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British manufacturer Simba selling a one-type-fits-all mattress is launching first television advertising campaign

by Will Corry on July 27, 2016

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Want the low down on pop-up shops? | Hotcow Experiential Marketing

by Will Corry on July 24, 2016

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Figleaves prepares to replatform on to a responsive website

Figleaves prepares to replatform on to a responsive website

by Will Corry on July 23, 2016

Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.

Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.

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Stolen Art Blunder : Major fashion label Zara has been ‘stealing’ these designs

Stolen Art Blunder : Major fashion label Zara has been ‘stealing’ these designs

by Will Corry on July 23, 2016

The story began on 19 July 2016 when the Los Angeles-based designer Tuesday Bassen uploaded an astounding image on Instagram that compared her designs to nearly identical Zara products, stating that the major fashion label Zara had been stealing her designs “over the past year”.

Included in the image is a snippet of a letter from Zara’s parent organization Inditex that dismissed her claims, citing that the “lack of distinctiveness of [Bassen]’s purported designs makes it very hard to see how a significant part of the population anywhere in the world would associate the signs with Tuesday Bassen”.  [more…]

60% of people interested in the Olympics will share content online about it / RadiumOne

60% of people interested in the Olympics will share content online about it / RadiumOne

by Will Corry on July 22, 2016

Today is exactly 2 weeks until the Olympics starts and new research reveals the huge amount of Olympic content people will share and why this is good news for marketers:

  • 60% of people interested in the Olympics will share content online about it - over 40% of this group doing so on a daily basis. World records will be the specific content most heavily shared
  • Nearly three-quarters of sharers will share via ‘Dark Social’: Samsung, Omega and Panasonic are the most reliant Olympic partners on Dark Social; DFS, Adidas and Muller the most reliant Team GB partners on it (link also provided to chart on Olympic sports most reliant)
  • How marketers can tap into the above, citing specific brand examples

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A cracking Christmas : Branding with a big bang by Simply Crackers

A cracking Christmas : Branding with a big bang by Simply Crackers

by James on July 21, 2016

Crackers are a fun, interactive and rewarding way to showcase a brand and reward customers or staff, especially over the festive season.

Simply Crackers provide bespoke branded Christmas crackers and work with businesses across the UK and Europe. Perfect for promotions, events and parties, crackers can be made to a company’s own design and branding requirements and include any gift of their choice.

Christmas cracker gifts can include high quality chocolates, jewellery and pens. Crackers can also be designed to include the company’s own products such as money off coupons, vouchers, trial size products or branded gifts such as keyrings, USB and magnets.

For more details visit http://www.simplycrackers.co.uk [more…]

Amazon will pay you to deliver its packages

by Will Corry on July 21, 2016

  • Amazon Flex drivers can make up to £15 per hour to make deliveries
  • It will be trialled in Birmingham before being expanded across the country
  • Drivers in the Midlands can apply now to get on board with the venture
  • All you need is an Android phone, a car and some time to spare

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Gumtree partners with Bauer Media’s Kiss FM UK and Box TV to search for ‘The Kiss Chosen One’

Gumtree partners with Bauer Media’s Kiss FM UK and Box TV to search for ‘The Kiss Chosen One’

by James on July 20, 2016

Bauer Media’s KISS FM UK and Box TV has announced an exclusive four-month partnership with Gumtree UK to further raise the profile of the platform as the go-to place to find job opportunities. The deal was planned and brokered by the7stars.

The multi-platform campaign activity, which launches today, will feature on air trails, a branded hub, video content, an experiential two-day audition event and a presenter academy which will see KISS and Gumtree offer listeners interview tips and advice on job opportunities.

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Bacardi-Martini UK Ltd appoint Five by Five to drive sales and brand engagement for Patrón Tequila

Bacardi-Martini UK Ltd appoint Five by Five to drive sales and brand engagement for Patrón Tequila

by James on July 20, 2016

Bacardi-Martini UK has appointed Five by Five to deliver a UK on and off trade activation strategy for its ultra-premium tequila brand Patrón.

Five by Five will be responsible for creating an activation to help drive sales, increase brand engagement and build brand advocacy.

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“8 top tips for outstanding on-pack promotions” / PromoVeritas

“8 top tips for outstanding on-pack promotions” / PromoVeritas

by promoveritas on July 19, 2016

On-pack promotions can create the kind of customer engagement that most CEO’s dream about. And this is why some promoters run the same promotion time after time with great success.  The only problem is that they are incredibly easy to get wrong, so here are our top tips to make sure your on-pack is on point.

1.    Have more than one Star Prize – If someone wins your big prize early on in the campaign it could lose momentum. It is generally best to go for a small number of star prizes alongside a large number of lesser value ones so that you have more winners, and plenty of happier customers. [more…]