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Important news for B2B marketers – Amongst B2B content whitepapers deliver the highest-quality leads

by Will Corry on August 2, 2015

Research reveals which B2B content types deliver best leads

Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.

The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more than $1 billion in annual revenue.

Some 84% of respondents say their company creates product brochures; the next most-commonly created content type is slide presentations (79%), followed by whitepapers (78%), and videos (76%).

Research reveals which B2B content types deliver best leads [more…]

“Having now seen BBQ Champ I may have to up my game”

by Will Corry on August 1, 2015

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Don’t miss out on a massive £259 saving – Data Driven Business Combo Pass – this Friday 31 July only

by Will Corry on July 31, 2015

Your last chance for a £259 saving - Friday only

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Future Thinking Research : The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers

by Will Corry on July 30, 2015

Grocery Eye

Identifying and understanding consumer interactions and attitudes to FMCG products is crucial to the potential long term success of any brand.

The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers to identify attitudes and perceptions towards purchasing and consuming food and drink products.

For a detailed overview of this year’s Grocery Eye please call Catherine Elms, Research Director on +44(0)1865 336 400

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NewVoiceMedia announced as Lloyds Bank National Business Awards finalist

by NewVoiceMedia on July 28, 2015

Going up against other finalists, NewVoiceMedia will compete for the prestigious award, with the winner being revealed at the Lloyds Bank National Business Awards gala dinner held on 10 November at Park Lane’s Grosvenor House Hotel in London.

Visit www.nationalbusinessawards.co.uk for a full list of all finalists or for details on how to attend the event. For more information about NewVoiceMedia, visit www.newvoicemedia.com [more…]

Women for Women : “Get rid of the trophy tee for women .. its demoralizing”

by Will Corry on July 28, 2015

http://contentcuration.tumblr.com/post/125240375767/get-rid-of-the-trophy-tee-for-women-its

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Why you should join the board level conversation at IRC 2015

by Will Corry on July 25, 2015

Why you should join the board level conversation at IRC 2015

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Greene King is offering IPA fans the chance to win stateside trips

by Will Corry on July 25, 2015

Drinkers of Greene King’s East Coast IPA, the latest addition to the Greene King IPA family, will be in with the chance to win one of three stateside trips this summer. Three holidays to Boston, Washington D.C. and New York, worth £4,000 each, are up for grabs after the competition launched on Greene King’s East Coast IPA, IPA’s Facebook page at the end of June.

East Coast IPA is the focus for this major on and off trade promotion to celebrate the beer’s fusion of American hops with the easy-drinking refreshment of classic British pale ales.

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Events / Meet thousands of buyers … exhibit at ad:tech London

by Will Corry on July 24, 2015

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Find out how good customer experience management can put your business on top – 6 fresh articles designed to give you an inside track

by Will Corry on July 24, 2015

http://contentcuration.tumblr.com/post/124894016727/b2b-marketers-most-exciting-future-opportunity

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