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Upcoming PR trends to watch

Upcoming PR trends to watch

by James on August 1, 2016

“The biggest change to PR will be the industry’s ability to shape entire strategies” – Ian McCawley, MD Acuity PR

The public relations industry is ever-changing. Within five years, it will undergo extensive changes in response to new technologies, additional communications channels, increased demand for content and greater use of data, PR agency and corporate leaders report.

Practically all corporate and agency PR executives expect at least some change, according to the Global Communications Report , a worldwide survey of over 1,000 PR executives.

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“The biggest change to PR will be the industry’s ability to shape entire strategies” – Ian McCawley, MD Acuity PR

by Will Corry on August 1, 2016

The public relations industry is ever-changing.

Within five years, it will undergo extensive changes in response to new technologies, additional communications channels, increased demand for content and greater use of data, PR agency and corporate leaders report Practically all corporate and agency PR executives expect at least some change, according to the  Global Communications Report , a worldwide survey of over 1,000 PR executives.

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Blunders : Tesco caught out in fake farms scandal – mind-goggling

Blunders : Tesco caught out in fake farms scandal – mind-goggling

by Will Corry on July 19, 2016

Via MAA

You sometimes goggle at how stupid companies can be – and might be extra-goggled by Tesco whose rebrand of many of its food products is being investigated by trading standards.

Why? Because it’s made up a series of nice-sounding farm brands to give the impression this stuff is grown or reared on said farms when, in fact, it can come from anywhere.

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It’s cold. It’s boozy –  @warnerhotels, how do we get #GrownUpIceCream truck parked outside our office?| PR Examples

It’s cold. It’s boozy – @warnerhotels, how do we get #GrownUpIceCream truck parked outside our office?| PR Examples

by Will Corry on July 19, 2016

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PRInABox.com …. How to generate successful press campaigns, coverage, marketing and social media presence

PRInABox.com …. How to generate successful press campaigns, coverage, marketing and social media presence

by James on July 18, 2016

According to GEM Global Report, 100 million new businesses are launched every year. That is three every second; signaling an incredible cultureshift towards entrepreneurialism. So what are the essentials to a successful startup?

Effective communications is a vital component to the growth of any business. However, with many such businesses operating on a limited budget, the hefty PR agency fee is not only out of reach, it is also unnecessary!

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Movers and Groovers : Oracle Group appoints all-female board

Movers and Groovers : Oracle Group appoints all-female board

by James on July 7, 2016

While 30% of global PR firms are run by women, according to the World PR Report, produced by the Holmes report in conjunction with ICCO, it is rare to find one with an all-female board. The Oracle Group, which combines property expertise with PR and marketing, hopes to set an example as it appoints an all-female board to drive the strategic direction and growth of its business.

With a growing workforce, Oracle Group’s founder and Group Managing Director, Caroline Coskry, has elected a board of directors to join her in overseeing the company.  Claire Grant, Zoe Murzell, Jaclyn Thorburn and Kathryn Reucroft have all worked with Caroline for many years and together have over 70 years of combined experience designing and delivering PR, events, marketing and digital strategies for all facets of the property industry. [more…]

B2B : Fox Agency open London office

by James on July 6, 2016

Integrated B2B marketing specialists Fox Agency, has launched a London office to support its growing South East and international client list. [more…]

What are the tools that today’s chief marketing officers really need? / SlideShare from RedPixie

What are the tools that today’s chief marketing officers really need? / SlideShare from RedPixie

by Will Corry on July 4, 2016

If you have asked yourself the above question as a CMO, it could have been in a wide range of circumstances. You may have had a major product launch to oversee, market share to build or another, completely different objective.

Whatever your own organisation's situation, there's just so much to think about. What's the significance of location? Where should your ideas go? How should those ideas be shared and absorbed? What's the best process for turning those ideas into actions? How should your creations be shared? What are the best approaches for asking questions and obtaining information?

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Four things to consider when amplifying your online presence through experiential marketing … Hotcow Experiential Marketing

Four things to consider when amplifying your online presence through experiential marketing … Hotcow Experiential Marketing

by Will Corry on July 2, 2016

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The rise of ‘automated’ journalism and what it means for PR / via B2B PR Blog

by Will Corry on June 23, 2016

Jargon PR’s Lilian Smit calls on the industry to keep being creative.

An idea once confined to the pages of sci-fi novels: robots and machines, have started taking on jobs, most prominently in the automobile and retail industries (don’t we all love the iconic ring of ‘please place your item in the bagging area.’)

Exclusive comment from Ian McCawley, MD Acuity PR

Call me old-fashioned but I struggle to see the day when all column inches are filled by computers. Will an algorithm successfully build pun and metaphor into headlines? Will it be able to tailor copy to a publication’s average reading age?

We’re far more likely to see a balance of journalism based on a combination of humans and technology, as is true in many other areas of automation, from data cleansing to search marketing.

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