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4 reasons to jump on the podcast bandwagon – comment by Ian McCawley, MD Acuity PR

4 reasons to jump on the podcast bandwagon – comment by Ian McCawley, MD Acuity PR

by Will Corry on May 1, 2016


Starting a podcast is an incredible marketing tool and can help tremendously in generating new leads for your business.

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London’s naked restaurant – How to get massive PR coverage for the opening of a new restaurant

London’s naked restaurant – How to get massive PR coverage for the opening of a new restaurant

by Will Corry on April 29, 2016

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Watch : Have you got a name for the new show from Clarkson, May and Hammond?

Watch : Have you got a name for the new show from Clarkson, May and Hammond?

by Will Corry on April 28, 2016

Clarkson, May and Hammond release new video showing they're still struggling to come up with a name for their new show (although it could be 'Acebiscuits') and Amazon boss Jeff Bezos isn't pleased

  • Clarkson, May and Hammond shown in an office trying to think up a name
  • But trio quickly gets distracted with talk of custard creams and Ray-Bans
  • New show on Amazon Prime will be a direct rival to the BBC's Top Gear
  • Among suggestions since dismissed were 'Skid Marks' and 'Autonation'

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Top 10 PR and marketing stunts and campaigns of March 2016

by Will Corry on April 12, 2016

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“Walkers Crisps recently unleashed a ‘Choir of Champions’ on the streets of three European cities” .. Hotcow special article

by Will Corry on April 8, 2016

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Reality PR will focus on raising brand awareness for YOC among trade and national publications.

by Andy Brown on April 4, 2016

Reality PR  has been appointed by mobile advertising company YOC to deliver a PR campaign that supports the company’s growth plans in the UK.

Reality PR, which works with companies in the digital marketing, ecommerce and technology sectors, will focus on raising brand awareness among trade and national publications. YOC and Reality PR will be working together on a programme of content marketing and news stories as YOC establishes its expertise and status in programmatic mobile advertising among advertisers and publishers in the UK.

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More April Fool’s campaigns: The good, the quirky and the unbelievable selected especially for you

by Will Corry on April 2, 2016

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5 of the best April Fool’s Day campaigns

by Will Corry on April 1, 2016

1st April represents a perennial opportunity, but also banana skin, for many enterprising businesses. While few firms want to give the impression of lacking a sense of humour that can arise from not getting involved at all, even fewer wish to risk their hard-won reputation on a gag that backfires.

But then again, a well-judged and genuinely amusing April's Fool Day prank can also bring great rewards in terms of heightened profile, image and sales, so it's unsurprising that this year's April 1st was another busy one for companies around the UK. Here were just five of the best.

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[PR] …. Cadbury, Cumberbunnnies, Chocolate Bar, Dr Oetker’s, Chocolate of Thrones plus recent stories from Hotcow

by Will Corry on March 31, 2016

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Ian McCawley, Acuity PR explains why “The Big Mo” is Vital in B2B PR

by Will Corry on March 30, 2016

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