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Delete unveils new branded content collaboration with Movember and WeTransfer

Delete unveils new branded content collaboration with Movember and WeTransfer

by on October 12, 2017

Latest : The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn.

Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with the visual nature of WeTransfer,

Delete has designed a series of digital canvases to bring the campaign to life in an artistic manner, aimed to inspire new ‘Mo Bros’ and ‘Mo Sistas’ to sign up and raise awareness that Movember is much more than just growing a moustache.  http://www.deleteagency.com

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New research from equimedia reveals that over nine in ten of Mum’s favourite brands offer poor mobile experience

by on August 2, 2017

According to research released today by digital media agency, equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds.

The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed brands achieved a ‘good’ rating when it came to mobile download speeds.

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Confused.com appoints Delete to deliver customer experience innovation

Confused.com appoints Delete to deliver customer experience innovation

by on July 24, 2017

Latest: Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform the customer experience (CX) of the brand’s digital platform.

The project comes as part of a wider initiative by the organisation to focus the brand towards its core motoring offering and strengthen its position as a leader in the UK market.

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Movers and Groovers : Communicator appoints Jason Andrews as Creative Partner

Movers and Groovers : Communicator appoints Jason Andrews as Creative Partner

by on July 21, 2017

Jason Andrews has been appointed Creative Partner at digital agency Communicator to bolster the senior team in light of the agency’s refreshed THINK HUMAN proposition, recent new business wins and to support the continued growth of the agency.

Andrews brings with him over 20 years of varied industry experience, most notably from his time at RAPP where he steered the agency’s flagship UK office to become the most awarded office in the global network.

At Communicator, he will take charge of lifting the agency’s creative ambitions in line with its new THINK HUMAN positioning.

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Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

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Events   :   WONDER London brings Google to life in its largest cloud event in Europe

Events : WONDER London brings Google to life in its largest cloud event in Europe

by on May 4, 2017

The largest Google Cloud event in Europe, Google Cloud NEXT, kicked off yesterday in London. Developed with independent events agency WONDER London, the two-day conference marks the start of a six-stage series spanning the continent.

Google Cloud NEXT invites tech leaders, developers and IT decision-makers to explore the latest innovations in cloud technology, while experiencing what it feels like to be part of the Google community. WONDER London was tasked to design a free, interactive conference experience with a flexible agenda, allowing delegates to personalise content to meet their specific needs.

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How to write an award-winning entry

How to write an award-winning entry

by on April 27, 2017

By Belinda Barker, Director, World Media Group

I should first come clean – I have never actually been an awards judge; however, I have been lucky enough to help organise the judging process for the 2016 and 2017 World Media Awards.

It is rather a privileged position to be in – you are exposed to loads of brilliant work, you get to meet amazing judges and listen to them deliberate, but without any of the responsibility!

And it is a responsibility, as anyone who has entered an award will have put time, effort and love into their campaign, and that should be respected. [more…]

Tata Motors drives away with the Top Prize at the 2017 World Media Awards

Tata Motors drives away with the Top Prize at the 2017 World Media Awards

by on April 11, 2017

  Maxus Global’s Campaign for the Indian Automotive Manufacturer Wins this Year’s Grand Prix at the World Media Awards The winners of the 2017 [more…]

Poor web performance damages 68 per cent of customer relationships

by on April 11, 2017

New research by digital agency hosting specialist Wirehive has found more than two thirds (68 per cent) of UK consumers feel their opinion of a brand would be negatively affected by website downtime – the period when a website crashes, stopping people from logging on.

The survey of 1,000 UK consumers revealed the inconvenience of bad web hosting will put people off buying from brands in the long-term, as 57 per cent felt they would avoid buying from a brand because of downtime. It also found negative experiences online are common, with 45 per cent reporting they had been shut out of a website they were visiting with the aim to buy something in the week before they were polled. Over half of consumers (55 per cent) reported difficulty in reaching a site to check a product or service out.

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The Mix launches the Boomer Pitch Competition at Sheffield Doc/Fest

by on March 24, 2017

Human Behavioural research agency The Mix announces brand new pitch opportunity for filmmakers to create works that dispel the myths associated with British Baby Boomer Generation.

Today, human behavioural research agency, The Mix, announces its partnership with Sheffield Doc/Fest as it launches its Boomer Pitch competition; the first-ever partnership between a research agency and Doc/Fest.

Five filmmakers will have the chance to pitch at the Festival and two winners will walk away with a £5,000 commission to produce a short film that will help to dispel myths about, and look afresh at, what it means to be a Baby Boomer.
Having identified that Baby Boomers (people age 55 to 70 years old) are often labelled as out of touch, set in their ways and adverse to change - The Mix is seeking to invest in ideas that will harness the power of documentary film-making to challenge these stereotypes and present fresh insights through bold, distinctive, character-driven stories.

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