New case study : Klaxon is a growing UK-based business-to-business marketing and lead generation agency. Led by its founding directors Andy Bargery and Clare Boldurmaz, Klaxon collaborates with small and enterprise tech companies to create effective online and offline campaigns.
Flexible strategy – Balancing technology with attitude Since forming the business in 2006, Klaxon’s directors have actively sought to grow the company in a way that would enable both themselves and their team to work flexibly, balancing work-life commitments while also expanding the business.
London, 15 November 2013 – Maserati, the luxury Italian car marque is launching its new model, Ghibli, in early 2014. The media campaign starts on 16 November, and has been bought and planned by Maxus.
The Ghibli is the first time Maserati has targeted the premium executive market and it is the car marque’s first major UK ATL media campaign in recent years.
The integrated, cross media campaign includes print, digital and OOH with key placements in titles such as Esquire, GQ, Spectator, The Times and City AM. The outdoor buy includes iconic locations such as Canary Wharf, Hammersmith and the Eastern Motion. The advertising campaign runs until early December.
The decision follows the launch of the charity’s new 10-year strategy, which focuses on stopping women getting and dying from breast cancer.
Breakthrough Breast Cancer was looking for an experienced strategic partner to ensure their communications and information are used in the digital space to maximum effect and targeted to people affected by breast cancer. [more…]
New research results revealed by digital marketing technology company AudienceScience® demonstrate that senior marketers across Europe feel ill equipped to measure the return on investment they make from their digital marketing spend – hindered by the fact that the majority of client marketers are given little insight by their agencies into where their digital budget goes.
With the study showing that 50% of European advertisers also expect to invest more in digital over the next 18 months, results also demonstrate that marketers have a clear desire for greater transparency across all media buys if they want to reduce waste and improve effectiveness.
Latest ... Scoopshot is announcing a $3.9 million funding round at the Slush conference in Finland today. The Helsinki-based start-up gives brands and publishers the ability to source bespoke photography on-demand in minutes from its global network of mobile photographers, both amateur and professional. [more…]