AudienceScience® today announced the launch of the ASI Inventory API, an integration initiative that rapidly expands the available inventory to advertisers using AudienceScience’s Gateway SaaS enterprise ad management system.
Through the API, AudienceScience integrates directly with inventory suppliers so that buyers can quickly and easily access ad impressions programmatically. Initial supply partners at launch include LiveRail, MARKETPLACE (AOL Platforms’ SSP) and sovrn.
Myriam Benamar joins as Optimisation Director to lead new look optimisation and ad operations team
Nine out of ten marketers working across all major sectors expect their budgets to swell over the next 12 months, while three-quarters have already been handed a bigger pot of money in the last year, according to a poll.