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by Will Corry on June 17, 2015

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AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

by Loudmouth PR on June 5, 2015

AudienceScience, the maker of the AudienceScience Helios Enterprise Advertising Management System, has been ranked a “strong performer” in The Forrester Wave: Demand Side Platforms, Q2 2015.  This Wave (Forrester's evaluation of vendors in a software, hardware, or services market) evaluated nine companies Forrester Research identified as the most significant DSP software providers.

Regarding the global ad tech firm, Forrester comments, "AudienceScience has fully embraced being a true technology solution for marketers, and boasts a client roster that is 100% marketer direct." When considering a DSP, Forrester states, "consider AudienceScience for its dedicated approach to serving marketers." [more…]

Watch : Google identifies what makes a YouTube video successful

by Will Corry on June 3, 2015

As part of the celebration around YouTube’s 10th birthday, Google has created a list of top ten trends from the last decade and the top YouTube videos as voted for by the industry.


PR Inside Track : “I am going to boycott your product unless you dump FIFA”

by Will Corry on May 28, 2015


FIFA has been thrown into chaos after the arrest of officials over claims of corruption in football. But former Visa global sponsorship head Andrew Woodward argues while change is needed sponsors would be mad to dump the organisation now.

Around the world today, PR folks in places like San Francisco, Seoul , Chicago, Nuremberg, St Louis and Atlanta are fielding calls from breathless journalists asking if they will continue their sponsorship of the FIFA World Cup.
Meanwhile, marketing is on the phone as social media is turning over at pace as people say things like “I am going to boycott your product unless you dump FIFA”.
Pic is Sepp Blatter ...


Sky launches new platform to create easy access to TV images

Sky launches new platform to create easy access to TV images

by Loudmouth PR on May 26, 2015

Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies.


New Study : “Just 26 per cent of retailers send insight-driven personalised communications to consumers”

by Assistant Editor on May 21, 2015

Only a quarter of the top 50 online retailers in the UK are sending their customers insight-driven personalised communications, according to research conducted by Teradata.

The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.


Movers and Groovers : Bauer Media appoints Victoria Foster as Digital Commercial Director

by Will Corry on May 3, 2015

Bauer Media UK, home to influential multi-platform brands such as heat, KISS, Grazia, Empire, The Debrief and Absolute Radio, has today announced the appointment of Victoria Foster as Digital Commercial Director.

The appointment comes on the back of significant growth in digital revenue and opportunities for clients across Bauer’s media portfolio and follows the recent launch of ADVENTURE, Bauer’s new cultural creative agency.


Bloomberg Business Europe launches

by Will Corry on April 29, 2015

Bloomberg today announced the launch of Bloomberg Business Europe, the company’s first regional expression of its flagship digital destination – Bloomberg Business.

The new European edition is the first tangible output of a commitment to increase the customisation of Bloomberg products for distinct international markets to reach today’s global, mobile business news consumer. [more…]

Understanding the benefits of using outdoor banners in your marketing

by Will Corry on April 20, 2015

Outdoor PVC banners or billboards have long been considered one of the most popular and cost effective forms of marketing. While there is an increasingly wide range of mediums you can use to share your brand’s message with your target audience, both online and offline, banners and billboards are well established and are still popular today.

Long gone are the days when a business would limit themselves to using only one or two different forms of marketing.

These days, the businesses that achieve true success will take a more holistic, integrated approach to their marketing, utilising different approaches to achieve different aims, but all working towards a shared goal.


Men for Men : A bloke bible which is frank, funny and long overdue

by Will Corry on April 18, 2015

Men are brilliant. Being a man is brilliant. Seriously, it is. Except for penile dysmorphia, circumcision, paying the bill, becoming a weekend father, critics who’ve been hating on us for, well, pretty much fifty years – oh, and those pesky early deaths.

Fortunately, Peter Lloyd is here to tackle the controversial topics in this fearless – and frequently hilarious – bloke bible. Part blistering polemic, part politically incorrect road map for the modern man, Stand by Your Manhood answers the burning questions facing the brotherhood today: [more…]