Get in Touch

Retail

Ella’s Kitchen picks bigdog for content brief

Ella’s Kitchen picks bigdog for content brief

by Contributing Editor on June 16, 2017

Leading organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing outfit bigdog as its content agency, following a competitive four-way pitch.

The brief, covering strategy, creative, distribution and media will see bigdog support the delivery of the brand’s annual content marketing plan, across its social and owned channels.

[more…]

How to market your new online fashion business

How to market your new online fashion business

by Will Corry on June 15, 2017

Breaking into the super tough fashion industry and launching your own clothing brand is a journey full of difficult decisions.

Not least of which is figuring out how you’re going to stand out from the crowded marketplace and win over customers. One of the first big questions you’ll face as you come up with your battle plan is where to take your fight – to the high street or online?

[more…]

Events : “TracyLocke wins their first UK award with Dolce by Ferrero Rocher”

Events : “TracyLocke wins their first UK award with Dolce by Ferrero Rocher”

by Will Corry on June 11, 2017

TracyLocke London took home two Gold IPM awards for its experiential, PR and social media campaign for Dolce by Ferrero Rocher at the recent IPM Awards at the London Hilton Hotel.

Dolce by Ferrero Rocher was awarded Best Use of Social and Best Consumer Product Food. The award-winning campaign titled “Dolce by Ferrero Rocher” was an unprecedented, multi-sensory dining experience set in the heart of Covent Garden.

[more…]

How customer insight has transformed the food delivery industry .. by Iain Lovatt, Blue Sheep

by Will Corry on June 8, 2017

Head into any British takeaway twenty years ago and the closest you’d get to technology would be gambling a few quid on a dusty old fruit machine or playing Toobin’ on the arcade cabinet while you wait for your Beef with Black Bean Sauce and Special Fried Rice.

Very few of us had a mobile phone, let alone a smartphone we could use to place and pay for an order that a person on a bicycle would deliver to us. As far as customer insight was concerned, things were about as sophisticated as Leandros at the Charcoal Grill knowing whether you liked chilli sauce or not.

[more…]

The ultimate marketing tool: 5 tips for a successful shop makeover

The ultimate marketing tool: 5 tips for a successful shop makeover

by Will Corry on June 2, 2017

Forget about slow spells or quiet Wednesdays. Your shop hasn’t just been going through a temporary or normal rough patch……it’s absolutely dead.

And you’re starting to worry. You can’t remember the last time you were queued out the door or what it feels like to be completely rushed off your feet. Which means your profits have also come to a standstill.

But what can you do to get people back through the door and the till ringing nonstop again?

[more…]

What are the most effective ways of driving traffic and site conversions without increasing ad spend

by Will Corry on June 1, 2017

B2B Marketers. Still need more leads for the rest of 2017?

Use theMarketingblog's'Load Your Own Content' plan

[more…]

American Eagle’s underwear line, Aerie, stopped retouching photos of their models

American Eagle’s underwear line, Aerie, stopped retouching photos of their models

by Will Corry on May 31, 2017

About a year ago, clothing brand American Eagle's underwear line, Aerie, stopped retouching photos of their models. As their CEO Jennifer Foyle said in a statement, "There is no need to retouch beauty." More

[more…]

[Watch] Isobel’s debut campaign for Kelly’s of Cornwall ice cream

[Watch] Isobel’s debut campaign for Kelly’s of Cornwall ice cream

by Will Corry on May 23, 2017

Isobel’s debut campaign for Kelly’s of Cornwall ice cream last year went back to basics by being partly in Cornish So this year it’s back with some more tuition on this strange tongue – Kernewek it seems, voiced by Dawn French.

[more…]

Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

by Will Corry on May 23, 2017

By Penny Dryden, Valassis Limited

For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers.

Print coupons are very popular, and the future looks decidedly bright for digital coupons as well, given the benefits for both shoppers and retailers.

Smartphones are now extensions of our lives – among other things they are the devices through which we shop and interact with people and locations. According to a report from Google, 65 percent of people now say they regularly use their smartphone to access the Internet. In short, the way consumers shop is changing and retailers can now reach shoppers on the go, via a device that accompanies them for most of the day. [more…]

Jacob’s launches new Cracker Crisps advert: Romeo and Juliet get together

Jacob’s launches new Cracker Crisps advert: Romeo and Juliet get together

by Will Corry on May 21, 2017

  • New ad highlights the taste experience delivered by Cracker Crips, bringing the brand to life for consumers through a Romeo and Juliet storyline

Latest : pladis, a leading international manufacturer of biscuits, snacks and cakes, announced today that Jacob’s has launched a brand-new TV advert for its sharing backed snacks range, Jacob’s Cracker Crisps.

The new ad hit consumers’ televisions on Monday 8th May, during ITV’s Coronation Street. The campaign dramatises the unique Cracker Crisp product, combining the big crunch of a cracker and the big flavour of a crisp.

[more…]