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Create a series of quality content ‘Lead Story’ articles with this new ‘View from the Top’ plan

by on March 7, 2012

“What kind of content can we create that people will want to collect and share with others?”

[more…]

“People no longer consume brands; they edit them and their communications, choosing a select number to interact with”

by on March 7, 2012

Research carried out by branding consultancy Creston Unlimited has identified that just 8 emotional dimensions drive 83% of all consumer brand purchasing decisions

[more…]

Screenmedia is changing the way people connect with brands : Screenmedia expo 2012

by on March 6, 2012

Screenmedia expo 2012: THE digital screenmedia, marketing and technology show

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“The acquisition of FRUKT further strengthens Octagon’s industry leadership”

by on March 6, 2012

Interpublic Group of Companies, Inc. has announced it has acquired London-based FRUKT Communications, one of the world’s leading strategic and creative music and entertainment agencies.  [more…]

The dips revolution has begun / G’NOSH

by on March 6, 2012

Mystery designs for G'Nosh dip range

[more…]

Shopitize Ltd has appointed Whoosh PR for its company launch

by on March 6, 2012

Shopitize is an innovative new start-up with a
vision to connect big-name brands and consumers via smartphones.

[more…]

Email2DB Version 3 – greater processing capabilities and scalability options / IRX 2012

by on March 6, 2012

Parker Software are getting set to the lift the lid on their latest edition of Email2DB

At Internet Retailing Expo 2012 [more…]

What will halt the continuing decline and closure of retail stores?

by on March 6, 2012

The great British high street is crying out for help.

The current trend of consumer spend away from “mid market brands” towards either premium/luxury or value, has exacerbated store decline.

[more…]

MEC gains 47 places

by on March 5, 2012

MEC gains 47 places in The Sunday Times Best Companies to Work For 2012

MEC is the only media agency to be awarded 3 stars in the prestigious Best Companies league tables

[more…]

The Zoo Project fromTradeDoubler

by on March 5, 2012

TradeDoubler's Digital Business
Incubation Scheme, The Zoo Project, announces its first winners

[more…]