PR
It may be a cliché, but yes, sex (or in this case, adult-orientated content) does have the potential to sell -- but in my opinion, it's all down to luck. Let's look at a few examples including Wonderbra's "Hello Boys"
Although it was almost 20 years ago when Eva Herzigova appeared on billboards around the U.K. in nothing but her underwear, the impact of this now iconic piece of visual content remains fierce. Labeled "the poster image of the 90s" by the campaign's editor, Stefano Hatfield, the photograph's eye-catching nature allegedly caused car accidents throughout the U.K. [more…]
TheMarketingblog emailed each of the players in this continuing saga with ......
"Please would you let me have a short update on the Ocado, Morrisons, Waitrose story for an article in www.themarketingblog.co.uk ?"
The response was interesting in terms of how PR's reacted to a blogger request ...
A Yorkshire MP has challenged the BBC to be transparent and publicly explain the costly and lengthy absence of star regional presenter Christa Ackroyd.
The NABS Big Bash, the charity’s annual fundraising event and focal point of its Centenary celebrations, has revealed its ten NABS Centurions.
The newly-crowned Centurions were feted by a 1,000-strong gathering at Battersea Evolution in what has become the biggest event in the ad and media industry calendar.
Nando's Fergie Time - PR at its very best: twitpic.com/cp5ojd (via @charlala91)
— Tim Lovell (@Tim_Lovell) May 8, 2013
Hotcow http://www.hotcow.co.uk/was appointed to create the first ever Red Cross pop up shop, to drive consumer awareness of the Red Cross and their retail shops. From their blog we focus on this interesting Red Cross case study. Worth checking!
Hotcow say .. Make our phone moo: +44 (0)20 7503 0442 [more…]
Talismanic fly-half Jonny Wilkinson, who kicked all the points in Toulon's recent Heineken Cup semi-final win over Saracens, was also a good outside bet to make the squad.- Given the Lions is just once every four years, it could be argued that, with nothing to build for, it makes sense to take somebody with his experience and proven ability.
- Head coach Warren Gatland told TalkSport that Wilkinson said he was unable to commit due to Toulon's remaining games.
Mark Jones writes ... Great feature in The Times today on 'The Future of Retail' from Raconteur Media.
'Innovate or Die' the opening piece says. I couldn't agree more.
Reports on the death of the High Street have been greatly exaggerated - providing the compelling arguments for innovation and digital technology are not ignored.
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Leading South African experiential agency, Stretch, has won a 5 –way creative pitch for the Jacobs Connect Campaign which will see the the brand’s verwohnaroma flavour stretched across SA with exciting experiential activations and mobile sampling this winter.
Stretch is well known for some of South Africa’s most exciting brand experiences such as: Lipton Ice Sea, Plett Rage Stimorol Neverlasting Festival & the adidas adivan. [more…]
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