Retail
Janet Titterton of Collinson Latitude
Loyalty programmes could benefit both no-frills airlines and their business travellers, says Janet Titterton
Is this why News International sells copies of The Times and The Sun while other titles struggle? I snapped this picture at a Tesco outlet in London's Fulham Road at 7.30am this morning (Thursday). [more…]
An integrated solution to digital marketing
Mike Quinn explains the key products that make-up Adobe’s Digital Marketing Suite
For more information on Adobe’s Digital Marketing Suite please visit the website here.
The pace of change in the digital landscape is continually accelerating. With the explosion of social, video and mobile content, consumers can today interact with businesses from a wide range of sectors using multiple channels and devices, such as smart phones, tablets and laptops. As a result, they need to figure out how to best attract, engage, and retain customers in a world where the reach and quality of experiences directly impacts their success. [more…]
YouGov to speak at the MRS Innovations Development Conference
YouGov is pleased to announce that its Consumer Consulting team has been invited to speak about product launches
Imagine, you are a brand manager responsible for all your branches, flagship stores. These offer your brand great opportunities to reflect and thus communicate your brands image and emotional positioning through a unique music program
More about in store music from Immedia PLC.
Mark Gooding of Mailvivo contacted me to say...Here is the 'viral email' competition related to the site that Mailvivo host for Ren Skincare
Watch the video and Enter the competition
Hotel TylösandWayne Townsend discusses – “The true distinctions between cross-channel and multi-channel marketing”
Cross-Channel and Multi-Channel Marketing: One and the Same?
Though the terms ‘cross-channel’ and ‘multi-channel’ are often used synonymously, they are not the same thing, and savvy marketers understand the distinction.
Michael Corry says ... This book blew open my mind.
MARS\Y&R, the shopper marketing specialist, is to roll out a multi-channel campaign for Cadbury Dairy Milk in support of the chocolate brand’s Fairtrade certified products during Fairtrade Fortnight (27th February to 11th March).
Hi Will,
It seems everyone is talking about gamification now, and as such we have put together Games for Places - how brands can use gamification as part of their location-based marketing strategy- Endaf Kerfoot.
The event will be on March 1st:
http://gamesforbrands.com/games-for-places-2012/ [more…]
Exclusive comment from Elliott Jacobs, Director at 
It's hard to argue with many of the impressive statistics regarding the potential of influencer marketing.
The right marketing plan is what small and medium miniature golf courses need to compete with bigger competitors. 
Did you hear the one about the Glasgow Primary teacher that was helping one of the kids to put on his boots?
A woman decides to have a face lift for her 50th birthday. She spends £9,000 and looks sensational.
You’re in charge, and you want to make sure that your big event comes off as the best of the best, and one that your guests will remember forever.
Into a Belfast pub comes Raditz, looking like he'd just been run over by a train. His arm is in a sling, his nose is broken, his face is cut and bruised and he's walking with a limp.
Artificial Intelligence (AI) & machine learning has been identified as the most important areas organisations must develop staff skills in, reveals a new survey by the Institute of Direct and Digital Marketing (IDM).
