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FMCG taste test : Christmas food and drink winners

by Will Corry on October 17, 2017

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Primesight : Brands see, on average, a +29% sales uplift in stores with a poster outside

Primesight : Brands see, on average, a +29% sales uplift in stores with a poster outside

by Will Corry on October 9, 2017

Beloved of fast food brands Greggs, KFC and McDonald's, as well as many well-known FMCG brands such as Cadbury and Wall's,

Primesight's takeover of phone box advertising gives brands a stand-out footprint in high footfall locations and is perfect for attracting attention in the local area, whether they're looking for a large campaign or a smaller, highly targeted one.

What makes phone boxes such a great buy? Well with 19,000 of them across the UK, they provide 90.3% coverage of the UK population. [more…]

Entrepreneurial spirit: Creative start ups & millennials

Entrepreneurial spirit: Creative start ups & millennials

by Will Corry on October 4, 2017

Back in 2014, Bentley University released a study that suggested millennials are the most independent, nimble and overall entrepreneurial generation ever to have existed. Plus, while their predecessors aimed for that prestigious corner office millennials have entirely different career aims in mind.

Of those surveyed, just 13% of millennials wanted to climb the corporate ladder and claim the title of CEO or president. Conversely, a whopping 67% stated that their ultimate career goal was starting their own business. Director of Bentley’s Entrepreneurial Studies programme Fred Tuffile put this down to the idea that millennials see no future in more traditional pathways and instead wish to create their own.

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Testing : Is ketchup healthy?

by Will Corry on October 3, 2017

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“Building a compelling brand proposition for a successful £4bn turnover business from scratch”

“Building a compelling brand proposition for a successful £4bn turnover business from scratch”

by Will Corry on September 21, 2017

Exclusive Q&A with Heike O’ Leary, Lookers

As Marketing Director at national motor retailer @LookersGroup Lookers, Heike O’ Leary knows a thing or two about making a difference in what is traditionally a man’s world, as well as revolutionising a brand from the inside out.  We catch up with her following her nomination for a coveted Forward Ladies award.

While it’s fair to say that society has made great strides in the area of gender equality, recent high profile stories in the media have highlighted the fact that there is still much work to be done. It’s also fair to say that some industries have more ground to make up than others, with the motor sector in particular having to work harder to turn around its reputation as an industry that is male dominated.

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Are McDonald’s employees taught to under-fill your chips?

by Will Corry on September 13, 2017

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Naked Juice opens doors to Colourtopia at Festival No.6

Naked Juice opens doors to Colourtopia at Festival No.6

by Will Corry on September 8, 2017

Naked Juice is inviting visitors to Festival No.6 to step into Colourtopia and experience a unique space full of possibilities, powered by its products.

Naked Juice @NakedJuice_UK is building on the success of engaging festival-goers in 2016 to drive trial and awareness of its smoothies and the weird and wonderful spirit of its brand by adding another festival to its series this summer.

Under the banner of Naked Juice’s “Power. Full. Smoothie” positioning, attendees of Festival No.6, taking place in Portmeirion, Wales, from 7-10 September, will be encouraged to try Naked’s different smoothies before being welcomed into Colourtopia.”
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eCommerce delivery technology : MetaPack has increased revenues by over £5.5 million year on year

eCommerce delivery technology : MetaPack has increased revenues by over £5.5 million year on year

by Will Corry on September 8, 2017

MetaPack @MetaPack Reports Revenues Up, Platform Enhancements to Speed Carrier Integration and New Pipeline of Products

MetaPack, the global leader in eCommerce delivery technology, has announced that, after two years of investment in its core systems, it has increased revenues by over £5.5 million year on year.

This 20% growth is further supported by a distinct upward trajectory in operating performance with EBITDA income shifting MetaPack from a £5.5 million loss in 2016 to profit for this financial year.

The company has also grown its global business over the past financial year, adding 40 new carriers to its delivery management platform and signing up 27 new top 100 eCommerce brands. It is on course to further expand new carriers by an additional 40-50 over the next 12 months.

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BBC reports on the rise of fake Facebook promotions … PromoVeritas

BBC reports on the rise of fake Facebook promotions … PromoVeritas

by Will Corry on September 8, 2017

If your promotional posts are planned properly your followers should be able to spot the real thing. For help and advice running all types of promotions contact PromoVeritas on +44 203 325 6000 or email info@promoveritas.com.

This week the BBC have raised the growing issue of fake Facebook promotions or ‘raffles’ that scam the public. The Victoria Derbyshire programme interviewed victims of scammers who set up raffle pages for prizes such as iPads, holidays and cash without a gambling license.

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Women for Women : Bra brand launches a range of nude shades to match different skin tones

by Will Corry on September 3, 2017

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