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“Why brands should wake up to shopper marketing” … Jon Southcombe

by Will Corry on April 15, 2017

2017 is looking like a watershed year for FMCG brands. Supermarket price wars are squeezing margins, inflation-led price rises are pushing consumers away from brands and towards own-brands and e-commerce is still a relentless juggernaut.

Added to that, the fact that we’re witnessing unprecedented levels of NPD, and you can see why brands are looking for long-term solutions that drive value.

Enter shopper marketing, a practice that offers relief to hard-up brands in trying times. Shopper marketing might be a huge industry worth around £1.5bn[1] a year, but it’s still seen in some parts as a straightforward – even basic – form of marketing. [more…]

Research   : “Leaver” consumer confidence down slightly after Article 50 triggered.. Nielsen

Research : “Leaver” consumer confidence down slightly after Article 50 triggered.. Nielsen

by Will Corry on April 13, 2017

“Strong support” for Brexit among leavers has steadily declined

Consumers expect price rises in every major category of goods - from groceries to cars to housing

The first study gauging British consumer confidence immediately after Article 50 was triggered reveals confidence among those who support Brexit has fallen.

The latest Nielsen Survey of Consumer Confidence and Spending Intentions revealed that although British consumer confidence, overall, remained stable at 102, the level among “Leavers” dropped from 109 in January to 106 in early April, whilst “Remainer” confidence increased one point to 97.

A score over 100 indicates degrees of optimism, below 100, degrees of pessimism.

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Why online gambling is on the rise

Why online gambling is on the rise

by Will Corry on April 11, 2017

The laws regarding the gambling industry changed ten years ago, and ever since, the game has not been the same. With new rules and regulations, marketing and advertising have allowed the industry to broaden their market and attract a larger number of customers from all ages. Of course, there are still some regulations in place to protect the public, but the numbers are the proof in the pudding.

Yearly figures are released to provide an up-to-date picture of the gambling industry in Great Britain. Gambling Commission industry statistics show that between April 2015 and March 2016, the online gambling operators generate a GGY (Gross Gambling Yield) of £4.5 billion. This shows that online gambling is the largest gambling sector in Britain, with online slot machines generating £1.8 billion alone.

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How to get the most from your poster advertising campaign

How to get the most from your poster advertising campaign

by Will Corry on April 11, 2017

It’s all too easy to overlook the value of so-called ‘traditional’ marketing methods, such is the hype surrounding the latest developments in digital marketing.

Nevertheless, offline marketing can still play a valuable role in promoting your brand, product or event effectively. In this guide, we focus on advertising posters and how to creatively capture the imagination and interest of passers-by. With thoughtful planning and a little ingenuity, poster advertising campaigns can significantly boost the image and visibility of your brand.

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Will this put some clear blue water back between Waitrose and its competitors?

by Will Corry on April 8, 2017

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Are you seeking a new building for your business?

Are you seeking a new building for your business?

by Will Corry on April 6, 2017

Are you seeking a new building for your business? If so, maybe it's because you want a dedicated space for your start-up or are running a longer-established company that is outgrowing its current premises. However, finding a new commercial building that is cheap while remaining safe for regular use by your employees can be an arduous task. Here is some advice to make it easier.

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‘Most successful’ advert for the brand in 10 years

‘Most successful’ advert for the brand in 10 years

by Will Corry on April 6, 2017

Mars Chocolate UK has revealed that last year’s adverts for  Maltesers that put disabled people front and centre have proved to be the most effective advertising for the brand in the last ten years.

Maltesers rolled out the series of ads in October as part of Channel 4’s Superhumans Wanted competition, all of which were inspired by real-life stories from disabled people, celebrating universally awkward situations.

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Latest News : US giant planning a swoop on Dulux owner Akzo Nobel

Latest News : US giant planning a swoop on Dulux owner Akzo Nobel

by Will Corry on April 6, 2017

"If they follow the trend of the Kraft takeover of Cadbury, we can forget about vivid colours, and look forward to a grey future"

The US giant planning a swoop on Dulux owner Akzo Nobel claims to have rallied the support of almost every one of the firm’s biggest 20 shareholders

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What to look for when hiring a content writer on @lilachbullock … New website for Lilach Bullock

by Will Corry on April 4, 2017

See Lilach Bullock's new site

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