— Will Corry (@slievemore) November 3, 2016
Interested in targeting key media and driving profile-raising activity?
— Ingenuity (@IngenuityLondon) October 26, 2016
Ian McCawley, Acuity PR writes ... In a newly uncertain financial climate, clients of PR agencies are more keen than ever to understand how much bang they’ll get for their buck.
The PR industry has wrestled for decades with the optimum way to prove its worth, each year bringing a new measurement technique to market.
— Clareville (@Clareville) October 14, 2016
Maritim hotels has appointed Clareville Communications to manage its PR activity in the UK. Germany’s largest owner-managed hotel group is working with the London-based agency to profile its international hotel network to meeting and event planners, travel trade and consumers.
Maritim has 34 properties across Germany as well as hotels in Mauritius, Egypt, Turkey, Malta, Spain and China. [more…]
— Wildfire (@WildfirePR) September 27, 2016
Is PR an art or a science? Wildfire has launched its own lab — a new initiative to focus on providing some answers to this enduring conundrum. A crack team of Wildfire’s scientific “experts” will take a closer look at PR effectiveness through a series of novel experiments, all conducted under strict lab conditions of course!
Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.