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Body image: Victoria’s Secret “The Perfect ‘Body’” campaign sparks #iamperfect movement

by Will Corry on October 31, 2014

Does Victoria's Secret have an obligation to send what some deem "the right message" to young girls? They are now under fire for a new ad campaign that features the slogan "The Perfect 'Body.'"

The slogan, which refers to the retailer's "Body" lingerie line, appears with images of Victoria's Secret angels on the company's website and in stores in the UK. The ads have prompted a widespread backlash online and inspired the hashtag #iamperfect on Twitter.

One comment .. Look who the message is coming from and give your heads a shake. They are a corporation trying to sell product any way they can. Don't like the message, don't buy it.

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Great for a Christmas bake! – Standeazy with the iPad mini

by Will Corry on October 31, 2014

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Top Connect’s TravelSim service reaches 2014 user and roaming savings targets

by Will Corry on October 30, 2014

Telecom specialist reports that this year’s target of driving the customer base to 5 million and saving collective users more than $280 million in roaming charges has been achieved two months early

As the doors of the London event World Travel Market are about to open next week, telecoms firm Top Connect (www.topconnect.com) today reports that it has reached its end 2014 targets with its pre-paid TravelSim (www.travelsim.com) roaming service and is  two months ahead of its business schedule. [more…]

Aperol hits record sales at Waitrose

by Will Corry on October 30, 2014

Following recent activity in the UK, Italian aperitif brand Aperol has seen sales at Waitrose soar by 800% in one year, according to the annual Waitrose Food & Drink Report 2014.

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More than three quarters (78%) of consumers now browse online before buying in-store

by Will Corry on October 30, 2014

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Video : Top models Joan Smalls and Isabeli Fontana warming up before some competitive dodgeball and parkour

by Will Corry on October 30, 2014

Fashion aficionados have been waiting eagerly for H&M's H&M x Alexander Wang Collection and this promo for it does not disappoint.

Filmed in a labyrinthine underground-meets-outdoor space in London, it's an edgy, high-energy spot featuring top models Joan Smalls and Isabeli Fontana warming up before some competitive dodgeball and parkour.

It was directed by London collective Tell No One (aka Luke White and Remi Weekes) and created by H&M Redroom with VFX from MPC. The original music is by DJ Diplo. The collection will be in-store Nov. 6.

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WDMP develops loyalty programme for Lansinoh / ‘Happy Tummy Club’

WDMP develops loyalty programme for Lansinoh / ‘Happy Tummy Club’

by Loudmouth PR on October 30, 2014

As part of its ongoing focus on supporting breastfeeding Mums, Lansinoh, a leading manufacturer of breastfeeding products, has appointed direct response and relationship marketing agency, WDMP, to develop its customer engagement strategy in the UK and US markets.

Lansinoh’s ‘Happy Tummy Club’ launches in the UK next week and aims to connect with expectant Mums by providing them with essential information and support at each stage of their pregnancy journey and beyond in to baby’s first years.The Happy Tummy Club advice is provided by Lansinoh’s very own Health Expert, Kate Hilton. [more…]

‘Should’ve gone to Specsavers’ down under – new videos from Australia

by Will Corry on October 29, 2014

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Will this news help to secure the much sought after knighthood for David Beckham?

by Will Corry on October 28, 2014

Victoria Beckham has been named the UK’s most successful entrepreneur of 2014, based on strong sales, the number of jobs she has created, and her estimated wealth overall.

The former Spice Girl’s firm turned over £30m last year, a rise of 2,900pc in the last five years.

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Flagship stores create the buzz a brand needs to succeed

by Assistant Editor on October 27, 2014

By Helene Mills, Associate Director, Pragma - a St Ives Group company

Flagships represent the lead in many areas of business and culture – they are the first, the largest, the fastest and the best. In retail, well-executed flagship stores help to define a brand’s personality, drive engagement, and win the hearts and minds of consumers.

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