Get in Touch

Media

Shortlist announced for World Media Awards 2016 – the first global awards to celebrate international content-driven advertising

by Loudmouth PR on February 18, 2016

The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. [more…]

Movers and Groovers : Integrated marketing and design agency focuses on implementing new creative solutions

by Assistant Editor on February 18, 2016

Lick Creative, part of visual communications specialists The Delta Group, has today announced a series of senior team appointments. This includes the promotion of Mark Sibborn to Deputy MD, as well as the expansion of the senior team with two further creative additions to Lick.

[more…]

Unibet rebrands and launches mariacasino.co.uk

by Assistant Editor on February 17, 2016

Unibet has unveiled a new brand identity and re-positioning for its Maria Casino platform in a bid to disrupt the online casino market through an innovative customer experience offer.

The site, previously targeted predominantly at females, has undergone a major re-invention to position it as the leader for advanced, thrill seeking male casino players, following an organic shift in its customer base.

https://www.mariacasino.co.uk/

[more…]

Teachers & Doctors: “Overworked & Underpaid” – Jonathan Pie has a go at Nicky Morgan

by Will Corry on February 12, 2016

Video : Teachers & Doctors: "Overworked & Underpaid".

Pie has a go at The Education Secretary (Nicky Morgan), The Health Secretary (Jeremy Hunt) and The Prime Minister (Pig F**ker).

One comment "Totally bloody on ball!!! The government would like our education system to produce young adults who can't think for themselves so they can brain wash them"

[more…]

Events : Online Conversion Rate Optimization Conference | Conversion World 2016

by Will Corry on February 11, 2016

[more…]

IPM announce results for Diploma and Incentives and Motivations Courses

by Assistant Editor on February 11, 2016

The IPM is delighted to announce that the results from its latest IPM Diploma, and Incentive and Motivation Diploma intakes achieved phenomenal results.

Both courses achieved a 100% pass rate; with 60% of candidates achieving a credit and 9% receiving a distinction in the IPM Diploma. Some 40% of candidates achieved a credit or distinction in their final mark for the Incentive and Motivation Diploma.

The IPM Diploma, which involves a series of assignments and a set brief that has to be completed within a six-month period, is seen as the best possible grounding for those responsible for running promotions within the UK and mainland Europe. [more…]

“Jeep from Iris looks like one of the Super Bowl winners” – via MAA

by Will Corry on February 8, 2016

The Super Bowl’s done and dusted but the ad wars will linger on, with claim and counter claim as to which did well and which didn’t. We’ll cover this intelligence (if such it be) as and when but here’s a pretty fair selection courtesy of the Guardian (feel free to ignore the trying-very-hard-to-be-funny commentary).

Here’s one from Jeep and agency Iris that didn’t surface before the Bowl, of the ‘heroic’ school of advertising that may be a bit over the top but comes as a welcome change from all those celeb-packed comic efforts. It topped Adweek’s top five.

[more…]

VCCP Media insight : “48 hour turn around sees TV ad airing in London, Meridian and Granada ITV region”

by Will Corry on February 6, 2016

VCCP Media Uses Real-time Google Data for New Sambucol Campaign

Last night, people watching the ad break between the ITV News and Emmerdale in the London, Meridian and Granada ITV region will have seen the Sambucol (an immunity booster used to combat the common cold and part of the Pharmacare product range) TV ad.
Why? -  because VCCP Media knew they needed a boost to their immune system more than any other regions in the UK right now.

[more…]

Peak Content : “Prepare for a high-octane career of constant deadlines, fewer investigative roles and liaising more directly with the sales team” – Ian McCawley, Acuity PR

by Will Corry on February 4, 2016

Erica Berger the founder of Catchpool writes ..

Does it feel like you’re reading, watching, and listening to more information than ever before?

Or alternatively, after spending the last few years too overwhelmed in the digital age, have you turned off Twitter, put away your devices, maybe even started to read some print papers and magazines again, on a new found quest to find some sense of calm amidst the flurry of information?

You’re not alone. But I’m sure you knew that already…from social media, of course

Or, as I like to call it, “peak content.” [more…]

Bauer Media and Matalan join forces with Grazia Fitness Supplement

by James on February 2, 2016

  • Bauer Media to create first ever 40p fitness supplement in this week’s issue of Grazia in exclusive partnership with Matalan
  • Multiplatform campaign promotes Matalan’s ‘Souluxe’ active wear range

Bauer Media’s Grazia, the weekly glossy magazine for women, has announced a multi-platform campaign with Matalan to put its exclusive active wear ‘Souluxe’ front of mind for fitness ranges in January 2016.

[more…]