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PR : ‘Masters of Hair’ campaign is launched in N. Ireland for Peter Mark

by Will Corry on June 7, 2014

Peter Mark embraces a new style of Public Relations with Smarts Communicate

Peter Mark has announced the appointment of Smarts Communicate to oversee the brand’s communications strategy in Northern Ireland.

The partnership will see @smartscomm work closely with Peter Mark, Ireland’s most iconic hairdressing brand, to launch its ‘Masters of Hair’ campaign and the delivery of an extended communications programme that straddles PR, marketing and events.

Smarts Communicate is a specialist PR and marketing agency that operates internationally for a range of global brands from its base in Northern Ireland.

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Müllerlight Greek Style, Riverdale Paper, Ektelon, LattjoPOP, Atos, Disclosure Scotland

by Will Corry on June 3, 2014

Müllerlight Greek Style Launch New Fruitopolis Range: The Taste Sensation of the Summer!

Müller UK & Ireland Group - Jun 02, 2014 11:52 BST

Müllerlight is set to shake up the Greek Style category again with the major launch of new mouth-watering Fruitopolis - the only Greek style yogurt range with a fruit layer on top… AND it’s unbelievably fat free, with 90 calories or less per pot! [more…]

“Two years of hard work is reality as TrustFord finally launches” / Celia Pronto

by Will Corry on June 2, 2014

TrustFord recruits staff to represent trust for new ad campaign

To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.

The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.

The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.

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Coral TV ad banned, Eva Green Poster, Speak in Public Workshop, Illusion Photos

by Will Corry on June 2, 2014

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PR / The story behind that famous ‘bacon’ shot

by Will Corry on June 1, 2014

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Hear how Ryanair plan to spend their £29m marketing budget #adtech_london

by Will Corry on May 25, 2014

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Challenge running events / Jessica Ennis-Hill has launched the Vitality Run Series

by Will Corry on May 21, 2014

Jessica Ennis-Hill today launched the Vitality Run Series,#vitalityrun a major new annual running series featuring eight events during 2014/15, including some of the UK’s leading half marathons and one 10k event.For more information on the Vitality Run Series visit www.vitality.co.uk [more…]

UpCity present the Top 25 Tumblr Marketing Blogs : If you’re looking for a new perspective on UK marketing news, you’ve found the blog for you!

by Will Corry on May 13, 2014

  • The Very Best of the Marketingblog – This marketing blog is curated by Will Corry, sharing industry news and trends from the UK. If you’re looking for a new perspective on marketing news, you’ve found the blog for you!

Tumblr has more than 185 million blogs on its platform. Looking at the massive community of users sharing photos, memes, reviews, and videos, it comes as no surprise the microblogging platform has come this far. For much of the Internet’s existence, we’ve received purely long-form content. With the advent of Tumblr, and similar services, we’re able to absorb and share information faster than ever before! Look at theMarketingblog

The inbound marketing world is a huge place, and we think that collecting the best Tumblr blogs on the subject will do wonders for our audience. For this reason, we’ve collected the top 25 Tumblr marketing blogs for your viewing pleasure.

Read more »

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PR : “Sandwiches and Stanzas” use a range of creative exercises to get participants thinking about how they use – and abuse – language

by Assistant Editor on May 13, 2014

Lawrence Pritchard founder – and award winning poet and performer – Nigel Lawrence is launching a new venture: creative writing workshops for PR agencies. The one-hour lunchtime sessions, "Sandwiches and Stanzas", use a range of creative exercises to get participants thinking about how they use – and abuse – language. The aim is to apply a few simple techniques to improve their writing skills, and have some fun at the same time. [more…]

Now we have ‘a new breed of retail PR and social agency’ – de Winter launches ‘The Retail Room’

by Will Corry on May 10, 2014

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