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Storytelling in Marketing, a KP shows us all how to do it

Storytelling in Marketing, a KP shows us all how to do it

by James on July 21, 2016

Telling a story is as old as history itself and is how ancient civilizations and cultures passed down information on their very being. Though the [more…]

Catherine – “You certainly won’t get an invitation to the ‘freeloaders’ Royal Box after this article”

Catherine – “You certainly won’t get an invitation to the ‘freeloaders’ Royal Box after this article”

by Will Corry on July 10, 2016

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Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

by James on July 7, 2016

Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder.

For years, the big US sports franchises – basketball, American football, baseball, ice hockey, etc – have protected their first-team shirts from sponsorship. There have been plenty of deals elsewhere, including individual player endorsements and practice shirt sponsors, but the main shirts have remained sacrosanct, unsullied by commercial forces.

But it’s clear that times are changing, with the recent news of the NBA opening up basketball team shirts to sponsorship.

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Movers and Groovers : AudienceScience adds experienced software executives to fuel growth of its ‘Advertising Automation Platform’

by Loudmouth PR on June 29, 2016

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and acquire consumers via addressable media, has announced the addition of three executives to lead the company as it expands its global footprint while helping advertisers effectively acquire and grow new customers.

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PR Gold – Promoting Your Business In The Media

PR Gold – Promoting Your Business In The Media

by Andy Brown on June 23, 2016

Free Webinar 21st July In this webinar we show you how to connect with journalist and bloggers and how to get them to write about [more…]

“Sensodyne awarded the prestigious Grand Prix prize” / The Marketing Society Excellence Awards

by Will Corry on June 16, 2016

Last night at The Marketing Society Excellence Awards at the HAC, London, Sensodyne was awarded the prestigious Grand Prix prize and Alistair Macrow of McDonald’s was crowned the 2016 Marketing Society Marketing Leader of the Year in association with Campaign.

Over 500 members, guests and friends gathered to celebrate marketing in all its creative brilliance and to find out who this years’ much anticipated winners were. The judges, led by Ronan Dunne, CEO of O2, chose Sensodyne as the overall winner of the Grand Prix.

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New Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe

New Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe

by Loudmouth PR on June 16, 2016

inTV, a cooperative group of independent media channels, has revealed from new research carried out by Ipsos that just over a quarter of Europe’s wealthiest [more…]

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – Inbound Marketing eBook

by Will Corry on June 3, 2016

[eBook] A CMO's Guide To Inbound Marketing ROI

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.
Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

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Visualise & Inception VR deliver 3D 360 music video for singer songwriter, Kyla La Grange

by Assistant Editor on June 1, 2016

Visualise, the virtual reality specialist, today announces its latest VR experience with Inception VR (currently in beta phase), a leading publisher and destination for VR entertainment content, having filmed and produced a cinematic stereoscopic 360 music video for singer songwriter Kyla La Grange’s latest single, Hummingbird. [more…]

Catch launch Thomas Cook Airlines’ new digital campaign #CatsOnAPlane

by Assistant Editor on May 23, 2016

Thomas Cook Airlines launched its latest digital campaign #CatsOnAPlane today, as part of a wider advertising initiative to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.

Created by creative and digital agency Catch, #CatsOnAPlane sees a team of furry testers try out Thomas Cook Airlines newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet.

The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort. [more…]