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[Infographic] : Offer your customers the best unboxing experience possible

[Infographic] : Offer your customers the best unboxing experience possible

by on December 18, 2017

With today’s customers shopping online more than ever before, the number of opportunities for consumers to interact with brands continues to decline.

This shift is making each brand interaction an increasingly important opportunity to impress customers. Despite this fact, receiving packages in the mail is too often an impersonal, uninspiring experience. Red Stag Fulfillment

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Blunders : Charity accuses UK supermarkets of misleading customers

Blunders : Charity accuses UK supermarkets of misleading customers

by on December 15, 2017

Tesco faces legal threat over marketing its food with 'fake farm' names

Major UK supermarkets including TescoAldiAsda and Lidl are being urged to stop using controversial “fake farm” branding on own-brand meat products, with a food charity claiming they are misleading shoppers. [more…]

Revealed – the degree to which online display ads drive sales of household brands .. IAB

by on December 12, 2017

Unilever and Nestlé study reveals ROI of online ads

Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

Ads for nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – were tested across mainstream desktop and mobile sites including The Guardian, Yahoo!, eBay, Gumtree, AutoTrader and Mail Online. [more…]

Shopper purchasing confidence hits lowest level in over two years

Shopper purchasing confidence hits lowest level in over two years

by on December 8, 2017

The number of British shoppers feeling positive about making purchases has hit its lowest level since the second quarter of 2015, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.

Less than half (47%) felt now is a good time to buy things they may want or need over the next year – a figure that has been steadily dropping since just after the Brexit vote, when it stood at 53%.

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Who achieved a big 20% uplift in sales?

by on December 4, 2017

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Coke happiness machine gets naughty – this video won’t be up for long

by on December 3, 2017

Oldie but goldie from 2012

We're pretty sure Coke isn't going to like this. We're pretty sure this video won't be up for long. We're pretty sure the people who created the video had a lot of fun making it. We're pretty sure all the girls hugging the machine need to go get a real man. And we're pretty sure we really, really like this spoof.

Watch the NSFW video here.... [more…]

Millennials “would spend more” if part of a brand’s community

by on November 28, 2017

More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community, according to research from Dialogue, the content agency.

This is far higher than the average across all age groups, which was still a creditable 40%, pointing to a tangible return on investment through fostering brand communities across the board. However, millennials consistently come out as the age group that is most committed to these communities. Some 50% also agree that they are more likely to stick with a brand than switch to competitors if they are part of a brand’s community. [more…]

Is your business looking for something different – Christmas cards, folded calendars, pillow boxes, photo gifts?

Is your business looking for something different – Christmas cards, folded calendars, pillow boxes, photo gifts?

by on November 28, 2017

Editor : I wanted to really focus on what’s new, fresh and effective when it comes to print products that your business can be happy with this Christmas.

Christmas Cards

Christmas will be in the forefront of your mind now, but it certainly is for your customers. Make sure you’re ready, even at this somewhat late stage Independent research from

One Poll commissioned by Royal Mail found an overwhelming 72% of people would prefer to receive a traditional card to any electronic festive greeting sent through social media channels.

It isn't called the season for giving for nothing, so send a personal card fit for the festivities to your friends, family, or customers with Helloprint [more…]

What can hair product brands do to improve their connection with consumers?

What can hair product brands do to improve their connection with consumers?

by on November 23, 2017

A recent survey by Mintel found that 25% of men find it hard to identify with men as they are portrayed in adverts. With the male hair care industry set to achieve impressive growth over the coming years, it is imperative that hair product brands better connect and engage with their customers. [more…]

Saint Laurent : This 43 year old is still going strong .. [watch]

by on November 17, 2017

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