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Have loyalty marketers lost sight of what consumers really want? – new research

Have loyalty marketers lost sight of what consumers really want? – new research

by on May 1, 2019

Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from research group Rare: Consulting.

The result of a survey among 1,000 UK-based consumers, Rare:’s report Loyalty 2020 concludes brands need to consider customer behaviour and expectations to build loyalty as it’s no longer simply a transactional requirement. In fact, quality is identified as the most important factor in building trust and loyalty, ahead of price and customer service.

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Scotland must lead the data revolution through ethics and inclusivity .. DMA

Scotland must lead the data revolution through ethics and inclusivity .. DMA

by on April 30, 2019

The DMA recently hosted a reception in the Scottish Parliament as part of its Value of Data campaign.

The Value of Data project explores the ethical questions that arise from the use of data and the event brought together MSPs, business leaders and data experts to discuss revolutionising how the professional world views and values data.

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5 free ways to grow your website with no budget

5 free ways to grow your website with no budget

by on April 30, 2019

Strong online presence is essential for any kind of business these days. Companies create websites, build landing pages and stay active on social media to raise their brand.

All your marketing efforts should be aimed to make your site visible and easily found online.

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Why flexible office space in Gateshead is a great business solution

Why flexible office space in Gateshead is a great business solution

by on April 29, 2019

A flexible office space refers to a flexible alternative solution to traditional offices. It is also called as a flex space or shared office space, equipped with basic equipment, such as phone lines, chairs, and desks.

A flexible office is a great business solution for new and expanding businesses, and even if you have already an existing and long-term business.

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‘Potatoes: More than a bit on the side’ campaign a marketing success story

‘Potatoes: More than a bit on the side’ campaign a marketing success story

by on April 28, 2019

AHDB in the UK reports that the results are in on the last three years of the More than a bit on the side campaign – and it is great news.

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Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

by on April 27, 2019

TENA has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over London’s Oxford Street. 

This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos around incontinence.

The campaign re-imagines the Victoria’s Secret ‘Angels’ catwalk image, using the highly recognisable wings iconography on a 48-sheet billboard and digital 6-sheets in major London locations renowned for their fashion credentials, featuring age 40+ models wearing the Silhouette Noir all-black pant.

TENA Silhouette Noir is the UK’s first black incontinence product, offering incredible discretion and features a low waist, making it look, feel and fit far more like traditional underwear than standard incontinence pants, the company said.

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Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

by on April 26, 2019

Introducing a brand new feature in theMarketingblog - Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

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Scriba PR : This B2B communications agency lands a triple-continent comms retainer

Scriba PR : This B2B communications agency lands a triple-continent comms retainer

by on April 26, 2019

Yorkshire PR firm lands triple-continent comms retainer.
Latest Scriba PR is celebrating a solid start to 2019, having secured a hat-trick of international contract wins [more…]

Foodservice delivery growth to be facilitated by branded drones

Foodservice delivery growth to be facilitated by branded drones

by on April 25, 2019

Latest from  Hospitality & Catering News : Delivery of food orders is the industry’s fastest-growing channel and its extensive use of technology means it is also the most innovative reports NPD Group

There were 755 million delivery visits in the year ending December 2018, an increase of 210 million or 39% since YE December 2015.

Read MORE >>>>>>>

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57% of UK adults online who have been in an airport lounge find them boring

57% of UK adults online who have been in an airport lounge find them boring

by on April 25, 2019

An online YouGov poll commissioned by leading entertainment and passenger engagement company Spafax published today reveals that 57% of UK adults online who have been in an airport lounge find them boring, with 49% agreeing that lounges need to change to become more interesting.

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