The Super Bowl’s done and dusted but the ad wars will linger on, with claim and counter claim as to which did well and which didn’t. We’ll cover this intelligence (if such it be) as and when but here’s a pretty fair selection courtesy of the Guardian (feel free to ignore the trying-very-hard-to-be-funny commentary).
Here’s one from Jeep and agency Iris that didn’t surface before the Bowl, of the ‘heroic’ school of advertising that may be a bit over the top but comes as a welcome change from all those celeb-packed comic efforts. It topped Adweek’s top five.
Erica Berger the founder of Catchpool writes ..
Does it feel like you’re reading, watching, and listening to more information than ever before?
Or alternatively, after spending the last few years too overwhelmed in the digital age, have you turned off Twitter, put away your devices, maybe even started to read some print papers and magazines again, on a new found quest to find some sense of calm amidst the flurry of information?
You’re not alone. But I’m sure you knew that already…from social media, of course
- Bauer Media to create first ever 40p fitness supplement in this week’s issue of Grazia in exclusive partnership with Matalan
- Multiplatform campaign promotes Matalan’s ‘Souluxe’ active wear range
Bauer Media’s Grazia, the weekly glossy magazine for women, has announced a multi-platform campaign with Matalan to put its exclusive active wear ‘Souluxe’ front of mind for fitness ranges in January 2016.
— Will Corry (@slievemore) January 25, 2016
The World Media Group has launched the World Media Awards – the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach.
The study was inspired and based on thinking from LSE Professor of behaviourial science Paul Dolan, a world-renowned expert on Happiness.