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Advertising sector workers waste up to 20 days every year looking for internal support, new research reveals

by Clare on December 6, 2016

According to new research undertaken by internal talent engine, ProFinda, employees are wasting valuable work hours looking for support in their roles, as they are [more…]

How to find good quality business leads and public tenders without having to search hundreds of tender sites  .. Creative Tenders

How to find good quality business leads and public tenders without having to search hundreds of tender sites .. Creative Tenders

by Will Corry on October 29, 2016

Creative Tenders is an online platform, developed to support creative agencies with winning new business across the whole of the UK.

Our Online system reduces the time spent looking for new business, and gives your internal sales team access to good quality business leads and public tenders without having to search hundreds of tender sites.

https://www.creativetenders.co.uk/

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B2B Marketers: E-goi is a multichannel marketing automation platform, including email marketing services / New email marketing newsletter

by Will Corry on October 10, 2016

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Green Square advises 4Ps Marketing on successful acquisition by French based NetBooster

by Clare on September 28, 2016

London, 28 September, 2016:  Today, award winning, independent search marketing agency, 4Ps announces its acquisition by NetBooster - subject to the PAR listed company's shareholder [more…]

AudienceScience’s new partnership with ShiftForward AdForecaster will help advertisers plan campaigns with greater confidence

AudienceScience’s new partnership with ShiftForward AdForecaster will help advertisers plan campaigns with greater confidence

by Loudmouth PR on September 26, 2016

Main picture .. ShiftForward’s CEO, Paulo Cunha,

AudienceScience,  has selected ShiftForward AdForecaster as its partner for ad availability predictions. The integration of ShiftForward AdForecaster into AudienceScience’s platform will make it possible for advertisers to quickly and reliably estimate ad inventory availability in the coming days and weeks, so that they can confidently and accurately build their media plans ahead of time.

This bolsters AudienceScience’s mission to give global advertisers greater control and transparency across their automated digital advertising campaigns. [more…]

AudienceScience expands cross-device capabilities through Screen6 partnership

AudienceScience expands cross-device capabilities through Screen6 partnership

by Loudmouth PR on September 8, 2016

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and analyse addressable media, has announced that it has expanded its industry-leading cross-device targeting and measurement capabilities through a direct integration with Screen6, the global leader in cross-device identity management.

The partnership increases the accuracy of the tools, functionality and controls brand advertisers need to run addressable media campaigns, at global scale, within today's increasingly fragmented media and device landscape.

Advertisers using AudienceScience® Helios can now leverage Screen6's unique audience graph capabilities to comprehensively measure the reach and frequency of their addressable media, gain insights into cross-device conversion attribution, target at scale, and frequency cap across channels, all in a privacy-compliant manner.

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Industry should lead by Google’s example to penalise ‘intrusive interstitials”

Industry should lead by Google’s example to penalise ‘intrusive interstitials”

by James on August 26, 2016

Comment from Paul Thompson, VP EMEA, Blis

This week, Google has announced it will take down and potentially penalise “intrusive interstitials” on mobile web pages from January, reinforcing its commitment to providing the optimal mobile search experience for its users.

According to Google, this will mean that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly,” as ‘’they provide a poorer experience to users than other pages where content is immediately accessible."

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Research : Ad blocking: latest IAB/YouGov stats

Research : Ad blocking: latest IAB/YouGov stats

by Will Corry on August 17, 2016

Contextual data and insights from the IAB’s latest quarterly report, in conjunction with YouGov.

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A bespoke newsletter for your company that concentrates on creating leads

A bespoke newsletter for your company that concentrates on creating leads

by Will Corry on August 13, 2016

A bespoke newsletter that drives leads for your company

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Storytelling in Marketing, a KP shows us all how to do it

Storytelling in Marketing, a KP shows us all how to do it

by James on July 21, 2016

Telling a story is as old as history itself and is how ancient civilizations and cultures passed down information on their very being. Though the [more…]