German biscuit maker Bahlsen asked @Toucan_ to help them celebrate their 125th birthday by taking their brand on a tour of retailer head offices across the UK.
The events, running from March to July, have seen the brand sampling their range at nine retailer and publisher head offices, including Sainsbury’s, Tesco, ASDA and The Grocer publisher William Reed.
Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. Get your success story loaded in theMarketingblog.
Call today! Will Corry 01784 434 412 firstname.lastname@example.org
— Will Corry (@slievemore) April 16, 2014
Tesco is having a second stab at the US market, announcing plans yesterday to open the first franchise stores of its clothing business F&F @FandFclothing across the pond.
The move comes just seven months after Tesco backed out of its Fresh & Easy venture in the US, booking a £1bn writedown on the move after attempts to take on US retail giants like Walmart failed.
Breaking the chains on high streets: A movement for independent local loyalty cards plans to go nationwide http://t.co/wqkFXiMvJf
— Will Corry (@slievemore) April 15, 2014
Danubius Hotels Group, with over 45 health spa, wellness and city hotels across Europe, has appointed specialist performance marketing company AffiliRed (www.affilired.com) to manage a highly targeted advertising campaign through its affiliate partners.
The Danubius Hotels Group (www.danubiushotels.com) is one of Europe’s most significant hotel enterprises with resorts in the UK and popular destinations across Eastern Europe. It will be using AffiliRed to manage an affiliate programme that will deliver a highly targeted advertising campaign created to increase the Group’s online presence and augment sales across Europe.