Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.
The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more than $1 billion in annual revenue.
Some 84% of respondents say their company creates product brochures; the next most-commonly created content type is slide presentations (79%), followed by whitepapers (78%), and videos (76%).
— Will Corry (@slievemore) August 1, 2015
Identifying and understanding consumer interactions and attitudes to FMCG products is crucial to the potential long term success of any brand.
The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers to identify attitudes and perceptions towards purchasing and consuming food and drink products.
For a detailed overview of this year’s Grocery Eye please call Catherine Elms, Research Director on +44(0)1865 336 400
Going up against other finalists, NewVoiceMedia will compete for the prestigious award, with the winner being revealed at the Lloyds Bank National Business Awards gala dinner held on 10 November at Park Lane’s Grosvenor House Hotel in London.
Drinkers of Greene King’s East Coast IPA, the latest addition to the Greene King IPA family, will be in with the chance to win one of three stateside trips this summer. Three holidays to Boston, Washington D.C. and New York, worth £4,000 each, are up for grabs after the competition launched on Greene King’s East Coast IPA, IPA’s Facebook page at the end of June.
East Coast IPA is the focus for this major on and off trade promotion to celebrate the beer’s fusion of American hops with the easy-drinking refreshment of classic British pale ales.