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What’s huge and has a hammer teetering just above it?

by Will Corry on March 27, 2015

Cadbury has unveiled a giant Easter egg at Sydney’s Bennelong Lawn in the Royal Botanic Gardens which will be cracked in front of a live crowd as part of Cadbury’s Easter celebrations this Sunday.

The egg measures five metres by 3.4 metres in diameter is being held by a structure 10.5m high and positioned with a hammer teetering just above it. The activation has been worked on by Saatchi & Saatchi, Wonder and Red Agency.


Argos confirms plans for 10 concession outlets within Sainsbury’s stores

by Will Corry on March 25, 2015

Argos has stepped up its digital transformation by confirming plans for 10 concession outlets within Sainsbury's stores.

The retailer, which makes products from electronics to garden furniture, and the supermarket chain see the partnership as an opportunity to boost customer numbers, convenience and choice for shoppers, despite both offering general merchandise (GM) including TVs.


Comotomo, the leading silicon baby bottle in the US, has chosen Babyville at Clareville to handle its UK launch

by Will Corry on March 25, 2015

Comotomo, the leading silicon baby bottle in the US, has chosen Babyville at Clareville to handle its UK launch following a competitive pitch.

The PR brief includes securing key influencer endorsements, traditional on and off line proactive press office activity and campaigns strategically designed to reassure first time parents of the quality of the brand’s medical grade silicon bottles and teethers.

Babyville at Clareville will communicate these messages via multi channel media relations activity.


Publishers monetizing with InMobi have seen up to 5x increase in monetization

by Will Corry on March 25, 2015

InMobi Native Ads Platform Powers Monetization Of World’s Leading Social and Messaging Apps

Native Ads Drive Upto 5x Higher Monetization For Publishers

InMobi, the world’s most powerful mobile advertising platform, is quietly powering the Publishers monetizing with InMobi have seen up to 5x increase in monetization.  Social and messaging apps are among the fastest growing categories on app stores.

Most apps in this category are extremely specialized  – Publishers monetizing with InMobi have seen up to 5x increase in monetization., sharing common interests like superheroes or comics.


Latest tweets about IRX 2015 which starts tomorrow Wednesday 25th March

by Will Corry on March 24, 2015

The Internet Retailing Expo (IRX) at the NEC, Birmingham, 25-26 March 2015 alongside @edeliveryexpo. News, ecommerce updates & live streaming from @etail.


Tesco’s virtual supermarket / For familiar products you’ve already been using for years, the virtual store is a futuristic time-saver

by Will Corry on March 23, 2015

Supermarket and FMCG News .. Virtual supermarket opens.

When Tesco opened a  virtual supermarket on a subway platform in South Korea, it was a revolution in grocery shopping. Now they’ve teamed up with Samsung to open a more robust version of the same concept in Seoul. The store, in Seoulleung subway station, is larger than the original platform shopping stop but shares the same premise: pictures of products are posted with QR codes underneath.

Shoppers use their smartphones to scan the QR codes of the items they want.


Blunders : Starbucks pulled it’s #RaceTogether campaign…… now fire someone please

by Will Corry on March 23, 2015

After just one week, Starbucks employees will stop writing “Race Together” on your coffee cups.

CEO Howard Schultz ended the effort Sunday, after days of pushback against the company’s initiative to start a conversation about race within its more than 20,000 stores. Other parts of the year-long Race Together #RaceTogether program will continue, including forum discussions and special sections in USA Today. But the scribbling of a somewhat-ambiguous message on lattes has been quickly phased out.

“While there has been criticism of the initiative — and I know this hasn’t been easy for any of you — let me assure you that we didn’t expect universal praise,” Schultz said in a memo. [more…]

Movers and Groovers : McDonalds’ McDonald joins Halfords

by Will Corry on March 23, 2015

Halfords has appointed the Jill McDonald, the UK boss of fast-food chain McDonald’s, as the new chief executive of the cars part and bicycles retailer.

She will take over the position from Matt Davies, who has been poached by Tesco to head the supermarket’s UK operations.

Ms McDonald currently holds the position of UK chief executive and president for the fast-food giant’s North West Europe division, where she oversees about 3,300 outlets with more than 200,000 staff across seven countries.


Shopitize’s Chris Newbery explains the brand marketing opportunity in mobile

by Will Corry on March 23, 2015

Why you need to move with mobile

Last week the mobile industry descended on Barcelona to Mobile World Congress. With entire halls dedicated to apps, marketing and the latest mobile connected technology, the show is no longer a place just for mobile manufacturers. This year we saw bikes, cars, smart remotes, NFC payments and even a ‘connected’ bottle of whisky.

FMCG brands should be taking note of what goes on here. All of the announcements point to growing connectivity between brands and shoppers, with the smartphone at the centre of this connected world. These innovations are set to make it even easier for customer engagement, and if brands don’t engage with shoppers then chances are someone else will.


New survey shows that Brits prefer Greggs to Caffè Nero, Costa and Starbucks

by Will Corry on March 23, 2015

Starbucks might be the king of coffee shops, and Costa might wear the crown in the UK, but it turns out British people are more partial to a hot beverage from Greggs.

The bakery chain scored highest for value in a national poll of 4,500 people, ranking second on friendliness of staff, speed of service and store cleanliness.

Overall, Greggs performed better than Caffè Nero, Costa and Starbucks, bested only Pret A Manger, according to the Market Force Information survey, which asked consumers about their satisfaction in eight categories at a range of coffee shops and whether they would recommend the brands to others.