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Yahoo, AOL and DoubleClick join Microsoft in being issued brand safety seals to reduce online ad misplacement

by Will Corry on October 14, 2014

Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK.

Recipients* of the seal have had their advertising misplacement policies and processes verified by an independent third party confirming that they meet standards to reduce the risk of online ads being served next to inappropriate or illegal content. A further 18 have committed to undergo independent verification within six months.

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October Events : Explore the latest in Conversion Optimisation

by Will Corry on October 12, 2014

Conversion Conference - Conference Highlights and Pre-Conference Guide Now Ready for Download

Important Event News : Register for Conversion Conference London

Make sure you use MARKETINGBLOG14 for an extra 15% discount


Only a few weeks to go until the brightest minds gather in London to explore the latest in Conversion Optimisation. Be prepared to be informed, updated and intellectually stimulated like never before.

We have just finished the Pre-Conference Guide.

Download here to take full advantage of all the offerings, prepare your visit  or use this great tool to convince your boss that you simply cannot miss this event!

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Events : 9 important ad:tech London highlights not to be missed by Dan Brain

by Will Corry on October 10, 2014

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Movers and Groovers : AudienceScience names Shelley Eleby Vice President Of Marketing

Movers and Groovers : AudienceScience names Shelley Eleby Vice President Of Marketing

by Loudmouth PR on October 9, 2014

AudienceScience® today announced that Shelley Eleby has joined the company as Vice President of Marketing. The marketing veteran will focus on defining the company’s core messaging and illustrating how AudienceScience’s technology fulfills the needs of global interactive marketers looking for increased transparency and data ownership. [more…]

Have you seen the ad:tech London programme?

by Will Corry on October 9, 2014

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An important message from Matthew Appleby about ad:tech London 21-22 October

by Will Corry on October 8, 2014

With ad:tech London taking place on the 21-22 of October I wanted to send you a reminder to those who are not yet involved or registered to attend.

ad:tech London is the event for modern marketing & media and this year we celebrate our ‘Digital Decade’ with keynotes from Martin Sorrell, Mondelez, Ryanair, Unilever, BBH, YouTube, Coca-Cola, PepsiCo and Media Entrepreneur Leonard Brody.

 

Click here to see the conference program Click here to see more about our Keynotes

Click here to see the full seminar program Click here to see full list of participating companies

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Who’s coming to ad:tech London – 21-22 October 2014

by Will Corry on October 7, 2014

At 2 weeks out from ad:tech London 2014 we're giving you a sneak preview of the Advertisers, Media Agencies and Publishers who have registered to attend this year's event.

Not secured your place yet? click on the REGISTER NOW button

Interested in exhibiting, sponsoring or speaking at this year's event? It's not too late. Email jamesdb@dmgevents.com or call 0203 772 6053 for details

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Nuisance calls : “If people have asked you not to call them, then don’t call them” / Important information on outbound sales and marketing calls

by Will Corry on October 3, 2014

Important information on outbound sales and marketing calls – TPS Screening

Stop making nuisance calls

3,000 credits for you - no charge

The Information Commissioner’s Office (ICO) has served Camarthen-based direct marketing company Winchester and Deakin Ltd (also trading as Rapid Legal and Scarlet Reclaim) with an enforcement notice ordering them to stop making nuisance calls.

The move comes after an investigation discovered they had made unsolicited marketing calls to people who had registered with the Telephone Preference Service (TPS) or who had asked not to be contacted and for whom Winchester and Deakin Ltd had not properly screened their data against the TPS or an interanl Do Not Call (DNC) list prior to making those calls.

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3,000 credits for you at no charge… / Important information on outbound sales and marketing calls – TPS Screening

by Will Corry on October 3, 2014

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ad:tech London – 21-22 October 2014 / Where the UK digital marketing and media community meet to source suppliers, network with the industry, benchmark their digital strategies and understand latest trends and technologies

by Will Corry on October 2, 2014

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