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PR .. “In digital space, no one can hear a PR scream” … Ian McCawley, MD Acuity PR in B2B PR Blog

by Will Corry on March 25, 2016


McLaren-Honda reveals sparkling wine product Chandon as its new sponsor

by Will Corry on March 10, 2016


St Ives Group announces half year results .. Strategic Marketing now contributing 56% of Group underlying operating profit

by Assistant Editor on March 8, 2016

St Ives today announces its half year results for the 26 weeks ended 29 January 2016, showcasing the company’s year-on-year growth and current upward trajectory.


Top 10 PR and marketing stunts and campaigns of February 2016

by Will Corry on March 5, 2016


Revolution to drive consumer PR for Silverstone Classic

by James on March 2, 2016

Organisers of the Silverstone Classic, the world’s biggest classic motor racing festival, have appointed Revolution Sports + Entertainment to steer the consumer and lifestyle PR campaign for the family event which takes place on July 29-31, 2016. [more…]

[PR] … Can journalism skills be transferred directly to the content marketing world?

by Will Corry on March 1, 2016

Some journalism skills can be transferred directly to the content marketing world. Let’s take them one by one.

Meeting deadlines Journalists are constantly faced with deadlines in a near 24/7 news cycle. A deadline is a deadline. If it’s missed, the TV newscast might be short a story or the newspaper article didn’t get edited. Deadlines mean something and are met. When they aren’t, chances are the journalism career won’t last long. In content marketing, deadlines are also important and when they are met it can set teams apart from those who see deadlines as suggestions.


Shortlist announced for World Media Awards 2016 – the first global awards to celebrate international content-driven advertising

by Loudmouth PR on February 18, 2016

The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. [more…]

PR : Find out more about Virgin Holidays’ PR stunt | Hotcow Experiential

by Will Corry on February 13, 2016

Did you see Virgin Holidays' luxury tree house PR stunt?

The Virgin family of brands, headed up by maverick entrepreneur Richard Branson, are known for doing things their own way, and being open to cool and exciting ideas. Virgin Holidays recently decided to put its marketing budget to good use 


Crowdfunding press release mistakes

by Will Corry on February 12, 2016