Rich Leigh at PR Examples writes ... It’s the list you’ve all been waiting for – that’s right, it’s the aptly-yet-wordily-named: ‘Top 10 PR and marketing stunts and campaigns of February 2014 in reverse order and based on the most popular posts Throughout the Month’ list.
In seriousness, there have been some great campaigns – and a couple of very well-taken stunts – in the last month and our contributors have been busy posting about them for your marketing delectation.
— Will Corry (@slievemore) March 3, 2014
— Will Corry (@slievemore) February 25, 2014
Latest - DHL Disowns Viral Marketing Prank
This week delivery firm DHL dispatched parcels printed with temperature activated ink, tricking rival delivery firms into a stunt that highlighted DHL’s rival offering. DHL hired UPS and TNT to deliver large black boxes to addresses that were not that easy to find.
The boxes weren’t actually black. They were covered with a temperature-activated ink that appeared black when the boxes were chilled to sub-zero temperatures at the time of pickup. ‘But as they warmed up in the back of delivery trucks, the black ink faded revealing a large message on the side of the boxes boasting that “DHL is faster.’ reports Gizmodo.
‘As deliverymen from UPS, TNT and DPD searched for impossibly hidden or existent addresses, these trojan packages simultaneously broadcasted their inferior delivery services.’ [more…]
The consumerism surrounding Valentine's Day shows no sign of stopping. Couples are now expected to shower each other with gifts with the cult of ‘one-upmanship’ is growing ever stronger. The rise in 'puppy gifting' has concerned canine charity Dogs Trust so much that the team there have this week issued images aimed at dissuading would-be consumers from buying a dog for their partners on impulse.
London. News. 13th February 2014. Digital and direct marketing specialist, LIDA, and Virgin Holidays, will be ‘wooing’ their customers this Valentine’s Day with a new email campaign that wolf whistles when opened. The agency is the first to create a sensory email like this.
The email offers holidaymakers deals to the USA and the Caribbean for Valentine’s Day. So customers can surprise their partner (or themselves) with the ultimate Valentine’s gift – a Virgin Holiday. The creative proposition is in line with the brand’s award-winning ‘ Unleash your Mojo’ campaign, created by LIDA and M&C Saatchi and launched last year.
The image of R.S. Thomas, who died in 2000, appears on packets of sweet chilli and red pepper crisps next to the words ‘win a fleeting look of contempt or £25,000’. Read On