- Nine month media partnership to encourage consumers to ‘Liven up their food’ - Today the UK’s leading pickled vegetable brand, Haywards, announces a nine [more…]
— Will Corry (@slievemore) March 28, 2014
Giant iTab will be at IRX 2014 this week on Stand# C12.
With specialist designer solution partners, Touch2view have created a Giant Tablet Styled Kiosk designed to be robust enough for the rigours of Public, Retail and Commercial environments. Perfect for ... Retail Outlets, Shopping Malls, Schools, Academies, Cinemas, Museums, Transport Hubs. @TheGiantiTab
PR / Which post was immediately slammed as a 'PR disaster' and 'ill-conceived'?
The Conservatives were under fire last night over a ‘condescending’ pitch for the working class vote - after launching an Internet advert which highlighted Budget cuts to beer and bingo duty.Conservative Party chairman Grant Shapps took to Twitter last night to launch an advert devised by Tory HQ to highlight Budget measures supposedly aimed at ‘hardworking people’.
The advert - which was immediately dubbed a ‘PR disaster’ [more…]
German car manufacturers have overtaken the Japanese as the most innovative according to research from research consultancy Incite, a St Ives Group company. The research, conducted amongst 3,500 UK consumers across seven sectors - including over 30 automotive brands, uncovers valuable insights for product and brand managers in the automotive sector which can help them understand what their brands need to do to get to the top.
In this article John explores six of the key insights from the research.
Outdoor advertising and experiential agency Saximo has been awarded exclusive rights by Transport for London (TfL) to brand London Overground trains and Ticket Barriers. Saximo’s Rail Network business will provide advertisers with high impact advertising opportunities at 84 stations which attract a footfall of 180 million passengers a year.
Through Saximo’s Rail Network business, advertisers will be able to reach a large audience, 70% of which is ABC1. It will offer advertisers the potential to have fully vinyl-wrapped trains for their ad campaigns, with 65 trains running across the four London Overground routes. The expertly fitted train wraps offer a high impact canvas for showcasing brand messaging, products or images, opening up a new channel for advertisers to reach consumers on key commuter routes. [more…]