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How to use product sampling to get people talking : Sally Durcan, Hotcow

by Will Corry on March 30, 2015

The great British high street has long been a staple arena for experiential marketing. From gluten free muffins, to the latest anti-ageing cream, brands fight fiercely to grab our attention with eye-catching product demos and product sampling campaigns.

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PR : 14 ways to gain free publicity

by Will Corry on March 29, 2015

Some ideas are so powerful they generate publicity year after year after year. In my 15-year career in the media, I’ve seen variations of these come up time and time again, resulting in free publicity for the businesses behind the story. The following might encourage journalists to cover your business.

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Hotcow : “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination”

by Will Corry on March 29, 2015

Sally Durcan of Hotcow writes ... The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.” And  this is as true today as it’s ever been.

Guerrilla marketing thrives on original thinking and creativity, where imagination and ingenuity win over big budgets. Think the Ice Bucket Challenge – the most successful viral charity campaign ever, or Felix Baumgartner’s epic journey to the edge of space with Red Bull.

Here are ten more great examples of guerrilla marketing to get your creative juices flowing: [more…]

#ReleaseThePounds PR : 500 Beagle dogs were folded out of £10 notes with tiny ads inside

by Will Corry on March 28, 2015

PR News ... Beagle Street online life insurance is 30% cheaper than its traditional (bricks and mortar) rivals.

But anyone who works in PR knows that a ‘value’ message is difficult to land.   So the money was made the media and 500 Beagle dogs were folded out of £10 notes with tiny ads inside…and then let loose in London.

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Comotomo, the leading silicon baby bottle in the US, has chosen Babyville at Clareville to handle its UK launch

by Will Corry on March 25, 2015

Comotomo, the leading silicon baby bottle in the US, has chosen Babyville at Clareville to handle its UK launch following a competitive pitch.

The PR brief includes securing key influencer endorsements, traditional on and off line proactive press office activity and campaigns strategically designed to reassure first time parents of the quality of the brand’s medical grade silicon bottles and teethers.

Babyville at Clareville will communicate these messages via multi channel media relations activity.

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Watch : What will be the name of the Duchess of Cambridge’s new baby?

by Will Corry on March 24, 2015

‘The Barkingham Palace Gold Cup’

Brits love a good bet, never more so when it comes from animals helping us to predict the future.

Ladbrokes have launched their own animal oracle predictions for the naming of the royal baby, with expectations of record breaking bets on the name and the sex of the royal baby, which is due to arrive in April.

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Guerrilla marketing can really get you noticed at trade shows / Hotcow

by Will Corry on March 24, 2015

Hotcow @Hotcow write ...When done right, guerrilla marketing can really get you noticed at trade shows.

Picture the scene: A scruffy, middle-aged man is dressed as a baby angel, with a lyre in one hand and a cigar in the other. As you pass by him, he yells, waves and invites you to join him on his bed of clouds…

As surreal and wacky as it sounds, this was the concept behind one of the most memorable guerrilla marketing trade show campaigns to date.

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50% Discount Event : Are you a non-linguist managing projects involving translation, localisation and transcreation?

by Will Corry on March 22, 2015

Understand the processes and procedures involved in translation, localisation and transcreation.

More information about this Conversis event can be found on the Conversis website and on the Eventbrite page. There is also a special 50% discount offer for theMarketingblog readers. Grab it!

Conversis is holding a Translation and Transcreation Workshop on the 21st of April at the Sofitel London Heathrow, T5. The event will start with a networking breakfast at 8am and will run through until 12pm.

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St Patrick’s Day : 6 Irish Influencers to follow in Marketing, PR and Tech News

by Will Corry on March 17, 2015

With 1.73 billion users on social media, finding influencers to follow that provide real value to our feed can be an overwhelming process. But fear not, Meltwater is here to save us from the search!

Since we regularly blog around topical themes in the US and UK, we thought we @Meltwater would shift our attention to our fun loving Irish neighbours! So, here’s our list of top Irish influencers to follow.

 

Meltwater relaunches its PR-watching system for the age of tweets

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A colourless future?

by Will Corry on March 12, 2015

What colour are you wearing today?

Is it black, grey, beige – sorry, ‘camel’ – or white?

http://snip.ly/IaqG

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