It may be a cliché, but yes, sex (or in this case, adult-orientated content) does have the potential to sell -- but in my opinion, it's all down to luck. Let's look at a few examples including Wonderbra's "Hello Boys"
Although it was almost 20 years ago when Eva Herzigova appeared on billboards around the U.K. in nothing but her underwear, the impact of this now iconic piece of visual content remains fierce. Labeled "the poster image of the 90s" by the campaign's editor, Stefano Hatfield, the photograph's eye-catching nature allegedly caused car accidents throughout the U.K. [more…]
A Yorkshire MP has challenged the BBC to be transparent and publicly explain the costly and lengthy absence of star regional presenter Christa Ackroyd.
The newly-crowned Centurions were feted by a 1,000-strong gathering at Battersea Evolution in what has become the biggest event in the ad and media industry calendar.
— Tim Lovell (@Tim_Lovell) May 8, 2013
Hotcow http://www.hotcow.co.uk/was appointed to create the first ever Red Cross pop up shop, to drive consumer awareness of the Red Cross and their retail shops. From their blog we focus on this interesting Red Cross case study. Worth checking!
Hotcow say .. Make our phone moo: +44 (0)20 7503 0442 [more…]
- Talismanic fly-half Jonny Wilkinson, who kicked all the points in Toulon's recent Heineken Cup semi-final win over Saracens, was also a good outside bet to make the squad.
- Given the Lions is just once every four years, it could be argued that, with nothing to build for, it makes sense to take somebody with his experience and proven ability.
- Head coach Warren Gatland told TalkSport that Wilkinson said he was unable to commit due to Toulon's remaining games.