— Will Corry (@slievemore) September 28, 2016
Earlier this week, BHS announced it will be making a comeback as an online retailer just one month after the brand closed its last remaining high-street store. The department store will relaunch on Thursday, with a focus on home furnishings and lighting to begin with, and expanding to cover clothing, kitchen and dining in the coming weeks.
- Tell us about Nielsen Quick Predict?
- You talked about the 15% failure factor. Tell us how your new concept can change that to a 85% success factor.
- We talked about the blue chip FMCG companies being your main target. How important are the smaller players to you?
- What role does your Innovation Studio play?
- Does this new concept help the FMCG category managers in their drive for shelf space?
- What is the downside, if any for manufacturers who use your new concept?
McCann London and Shredded Wheat have given consumers the chance to 'Shred Life' in a new diving competition with a £150 cash prize.
Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to 'Shred Life' himself, the brand has expanded the creative further by allowing consumers to have their turn.
— Will Corry (@slievemore) September 22, 2016
Leading frozen food brand Birds Eye, announces the launch of its new packaging designs for its Simply Breaded and Harry Ramsden’s product ranges. Conceived and executed by brand design consultancy Brandon, the new designs mark a move away from the masterbrand strategy Birds Eye has adopted over the past 10 years.
Tasked with reinvigorating the brand to help consumers find it more easily in supermarket freezers, Brandon has created a design that heroes the product and evokes memories of happy times spent together as a family – round the family dining table and at the seaside for the Simply Breaded range and Harry Ramsden’s respectively. [more…]
Plus size retailer Curvissa, has launched its new Autumn/Winter campaign in the run up to the festive season. Developed by marketing specialists Jaywing, the new campaign will set Curvissa apart from its competitors by placing its customers at the heart of its brand ethics. The campaign has launched with a series of TV ads running throughout September and October.
Jaywing was responsible for the development of the entire ad campaign, following a successful brand re-positioning, bringing to life Curvissa’s unique selling point as a brand that doesn’t just scale-up clothes, but designs them with the wearer in mind. By putting the customers’ needs at the centre of the brand, Jaywing has developed a distinct voice and image for the future of the label. [more…]
Article by Chloe Rigby : Internet Retailer
The fashion retailer said today that 26.5% of group retail revenue was generated online in the six months to July 31. That’s up from 22.3% at the same time last year, and comes following a steady growth in the proportion of sales taking place on the internet in recent years.
At the same time, mobile and tablet sales accounted for 50% of ecommerce revenues – up from 47% last time. This, said French Connection, came as the retailer focused on customer relationship management (CRM) and targeted social media advertising.