London, 10th April 2015: The Work Perk, @TheWorkPerk has made a strong start to 2015 by kicking off a raft of new sampling campaigns including one for Unilever. The campaign will involve the distribution of Unilever’s new blended butter, Gold from Flora, along with Hovis bread, to a giant one million females working at British companies with the highest prevalence of Mums.
The Work Perk has also been appointed by Maverick Brands, to issue samples of its Coco Libre coconut water @CocoLibre to an office-based consumer group consisting of a very specific age bracket, with an active lifestyle, mostly female and based within a four block radius of a specific location in New York City.
Additionally, The Work Perk has secured a number of new sampling campaigns with existing clients including Pukka Herbs, creator of the delicious and popular Pukka teas. For further details on The Work Perk and the brands it works with, please visit: http://www.theworkperk.com/
Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling.
And many other brands are following suit.
Despite the prevalence of low cost online advertising and e-commerce, product sampling on the high street is still a common sight. In fact it’s almost impossible to pop to the local shopping centre without being offered a free doughnut, anti-wrinkle cream or toothpaste sample. [more…]
Rich Leigh writes .. Hi all – I usually have a bit of preamble here, but I’m up against it and although I love you all very much and wanted to get this published for you, I will have to be a tad more succinct than usual.
So, in reverse order and based solely on the number of unique views each post received, are the top ten PR and marketing campaigns throughout March 2015:
The great British high street has long been a staple arena for experiential marketing. From gluten free muffins, to the latest anti-ageing cream, brands fight fiercely to grab our attention with eye-catching product demos and product sampling campaigns.
Some ideas are so powerful they generate publicity year after year after year. In my 15-year career in the media, I’ve seen variations of these come up time and time again, resulting in free publicity for the businesses behind the story. The following might encourage journalists to cover your business.
Sally Durcan of Hotcow writes ... The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.” And this is as true today as it’s ever been.
Guerrilla marketing thrives on original thinking and creativity, where imagination and ingenuity win over big budgets. Think the Ice Bucket Challenge – the most successful viral charity campaign ever, or Felix Baumgartner’s epic journey to the edge of space with Red Bull.