Brand Licensing Europe (BLE) is a pan-European conference that draws together retailers, licensees, manufacturers, and sales professionals. In 2012, there were over 6,800 attendees from 73 countries. This year, over 280 exhibitors displayed more than 2,200 brands.
As a long-time exhibitor at the show, we noticed five prominent trends this year: the explosive growth of digital properties; the expansion of food licensing; the emergence of 'boomerang licensing'; the battle for store space; and the continued importance of the younger generation.
Anything we do in life is a gamble, but never more so than for those brands who dip their toes into the world of celebrity endorsements – particularly of sports stars. This is because the integrity of many major sports icons has never been under more scrutiny.
You just have to look at Lance Armstrong, Tiger Woods, Oscar Pistorious, Asafa Powell and Tyson Gay, many whom, although the faces for some of the globe’s biggest brands, have sullied their reputations through a combination of drugs, crime and adultery.
The Institute of Promotional Marketing is the UK trade association which represents brand owners, agencies and service providers which use or create promotional marketing. The news is they have a new website.
They " hope you like the improved clarity and simpler navigation on the site, as well as the new searchable Best Practice section. Behind the website is a new CRM system that will improve the way we communicate with you and deliver a better experience when booking courses and events".
National Customer Service Week is an excellent way of highlighting Britain’s customer service heroes. However, there are still many companies that are clearly getting their customer service efforts wrong.
Paul Clark, CEO of Charter UK, reveals the Top 10 errors that are hindering companies from providing superior customer service on a consistent basis.