Telling a story is as old as history itself and is how ancient civilizations and cultures passed down information on their very being. Though the [more…]
How do so many C-list celebs get into the Royal Box? https://t.co/2aTTcCtRwW Please retweet
— Will Corry (@slievemore) July 10, 2016
Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder.
For years, the big US sports franchises – basketball, American football, baseball, ice hockey, etc – have protected their first-team shirts from sponsorship. There have been plenty of deals elsewhere, including individual player endorsements and practice shirt sponsors, but the main shirts have remained sacrosanct, unsullied by commercial forces.
But it’s clear that times are changing, with the recent news of the NBA opening up basketball team shirts to sponsorship.
Free Webinar 21st July In this webinar we show you how to connect with journalist and bloggers and how to get them to write about [more…]
Last night at The Marketing Society Excellence Awards at the HAC, London, Sensodyne was awarded the prestigious Grand Prix prize and Alistair Macrow of McDonald’s was crowned the 2016 Marketing Society Marketing Leader of the Year in association with Campaign.
Over 500 members, guests and friends gathered to celebrate marketing in all its creative brilliance and to find out who this years’ much anticipated winners were. The judges, led by Ronan Dunne, CEO of O2, chose Sensodyne as the overall winner of the Grand Prix.
inTV, a cooperative group of independent media channels, has revealed from new research carried out by Ipsos that just over a quarter of Europe’s wealthiest [more…]