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WATCH – Sexism in the workplace : ‘In Her Shoes’ a film by Contented Brands

by Will Corry on February 26, 2015

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. This is according to a recent marketing study by Drum

Our first film 'In Her Shoes' by Contented Brands features Camilla Honey of @jfdiwinnewbiz JFDI - exclusive to theMarketingblog

Pic - Camilla Honey of JFDI (left) and Alex Gulland


James MacLeod’s UK startup Clippet targets millennials with audio news to go

by Will Corry on February 13, 2015

UK startup Clippet targets millennials with audio news to go | Marketing Engagement News from theMarketingblog |

From -Clippet, a U.K. startup co-founded by Rupert Murdoch's grandson, wants to become go-to mobile news app with its short, shareable audio segments.


Cosmos re-engages customers with handpicked holiday offers

Cosmos re-engages customers with handpicked holiday offers

by Loudmouth PR on February 11, 2015

This week, Cosmos Holidays launches a new direct campaign as part of its Really? Sale marketing activity. The campaign offers holiday deals to a number of destinations across Europe, the Caribbean and the Indian Ocean for Summer 2015.

The direct campaign, created by 2015 MAA and Travel Marketing Award nominee, WDMP, is targeted at customers who have previously booked their summer holiday with Cosmos. The personalised packs remind customers of the last time they ‘checked in’ with Cosmos, with images of their previous holiday destination and supported by personalised offers, showcasing the breadth of locations that the independent tour operator has to offer.


Events : How the most innovative industry players leverage data to fuel precision targeting, efficiency, product development and consumer engagement.

by Will Corry on January 29, 2015

iMedia Data-Fuelled Marketing Summit | Bringing together senior buyers and sellers of digital media ( 29 January, Skyloft @Millbank Tower, London

Realising data-driven precision marketing, product development and consumer experiences

Report back on the Summit to follow


“Independent research re-iterates how compelling a channel the ATM has become” / Gareth Evans, atmAd’s Head of Media Sales

by Will Corry on January 25, 2015

New Research: Over half of office workers swayed by lunch time ads

Survey of office workers show 64% don’t plan their lunch time purchases. *Almost half are more likely to visit an advertised store to purchase their lunch. * Recall on cash machine ads is 60%, rising to 80% when prompted. * Seven out of ten pay for their lunch in cash


Creative Business Leaders launches today to provide online business community for the creative industries

by Assistant Editor on January 21, 2015

Founders create online inspiration hub for leaders and aspiring leaders

Creative Business Leaders launches today, founded by Gordon Christiansen and Susanna Simpson, to provide an online community for leaders and aspiring leaders in the creative industries. Interviews with inspiring individuals who share their career stories, success and failures and plans for the future are hosted on

If you’re a creative business leader who is interested in joining this free community or sharing your wisdom on the site – head over to to find out more


CES 2015 – Top brands & Top 8 trends being mentioned and talked about / Hotwire Group

by Will Corry on January 9, 2015

Top brands being talked about : 

1) Samsung – 18,643 tweets

2) Panasonic – 8,312 tweets

3) Intel – 7,444 tweets


Be warned : Digital is doing to TV what television did to print and radio. Disrupt and disturb

by Will Corry on December 19, 2014

"Don't Ignore This Game Changing Trend in Content Marketing" by @jeffbullas on @LinkedIn …— Will Corry (@slievemore) December 19, 2014

Let’s rumble. Set to go head to head in a TV debate

by Will Corry on December 6, 2014


Two-thirds of corporates expect to increase use of digital by 2016 but admit to knowledge gap

by Assistant Editor on November 28, 2014

Research from Gather @gatherlondon, a strategic corporate communications consultancy, shows a clear disparity between organisations’ intention to ramp up digital and social media communications to their key audiences, and their understanding of how to use the channels strategically – raising concerns the message could get lost or distorted.

Two-thirds (65%) of business decision-makers said they expect to increase their use of digital media to employees, customers, investors and influencers in the next two years. The same percentage stated they expect to increase their use of social media to the same audiences, over the same period.