Rightster, the leading global multi-platform network for online video, has launched an innovative social influencer campaign across multiple territories in APAC, South America and Europe in partnership with Universal Pictures International. [more…]
TugLife has been running this week in line with London Technology Week, discussing the future of digital marketing and the effect the ever growing digital world is having on the human body.
Organised by digital media agency Tug, speakers including Twitter, Google, YouTube and Microsoft have come together at Old Street Roundabout to give advice and share research, which aims to show marketers how they can out-perform competitors and better their campaigns through insight. [more…]
FIFA has been thrown into chaos after the arrest of officials over claims of corruption in football. But former Visa global sponsorship head Andrew Woodward argues while change is needed sponsors would be mad to dump the organisation now.
Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies.
The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.