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Transgender model fronts Australian lingerie campaign

Transgender model fronts Australian lingerie campaign

by on March 8, 2019

Australian fashion retailer Bonds has launched its latest intimates collection that champions diverse bodies and people who identify as women.

Set to launch across Australia, [more…]

M&S wants new ad agency

M&S wants new ad agency

by on February 24, 2019

Marks and Spencer (M&S) is on the hunt for a creative agency to manage its clothing and home business, a blow to Grey London which has handled the retailer's combined food and non-food accounts for just two years.

[more…]

Custom product labels for businesses of all shapes and sizes [Exclusive]

Custom product labels for businesses of all shapes and sizes [Exclusive]

by on February 22, 2019

Product labels plays a pivotal role in any product’s marketing and advertisement mix and it is pretty important to a brand’s identity and perceived integrity not to rush or scrimp on them.

That little bit of extra quality on your print finish can make all the difference. The cost implications of opting for premium label printing over a cheaper service are not significant.

[more…]

It’s a Supermac victory, but is it all over?

It’s a Supermac victory, but is it all over?

by on February 20, 2019

Gemma Boucher [pictured left] and Fiona McBride, trade mark attorneys at European intellectual property firm, Withers & Rogers LLP write

On 11 January 2019, the European Intellectual Property Office (EUIPO) revoked McDonald’s trade mark for ‘Big Mac’.

This left the way open for Irish fast-food chain, Supermac, to market its offering under its ‘Supermac’ brand name in the UK and EU.

But will this ruling be the end of the matter? .. Fiona McBride -right

[more…]

Why choose promotional mugs to promote your brand!

Why choose promotional mugs to promote your brand!

by on February 20, 2019

Promotional Mugs.  Generally, promotional mugs are the ideal way to display your brand at trade and exhibition events.

You can also use them daily in different places. You can use this accessory while in your workplace or office.

Through creating personalised mugs for your company, you will create a professional appearance that will provide a positive impression to your customers or visitors.

[more…]

5 reasons to choose Promo Parrot branded bags

5 reasons to choose Promo Parrot branded bags

by on February 14, 2019

Gone are the days when you would go shopping and put your items in a polythene or paper which you would later discard until the next time when you would get another plastic paper.

Businesses realised the need to have a permanent solution for packaging your shopping and Promo Parrot was not left behind in helping companies fulfill this need.

[more…]

Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

by on February 12, 2019

The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.

[more…]

2,255 university students decide the UK’s most admired brand – which one is it?

2,255 university students decide the UK’s most admired brand – which one is it?

by on February 12, 2019

**** crowned most admired brand by students.

2,255 students from Campus Society’s platform participated in this survey between 18th-25th January 2019. Responses were collected from 258 universities and colleges across the UK.

[more…]

River Island aims to re-address outdated labels as well as banishing family norms

River Island aims to re-address outdated labels as well as banishing family norms

by on February 9, 2019

River Island has partnered with integrated agency Studio Blvd to celebrate the diverse faces of modern family in its latest SS19 campaign.

Dubbed , the ad shows the redefine the family stereotype and celebrates the diversity of families.

 

[more…]

Five ways you can use promotional products

Five ways you can use promotional products

by on January 31, 2019

Promotional items people use daily such as pens, t-shirts, mugs, umbrellas, but with a brand’s name or logo imprinted on them.

Businesses use these products to market their brands, companies, and services.

There are various ways you can use promotional products. Such as;

[more…]