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AudienceScience launches ASI Inventory API, giving advertisers faster integrations

by Loudmouth PR on July 30, 2014

AudienceScience® today announced the launch of the ASI Inventory API, an integration initiative that rapidly expands the available inventory to advertisers using AudienceScience’s Gateway SaaS enterprise ad management system.

Through the API, AudienceScience integrates directly with inventory suppliers so that buyers can quickly and easily access ad impressions programmatically. Initial supply partners at launch include LiveRail, MARKETPLACE (AOL Platforms’ SSP) and sovrn.


Response One launches new ‘Affinity Sampling Service’ to help brands get into the right hands

by Assistant Editor on July 29, 2014

Maybelline and P&G among first to sign up

Response One, a leading data-driven marketing agency owned by St Ives Group @StIvesGroup, has launched Affinity Sampling, a targeted sampling service that helps brands directly reach their target audience.

Based on Response One’s in-depth analysis of consumer data, the service allows brands to pair with a trusted ‘carrier brand’ that distributes their product samples to individuals based on demographic and brand preference information.


Learn how to track your brand / Latest social media monitoring tool – MediaToolKit

by Will Corry on July 28, 2014


Fifty Shades of Grey, Netbiscuits, PR Pointers, Mobile Ready, ad:tech London, LinkedIn’s new app, Tesco’s new boss

by Will Corry on July 25, 2014


Movers and Groovers : Tremor Video has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe

by Will Corry on July 22, 2014

Video ad technology company Tremor Video @TremorVideo has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe.


Movers and Groovers : Myriam Benamar joins Infectious Media as Optimisation Director

by Will Corry on July 8, 2014

Infectious Media bolsters optimisation team with four new appointments

Myriam Benamar joins as Optimisation Director to lead new look optimisation and ad operations team


Marketers hopeful of immediate budget boost / Helen Robinson, St Ives Group

by Assistant Editor on July 2, 2014

Survey of Marketing Week Live delegates sees spend on the rise

Nine out of ten marketers working across all major sectors expect their budgets to swell over the next 12 months, while three-quarters have already been handed a bigger pot of money in the last year, according to a poll.

The survey was conducted by print and marketing solutions provider St Ives Group among an audience of b2c and b2b marketers during Marketing Week Live. [more…]

“The road to advertising people want” / Affectv on the evolution of advertising / Ray Jenkin, Affectv

by Will Corry on July 1, 2014

An article by Affectv on the evolution of advertising by Ray Jenkin, Affectv

We are at a really exciting point in the advertising technology story. The emergence of technology, like real time bidding as a protocol, the demand side and data management platforms, have opened up huge opportunities for finding and engaging audiences in a way that has never before been possible.

Taking a look back at the emergence and growth of audience targeting we can really understand how revolutionary these new technologies are for this industry and also point to the new and exciting opportunities emerging as well as the challenges as an industry we face.


eMarketer: UK mobile ad spending to pass the £2 billion mark this year – plus comment by Andrew Goode, Project Sunblock

by Will Corry on July 1, 2014


How to walk up and down the mind of the reader – your prospect (for less than £32 per week) / theMarketingblog Content Resource

by Will Corry on June 28, 2014