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Are McDonald’s employees taught to under-fill your chips?

by Will Corry on September 13, 2017

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Naked Juice opens doors to Colourtopia at Festival No.6

Naked Juice opens doors to Colourtopia at Festival No.6

by Will Corry on September 8, 2017

Naked Juice is inviting visitors to Festival No.6 to step into Colourtopia and experience a unique space full of possibilities, powered by its products.

Naked Juice @NakedJuice_UK is building on the success of engaging festival-goers in 2016 to drive trial and awareness of its smoothies and the weird and wonderful spirit of its brand by adding another festival to its series this summer.

Under the banner of Naked Juice’s “Power. Full. Smoothie” positioning, attendees of Festival No.6, taking place in Portmeirion, Wales, from 7-10 September, will be encouraged to try Naked’s different smoothies before being welcomed into Colourtopia.”
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eCommerce delivery technology : MetaPack has increased revenues by over £5.5 million year on year

eCommerce delivery technology : MetaPack has increased revenues by over £5.5 million year on year

by Will Corry on September 8, 2017

MetaPack @MetaPack Reports Revenues Up, Platform Enhancements to Speed Carrier Integration and New Pipeline of Products

MetaPack, the global leader in eCommerce delivery technology, has announced that, after two years of investment in its core systems, it has increased revenues by over £5.5 million year on year.

This 20% growth is further supported by a distinct upward trajectory in operating performance with EBITDA income shifting MetaPack from a £5.5 million loss in 2016 to profit for this financial year.

The company has also grown its global business over the past financial year, adding 40 new carriers to its delivery management platform and signing up 27 new top 100 eCommerce brands. It is on course to further expand new carriers by an additional 40-50 over the next 12 months.

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BBC reports on the rise of fake Facebook promotions … PromoVeritas

BBC reports on the rise of fake Facebook promotions … PromoVeritas

by Will Corry on September 8, 2017

If your promotional posts are planned properly your followers should be able to spot the real thing. For help and advice running all types of promotions contact PromoVeritas on +44 203 325 6000 or email info@promoveritas.com.

This week the BBC have raised the growing issue of fake Facebook promotions or ‘raffles’ that scam the public. The Victoria Derbyshire programme interviewed victims of scammers who set up raffle pages for prizes such as iPads, holidays and cash without a gambling license.

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Women for Women : Bra brand launches a range of nude shades to match different skin tones

by Will Corry on September 3, 2017

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Breaking research : Retail to drive UK digital ad spend through 2018

by Will Corry on August 30, 2017

The UK's largest industry sector for digital ad spending—retail—will drive the country's overall digital ad spending gains through 2018, according to eMarketer's first ever forecast of cross-industry UK ad spend. But retailers won't be alone in upping digital investment.

Among the five industries in the UK tracked by @eMarketer automotive, consumer packaged goods (CPG) and consumer products, financial services, retail and travel—retail will continue to lead in share of overall digital ad spend through 2018, aided by the largest spending gains among industries both this year and next.

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Strongbow rounds off epic summer with Victorious Festival activation

Strongbow rounds off epic summer with Victorious Festival activation

by Contributing Editor on August 25, 2017

Strongbow is rounding off a summer of festival action with a huge live activation at Victorious Festival in Portsmouth this weekend.

The world-leading cider has created a stunning arena with a 10m high Strongbow Archer as the centrepiece. Surrounded by a DJ booth made from speakers, a bar made from a shipping container and up-cycled furniture made from crates and barrels, The Strongbow Yard is the place to chill out in the day and dance by night.

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Will you buy all your groceries on the web? Amazon / Whole Foods shake-up

by Will Corry on August 24, 2017

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Only half of online ad campaigns targeted at women in the UK actually reach them – Research by Nielsen

Only half of online ad campaigns targeted at women in the UK actually reach them – Research by Nielsen

by Will Corry on August 4, 2017

FMCG sector struggles most to reach targets

Mobile tends to be better than desktop at hitting target audiences

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.
Only 50% of ad impressions served in the UK that were meant for women were served to women, compared to the 62% success hit rate when targeting men. This discrepancy was even more pronounced when targeting 18-34 year olds, with just 22% successfully hitting women but 33% for men.

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New research from equimedia reveals that over nine in ten of Mum’s favourite brands offer poor mobile experience

by Clare on August 2, 2017

According to research released today by digital media agency, equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds.

The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed brands achieved a ‘good’ rating when it came to mobile download speeds.

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