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Retail

“Your website will count for nothing if the loading time is poor, or if it doesn’t work on mobile platforms”

by Will Corry on July 22, 2014

How to reduce the risk of lost revenue through a quality website

It goes without saying that businesses want to earn as much money as possible. Adapting to the modern business environment can be tricky, but keeping on top of the game is essential to success.

Finding a business that does not have some form of online presence, whether through a webstore or social media page, is difficult. Being online allows businesses to access to a vast marketplace that is unrestricted by location.

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What to consider when choosing a platform for your e-Commerce business

by Will Corry on July 22, 2014

When setting up a business online, it's vital that you choose the right e-Commerce platform from which to sell your goods.

One of the key factors to take into account when establishing an online business is whether you're going to trade via a third party site such as eBay, or through your own website.

Most online business owners will start selling via third party sites and then create their own website at a later date.

If you decide to use a hosted e-Commerce solution for your own website, there are plenty of options to choose from. Webstore and online retail experts Veeqo have created a useful overview of the biggest and best e-commerce platforms out there.

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New lifestyle snaps the crackle and pop of the cereal industry / Edwin Mast-Ingle

by Will Corry on July 21, 2014

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Important message for local business owners – are you making enough online sales?

by Will Corry on July 21, 2014

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Video : Irn-Bru celebrates the arrival of the Commonwealth Games

by Will Corry on July 20, 2014

Irn-Bru Commonwealth Games Advert  Soft Drink

Irn-Bru has released an impassioned and cinematic advert to celebrate the arrival of the Commonwealth Games in Glasgow.

The video, called IRN In Our Blood, features a good-humored narrative talking about Scotland’s attitudes to sport and it’s status as perennial underdogs, two elements why belie the passion Scotland has for sport and its sporting heroes.

Created by the Leigh Agency, the 1-minute long advert is a rally cry to all Scots in the build up to the Games to back their country and join a long history of impassioned Scottish people in supporting the Games in Scotland.

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Videos : The Elevator Pitch got off to a flying start as startups presented their companies

by Will Corry on July 19, 2014

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A shoe with a “Stilton wedge” heel is the latest tactic by the Cambridgeshire village of Stilton to get its blue cheese officially recognised

by Will Corry on July 19, 2014

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Positec, the holding company for Power Tools products Worx, appoints adconnection to £2m media account

by Will Corry on July 18, 2014

Positec, the holding company for Worx power tools, has appointed adconnection to its £2m media planning and buying account.

Positec is an ambitious longstanding company focussed on building strong brands globally to the highest manufacturing levels.  Worx produces a range of innovative and award winning, high quality power tools for home and garden including the Jaw-Saw (Safe chainsaw), Tri-Vac (Garden Leaf blower and vacuum) and the Landroid (robotic garden mower).  They also have huge green credentials with zero emission products.

@adconnectionUK are planning a big autumn push across TV and digital, with digital running throughout the year to support sales in the top stores and also online through Amazon.

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Food blogging : The new crime is – ‘ being too highly ranked [on a search engine]‘

by Will Corry on July 17, 2014

A food blogger has been fined after her searing review of a French restaurant ranked too highly in Google search results.

The article, called "the place to avoid in Cap-Ferret: Il Giardino", was written by Caroline Doudet following her trip to the restaurant in south western France last year. In it, she complained of poor service and a negative attitude from the owner.

According to court documents, the article ranked fourth in search results when the restaurant's name was typed into Google, and the restaurant owner said that its high visibility was damaging business.

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Saatchi & Saatchi X research reveals – brands need to rethink how they target mums

by Assistant Editor on July 17, 2014

Rachelle Headland, Managing Director, Saatchi & Saatchi X

Mums’ expectations of brands have changed dramatically but little has changed in the way brands connect with her when she’s buying products and services, according to Saatchi & Saatchi X research into how mums behave when they’re shopping. [more…]