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How to make your coffee shop more approachable

How to make your coffee shop more approachable

by Will Corry on July 25, 2017

Coffee is big business. In addition to the hundreds of Starbucks, Costa Coffee, and Caffè Nero locations across the UK, there are thousands of independently-run cafes on high streets, little side roads, shopping centres, and just about any place where coffee is needed.

This is great for consumers, as they have access to this addictive and delicious beverage whenever they please, but what about for the small business owners getting off the ground? How are they coping with all the competition that surrounds them?

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Why matchmaking is the best way to increase sales

Why matchmaking is the best way to increase sales

by Contributing Editor on July 17, 2017

Stuart Galvin, business director, smp

Pop in-store for a packet of crisps a decade ago and the choice would be between Walkers Salt & Vinegar or Cheese & Onion. Today, there is a profusion of favourite brands, such as Kettle Chips; while new offerings like Propercorn are making inroads in the salty snack category.

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How is technology changing the sales team? … by Gemma Baker, Click4Assistance

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

by Will Corry on July 17, 2017

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.

There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.

Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.

The only interaction with a customer service representative is when the buyer collects their food.

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Message for Millennials : Haagen-Dazs is trying to become cool again

by Will Corry on July 13, 2017

General Mills’ Haagen-Dazs is trying to become cool again (was it ever thus? Take their word for it) with a new global campaign from Saatchi & Saatchi.

It’s aimed at those dreaded millennials. You can tell they’re millennials from their Cara-style eyebrows.

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KFC and Robinsons team up to promote Wimbledon | PR Examples

by Will Corry on July 11, 2017

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‘Fresh’ research on mobile marketing and the customer experience

‘Fresh’ research on mobile marketing and the customer experience

by Will Corry on July 5, 2017

Mobile shopping search is retailer’s biggest and fastest opportunity for growth
  • Shopping search on mobile is retailers largest single source of traffic by far.
  • Shopping search on mobile also has the highest bounce rates…as high as 83%­
  • 51% of sales of from paid channels happened on mobile.
  • Non branded search activity on mobile device is retailers poorest converter.
  • The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.

http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/

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Ella’s Kitchen picks bigdog for content brief

Ella’s Kitchen picks bigdog for content brief

by Contributing Editor on June 16, 2017

Leading organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing outfit bigdog as its content agency, following a competitive four-way pitch.

The brief, covering strategy, creative, distribution and media will see bigdog support the delivery of the brand’s annual content marketing plan, across its social and owned channels.

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How to market your new online fashion business

How to market your new online fashion business

by Will Corry on June 15, 2017

Breaking into the super tough fashion industry and launching your own clothing brand is a journey full of difficult decisions.

Not least of which is figuring out how you’re going to stand out from the crowded marketplace and win over customers. One of the first big questions you’ll face as you come up with your battle plan is where to take your fight – to the high street or online?

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Events : “TracyLocke wins their first UK award with Dolce by Ferrero Rocher”

Events : “TracyLocke wins their first UK award with Dolce by Ferrero Rocher”

by Will Corry on June 11, 2017

TracyLocke London took home two Gold IPM awards for its experiential, PR and social media campaign for Dolce by Ferrero Rocher at the recent IPM Awards at the London Hilton Hotel.

Dolce by Ferrero Rocher was awarded Best Use of Social and Best Consumer Product Food. The award-winning campaign titled “Dolce by Ferrero Rocher” was an unprecedented, multi-sensory dining experience set in the heart of Covent Garden.

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How customer insight has transformed the food delivery industry .. by Iain Lovatt, Blue Sheep

by Will Corry on June 8, 2017

Head into any British takeaway twenty years ago and the closest you’d get to technology would be gambling a few quid on a dusty old fruit machine or playing Toobin’ on the arcade cabinet while you wait for your Beef with Black Bean Sauce and Special Fried Rice.

Very few of us had a mobile phone, let alone a smartphone we could use to place and pay for an order that a person on a bicycle would deliver to us. As far as customer insight was concerned, things were about as sophisticated as Leandros at the Charcoal Grill knowing whether you liked chilli sauce or not.

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