Get in Touch

Retail

PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral

PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral

by Will Corry on August 25, 2016

A man named Wes Metcalfe purchased a cucumber from Tesco and found a dead worm shrink wrapped around it. His complaint on Tesco’s Facebook page somehow progressed into a funeral for the worm. There were messages flying all over the internet and even some worm-themed parody songs. This whole event went viral. The funeral was held on Tuesday.

There’s a lot of crazy things going on in the world, but this has got to be the weirdest. How do you think you would react if your food was invested by dirt-dwelling creatures?

[more…]

Greg Rutherford, Tameka Empson join Strictly Come Dancing …. Sailthru …  TransgressiveX … Loudmouth PR … Criteo …. Rent the Runway, SheKnows Media and Betabrand … Shutterstock Music

Greg Rutherford, Tameka Empson join Strictly Come Dancing …. Sailthru … TransgressiveX … Loudmouth PR … Criteo …. Rent the Runway, SheKnows Media and Betabrand … Shutterstock Music

by Will Corry on August 23, 2016

Greg Rutherford,Tameka Empson join Strictly Come Dancing ....Sailthru ...  TransgressiveX ... Loudmouth PR ... Criteo .... Rent the Runway, SheKnows Media and Betabrand ... Shutterstock Music.

Read more fresh marketing articles etc. in this Tuesday issue of theMarketingblog newsletter.

Read the newsletter HERE >>>>

[more…]

Awards : Loudmouth PR wins a gong for their client London Mint Office

by Will Corry on August 23, 2016

Loudmouth PR, PR specialists for the marketing services sector have won a Bronze Stevie® Award in the 13th Annual International Business Awards in the ‘PR Campaign of the Year - Events & Observances’ category.

[more…]

Sailthru decreases acquisition costs and increases revenue from new customers for Rent the Runway, SheKnows Media and Betabrand

Sailthru decreases acquisition costs and increases revenue from new customers for Rent the Runway, SheKnows Media and Betabrand

by James on August 22, 2016

Sailthru, the leading Customer Retention Cloudsm for the world’s top retail and media companies, today announces it has decreased new customer acquisition costs by up to 45 percent and increased expected lifetime value by more than 50 percent for brands including Rent the Runway, SheKnows Media and Betabrand.

Through omnichannel customer profiles and a data science-driven product suite, Sailthru enables marketers to connect retention data and acquisition programs to increase spend efficiencies and improve outcomes.

[more…]

New startups : “Betting on a recent boom in demand for food delivery services”

by Will Corry on August 22, 2016

[more…]

How many inbound leads are needed to reach your financial targets & provide real ROI?

by Will Corry on August 20, 2016

[more…]

PrettyLittleThing pairs with Doddle ….eDelivery

by Will Corry on August 20, 2016

[more…]

UK team boosts Danish confectionary classic with 15 per cent sales increase

UK team boosts Danish confectionary classic with 15 per cent sales increase

by Will Corry on August 19, 2016

  • British team entrusted with reinventing Danish icon
  • Sales increase 15.5 per cent since relaunch, seasonal sales up 17 per cent
  • Hand-design ensures ‘lost’ artwork remains central to brand

A UK-based branding team has rebranded and redesigned a beloved Danish confectionary product for the first time in over 30 years – boosting sales by over 15 per cent since its January launch.

[more…]

Finding the perfect festival staff

Finding the perfect festival staff

by James on August 18, 2016

Here at Mash Staffing, we believe that finding the right promotional staff for any campaign is a bit of an art form - one that requires thought, clear processes, and the right balance between work and fun. After all, there’s no reason festival work shouldn’t be both - but it’s important to plan ahead, and make sure you’ve got exactly the right type of staff on board for this kind of event.

While festival work can attract people who are there for the party atmosphere, working at a festival is no easy task. It can be physically demanding, with long hours and no real home comforts - which can mean untrained staff find themselves there for very much the wrong reasons.

[more…]

Ogilvy & Mather launch ‘A little more action’ with new Philips work

Ogilvy & Mather launch ‘A little more action’ with new Philips work

by James on August 17, 2016

Ogilvy & Mather has created a campaign for Royal Philips to drive awareness of the brand’s personal health programs. The activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organization that improves lives through technology.

Launching at Elvis Week in Memphis, Tennessee, the Philips ‘A little more action’ campaign tells the transformative story of Keith Hart, an amateur Elvis Tribute Artist who made a series of small lifestyle changes to fulfil his lifelong dream of performing for the first time on stage as his hero, Elvis Presley™.  [more…]