PR
Jewellery and Accessories brand, Claire’s Accessories is launching its first ever affiliate programme exclusively with global performance network, Affiliate Window. The launch will coincide with the brand’s introduction of its first ecommerce website.
Working in partnership with digital marketing agency, Iprospect Manchester, Affiliate Window will create targeted campaigns that drive digital presence for the brand and generate true incremental value. [more…]
Can new tech fix the Retail problem?
The ideas and the innovations of interactive digital signage, online shopping and mobile browsing are here to stay and are being used each and every day.
The UK’s favourite family dairy teams-up with mobile rewards firm Shopitize to offer consumers exclusive organic deals and gain deep insight into their shopping behaviour
Favourite family dairy Yeo Valley has today jumped onto the fast-developing Shopitize (www.shopitize.com) mobile rewards platform to offer Britain’s savvy smartphone shoppers exclusive deals on its in-store ranges of home-grown organic products.
By teaming with Shopitize to offer rewards on whole, semi-skimmed or skimmed milk, butter, sour cream, Creme Fraiche and Natural Probiotic Yogurt, Yeo Valley aims to build greater brand awareness with a new wave of shoppers and also gain fast and actionable insights into their buying behaviours at the checkout. The brand will then leverage that data as part of its forward multi-channel business strategy.
Specialist fashion and beauty PR agency Label PR is celebrating its latest beauty account win in the form of award winning Halo Hair Extensions following a competitive three-way pitch – launching the agency’s new beauty division, with further wins to be announced shortly.
Halo Hair Extensions is winner of last year’s Hair Awards as well as being Your Hair Awards winner 2012.
Label PR has been appointed with immediate effect to run Halo Hair’s national press office for the brand and will help to raise the profile of its founders Dee and John Russo as well as its consumer website www.halohairextensions.com
Shopitize shares Little Dish's photo.
Meet the incredible mum, Hillary Graves, who founded Little Dish to to help children be healthier and to make mums' life easier Story by Clapham Mums
Hillary spoke to Clapham Mums about how she started Little Dish and grew the company whilst also raising her children. See her interview here
Shopitize shares Little Dish's photo.
Meet the incredible mum, Hillary Graves, who founded Little Dish to to help children be healthier and to make mums' life easier Story by Clapham Mums
Hillary spoke to Clapham Mums about how she started Little Dish and grew the company whilst also raising her children. See her interview here
Whoosh PR (www.whooshpr.com) has been appointed TravelSim's PR Agency. The telecoms, mobile and emerging technologies PR specialists began work with the originators of the travel sim card in April 2013.
TravelSim has over 3.5 million users and is the world leader in international prepaid roaming solutions. It is proven to save customers up to 85% on making calls while abroad, and also offers free incoming calls in 140 countries and free worldwide SMS. It can be used in 190 countries around the globe.
TravelSim has teamed up with Whoosh to build its global brand and to target emerging travel markets such as Brazil. [more…]
80% of sales occur after the 5th contact with your prospect…but most business owners only reach out to new leads two or three times
First of all you have to get those all important leads. Answer : That’s where the ‘theMarketingblog ’ Influencer Plan plays its part. It allows you to create breakthrough content and still have the budget to fund distributing that content. The leads follow. This is an idea that builds on the 9 year platform and track record of theMarketingblog and extends your reach, influencing power and search engine position.
Will Corry 01784 434 412 will@themarketingblog.co.uk Call today - your time will be very well spent. [more…]
Click here to see how job opportunities in PR and marketing have changed over the past year.
The number of PR and marketing job opportunities in the UK has grown by 13.39% over the past year, according to latest figures from the Reed Job Index.
Salaries in the industry are also faring well. Last month the average yearly wage in PR and marketing had grown by 2.48% since March 2012, whereas the average salary across all sectors has dropped by 1.52% in the same time-frame.
Most regions around the UK have more PR and marketing jobs on offer than in March 2012, with 5,012 jobs vacancies posted on reed.co.uk last month alone. Yorkshire has seen the biggest difference, with a significant 95% increase in opportunities since March 2012. Job vacancies in Scotland were up by 87.5% in the same period.
We spotted this in LinkedIn from Chapworking - for Chaps who Network
What is your biggest social media pet peeve, chaps? What drives you round the twist on Twitter? What gets your proverbial goat on Facebook and LinkedIn? Let's have a frank discussion.
Commentary on Toyota recall - Nirmalya Kumar, Professor of Marketing, London Business School says:
“The decision by Toyota to recall 3.4 million cars due to a fault with an airbag is once again firing up the social media world. Today’s news is compounded by the fact that globally, Honda is recalling 1.13 million cars, Nissan almost 500,000 and Mazda 45,000. The internet has added a new layer of visibility, speed and culpability to mass product failures and ensuing product recalls. You could say that social media can make or break a company in crisis.
“Companies need to realise that such crises are about more than simply minimising legal liabilities. The challenge is not
to allow a product recall to threaten the entire brand or company. Research indicates that negative news is devastating; on average, the media impact of negative news has quadruple weight when compared with positive news.
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