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PR : World’s first driveable deckchair – perfect timing for this heatwave

by Will Corry on July 27, 2014

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PR pointers : 12 great tips from an expert on creating catchy content and products

by Will Corry on July 25, 2014

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Fifty Shades of Grey, Netbiscuits, PR Pointers, Mobile Ready, ad:tech London, LinkedIn’s new app, Tesco’s new boss

by Will Corry on July 25, 2014

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PR Blunder / The one about fourteen Tory MEPs who took the gravy train to Croatia

by Will Corry on June 23, 2014

Tory MEP Troughers Try to Shut Down Dubrovnik Junket Story  Fresh Marketing News  Scoopit

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PR Blunders : Hackney bar apologises ‘profusely’

by Will Corry on June 20, 2014

The Bonneville is a new pub that’s opened in Hackney, London just this week. Last weekend (14 June) a young man entered the pub during its launch party, asking for help after apparently being stabbed across the road.

This led to some incredibly uncaring and inconsiderate tweets over the course of the night.

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Real-time advertising, Directing online traffic from print, Native Ads, SkyParlour, ISBA survey

by Will Corry on June 20, 2014

SkyParlour has picked up the Outstanding Small Consultancy Award at the CIPR Excellence Awards

From www.themarketingblog.co.uk -

@SkyParlour! lands small consultancy gong at CIPR awards SkyParlour has picked up the Outstanding Small Consultancy Award at the CIPR Excellence Awards

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Awards : SkyParlour PR – “more focused than a heat-seeking missile”

by Will Corry on June 20, 2014

@SkyParlour!  lands small consultancy gong at CIPR awards

SkyParlour has picked up the Outstanding Small Consultancy Award at the CIPR Excellence Awards in London.

The Manchester-based PR firm was described by the judges as being "more focused than a heat-seeking missile" and was praised for its strong brand and culture, as well as its deep knowledge of the sector, which makes it ideally placed to take advantage of the growing mobile payments and m-commerce market.

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Marketing Team Direct appoints Limelight to build B2B profile and drive growth

by Assistant Editor on June 18, 2014

Marketing Team Direct (MTD), the Buyer to Brand agency, has today announced the appointment of Limelight, the B2B PR and communications specialist. Limelight will establish MTD’s profile across marketing, vertical and business media, whilst supporting revenue growth and lead generation through a dedicated thought leadership and events programme.

MTD specialises in bringing higher-quality buyers to its clients by differentiating them through strategic consultancy and competitive positioning. Current MTD clients are gaining significant competitive advantage from the strategic and go-to-market differentiation created by MTD and Limelight will be focused on highlighting this successful approach in front of the right audiences. [more…]

Casio Sheen signs The Saturdays as brand ambassadors

by Will Corry on June 7, 2014

Casio Sheen has agreed a deal with The Saturdays that will see the UK’s leading girl band act as brand ambassadors for 2014 in a partnership that incorporates broadcast, print and online.

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PR : ‘Masters of Hair’ campaign is launched in N. Ireland for Peter Mark

by Will Corry on June 7, 2014

Peter Mark embraces a new style of Public Relations with Smarts Communicate

Peter Mark has announced the appointment of Smarts Communicate to oversee the brand’s communications strategy in Northern Ireland.

The partnership will see @smartscomm work closely with Peter Mark, Ireland’s most iconic hairdressing brand, to launch its ‘Masters of Hair’ campaign and the delivery of an extended communications programme that straddles PR, marketing and events.

Smarts Communicate is a specialist PR and marketing agency that operates internationally for a range of global brands from its base in Northern Ireland.

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