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Blunders : They said : Make sure you get the PR balance right in the town of Ferguson

by Will Corry on August 20, 2014

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The big Greggs ‘scum’ blunder : Phil Stelter, MD Unique Digital comments

by Will Corry on August 20, 2014

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“The front page of Google is your shop front, arguably more important for a lot of businesses than the physical store.

“Mistakes do happen, but it’s vital brands care tend to their online presence with the same attentiveness – would graffiti be left on the front of a Greggs shop, or removed as soon as possible? “Brands which plan marketing activities in real time are at a major advantage in this point. If Greggs is really on the ball, it could respond with an agile marketing campaign.”

Phil Stelter, managing director, Unique Digital

Phil - I am happy to report that Greggs' communications team was quick to respond with a good-humoured response to Twitter users who spotted the Google glitch.Not so good however is the news that Greggs' share price has dropped (Editor).

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BBC in another crisis over Cliff raid: Police fury at TV chiefs who screened dramatic swoop

by Will Corry on August 17, 2014

  • BBC showed footage of police officers raiding Cliff Richard's home
  • The BBC was plunged into a new crisis last night after it was publicly blasted by police over its role in the shock Sir Cliff Richard sex abuse investigation. In an extraordinary attack on the broadcaster’s standards, furious South Yorkshire Police accused the Corporation of breaking its own guidelines.

    The force took the highly unusual step of announcing it had written an official letter of complaint to Director-General Lord Tony Hall over the Corporation’s controversial coverage of the case.

    More problems for the BBC - this time it is Jonathan Ross [more…]

    @Niamhywaters gives us a glimpse into the day in the life of a travel PR

    by Will Corry on August 17, 2014

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    PR / Richard Branson’s greatest publicity stunts

    by Will Corry on August 17, 2014

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    Shark attack in London at the lake

    by Will Corry on August 13, 2014

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    …and is the hamper for the Park or the Bedroom Sir?

    …and is the hamper for the Park or the Bedroom Sir?

    by James on August 13, 2014

    We at theMarketingblog just love smart ideas and today we have spotted one of the smartest we have seen for a long while.

    Hotels have and will always be a favourite rendezvous for couples wanting a ‘romantic’ night to remember. Yet again Hospitality & Catering News have found a company that is unique in our view and we suspect going places. If you are planning a ‘romantic’ night at a hotel Just Add Strawberries can help you make it a whole lot more ‘romantic’ bringing erotic hampers to hotels and their guests.

    An interview with the founder of Just Add Strawberries Wendy Baird can be seen here explaining how the company came into being and how they work with hotels and their guests. [more…]

    Provocative : Questions asked about American Apparel’s ‘Back to School’ range of miniskirts

    by Will Corry on August 8, 2014

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    Bad hotel reviews : Not allowing negative Yelp reviews for wedding guests

    by Will Corry on August 8, 2014

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    Limelight appointed by The Delta Group to increase brand awareness and grow market share

    by Assistant Editor on August 1, 2014

    The Delta Group, a leading supplier of printed promotional materials for retail marketing campaigns, has today announced the appointment of Limelight, the independent B2B PR specialist.

    Limelight @LimelightPR has been tasked with increasing the awareness of the brand across trade, vertical and marketing press to support revenue growth and enable lead generation.

    With over 10 years’ experience, The Delta Group offer an end-to-end service including all parts of the visual communications process, from creative and design through print to installation, fulfilment and beyond, for sales promotions and retail marketing campaigns. The partnership will see Limelight tasked with supporting the commercial objectives of The Delta Group by improving business value and credibility through a strategic thought leadership and media relations programme, whilst also improving their online presence. [more…]