My answer to What are the best marketing blogs? http://t.co/W7JWM1bkKP
— Will Corry (@slievemore) March 9, 2014
By Christopher Kollat, Country Manager UK&I, Teradata eCircle
Relevance rules in the era of real-time customer interactions. Your customers respond to relevant offers, but simple segmentation is no longer enough to connect with customers whose current behaviour could be driving their decision to purchase. To succeed, you need to market on a one-to-one level, with real-time offers that make an immediate connection with your customer’s needs.
‘Peppermint’ by Julio Bashmore has been released, with a highly technical accompanying promo from acclaimed animation director Noah Harris from Blink Films. The work was produced at the Prodigious facility on Whitfield Street, London, part of the Publicis Groupe’s global production platform. [more…]
The International Television Research Group is an industry body consisting of research executives from the major international television stations.
Audience measurement used to be about counting eyeballs in the world’s living rooms. But with consumers now lapping up content across multiple screens, the challenge of demonstrating who’s watching what, and what those connections are worth to advertisers, is significantly more complex.
Prodigious, Publicis Groupe’s global production platform, has announced further steps towards strengthening its broadcasting facility in London, with increased access to the Paris-based in-house 3D service, the appointment of Scott Marshall of Bam Sound to the audio team, and a partnership with offline editor Pete Lurie.
This year’s halftime Super Bowl ads have once again caused almost as much excitement and fanfare as the game itself. In the commentary below some of the industry’s most strategic minds offer their take on this year’s crop of Super Bowl ads and explain the key role played by social media in the campaigns.