In a campaign full of media firsts, planned and bought by Arena Media, Domino’s Pizza will be advertising via London taxis for the first time, as well as via podcast platform, Acast.
Running from Friday 24 April, Domino’s branding will appear on London cabs, with the humorous creative, by Iris making, it look as if cabbies are Domino’s delivery drivers.
— AdForum (@adforum) April 23, 2015
Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation.
Over two weekends in February, visitors to The Tongue Twister were able to experience how their sense of sight, smell and sound influences our perception of taste.
The campaign focused on the fact that we are increasingly looking for authentic ‘experiences’ when we dine – which is evident from the popularity of immersive, sensory restaurants such as Dans le Noir and the Rainforest Cafe.
Point-of-sale (PoS) specialist SP Group today announced it has achieved the joint ISO/IEC27001:2013 certification, part of the family of global standards helping organisations keep information assets secure.
1 The premium take-out space in Europe continues to heat up as a number of startups target parts of the market that Just Eat, Foodpanda and Delivery Hero aren’t yet catering for. Namely, food delivery from premium restaurants that don’t traditionally offer a take-out and delivery service.
The best funded is the U.K.’s Deliveroo, which earlier this year raised a $25 million Series B round led by Accel Partners — money it pegged for European expansion. Today the London-headquartered startup is making good on that promise, launching the service in Paris andBerlin, following a quiet launch in Dublin earlier this week.
2 JUST EAT today announces the appointment of Barnaby Dawe as Chief Marketing Officer.
Barnaby brings with him a wealth of experience, having spent over 15 years leading the marketing strategies for some of the UK’s most exciting and iconic brands, including Sky, Channel 4, Heart FM, The Sun and The Times newspapers. Prior to JUST EAT, Barnaby was Chief Marketing Officer at HarperCollins Publishers and has been consulting a range of retail and e-commerce brands to drive growth through marketing, brand and digital strategies.
Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets.
With the Duke and Duchess of Cambridge expecting their second child, Coral is aiming for a greater share of voice as betting operators gear up for a surge of bets on the baby’s sex, name, weight, and other key aspects of the birth. [more…]
Cats are a staple of internet entertainment.
Scroll through your social media feeds and it won’t be long before you stumble across a feline, frolicking around on your screen; but up until now, the cat has merely been the subject and not the creator, leading Whiskas to ask, what do they get up to when we’re not looking?