Loudmouth PR, PR specialists for the marketing services sector have won a Bronze Stevie® Award in the 13th Annual International Business Awards in the ‘PR Campaign of the Year - Events & Observances’ category.
Sailthru, the leading Customer Retention Cloudsm for the world’s top retail and media companies, today announces it has decreased new customer acquisition costs by up to 45 percent and increased expected lifetime value by more than 50 percent for brands including Rent the Runway, SheKnows Media and Betabrand.
Through omnichannel customer profiles and a data science-driven product suite, Sailthru enables marketers to connect retention data and acquisition programs to increase spend efficiencies and improve outcomes.
Former Terra Firma honcho turns to rotisserie chicken start-up https://t.co/W8wg3EQxc4
— Will Corry (@slievemore) August 22, 2016
— Will Corry (@slievemore) August 20, 2016
- British team entrusted with reinventing Danish icon
- Sales increase 15.5 per cent since relaunch, seasonal sales up 17 per cent
- Hand-design ensures ‘lost’ artwork remains central to brand
A UK-based branding team has rebranded and redesigned a beloved Danish confectionary product for the first time in over 30 years – boosting sales by over 15 per cent since its January launch.
Here at Mash Staffing, we believe that finding the right promotional staff for any campaign is a bit of an art form - one that requires thought, clear processes, and the right balance between work and fun. After all, there’s no reason festival work shouldn’t be both - but it’s important to plan ahead, and make sure you’ve got exactly the right type of staff on board for this kind of event.
While festival work can attract people who are there for the party atmosphere, working at a festival is no easy task. It can be physically demanding, with long hours and no real home comforts - which can mean untrained staff find themselves there for very much the wrong reasons.
Ogilvy & Mather has created a campaign for Royal Philips to drive awareness of the brand’s personal health programs. The activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organization that improves lives through technology.
Launching at Elvis Week in Memphis, Tennessee, the Philips ‘A little more action’ campaign tells the transformative story of Keith Hart, an amateur Elvis Tribute Artist who made a series of small lifestyle changes to fulfil his lifelong dream of performing for the first time on stage as his hero, Elvis Presley™. [more…]