New Research: Over half of office workers swayed by lunch time ads
Survey of office workers show 64% don’t plan their lunch time purchases. *Almost half are more likely to visit an advertised store to purchase their lunch. * Recall on cash machine ads is 60%, rising to 80% when prompted. * Seven out of ten pay for their lunch in cash http://www.atm-ad.com/
Creative Business Leaders launches today, founded by Gordon Christiansen and Susanna Simpson, to provide an online community for leaders and aspiring leaders in the creative industries. Interviews with inspiring individuals who share their career stories, success and failures and plans for the future are hosted on creativebusinessleaders.com.
If you’re a creative business leader who is interested in joining this free community or sharing your wisdom on the site – head over to creativebusinessleaders.com to find out more
| Top brands being talked about :
1) Samsung – 18,643 tweets
2) Panasonic – 8,312 tweets
3) Intel – 7,444 tweets
— The Independent (@Independent) December 6, 2014
— Will Corry (@slievemore) November 28, 2014
Investment in programmatic buying is growing steadily among global advertisers, especially as brands look to make all of their advertising addressable. However, brands continue to [more…]
Rawnet, a high-growth digital agency, today unveiled a purely visual identity, following entrepreneur and managing director Adam Smith’s acquisition of the full shareholding of the business earlier this year.
The agency, which has grown 60% in the past 12 months and now has 40 full-time staff, embarked on a complete brand refresh to better reflect its changing business model and emphasise its shift in focus, from inward-facing to end user.
The new logo reflects both Rawnet's commitment to making a commercial difference to its clients and the agency's passion for creating ground-breaking work which benefits the end user respectively.