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Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab headlines today.
Here are five of the wildest car PR stunts that got the world talking:
With this in mind, let’s look at two of the best travel PR stunts of the year so far:
A 15 ft replica of underwater rescue vehicle Thunderbird 4 whizzed passed many landmarks of the capital including the Houses of Parliament and Tower Bridge last week to celebrate the return of the the classic children’s show on ITV.
London, 10th April 2015: The Work Perk, @TheWorkPerk has made a strong start to 2015 by kicking off a raft of new sampling campaigns including one for Unilever. The campaign will involve the distribution of Unilever’s new blended butter, Gold from Flora, along with Hovis bread, to a giant one million females working at British companies with the highest prevalence of Mums.
The Work Perk has also been appointed by Maverick Brands, to issue samples of its Coco Libre coconut water @CocoLibre to an office-based consumer group consisting of a very specific age bracket, with an active lifestyle, mostly female and based within a four block radius of a specific location in New York City.
Additionally, The Work Perk has secured a number of new sampling campaigns with existing clients including Pukka Herbs, creator of the delicious and popular Pukka teas. For further details on The Work Perk and the brands it works with, please visit: http://www.theworkperk.com/
Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling.
And many other brands are following suit.
Despite the prevalence of low cost online advertising and e-commerce, product sampling on the high street is still a common sight. In fact it’s almost impossible to pop to the local shopping centre without being offered a free doughnut, anti-wrinkle cream or toothpaste sample. [more…]