Get in Touch

PR

Case Study : Malibu drives consumer engagement with brand focused-mobile video experience

by Will Corry on April 11, 2015


Goal .. With a campaign to ensure its rum was synonymous with summer for its 18-24 year old target audience, Malibu knew its ‘Best Summer Ever Project’ had to engage consumers where they spent the most time – on mobile.

Working with its agency, Havas Media, Pernod Ricard-owned Malibu delivered a brand-focused mobile video experience using Millennial Media’s Video Advertising Suite.

[more…]

Want to prove your capabilities as a business or strategy leader? To achieve this, making metrics meaningful is crucial

by Will Corry on April 11, 2015

Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial.

This requires good and thorough planning. Here are the decisions you’ll need to make and what to consider:

[more…]

The Work Perk rounds off Q1 2015 with raft of new sampling campaigns and client wins

by KSimpson on April 10, 2015

London, 10th April 2015: The Work Perk, @TheWorkPerk has made a strong start to 2015 by kicking off a raft of new sampling campaigns including one for Unilever. The campaign will involve the distribution of Unilever’s new blended butter, Gold from Flora, along with Hovis bread, to a giant one million females working at British companies with the highest prevalence of Mums.

The Work Perk has also been appointed by Maverick Brands, to issue samples of its Coco Libre coconut water @CocoLibre to an office-based consumer group consisting of a very specific age bracket, with an active lifestyle, mostly female and based within a four block radius of a specific location in New York City.

Additionally, The Work Perk has secured a number of new sampling campaigns with existing clients including Pukka Herbs, creator of the delicious and popular Pukka teas.  For further details on The Work Perk and the brands it works with, please visit: http://www.theworkperk.com/

[more…]

What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? / Sally Durcan, Hotcow

by Will Corry on April 9, 2015

Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling.

And many other brands are following suit.

Despite the prevalence of low cost online advertising and e-commerce, product sampling on the high street is still a common sight. In fact it’s almost impossible to pop to the local shopping centre without being offered a free doughnut, anti-wrinkle cream or toothpaste sample. [more…]

The Loyalty Awards 2015 – Is your company one of the finalists listed here?

by Will Corry on April 7, 2015

Finalists 2015 announced! Massive increase in entries reflects vibrant loyalty business

A fantastic 30% increase in entries for The Loyalty Awards 2015 @loyaltyawards for the EMEA region has resulted in some tough decisions for the shortlisting judges who had to prune the numbers down for the final day of judgement.

[more…]

Top 10 PR and marketing campaigns – March 2015

by Will Corry on April 7, 2015

Read the article.

Rich Leigh writes ..  Hi all – I usually have a bit of preamble here, but I’m up against it and although I love you all very much and wanted to get this published for you, I will have to be a tad more succinct than usual.

So, in reverse order and based solely on the number of unique views each post received, are the top ten PR and marketing campaigns throughout March 2015:

[more…]

How to get the most out of your promotional staff – Sally Durcan, Hotcow

by Will Corry on April 6, 2015

Sally Durcan at  @Hotcow writes .. Maybe you’re thinking of creating a product sampling campaign? It’s a well known fact that people buy from people – it’s not just about having a great product.

The truth is that you may have the most amazing product in the world, but if you don’t have the right promotional staff on the front-line communicating your key brand messages, consumers will walk straight past your booth without a second glance.

http://www.hotcow.co.uk/

[more…]

How to use product sampling to get people talking : Sally Durcan, Hotcow

by Will Corry on March 30, 2015

The great British high street has long been a staple arena for experiential marketing. From gluten free muffins, to the latest anti-ageing cream, brands fight fiercely to grab our attention with eye-catching product demos and product sampling campaigns.

[more…]

PR : 14 ways to gain free publicity

by Will Corry on March 29, 2015

Some ideas are so powerful they generate publicity year after year after year. In my 15-year career in the media, I’ve seen variations of these come up time and time again, resulting in free publicity for the businesses behind the story. The following might encourage journalists to cover your business.

[more…]

Hotcow : “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination”

by Will Corry on March 29, 2015

Sally Durcan of Hotcow writes ... The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.” And  this is as true today as it’s ever been.

Guerrilla marketing thrives on original thinking and creativity, where imagination and ingenuity win over big budgets. Think the Ice Bucket Challenge – the most successful viral charity campaign ever, or Felix Baumgartner’s epic journey to the edge of space with Red Bull.

Here are ten more great examples of guerrilla marketing to get your creative juices flowing: [more…]