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New Study : “Just 26 per cent of retailers send insight-driven personalised communications to consumers”

by Assistant Editor on May 21, 2015

Only a quarter of the top 50 online retailers in the UK are sending their customers insight-driven personalised communications, according to research conducted by Teradata.

The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.


Movers and Groovers : Bauer Media appoints Victoria Foster as Digital Commercial Director

by Will Corry on May 3, 2015

Bauer Media UK, home to influential multi-platform brands such as heat, KISS, Grazia, Empire, The Debrief and Absolute Radio, has today announced the appointment of Victoria Foster as Digital Commercial Director.

The appointment comes on the back of significant growth in digital revenue and opportunities for clients across Bauer’s media portfolio and follows the recent launch of ADVENTURE, Bauer’s new cultural creative agency.


Bloomberg Business Europe launches

by Will Corry on April 29, 2015

Bloomberg today announced the launch of Bloomberg Business Europe, the company’s first regional expression of its flagship digital destination – Bloomberg Business.

The new European edition is the first tangible output of a commitment to increase the customisation of Bloomberg products for distinct international markets to reach today’s global, mobile business news consumer. [more…]

Understanding the benefits of using outdoor banners in your marketing

by Will Corry on April 20, 2015

Outdoor PVC banners or billboards have long been considered one of the most popular and cost effective forms of marketing. While there is an increasingly wide range of mediums you can use to share your brand’s message with your target audience, both online and offline, banners and billboards are well established and are still popular today.

Long gone are the days when a business would limit themselves to using only one or two different forms of marketing.

These days, the businesses that achieve true success will take a more holistic, integrated approach to their marketing, utilising different approaches to achieve different aims, but all working towards a shared goal.


Men for Men : A bloke bible which is frank, funny and long overdue

by Will Corry on April 18, 2015

Men are brilliant. Being a man is brilliant. Seriously, it is. Except for penile dysmorphia, circumcision, paying the bill, becoming a weekend father, critics who’ve been hating on us for, well, pretty much fifty years – oh, and those pesky early deaths.

Fortunately, Peter Lloyd is here to tackle the controversial topics in this fearless – and frequently hilarious – bloke bible. Part blistering polemic, part politically incorrect road map for the modern man, Stand by Your Manhood answers the burning questions facing the brotherhood today: [more…]

Flashtalking and Starcom MediaVest Group UK Forge Partnership to Service Global Brands on Mobile Ad Serving

by Loudmouth PR on April 15, 2015

London, UK (April 15, 2015) - Leading ad serving technology company Flashtalking announced its partnership with Starcom MediaVest Group (SMG) UK to service the global [more…]

Movers and Groovers : Industry vet John Nardone joins Flashtalking as CEO

by Loudmouth PR on April 9, 2015

Flashtalking, @flashtalking the leading global independent ad server and ad tech company, today announced the appointment of John Nardone as CEO.

Nardone joins the company during a period of significant growth, taking the helm to ensure continued momentum and Flashtalking’s competitive product innovation. He will be based in New York.


Magnetic launches with a new microsite and a study called ‘The Rules of Attraction’

by Will Corry on March 19, 2015

Magnetic launches with a new microsite

Magnetic, the marketing agency for magazine media, opens its doors to advertisers today with an objective to prove the growing power and influence of magazine media and its value to advertisers.

It is supporting the launch with a new study called ‘The Rules of Attraction’, conducted for Magnetic by Crowd DNA, which offers new evidence that magazine media is benefiting from dynamic developments in the media landscape, which increased opportunities to engage with consumers.


WATCH – Sexism in the workplace : ‘In Her Shoes’ a film by Contented Brands

by Will Corry on February 26, 2015

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. This is according to a recent marketing study by Drum

Our first film 'In Her Shoes' by Contented Brands features Camilla Honey of @jfdiwinnewbiz JFDI - exclusive to theMarketingblog

Pic - Camilla Honey of JFDI (left) and Alex Gulland


James MacLeod’s UK startup Clippet targets millennials with audio news to go

by Will Corry on February 13, 2015

UK startup Clippet targets millennials with audio news to go | Marketing Engagement News from theMarketingblog |

From -Clippet, a U.K. startup co-founded by Rupert Murdoch's grandson, wants to become go-to mobile news app with its short, shareable audio segments.