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“Controlled acceleration” – “Video is central to our strategy” – “Shopper-specific, data-driven product recommendations”

by Will Corry on April 16, 2015

The best of the PR releases

RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon

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5 of the wildest car PR stunts that got the world talking – Sally Durcan, Hotcow

by Will Corry on April 16, 2015

Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab headlines today.

Here are five of the wildest car PR stunts that got the world talking:

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Dreaming of either opening a beach bar, sailing around the world or becoming a rockstar?

by Will Corry on April 15, 2015

Dreams are not meant to remain dreams.

Having discovered that people like to discuss their dreams when they have a beer in their hands, Heineken helped to bring 6 winners dreams come to life.

Heineken asked consumers to share their dreams through Skype submissions, Instagram posts or interviews at various bars across the world. The Heineken team spoke to thousands of consumers about their personal dreams, leading to 6 individuals chosen who had dreams of either opening a beach bar, sailing around the world or becoming a rockstar.

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Two of the best travel PR stunts of the year – Sally Durcan, Hotcow

by Will Corry on April 13, 2015

How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays!As travel companies gear up for the holiday season, there is a lot of competition to grab consumer’s attention – and many brands have turned to wacky PR stunts to promote their deals. 

With this in mind, let’s look at two of the best travel PR stunts of the year so far:

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PR : Is it a bird? Is it a plane? No it’s a replica Thunderbird Four going down the Thames

by Will Corry on April 11, 2015

A 15 ft replica of underwater rescue vehicle Thunderbird 4 whizzed passed many landmarks of the capital including the Houses of Parliament and Tower Bridge last week to celebrate the return of the the classic children’s show on ITV.

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Case Study : Malibu drives consumer engagement with brand focused-mobile video experience

by Will Corry on April 11, 2015


Goal .. With a campaign to ensure its rum was synonymous with summer for its 18-24 year old target audience, Malibu knew its ‘Best Summer Ever Project’ had to engage consumers where they spent the most time – on mobile.

Working with its agency, Havas Media, Pernod Ricard-owned Malibu delivered a brand-focused mobile video experience using Millennial Media’s Video Advertising Suite.

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Want to prove your capabilities as a business or strategy leader? To achieve this, making metrics meaningful is crucial

by Will Corry on April 11, 2015

Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial.

This requires good and thorough planning. Here are the decisions you’ll need to make and what to consider:

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The Work Perk rounds off Q1 2015 with raft of new sampling campaigns and client wins

by KSimpson on April 10, 2015

London, 10th April 2015: The Work Perk, @TheWorkPerk has made a strong start to 2015 by kicking off a raft of new sampling campaigns including one for Unilever. The campaign will involve the distribution of Unilever’s new blended butter, Gold from Flora, along with Hovis bread, to a giant one million females working at British companies with the highest prevalence of Mums.

The Work Perk has also been appointed by Maverick Brands, to issue samples of its Coco Libre coconut water @CocoLibre to an office-based consumer group consisting of a very specific age bracket, with an active lifestyle, mostly female and based within a four block radius of a specific location in New York City.

Additionally, The Work Perk has secured a number of new sampling campaigns with existing clients including Pukka Herbs, creator of the delicious and popular Pukka teas.  For further details on The Work Perk and the brands it works with, please visit: http://www.theworkperk.com/

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What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? / Sally Durcan, Hotcow

by Will Corry on April 9, 2015

Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling.

And many other brands are following suit.

Despite the prevalence of low cost online advertising and e-commerce, product sampling on the high street is still a common sight. In fact it’s almost impossible to pop to the local shopping centre without being offered a free doughnut, anti-wrinkle cream or toothpaste sample. [more…]

The Loyalty Awards 2015 – Is your company one of the finalists listed here?

by Will Corry on April 7, 2015

Finalists 2015 announced! Massive increase in entries reflects vibrant loyalty business

A fantastic 30% increase in entries for The Loyalty Awards 2015 @loyaltyawards for the EMEA region has resulted in some tough decisions for the shortlisting judges who had to prune the numbers down for the final day of judgement.

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