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“Firmly on the global tourism map” Susie McCullough, NI Tourist Board

by on February 12, 2012

2012 is Northern Ireland’s year "to shine and emerge as an international must-see tourism destination", according to Susie McCullough, Director of Marketing and Events of the Northern Ireland Tourist Board.

Speaking at a NITB briefing event to update on its ‘ni2012: Our Time Our Place’ campaign, Ms McCullough urged everyone to play their part in making this a year to remember for Northern Ireland.

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Facebook – a few questions you should ask before you begin a promotion or campaign

by on February 11, 2012

 Facebook and social media are key items in a marketer’s tool belt in this digital age. Brands and businesses are coming up with creative and [more…]

“London commuters took offence at its sexist slogans”

by on February 10, 2012

 

A tongue-in-cheek ad campaign for video conferencing firm Powwownow –  has been attacked with graffiti

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Bringing affordable mobile commerce to the masses / £475,000 investment

by on February 10, 2012

A digital company has been awarded a £475,000 investment of Finance from Business North East Technology Fund and a group of private angel investors.

MymCart [more…]

“A local currency increases the likelihood that money spent in Bristol stays in Bristol”

by on February 7, 2012

Here's a new idea...The Bristol Pound is a secure local currency designed to support Bristol’s independent businesses, strengthen the local economy, keep our high streets [more…]

Seven ways to get a ‘Cash Mob’ to shop at your small business

by on February 7, 2012

You've probably heard of flash mobs -- groups of people who use social media to plan to appear in person

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Reality Check / How are you drawing attention to your brand?

by on November 1, 2011

 

Where does your attention go when you're travelling from A-B? People rarely look up or down when they are on the move. So how is your message being seen? [more…]