Making sense of the wonderful world of location technologies and how to build killer Location Based Services! Cast your eyes over industry publications and you won’t need to look too far to find an article or news item on beacons, or as its commonly referred to as, ibeacons.
Summer’s on its way (honestly, it is) and so you’ve probably already booked your holiday. If, like me, you’re restricted to school holiday time, you’ve probably also done your research into how you can buck the system and go away for the price you would pay if you didn’t have kids.
It’s nigh-on impossible, by the way. Anyway, you’ve probably engaged in one of the most multi-channel purchasing experiences we have; ferrying yourself from one channel to another as you research, refine and book your break. [more…]
Consumers driven online by brand and charity print marketing are three times more likely to visit their websites via a desktop or laptop than a smartphone or tablet, new research published by the DMA @DMA_UK today [19 June 2014] reveals.
According to the findings of the DMA’s inaugural Mobilising print media report 54% of the 1,000 UK adult consumers polled ‘often’ visit a brand or charity’s website in response to receiving a piece of advertising mail, door drop or insert, with 75% doing so via desktop or laptop. Just 25% say they do so on a smartphone or tablet.
The findings of the DMA’s Mobilising print media can be viewed by downloading the infographic from
The most common barrier to using mobile connected devices named by consumers is mobile website functionality, with one in four (27%) citing the difficulty in scrolling and browsing products, and 23% saying that buttons are too small to enable effective use. One in five (22%) stated concerns about data security about their preference for desktop over mobile connected devices. www.dma.org.uk/mobilisingprintmedia [more…]
St Ives Group, the print to marketing services provider, is today announcing an agreement to support responsible print campaigning group Two Sides. St Ives’ @StIvesGroup membership reflects the group’s commitment to remaining a key player in the UK print industry while continuing to extend client solutions into wider marketing and digital services.
Two Sides @TwoSidesUK promotes the responsible production and use of print and paper, and dispels common environmental misconceptions by providing users with verifiable information about why print and paper is an attractive, practical and sustainable communications medium.
St Ives will also support Print Power – the magazine published by Two Sides to inform brand owners and media decision-makers about print’s proven effectiveness in a multi-media world – with relevant content and thought leadership. [more…]
CSquared Networks Ltd, a publishing and events business @CSquaredcc for the international media and marketing industry, has today announced that it has acquired the International Media Image Survey (I-MIS). I-MIS is the international media industry’s only benchmarking survey of its kind, providing analysis on the reputations and perceptions of international network media agencies and media brands.