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PR Blunder : Think of Maria Miller as Ukip’s mascot for the European elections

by Will Corry on April 8, 2014

Grassroots politics.

I came across a very interesting article by Iain Martin in The Telegraph which delves much deeper than usual into the Maria Miller affair. He says ... Tory MPs now argue that the Miller farce is a huge gift to Ukip. Nigel Farage is the biggest beneficiary, they claim. Politicians getting ready to fight elections (the general election is only a year away) usually have a much better sense of such matters than journalists do.

It comes from MPs being in the retail business, which involves working out what will play and how with their voters. The senses of smarter MPs are heightened as an election gets closer [more…]

Nuggets : Free range shoppers, Pirates strung up, More strife at Tesco, Just Eat, UK car registrations

by Will Corry on April 6, 2014

Here are this weeks marketing nuggets which I feel you will find interesting. Enjoy.

Nuggets : Free range shoppers, Pirates strung up, More strife at Tesco, Just Eat, UK car registrations

Get your success story loaded. Call us. Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism.

Will Corry 01784 434 412    will@themarketingblog.co.uk

[more…]

Waitrose PR problems : Nothing says ‘welcome’ more than a lovely hot cup of coffee – but not when it contains cleaning fluid

by Will Corry on April 6, 2014

Second Waitrose customer falls ill after drinking free coffee which contained cleaning fluid... and returned £25 compensation because it was an 'insult'

  • David Sack, 49, grabbed the cappuccino from store in West Byfleet, Surrey
  • Father-of-two began feeling sick after drinking it and went to his GP
  • Waitrose apologised and offered him £25 compensation which he returned
  • Comes just a week after a woman was hospitalised after drinking a coffee from the store in Lewes, East Sussex

[more…]

PR : BBC Panorama documentary on Lutfur Rahman creates a PR challenge

by Will Corry on April 5, 2014

Government orders investigation into Tower Hamlets mayor Lutfur Rahman

Auditors sent to council and file passed to police after Panorama alleged mayor sought to shore up vote by diverting grants

[more…]

News Nuggets : Huge fashion blunders, Making content sell, WordPress.com VIP, “Content Marketing Score”, Scotland’s Referendum

by Will Corry on March 28, 2014

Some great articles in this week's News Nuggets from theMarketingblog. Watch out for the Scottish Independence video and 'how retailers make content sell'.  If you want your success story featured in our new section  get in touch with

Will Corry 01784 434 412       will@themarketingblog.co.uk

[more…]

The ad Strathclyde Partnership for Transport (STP) did not want you to see

by Will Corry on March 28, 2014

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Giant iTab : Eye-catching public signage for Retail Outlets, Shopping Malls, Schools, Academies, Cinemas, Museums, Transport Hubs

by Will Corry on March 23, 2014

Giant iTab will be at IRX 2014 this week on Stand# C12.

With specialist designer solution partners, Touch2view have created a Giant Tablet Styled Kiosk designed to be robust enough for the rigours of Public, Retail and Commercial environments. Perfect for ... Retail Outlets, Shopping Malls, Schools, Academies, Cinemas, Museums, Transport Hubs.  @TheGiantiTab

Contact Mark Jones, Managing Director, Touch2view on 00 44 7810 893911 and/ or book a meeting with him at IRX 2014. Your time will be well spent - that's a promise.@etailexpo

[more…]

PRexamples / All about #nomakeupselfie, Pepsi MAX bus shelter stunt and Tory PR fail

by Will Corry on March 23, 2014

All about #nomakeupselfie, Pepsi MAX bus shelter stunt and Tory PR fail

 

[more…]

26 nations now involved in search for Grant Shapps intelligence / Denis Skinner

by Will Corry on March 20, 2014

PR / Which post was immediately slammed as a 'PR disaster' and 'ill-conceived'?

The Conservatives were under fire last night over a ‘condescending’ pitch for the working class vote - after launching an Internet advert which highlighted Budget cuts to beer and bingo duty.Conservative Party chairman Grant Shapps took to Twitter last night to launch an advert devised by Tory HQ to highlight Budget measures supposedly aimed at ‘hardworking people’.

The advert - which was immediately dubbed a ‘PR disaster’ [more…]

Christmas 2014: How can brands ensure they place the right bets with consumers and their mix of on- and offline channels?

by Assistant Editor on March 18, 2014

The dust has settled on Christmas 2013, says Paul Hatley, data marketing specialist at Acxiom, but that doesn't mean retailers and brands should forget some of the key learnings it brought

Christmas 2013 was a period of large successes and embarrassing failures, especially on the high street. In a season full of lavish TV adverts, huge discounts and long delays - before the volume of shopping intensified - it was certainly a difficult time for both retailers and brands. Whereas John Lewis, House of Fraser and Next all saw uplifts in sales, Debenhams, M&S and Morrisons all saw their sales fall rather significantly. But what caused such a divide? [more…]