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Peak Content : “Prepare for a high-octane career of constant deadlines, fewer investigative roles and liaising more directly with the sales team” – Ian McCawley, Acuity PR

by Will Corry on February 4, 2016

Erica Berger the founder of Catchpool writes ..

Does it feel like you’re reading, watching, and listening to more information than ever before?

Or alternatively, after spending the last few years too overwhelmed in the digital age, have you turned off Twitter, put away your devices, maybe even started to read some print papers and magazines again, on a new found quest to find some sense of calm amidst the flurry of information?

You’re not alone. But I’m sure you knew that already…from social media, of course

Or, as I like to call it, “peak content.” [more…]

Research : “14 per cent of us acquire our news only by word of mouth” – Clareville PR

by Will Corry on February 1, 2016

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PR : “These contributors are quite right that PR’s moment could be now” .. Ian McCawley, MD Acuity PR

by Will Corry on January 13, 2016

Exclusive comment from Ian McCawley, MD Acuity PR

"PR has for a long time been held prisoner to the paradox that the industry is brilliant at proving its clients’ worth, while struggling to boost its own value in the marketing mix. That means a seat at the top table has been less attainable than is deserved.

The contributors in this article are quite right that PR’s moment could be now.

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TIoT, cybersecurity, 3D Printing, IE and tweets / Pure360

by Will Corry on January 10, 2016

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PR : You have just 3 seconds to impress a journalist – plus exclusive bonus comment from Ian McCawley, MD of Acuity PR

by Will Corry on January 5, 2016

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PR : 20 great 2015 campaigns – from cheeky reactive efforts to PR with a real purpose

by Will Corry on December 30, 2015

PR Examples write   ..  This here is the fourth ‘year in review’ post we’ve done (not forgetting all of the ‘top 10…’ monthly posts throughout 2015) – and I can honestly say, it’s packed with 20 great campaigns – from cheeky reactive efforts to PR with a real purpose.

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Video : First ever beer advertising only to women

by Will Corry on December 22, 2015

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World Media Awards announces judging panel with major advertiser support

World Media Awards announces judging panel with major advertiser support

by Loudmouth PR on December 17, 2015

The World Media Group* can now announce its full panel of judges for the inaugural World Media Awards – twenty-two independent and international industry experts who will be judging entries in February 2016.

The awards are the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach.

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How to market your restaurant in 2016

by Will Corry on December 16, 2015

In a rapidly-changing world, where emerging trends in technology and culture can affect even rudimentary aspects of our lives, it is crucial that you regularly revise the marketing strategy for your restaurant. Here are some tactics that you can follow to help avoid your restaurant falling behind in its promotional efforts in 2016.

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Memorable PR stunts .. Hotcow Experiential Marketing … Sally Durcan

by Will Corry on December 14, 2015

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