eBay Advertising today announced the launch of a Valentine’s targeting tool as new data, released today, reveals that next Monday, 8 February, will signal the start of Britain’s panic Valentine’s purchasing. Dubbed “Red Monday,” the Monday before Valentine’s Day saw almost 20,000 searches for “Valentine’s” related items on eBay.co.uk last year, and eBay expects this year to follow suit.
eBay Advertising’s Valentine’s targeting tool is the latest themed shopper segment that the publisher has launched as part of its Advanced Targeting suite, aimed at enabling brands to engage with consumers in a more sophisticated, hyper-relevant way.
Online retailing specialist Summit has continued its phenomenal growth in 2015, being appointed by Furniture Village, the UK’s largest independent retailer of its type, to refresh its digital search strategy.
Summit will be responsible for driving the furniture retailer’s SEO strategy, using its insight-led approach to help increase Furniture Village’s overall revenue.
The new easyFoodstore opened its doors yesterday and within hours was besieged by hundreds of savvy shoppers eager to take advantage of its mega-discount offerings.
The shop - from the man behind the easyJet empire - offers a range of basic items at 'rock-bottom prices', with an introductory promotion this month of just 25p for everything.
Sainsbury’s strikes £1.3bn deal to buy Argos https://t.co/4nAqLCeBs2
— Daily Mail U.K. (@DailyMailUK) February 3, 2016
The collaboration allows online retailers and travel sites to increase sales conversions by targeting shoppers with personal, live messaging providing social proof.
— Will Corry (@slievemore) February 2, 2016