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FMCG Brand Managers – Engage digital mums offline at Blog Brunch Events

by Will Corry on February 28, 2015

Engage digital mums offline at Blog Brunch Events with your brand - @sallytalktomums Talk to Mums

 

Date: 24 April, 2015 Location: Central London, HolbornTime: 10am - 2pmTopic: Healthy, Happy Families Event Overview: Introducing mums to...  Read MORE

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WATCH : PayExpo 2015 conference delegates can pay using cryptocurrencies

by Will Corry on February 28, 2015

Clarion Events Selects GoCoin to Process Digital Currencies for the Payments World Series

Clarion Events has announced a strategic partnership with GoCoin to add digital currency payments to its registration system for the Payments World Series. GoCoin is a global leader in Blockchain payments and the first platform for processing Bitcoin, Litecoin and Dogecoin at checkout.

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Sneak peak of some of what @dotmailer and @PhillipSmithUK are showing at #IRX15

by Will Corry on February 27, 2015

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Important news for FMCG brand managers who are looking to engage #digital mums?

by Will Corry on February 27, 2015

 

Read Talk to Mums new newsletter

Talk to Mums is a mum to mum communication agency that connects brands with mums online and offline. http://talktomums.co.uk/

Looking to engage #digital mums? Sign up for @sallytalktomums 'Healthy, Happy Families' April blog brunch here

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Amazon UK, Argos, House of Fraser, John Lewis and Marks & Spencer lead

by Will Corry on February 26, 2015

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Movers and Groovers : Morrisons has named David Potts as its new CEO

by Will Corry on February 25, 2015

Morrisons has named former Tesco director David Potts as its new chief executive.

Mr Potts, who started his Tesco career at age 16 and rose to become retail director in the UK and chief executive of its Irish businesses, will take the helm on 16 March.

He takes over from Dalton Philips, who said in January he would leave the troubled supermarket after five years in charge.

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Product sampling can really work, but you need the right promotional staff / Hotcow

by Will Corry on February 23, 2015

Let’s face it, we all love getting something for nothing, and most of us can’t resist a free sample of the latest designer perfume or new brand of chocolate; particularly when they are offered to us by friendly and knowledgeable brand representatives.

Despite it being one of the oldest forms of marketing around, face to face promotion is still a favoured strategy by marketers, and when combined with product sampling, it can be an extremely powerful way of connecting with potential customers.

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IRX15 PREVIEW Understand what customers want and adapt, NBTY’s Hardy warns

by Will Corry on February 22, 2015

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Add a glass of shiraz and a bottle of beer to your Starbucks order

by Will Corry on February 21, 2015

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Only 37% of shoppers think that they get the best service and overall experience online

by Will Corry on February 21, 2015

By Paul Skeldon

Online shoppers are increasingly frustrated with e-commerce, with poor mobile experience from most brands being their biggest bugbear, finds a study of UK consumers by Dyn.

According to the study, only 37% of shoppers think that they get the best service and overall experience online, showing that retailers still have work to do to meet customer expectations. [more…]