— Will Corry (@slievemore) September 30, 2014
As regular readers of theMarketingblog will know we often find and report on articles at H&C News
What is a “brand promise”?
It’s simply what it says it is, a promise from the brand to its customer. They are shaped by many factors. The brand offer, the marketplace it operates in, the capability of the brand and in some cases the promises of competing brands.
GoFest 2015 Appoints Promote PR
Sport and fitness specialist agency, Promote PR, has been appointed by Juice Festivals, sister company of Live Communications, as the agency to launch GoFest 2015 – the UK’s first family festival of sport, fitness, dance and health.
Taking place at Surrey Sports Park, 3-5 July 2015, the festival is set to attract 18,000 people over the weekend. Promote PR’s core activity will be raising awareness of the event through media relations, campaign led activity and stakeholder engagement.