— Wildfire (@WildfirePR) September 27, 2016
Is PR an art or a science? Wildfire has launched its own lab — a new initiative to focus on providing some answers to this enduring conundrum. A crack team of Wildfire’s scientific “experts” will take a closer look at PR effectiveness through a series of novel experiments, all conducted under strict lab conditions of course!
Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.
Hobbs, LK Bennett and Whistles could be feeling nervous this weekend - as Sainsbury's prepares to launch its new range of women's clothing early next week.
The supermarket group named those three high-end brands in particular as it threw down the gauntlet in the battle to win more customers with its new collection.
"The quality and styling of the collection will rival Hobbs, L.K. Bennett and Whistles but with a key difference – significantly lower prices that start at £12 rising to £50 for a wool blend wrap coat," the retailer said.The new range will include a wool wrap coat, priced at £50
— Will Corry (@slievemore) September 1, 2016
Loudmouth PR, PR specialists for the marketing services sector have won a Bronze Stevie® Award in the 13th Annual International Business Awards in the ‘PR Campaign of the Year - Events & Observances’ category.
|Clementine Communications has been chosen to manage the PR and communications strategy for Edgerton Original Pink Gin. Clementine will handle the trade and consumer media for Edgerton, including interviews for the brand’s senior spokespeople, as it looks to grow Edgerton’s reputation and increase co|
No one ever remembers who comes in fifth place. Unless that person fabricates parts of a story about being robbed at gunpoint. The more we learn about the night Ryan Lochte and his fellow swimmers were supposedly held up in Rio, the more it looks like their version of events doesn't hold water. As you'd imagine, the Internet is going Brazil nuts.
Bottom line: When you spend your life wearing a Speedo, you can't hide much.
— Oasis Drinks (@Oasis_Drinks) August 4, 2016