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Fresh Relevance – Enabling messages to be automatically sent to shoppers, informing them when the price of products they have browsed have been lowered

by James on December 1, 2016

Fresh Relevance, the marketing hub for online retailers, have announced the launch of its Price Drop Emails functionality that enables messages to be automatically sent to shoppers, informing them when the price of products they have browsed have been lowered.

Fresh Relevance not only identifies the shoppers who have browsed price drop products, but also allows details (including images) of these products to be automatically inserted into the email, so that it is relevant for each individual shopper. Fresh Relevance automatically identifes all shoppers who have browsed products that have fallen in price, with no manual configuration from the marketer.  What is more, as the emails are sent via the organisations own ESP, it gives the marketer full control over creative element of the message. [more…]

Research : Revealed: the bad spending habits leaving Brits skint

Research : Revealed: the bad spending habits leaving Brits skint

by James on November 28, 2016

With Christmas just around the corner, a new survey reveals the bad spending habits leaving Brits in the red.

10,000 people in the UK were asked by finance specialist Solution Loans which reckless spending behaviour they were guilty of – and between spontaneous shopping sprees, mounting monthly bills and living beyond our limits, it looks like many of us may struggle to save for the big Christmas shop.

With Brits set to spend a record £42 billion this Christmas, the results of this survey have revealed the key obstacles standing in the way of our seasonal savings - with men having more trouble with monthly bills, while money management issues are leaving women of the UK hard up.

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How to ensure your brand’s website stands out from the crowd

How to ensure your brand’s website stands out from the crowd

by Will Corry on November 28, 2016

In a sea of millions upon millions of websites, you want to be sure that yours is found by your target audience. You want it to stand out from the crowd and send a powerful message. There are some key ways to do that, including the ones discussed here.

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Interested in the latest news, insights and fresh thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read

Interested in the latest news, insights and fresh thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read

by Will Corry on November 27, 2016

We’ve said it before, and we’ll say it again – experiential marketing is on the rise.
Brands from every available industry are consistently turning their attention towards methods for making their companies a more tangible presence within the lives of consumers, and experiential marketing offers a source of advertising that can be touch, felt, tasted, and fully experienced.
After all, while you can use SEO to rank your business higher in the search engine, and ensure that people are seeing your company when they search for crucial keywords – you need another method to engage the traffic that comes your way.
When it comes to making the most of experiential marketing within your company, the opportunities for creativity are practically endless. Let’s take a look.

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The top 11 mistakes and best practices for designing an actionable customer journey map

by Will Corry on November 26, 2016

You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in.

You were told that journey maps are the be-all-end-all tool for customer experience transformations. But looking at your maps, you suddenly have no idea what you need to improve or how/ where to begin to improve it. Now what? Where did you go wrong?

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Guide to achieving customer experience (CX) excellence

Guide to achieving customer experience (CX) excellence

by Will Corry on November 26, 2016

Today, consumer expectations are higher than ever before. They want personalized, relevant communications that are available on-demand and accessible via the device of their choice.

But for large organizations challenged with legacy systems, departmental silos and ever-changing regulations, delivering on the CX promise is easier said than done.

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New Report : UK’s biggest retailers still battling with the basics of ecommerce, costing billions each year

by Simpson on November 23, 2016

UK retailers are missing out on £2bn in online revenue each year due to slow websites and not having guest checkouts, according to a new report on ecommerce performance, by online retailing specialist Summit. Argos and Sainsbury’s topped the table of the UK’s 50 biggest retailers, with John Lewis, Screwfix and Tesco following closely behind.

The bottom position is jointly held by Dorothy Perkins, Superdrug, Topshop, and Evans with a score of 56%. Topshop scored only 13% for online customer service, as a result of slow response times and limited contact options for customers. To find out more and to download the full report, visit summit.co.uk/scorecard

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Coke brings back its polar bears for the holidays

by Will Corry on November 23, 2016

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High street video research / Millennials overspending on toiletries / Vox Pops International

by James on November 21, 2016

Millennials are overspending on toiletries every month as a result of the growing variety of products available to add to their daily personal care routines. [more…]

“It’s very reassuring to see the market perform so well” / The IMRG Capgemini eRetail Sales Index

“It’s very reassuring to see the market perform so well” / The IMRG Capgemini eRetail Sales Index

by James on November 21, 2016

The IMRG Capgemini eRetail Sales Index has revealed the value of online retail sales grew +18.9% year-on-year (YoY) in October. This was building on a comparatively low rate in October 2015 (when growth was +8.7%), but it still represents the highest YoY growth rate in any month since November 2014, when Black Friday had a huge impact on pre-Christmas shopping patterns.

Interestingly, the Index also recorded its lowest conversion rate – the percentage of website visits that result in sales – since February 2013, at just 4.1%*. This may suggest that, ahead of Black Friday this year, increasing numbers of people are visiting company websites to browse and build wish-lists. Although this may initially seem to contradict the high overall Index growth, it may have been sustained by a significant increase in both the number of site visitors and the amount of impulse purchasing completed at full price whilst browsing.

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