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PR / “We’re the venue of choice for meeting and event organisers” .. Mark Spivey, Maritim UK

by Will Corry on October 6, 2016

Maritim hotels has appointed Clareville Communications to manage its PR activity in the UK. Germany’s largest owner-managed hotel group is working with the London-based agency to profile its international hotel network to meeting and event planners, travel trade and consumers.

Maritim has 34 properties across Germany as well as hotels in Mauritius, Egypt, Turkey, Malta, Spain and China. [more…]

Wildfire launches new labs initiative to ‘prove’ the value of PR

Wildfire launches new labs initiative to ‘prove’ the value of PR

by James on September 27, 2016

Is PR an art or a science? Wildfire has launched its own lab — a new initiative to focus on providing some answers to this enduring conundrum. A crack team of Wildfire’s scientific “experts” will take a closer look at PR effectiveness through a series of novel experiments, all conducted under strict lab conditions of course!

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25 greatest publicity stunts of our time – enjoy

25 greatest publicity stunts of our time – enjoy

by Will Corry on September 5, 2016

25 greatest publicity stunts of our time

A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage.

Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.

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Sainsbury’s launch, Duracell and the Great Run Series, [Watch] Rated People launch TV campaign

Sainsbury’s launch, Duracell and the Great Run Series, [Watch] Rated People launch TV campaign

by Will Corry on September 4, 2016

Hobbs, LK Bennett and Whistles could be feeling nervous this weekend - as Sainsbury's prepares to launch its new range of women's clothing early next week.

The supermarket group named those three high-end brands in particular as it threw down the gauntlet in the battle to win more customers with its new collection.

"The quality and styling of the collection will rival Hobbs, L.K. Bennett and Whistles but with a key difference – significantly lower prices that start at £12 rising to £50 for a wool blend wrap coat," the retailer said.The new range will include a wool wrap coat, priced at £50

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[Watch] Air New Zealand criticised for safety video featuring surfers and models

by Will Corry on September 1, 2016

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PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral

PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral

by Will Corry on August 25, 2016

A man named Wes Metcalfe purchased a cucumber from Tesco and found a dead worm shrink wrapped around it. His complaint on Tesco’s Facebook page somehow progressed into a funeral for the worm. There were messages flying all over the internet and even some worm-themed parody songs. This whole event went viral. The funeral was held on Tuesday.

There’s a lot of crazy things going on in the world, but this has got to be the weirdest. How do you think you would react if your food was invested by dirt-dwelling creatures?

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Awards : Loudmouth PR wins a gong for their client London Mint Office

by Will Corry on August 23, 2016

Loudmouth PR, PR specialists for the marketing services sector have won a Bronze Stevie® Award in the 13th Annual International Business Awards in the ‘PR Campaign of the Year - Events & Observances’ category.

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All about – “Gringos who treat their country like a third-rate spring break destination”

by Will Corry on August 19, 2016

No one ever remembers who comes in fifth place. Unless that person fabricates parts of a story about being robbed at gunpoint. The more we learn about the night Ryan Lochte and his fellow swimmers were supposedly held up in Rio, the more it looks like their version of events doesn't hold water. As you'd imagine, the Internet is going Brazil nuts.

Bottom line: When you spend your life wearing a Speedo, you can't hide much.

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New : Your own bespoke newsletter designed to get you quality leads

New : Your own bespoke newsletter designed to get you quality leads

by Will Corry on August 11, 2016

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