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Universal Pictures International partners with Rightster to launch global influencer campaign

by KSimpson on July 2, 2015

Rightster, the leading global multi-platform network for online video, has launched an innovative social influencer campaign across multiple territories in APAC, South America and Europe in partnership with Universal Pictures International. [more…]

Research : 1 in 5 UK men are passionate about their grooming routine

by Assistant Editor on June 23, 2015

Pragma Consulting poll reveals opportunity for growth in male grooming market

Research uncovering the beauty habits of men and women across the UK has revealed that a surprising 1 in 5 men are passionate about their grooming routine.

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Data vs Insight: The importance of accuracy to prevent inefficiency

by Assistant Editor on June 17, 2015

TugLife has been running this week in line with London Technology Week, discussing the future of digital marketing and the effect the ever growing digital world is having on the human body.

Organised by digital media agency Tug, speakers including Twitter, Google, YouTube and Microsoft have come together at Old Street Roundabout to give advice and share research, which aims to show marketers how they can out-perform competitors and better their campaigns through insight. [more…]

Could you use fresh, quality leads generated from a bespoke newsletter? – We will create a full trial issue at no cost to you

by Will Corry on June 17, 2015

At last!  A bespoke weekly newsletter
Only £85 per week
Get a free trial issue -  Will Corry 01784 434 412

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AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

by Loudmouth PR on June 5, 2015

AudienceScience, the maker of the AudienceScience Helios Enterprise Advertising Management System, has been ranked a “strong performer” in The Forrester Wave: Demand Side Platforms, Q2 2015.  This Wave (Forrester's evaluation of vendors in a software, hardware, or services market) evaluated nine companies Forrester Research identified as the most significant DSP software providers.

Regarding the global ad tech firm, Forrester comments, "AudienceScience has fully embraced being a true technology solution for marketers, and boasts a client roster that is 100% marketer direct." When considering a DSP, Forrester states, "consider AudienceScience for its dedicated approach to serving marketers." [more…]

Watch : Google identifies what makes a YouTube video successful

by Will Corry on June 3, 2015

As part of the celebration around YouTube’s 10th birthday, Google has created a list of top ten trends from the last decade and the top YouTube videos as voted for by the industry.

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PR Inside Track : “I am going to boycott your product unless you dump FIFA”

by Will Corry on May 28, 2015

 

FIFA has been thrown into chaos after the arrest of officials over claims of corruption in football. But former Visa global sponsorship head Andrew Woodward argues while change is needed sponsors would be mad to dump the organisation now.

Around the world today, PR folks in places like San Francisco, Seoul , Chicago, Nuremberg, St Louis and Atlanta are fielding calls from breathless journalists asking if they will continue their sponsorship of the FIFA World Cup.
Meanwhile, marketing is on the phone as social media is turning over at pace as people say things like “I am going to boycott your product unless you dump FIFA”.
Pic is Sepp Blatter ...

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Sky launches new platform to create easy access to TV images

Sky launches new platform to create easy access to TV images

by Loudmouth PR on May 26, 2015

Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies.

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New Study : “Just 26 per cent of retailers send insight-driven personalised communications to consumers”

by Assistant Editor on May 21, 2015

Only a quarter of the top 50 online retailers in the UK are sending their customers insight-driven personalised communications, according to research conducted by Teradata.

The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.

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Movers and Groovers : Bauer Media appoints Victoria Foster as Digital Commercial Director

by Will Corry on May 3, 2015

Bauer Media UK, home to influential multi-platform brands such as heat, KISS, Grazia, Empire, The Debrief and Absolute Radio, has today announced the appointment of Victoria Foster as Digital Commercial Director.

The appointment comes on the back of significant growth in digital revenue and opportunities for clients across Bauer’s media portfolio and follows the recent launch of ADVENTURE, Bauer’s new cultural creative agency.

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