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Marketers hopeful of immediate budget boost / Helen Robinson, St Ives Group

by Assistant Editor on July 2, 2014

Survey of Marketing Week Live delegates sees spend on the rise

Nine out of ten marketers working across all major sectors expect their budgets to swell over the next 12 months, while three-quarters have already been handed a bigger pot of money in the last year, according to a poll.

The survey was conducted by print and marketing solutions provider St Ives Group among an audience of b2c and b2b marketers during Marketing Week Live. [more…]

“The road to advertising people want” / Affectv on the evolution of advertising / Ray Jenkin, Affectv

by Will Corry on July 1, 2014

An article by Affectv on the evolution of advertising by Ray Jenkin, Affectv

We are at a really exciting point in the advertising technology story. The emergence of technology, like real time bidding as a protocol, the demand side and data management platforms, have opened up huge opportunities for finding and engaging audiences in a way that has never before been possible.

Taking a look back at the emergence and growth of audience targeting we can really understand how revolutionary these new technologies are for this industry and also point to the new and exciting opportunities emerging as well as the challenges as an industry we face.

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eMarketer: UK mobile ad spending to pass the £2 billion mark this year – plus comment by Andrew Goode, Project Sunblock

by Will Corry on July 1, 2014

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How to walk up and down the mind of the reader – your prospect (for less than £32 per week) / theMarketingblog Content Resource

by Will Corry on June 28, 2014

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How to build killer ‘Location Based Services’ / Kamran Saeed, Brainstorm Mobile Solutions

by Will Corry on June 23, 2014

photo_shoppers

Making sense of the wonderful world of location technologies and how to build killer Location Based Services! Cast your eyes over industry publications and you won’t need to look too far to find an article or news item on beacons, or as its commonly referred to as, ibeacons.

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Survey Results : All aboard the holiday booking process / By Andy O’Brien, Creative Director, Amaze – a St Ives Group company

by Assistant Editor on June 20, 2014

Summer’s on its way (honestly, it is) and so you’ve probably already booked your holiday. If, like me, you’re restricted to school holiday time, you’ve probably also done your research into how you can buck the system and go away for the price you would pay if you didn’t have kids.

It’s nigh-on impossible, by the way. Anyway, you’ve probably engaged in one of the most multi-channel purchasing experiences we have; ferrying yourself from one channel to another as you research, refine and book your break. [more…]

DMA Research : Desktop continues to trump smartphone in directing online traffic from print

by Will Corry on June 19, 2014

Consumers driven online by brand and charity print marketing are three times more likely to visit their websites via a desktop or laptop than a smartphone or tablet, new research published by the DMA @DMA_UK today [19 June 2014] reveals.

According to the findings of the DMA’s inaugural Mobilising print media report 54% of the 1,000 UK adult consumers polled ‘often’ visit a brand or charity’s website in response to receiving a piece of advertising mail, door drop or insert, with 75% doing so via desktop or laptop. Just 25% say they do so on a smartphone or tablet.

The findings of the DMA’s Mobilising print media can be viewed by downloading the infographic from

The most common barrier to using mobile connected devices named by consumers is mobile website functionality, with one in four (27%) citing the difficulty in scrolling and browsing products, and 23% saying that buttons are too small to enable effective use. One in five (22%) stated concerns about data security about their preference for desktop over mobile connected devices. www.dma.org.uk/mobilisingprintmedia [more…]

ISBA survey: advertisers still uncertain about real-time advertising

by Will Corry on June 18, 2014

ISBA and Infectious Media launching guide for advertisers to address issue

Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an @ISBAsays survey.

Over a third of respondents are unaware of what proportion of their own online campaigns involve RTA while only just over a third admit to having a ‘positive perception’ of RTA and Programmatic Trading.

The survey, run in collaboration with real-time advertising specialists @Infectiousmedia, shows that almost all respondents (96%) intend to learn more about RTA. The results come as ISBA and Infectious Media are set to launch a “Guide to Real-Time Advertising” on Friday 20 June at an event to help advertisers better understand the area.

Find out more at www.isba.org.uk

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Here are 9 ‘good business sense’ articles which will be of use to you

by Will Corry on June 14, 2014

Important pointers for UK marketers about Headlines, Email open rates, Calls to action, List posts, New marketing tools

12 Awesome Marketing Tools You've Never Heard Of via Moblized

Hit a Headline Home Run Every Time via Inbound Marketing Agents

10 Simple Ways to Appear Smarter via Psyblog

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Movers and Groovers / Acxiom hires Starcom MediaVest Group’s Ian James as European Managing Director

by Assistant Editor on June 12, 2014

Acxiom, an enterprise data, analytics and software as a service company, today announces further strengthening of its European business with the appointment of Ian James, Starcom MediaVest Group (SMG) Chief Digital Officer EMEA and Dynamic Markets, as European Managing Director.

In this role, James will report to Nada Stirratt, Acxiom’s Global Chief Revenue Officer, and will be responsible for all of @AcxiomUK European operations including the roll-out of its unique Audience Operating System™ (AOS™) to the region. [more…]