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“How to open a clothing store” / Storetraffic

“How to open a clothing store” / Storetraffic

by James on May 3, 2016

Opening a clothing store, or any store for that matter might be your goal or your dream and it is certainly an attainable one with the right execution.

Knowing how to do it and how to approach the situation is important as you set out your retail marketing strategy. Knowing how to open the store and actually setting it up for business is wonderful but unless you involve a degree of retail marketing and promotion, your business simply won’t prosper.

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Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing

Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing

by Will Corry on May 3, 2016

Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015.

Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015.

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BBC Good Food magazine unveils its first major relaunch in 25 years

BBC Good Food magazine unveils its first major relaunch in 25 years

by James on April 29, 2016

BBC Good Food, @bbcgoodfood the UK’s number 1 food media brand, today announces the relaunch of its print title, BBC Good Food Magazine - the biggest in its 25 year history and the first significant change to the title under new Brand Editorial Director Christine Hayes and Editor, Gillian Carter.

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Rejected by 35 potential employers. Now, he’s the co-founder of a $1 Billion startup

Rejected by 35 potential employers. Now, he’s the co-founder of a $1 Billion startup

by Will Corry on April 28, 2016

When Dan Kan was a senior in college, he applied for about 35 jobs, most of them in finance. By the time he graduated in 2009 from Claremont McKenna college, Kan had been rejected from all but two of those jobs.

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FMCG : Nestle puts sluggish ice-cream businesses into joint venture

by Will Corry on April 28, 2016

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The Guardian view on BHS: murder on the high street

by Will Corry on April 26, 2016

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New Websites : Welcome to the new look eSeller – the living eBook!

New Websites : Welcome to the new look eSeller – the living eBook!

by James on April 25, 2016

The team at eSeller write ...

eSeller has always been your guide to setting up and running an e-commerce business, but now we are getting even more into it, creating a living book that offers all you need to know about starting, promoting, merchandising, delivering, CRM and expanding an eTail business.

Being a ‘living eBook’, the content in each of these will be added to, will grow and evolve over time with regular updates and additions so the information you get is not only helpful, but bang up to date. http://eseller.net/

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Events : Mobile: villain or scapegoat in the rise of ad blocking? –  MMS Mobile & mCommerce, London, 6 July, 2016

Events : Mobile: villain or scapegoat in the rise of ad blocking? – MMS Mobile & mCommerce, London, 6 July, 2016

by Will Corry on April 25, 2016

MMS Mobile & mCommerce, London, 6 July, 2016 will bring together 350 CMOs, CDOs, CIOs, eCommerce Directors and mobile specialists to network and explore pivotal issues, such as:

  • Mobile: villain or scapegoat in the rise of ad blocking?
  • Using mobile technology to boost creativity
  • Fine-tuning mobile campaigns for transactions
  • Tackling mobile media investment
  • Boosting the value of your mobile data
  • Understanding location-based targeting and its applications

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The Saucy Fish Co. named World’s #1 seafood brand

by James on April 22, 2016

Amaze, the leading digital marketing, technology and commerce agency is pleased to announce that its client The Saucy Fish Co. has been voted the number one seafood brand in the world.

The Grimsby based ‘CoolBrand’ was judged against 19 other leading seafood brands from across the world, including Young’s, Trident, Bumble Bee, Gorton’s and Iglo as part of the IntraFish Seafood Branding Report 2016.

Branding experts from revered US food marketing organisation, The Food Group, analysed 20 of the top consumer seafood brands to measure the strength of each. Each brand was scored on their branding, logo, digital presence and website. Saucy Fish was the clear winner, scoring highest in all but one of the categories.

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Giant iTab – a small, portable “Core” that transforms a monitor into a giant smartphone

Giant iTab – a small, portable “Core” that transforms a monitor into a giant smartphone

by Will Corry on April 20, 2016

Mark Jones on new products for Giant iTab

Mark Jones (at left) shares the latest product from Giant iTab--a small, portable "Core" that transforms a monitor into a giant smartphone. As a result, event producers need not ship fragile monitors long distances.

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