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Monday, 8 February, will signal the start of Britain’s panic Valentine’s purchasing – eBay Advertising

by Will Corry on February 5, 2016

Valentine’s targeting tool launched ahead of last-minute peak

eBay Advertising today announced the launch of a Valentine’s targeting tool as new data, released today, reveals that next Monday, 8 February, will signal the start of Britain’s panic Valentine’s purchasing. Dubbed “Red Monday,” the Monday before Valentine’s Day saw almost 20,000 searches for “Valentine’s” related items on eBay.co.uk last year, and eBay expects this year to follow suit.

eBay Advertising’s Valentine’s targeting tool is the latest themed shopper segment that the publisher has launched as part of its Advanced Targeting suite, aimed at enabling brands to engage with consumers in a more sophisticated, hyper-relevant way.

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Four steps to choosing the perfect event venue

by Will Corry on February 5, 2016

If you are planning an event, one of the most important factors to take into consideration is the venue where your event will be hosted.

Choosing the right venue can make or break your event, and it’s important to consider all of your different needs and requirements when venue hunting. One of the reasons that many event planners fail to secure the right venue is that they don’t know the right questions to ask.

We’ve put together a checklist of questions which you should definitely consider asking when searching for your perfect event venue.

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Movers and Groovers : Astound Commerce appoints industry veteran Terry Hunter

by James on February 4, 2016

Appointment coincides with a series of new European customer wins including Mothercare, Gymshark, Pret, Anya Hindmarch, and Space NK

Astound Commerce, the global ecommerce provider, today announced the appointment of Terry Hunter as UK Managing Director. Terry will operate from Astound’s new London office in Hoxton Square, gained as part of Astound’s recent takeover of the UK team running digital creative agency Firedog.

Astound also took the opportunity to announce five new European customer wins, including Mothercare, Gymshark, Pret, Anya Hindmarch, and Space NK. [more…]

Furniture Village appoints Summit to refresh its digital search strategy

by Simpson on February 4, 2016

Online retailing specialist Summit has continued its phenomenal growth in 2015, being appointed by Furniture Village, the UK’s largest independent retailer of its type, to refresh its digital search strategy.

Summit will be responsible for driving the furniture retailer’s SEO strategy, using its insight-led approach to help increase Furniture Village’s overall revenue.

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How to heal your B2B content marketing & keep it healthy

by Will Corry on February 4, 2016

If your B2B content marketing strategy isn’t performing as it should be, it could be suffering silently in ways you might not notice. It’s time to stop remedying your content marketing problems with band-aid solutions and address these symptoms at the source.

In this eBook, you'll learn:  How to diagnose common problems that hurt your content marketing efforts.  How to build a recovery plan to fix what’s ailing your content.  How to heal your content marketing & keep it healthy so you can turn more visitors into customers. Graphic by Shutterstock

Get your eBook HERE ... ....

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Shelves at the easyFoodstore, where all items are on sale for 25p, were cleared by bargain hunters

by Will Corry on February 4, 2016

The new easyFoodstore opened its doors yesterday and within hours was besieged by hundreds of savvy shoppers eager to take advantage of its mega-discount offerings.

The shop - from the man behind the easyJet empire - offers a range of basic items at 'rock-bottom prices', with an introductory promotion this month of just 25p for everything.

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Sainsbury’s strikes and snaps up Argos in £1.3bn deal

by Will Corry on February 3, 2016

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Taggstar & Tealium sign new partnership agreement to personalise online shopping with Dynamic Real-Time Messaging

by James on February 2, 2016

Real-time, e-commerce messaging software Taggstar, today announces a new partnership with Tealium, the leader in real-time customer data solutions and enterprise tag management.

The collaboration allows online retailers and travel sites to increase sales conversions by targeting shoppers with personal, live messaging providing social proof.

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Breaking News : Tesco end BOGOF deals in favour of price cuts

by Will Corry on February 2, 2016

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Havas helia tap into IBM intelligence to design a beer brewed with data

Havas helia tap into IBM intelligence to design a beer brewed with data

by James on February 1, 2016

Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism.

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