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Choosing your 2017 promotion prizes – our top tips …. PromoVeritas

by Will Corry on January 19, 2017

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PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

by Will Corry on January 1, 2017

John Starr, managing director of Clareville PR consultants comments:

“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.

“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment.

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Helly Hansen launches new global campaign to promote its ‘Alive’ message

Helly Hansen launches new global campaign to promote its ‘Alive’ message

by James on December 20, 2016

Helly Hansen has launched its inaugural digital-first campaign promoting its new ‘alive’ message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy has been developed collaboratively between WPP’s Grey and Maxus, and the activity will run across the UK, US, Canadian, Swedish and Norwegian markets.

The campaign uses a contextually-driven approach to leverage programmatic to its full strategic and creative potential. The activity targets ski enthusiasts during six crucial ‘media moments’ of the customer journey, from inspiration and research all the way through to product purchase. These moments, identified by Maxus, allowed Maxus and Grey to develop a media approach and creative executions that are meaningful and relevant to the audience. [more…]

Junk food advertising will soon be hit by a ban across all media aimed at children both on and offline … PromoVeritas

Junk food advertising will soon be hit by a ban across all media aimed at children both on and offline … PromoVeritas

by Will Corry on December 19, 2016

Junk food advertising will soon be hit by a ban across all media aimed at children both on and offline. Last week the Committee of Advertising Practice (CAP) set out their ‘tough’ new rules relating to the advertising of HFFS or high fat, salt or sugar food and drink products to children.

Find out what you need to know to avoid getting your brand into trouble.

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Lidl & Nielsen: British women among the most likely to find Christmas stressful

Lidl & Nielsen: British women among the most likely to find Christmas stressful

by Will Corry on December 16, 2016

British women are among the most likely to find Christmas stressful according to a 25-country study by Lidl and Nielsen on roles around Christmas. It includes sales data showing December's grocery bill is 20% higher than the rest of the year, we make 6% more trips and which products see the biggest uplift in sales due to Christmas [more…]

Up-and-coming lingerie firm Bluebella gets a £1m boost to conquer US

Up-and-coming lingerie firm Bluebella gets a £1m boost to conquer US

by James on December 15, 2016

Up-and-coming lingerie brand Bluebella has raised more than £1million by crowdfunding to expand into the US.

The firm, which is fronted by Queen drummer Roger Taylor's daughter, Tigerlily Taylor, more than doubled its initial target of £500,000.

It said the extra money would enable it to raise its profile through direct marketing and PR – with its ultimate goal being to sell 10,000 bras a month.

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Forgotten the Baileys, Santa? New home delivery service from thebar.com and Deliveroo brings the true spirit of Christmas

Forgotten the Baileys, Santa? New home delivery service from thebar.com and Deliveroo brings the true spirit of Christmas

by James on December 14, 2016

Beatboxing carollers remix classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo.

Launching in London, those first to use the service will have their order delivered by the beatboxing carol singers for a seasonal singalong with a twist. [more…]

Infographic : “Young females blog 3 times more than boys of the same age” …. blogfoster

by Will Corry on December 14, 2016

blogfoster have just produced a superb infographic ....Anatomy of a Blogger Infographic

Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers.

The young company has earned a leading role in technology a mere two years after entering the market and is opening up the British blogosphere for their advertising clients. The first step in the journey includes a co-working space in London’s vibrant district of Camden, put at blogfoster’s disposal by the city of Berlin.  [more…]

German technology leader for blog marketing blogfoster enters launch phase in London

German technology leader for blog marketing blogfoster enters launch phase in London

by Will Corry on December 14, 2016

Graphic : Blogfoster Management Team – Simon Staib, Jan Homann and Dominic Umbeer.

Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers.

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Retail : Increasing numbers are upgrading to retailers’ premium food brands

Retail : Increasing numbers are upgrading to retailers’ premium food brands

by Will Corry on December 14, 2016

  • Analysts are predicking a record year for Sainsbury's, Tesco, Asda and Morrison's premium ranges
  • Marks & Spencer is also on the up with a 2.9 per cent rise in food and drink sales
  • Aldi remains the fastest grower thanks to its Specially Selected range
  • Some high-range items are being put on the shelves for the first time in 70 years

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