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It takes two: how to make the most of media partnerships …Clareville Communications

It takes two: how to make the most of media partnerships …Clareville Communications

by Will Corry on February 20, 2017

As a route to delivering your message, be it news about a product launch, an event/exhibition or a new campaign, there are multiple benefits to undertaking media partnerships.

The main benefit of partnership working is often guaranteed media coverage. Coverage which is largely editorial in appearance but allows you more control over content.

Setting up a media partnership can add credibility to both you and your media partner’s efforts, by way of third party endorsement.

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Women for Women : Emma Winchurch-Beale named as new World Media Group President and announces deadline extension for World Media Awards

Women for Women : Emma Winchurch-Beale named as new World Media Group President and announces deadline extension for World Media Awards

by Loudmouth PR on February 16, 2017

Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position from Rupert Turnbull, Vice President EMEA, Time Inc.

One of her first moves in this role is to announce a deadline extension for the World Media Awards (hosted by the World Media Group) from today to next Thursday 23rd February. The World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising. [more…]

PR : The very best articles from the Clareville Newsletter

by Will Corry on February 16, 2017

 

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The Clareville Newsletter January 2017 … Company clangers – Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

The Clareville Newsletter January 2017 … Company clangers – Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

by Will Corry on January 17, 2017

John Starr, managing director of Clareville PR consultants comments:

“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.

“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment. [more…]

PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

by Will Corry on January 1, 2017

John Starr, managing director of Clareville PR consultants comments:

“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.

“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment.

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Top 10 PR and marketing stunts and campaigns of November 2016 | PR Examples

by Will Corry on December 11, 2016

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Exclusive : “Why political polling is now so wide of the mark” – John Starr, MD of Clareville comments

by Will Corry on December 8, 2016

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Are you making the most of PR opportunities at conferences and exhibitions? … Clareville

Are you making the most of PR opportunities at conferences and exhibitions? … Clareville

by Will Corry on December 7, 2016

How can an exhibitor make the most of the PR opportunities created by conferences and exhibitions in which they are taking part?

The Clareville team with 30 years of experience working with exhibition organisers and exhibitors have been reflecting on the lessons we have learned and why some companies do not achieve the maximum results they could.

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Picking up the phone to achieve results in PR – Clareville

by Will Corry on December 7, 2016

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The importance of combining global and local representation in international PR campaigns … Clareville

The importance of combining global and local representation in international PR campaigns … Clareville

by Will Corry on December 7, 2016

What do international PR, diplomatic representation and military campaigns have in common?

To be successful, experts in all these fields have learnt that a combination of good international resources operating globally with strong experienced, integrated representation ‘on the ground’ locally is essential, particularly where certain local markets are vitally important.

We at Clareville know how important and effective this is from own experience over many years in  B2B PR and Consumer PR.

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