Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets.
With the Duke and Duchess of Cambridge expecting their second child, Coral is aiming for a greater share of voice as betting operators gear up for a surge of bets on the baby’s sex, name, weight, and other key aspects of the birth. [more…]
Train station product sampling works. Let’s start with some statistics. Did you know that three million of us use the train every day?
Or to put it another way, every year nearly twice as many people (123 million) use Liverpool Street Station than Heathrow Airport; and that number is rising all the time.
Whether it’s for work or leisure, that’s a lot of potential customers, which hasn’t gone unnoticed by experiential marketers.
New study finds quality of brands' content sorely lacking
Only a third of the world's largest companies have high-quality site content based on human factors such as style and clarity and tone of voice (in addition to basics like grammar and spelling).
RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon
Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab headlines today.
Here are five of the wildest car PR stunts that got the world talking:
With this in mind, let’s look at two of the best travel PR stunts of the year so far:
A 15 ft replica of underwater rescue vehicle Thunderbird 4 whizzed passed many landmarks of the capital including the Houses of Parliament and Tower Bridge last week to celebrate the return of the the classic children’s show on ITV.