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Red Bee launches new Stowford Press campaign

Red Bee launches new Stowford Press campaign

by on May 25, 2018

Red Bee have released a new campaign - ‘The Wonderfulness of Local’ – for Westons Cider brand Stowford Press.

ellie alastair stowford pressRed Bee were tasked with helping the brand stand out in a category crowded with images of summer orchards and happy friends at festivals.

The aim is to increase both brand saliency and category reach. This is alongside helping support Westons’ ambitious volume targets for Stowford Press, across both on-trade and off-trade.

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Marketing strategies to make consumers love your brand .. exclusive to theMarketingblog

Marketing strategies to make consumers love your brand .. exclusive to theMarketingblog

by on May 21, 2018

The key motive of marketing is to make followers fall in love with the brand. Creating an effective marketing strategy is nothing but a herculean task. There are clearly numerous strategies to market a brand and the methodology may differ from brand to brand.

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Benefits of using E-Cigs in the business world

Benefits of using E-Cigs in the business world

by on May 18, 2018

Recently, E-cigarettes has been a hit in the industry. This current generation has loved the thought of having a cigarette that has been developed and marked as something that does not cause cancer.

Tobacco companies have wanted to make ever since the tobacco industry has been booming.

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Initials launches Seriously Spreadable campaign

by on May 15, 2018

Latest:   Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable.

Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. [more…]

Toast Prince Harry and Meghan’s wedding with a new brew

Toast Prince Harry and Meghan’s wedding with a new brew

by on April 17, 2018

Royal fans with a taste for beer will be able to celebrate Prince Harry and fiancee Meghan Markle's wedding day with a special ale brewed in the town where the couple will get married next month.

"Harry & Meghan's Windsor Knot" has been brewed to give the traditional British pint a U.S. twist in honor of the nuptials of the transatlantic couple who will get married at Queen Elizabeth's Windsor Castle home, west of London, on May 19.

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High street store openings at lowest level in seven years

by on April 11, 2018

Research compiled by the Local Data Company (LDC) for PwC, unveiled that an average of 16 high street stores closed every day in 2017, with the second half of the year reporting substantially more closures and less openings than the first.

The report said this reflected a tougher trading environment overall, with a slowdown in consumer spending alongside rising staff and business rates costs. [more…]

Content marketing is no longer a cool experiment for UK supermarkets

Content marketing is no longer a cool experiment for UK supermarkets

by on April 9, 2018

25 years ago, the UK supermarket chain Sainsbury’s debuted a magazine.

Even before the internet took over and made it easy for anyone to distribute content, Sainsbury’s wanted to reach customers outside of its aisles. So it created a glossy print publication that offered recipes, cooking tips, and feature articles. Eventually, other cornerstone brands like Tesco and Waitrose followed suit with their own magazines. [more…]

This successful – and occasionally mocked – online fashion chain is branching out into make-up and maybe more

This successful – and occasionally mocked – online fashion chain is branching out into make-up and maybe more

by on April 8, 2018

Nick Beighton may be a chartered accountant but his typical work attire is more smart casual than beancounters’ suit.

Which is highly appropriate since he is the chief executive of online fashion juggernaut Asos, which specialises in supplying the latest trends at the click of a mouse or tap on a phone screen. [more…]

Latest Retail News : Co-op back in the black, AO World, Gender pay gap data, Sainsbury’s bid speculation … Via Retail Week

by on April 6, 2018

Co-op back in the black as food like-for-likes rise

The Co-op returned to profit in 2017 on the back of strong food sales and the growth of its wholesale business.

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FMCG : New product launch from Heinz

by on April 1, 2018

Have you ever wondered what standard mayonnaise would taste like if combined with the delectable taste of Belgian dark chocolate?

Well, wonder no longer, as Heinz has developed an entirely new recipe bringing the two ingredients together just in time for Easter.

Culinary experts have created the “Heinz [Seriously] Good Chocolate Mayonnaise", a sauce which they claim can be paired with sweet and savoury foods alike.

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