Consumers expect price rises in every major category of goods - from groceries to cars to housing
The first study gauging British consumer confidence immediately after Article 50 was triggered reveals confidence among those who support Brexit has fallen.
The latest Nielsen Survey of Consumer Confidence and Spending Intentions revealed that although British consumer confidence, overall, remained stable at 102, the level among “Leavers” dropped from 109 in January to 106 in early April, whilst “Remainer” confidence increased one point to 97.
A score over 100 indicates degrees of optimism, below 100, degrees of pessimism.
It’s all too easy to overlook the value of so-called ‘traditional’ marketing methods, such is the hype surrounding the latest developments in digital marketing.
Nevertheless, offline marketing can still play a valuable role in promoting your brand, product or event effectively. In this guide, we focus on advertising posters and how to creatively capture the imagination and interest of passers-by. With thoughtful planning and a little ingenuity, poster advertising campaigns can significantly boost the image and visibility of your brand.
— Will Corry (@slievemore) April 8, 2017
Are you seeking a new building for your business? If so, maybe it's because you want a dedicated space for your start-up or are running a longer-established company that is outgrowing its current premises. However, finding a new commercial building that is cheap while remaining safe for regular use by your employees can be an arduous task. Here is some advice to make it easier.
Mars Chocolate UK has revealed that last year’s adverts for Maltesers that put disabled people front and centre have proved to be the most effective advertising for the brand in the last ten years.
Maltesers rolled out the series of ads in October as part of Channel 4’s Superhumans Wanted competition, all of which were inspired by real-life stories from disabled people, celebrating universally awkward situations.
"If they follow the trend of the Kraft takeover of Cadbury, we can forget about vivid colours, and look forward to a grey future"
The US giant planning a swoop on Dulux owner Akzo Nobel claims to have rallied the support of almost every one of the firm’s biggest 20 shareholders
When it comes to the customer experience (CX) strategy, customer communications such as contracts, quotes, welcome kits and account statements are often one of the most overlooked – yet critical – components of the customer journey.
These traditional communications have historically been owned and compiled by IT and operations, while the social and digital channels have been owned by marketing and the digital teams. Rarely does the customer voice and the customer’s experience get incorporated into their design and delivery.