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A look at the future of business-to-business marketing solutions

A look at the future of business-to-business marketing solutions

by on December 21, 2018

2019 is merely weeks away and once again, marketing analysts are attempting to predict what the new year has in store.  All eyes seem to be focused upon business-to-business solutions, as this sector is growing at a breakneck pace. 

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Big Brands vs Budget Tech

Big Brands vs Budget Tech

by on December 18, 2018

In the run up to Christmas, the big brands are working like crazy to persuade us to purchase their version of the latest tech.

However, with big brands often come even bigger price tags, causing some people to search for instant credit to get that must-have gadget in time to put it under the Christmas tree.

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The 5 tiers of customer support

The 5 tiers of customer support

by on December 17, 2018

A lot of people think that customer support is the sort of thing that anyone can excel in. However, this field has become so important for a reason. It is the backbone of pretty much every consumer facing industry out there.

Hence, it is important to understand the various complexities of the field. There are actually five tiers to customer support.

Understanding these tiers can help you get a sense of what customer support is all about. Listed below are the tiers and their purposes.

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Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

by on December 7, 2018

The UK grocery market is set to experience 2.4% growth this Christmas, with shoppers predicted to spend £21.6bn over the festive period, according to the latest forecast from research organisation IGD.

With nearly half (48%) of shoppers agreeing that food and drink is the most important part of Christmas Day, grocery has a key role to play on the 25th December, creating opportunities for people to honour annual traditions or create new ones.

We have collected over 300 articles on shopping >>>>>

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Domino’s  … ‘The official food of WTF!’

Domino’s … ‘The official food of WTF!’

by on November 26, 2018

Domino's gets straight to the point of what everyone is probably thinking in a new social campaign promoting its cheeseburger pizza in the U.K.--the tagline is 'The official food of WTF!'

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Brand owners should prepare for rush to register moving images and sounds

Brand owners should prepare for rush to register moving images and sounds

by on November 1, 2018

Registering trade marks for moving images has long been an incredibly laborious task in the UK, but new laws due to take effect in less than three months’ time will make the process much easier.

So what will these new laws mean for brand owners and how can they prepare to take advantage of them?

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7 ways to make sure your e-commerce site is safe from hackers

7 ways to make sure your e-commerce site is safe from hackers

by on October 28, 2018

Shopping sites are especially susceptible to attempted cyber attacks as they tend to be responsible for vast amounts of customer data that hackers can exploit for financial gain.

Since this is the case, it makes sense for all e-commerce operators to shore up their security measures and minimise the likelihood of a breach occurring. Here are some tips to help you with your defensive efforts.

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Digitising our vanishing high streets, by Jamie Matthews, CEO of Initials

by on October 25, 2018

In this piece Jamie Matthews, CEO of independent creative agency Initials, looks at the power of digital to both destroy and save Britain’s vanishing high streets.

Despite the seemingly constant ‘death of the high street’ headlines, it’s where you live that determines how you feel Britain’s high streets are really doing. There are comparatively affluent neighbourhoods up and down the country that remain home to vibrant retail areas. But, there are also no shortage of places where the retail picture is undoubtedly darkening.

The number of places like this are increasing, and if you live in one of them, the local high street serves as an up-close-and-personal daily reminder of the challenges retailers are facing. [more…]

Making online lingerie shopping much more intimate and stress-free

Making online lingerie shopping much more intimate and stress-free

by on October 22, 2018

NEW.... figleaves.com is making online lingerie shopping much more intimate and stress-free with personalised customer experiences.

The ecommerce brand is partnering with RichRelevance, the global leader in omnichannel personalisation, to recommend seasonal products for customers selected from thousands of options available on the website.  [more…]

Social media superstar  .. Your content has gone viral online …

Social media superstar .. Your content has gone viral online …

by on October 17, 2018

Gazillions of people liking, sharing, retweeting your content. Without warning, the world is talking about your brand. New customers are falling over themselves to buy your product. Your content has gone viral online.

You’re a social media superstar… in an ideal world.

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