— Will Corry (@slievemore) April 29, 2016
Clarkson, May and Hammond release new video showing they're still struggling to come up with a name for their new show (although it could be 'Acebiscuits') and Amazon boss Jeff Bezos isn't pleased
- Clarkson, May and Hammond shown in an office trying to think up a name
- But trio quickly gets distracted with talk of custard creams and Ray-Bans
- New show on Amazon Prime will be a direct rival to the BBC's Top Gear
- Among suggestions since dismissed were 'Skid Marks' and 'Autonation'
— Will Corry (@slievemore) April 12, 2016
— Will Corry (@slievemore) April 8, 2016
Reality PR, which works with companies in the digital marketing, ecommerce and technology sectors, will focus on raising brand awareness among trade and national publications. YOC and Reality PR will be working together on a programme of content marketing and news stories as YOC establishes its expertise and status in programmatic mobile advertising among advertisers and publishers in the UK.
— Will Corry (@slievemore) April 2, 2016
1st April represents a perennial opportunity, but also banana skin, for many enterprising businesses. While few firms want to give the impression of lacking a sense of humour that can arise from not getting involved at all, even fewer wish to risk their hard-won reputation on a gag that backfires.
But then again, a well-judged and genuinely amusing April's Fool Day prank can also bring great rewards in terms of heightened profile, image and sales, so it's unsurprising that this year's April 1st was another busy one for companies around the UK. Here were just five of the best.
— Will Corry (@slievemore) March 31, 2016
— Will Corry (@slievemore) March 30, 2016