Media
Content + Social = Leads
In the world of today, content is no longer campaign based. Content is continuous.
What do we mean by ' Content Led Conversations'?
You get, and this is where it is fiendishly clever a 'double qualified' set of leads (in other words Content Led Conversations) for your people to convert into orders.
What is the plan all about? We create the very best quality, result driven stories for your company which can first of all be loaded into theMarketingblog www.themarketingblog.co.uk right up at the top of the site We then use our new ‘'Content Led Conversations' plan to get massive coverage using these stories in over 50 LinkedIn Group Sites and we create more action in Facebook, Pinterest, Rebel Mouse, Twitter, Scoop It etc.
Will Corry 01784 434 412 will@themarketingblog.co.uk Call now - your time will be very well spent
Citroën has extended its UK relationship with creative agency CMW following the agency’s successful activity with the brand’s new car buying audience. [more…]
"Expect to see more awards ceremonies for thinking and doing, and fewer accolades for simply making an idea come to life."
The Won Report, the annual global guide that ranks agencies based on the number of creative gongs bagged at headline industry bashes, last year collated results featuring nearly 4,500 pieces of work. Inclusion in the publication is prestigious, a sign that creativity remains a very powerful discipline within our industry.
Yet something is changing. A great piece of work can still wow consumers, but being creative for creativity’s sake is no longer the be all and end all. The shift from push to pull marketing is making this so. Thanks to the boom in personal media, people are much better placed to seek the information - and brand relationships - they desire while ignoring a cascade of unwanted communications.
Scott Logie, strategic marketing director, St Ives Group [more…]
Red Bull Media House has announced that all of its print magazine titles are now additionally available in e-paper format.
Readers everywhere can access all 12 national editions of The Red Bulletin, as well as Terra Mater (in German and English) and German-language magazines through iTunes and Google Play. Additional digital distribution outlets, such as the digital newsstand Zinio, will continue to be added to the line-up.
The new format is a natural extension of the multi-platform approach embraced by Red Bull Media House. With the e-paper app, readers can download single issues as well as full subscriptions and enjoy advantages such as off-line availability, both portrait and landscape format, perfect readability, zoom functionality, the convenience of navigation through thumbnails and even a bookmark feature.
Have you got the most amazing product or service? Is your problem that you feel you are like a well kept secret, that not enough people know you exist? Are you ready to be more famous?
TheMarketingblog sends out regular emails to its 25,000+ readers, the website getting hundreds of thousands of page views every month coming from the great organic SEO it has earned from 10+ years of fresh content being added every day. [more…]
Volkswagen Commercial Vehicles today launches a new partnership-focused brand promise designed to reflect its customer-centric marketing strategy.
Marking a first within the light commercial vehicle market, the new brand promise is designed to position Volkswagen Commercial Vehicles as a business partner that supports its customers’ needs. [more…]
Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident might top and tail an ad break and little more.
But sponsorship opportunities have evolved to become so much more creative these days. This is in no small way thanks to the fact that digital technology now allows for clever sponsorship activity to span many channels, from social to mobile and video.
The Marketing Agencies Association (MAA) has today announced that Ian Millner, CEO of creative agency Iris, will continue his role as Chairman of the trade body for the next year.
Millner was appointed to the post in February 2011 for a two-year term and his continuation has been prompted by the board and member agencies.
Nick Marsh, Vice President, EMEA Sales and Publishing, Mojiva
Remember when the Internet was the shiny new object that everyone simply had to get their hands on and use? New desktop and laptop computers were entering the market faster than you could blink, each with a new and improved set of features and functions.
As adoption and usage of PCs grew worldwide, consumers soon began to rely on these devices to do more than simply create a business presentation or write an essay (for school). Then came the wildly popular iPad in 2010.
Arena has won the £15m consolidated European and UK media planning and buying account for Betfair, following a competitive pitch.
Having worked on the offline UK media account last year, the total re-pitch consolidates the entire European and UK offline and digital display media accounts, with an ad-spend of £15m. SEO and social activity will be handled in-house.
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