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“Jeep from Iris looks like one of the Super Bowl winners” – via MAA

by Will Corry on February 8, 2016

The Super Bowl’s done and dusted but the ad wars will linger on, with claim and counter claim as to which did well and which didn’t. We’ll cover this intelligence (if such it be) as and when but here’s a pretty fair selection courtesy of the Guardian (feel free to ignore the trying-very-hard-to-be-funny commentary).

Here’s one from Jeep and agency Iris that didn’t surface before the Bowl, of the ‘heroic’ school of advertising that may be a bit over the top but comes as a welcome change from all those celeb-packed comic efforts. It topped Adweek’s top five.

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VCCP Media insight : “48 hour turn around sees TV ad airing in London, Meridian and Granada ITV region”

by Will Corry on February 6, 2016

VCCP Media Uses Real-time Google Data for New Sambucol Campaign

Last night, people watching the ad break between the ITV News and Emmerdale in the London, Meridian and Granada ITV region will have seen the Sambucol (an immunity booster used to combat the common cold and part of the Pharmacare product range) TV ad.
Why? -  because VCCP Media knew they needed a boost to their immune system more than any other regions in the UK right now.

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Peak Content : “Prepare for a high-octane career of constant deadlines, fewer investigative roles and liaising more directly with the sales team” – Ian McCawley, Acuity PR

by Will Corry on February 4, 2016

Erica Berger the founder of Catchpool writes ..

Does it feel like you’re reading, watching, and listening to more information than ever before?

Or alternatively, after spending the last few years too overwhelmed in the digital age, have you turned off Twitter, put away your devices, maybe even started to read some print papers and magazines again, on a new found quest to find some sense of calm amidst the flurry of information?

You’re not alone. But I’m sure you knew that already…from social media, of course

Or, as I like to call it, “peak content.” [more…]

Bauer Media and Matalan join forces with Grazia Fitness Supplement

by James on February 2, 2016

  • Bauer Media to create first ever 40p fitness supplement in this week’s issue of Grazia in exclusive partnership with Matalan
  • Multiplatform campaign promotes Matalan’s ‘Souluxe’ active wear range

Bauer Media’s Grazia, the weekly glossy magazine for women, has announced a multi-platform campaign with Matalan to put its exclusive active wear ‘Souluxe’ front of mind for fitness ranges in January 2016.

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Twitter Moments: Weather fears, Calais anger and IVF hope – Monday's newspapers

by Will Corry on January 25, 2016

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World Media Awards announces judging panel with major advertiser support

World Media Awards announces judging panel with major advertiser support

by Loudmouth PR on December 17, 2015

The World Media Group* can now announce its full panel of judges for the inaugural World Media Awards – twenty-two independent and international industry experts who will be judging entries in February 2016.

The awards are the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach.

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New ‘World Media Awards’ are first to celebrate international content-driven advertising

New ‘World Media Awards’ are first to celebrate international content-driven advertising

by Loudmouth PR on November 13, 2015

The World Media Group has launched  the World Media Awards – the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach.

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Magnetic Media research on magazine content : ‘Moments that Matter’ takes a deep look at how in-the-moment magazine content makes people feel

by Will Corry on October 22, 2015

October 22, 2015: Magnetic Media has today published a new research study - ‘Moments that Matter’ - which takes a deep look at how in-the-moment magazine content makes people feel.

The study was inspired and based on thinking from LSE Professor of behaviourial science Paul Dolan, a world-renowned expert on Happiness.

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Giant iTab is now available to hire and to buy through a network of US partners who can offer our US customers Giant iTabs on a ‘local’ basis

by Will Corry on October 12, 2015

Graphic by Shutterstock

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Free Battle of Britain Commemorative Medal from the RAF Association packs history into its design

Free Battle of Britain Commemorative Medal from the RAF Association packs history into its design

by Loudmouth PR on September 28, 2015

The Royal Air Forces Association, the charity that supports the RAF family, is releasing the first ever Commemorative Medal to pay tribute not only to the [more…]