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New report reveals how to make money from Membership Economics™

New report reveals how to make money from Membership Economics™

by on April 23, 2019

Research Finds Three Quarters of Business Leaders Feel Subscription Holds Key to Growth in the ‘Membership Economy’

New research from international growth strategy experts Manifesto Growth Architects has revealed that 70 per cent of businesses believe that membership and subscription models hold the key to future commercial growth and expansion, yet very few are harnessing its potential.

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HurdlGram programmatic direct mail set to deliver big returns for brands

HurdlGram programmatic direct mail set to deliver big returns for brands

by on March 31, 2019

Targeted, Cost-Effective and Green Solution Presents New Opportunities for ‘Always On’ Customer Engagement

Direct Mail specialist, Hurdle, has today launched its all-new, data-driven Programmatic Direct Mail service, HurdlGram. The new service enables brand owners, and media agencies, to efficiently and effectively deliver highly targeted, personalised experiences as part of a truly integrated multi-channel customer engagement strategy.

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Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

by on March 6, 2019

It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist.

The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.

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New plastic free kids mag launches as schools demo on Climate Change

New plastic free kids mag launches as schools demo on Climate Change

by on February 18, 2019

As school kids around the UK voted with their feet and walked out of school last Friday to voice their concerns about Climate Change - a new plastic free magazine was launching in the UK for 5-10 year olds called Munch Cats!  

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57% of UK consumers would stop watching Netflix if commercials were introduced

57% of UK consumers would stop watching Netflix if commercials were introduced

by on January 18, 2019

According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm,

AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.

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New survey shows content campaigns are being measured using wrong KPIs

New survey shows content campaigns are being measured using wrong KPIs

by on January 9, 2019

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are [more…]

All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show

All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show

by on January 7, 2019

Breaking News in Advertising, Media and Technology.

All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show.

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7 reasons your brand needs an explainer video

7 reasons your brand needs an explainer video

by on November 21, 2018

Today, every brand owner knows just how important a high Google ranking is for their business.

Part of Google’s algorithm for search rankings examines the amount of time that visitors spend on the site, which is just one of many reasons why online video has enjoyed considerable growth over the past few years.

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World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

by on October 10, 2018

Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising - has opened today, with the announcement of a brand new category.  

The new “Content Leadership & Innovation Award” will be awarded to the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. [more…]