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Best practice in conference, exhibition and event PR .. Top tips for trade show success … Clareville Communications

Best practice in conference, exhibition and event PR .. Top tips for trade show success … Clareville Communications

by Will Corry on November 4, 2016

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Top 10 PR and marketing stunts and campaigns of October 2016

by Will Corry on November 3, 2016

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Interested in targeting key media and driving profile-raising activity?

Interested in targeting key media and driving profile-raising activity?

by Will Corry on November 2, 2016

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7 essentials for gauging the real value of PR and social media with comment from Ian McCawley, Acuity PR

7 essentials for gauging the real value of PR and social media with comment from Ian McCawley, Acuity PR

by Will Corry on November 2, 2016

Ian McCawley, Acuity PR writes ... In a newly uncertain financial climate, clients of PR agencies are more keen than ever to understand how much bang they’ll get for their buck.

The PR industry has wrestled for decades with the optimum way to prove its worth, each year bringing a new measurement technique to market.

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We love the new #winniethepooh penguin … @babyville

by Will Corry on October 30, 2016

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PR : “Even if it’s an uneasy dentente in the first Brexit-induced price punch-up, comms were handled well across the board” .. Ian McCawley

PR : “Even if it’s an uneasy dentente in the first Brexit-induced price punch-up, comms were handled well across the board” .. Ian McCawley

by Will Corry on October 20, 2016

Exclusive comment from Ian McCawley, MD Acuity PR

“This was certainly a clash of the corporate PR titans. Tesco is well known for getting its own way with its comms, and also for taking tight control of its relationships with manufacturers. Unilever, meanwhile, has been on a concerted marketing drive to prove its consumer-friendly credentials. [more…]

B2B Marketers: E-goi is a multichannel marketing automation platform, including email marketing services / New email marketing newsletter

by Will Corry on October 10, 2016

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PR / “We’re the venue of choice for meeting and event organisers” .. Mark Spivey, Maritim UK

by Will Corry on October 6, 2016

Maritim hotels has appointed Clareville Communications to manage its PR activity in the UK. Germany’s largest owner-managed hotel group is working with the London-based agency to profile its international hotel network to meeting and event planners, travel trade and consumers.

Maritim has 34 properties across Germany as well as hotels in Mauritius, Egypt, Turkey, Malta, Spain and China. [more…]

Wildfire launches new labs initiative to ‘prove’ the value of PR

Wildfire launches new labs initiative to ‘prove’ the value of PR

by James on September 27, 2016

Is PR an art or a science? Wildfire has launched its own lab — a new initiative to focus on providing some answers to this enduring conundrum. A crack team of Wildfire’s scientific “experts” will take a closer look at PR effectiveness through a series of novel experiments, all conducted under strict lab conditions of course!

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25 greatest publicity stunts of our time – enjoy

25 greatest publicity stunts of our time – enjoy

by Will Corry on September 5, 2016

25 greatest publicity stunts of our time

A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage.

Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.

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