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What Simon really gets up to in his bedroom with his virtual friends

by on February 25, 2012

 - join them on a tour of their new home and find out what Simon really gets up to in his bedroom with his virtual friends...

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MARS\Y&R / Cadbury Dairy Milk Fairtrade push

by on February 24, 2012

MARS\Y&R, the shopper marketing specialist, is to roll out a multi-channel campaign for Cadbury Dairy Milk in support of the chocolate brand’s Fairtrade certified products during Fairtrade Fortnight (27th February to 11th March).

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Everyone is talking about gamification / Endaf Kerfoot

by on February 24, 2012

 

 

Hi Will,

It seems everyone is talking about gamification now, and as such we have put together Games for Places - how brands can use gamification as part of their location-based marketing strategy- Endaf Kerfoot.

The event will be on March 1st:
http://gamesforbrands.com/games-for-places-2012/ [more…]

PC World, Thomson and BHS are among 20 top retailers with no tablet and smartphone apps or sites

by on February 24, 2012

Somo, (www.somoglobal.com) the largest independent global mobile marketing agency, has today released research into the mobile-readiness of the UK’s top 100 retail brands.

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Brilliant reworking of Queen’s Bohemian Rhapsody by Fallon

by on February 24, 2012

“Just the right amount of wrong.”

If only the Cosmopolitan's actual guests were as cosmopolitan as the guests in this new commercial for the Las [more…]

Nuggets .. All about Samsung / Red Bull TV / Adobe / mBlox / MARS\Y&R

by on February 23, 2012

Nuggets .. The best of the PR releases...

Samsung Electronics Co. UK Ltd, the UK’s number one TV brand with the most awarded TV range1, today announced the availability of Red Bull TV on its SMART TV platform.

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Insanity has been defined as “repeating the same behaviour and expecting different results”.

by on February 23, 2012

Behind on achieving your first quarter's results?

The 'View from the Top' plan from this blog gives you real results muscle when it comes to getting both quality and quantity for your 2012 marketing message.

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How music can improve any retail environment / Dr Vicky Williamson, Immedia’s music psychologist

by on February 23, 2012

Taking it too personally ...  Dr Vicky Williamson, Immedia' s music psychologist

 In my previous blog I discussed how music can improve any retail environment, as it demonstrates attention to care and quality and can create a more comfortable shopping experience for the consumer.

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New research : Fans are signing up to brand pages on Google+

by on February 23, 2012

Google+ brand pages are proving to be more popular than their Twitter equivalent. by Ashley Curtis

Via Red Rocket Media 

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