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Christmas 2014: How can brands ensure they place the right bets with consumers and their mix of on- and offline channels?

by Assistant Editor on March 18, 2014

The dust has settled on Christmas 2013, says Paul Hatley, data marketing specialist at Acxiom, but that doesn't mean retailers and brands should forget some of the key learnings it brought

Christmas 2013 was a period of large successes and embarrassing failures, especially on the high street. In a season full of lavish TV adverts, huge discounts and long delays - before the volume of shopping intensified - it was certainly a difficult time for both retailers and brands. Whereas John Lewis, House of Fraser and Next all saw uplifts in sales, Debenhams, M&S and Morrisons all saw their sales fall rather significantly. But what caused such a divide? [more…]

View these videos and vote for a ‘Delivery Hero of the Year’ / hungryhouse

by Will Corry on March 18, 2014


hungryhouse Uses Drivers to Deliver New Campaign

Alice Mrongovius, hungryhouse.co.uk Marketing Director comments: “We work closely with our partner restaurants and delivery drivers on a daily basis, but find our customers do not always connect the moment of delivery with our brand.”

To view the videos and vote for a ‘Delivery Hero of the Year’ visit: HERE

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Watch out for ad:tech London’s new site in early April 2014

by Will Corry on March 18, 2014

Less than three weeks away.You can check ad:tech London's brand new website in early April 2014.

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Women for Women : How many female board directors are employed by PR companies?

by Will Corry on March 13, 2014

Sarah Hall writes ...

Through the fantastic response to last Friday’s #CIPRCHAT and recent coverage in PR WeekThe Drum and Communicate Magazine, I know many of you are fully up to speed with the CIPR’s commitment to tackle equal pay and gender balance in PR.

In terms of an update, work is pushing on apace, with a view to more information being available following the CIPR Council meeting in April.

Some great work is also being carried out elsewhere. In the course of this last week PR Week has opened up entries to its Top 150 Consultancies guide and consultant editor Claire Murphy has confirmed that they are asking entrants to say how many female board directors they employ.

Although the question is optional, the aim is to gather a picture illustrating which agencies are actively promoting women into leadership positions and it is hoped there will be enough responses for the results to be statistically significant. Recent PR articles etc. from theMarketingblog.

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Movers and Groovers : Ellie Moffat at Mischief PR, Kate Gibson at Bottle PR, Caroline Harrison at Jo Malone London

by Will Corry on March 13, 2014

Movers and Groovers : Ellie Moffat at Mischief PR, Kate Gibson at Bottle PR, Caroline Harrison at Jo Malone London.

Check the Movers and Groovers so far this year (2014).

Want to load your new appointment?  Email Will Corry   will@themarketingblog.co.uk

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‘Top 10 PR and marketing stunts and campaigns of February 2014 / Rich Leigh at PR Examples

by Will Corry on March 5, 2014

Rich Leigh at PR Examples writes ... It’s the list you’ve all been waiting for – that’s right, it’s the aptly-yet-wordily-named: Top 10 PR and marketing stunts and campaigns of February 2014 in reverse order and based on the most popular posts Throughout the Month’ list.

In seriousness, there have been some great campaigns – and a couple of very well-taken stunts – in the last month and our contributors have been busy posting about them for your marketing delectation.

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Movers and Groovers : Blue Rubicon snaps up public affairs specialist Open Road

by Will Corry on March 3, 2014

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Harriet Harman / Is this a carefully conducted smear campaign by the Daily Mail – or not?

by Will Corry on February 25, 2014

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Sensorpro, flock, QUISMA, Salmon & Premier Farnell / Best of the PR releases

by Will Corry on February 23, 2014

Best of the PR releases

Why is marketing integration so difficult for retailers?

flock.

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PR : “One of the best guerrilla marketing stunts I’ve seen in a long time” / Now DHL disowns it

by Will Corry on February 21, 2014

Latest - DHL Disowns Viral Marketing Prank

This week delivery firm DHL dispatched parcels printed with temperature activated ink, tricking rival delivery firms into a stunt that highlighted DHL’s rival offering.  DHL hired UPS and TNT to deliver large black boxes to addresses that were not that easy to find.

The boxes weren’t actually black. They were covered with a temperature-activated ink that appeared black when the boxes were chilled to sub-zero temperatures at the time of pickup. ‘But as they warmed up in the back of delivery trucks, the black ink faded revealing a large message on the side of the boxes boasting that “DHL is faster.’ reports Gizmodo.

‘As deliverymen from UPS, TNT and DPD searched for impossibly hidden or existent addresses, these trojan packages simultaneously broadcasted their inferior delivery services.’ [more…]