Last night at The Marketing Society Excellence Awards at the HAC, London, Sensodyne was awarded the prestigious Grand Prix prize and Alistair Macrow of McDonald’s was crowned the 2016 Marketing Society Marketing Leader of the Year in association with Campaign.
Over 500 members, guests and friends gathered to celebrate marketing in all its creative brilliance and to find out who this years’ much anticipated winners were. The judges, led by Ronan Dunne, CEO of O2, chose Sensodyne as the overall winner of the Grand Prix.
inTV, a cooperative group of independent media channels, has revealed from new research carried out by Ipsos that just over a quarter of Europe’s wealthiest [more…]
Visualise, the virtual reality specialist, today announces its latest VR experience with Inception VR (currently in beta phase), a leading publisher and destination for VR entertainment content, having filmed and produced a cinematic stereoscopic 360 music video for singer songwriter Kyla La Grange’s latest single, Hummingbird. [more…]
The Institute of Promotional Marketing (IPM) is announcing the return of its Incentive and Motivation Diploma, starting on 23rd May 2016. This new intake follows the phenomenal success of its graduating class of 2015.
With investment in people becoming an increasingly crucial focus for all business, and in the marketing industry especially, many employers are recognising the need to grasp the 'Millennial Opportunity' to nurture and extend the training of teams to help attract, retain and motivate the very best talent available.
The European Court of Justice (ECJ) is expected to rule in favour of clamping down on e-cigarette advertising this week, despite a recent report by UK doctors that urged promoting the product for public health reasons.
The ECJ will rule on Wednesday on a final attempt by tobacco and e-cigarette manufacturers to ameliorate legislation that will come into force under the European Tobacco Products Directive later this month. [more…]
Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.
One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.