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How to build killer ‘Location Based Services’ / Kamran Saeed, Brainstorm Mobile Solutions

by Will Corry on June 23, 2014

photo_shoppers

Making sense of the wonderful world of location technologies and how to build killer Location Based Services! Cast your eyes over industry publications and you won’t need to look too far to find an article or news item on beacons, or as its commonly referred to as, ibeacons.

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Survey Results : All aboard the holiday booking process / By Andy O’Brien, Creative Director, Amaze – a St Ives Group company

by Assistant Editor on June 20, 2014

Summer’s on its way (honestly, it is) and so you’ve probably already booked your holiday. If, like me, you’re restricted to school holiday time, you’ve probably also done your research into how you can buck the system and go away for the price you would pay if you didn’t have kids.

It’s nigh-on impossible, by the way. Anyway, you’ve probably engaged in one of the most multi-channel purchasing experiences we have; ferrying yourself from one channel to another as you research, refine and book your break. [more…]

DMA Research : Desktop continues to trump smartphone in directing online traffic from print

by Will Corry on June 19, 2014

Consumers driven online by brand and charity print marketing are three times more likely to visit their websites via a desktop or laptop than a smartphone or tablet, new research published by the DMA @DMA_UK today [19 June 2014] reveals.

According to the findings of the DMA’s inaugural Mobilising print media report 54% of the 1,000 UK adult consumers polled ‘often’ visit a brand or charity’s website in response to receiving a piece of advertising mail, door drop or insert, with 75% doing so via desktop or laptop. Just 25% say they do so on a smartphone or tablet.

The findings of the DMA’s Mobilising print media can be viewed by downloading the infographic from

The most common barrier to using mobile connected devices named by consumers is mobile website functionality, with one in four (27%) citing the difficulty in scrolling and browsing products, and 23% saying that buttons are too small to enable effective use. One in five (22%) stated concerns about data security about their preference for desktop over mobile connected devices. www.dma.org.uk/mobilisingprintmedia [more…]

ISBA survey: advertisers still uncertain about real-time advertising

by Will Corry on June 18, 2014

ISBA and Infectious Media launching guide for advertisers to address issue

Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an @ISBAsays survey.

Over a third of respondents are unaware of what proportion of their own online campaigns involve RTA while only just over a third admit to having a ‘positive perception’ of RTA and Programmatic Trading.

The survey, run in collaboration with real-time advertising specialists @Infectiousmedia, shows that almost all respondents (96%) intend to learn more about RTA. The results come as ISBA and Infectious Media are set to launch a “Guide to Real-Time Advertising” on Friday 20 June at an event to help advertisers better understand the area.

Find out more at www.isba.org.uk

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Here are 9 ‘good business sense’ articles which will be of use to you

by Will Corry on June 14, 2014

Important pointers for UK marketers about Headlines, Email open rates, Calls to action, List posts, New marketing tools

12 Awesome Marketing Tools You've Never Heard Of via Moblized

Hit a Headline Home Run Every Time via Inbound Marketing Agents

10 Simple Ways to Appear Smarter via Psyblog

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Movers and Groovers / Acxiom hires Starcom MediaVest Group’s Ian James as European Managing Director

by Assistant Editor on June 12, 2014

Acxiom, an enterprise data, analytics and software as a service company, today announces further strengthening of its European business with the appointment of Ian James, Starcom MediaVest Group (SMG) Chief Digital Officer EMEA and Dynamic Markets, as European Managing Director.

In this role, James will report to Nada Stirratt, Acxiom’s Global Chief Revenue Officer, and will be responsible for all of @AcxiomUK European operations including the roll-out of its unique Audience Operating System™ (AOS™) to the region. [more…]

Consumer attitude survey suggests advertising must remain at the heart of media

by Will Corry on June 10, 2014

CloudSense survey shows ads accepted by consumers as part of free media content ‘deal’

An extensive new survey of consumer attitudes to online advertising and content carried out by international cloud technology company, @cloudsense, underlines the continuing need for advertising to sustain the business model of online publications and websites. Overall, 74% of respondents to the survey currently do not pay to access any digital media sites or apps.

Yet 46% (the most popular reply) said that seeing advertising around content was their preferred way of ‘paying for’ access to content, while 28% are happy to view advertising before reaching content, underlining their acceptance of it in the delivery of media.

For more information, please visit www.cloudsense.com. [more…]

St Ives Group is today announcing an agreement to support responsible print campaigning group Two Sides

by Assistant Editor on June 9, 2014

St Ives Group, the print to marketing services provider, is today announcing an agreement to support responsible print campaigning group Two Sides. St Ives’ @StIvesGroup membership reflects the group’s commitment to remaining a key player in the UK print industry while continuing to extend client solutions into wider marketing and digital services.

Two Sides @TwoSidesUK promotes the responsible production and use of print and paper, and dispels common environmental misconceptions by providing users with verifiable information about why print and paper is an attractive, practical and sustainable communications medium.

St Ives will also support Print Power – the magazine published by Two Sides to inform brand owners and media decision-makers about print’s proven effectiveness in a multi-media world – with relevant content and thought leadership. [more…]

PwC Media and Entertainment Outlook report / Comment from Rakhee Jogia, Rakuten Marketing

by Will Corry on June 4, 2014


Comment from Rakhee Jogia, Rakuten Marketing

PwC has released a report into the Media and Entertainment Outlook. It reveals the growth of digital advertising spend and rise of new ad formats like video and mobile advertising. Key findings include:

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CSquared Networks Ltd acquires the International Media Image Survey I-MIS

by Loudmouth PR on May 21, 2014

CSquared Networks Ltd, a publishing and events business @CSquaredcc for the international media and marketing industry, has today announced that it has acquired the International Media Image Survey (I-MIS).  I-MIS is the international media industry’s only benchmarking survey of its kind, providing analysis on the reputations and perceptions of international network media agencies and media brands.

It was launched last year by Will Nicholson, Founding Director at The Vision Network, and Belinda Barker, Managing Director of BSB Media. [more…]