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Brand owners should prepare for rush to register moving images and sounds

Brand owners should prepare for rush to register moving images and sounds

by on November 1, 2018

Registering trade marks for moving images has long been an incredibly laborious task in the UK, but new laws due to take effect in less than three months’ time will make the process much easier.

So what will these new laws mean for brand owners and how can they prepare to take advantage of them?

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7 ways to make sure your e-commerce site is safe from hackers

7 ways to make sure your e-commerce site is safe from hackers

by on October 28, 2018

Shopping sites are especially susceptible to attempted cyber attacks as they tend to be responsible for vast amounts of customer data that hackers can exploit for financial gain.

Since this is the case, it makes sense for all e-commerce operators to shore up their security measures and minimise the likelihood of a breach occurring. Here are some tips to help you with your defensive efforts.

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Digitising our vanishing high streets, by Jamie Matthews, CEO of Initials

by on October 25, 2018

In this piece Jamie Matthews, CEO of independent creative agency Initials, looks at the power of digital to both destroy and save Britain’s vanishing high streets.

Despite the seemingly constant ‘death of the high street’ headlines, it’s where you live that determines how you feel Britain’s high streets are really doing. There are comparatively affluent neighbourhoods up and down the country that remain home to vibrant retail areas. But, there are also no shortage of places where the retail picture is undoubtedly darkening.

The number of places like this are increasing, and if you live in one of them, the local high street serves as an up-close-and-personal daily reminder of the challenges retailers are facing. [more…]

Making online lingerie shopping much more intimate and stress-free

Making online lingerie shopping much more intimate and stress-free

by on October 22, 2018

NEW.... figleaves.com is making online lingerie shopping much more intimate and stress-free with personalised customer experiences.

The ecommerce brand is partnering with RichRelevance, the global leader in omnichannel personalisation, to recommend seasonal products for customers selected from thousands of options available on the website.  [more…]

Social media superstar  .. Your content has gone viral online …

Social media superstar .. Your content has gone viral online …

by on October 17, 2018

Gazillions of people liking, sharing, retweeting your content. Without warning, the world is talking about your brand. New customers are falling over themselves to buy your product. Your content has gone viral online.

You’re a social media superstar… in an ideal world.

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Supermarkets : No more check out tills?

by on October 13, 2018

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Online business : Simplifying your checkout process

Online business : Simplifying your checkout process

by on October 9, 2018

 

Of all the things you can do when you start your online business, whether your goal is to open a furniture store, sell electronics, ebooks or cosmetics, simplifying your checkout process is one of the most important.

Eliminating as many steps as possible for the customer between making the purchase decision and paying for the item offers a number of benefits for your business.

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Ownable : The Clearing creates brand for TI Media’s shopping service

Ownable : The Clearing creates brand for TI Media’s shopping service

by on October 3, 2018

Brand consultancy The Clearing has created a brand for revolutionary ecommerce shopping service Ownable, launching in September 2018 with TI Media.

The partnership between TI Media and Ownable allows readers to place orders for products they see featured in the pages of magazines, and launched with the October 2018 issue of Livingetc.

It will be available with the November issues of Ideal Home, Style at Home, Homes & Gardens and Country Homes & Interiors.

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Want more quality leads – load your latest success story into theMarketingblog

by on September 2, 2018

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