— Will Corry (@slievemore) July 24, 2016
Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.
Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.
The story began on 19 July 2016 when the Los Angeles-based designer Tuesday Bassen uploaded an astounding image on Instagram that compared her designs to nearly identical Zara products, stating that the major fashion label Zara had been stealing her designs “over the past year”.
Included in the image is a snippet of a letter from Zara’s parent organization Inditex that dismissed her claims, citing that the “lack of distinctiveness of [Bassen]’s purported designs makes it very hard to see how a significant part of the population anywhere in the world would associate the signs with Tuesday Bassen”. [more…]
Simply Crackers provide bespoke branded Christmas crackers and work with businesses across the UK and Europe. Perfect for promotions, events and parties, crackers can be made to a company’s own design and branding requirements and include any gift of their choice.
Christmas cracker gifts can include high quality chocolates, jewellery and pens. Crackers can also be designed to include the company’s own products such as money off coupons, vouchers, trial size products or branded gifts such as keyrings, USB and magnets.
- Amazon Flex drivers can make up to £15 per hour to make deliveries
- It will be trialled in Birmingham before being expanded across the country
- Drivers in the Midlands can apply now to get on board with the venture
- All you need is an Android phone, a car and some time to spare
Bauer Media’s KISS FM UK and Box TV has announced an exclusive four-month partnership with Gumtree UK to further raise the profile of the platform as the go-to place to find job opportunities. The deal was planned and brokered by the7stars.
The multi-platform campaign activity, which launches today, will feature on air trails, a branded hub, video content, an experiential two-day audition event and a presenter academy which will see KISS and Gumtree offer listeners interview tips and advice on job opportunities.
Five by Five will be responsible for creating an activation to help drive sales, increase brand engagement and build brand advocacy.
On-pack promotions can create the kind of customer engagement that most CEO’s dream about. And this is why some promoters run the same promotion time after time with great success. The only problem is that they are incredibly easy to get wrong, so here are our top tips to make sure your on-pack is on point.
1. Have more than one Star Prize – If someone wins your big prize early on in the campaign it could lose momentum. It is generally best to go for a small number of star prizes alongside a large number of lesser value ones so that you have more winners, and plenty of happier customers. [more…]