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PR Blunders : Amanda Holden’s racy outfits spark a flood of viewer complaints

by Will Corry on May 31, 2015

Amanda Holden has been blasted by angry Britain's Got Talent viewers, after wearing a series of revealing outfits on the TV talent show.

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PR Inside Track : “I am going to boycott your product unless you dump FIFA”

by Will Corry on May 28, 2015

 

FIFA has been thrown into chaos after the arrest of officials over claims of corruption in football. But former Visa global sponsorship head Andrew Woodward argues while change is needed sponsors would be mad to dump the organisation now.

Around the world today, PR folks in places like San Francisco, Seoul , Chicago, Nuremberg, St Louis and Atlanta are fielding calls from breathless journalists asking if they will continue their sponsorship of the FIFA World Cup.
Meanwhile, marketing is on the phone as social media is turning over at pace as people say things like “I am going to boycott your product unless you dump FIFA”.
Pic is Sepp Blatter ...

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Hotcow : A washing line across Wembley football pitch

by Will Corry on May 26, 2015

Highlighting McDonalds support of grassroots football

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“Increasing sales and customer engagement” – Giant Tables from Giant iTab

by Will Corry on May 18, 2015

New from Giant iTab ...

Our Giant Tables are extremely versatile.They offer a wide range of uses for brand and product presentation, increasing sales and customer engagement.

This electric motorised table allows for full height adjustment with flat and tilt options

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Research : Family and experiences are key to winning the hearts and wallets of the affluent global middle class

by Will Corry on May 17, 2015

Economic growth and rapid urbanisation are swiftly expanding the number of people in the affluent global middle classes. New research from Collinson Group reveals distinct motivations and attitudes amongst this group which go beyond traditional demographic and geographical boundaries.

Today’s affluent consumers place a higher priority on family, altruism and enriching experiences (69%) ahead of luxury products and short-term satisfaction. [more…]

Sponsorships : Bridgestone to reach out to millions come rain or shine

by Will Corry on May 16, 2015

Come rain or shine, Bridgestone will be reaching out to tens of millions of people, after a high profile sponsorship deal was reached with Channel Four’s weather bulletins.

The world’s largest tyre manufacturer will be communicating with around 40 million people from May 24 right up until May 2016 in an attempt to connect with a broader audience, away from more commonplace automotive sponsorships of football and motorsport.

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Three marketing trends driving Victoria’s Secret’s success .. Louise Flett, Inkling London

by Will Corry on May 16, 2015

Lingerie as a category is booming and Victoria's Secret is leading the way by tapping into the trends shaping the shopping habits of today's female consumers, says Louise Flett, co-founder of strategy and research unit Inkling London. [more…]

Getting your product sample into the hands of sports fans – Sally Durcan, Hotcow

by Will Corry on May 13, 2015

Getting your product sample into the hands of sports fans could prove to be super-profitable.

Wimbledon; Royal Ascot; the Rugby World Cup. We are a sports-mad nation and these are just a few of the large scale sporting events being held in the UK this year.

Between them, they will attract over 1 million fans, as well as fierce competition amongst brands who all want the opportunity to get up close and personal with their target market.

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Latest Marketing News : Viewster, New electric bikes – Clear Channel, Betty Boop, Millennial Media and Integral Ad Science

by Will Corry on May 13, 2015

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Bloomberg Business Europe launches

by Will Corry on April 29, 2015

Bloomberg today announced the launch of Bloomberg Business Europe, the company’s first regional expression of its flagship digital destination – Bloomberg Business.

The new European edition is the first tangible output of a commitment to increase the customisation of Bloomberg products for distinct international markets to reach today’s global, mobile business news consumer. [more…]