Get in Touch

Media

World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

by on October 10, 2018

Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising - has opened today, with the announcement of a brand new category.  

The new “Content Leadership & Innovation Award” will be awarded to the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. [more…]

AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

by on September 28, 2018

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well as on computers, tablets and mobiles.

This can also be merged with linear TV measurement based on BARB data. In combination, it is the most accurate cross-device & cross-media measurement on the market, making it possible to continuously analyse and optimise the media mix and creative execution of campaigns and minimise waste.

[more…]

New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by GlobalWebIndex reveals valuable untapped TV audience

by on September 19, 2018

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.

They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.

The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]

Big brands no longer get big love from UK consumers

by on August 31, 2018

[more…]

Archant Dialogue extends luxury portfolio with a new content contract for Burgess, the world’s leader in luxury superyachts

Archant Dialogue extends luxury portfolio with a new content contract for Burgess, the world’s leader in luxury superyachts

by on August 9, 2018

New contract to publish an exclusive, luxury magazine for superyacht owners and charter customers  - A unique advertising opportunity for luxury brands

Archant Dialogue has been newly appointed by Burgess to publish Burgess Magazine, an exclusive annual superyacht living and style publication, which is distributed to some of the world’s highest net worth individuals.

[more…]

New analysis shows that quality journalism continues to win the war on attention

New analysis shows that quality journalism continues to win the war on attention

by on May 17, 2018

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.

Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms Moat’s benchmarks by between 16% and 73%.  World Media Group (WMG) [more…]

Shell lights the way with top prize at the 2018 World Media Awards

Shell lights the way with top prize at the 2018 World Media Awards

by on March 23, 2018

Shell and MediaCom win Grand Prix with Shell Brand GravityLight & Bedtime Stories Campaign

The winners across the eight categories of the 2018 World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London.

Hosted by the World Media Group*, the World Media Awards, now in their third year, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns. [more…]

Washington Post’s Winchurch-Beale appointed World Media Group President for second year in management team restructure

by on January 25, 2018

New Team Extends World Media Awards Entry Deadline by a Week to Thursday 1st February

The World Media Group, a strategic alliance of the world’s leading international publications, announced a new structure of its management team today, appointing two vice presidents to support, Emma Winchurch-Beale in her role of World Media Group President.

Alexandra Delamain, SVP Head of Sales and Client Services, EMEA for The Economist and Stephen Murphy, Global Brand Director for National Geographic, take on the additional roles of VP World Media Group, effective immediately. Winchurch-Beale, International Sales Director at the Washington Post, is the first World Media Group president to continue in the role for a second year. [more…]

The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

by on January 17, 2018

Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary.

To date members of the World Media Group, a strategic alliance of organisations who are committed to promoting award winning journalism and the role of international media, have comprised only global media brands – currently The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Forbes, Fortune, The Economist and Bloomberg Media Group. [more…]

Research : Wealthy consumers turn to international TV channels in an era of fake news

Research : Wealthy consumers turn to international TV channels in an era of fake news

by on November 23, 2017

An independent research survey carried out by IPSOS amongst 28,000 Affluent Europeans has identified that these wealthy consumers are turning to international TV channels for [more…]