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Latest : The outsourcing cock-up that has left KFC customers feeling peckish

Latest : The outsourcing cock-up that has left KFC customers feeling peckish

by on February 21, 2018

It’s an upset that far outstrips the Nando’s shortage of 2014, and at a scale that makes last year’s dip in hummus supply seem small fry: KFC is out of chicken.

The $23bn (£16.5bn) company that has one job – to sell us fried chicken – is unable to fulfil its culinary duties, citing issues in its outsourced distribution … wings. [more…]

It’s so hot that no-one is wearing clothes – well just their Bonds underwear

It’s so hot that no-one is wearing clothes – well just their Bonds underwear

by on February 19, 2018

Here is a bonus article and video which to lift that UK February grey feeling.

Let's repair to the Aussie outback where it’s so hot that no-one is wearing clothes – well just their Bonds underwear....editor

[more…]

Which lingerie company ads are targeted more at men than women?

Which lingerie company ads are targeted more at men than women?

by on February 17, 2018

Victoria's Secret has an advertising problem, and it's putting off customers. 

In January, Business Insider reported that mothers of teenage children who shopped at its teen-centric brand, PINK, were revolting online because of the oversexualized ads in Victoria's Secret's stores. 

[more…]

FMCG : “Well done McCain for once again making such a good advert that recognises all of society”

FMCG : “Well done McCain for once again making such a good advert that recognises all of society”

by on February 9, 2018

McCain has launched ‘Here’s to Love’, the next execution of the We Are Family series, turning the spotlight onto relationships and love by celebrating how a wide range of different couples connect nowadays.
Created by adam&eveDDB, the £3.2 million multi-channel We Are Family: ‘Here’s To Love’ campaign will be rolled out across TV, VOD, OOH, cinema, print and online media and social channels for six weeks.

[more…]

New to the UK … invisible bar codes

New to the UK … invisible bar codes

by on February 4, 2018

Bar codes will disappear from supermarket goods in as little as five years, experts have predicted, as international retailers with UK branches are in talks to adopt new technology for tills. 

New "invisible" bar codes printed over the entire surface area of packs are replacing traditional black straight line bar codes in the US, and are set to make their way to the UK.

[more…]

[Watch] … Discounted jars of Nutella cause riots – life must be very tough in France

by on January 26, 2018

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Best advice for SMEs looking to take their business to the next level

by on January 24, 2018

Advice for SMEs Looking to Take Their Business to the Next Level

Are you looking to take your SME business to the next level in 2018? While it used to be pretty costly to boost a business, thanks to technology, it’s now cheaper and simpler than ever before.

Here, you’ll discover some of the best advice for SMEs looking to take their business to the next level. [more…]

Hero image’ service launches to boost grocery m-commerce

by on January 23, 2018

Nielsen Brandbank launch “hero image” service to boost grocery m-commerce

Images designed specifically for mobile proven to increase sales by up to 24%
As online plays a bigger part in grocery shopping, Nielsen Brandbank has launched a service to help brands and retailers drive and improve the m-commerce experience by making product images more mobile friendly.

The firm’s new Mobile Ready Image Service solves the fundamental, but often-overlooked, problem that standard pictures used on websites of how grocery products look in real life, don’t work on mobiles.

[more…]

TwentyCi property report suggests Homemover market offers big opportunities for brands in 2018

by on January 12, 2018

Findings from a report published today by life event data company, TwentyCi, suggest that in 2018 there will be good opportunities for brands that typically benefit from consumers moving home – including furniture, interiors, home improvement & DIY, travel, garden products, finance and automotive.

The full TwentyCi Q4 Property & Homemover Report can be found at www.homemoverreport.com [more…]

Breaking news : Shoppers can now charge their phone while on-the-move

Breaking news : Shoppers can now charge their phone while on-the-move

by on January 4, 2018

New to Westfield

Lifesaver is a low cost, portable mobile charging device.

Westfield London launches world’s first renewable energy mobile phone charging network with start-up Lifesaver

A first-of-its-kind emergency mobile power charging network has launched in Westfield London. For the first time, shoppers can charge their phone while on-the-move. It’s also the first time venue owners can monetise mobile phone charging in a scalable way. [more…]