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Contrasting news : Troubled Tesco brings Lewis in early and Lidl’s £20m new ‘More British’ marketing plan

by Will Corry on August 29, 2014

£20m new marketing plan from Lidl & eating into Tesco's profits

Lidl is to stop door-to-door deliveries of its traditional promotional leaflets as it switches to TV, social media and cinema advertising in a bid to broaden its customer base.

Bad news for Tesco. Britain's biggest supermarket said price wars and slow progress on reforms will eat into its profits this year - and investor dividends. Tesco said a "number of uncertainties, including market conditions" meant it expected trading profit for the financial year of between £2.4bn and £2.5bn. Analysts had expected around £3bn. The board expects to set an interim dividend of 1.16p per share, which is 75pc lower than last year's payment.

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Fashion Blunders / A striped children’s top decorated with a large six-pointed star is taken off the shelves by Zara

by Will Corry on August 27, 2014

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Accurate device routing in three steps to match visitors with the right web experience based on device type / Netbiscuits Device Routing

by Will Corry on August 26, 2014

Netbiscuits launches routing tool for mobile websites.

Mobile analytics and device detection company, @Netbiscuits have launched its cloud-based Device Routing tool, which allows businesses of all sizes to route web traffic to the right online experience based on device type.

Netbiscuits Device Routing is an enterprise-grade tool with built-in device classification that organises device traffic into one of four themes for the rapid and accurate routing of connecting devices. With a single line of code written in JavaScript and embedded in the header of a web application, businesses can set up accurate device routing in three simple steps to match visitors with the right web experience based on their device type.

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Classic Blunders : Charlize Theron wears the wrong watch – the cost is only £12m

by Will Corry on August 24, 2014

Charlize Theron – Raymond Weil Watches

Designer Raymond Weil paid Theron for the rights to her wrists for two years, so she could wear only his watches. The model and actress did not play by the rules and went to a press conference wearing a Dior watch. As you can imagine, Weil wasn’t too happy about this and went on to seek £12m in compensation.

More big blunders with endorsements

Read the blunder stories we have carried in theMarketingblog

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Register for Conversion Conference London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on August 24, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

More articles etc. on the Conversion Conference 2014 [more…]

‘Solution’ Offer : Reach your prospect more often with the right message : Ten of your articles loaded into theMarketingblog – only £450

by Will Corry on August 23, 2014

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B2B marketers : How to improve lead generation, referrals, content and more

by Will Corry on August 23, 2014

In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.

Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.

Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450

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“Mobiles have become very personal devices and SMS is a very personal way of communicating” / Dan Parker, FireText co-founder

by Will Corry on August 21, 2014

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The final chapter or a new leaf for UK book stores? / Natasha Evans, analyst, Pragma

by Assistant Editor on August 21, 2014

By Natasha Evans, analyst, @Pragmauk– a St Ives Group company

The new Foyles flagship store was unveiled on London’s Charing Cross Road in July, in the iconic former Central Saint Martin’s building. With customers hailing it ‘the future of the modern bookstore’, I decided it was time to see the store for myself.

I visited the store with trepidation that it might have lost some of Foyles’ charm in the quest for modernisation, whilst simultaneously compromising the quirkiness of the original Saint Martin's building. Whilst this fear wasn't unfounded, the store is big, bright and has irrefutably thrown Foyles into the 21st Century.

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