Get in Touch

Retail

M&S promotes Shwopping, its clothes swapping scheme for Oxfam, with new online campaign

M&S promotes Shwopping, its clothes swapping scheme for Oxfam, with new online campaign

by James on May 26, 2016

M&S has launched a new online campaign for Shwopping, its clothes swapping scheme to raise money for Oxfam, fronted by the organisation’s ambassador Joanna Lumley.

The initiative invites customers to leave their old and unwanted clothes by any brand at Marks & Spencer stores. These are then given to Oxfam to be resold online or in international markets. What is not sold or re-used is recycled.

The online campaign, created by RKCR/Y&R, consists of a series of stylishly animated films narrated by Joanna Lumley. The films show dozens of items of clothing morphing into good deeds while the Absolutely Fabulous star explains all the ways Shwopped items can help those in need.

[more…]

No Brexit plans in place for 60% of British retailers, finds research from Global-e

No Brexit plans in place for 60% of British retailers, finds research from Global-e

by James on May 25, 2016

A survey of 250 British retail decision-makers released today by Global-e, the cross-border e-commerce specialist, reveals that 3 in 5 (60%) retailers have made no business plans whatsoever should a Brexit go ahead in June; a little over a month away. In fact, 96% of retail sole traders have made no business provisions at all for a potential Brexit.

Among the cross-section of retail businesses surveyed, medium-sized retailers (100-249 employees) are most prepared for a potential Brexit with over a half (54%) saying they have made plans as a business already. This group was also most in favour of a Brexit, with 54% saying that they will vote to leave the European Union, compared to under a quarter (24%) of respondents in companies with more than 500 employees. [more…]

Leo Burnett unveils latest summer TV campaign for the Co-op

Leo Burnett unveils latest summer TV campaign for the Co-op

by James on May 25, 2016

Today The Co-op launches its Summer TV campaign ‘Be as unpredictable as the Summer’. The 40-second commercial, accompanied by four 10 second ads create a contagious spirit of unpredictability that unleashes the potential for experiences to take you anywhere.

The advert shows the escalation of events that leads to a group of friends getting together to celebrate the British summertime spontaneously, having woken up that morning with no idea that they’d end up on the beach enjoying a feast.

[more…]

Wrigley’s Extra shakes up its marketing and moves towards ‘cause-related’ messaging

by Will Corry on May 24, 2016

[more…]

Research : Consumer electronics shopping to ‘kick off’ next week, says eBay

Research : Consumer electronics shopping to ‘kick off’ next week, says eBay

by James on May 23, 2016

eBay expects football-related shopping to ramp up from next week as the UK gets ready to enjoy a summer of sport, according to new insights released today.

eBay Advertising’s data reveals that, ahead of the last World Cup, searches for ‘flat screen TV’, ‘sound bar’ and ‘projector’ all spiked on eBay.co.uk at a total of almost 5,000 on 26th May, as shoppers primed their homes for optimum viewing. A similar uplift is expected this year as the nation gets ready to cheer the UK and Ireland on in a range of sports. [more…]

New research reveals consumers value the physical experience over online / Future Thinking

New research reveals consumers value the physical experience over online / Future Thinking

by Will Corry on May 22, 2016

New research reveals consumers value the physical experience over online

Shoppers remain unsold on buying online without having seen products physically, especially when it comes to big ticket and personal items like shoes.

According to new research from business intelligence research consultancy Future Thinking, although just under half of UK consumers (42%) buy online as a matter of course, we’re more likely to buy tablets and computers without having checked them out in a physical store than we are what we wear or use domestically.

[more…]

Shopping : Do you know what ‘Webrooming’ means?

Shopping : Do you know what ‘Webrooming’ means?

by Will Corry on May 21, 2016

'In-store pickups pick up'

Webrooming is the latest phenomenon impacting the online retail industry. In just the last year the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store.

[more…]

Watch : Leo Burnett unveils latest ad for McDonald’s ‘good times’ campaign

by James on May 18, 2016

Leo Burnett has unveiled the latest ad in the new McDonald’s ‘good times’ brand campaign. The ongoing campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of simple, easy enjoyment. In this installment the brand highlights the ‘good times’ that are happening around us all the time.

The beautifully shot ad, directed by James Rouse, takes the form of one minute and delves in and out of the lives of the people of Britain as they enjoy their very own little ‘good times’. Some of these are McDonald’s moments, some are not, however, they are all familiar, relatable, and designed to be a reflection of the moments we enjoy in modern Britain.

[more…]

“Create your own personalised news feed which goes out to the trusted sources you respect” / Cronycle

“Create your own personalised news feed which goes out to the trusted sources you respect” / Cronycle

by James on May 17, 2016

If you’re like a lot of social media marketers, you will spend a lot of time searching for content to post on social media. This is often referred to as ‘content curation’ and we’ve spoken to marketers who spend up to a day a week finding useful content to post on their networks.

As Neil Patel points out on the QuickSprout blog – curated content on social media account for 47% of all clicks, and given it’s much more time efficient to curate content produced by other people, than create new content again and again, it’s well worth the time investment to share curated content on social media channels.

[more…]

New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

by Will Corry on May 17, 2016

TX write ... The Judges Panel met to shortlist brand for TX's inaugural eXchange Awards. TX facilitates better marketing through forensic brand guidance. We improve the odds of success with future investments and actions.

Our inaugural eXchange Awards celebrate brands eXchanging brilliantly already, with an amazing panel of judges:

  • BV Pradeep, VP Consumer & Market Insight,Unilever
  • Simon Walker, CEO, Kepak Convenience Foods
  • Helen Welch,Director of Customer Insights, Saga
  • Bill Scott, CEO, Droga5
  • Peter Cowie, CEO, The Oystercatchers
  • Carol Reay, Chairman, TransgressiveX

[more…]