1st April represents a perennial opportunity, but also banana skin, for many enterprising businesses. While few firms want to give the impression of lacking a sense of humour that can arise from not getting involved at all, even fewer wish to risk their hard-won reputation on a gag that backfires.
But then again, a well-judged and genuinely amusing April's Fool Day prank can also bring great rewards in terms of heightened profile, image and sales, so it's unsurprising that this year's April 1st was another busy one for companies around the UK. Here were just five of the best.
— Will Corry (@slievemore) March 31, 2016
— Will Corry (@slievemore) March 30, 2016
— Will Corry (@slievemore) March 10, 2016
— Will Corry (@slievemore) March 5, 2016