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PRInABox.com …. How to generate successful press campaigns, coverage, marketing and social media presence

PRInABox.com …. How to generate successful press campaigns, coverage, marketing and social media presence

by James on July 18, 2016

According to GEM Global Report, 100 million new businesses are launched every year. That is three every second; signaling an incredible cultureshift towards entrepreneurialism. So what are the essentials to a successful startup?

Effective communications is a vital component to the growth of any business. However, with many such businesses operating on a limited budget, the hefty PR agency fee is not only out of reach, it is also unnecessary!

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Movers and Groovers : Oracle Group appoints all-female board

Movers and Groovers : Oracle Group appoints all-female board

by James on July 7, 2016

While 30% of global PR firms are run by women, according to the World PR Report, produced by the Holmes report in conjunction with ICCO, it is rare to find one with an all-female board. The Oracle Group, which combines property expertise with PR and marketing, hopes to set an example as it appoints an all-female board to drive the strategic direction and growth of its business.

With a growing workforce, Oracle Group’s founder and Group Managing Director, Caroline Coskry, has elected a board of directors to join her in overseeing the company.  Claire Grant, Zoe Murzell, Jaclyn Thorburn and Kathryn Reucroft have all worked with Caroline for many years and together have over 70 years of combined experience designing and delivering PR, events, marketing and digital strategies for all facets of the property industry. [more…]

B2B : Fox Agency open London office

by James on July 6, 2016

Integrated B2B marketing specialists Fox Agency, has launched a London office to support its growing South East and international client list. [more…]

What are the tools that today’s chief marketing officers really need? / SlideShare from RedPixie

What are the tools that today’s chief marketing officers really need? / SlideShare from RedPixie

by Will Corry on July 4, 2016

If you have asked yourself the above question as a CMO, it could have been in a wide range of circumstances. You may have had a major product launch to oversee, market share to build or another, completely different objective.

Whatever your own organisation's situation, there's just so much to think about. What's the significance of location? Where should your ideas go? How should those ideas be shared and absorbed? What's the best process for turning those ideas into actions? How should your creations be shared? What are the best approaches for asking questions and obtaining information?

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Four things to consider when amplifying your online presence through experiential marketing … Hotcow Experiential Marketing

Four things to consider when amplifying your online presence through experiential marketing … Hotcow Experiential Marketing

by Will Corry on July 2, 2016

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The rise of ‘automated’ journalism and what it means for PR / via B2B PR Blog

by Will Corry on June 23, 2016

Jargon PR’s Lilian Smit calls on the industry to keep being creative.

An idea once confined to the pages of sci-fi novels: robots and machines, have started taking on jobs, most prominently in the automobile and retail industries (don’t we all love the iconic ring of ‘please place your item in the bagging area.’)

Exclusive comment from Ian McCawley, MD Acuity PR

Call me old-fashioned but I struggle to see the day when all column inches are filled by computers. Will an algorithm successfully build pun and metaphor into headlines? Will it be able to tailor copy to a publication’s average reading age?

We’re far more likely to see a balance of journalism based on a combination of humans and technology, as is true in many other areas of automation, from data cleansing to search marketing.

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“I think I should switch and work for Google” / Google’s new UK HQ

“I think I should switch and work for Google” / Google’s new UK HQ

by Will Corry on June 21, 2016

Inside Google's new UK HQ with sleep pods, running track, £17,000 sofas and free food (so maybe they can afford to pay a bit more tax after all)

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Ambitious SMEs say marketing is ‘crucial’ to growth, but measuring ROI holds them back

by Simpson on June 20, 2016

Royal Mail MarketReach today releases new research revealing that the majority (81 per cent) of UK SMEs believe marketing is ‘critical’ or ‘essential’ to their business growth, with 37 per cent believing it is the primary driver of their business.

The research demonstrates that SMEs are ambitious and focused on growth, with nearly nine out of ten (89 per cent) looking to grow their business this year.

The research findings are published in a new guide from SMEs Smart Marketing for Small Businesses which can be downloaded here and looks at the business ambitions and marketing challenges of UK SMEs in 2016.

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Telefónica, Leo Burnett/Arc and Agency Space triumph at the IPM Awards 2016

Telefónica, Leo Burnett/Arc and Agency Space triumph at the IPM Awards 2016

by Assistant Editor on June 17, 2016

Telefónica, Leo Burnett/Arc and Agency Space were crowned the big winners at last night’s annual IPM Awards, taking home the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award respectively.

This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Tuesday 14th June at London Hilton (Park Lane), showcased and celebrated the very best in creativity and effectiveness in the promotional marketing industry. The Awards celebrate over 30 categories covering Telefónica, Leo Burnett/Arc and Agency Space were crowned the big winners [more…]

Giant iTab is the main player in this new ad for the ’360 Security’ android banking App

by Will Corry on June 15, 2016

Giant iTab is the main player in this advert for the new '360 Security' android banking App. Great positioning, great exposure and great PR.

http://www.giantitab.com/

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