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Video : Never before in the history of bar bets did one end with a gyrating Jude Law

by Will Corry on July 31, 2014

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A music video that is also a commercial for yogurt brand Activia becomes the most-shared ad

by Will Corry on July 31, 2014

Shakira's Activia-sponsored music video vanquishes 'The Force' as most-shared ad | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Shakira's Activia-sponsored music video vanquishes 'The Force' as most-shared ad

From adage.com Music video for Shakira sponsored by Activia tops Volkswagens "The Force" as most shared of all time.

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Event Wallet gives event attendees an easy and convenient way to discover, collect and share content from exhibitors straight to their device

by Will Corry on July 30, 2014

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Response One launches new ‘Affinity Sampling Service’ to help brands get into the right hands

by Assistant Editor on July 29, 2014

Maybelline and P&G among first to sign up

Response One, a leading data-driven marketing agency owned by St Ives Group @StIvesGroup, has launched Affinity Sampling, a targeted sampling service that helps brands directly reach their target audience.

Based on Response One’s in-depth analysis of consumer data, the service allows brands to pair with a trusted ‘carrier brand’ that distributes their product samples to individuals based on demographic and brand preference information.

http://www.responseone.co.uk/

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Research : Western Europe Smartphone Market to 2015: Mobile handset sales

by Will Corry on July 29, 2014

Western Europe Smartphone Market to 2015: Mobile Handset Sales by Technology and by Generation | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Research and Markets has announced the addition of the "Western Europe Smartph....

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“64% of hotels now offer free wireless Internet (WIFI) to guests – one of the most sought after amenities”

by Will Corry on July 29, 2014

iRiS Web Valet solution Hotels providing robust Wi Fi as a basic requirement of ‘Guest Experience’ is something Hospitality & Catering News has championed as long as we have followed them.

Just over a week ago we reported on ‘The hotel Wi-Fi challenge. We now have another article - Life After Free WIFI – by Jason Jefferys, CEO iRiS Software Systems.


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Monday office banter – Virgin Holidays calls on people to #ShowOff with pride

by Will Corry on July 28, 2014

M&C Saatchi and LIDA have unveiled a tongue in cheek campaign for Virgin Holidays – ‘Don’t be Sorry’ – in response to Three’s ‘Sorry for the Holiday Spam’ campaign.

Running at Elephant and Castle’s South London Gateway today, where it contrasts with Three’s initiative, ‘Don’t be Sorry’ tells people they should take pride in showing off their best selves on a Virgin holiday. The campaign sports the hashtag  #ShowOff encouraging people not to hold back on celebrating what Three would call their ‘holiday spam’ on social media, and telling them ‘You look delicious’.

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Shoppercentric Retail Research : Grocery shopping isn’t the most thrilling part of anybody’s shopping experience

by Will Corry on July 27, 2014

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Movers and Groovers : Mark Newton-Jones, a keynote speaker at the Internet Retailing Conference 2014 is appointed CEO of Mothercare

by Will Corry on July 27, 2014

Mothercare-PR-image-1

By Chloe Rigby

Mothercare [IRDX RMOC] has appointed internet retailing veteran Mark Newton-Jones as its chief executive.

The appointment, which starts from July 17, follows Newton-Jones’ four-month interim stint in the role leading the maternity-to-nursery-equipment provider.

Mark Newton-Jones is a confirmed keynote speaker at the Internet Retailing Conference 2014 in October 16. Keynote speakers at the event are all individuals who “have led transformation within their business as their product sector or the retail landscape have evolved”.

More about the Internet Retailing Conference.

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More about retail in the Sunday papers roundup – Tesco, Dave Lewis, Morrisons, Monarch Airline, Home Retail Group, Americana, Comet, Debenhams, Mothercare, Orchid Pubs

by Will Corry on July 27, 2014

"A wounded Tesco mounting a powerful counter attack."  From www.theretailbulletin.com

  • Dave Lewis: a new star for planet Tesco,
  • Middle East takeaway giant Americana tempts buyers,
  • The fallout after Comet crashed to earth,
  • Debenhams poaches finance chief from Mothercare.

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