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The World Media Awards – for international content driven advertising – are now open for entry

The World Media Awards – for international content driven advertising – are now open for entry

by on November 8, 2017

The World Media Awards 2018 (WMAs) have now opened for entry, offering eight categories that will celebrate the best in cross platform, cross border, content-driven advertising.

The free-to-enter awards are now in their third year and offer the winners the opportunity to be acknowledged as global leaders in international content-led advertising.  The WMAs are unique in not only giving recognition of the category winners’ work through the trophy on the night, but by also celebrating all winning campaigns in a world-wide advertising campaign valued at €500k.

The winners’ ad campaign runs across leading international media brands The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Fortune, The Economist and Bloomberg - all members of the World Media Group which runs the WMAs. [more…]

One of the biggest Facebook Live giveaways ever for Sky Vegas – bigdog

One of the biggest Facebook Live giveaways ever for Sky Vegas – bigdog

by on October 5, 2017

bigdog announces results for Sky Vegas’ Facebook Live giveaways

Full-service, integrated advertising and marketing agency, bigdog, today announces the results of Sky Vegas’ biggest ever Facebook Live which saw over £10,000 worth of prizes given away in two 20-minute Facebook Live broadcasts.

The events reached half a million newsfeeds by harnessing the power of Facebook Live to convey #ThatWinningFeeling by giving away prizes on a massive scale - all live! [more…]

Scary : Undead actors spring from the ad

by on September 18, 2017

New: Watch our summary video .. a great taster

To promote its two new Walking Dead mazes, Thorpe Park unveiled a billboard in East London, where undead actors spring from the ad, scaring members of the public.

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Are McDonald’s employees taught to under-fill your chips?

by on September 13, 2017

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Clareville PR’s bespoke newsletter : How a crisis and PR put Guam on the world map – plus other articles

by on September 8, 2017

How a crisis and PR put Guam on the world map

http://www.bespokenewsletter.com/

New for B2B Marketers. How to get 'fresh' clients using a bespoke monthly newsletter. Get your own bespoke newsletter - call me Will Corry 01784 434 412 UK for a special rate package

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Sleaze blunder : Bell Pottinger expelled from trade body for South African campaign

by on September 4, 2017

The penalty follows a controversial media campaign in South Africa that "incited racial hatred".

Embattled public relations firm Bell Pottinger has had its membership of the Public Relations and Communications Association (PRCA) terminated.

In a press statement embargoed for 01:00 on Tuesday, September 5, the UK-based PRCA announced that Bell Pottinger would not be eligible to reapply for corporate membership of the PRCA for a minimum period of five years.

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Biggest PR disasters and how they could have been handled better

by on August 24, 2017

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This image is generating its fair share of backlash on Twitter – Oldie but Goldie

by on August 6, 2017

Sports Illustrated is certainly getting the publicity it wanted from this year’s [2015] Swimsuit Edition cover. This 'Oldie but Goldie' - is it good PR or does it cause more trouble than it is worth

But some of the chatter has been going negative over just how low cover model Hannah Davis’ bikini bottom goes.

The image is generating a fair share of backlash on Twitter (Business Insider has a few examples). Yahoo’s Parenting page has called it “a bit of a nightmare.” An UsWeekly poll found that more than two-thirds of respondents (68 percent) think it resembles porn. Yikes

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Worst in the World! : If you are a PR at Sky how do you handle this headache?

by on July 14, 2017

If you are a PR at Sky how do you handle this headache? Your answer would be appreciated. Send it to the Editor  01784 434 412  will@themarketingblog.co.uk .. Thanks

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The Chemistry Works delivers a creative collective as unique as your brief

The Chemistry Works delivers a creative collective as unique as your brief

by on June 27, 2017

Introducing The Chemistry Works (TCWX), a collaborative agency hub comprising experienced talent from across the marketing and creative industries. The brainchild of a number of industry experts, TCWX stemmed from a desire to offer clients a completely bespoke team as unique as their every brief without having to pass on the overhead costs that come with large, multidisciplinary agencies.

TCWX’s network of skills includes Marketing and Brand Strategy; Creative Direction; Graphic Design; Digital Design; Photography; Video Production; Copywriting; Social Media; PR; Events; Product Design; 3D Environment Design and Retail Design. [more…]