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Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

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ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

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The latest news about ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

More information about ad:tech London

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New : A champagne glass modelled after Kate Moss’ left breast at London’s 34 restaurant

by Will Corry on August 28, 2014

If you've ever harbored creepy fantasies of drinking champagne from a glass shaped exactly like Kate Moss's breast, now's your time.

It's decorated with Art Deco-influenced engravings and Moss's signature, accented with a little heart, graces its base.  In celebration of the British supermodel's 40th birthday, London's Mayfair 34 restaurant worked with British artist Jane McFadden Freud to create a mold of Moss's left breast, which was used to create the bowl of a champagne coupe.

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“A promotional gift will last much longer than a tweet or status update, and can’t be closed with a click of a mouse or simply ignored”

by Will Corry on August 27, 2014

By Gordon Glenister, Organiser of Promotional Products Week 2014 and Director-General of the British Promotional Merchandise Association

The digital age has changed the way consumers work, shop and play and as a result marketing budgets are increasingly focused on internet and mobile marketing, SEO and social media.

But, as recent World Cup fever has shown, consumers still love a freebie and the UK, and indeed the world has been awash with face paint, hand clappers, horns, squeezy footballs and the like. After all, who didn’t see England flags attached to car windows and bunting hanging from trees and balconies? World Cup excitement– and World Cup promotional merchandise - was everywhere. [more…]

Well researched article on blog post readership – well worth a longer read (Editor)

by Will Corry on August 27, 2014

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Blunders : They said : Make sure you get the PR balance right in the town of Ferguson

by Will Corry on August 20, 2014

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The big Greggs ‘scum’ blunder : Phil Stelter, MD Unique Digital comments

by Will Corry on August 20, 2014

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“The front page of Google is your shop front, arguably more important for a lot of businesses than the physical store.

“Mistakes do happen, but it’s vital brands care tend to their online presence with the same attentiveness – would graffiti be left on the front of a Greggs shop, or removed as soon as possible? “Brands which plan marketing activities in real time are at a major advantage in this point. If Greggs is really on the ball, it could respond with an agile marketing campaign.”

Phil Stelter, managing director, Unique Digital

Phil - I am happy to report that Greggs' communications team was quick to respond with a good-humoured response to Twitter users who spotted the Google glitch.Not so good however is the news that Greggs' share price has dropped (Editor).

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BBC in another crisis over Cliff raid: Police fury at TV chiefs who screened dramatic swoop

by Will Corry on August 17, 2014

  • BBC showed footage of police officers raiding Cliff Richard's home
  • The BBC was plunged into a new crisis last night after it was publicly blasted by police over its role in the shock Sir Cliff Richard sex abuse investigation. In an extraordinary attack on the broadcaster’s standards, furious South Yorkshire Police accused the Corporation of breaking its own guidelines.

    The force took the highly unusual step of announcing it had written an official letter of complaint to Director-General Lord Tony Hall over the Corporation’s controversial coverage of the case.

    More problems for the BBC - this time it is Jonathan Ross [more…]

    @Niamhywaters gives us a glimpse into the day in the life of a travel PR

    by Will Corry on August 17, 2014

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    PR / Richard Branson’s greatest publicity stunts

    by Will Corry on August 17, 2014

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