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Name of Thrones…An new heir is coming to the House of Windsor

by Will Corry on April 23, 2015

Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets.

With the Duke and Duchess of Cambridge expecting their second child, Coral is aiming for a greater share of voice as betting operators gear up for a surge of bets on the baby’s sex, name, weight, and other key aspects of the birth. [more…]

Train station product sampling works – Sally Durcan, Hotcow

by Will Corry on April 20, 2015

Train station product sampling works. Let’s start with some statistics. Did you know that three million of us use the train every day?

Or to put it another way, every year nearly twice as many people (123 million) use Liverpool Street Station than Heathrow Airport; and that number is rising all the time.

Whether it’s for work or leisure, that’s a lot of potential customers, which hasn’t gone unnoticed by experiential marketers.

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Content Marketing : Download the free white paper – “How to be a brand journalist”

by Will Corry on April 19, 2015

New study finds quality of brands' content sorely lacking

Only a third of the world's largest companies have high-quality site content based on human factors such as style and clarity and tone of voice (in addition to basics like grammar and spelling).

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“Controlled acceleration” – “Video is central to our strategy” – “Shopper-specific, data-driven product recommendations”

by Will Corry on April 16, 2015

The best of the PR releases

RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon

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5 of the wildest car PR stunts that got the world talking – Sally Durcan, Hotcow

by Will Corry on April 16, 2015

Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab headlines today.

Here are five of the wildest car PR stunts that got the world talking:

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Dreaming of either opening a beach bar, sailing around the world or becoming a rockstar?

by Will Corry on April 15, 2015

Dreams are not meant to remain dreams.

Having discovered that people like to discuss their dreams when they have a beer in their hands, Heineken helped to bring 6 winners dreams come to life.

Heineken asked consumers to share their dreams through Skype submissions, Instagram posts or interviews at various bars across the world. The Heineken team spoke to thousands of consumers about their personal dreams, leading to 6 individuals chosen who had dreams of either opening a beach bar, sailing around the world or becoming a rockstar.

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Two of the best travel PR stunts of the year – Sally Durcan, Hotcow

by Will Corry on April 13, 2015

How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays!As travel companies gear up for the holiday season, there is a lot of competition to grab consumer’s attention – and many brands have turned to wacky PR stunts to promote their deals. 

With this in mind, let’s look at two of the best travel PR stunts of the year so far:

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PR : Is it a bird? Is it a plane? No it’s a replica Thunderbird Four going down the Thames

by Will Corry on April 11, 2015

A 15 ft replica of underwater rescue vehicle Thunderbird 4 whizzed passed many landmarks of the capital including the Houses of Parliament and Tower Bridge last week to celebrate the return of the the classic children’s show on ITV.

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Case Study : Malibu drives consumer engagement with brand focused-mobile video experience

by Will Corry on April 11, 2015


Goal .. With a campaign to ensure its rum was synonymous with summer for its 18-24 year old target audience, Malibu knew its ‘Best Summer Ever Project’ had to engage consumers where they spent the most time – on mobile.

Working with its agency, Havas Media, Pernod Ricard-owned Malibu delivered a brand-focused mobile video experience using Millennial Media’s Video Advertising Suite.

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Want to prove your capabilities as a business or strategy leader? To achieve this, making metrics meaningful is crucial

by Will Corry on April 11, 2015

Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial.

This requires good and thorough planning. Here are the decisions you’ll need to make and what to consider:

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