Media
Can new tech fix the Retail problem?
The ideas and the innovations of interactive digital signage, online shopping and mobile browsing are here to stay and are being used each and every day.
Social media isn’t just for consumer products any more
Establishing a B2B social media strategy for a field leader – large or small
This post was written by Judith Ingleton-Beer, CEO of IBA International, home to iBAengage,
What's your business's situation? Nearly 10 years old, working with established products and got about 150 clients in a number of markets? Perhaps you're a field leader in one, and got good vertical industry expertise in a couple of others.
You've got a sales force of 5 and a part-time marketing manager. The technology on which you originally launched the company is mature and so you've spent considerable time and effort producing a next generation solution – which needs to be sold to both existing clients and into new markets.
Sean McGrath writes about 'Social media and BIG data'
Social media is many things to many people. To the vast majority of society it is a means of communicating with friends and family, of rekindling old friendships and, on occasion, quasi-obsessively stalking former partners.
To the search engines, social media has become the cohesive glue that ties all of the algorithms together. Nothing can gauge the importance of web content quite as effectively as social media. [more…]
The UK’s favourite family dairy teams-up with mobile rewards firm Shopitize to offer consumers exclusive organic deals and gain deep insight into their shopping behaviour
Favourite family dairy Yeo Valley has today jumped onto the fast-developing Shopitize (www.shopitize.com) mobile rewards platform to offer Britain’s savvy smartphone shoppers exclusive deals on its in-store ranges of home-grown organic products.
By teaming with Shopitize to offer rewards on whole, semi-skimmed or skimmed milk, butter, sour cream, Creme Fraiche and Natural Probiotic Yogurt, Yeo Valley aims to build greater brand awareness with a new wave of shoppers and also gain fast and actionable insights into their buying behaviours at the checkout. The brand will then leverage that data as part of its forward multi-channel business strategy.
The British Paralympic Association (BPA) has appointed The Purple Agency, part of Adare, as its digital agency following a four way pitch.
The appointment, which runs for four years until Rio 2016, will see Purple lead the strategic planning and development of all of the BPA's online channels and key digital assets including the redesign of the Deloitte Parasport website, management and maintenance of the ParalympicGB website and the development of micro sites and social media channels.
Tesco has selected LivingSocial, the local online marketplace to discover and share great experiences in your local area, as their latest Clubcard partner.
Tesco Clubcard customers around the UK will now be able to earn one point for every pound they spend on local experiences, products and services on LivingSocial. Clubcard holders can start collecting points on LivingSocial experiences here. [more…]
The biggest event in the advertising and media industry calendar, the NABS Big Birthday Bash is set for lift off at 6.30pm on 9th May at Battersea Evolution, bringing together every sector of the industry from creative and media agencies to media owners. [more…]
Global social media agency We Are Social has been selected by THE OUTNET, to assist with the brand’s social media strategy and execution. The account will be based in the agency’s New York office, with support from London and a number of its six other offices around the world.
THE OUTNET, part of the award-winning designer fashion group NET-A-PORTER Group Ltd, stocks an unparalleled selection of previous season designer fashion from over 250 brands as well as exclusive collaborations with high profile designer labels. Offering express worldwide shipping to 170 countries (including same-day delivery to London and Manhattan), THE OUTNET is the definitive and exclusive designer outlet where everyone is invited. [more…]
43 Digital http://www.43digital.com/ provides a unique video lead generation solution combining Google and YouTube visibility with bespoke landing pages and incentivised calls to action. Watch one of 43 Digital's videos.
Tetley has announced today that its new premium black tea brand, Estate Selection is to sponsor ITV1’s new Saturday morning programme, Saturday Farm which makes its debut this weekend (20th April).
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