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If you’re looking for pointless freebies, booth babes and the hard sell then steer well clear of Mailvivo at TFM&A

by on February 27, 2012

I am not sure what your plans are for the next couple of days -- 28th & 29th February -- but if you're looking for pointless freebies, booth babes and the hard sell then steer well clear of the Mailvivo stand at the Technology for Marketing show 2012 in London at Earls Court  Have a chat with us: 0845 644 3730.

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Wayne Townsend discusses – “The true distinctions between cross-channel and multi-channel marketing”

by on February 27, 2012

 Cross-Channel and Multi-Channel Marketing: One and the Same?  

CLICKSQUARED   TFM&A 2012

Though the terms ‘cross-channel’ and ‘multi-channel’ are often used synonymously, they are not the same thing, and savvy marketers understand the distinction.

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Who wants to win a day of Voxpops? / Sign up for the Vox Pops Conference

by on February 27, 2012

Maximise & Communicate Research Insights through Video
at the British Film Institute on Thursday 19th April 2012 1.30-4.30pm

Featuring guest speakers from Barclays and BskyB

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“Stop losing valuable consumers” / Hotcow article

by on February 26, 2012

 Advances in technology coupled with tough economic times have changed the way consumers shop, forcing brands to create innovative strategies in both online and retail environments to keep them trading.

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UKTV explores the logistics of moving an entire house

by on February 26, 2012

Britain’s leading home and gardens channel, Home, has pre-invested in a new series from Windfall Films, called Massive Moves, which documents the challenges of moving an entire house; fixtures, fittings, brick walls, chimney, and roof through a major city, over a mountain range or across a frozen lake.

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“Corporate entertainment should not be forgotten as part of the marketing mix”

by on February 26, 2012

“Corporate entertainment should not be forgotten as part of the marketing mix” published on www.themarketingblog.co.uk  
 
 Brand awareness has seen a decline in recent years as the recession causes many companies to tighten their marketing purse strings. However, in recent years there has been a change in marketing strategy for many brands.

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Intoxicology TV: Donna Air learns the art of cocktail making / Grand Marnier

by on February 25, 2012

Intoxicology TV, a six part digital mini series that features celebrities (including TV presenters Donna Air & Natalie Pinkham) being taught how to make cocktails [more…]

“In 2012 small businesses need to work harder than ever to win new business and stay alive. Make telemarketing the centre of attention!”

by on February 25, 2012

“In 2012 small businesses need to work harder than ever to win new business and stay alive. Make telemarketing the centre of attention!” published on www.themarketingblog.co.uk

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Books for Marketers : Must read for anyone in marketing, retail or service based

by on February 25, 2012

Michael Corry says ... This book blew open my mind.

The New Rules of Retail 

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Salma Hayek and milk (Video)

by on February 25, 2012

There's a joke to be made here about Salma Hayek and milk but we're not going to make it.

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