Economic growth and rapid urbanisation are swiftly expanding the number of people in the affluent global middle classes. New research from Collinson Group reveals distinct motivations and attitudes amongst this group which go beyond traditional demographic and geographical boundaries.
Today’s affluent consumers place a higher priority on family, altruism and enriching experiences (69%) ahead of luxury products and short-term satisfaction. [more…]
Come rain or shine, Bridgestone will be reaching out to tens of millions of people, after a high profile sponsorship deal was reached with Channel Four’s weather bulletins.
The world’s largest tyre manufacturer will be communicating with around 40 million people from May 24 right up until May 2016 in an attempt to connect with a broader audience, away from more commonplace automotive sponsorships of football and motorsport.
Lingerie as a category is booming and Victoria's Secret is leading the way by tapping into the trends shaping the shopping habits of today's female consumers, says Louise Flett, co-founder of strategy and research unit Inkling London. [more…]
Wimbledon; Royal Ascot; the Rugby World Cup. We are a sports-mad nation and these are just a few of the large scale sporting events being held in the UK this year.
Between them, they will attract over 1 million fans, as well as fierce competition amongst brands who all want the opportunity to get up close and personal with their target market.
The fitness company behind the 'body shaming' social media storm sweeping across the country has hit back at claims their adverts are a huge "PR fail".
Protein World, the business responsible for the 'Are you beach body ready?' campaign has been sticking up for itself ever since protesters deemed the ads ‘sexist’ and ‘offensive’.
Responding to comments on Twitter that the company is "insanely bad at PR", Protein World claim to have gained 5,000 customers in four days. [more…]
Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation.
Over two weekends in February, visitors to The Tongue Twister were able to experience how their sense of sight, smell and sound influences our perception of taste.
The campaign focused on the fact that we are increasingly looking for authentic ‘experiences’ when we dine – which is evident from the popularity of immersive, sensory restaurants such as Dans le Noir and the Rainforest Cafe.