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20 mistakes events make on social media and how to fix them

by Will Corry on April 23, 2014

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Getting really hung up on EE/Orange customer service – Miles Brignall, The Guardian

by Will Corry on April 23, 2014

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I have been trying to sort out a problem that my mum has been having since she got her iPhone4 on a contract with Orange six months ago. It will not receive any mobile data, despite the hefty sum she pays monthly for her plan, which includes 500mb data.

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Nothing stops Nigella doing her ‘TV advert’ job

by Will Corry on April 21, 2014

She may have been denied entry to the US, but that's not going to stop globe-trotting Nigella Lawson @Nigella_Lawson doing her job.

The celebrity chef, who admitted to using cocaine, has been given special permission to work in New Zealand on a TV advert for Whittaker's chocolate.

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’125th birthday’ brand Bahlsen goes on the road with Toucan

by Will Corry on April 19, 2014

German biscuit maker Bahlsen asked   @Toucan_ to help them celebrate their 125th birthday by taking their brand on a tour of retailer head offices across the UK.

The events, running from March to July, have seen the brand sampling their range at nine retailer and publisher head offices, including Sainsbury’s, Tesco, ASDA and The Grocer publisher William Reed. 

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Marketing Nuggets : Carling’s, Superdrug, Honda, Kinetic Worldwide, Yeo Valley

by Will Corry on April 18, 2014

UK Marketing. Collection of special articles. Enjoy...

Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. Get your success story loaded in theMarketingblog.

Call today! Will Corry 01784 434 412  will@themarketingblog.co.uk

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Video : Greggs puts its coffee to the test in #TopSecret campaign

by Will Corry on April 16, 2014

Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message.

The integrated campaign which comprises radio, national press, PR, interactive mobile advertising and social media activity, kicked off recently with a national blind taste test – the biggest ever undertaken by the retailer.

The @topsecretcoffee experiential campaign saw a uniquely branded van take to the road touring seven cities in seven days across the UK, covering 1,342 miles across Glasgow, Newcastle, Liverpool, Manchester, Leeds, Cardiff and Bristol, challenging the taste of the brand’s unique blend against people’s perceptions of popular high street coffee brands.

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Haygarth launches mobile responsive site for Rachel’s Organic

by Will Corry on April 16, 2014

Creative agency Haygarth @We_Are_Haygarth has designed and launched a fully responsive new website for Rachel’s Organic – www.rachelsorganic.co.uk Rachel’s identified a mobile site as the next logical step in their consumers’ journey.

Following a full website refresh for Rachel’s two years ago, Haygarth was tasked with designing and building a fully responsive site for Rachel’s core consumer base of upmarket, affluent and stylish women; aged 30 to 65. The new website is the latest digital investment for the brand undertaken by Haygarth. [more…]

Provocative : Questions asked about American Apparel’s online catalog graphics

by Will Corry on April 16, 2014

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Easter buying – new study from Internet Retailing

by Will Corry on April 15, 2014


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Across the pond – Tesco is having a second stab at the US market

by Will Corry on April 15, 2014

Tesco is having a second stab at the US market, announcing plans yesterday to open the first franchise stores of its clothing business F&F @FandFclothing across the pond.

The move comes just seven months after Tesco backed out of its Fresh & Easy venture in the US, booking a £1bn writedown on the move after attempts to take on US retail giants like Walmart failed.

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