John Starr, managing director of Clareville PR consultants comments:
“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.
“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment.
— Will Corry (@slievemore) December 11, 2016
— Will Corry (@slievemore) December 8, 2016
The Clareville team with 30 years of experience working with exhibition organisers and exhibitors have been reflecting on the lessons we have learned and why some companies do not achieve the maximum results they could.
To be successful, experts in all these fields have learnt that a combination of good international resources operating globally with strong experienced, integrated representation ‘on the ground’ locally is essential, particularly where certain local markets are vitally important.
HBAA, the trade association for the hotel booking agency, apartment and venue community, has appointed Clareville to develop and implement a PR programme for the association and to support agent engagement in HBAA activities.
The campaign is designed to raise the profile of the Association, its members and its new committee within the industry and among potential customers and members. In particular it will highlight the HBAA’s Code of Practice and the many benefits and services the HBAA provides to its members.
— Will Corry (@slievemore) November 24, 2016
— Will Corry (@slievemore) November 22, 2016