Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.
One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.
StreetAd, the digital out of home screen provider, has gone live with its WHSmith deal to deliver and manage exterior facing digital display screens in [more…]
The winners of the first annual World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London. The World Media Awards, launched by the World Media Group* give recognition to the advertisers and agencies that are creating the best international content-driven advertising campaigns in the world.
A panel of senior international media experts selected from major brands, agencies and media owners chose seven category winners and one Grand Prix winner from amongst the many entries that poured in from across the globe.
The evolved identity includes new treatments for Time Out’s global digital and mobile channels, new City specific logos, new mastheads for the Group’s printed materials including the magazines, all online web and social channels, advertising and live events. It will be live across all channels from 1st March.
Created by Time Out with creative agency adam&eveDDB, the new sensitively updated identity has been simplified to be more flexible in digital, social, print and physical channels. [more…]
Last week, VCCP Media CEO, Catherine Becker, presented at the Thinkbox New To TV event discussing how TV is instrumental in taking businesses to the next level.
The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. [more…]
The site, previously targeted predominantly at females, has undergone a major re-invention to position it as the leader for advanced, thrill seeking male casino players, following an organic shift in its customer base.
Pie has a go at The Education Secretary (Nicky Morgan), The Health Secretary (Jeremy Hunt) and The Prime Minister (Pig F**ker).
One comment "Totally bloody on ball!!! The government would like our education system to produce young adults who can't think for themselves so they can brain wash them"