Magnetic launches with a new microsite www.magnetic.media
Magnetic, the marketing agency for magazine media, opens its doors to advertisers today with an objective to prove the growing power and influence of magazine media and its value to advertisers.
It is supporting the launch with a new study called ‘The Rules of Attraction’, conducted for Magnetic by Crowd DNA, which offers new evidence that magazine media is benefiting from dynamic developments in the media landscape, which increased opportunities to engage with consumers.
This week, Cosmos Holidays launches a new direct campaign as part of its Really? Sale marketing activity. The campaign offers holiday deals to a number of destinations across Europe, the Caribbean and the Indian Ocean for Summer 2015.
The direct campaign, created by 2015 MAA and Travel Marketing Award nominee, WDMP, is targeted at customers who have previously booked their summer holiday with Cosmos. The personalised packs remind customers of the last time they ‘checked in’ with Cosmos, with images of their previous holiday destination and supported by personalised offers, showcasing the breadth of locations that the independent tour operator has to offer.
iMedia Data-Fuelled Marketing Summit | Bringing together senior buyers and sellers of digital media (www.imediadatasummit.co.uk) 29 January, Skyloft @Millbank Tower, London
Realising data-driven precision marketing, product development and consumer experiences
Report back on the Summit to follow
New Research: Over half of office workers swayed by lunch time ads
Survey of office workers show 64% don’t plan their lunch time purchases. *Almost half are more likely to visit an advertised store to purchase their lunch. * Recall on cash machine ads is 60%, rising to 80% when prompted. * Seven out of ten pay for their lunch in cash http://www.atm-ad.com/
Creative Business Leaders launches today, founded by Gordon Christiansen and Susanna Simpson, to provide an online community for leaders and aspiring leaders in the creative industries. Interviews with inspiring individuals who share their career stories, success and failures and plans for the future are hosted on creativebusinessleaders.com.
If you’re a creative business leader who is interested in joining this free community or sharing your wisdom on the site – head over to creativebusinessleaders.com to find out more
| Top brands being talked about :
1) Samsung – 18,643 tweets
2) Panasonic – 8,312 tweets
3) Intel – 7,444 tweets
— The Independent (@Independent) December 6, 2014