Rightster, the leading global multi-platform network for online video, has launched an innovative social influencer campaign across multiple territories in APAC, South America and Europe in partnership with Universal Pictures International. [more…]
adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day...by Catherine Becker, adconnection
Much of the talk at Cannes this week was about Kim Kardashian's claim that although she undeniably sells out on many things, she nonetheless insists that all her contracts with brands include provisions to prevent them from influencing her social media output.
With over 27 million followers she has her own brand to protect - and she doesn't want to devalue her personal product by coming across as over-promoting someone else's products. [more…]
The London Mint Office has launched a PR campaign based around the creation of a new landmark memorial at Waterloo Station to reflect its status as a leading expert in producing commemorative coins and medals in the UK. Working as a partner with charity Waterloo 200 it has created the UK’s first War Memorial to honour the ordinary soldiers of the Anglo-Allied and Prussian soldiers who died at the Battle of Waterloo.
With the online world becoming more in the foreground of our everyday lives, people are taking to blogging to express their ideas, feelings and tips and tricks. PR and Marketing teams are now starting to contact bloggers more regularly than contacting journalists.