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Bronto expanding into UK / IRX 2012

by on March 21, 2012


Bronto Software
, the leading marketing platform for retailers and other commerce-focused companies, announced today it has opened an office in London.

[more…]

McCain’s launches ‘Lucky Spuds’

by on March 19, 2012

CMW develops digital communications platform for nationwide launch of McCain’s mega shopper brief

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A FREE minibus to the Internet Retailing Expo with pick ups in Hampshire

by on March 19, 2012

Plug and PlayPlug and Play ‏ @PlugnPlaySouth

We're running a FREE minibus to the Internet Retailing Expo with pick ups in Hampshire! Book your seat here: http://bit.ly/FO6r2h@etailexpo

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Mobile users :5.5% of time is spent on social networking apps, 2.3% on music/video apps and 11.1% using the browser.

by on March 16, 2012

A third of mobile users in the US find adverts that offer custom information based on their location useful, according to a new report from Nielsen. [more…]

Mobile Marketing Live Backgrounder / Apps, Sites, Mobile Advertising, Gamification, Payments, CRM, Location-based Services and Coupons

by on March 15, 2012

Mobile Marketing Live is a new two-day conference and exhibition for the global mobile marketing business. The first Mobile Marketing Live event will take place in London on 1 and 2 October 2012, at the Business Design Centre in Islington.

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Fashion brand breaks its Spring/Summer with taxi advertising

by on March 12, 2012

This week in London the Spring/Summer 2012 campaign for G-Star RAW has broken across a mix of high profile media, including liveried London taxis

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“Three have made a run for the girls” St Patrick’s Day ad from Guinness

by on March 12, 2012

Guinness is encouraging men to "round up their mates" for St Patrick's Day with an online campaign that features friends herding together like sheep.

Watch the Guinness Video

[more…]

Verifone GlobalBay at IRX 2012 : Extending the current point of sale system to mobile devices

by on March 10, 2012

Verifone GlobalBay’s Mobile Point of Sale extends the current point of sale system to mobile devices.

Watch the video

At IRX 2012 [more…]

New appointments and client partnerships at Silverpop

by on March 7, 2012


Silverpop sets its 2012 sights on success with new appointments and client partnerships

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“People no longer consume brands; they edit them and their communications, choosing a select number to interact with”

by on March 7, 2012

Research carried out by branding consultancy Creston Unlimited has identified that just 8 emotional dimensions drive 83% of all consumer brand purchasing decisions

[more…]