You sometimes goggle at how stupid companies can be – and might be extra-goggled by Tesco whose rebrand of many of its food products is being investigated by trading standards.
Why? Because it’s made up a series of nice-sounding farm brands to give the impression this stuff is grown or reared on said farms when, in fact, it can come from anywhere.
Warner hotel group introduces adult only alcoholic ice-cream van | PR Examples https://t.co/FpDpyXNMvi
— Will Corry (@slievemore) July 19, 2016
PR In A Box creating influencers- According to GEM Global Report, 100 million new businesses are launched every ye https://t.co/Zm4hhVodBJ
— Will Corry (@slievemore) July 18, 2016
According to GEM Global Report, 100 million new businesses are launched every year. That is three every second; signaling an incredible cultureshift towards entrepreneurialism. So what are the essentials to a successful startup?
Effective communications is a vital component to the growth of any business. However, with many such businesses operating on a limited budget, the hefty PR agency fee is not only out of reach, it is also unnecessary!
While 30% of global PR firms are run by women, according to the World PR Report, produced by the Holmes report in conjunction with ICCO, it is rare to find one with an all-female board. The Oracle Group, which combines property expertise with PR and marketing, hopes to set an example as it appoints an all-female board to drive the strategic direction and growth of its business.
With a growing workforce, Oracle Group’s founder and Group Managing Director, Caroline Coskry, has elected a board of directors to join her in overseeing the company. Claire Grant, Zoe Murzell, Jaclyn Thorburn and Kathryn Reucroft have all worked with Caroline for many years and together have over 70 years of combined experience designing and delivering PR, events, marketing and digital strategies for all facets of the property industry. [more…]
ICYMI: on foxb2b: Introducing Fox Agency’s London office https://t.co/QJrYCSVQH3
— David Clare (@davidjmclare) 6 July 2016
Integrated B2B marketing specialists Fox Agency, has launched a London office to support its growing South East and international client list. [more…]
— Will Corry (@slievemore) July 2, 2016
Royal Mail MarketReach today releases new research revealing that the majority (81 per cent) of UK SMEs believe marketing is ‘critical’ or ‘essential’ to their business growth, with 37 per cent believing it is the primary driver of their business.
The research demonstrates that SMEs are ambitious and focused on growth, with nearly nine out of ten (89 per cent) looking to grow their business this year.
The research findings are published in a new guide from SMEs Smart Marketing for Small Businesses which can be downloaded here and looks at the business ambitions and marketing challenges of UK SMEs in 2016.