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Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers

by Will Corry on October 1, 2014

Exclusive : Here is another big ‘brand ideas’ interview article from theMarketingblog. Enjoy.

This time round Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers.

Sanjay is responsible for extending @marketo Marketo’s product leadership, developing business segments, and establishing a new solution ecosystem to increase the company’s reach.

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Attracting attention with an on-pack promotion / Dawn Dean, Protravel

by Will Corry on September 30, 2014

How brands can differentiate themselves from the competition without lowering prices

By Dawn Dean, senior account manager at Protravel

How to catch consumer’s attention in supermarkets is an ongoing challenge for FMCG brands.  Money-conscious behaviour that came about because of the recession is now entrenched for many and as a result some brands are continuing to promote on price for fear of losing sales.

‘Buy one, get one free’, ‘50 per cent off’, or ‘25 per cent extra free’ all attract the attention of consumers during those few seconds when they are at the supermarket shelf making decisions about what to put into their trolley, but these all cost the brand money and ultimately devalue it  .www.protraveluk.co.uk

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Fancy stepping onto a sandy beach in Hawaii without spending a thing? / Hotcow Experiential Marketing

by Will Corry on September 30, 2014

Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? Thanks to Marriott Hotels’ experiential marketing campaign, you can.

The reality is closer than you think. In one of the first premium virtual reality applications outside of the gaming and entertainment industry, Marriott Hotels recently launched its innovative #GetTeleported virtual travel experience, which enables users to feel the sand between their toes on Wai’anapanapa Beach in Maui, or enjoy a panoramic view of London from the vertigo inducing Tower 42.

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This clever marketing campaign reversed Coke's 11-year decline in soda sales

by Will Corry on September 30, 2014

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App development companies – Want to show your wares on a Giant iTab?

by Will Corry on September 29, 2014

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Movers and Groovers : Fiona Dawson promoted to head Mars’ global food business

by Will Corry on September 29, 2014

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Matching London startups to office space / Spacious

by Will Corry on September 29, 2014

New for start ups : Spacious, the London property tech startup founded by Entrepreneur First alumni Tushar Agarwal and Tom Watson, together with ex-advisor to the British Prime Minister Rohan Silva, has closed £500,000 in seed funding.

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Fashion advertising video / A short story of love, self and all that is precious / Paspaley

by Will Corry on September 29, 2014

The Australian office of the Special Group has produced a campaign for luxury pearl brand Paspaley as the jeweller looks to draw in a younger, more fashion conscious market.

The campaign brings together Australian author Anna Funder, actress Teresa Palmer and fashion photographer Derek Henderson for the launch of Paspaley’s new Touchstone collection The multi-channel campaign takes the form of a short story of “desire, need, love and all that is precious”, with Palmer playing the lead role over multiple press, outdoor and digital executions.

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Client success story: Nestlé & the Digital Acceleration Team

by Will Corry on September 29, 2014

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John Lewis to invest £100K in beacon start-up and JLab incubator scheme winner

by Will Corry on September 28, 2014

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