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Two-thirds of corporates expect to increase use of digital by 2016 but admit to knowledge gap

by Assistant Editor on November 28, 2014

Research from Gather @gatherlondon, a strategic corporate communications consultancy, shows a clear disparity between organisations’ intention to ramp up digital and social media communications to their key audiences, and their understanding of how to use the channels strategically – raising concerns the message could get lost or distorted.

Two-thirds (65%) of business decision-makers said they expect to increase their use of digital media to employees, customers, investors and influencers in the next two years. The same percentage stated they expect to increase their use of social media to the same audiences, over the same period.


BBC and its continued handling of the Jimmy Savile affair plus the South Yorkshire Police raid on Cliff Richard’s home

by Will Corry on November 28, 2014


Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

by Loudmouth PR on November 25, 2014

Investment in programmatic buying is growing steadily among global advertisers, especially as brands look to make all of their advertising addressable. However, brands continue to [more…]

High-growth, digital web agency Rawnet unveils purely visual identity as it sets sights on global expansion

by Assistant Editor on November 17, 2014

Rawnet, a high-growth digital agency, today unveiled a purely visual identity, following entrepreneur and managing director Adam Smith’s acquisition of the full shareholding of the business earlier this year.

The agency, which has grown 60% in the past 12 months and now has 40 full-time staff, embarked on a complete brand refresh to better reflect its changing business model and emphasise its shift in focus, from inward-facing to end user.

The new logo reflects both Rawnet's commitment to making a commercial difference to its clients and the agency's passion for creating ground-breaking work which benefits the end user respectively.


Video : A giant touchscreen tablet & smartphone solution for enabling better eCommerce in-store

by Will Corry on November 15, 2014


Provocative teen celeb covers – Miley Cyrus poses for Karl Lagerfeld

by Will Corry on November 1, 2014


Great new ‘fresh’ information and advice for the B2B Marketer- 4 blogs within a blog

by Will Corry on October 19, 2014

New from theMarketingblog .. We’ve put it all together for  you -- the best information and advice about ...

UK Exhibitions-Conferences-Venues-Destinations-and-Services
Engagement-marketing- best of theMarketingblog

with the most expert voices and some great resources!


Global content marketing in a multicultural world / ad:tech London next Tuesday 21st October

by Will Corry on October 15, 2014

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014.

Developing a Global Marketing Strategy for a Multi-device, Multicultural. World. Eric Ingrand, VP Content Marketing, @EnVeritasGroup


Yahoo, AOL and DoubleClick join Microsoft in being issued brand safety seals to reduce online ad misplacement

by Will Corry on October 14, 2014

Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK.

Recipients* of the seal have had their advertising misplacement policies and processes verified by an independent third party confirming that they meet standards to reduce the risk of online ads being served next to inappropriate or illegal content. A further 18 have committed to undergo independent verification within six months.


October Events : Explore the latest in Conversion Optimisation

by Will Corry on October 12, 2014

Conversion Conference - Conference Highlights and Pre-Conference Guide Now Ready for Download

Important Event News : Register for Conversion Conference London

Make sure you use MARKETINGBLOG14 for an extra 15% discount

Only a few weeks to go until the brightest minds gather in London to explore the latest in Conversion Optimisation. Be prepared to be informed, updated and intellectually stimulated like never before.

We have just finished the Pre-Conference Guide.

Download here to take full advantage of all the offerings, prepare your visit  or use this great tool to convince your boss that you simply cannot miss this event!