The Superstar Smile campaign, which is fronted by Made in Chelsea’s Binky Felstead, coincides with National Smile Month (20th May – 20th June) and follows the introduction of new Extra White Bubblemint last month.
Retailers looking to show their support can pick up a Superstar Smile and Extra White Bubblemint point of sale suite from their local Wrigley representative. (more…)
While the number of women-led firms continues to grow, the size of those firms does not. Yet those female entrepreneurs who are successful at accessing networks and capital perform on par with their male counterparts.
In an ongoing commitment to women high-growth entrepreneurs a global collaboration of women and men, named We Own It, seeks the most promising woman-led companies for a Global Pitch Competition organized by Astia and The Next Women. Interested startups and investors can register on the We Own It website: www.weownitsummit.org
Ever since Tesco got found out, about about their secretive horse meat ways, people have gone one of two ways on the whole horse meat thing. Either you have stopped buying any minced ready meals or you have sought out the pubs in London that began to offer horse meat burgers.
Now though there is no need to leave the comfort of your own home with the Horse Meat Cookbook. You can order all sorts of exotic meat online including pony and get cooking with the help of the Horse Meat Cookbook recipes.
Iain Lovatt... is the surge in young directors under 35 years of age, which illustrates the entrepreneurial and inventive reputation of the Irish.” “The research offers an unparalleled insight into the vast array of industries in which female directors operate in Ireland,” said Iain Lovatt, CEO of Blue Sheep... Read more »
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Alistair Darby, chief executive of pub group Mitchells & Butlers, is targeting a better sort of drinker.
In a session at IBM's Smarter Commerce Global Summit in Nashville yesterday, Michael Lahue , e-commerce project manager, and Lisa Langan , e-commerce marketing analyst, both of Carter's discussed how the cross-channel retailer of baby and children's apparel is leveraging personalization solutions to drive sales across its organization. [more…]
As an official sponsor of Borussia Dortmund, Lebara’s branding will soon appear in the stadium of one of the top two most recognised and successful football clubs in Germany.
It may be a cliché, but yes, sex (or in this case, adult-orientated content) does have the potential to sell -- but in my opinion, it's all down to luck. Let's look at a few examples including Wonderbra's "Hello Boys"
Although it was almost 20 years ago when Eva Herzigova appeared on billboards around the U.K. in nothing but her underwear, the impact of this now iconic piece of visual content remains fierce. Labeled "the poster image of the 90s" by the campaign's editor, Stefano Hatfield, the photograph's eye-catching nature allegedly caused car accidents throughout the U.K. [more…]