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B2B marketers : How to improve lead generation, referrals, content and more

by Will Corry on August 23, 2014

In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.

Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.

Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450


AO unveils first annual report and corporate website through Carnegie Orr

by Assistant Editor on August 18, 2014

Carnegie Orr,@CarnegieOrr the independent creative communications agency, has rolled out its first work for AO since it was appointed by the online-only retailer of white goods and consumer electronics.

The activity comprises designing the company’s annual report, which was released last month, as well as delivering the design of its new corporate website.

As one of the UK’s leading online electrical goods retailers, AO, which is parent to the brand (formally known as Appliances Online), is on a mission to redefine retail through its devotion to happiness and amazing customer service. The annual report and newly designed website highlight the company’s culture and long-term business strategy to customers and shareholders alike. [more…]

Clients are rightly demanding more transparency in digital advertising, writes Infectious Media’s Daniel de Sybel

by Will Corry on August 6, 2014


“Chuffed to be included in this special list of UK Marketing Blogs”

by Will Corry on August 5, 2014

Which UK Marketing Blogs Should You Follow? | Enjoy - Really Fresh 'Social Business' News |

Which UK Marketing Blogs Should You Follow?

Jordan Stewart writes ..  It is part of our job to know who and what to look out for in the marketing industry, which includes knowing which blogs and publications to follow. With the online world becoming more in the foreground of our everyday lives, people are taking to blogging to express their ideas, feelings and tips and tricks. …


Research : 91% of B2B content marketers are using LinkedIn to distribute their content

by Will Corry on August 2, 2014


How To Use LinkedIn As A B2B Link Prospect Development Tool | Enjoy - Really Fresh 'Social Business' News |

It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content marketers are using LinkedIn to distribute their content. And in Holger Schulze’s 2013 B2B Content […]


AudienceScience launches ASI Inventory API, giving advertisers faster integrations

by Loudmouth PR on July 30, 2014

AudienceScience® today announced the launch of the ASI Inventory API, an integration initiative that rapidly expands the available inventory to advertisers using AudienceScience’s Gateway SaaS enterprise ad management system.

Through the API, AudienceScience integrates directly with inventory suppliers so that buyers can quickly and easily access ad impressions programmatically. Initial supply partners at launch include LiveRail, MARKETPLACE (AOL Platforms’ SSP) and sovrn.


Response One launches new ‘Affinity Sampling Service’ to help brands get into the right hands

by Assistant Editor on July 29, 2014

Maybelline and P&G among first to sign up

Response One, a leading data-driven marketing agency owned by St Ives Group @StIvesGroup, has launched Affinity Sampling, a targeted sampling service that helps brands directly reach their target audience.

Based on Response One’s in-depth analysis of consumer data, the service allows brands to pair with a trusted ‘carrier brand’ that distributes their product samples to individuals based on demographic and brand preference information.


Learn how to track your brand / Latest social media monitoring tool – MediaToolKit

by Will Corry on July 28, 2014


Fifty Shades of Grey, Netbiscuits, PR Pointers, Mobile Ready, ad:tech London, LinkedIn’s new app, Tesco’s new boss

by Will Corry on July 25, 2014


Movers and Groovers : Tremor Video has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe

by Will Corry on July 22, 2014

Video ad technology company Tremor Video @TremorVideo has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe.