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Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

by Assistant Editor on April 21, 2016

Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.

One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.

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[Case Study] … “How Colin got a very fast start up with 2 new clients – one of which has £1m ad budget”

[Case Study] … “How Colin got a very fast start up with 2 new clients – one of which has £1m ad budget”

by Will Corry on April 9, 2016

Colin McKellar, Director at Every Cloud Digital writes

As many of my contacts will know, I launched Every Cloud Digital around 6 months ago and I am more than happy to admit, I was scared. All of my working life I have been employed and the thought of no regular salary filled me with trepidation.

I’ve been in sales for over 20 years and have done my fair share of cold calling from newspapers and Yellow Pages (remember them!). I will never forget the feeling of despondency if you had the temerity to tell your sales manager that you had no leads only to see a huge phone book being thrown in your direction, it’s pages already well thumbed.

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WHSmith invests in the high street by installing digital advertising to shop windows

by Assistant Editor on April 4, 2016

StreetAd, the digital out of home screen provider, has gone live with its WHSmith deal to deliver and manage exterior facing digital display screens in [more…]

London & Partners scoops top prize at Inaugural World Media Awards 2016

London & Partners scoops top prize at Inaugural World Media Awards 2016

by Loudmouth PR on March 17, 2016

The winners of the first annual World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London. The World Media Awards, launched by the World Media Group* give recognition to the advertisers and agencies that are creating the best international content-driven advertising campaigns in the world.

A panel of senior international media experts selected from major brands, agencies and media owners chose seven category winners and one Grand Prix winner from amongst the many entries that poured in from across the globe.

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Time out reveals brand refresh

Time out reveals brand refresh

by James on February 29, 2016

Time Out Group today revealed a refreshed visual identity for the Group and all its digital and media properties.

The evolved identity includes new treatments for Time Out’s global digital and mobile channels, new City specific logos, new mastheads for the Group’s printed materials including the magazines, all online web and social channels, advertising and live events. It will be live across all channels from 1st March.

Created by Time Out with creative agency adam&eveDDB, the new sensitively updated identity has been simplified to be more flexible in digital, social, print and physical channels. [more…]

VCCP Media insight: Why TV is important in taking your business to the next level

by Will Corry on February 19, 2016

Last week, VCCP Media CEO, Catherine Becker, presented at the Thinkbox New To TV event discussing how TV is instrumental in taking businesses to the next level.

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Shortlist announced for World Media Awards 2016 – the first global awards to celebrate international content-driven advertising

by Loudmouth PR on February 18, 2016

The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. [more…]

Movers and Groovers : Integrated marketing and design agency focuses on implementing new creative solutions

by Assistant Editor on February 18, 2016

Lick Creative, part of visual communications specialists The Delta Group, has today announced a series of senior team appointments. This includes the promotion of Mark Sibborn to Deputy MD, as well as the expansion of the senior team with two further creative additions to Lick.

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Unibet rebrands and launches mariacasino.co.uk

by Assistant Editor on February 17, 2016

Unibet has unveiled a new brand identity and re-positioning for its Maria Casino platform in a bid to disrupt the online casino market through an innovative customer experience offer.

The site, previously targeted predominantly at females, has undergone a major re-invention to position it as the leader for advanced, thrill seeking male casino players, following an organic shift in its customer base.

https://www.mariacasino.co.uk/

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Teachers & Doctors: “Overworked & Underpaid” – Jonathan Pie has a go at Nicky Morgan

by Will Corry on February 12, 2016

Video : Teachers & Doctors: "Overworked & Underpaid".

Pie has a go at The Education Secretary (Nicky Morgan), The Health Secretary (Jeremy Hunt) and The Prime Minister (Pig F**ker).

One comment "Totally bloody on ball!!! The government would like our education system to produce young adults who can't think for themselves so they can brain wash them"

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