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[Watch] Isobel’s debut campaign for Kelly’s of Cornwall ice cream

[Watch] Isobel’s debut campaign for Kelly’s of Cornwall ice cream

by Will Corry on May 23, 2017

Isobel’s debut campaign for Kelly’s of Cornwall ice cream last year went back to basics by being partly in Cornish So this year it’s back with some more tuition on this strange tongue – Kernewek it seems, voiced by Dawn French.

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Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

by Will Corry on May 23, 2017

By Penny Dryden, Valassis Limited

For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers.

Print coupons are very popular, and the future looks decidedly bright for digital coupons as well, given the benefits for both shoppers and retailers.

Smartphones are now extensions of our lives – among other things they are the devices through which we shop and interact with people and locations. According to a report from Google, 65 percent of people now say they regularly use their smartphone to access the Internet. In short, the way consumers shop is changing and retailers can now reach shoppers on the go, via a device that accompanies them for most of the day. [more…]

Jacob’s launches new Cracker Crisps advert: Romeo and Juliet get together

Jacob’s launches new Cracker Crisps advert: Romeo and Juliet get together

by Will Corry on May 21, 2017

  • New ad highlights the taste experience delivered by Cracker Crips, bringing the brand to life for consumers through a Romeo and Juliet storyline

Latest : pladis, a leading international manufacturer of biscuits, snacks and cakes, announced today that Jacob’s has launched a brand-new TV advert for its sharing backed snacks range, Jacob’s Cracker Crisps.

The new ad hit consumers’ televisions on Monday 8th May, during ITV’s Coronation Street. The campaign dramatises the unique Cracker Crisp product, combining the big crunch of a cracker and the big flavour of a crisp.

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Instagram and Twitter in a frenzy – all because of a simple swimsuit promotion run by US based Sunny Co Clothing … PromoVeritas

Instagram and Twitter in a frenzy – all because of a simple swimsuit promotion run by US based Sunny Co Clothing … PromoVeritas

by Will Corry on May 16, 2017

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Sales of this L’Oreal product rose 51%

by Will Corry on May 16, 2017

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Blunders : Have you seen Dove’s most recent campaign?

by Will Corry on May 14, 2017

Yes, Unilever, tell us again how you lead the fight against unrealistic body standards in the media.

Dove (Unilever)’s body-shaped bottle campaign in the UK (in partnership with Ogilvy London) is yet another example of a company stumbling and crashing head-first as they attempt to traverse the space between women’s body-image in the media, and selling consumer goods.

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Nielsen launches Everyday Analytics

Nielsen launches Everyday Analytics

by Will Corry on May 10, 2017

Today, Nielsen announces the launch of Everyday Analytics in the UK and a number of other European countries (Austria, Belgium, Germany, Italy, Netherlands, Portugal, Spain).

This new suite of analytics enables fast-moving consumer goods (FMCG) manufacturers to keep up with the constantly changing, daily conditions of today’s fragmented marketplace. By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, the new offering will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers, including price and promotion, advertising and innovation.

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Events : Book now for the 8th Annual Retail Customer Engagement Summit

by Will Corry on April 24, 2017

The 8th Annual Retail Customer Engagement Summit,

Wednesday 7th June 2017, Cavendish Conference Centre, London W1

The future of retail is not how many stores you have, but how many customers you serve.

Book now

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“Why brands should wake up to shopper marketing” … Jon Southcombe

by Will Corry on April 15, 2017

2017 is looking like a watershed year for FMCG brands. Supermarket price wars are squeezing margins, inflation-led price rises are pushing consumers away from brands and towards own-brands and e-commerce is still a relentless juggernaut.

Added to that, the fact that we’re witnessing unprecedented levels of NPD, and you can see why brands are looking for long-term solutions that drive value.

Enter shopper marketing, a practice that offers relief to hard-up brands in trying times. Shopper marketing might be a huge industry worth around £1.5bn[1] a year, but it’s still seen in some parts as a straightforward – even basic – form of marketing. [more…]

Research   : “Leaver” consumer confidence down slightly after Article 50 triggered.. Nielsen

Research : “Leaver” consumer confidence down slightly after Article 50 triggered.. Nielsen

by Will Corry on April 13, 2017

“Strong support” for Brexit among leavers has steadily declined

Consumers expect price rises in every major category of goods - from groceries to cars to housing

The first study gauging British consumer confidence immediately after Article 50 was triggered reveals confidence among those who support Brexit has fallen.

The latest Nielsen Survey of Consumer Confidence and Spending Intentions revealed that although British consumer confidence, overall, remained stable at 102, the level among “Leavers” dropped from 109 in January to 106 in early April, whilst “Remainer” confidence increased one point to 97.

A score over 100 indicates degrees of optimism, below 100, degrees of pessimism.

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