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Flashtalking and Starcom MediaVest Group UK Forge Partnership to Service Global Brands on Mobile Ad Serving

by Loudmouth PR on April 15, 2015

London, UK (April 15, 2015) - Leading ad serving technology company Flashtalking announced its partnership with Starcom MediaVest Group (SMG) UK to service the global [more…]

Movers and Groovers : Industry vet John Nardone joins Flashtalking as CEO

by Loudmouth PR on April 9, 2015

Flashtalking, @flashtalking the leading global independent ad server and ad tech company, today announced the appointment of John Nardone as CEO.

Nardone joins the company during a period of significant growth, taking the helm to ensure continued momentum and Flashtalking’s competitive product innovation. He will be based in New York.

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Magnetic launches with a new microsite and a study called ‘The Rules of Attraction’

by Will Corry on March 19, 2015

Magnetic launches with a new microsite www.magnetic.media

Magnetic, the marketing agency for magazine media, opens its doors to advertisers today with an objective to prove the growing power and influence of magazine media and its value to advertisers.

It is supporting the launch with a new study called ‘The Rules of Attraction’, conducted for Magnetic by Crowd DNA, which offers new evidence that magazine media is benefiting from dynamic developments in the media landscape, which increased opportunities to engage with consumers.

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WATCH – Sexism in the workplace : ‘In Her Shoes’ a film by Contented Brands

by Will Corry on February 26, 2015

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. This is according to a recent marketing study by Drum

Our first film 'In Her Shoes' by Contented Brands features Camilla Honey of @jfdiwinnewbiz JFDI - exclusive to theMarketingblog

Pic - Camilla Honey of JFDI (left) and Alex Gulland

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James MacLeod’s UK startup Clippet targets millennials with audio news to go

by Will Corry on February 13, 2015

UK startup Clippet targets millennials with audio news to go | Marketing Engagement News from theMarketingblog | Scoop.it

From digiday.com -Clippet, a U.K. startup co-founded by Rupert Murdoch's grandson, wants to become go-to mobile news app with its short, shareable audio segments.

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Cosmos re-engages customers with handpicked holiday offers

Cosmos re-engages customers with handpicked holiday offers

by Loudmouth PR on February 11, 2015

This week, Cosmos Holidays launches a new direct campaign as part of its Really? Sale marketing activity. The campaign offers holiday deals to a number of destinations across Europe, the Caribbean and the Indian Ocean for Summer 2015.

The direct campaign, created by 2015 MAA and Travel Marketing Award nominee, WDMP, is targeted at customers who have previously booked their summer holiday with Cosmos. The personalised packs remind customers of the last time they ‘checked in’ with Cosmos, with images of their previous holiday destination and supported by personalised offers, showcasing the breadth of locations that the independent tour operator has to offer.

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Events : How the most innovative industry players leverage data to fuel precision targeting, efficiency, product development and consumer engagement.

by Will Corry on January 29, 2015

iMedia Data-Fuelled Marketing Summit | Bringing together senior buyers and sellers of digital media (www.imediadatasummit.co.uk) 29 January, Skyloft @Millbank Tower, London

Realising data-driven precision marketing, product development and consumer experiences

Report back on the Summit to follow

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“Independent research re-iterates how compelling a channel the ATM has become” / Gareth Evans, atmAd’s Head of Media Sales

by Will Corry on January 25, 2015

New Research: Over half of office workers swayed by lunch time ads

Survey of office workers show 64% don’t plan their lunch time purchases. *Almost half are more likely to visit an advertised store to purchase their lunch. * Recall on cash machine ads is 60%, rising to 80% when prompted. * Seven out of ten pay for their lunch in cash http://www.atm-ad.com/

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Creative Business Leaders launches today to provide online business community for the creative industries

by Assistant Editor on January 21, 2015

Founders create online inspiration hub for leaders and aspiring leaders

Creative Business Leaders launches today, founded by Gordon Christiansen and Susanna Simpson, to provide an online community for leaders and aspiring leaders in the creative industries. Interviews with inspiring individuals who share their career stories, success and failures and plans for the future are hosted on creativebusinessleaders.com.

If you’re a creative business leader who is interested in joining this free community or sharing your wisdom on the site – head over to creativebusinessleaders.com to find out more

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CES 2015 – Top brands & Top 8 trends being mentioned and talked about / Hotwire Group

by Will Corry on January 9, 2015

Top brands being talked about : 

1) Samsung – 18,643 tweets

2) Panasonic – 8,312 tweets

3) Intel – 7,444 tweets

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