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Dawn McGruer asks about social media marketing preparedness

by on February 13, 2012

Social computing is not a fad.

Nor is it something that will pass you or your company by.

http://goo.gl/HTZ61

[more…]

British weather : “Four seasons and a temperate climate is attractive”

by on February 13, 2012

British weather is often seen as a drawback but a marketing campaign is hoping to use the nation's favourite talking point to attract foreigners.

So can Britain's weather really boost tourism? http://goo.gl/qJK5Z

[more…]

Movers & Groovers : Mike Lester now FD at VoucherCodes

by on February 12, 2012

Leading shopping website VoucherCodes.co.uk today announces it has bolstered its senior management team with the appointment of Mike Lester as finance director.

Mike will be responsible for overseeing the strategic and operational running of the company’s finances, working closely with the company’s directors to maximise revenue performance across the whole business. [more…]

How would you sell Bristol to the world?

by on February 12, 2012

A bid to create a marketing scheme to sell Bristol to the world is moving ahead.

The task force charged with developing the marketing approach plans to start an online survey soon to find out what residents think about their hometown.

[more…]

How drink can speed up the ageing process – a new phone app / Nicola Sturgeon

by on February 12, 2012

A phone app which illustrates the effect of alcoholon personal appearance aims to "shock people into drinking just a little bit less", its creator has said.

 

 The Drinking Time Machine app, part of the Scottish Government's alcohol behaviour campaign, shows users how drink can speed up the ageing process. [more…]

“Firmly on the global tourism map” Susie McCullough, NI Tourist Board

by on February 12, 2012

2012 is Northern Ireland’s year "to shine and emerge as an international must-see tourism destination", according to Susie McCullough, Director of Marketing and Events of the Northern Ireland Tourist Board.

Speaking at a NITB briefing event to update on its ‘ni2012: Our Time Our Place’ campaign, Ms McCullough urged everyone to play their part in making this a year to remember for Northern Ireland.

[more…]

Facebook – a few questions you should ask before you begin a promotion or campaign

by on February 11, 2012

 Facebook and social media are key items in a marketer’s tool belt in this digital age. Brands and businesses are coming up with creative and [more…]

“London commuters took offence at its sexist slogans”

by on February 10, 2012

 

A tongue-in-cheek ad campaign for video conferencing firm Powwownow –  has been attacked with graffiti

[more…]

Bringing affordable mobile commerce to the masses / £475,000 investment

by on February 10, 2012

A digital company has been awarded a £475,000 investment of Finance from Business North East Technology Fund and a group of private angel investors.

MymCart [more…]

“A local currency increases the likelihood that money spent in Bristol stays in Bristol”

by on February 7, 2012

Here's a new idea...The Bristol Pound is a secure local currency designed to support Bristol’s independent businesses, strengthen the local economy, keep our high streets [more…]