St Ives Group, the print to marketing services provider, is today announcing an agreement to support responsible print campaigning group Two Sides. St Ives’ @StIvesGroup membership reflects the group’s commitment to remaining a key player in the UK print industry while continuing to extend client solutions into wider marketing and digital services.
Two Sides @TwoSidesUK promotes the responsible production and use of print and paper, and dispels common environmental misconceptions by providing users with verifiable information about why print and paper is an attractive, practical and sustainable communications medium.
St Ives will also support Print Power – the magazine published by Two Sides to inform brand owners and media decision-makers about print’s proven effectiveness in a multi-media world – with relevant content and thought leadership. [more…]
CSquared Networks Ltd, a publishing and events business @CSquaredcc for the international media and marketing industry, has today announced that it has acquired the International Media Image Survey (I-MIS). I-MIS is the international media industry’s only benchmarking survey of its kind, providing analysis on the reputations and perceptions of international network media agencies and media brands.
The ‘Be A Great Westerner’ campaign will run across the South West including activity in London, Bristol, Bath, Cardiff, Swansea, Devon and Cornwall.
The 10 week campaign launches with a four page wrap of the London Metro as well as full page ads across the network. The campaign aims to inspire customers to ‘Be A Great Westerner’ with activity across OOH, radio, TV, digital, newspaper and paid search.
The campaign includes a media first, through a partnership with the Evening Standard/London Live. The partnership will launch on 3 June with a four page pullout, promotions across bill posters and an additional print run of 20,000 to be distributed across all trains leaving Paddington. [more…]
One year on from the sad and untimely death of David Pinnington of Omnicom Media Group (OMG) to cancer, a team of former colleagues and friends are setting off on an epic 300 mile cycle ride in his name. Cycling from Land’s End to London to raise money for the Royal Marsden Cancer Hospital seems a fitting tribute for David – known as Dave or Pinners to most –who was totally fanatical about sport, both at work and play.
The ‘Pinners’ Marsden Epic Cycle’ was the idea of Bart Michels, CEO of WPP-owned global brand development and marketing insight consultancy Added Value, who has recruited a team of six equally sports-mad marketers and directors to join him. This includes CEO of direct response and relationship marketing agency WDMP, Gavin Wheeler, along with David’s two brothers Tom , Director at The Sports Consultancy and Phil, Managing Director at a packaging firm. Michels and Wheeler both worked with David at cable company NTL (now Virgin Media).
Netbiscuits have released its quarterly web trends report analysing user behaviour on the mobile web across 242 countries.
@Netbiscuits discovered over 4,000 unique devices, across more than 200 vendors and 26 operating systems, an increase of 8% unique mobile handsets and 30% more tablets compared to 3 months ago.
Using the data, Netbiscuits was able to group together factors, such as screen size and speed of connectivity against the proportion of web traffic to build up a picture of how these characteristics impact user engagement globally. This data is used to create personas which segment users based on their behaviour, which is hugely important for mobile marketers trying to engage with customers and gain a better understanding of how to improve conversion via mobile devices. [more…]