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The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

by on January 17, 2018

Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary.

To date members of the World Media Group, a strategic alliance of organisations who are committed to promoting award winning journalism and the role of international media, have comprised only global media brands – currently The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Forbes, Fortune, The Economist and Bloomberg Media Group. [more…]

Research : Wealthy consumers turn to international TV channels in an era of fake news

Research : Wealthy consumers turn to international TV channels in an era of fake news

by on November 23, 2017

An independent research survey carried out by IPSOS amongst 28,000 Affluent Europeans has identified that these wealthy consumers are turning to international TV channels for [more…]

Allianz appoints Delete for Digital Strategy & Online Overhaul

Allianz appoints Delete for Digital Strategy & Online Overhaul

by on November 8, 2017

Following a competitive pitch, Allianz UK has appointed digital agency Delete.

Delete will act as Allianz’ digital consultancy, advising on how their digital channels can be better optimised to support brokers, drive engagement and increase sales across their product portfolio.

Delete’s strategic programme will focus on understanding Allianz’s business needs and customer behaviour, using the insights to redefine the role their digital channels will play in their sales process. [more…]

The World Media Awards – for international content driven advertising – are now open for entry

The World Media Awards – for international content driven advertising – are now open for entry

by on November 8, 2017

The World Media Awards 2018 (WMAs) have now opened for entry, offering eight categories that will celebrate the best in cross platform, cross border, content-driven advertising.

The free-to-enter awards are now in their third year and offer the winners the opportunity to be acknowledged as global leaders in international content-led advertising.  The WMAs are unique in not only giving recognition of the category winners’ work through the trophy on the night, but by also celebrating all winning campaigns in a world-wide advertising campaign valued at €500k.

The winners’ ad campaign runs across leading international media brands The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Fortune, The Economist and Bloomberg - all members of the World Media Group which runs the WMAs. [more…]

Delete unveils new branded content collaboration with Movember and WeTransfer

Delete unveils new branded content collaboration with Movember and WeTransfer

by on October 12, 2017

Latest : The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn.

Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with the visual nature of WeTransfer,

Delete has designed a series of digital canvases to bring the campaign to life in an artistic manner, aimed to inspire new ‘Mo Bros’ and ‘Mo Sistas’ to sign up and raise awareness that Movember is much more than just growing a moustache.  http://www.deleteagency.com

[more…]

New research from equimedia reveals that over nine in ten of Mum’s favourite brands offer poor mobile experience

by on August 2, 2017

According to research released today by digital media agency, equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds.

The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed brands achieved a ‘good’ rating when it came to mobile download speeds.

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Confused.com appoints Delete to deliver customer experience innovation

Confused.com appoints Delete to deliver customer experience innovation

by on July 24, 2017

Latest: Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform the customer experience (CX) of the brand’s digital platform.

The project comes as part of a wider initiative by the organisation to focus the brand towards its core motoring offering and strengthen its position as a leader in the UK market.

[more…]

Movers and Groovers : Communicator appoints Jason Andrews as Creative Partner

Movers and Groovers : Communicator appoints Jason Andrews as Creative Partner

by on July 21, 2017

Jason Andrews has been appointed Creative Partner at digital agency Communicator to bolster the senior team in light of the agency’s refreshed THINK HUMAN proposition, recent new business wins and to support the continued growth of the agency.

Andrews brings with him over 20 years of varied industry experience, most notably from his time at RAPP where he steered the agency’s flagship UK office to become the most awarded office in the global network.

At Communicator, he will take charge of lifting the agency’s creative ambitions in line with its new THINK HUMAN positioning.

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Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

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Events   :   WONDER London brings Google to life in its largest cloud event in Europe

Events : WONDER London brings Google to life in its largest cloud event in Europe

by on May 4, 2017

The largest Google Cloud event in Europe, Google Cloud NEXT, kicked off yesterday in London. Developed with independent events agency WONDER London, the two-day conference marks the start of a six-stage series spanning the continent.

Google Cloud NEXT invites tech leaders, developers and IT decision-makers to explore the latest innovations in cloud technology, while experiencing what it feels like to be part of the Google community. WONDER London was tasked to design a free, interactive conference experience with a flexible agenda, allowing delegates to personalise content to meet their specific needs.

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