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Here are 9 ‘good business sense’ articles which will be of use to you

by Will Corry on June 14, 2014

Important pointers for UK marketers about Headlines, Email open rates, Calls to action, List posts, New marketing tools

12 Awesome Marketing Tools You've Never Heard Of via Moblized

Hit a Headline Home Run Every Time via Inbound Marketing Agents

10 Simple Ways to Appear Smarter via Psyblog

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Movers and Groovers / Acxiom hires Starcom MediaVest Group’s Ian James as European Managing Director

by Assistant Editor on June 12, 2014

Acxiom, an enterprise data, analytics and software as a service company, today announces further strengthening of its European business with the appointment of Ian James, Starcom MediaVest Group (SMG) Chief Digital Officer EMEA and Dynamic Markets, as European Managing Director.

In this role, James will report to Nada Stirratt, Acxiom’s Global Chief Revenue Officer, and will be responsible for all of @AcxiomUK European operations including the roll-out of its unique Audience Operating System™ (AOS™) to the region. [more…]

Consumer attitude survey suggests advertising must remain at the heart of media

by Will Corry on June 10, 2014

CloudSense survey shows ads accepted by consumers as part of free media content ‘deal’

An extensive new survey of consumer attitudes to online advertising and content carried out by international cloud technology company, @cloudsense, underlines the continuing need for advertising to sustain the business model of online publications and websites. Overall, 74% of respondents to the survey currently do not pay to access any digital media sites or apps.

Yet 46% (the most popular reply) said that seeing advertising around content was their preferred way of ‘paying for’ access to content, while 28% are happy to view advertising before reaching content, underlining their acceptance of it in the delivery of media.

For more information, please visit www.cloudsense.com. [more…]

St Ives Group is today announcing an agreement to support responsible print campaigning group Two Sides

by Assistant Editor on June 9, 2014

St Ives Group, the print to marketing services provider, is today announcing an agreement to support responsible print campaigning group Two Sides. St Ives’ @StIvesGroup membership reflects the group’s commitment to remaining a key player in the UK print industry while continuing to extend client solutions into wider marketing and digital services.

Two Sides @TwoSidesUK promotes the responsible production and use of print and paper, and dispels common environmental misconceptions by providing users with verifiable information about why print and paper is an attractive, practical and sustainable communications medium.

St Ives will also support Print Power – the magazine published by Two Sides to inform brand owners and media decision-makers about print’s proven effectiveness in a multi-media world – with relevant content and thought leadership. [more…]

PwC Media and Entertainment Outlook report / Comment from Rakhee Jogia, Rakuten Marketing

by Will Corry on June 4, 2014


Comment from Rakhee Jogia, Rakuten Marketing

PwC has released a report into the Media and Entertainment Outlook. It reveals the growth of digital advertising spend and rise of new ad formats like video and mobile advertising. Key findings include:

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CSquared Networks Ltd acquires the International Media Image Survey I-MIS

by Loudmouth PR on May 21, 2014

CSquared Networks Ltd, a publishing and events business @CSquaredcc for the international media and marketing industry, has today announced that it has acquired the International Media Image Survey (I-MIS).  I-MIS is the international media industry’s only benchmarking survey of its kind, providing analysis on the reputations and perceptions of international network media agencies and media brands.

It was launched last year by Will Nicholson, Founding Director at The Vision Network, and Belinda Barker, Managing Director of BSB Media. [more…]

First Group launches multi-channel ‘Be A Great Westerner’ campaign

by KSimpson on May 20, 2014

MEC, a leading media agency @MECideas, has launched a new multi-channel campaign for @FGW First Great Western.

The ‘Be A Great Westerner’ campaign will run across the South West including activity in London, Bristol, Bath, Cardiff, Swansea, Devon and Cornwall.

The 10 week campaign launches with a four page wrap of the London Metro as well as full page ads across the network. The campaign aims to inspire customers to ‘Be A Great Westerner’ with activity across OOH, radio, TV, digital, newspaper and paid search.

The campaign includes a media first, through a partnership with the Evening Standard/London Live. The partnership will launch on 3 June with a four page pullout, promotions across bill posters and an additional print run of 20,000 to be distributed across all trains leaving Paddington. [more…]

Senior marketers pay tribute to David Pinnington of OMG with epic event to reflect an epic life

by Loudmouth PR on May 15, 2014

One year on from the sad and untimely death of David Pinnington of Omnicom Media Group (OMG) to cancer, a team of former colleagues and friends are setting off on an epic 300 mile cycle ride in his name.  Cycling from Land’s End to London to raise money for the Royal Marsden Cancer Hospital seems a fitting tribute for David – known as Dave or Pinners to most –who was totally fanatical about sport, both at work and play.

The ‘Pinners’ Marsden Epic Cycle’ was the idea of Bart Michels, CEO of WPP-owned global brand development and marketing insight consultancy Added Value, who has recruited a team of six equally sports-mad marketers and directors to join him.  This includes CEO of direct response and relationship marketing agency WDMP, Gavin Wheeler, along with David’s two brothers Tom , Director at The Sports Consultancy and Phil, Managing Director at a packaging firm.  Michels and Wheeler both worked with David at cable company NTL (now Virgin Media).

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Sleepy Spanish sofa surfers and US night owls: Mobile personas uncover web behaviours

by Will Corry on May 15, 2014

Netbiscuits have released its quarterly web trends report analysing user behaviour on the mobile web across 242 countries.

@Netbiscuits discovered over 4,000 unique devices, across more than 200 vendors and 26 operating systems, an increase of 8% unique mobile handsets and 30% more tablets compared to 3 months ago.

Using the data, Netbiscuits was able to group together factors, such as screen size and speed of connectivity against the proportion of web traffic to build up a picture of how these characteristics impact user engagement globally. This data is used to create personas which segment users based on their behaviour, which is hugely important for mobile marketers trying to engage with customers and gain a better understanding of how to improve conversion via mobile devices. [more…]

The awkward years: How to target young consumers

by Assistant Editor on May 8, 2014

By Mike Godliman, @Pragmauk- a St Ives Group company

They might be internet savvy and highly informed, but early teens (12- to 16-year-olds) are often neglected by retailers and brands, which prefer to focus their products and communications on older teenagers.

Little published data exists on this age group, largely because guardian consent is required for participation in research. However, clocking 3.7 million in the last Census, we know that 12- to 16-year-olds currently account for 5% of the total UK population.

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