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“We wanted to inspire people who may not have considered Wyevale Garden Centres as a Christmas shopping destination before” / Sarah Fuller, Marketing Director, Wyevale Garden Centres

by Loudmouth PR on December 18, 2014

Just in - Wyevale Garden Centres has launched a Christmas campaign to create awareness of the breadth of their Christmas product offering. From gifts to real trees, decorations and foodie delights - everything for an enchanting Christmas.

The campaign proposition and creative, which has been developed by direct response and relationship marketing agency WDMP, features just under 5 million door drop brochures being distributed within a 30 minute driving distance of the 45 best performing garden centres, accompanied by direct mail packs sent to all members of its loyalty programme,@GardeningClub ‘Gardening Club'. [more…]

Experiential:The death of the high street,the birth of online sampling / Response One

by Assistant Editor on December 17, 2014

By Jonathan Hall, Experience Marketing Executive, Response One – a St Ives Group company

The great British high street has long been a staple arena for experiential marketing. Live product demos and sampling tours are present in every city centre up and down the country.

But as the high street slips into further decline and faces an “evolve or die” ultimatum, the question has to be asked, is experiential marketing still getting bang for its buck from these traditional campaign locations? [more…]

The ‘Top 10 compelling ads’ from high street retailers as revealed by measuring people’s emotions via their facial reactions / @realeyesit

by Will Corry on December 16, 2014

Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.

John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.

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‘Lucy’ M&S Video : I predict ‘viral’ slow burner for this ‘Womens’ Lingerie Buying Guide’

by Will Corry on December 16, 2014

❄ M&S Christmas 2014 say ... Get the right lingerie for the women in your life. Get confident this festive season with our fabulous lingerie range:

Watch the video.

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“Blog of the Week” : A man’s guide to shoes for winter 2014

by Will Corry on December 14, 2014

A man’s guide to shoes for winter 2014

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Beyond Facebook – Marketing to Generation Z – “72% want to start their own business”

by Will Corry on December 13, 2014

In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which interacts with society very differently to its predecessors.

New research from Global Messaging has revealed some interesting statistics that gives us an insight into the habits of Generation Z…

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Experian Data Quality Research : Black Friday – British consumers spent an estimated £810 million in a single day

by Will Corry on December 11, 2014

According to figures from Experian and IMRG online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. [more…]

Video : Five middle-aged men wearing tacky Christmas sweaters walk on stage and no one was sure what they had in store

by Will Corry on December 10, 2014

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“A real threat to our industry” – On-pack promotions could breach Patent and cost a packet

by Will Corry on December 10, 2014

Brand owners and agencies planning on-pack offers in 2015 need to be aware that their campaigns may be in breach of a European patent which could cost them thousands.

The patent, originally issued to the now extinct online reward scheme Beenz.com, covers the use of codes printed on promotional packs and till receipts or vouchers that is then linked to the ward of a prize or reward.

If the consumer  enters the codes onto a website or via text or post, and once validated, they then have the chance to win a prize or reward this is likely to be a breach of the patent regardless of whether it is an instant win, prize draw or competition mechanic.

Contact abi@promoveritas.com for more details.

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