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Retail captures ‘getting ready’ moment with makeover bus tour campaign

by Will Corry on September 2, 2014

Online fashion and beauty retailer has launched the £600,000 Very Beauty Bus tour campaign, #VeryBeautyTour which has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter. The tour visits Liverpool, Leeds and Birmingham over the next two weeks, offering mini-makeovers in a transparent, branded bus to help local residents capture and share their ‘getting ready’ moments.

It combines both experiential marketing and digital out-of-home (DOOH) so consumers can share their post-makeover pictures to DOOH screens. [more…]

Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

Register Free

ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.


The latest news about ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

More information about ad:tech London


Blunders : A badly executed new website launch and a definite image blunder from the National Lottery

by Will Corry on August 31, 2014

I checked my potential winnings from the National Lottery on their site this late August Sunday morning.  It was, as usual a lost cause.

However I was also 'hit' squarely with a series of excuses which in my language add up to a badly executed website change over and a big image blunder from the National Lottery.

Read on and you will see a series of things you cannot do until, as they quote 'the new site will be up soon'


To be launched at ad:tech London : AdKash becomes AdKoin: your benefits redouble

by Will Corry on August 30, 2014


It’s a smartphone stand – so why should you consider the Standeazy phone stand as a corporate gift?

by Will Corry on August 30, 2014

"I was wondering if there was a chance to mention a promotional gift which is unusual but very well received by exhibitors or those holding a conference or corporate event looking for a giveaway that does not end up in the bin.

Standeazy is a credit card sized smartphone stand @standeazy that can be customised with a logo on the tab and a bespoke backing card …"


Contrasting news : Troubled Tesco brings Lewis in early and Lidl’s £20m new ‘More British’ marketing plan

by Will Corry on August 29, 2014

£20m new marketing plan from Lidl & eating into Tesco's profits

Lidl is to stop door-to-door deliveries of its traditional promotional leaflets as it switches to TV, social media and cinema advertising in a bid to broaden its customer base.

Bad news for Tesco. Britain's biggest supermarket said price wars and slow progress on reforms will eat into its profits this year - and investor dividends. Tesco said a "number of uncertainties, including market conditions" meant it expected trading profit for the financial year of between £2.4bn and £2.5bn. Analysts had expected around £3bn. The board expects to set an interim dividend of 1.16p per share, which is 75pc lower than last year's payment.


Fashion Blunders / A striped children’s top decorated with a large six-pointed star is taken off the shelves by Zara

by Will Corry on August 27, 2014


Accurate device routing in three steps to match visitors with the right web experience based on device type / Netbiscuits Device Routing

by Will Corry on August 26, 2014

Netbiscuits launches routing tool for mobile websites.

Mobile analytics and device detection company, @Netbiscuits have launched its cloud-based Device Routing tool, which allows businesses of all sizes to route web traffic to the right online experience based on device type.

Netbiscuits Device Routing is an enterprise-grade tool with built-in device classification that organises device traffic into one of four themes for the rapid and accurate routing of connecting devices. With a single line of code written in JavaScript and embedded in the header of a web application, businesses can set up accurate device routing in three simple steps to match visitors with the right web experience based on their device type.


Classic Blunders : Charlize Theron wears the wrong watch – the cost is only £12m

by Will Corry on August 24, 2014

Charlize Theron – Raymond Weil Watches

Designer Raymond Weil paid Theron for the rights to her wrists for two years, so she could wear only his watches. The model and actress did not play by the rules and went to a press conference wearing a Dior watch. As you can imagine, Weil wasn’t too happy about this and went on to seek £12m in compensation.

More big blunders with endorsements

Read the blunder stories we have carried in theMarketingblog