The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.
Men are brilliant. Being a man is brilliant. Seriously, it is. Except for penile dysmorphia, circumcision, paying the bill, becoming a weekend father, critics who’ve been hating on us for, well, pretty much fifty years – oh, and those pesky early deaths.
Fortunately, Peter Lloyd is here to tackle the controversial topics in this fearless – and frequently hilarious – bloke bible. Part blistering polemic, part politically incorrect road map for the modern man, Stand by Your Manhood answers the burning questions facing the brotherhood today: [more…]
London, UK (April 15, 2015) - Leading ad serving technology company Flashtalking announced its partnership with Starcom MediaVest Group (SMG) UK to service the global [more…]
Magnetic launches with a new microsite www.magnetic.media
Magnetic, the marketing agency for magazine media, opens its doors to advertisers today with an objective to prove the growing power and influence of magazine media and its value to advertisers.
It is supporting the launch with a new study called ‘The Rules of Attraction’, conducted for Magnetic by Crowd DNA, which offers new evidence that magazine media is benefiting from dynamic developments in the media landscape, which increased opportunities to engage with consumers.