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Hear from IBM, Smart Insights,Lovehoney.co.uk, IMRG and Capgemini at TFM&A Manchester

by Will Corry on May 17, 2012


TFM&A Manchester 2012  :  The biggest industry innovators and gurus will be sharing their insights, experience and future predictions surrounding all things marketing and digital commerce in the Keynote Programme.

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“Veet – The 2012 Brow” a new video from Focus Point Films

by Will Corry on May 17, 2012

We spotted this impressive new video from an Australian company called Focus Point Films. It's called Tonya Crooks - "The Brow Gal" and you should check it out...

Check the Focus Point Films website [more…]

4 of top 10 global retailers using ProofHQ to cut marketing costs… / ProofHQ’s online proofing solution

by Will Corry on May 16, 2012

Editor. Here is a very useful online proofing solution which ProofHQ's Paul Fernandez brought to my attention.  He told me...

ProofHQ makes digital versions of printed proofs and layers markup and commenting tools on them so that retail teams can review and approve the content virtually. All the commenting and discussion happens directly on the proof.

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Who else wants limited edition branded glasses? / Bacardi Brown-Forman Brands

by Will Corry on May 15, 2012

MARS\Y&R, is to roll out a cross-promotional campaign for Bacardi Brown-Forman Brands to drive awareness and sales for a selection of its spirit brands this summer. The campaign launches on May 21 and runs throughout the summer. [more…]

“Sugar-laden breakfast cereals supposedly sold as ‘low-fat’, corn starch-rich rubbish marketed as a ‘healthy’ alternative, should be outlawed”(video)

by Will Corry on May 14, 2012

Food – it seems- has become the cause of a global epidemic that we all seem to be casually ignoring. The marketing of junk to kids, the rewarding of junk as a treat and or ignorance as to how this crap affects us is alarming.

But the debates surrounding the issues are complex. We don’t have enough of an understanding of them to offer an educated alternative in this forum, but what we do feel however is that money and greed seems to be put before people in countries around the world struggling with this ‘problem’. via Cherryflava

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All about eSeller, FOUNDATION, Eurostop and a new website

by Will Corry on May 10, 2012

There is now a new site called eSeller. Here's one of their 'fresh' news items.

FOUNDATION, an independent retailer based in Gloucestershire, has chosen Eurostop, a leading supplier to the fashion, footwear and lifestyle sectors, to design and implement its new online store. via http://esellermedia.com/

Foundation has recently launched its website following the success of its established stores in Stow-on-the-Wold and Cheltenham.

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New £1.5 million marketing programme for Welch’s UK

by Will Corry on May 8, 2012

Two new premium products join Welch’s 100% Pure Purple Grape Juice, available now and rolling out across leading supermarkets throughout May. Presented in new look packaging, Welch’s three new sku’s in the chilled range, create colourful shelf appeal to drive category sales.

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The first time any UK restaurant chain has used Augmented Reality in its venues

by Will Corry on May 8, 2012

wagamama is rolling out 'blippable' Augmented Reality-enabled placemats in its 80 UK restaurants.

The campaign will run from 7 May until 3 June, and encourages diners - with the opportunity to win a free meal - to scan the placeholders with the Blippar app to learn about the wagamama lounges which will be appearing at music festivals this summer.

via Mobile Marketing Magazine

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EasyInsites and Mom365 launch the Mom365 Panel with approximately 40,000 members

by Will Corry on May 8, 2012

EasyInsites, specialists in custom panels and innovative online research solutions, and Mom365, the U.S. sister company of Bounty Ltd. in the UK, today announce the launch of the Mom365 panel. This new U.S. mom panel will be comprised of expectant and new moms and will be larger and more deeply profiled than any other U.S. research panel alternative in the market.

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Philips Public Signage at Screenmedia expo May 16-17 Earls Court

by Will Corry on May 7, 2012

Philips Public Signage, in partnership with AOpen and NDS, announced it will showcase its digital signage and mobile solutions at this year's Screenmedia expo in London.

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