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Worst in the World! : If you are a PR at Sky how do you handle this headache?

by Will Corry on July 14, 2017

If you are a PR at Sky how do you handle this headache? Your answer would be appreciated. Send it to the Editor  01784 434 412  will@themarketingblog.co.uk .. Thanks

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The Chemistry Works delivers a creative collective as unique as your brief

The Chemistry Works delivers a creative collective as unique as your brief

by Loudmouth PR on June 27, 2017

Introducing The Chemistry Works (TCWX), a collaborative agency hub comprising experienced talent from across the marketing and creative industries. The brainchild of a number of industry experts, TCWX stemmed from a desire to offer clients a completely bespoke team as unique as their every brief without having to pass on the overhead costs that come with large, multidisciplinary agencies.

TCWX’s network of skills includes Marketing and Brand Strategy; Creative Direction; Graphic Design; Digital Design; Photography; Video Production; Copywriting; Social Media; PR; Events; Product Design; 3D Environment Design and Retail Design. [more…]

PR : Have you been guilty of the odd social faux pas? – Hotcow

by Will Corry on June 18, 2017

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Top 10 PR and marketing stunts and campaigns of May 2017 | PR Examples

by Will Corry on June 7, 2017

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[Watch] ‘Hello Bench’ literally brings strangers together

by Will Corry on May 23, 2017

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PR : An African Grey parrot became an insurance salesman in this Czech stunt | PR Examples

by Will Corry on May 9, 2017

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Bad press doesn’t have to be a marketing nightmare – Reimaging made easy

Bad press doesn’t have to be a marketing nightmare – Reimaging made easy

by Will Corry on May 4, 2017

Have you ever wondered why few people remember mum’s timeless advice, “If you can’t say something nice, don’t say anything at all?”

Unfortunately, not only do they not remember this amongst friends and family but they surely don’t keep it in mind when it comes to business affairs. Some people make it a habit of spreading malicious rumours online while others may really have had a bad experience with a business.

However, for every one dissatisfied customer there is bound to be dozens if not hundreds of well satisfied customers but you never hear from them. For this very reason, many companies in the UK as well as around the world are continually battling bad press. The good news is, it doesn’t need to be a marketing nightmare. There are a few easy fixes you can employ.

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“Six of the most memorable airline PR blunders”

by Will Corry on April 28, 2017

Latest United Airlines has racked up headlines after videos emerged recently of a passenger being dragged off an overbooked flight.

The company’s response – including the chief executive saying the airline had to “re-accommodate” passengers hasn’t gone down well. United Airlines boss pledges support for staff over flight 3411 incident

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How to write an award-winning entry

How to write an award-winning entry

by Loudmouth PR on April 27, 2017

By Belinda Barker, Director, World Media Group

I should first come clean – I have never actually been an awards judge; however, I have been lucky enough to help organise the judging process for the 2016 and 2017 World Media Awards.

It is rather a privileged position to be in – you are exposed to loads of brilliant work, you get to meet amazing judges and listen to them deliberate, but without any of the responsibility!

And it is a responsibility, as anyone who has entered an award will have put time, effort and love into their campaign, and that should be respected. [more…]

Blunders : How to go from one PR nightmare to another – United Airlines

by Will Corry on April 26, 2017

United Airlines has launched an investigation after reports a giant rabbit died on one of its transatlantic flights - the latest PR scandal to hit the embattled carrier.

Three-foot Simon, a 10-month-old Continental giant, was said to have been travelling from Heathrow to O’Hare in Chicago after being bought by a celebrity owner in the United States.

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