Just in - Wyevale Garden Centres has launched a Christmas campaign to create awareness of the breadth of their Christmas product offering. From gifts to real trees, decorations and foodie delights - everything for an enchanting Christmas.
The campaign proposition and creative, which has been developed by direct response and relationship marketing agency WDMP, features just under 5 million door drop brochures being distributed within a 30 minute driving distance of the 45 best performing garden centres, accompanied by direct mail packs sent to all members of its loyalty programme,@GardeningClub ‘Gardening Club'. [more…]
Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.
John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.
A man’s guide to shoes for winter 2014
According to figures from Experian and IMRG online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. [more…]
— Will Corry (@slievemore) December 10, 2014
The patent, originally issued to the now extinct online reward scheme Beenz.com, covers the use of codes printed on promotional packs and till receipts or vouchers that is then linked to the ward of a prize or reward.
If the consumer enters the codes onto a website or via text or post, and once validated, they then have the chance to win a prize or reward this is likely to be a breach of the patent regardless of whether it is an instant win, prize draw or competition mechanic.
Contact firstname.lastname@example.org for more details.