europe’s wealthiest [more…]