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It’s a PR fight : Clarkson v Miliband

by Will Corry on March 12, 2015

Managing Director at The Buzz Factory PR writes

Two men. Two stories. One being talked about. One being largely ignored. Last night demonstrated two contrasting approaches in courting attention. One worked. One didn’t.


Digital River : See you at IRX 25-26 March – Schedule your free neck massage

by Will Corry on March 11, 2015

Join us on Stand E81 to relax and recharge

Enter our haven for a quiet place to sit down, get away from the expo rush and recharge your batteries (as well as your devices).

If you wish, you can also get quality time with one of our experts to examine your current retail challenges and receive instant advice on solutions. Use the form to book your session in advance or stop by the stand during IRX.  Digital River


Micro-pig racing : Bookmaker Coral hams it up for Cheltenham

by Will Corry on March 8, 2015

The festival of micro-pig jump races devised and shot by Space gives a different twist on the famous race event and provides a fun way for race-goers to predict the winners of each day’s feature race.


Grolsch launches “Celebrating 400 Years of Originality” campaign

by KSimpson on March 2, 2015

#Grolsch400 #Grolsch400 features advertising campaign, limited edition packs, experiential activity and street art installation

As part of a global campaign, Grolsch, the premium Dutch lager, today launches “Celebrating 400 years of Originality” in the UK, encompassing a six-figure advertising campaign, limited edition products, experiential activity and a unique art installation. [more…]

Is this another blunder from Mr Clarkson or is it just a new publicity stunt?

by Will Corry on February 23, 2015


Isn’t driving around in a pink van a bit patronizing? A bit clichéd?

by Will Corry on February 11, 2015

Women’s Equality: From Maggie to Pink Buses in 40 Years

As Harriet Harman’s plans to spend her election riding around in a pink bus campaigning on female equality are revealed, ironically it is 40 years to the day that Margaret Thatcher became leader of the Tory party. Labour have still never elected a female leader, though at least Hattie is fighting for the sisterhood in this interview with Mehdi Hasan today:


PR : 50 Shades ‘leaked’ memo stunt

by Will Corry on February 11, 2015


B&Q staff told to ‘prepare for increase in demand for cable ties’ in 50 Shades ‘leaked’ memo stunt


Of course, this memo, only ever intended to wing its way into the inboxes of journalists, is some spot-on piggybacking PR ahead of the filthy film’s launch in time for Valentine’s Day.

According to the Guardian – thanks for tweeting with this Keith Lewis off of Zurich Insurance! – staff are  being urged to read the erotic novel or watch the film so they can ‘familiarise themselves’ with the story. Copies of the book will be delivered to each store and can be lent to staff on a one-week basis’.


The best of the PR releases : The British Council of Shopping Centres, Experian FootFall, Walkbase, Simplestream,NHK WORLD TV

by Will Corry on February 10, 2015


Events : How the most innovative industry players leverage data to fuel precision targeting, efficiency, product development and consumer engagement.

by Will Corry on January 29, 2015

iMedia Data-Fuelled Marketing Summit | Bringing together senior buyers and sellers of digital media ( 29 January, Skyloft @Millbank Tower, London

Realising data-driven precision marketing, product development and consumer experiences

Report back on the Summit to follow


An 8ft long polar bear is unleashed at London’s Charing Cross underground

by Will Corry on January 28, 2015