The initiative invites customers to leave their old and unwanted clothes by any brand at Marks & Spencer stores. These are then given to Oxfam to be resold online or in international markets. What is not sold or re-used is recycled.
The online campaign, created by RKCR/Y&R, consists of a series of stylishly animated films narrated by Joanna Lumley. The films show dozens of items of clothing morphing into good deeds while the Absolutely Fabulous star explains all the ways Shwopped items can help those in need.
A survey of 250 British retail decision-makers released today by Global-e, the cross-border e-commerce specialist, reveals that 3 in 5 (60%) retailers have made no business plans whatsoever should a Brexit go ahead in June; a little over a month away. In fact, 96% of retail sole traders have made no business provisions at all for a potential Brexit.
Among the cross-section of retail businesses surveyed, medium-sized retailers (100-249 employees) are most prepared for a potential Brexit with over a half (54%) saying they have made plans as a business already. This group was also most in favour of a Brexit, with 54% saying that they will vote to leave the European Union, compared to under a quarter (24%) of respondents in companies with more than 500 employees. [more…]
Today The Co-op launches its Summer TV campaign ‘Be as unpredictable as the Summer’. The 40-second commercial, accompanied by four 10 second ads create a contagious spirit of unpredictability that unleashes the potential for experiences to take you anywhere.
The advert shows the escalation of events that leads to a group of friends getting together to celebrate the British summertime spontaneously, having woken up that morning with no idea that they’d end up on the beach enjoying a feast.
eBay Advertising’s data reveals that, ahead of the last World Cup, searches for ‘flat screen TV’, ‘sound bar’ and ‘projector’ all spiked on eBay.co.uk at a total of almost 5,000 on 26th May, as shoppers primed their homes for optimum viewing. A similar uplift is expected this year as the nation gets ready to cheer the UK and Ireland on in a range of sports. [more…]
Shoppers remain unsold on buying online without having seen products physically, especially when it comes to big ticket and personal items like shoes.
According to new research from business intelligence research consultancy Future Thinking, although just under half of UK consumers (42%) buy online as a matter of course, we’re more likely to buy tablets and computers without having checked them out in a physical store than we are what we wear or use domestically.
Webrooming is the latest phenomenon impacting the online retail industry. In just the last year the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store.
Leo Burnett has unveiled the latest ad in the new McDonald’s ‘good times’ brand campaign. The ongoing campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of simple, easy enjoyment. In this installment the brand highlights the ‘good times’ that are happening around us all the time.
The beautifully shot ad, directed by James Rouse, takes the form of one minute and delves in and out of the lives of the people of Britain as they enjoy their very own little ‘good times’. Some of these are McDonald’s moments, some are not, however, they are all familiar, relatable, and designed to be a reflection of the moments we enjoy in modern Britain.
TX write ... The Judges Panel met to shortlist brand for TX's inaugural eXchange Awards. TX facilitates better marketing through forensic brand guidance. We improve the odds of success with future investments and actions.
Our inaugural eXchange Awards celebrate brands eXchanging brilliantly already, with an amazing panel of judges:
- BV Pradeep, VP Consumer & Market Insight,Unilever
- Simon Walker, CEO, Kepak Convenience Foods
- Helen Welch,Director of Customer Insights, Saga
- Bill Scott, CEO, Droga5
- Peter Cowie, CEO, The Oystercatchers
- Carol Reay, Chairman, TransgressiveX