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The rise of ‘automated’ journalism and what it means for PR / via B2B PR Blog

by Will Corry on June 23, 2016

Jargon PR’s Lilian Smit calls on the industry to keep being creative.

An idea once confined to the pages of sci-fi novels: robots and machines, have started taking on jobs, most prominently in the automobile and retail industries (don’t we all love the iconic ring of ‘please place your item in the bagging area.’)

Exclusive comment from Ian McCawley, MD Acuity PR

Call me old-fashioned but I struggle to see the day when all column inches are filled by computers. Will an algorithm successfully build pun and metaphor into headlines? Will it be able to tailor copy to a publication’s average reading age?

We’re far more likely to see a balance of journalism based on a combination of humans and technology, as is true in many other areas of automation, from data cleansing to search marketing.

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“I think I should switch and work for Google” / Google’s new UK HQ

“I think I should switch and work for Google” / Google’s new UK HQ

by Will Corry on June 21, 2016

Inside Google's new UK HQ with sleep pods, running track, £17,000 sofas and free food (so maybe they can afford to pay a bit more tax after all)

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Ambitious SMEs say marketing is ‘crucial’ to growth, but measuring ROI holds them back

by Simpson on June 20, 2016

Royal Mail MarketReach today releases new research revealing that the majority (81 per cent) of UK SMEs believe marketing is ‘critical’ or ‘essential’ to their business growth, with 37 per cent believing it is the primary driver of their business.

The research demonstrates that SMEs are ambitious and focused on growth, with nearly nine out of ten (89 per cent) looking to grow their business this year.

The research findings are published in a new guide from SMEs Smart Marketing for Small Businesses which can be downloaded here and looks at the business ambitions and marketing challenges of UK SMEs in 2016.

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Telefónica, Leo Burnett/Arc and Agency Space triumph at the IPM Awards 2016

Telefónica, Leo Burnett/Arc and Agency Space triumph at the IPM Awards 2016

by Assistant Editor on June 17, 2016

Telefónica, Leo Burnett/Arc and Agency Space were crowned the big winners at last night’s annual IPM Awards, taking home the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award respectively.

This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Tuesday 14th June at London Hilton (Park Lane), showcased and celebrated the very best in creativity and effectiveness in the promotional marketing industry. The Awards celebrate over 30 categories covering Telefónica, Leo Burnett/Arc and Agency Space were crowned the big winners [more…]

Giant iTab is the main player in this new ad for the ’360 Security’ android banking App

by Will Corry on June 15, 2016

Giant iTab is the main player in this advert for the new '360 Security' android banking App. Great positioning, great exposure and great PR.

http://www.giantitab.com/

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1 in 4 decision makers choose Facebook over LinkedIn and Twitter when making purchasing decisions

by James on June 1, 2016

Hotwire write ... Want to know whether your C-Suite customer is poring over the FT or Facebook? Got a sneaky feeling that your next campaign might be better off on Snapchat but need the stats to prove it?

Not sure whether to spend more on your website or an analyst report? These are some of the questions we’ll be answering in our Changing Face of Influence event on Thursday 9 June.

One in four (24%) decision makers say Facebook is their preferred social channel of choice when seeking information on a purchasing decision, ranking it ahead of Twitter and LinkedIn.

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IgnitionOne appoints Limelight to boost positioning in UK market

by Assistant Editor on May 31, 2016

Specialist B2B PR and communications agency, Limelight has been appointed by industry leading, marketing technology provider, IgnitionOne to raise the profile of its digital marketing suite within the UK market and educate marketers on score-powered performance.

With a global footprint of over 450 employees in 17 offices, across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world. It was the first to market to introduce user scoring in 2001; automate Facebook ads; offer portfolio optimisation for display; and to introduce cross channel attribution through their digital marketing suite. [more…]

5 common PR rookie press release blunders

by Will Corry on May 26, 2016

If you’re new to marketing your business and have heard that press releases are the bee’s knees, keep reading.

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A special occasion with a Royal Touch … Giant iTab

A special occasion with a Royal Touch … Giant iTab

by Will Corry on May 19, 2016

A special occasion with a Royal Touch 

The Duke and Duchess of Cambridge and Prince Harry were at the Olympic Park on Monday (16 May) for the official launch of their new mental health initiative, the Heads Together campaign.

The royal trio are hoping to break down the stigma surrounding mental health with their new campaign, and help people feel more comfortable discussing mental wellbeing, as well as providing the tools they need to support friends and family.

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Using the power of PR to elevate your business … Go PR to host a free webinar 26th May

by Andy Brown on May 16, 2016

Go PR the new generation PR agency with no contracts and no retainers is to host a free webinar on 26th May. "Using The Power Of PR To Elevate Your Business” will show people how to create a buzz around their business using effective and usable PR tools and techniques.

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