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Wayne Townsend discusses – “The true distinctions between cross-channel and multi-channel marketing”

by on February 27, 2012

 Cross-Channel and Multi-Channel Marketing: One and the Same?  

CLICKSQUARED   TFM&A 2012

Though the terms ‘cross-channel’ and ‘multi-channel’ are often used synonymously, they are not the same thing, and savvy marketers understand the distinction.

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Books for Marketers : Must read for anyone in marketing, retail or service based

by on February 25, 2012

Michael Corry says ... This book blew open my mind.

The New Rules of Retail 

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MARS\Y&R / Cadbury Dairy Milk Fairtrade push

by on February 24, 2012

MARS\Y&R, the shopper marketing specialist, is to roll out a multi-channel campaign for Cadbury Dairy Milk in support of the chocolate brand’s Fairtrade certified products during Fairtrade Fortnight (27th February to 11th March).

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Everyone is talking about gamification / Endaf Kerfoot

by on February 24, 2012

 

 

Hi Will,

It seems everyone is talking about gamification now, and as such we have put together Games for Places - how brands can use gamification as part of their location-based marketing strategy- Endaf Kerfoot.

The event will be on March 1st:
http://gamesforbrands.com/games-for-places-2012/ [more…]

PC World, Thomson and BHS are among 20 top retailers with no tablet and smartphone apps or sites

by on February 24, 2012

Somo, (www.somoglobal.com) the largest independent global mobile marketing agency, has today released research into the mobile-readiness of the UK’s top 100 retail brands.

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Nuggets .. All about Samsung / Red Bull TV / Adobe / mBlox / MARS\Y&R

by on February 23, 2012

Nuggets .. The best of the PR releases...

Samsung Electronics Co. UK Ltd, the UK’s number one TV brand with the most awarded TV range1, today announced the availability of Red Bull TV on its SMART TV platform.

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How music can improve any retail environment / Dr Vicky Williamson, Immedia’s music psychologist

by on February 23, 2012

Taking it too personally ...  Dr Vicky Williamson, Immedia' s music psychologist

 In my previous blog I discussed how music can improve any retail environment, as it demonstrates attention to care and quality and can create a more comfortable shopping experience for the consumer.

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Eleven pointers vital to customer journey mapping / Immedia

by on February 20, 2012

How can you start good relationships with customers built on trust? Eleven pointers vital to customer journey mapping  http://goo.gl/0bR90...

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Union Jack–wrapped train + fashion’s biggest names launch GREAT

by on February 20, 2012

If you were busy making your way into New York City recently, you probably found yourself amid a frenzy at Grand Central station.

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£6 billion spent online during January

by on February 19, 2012

A determined but slow start to 2012 for online retailers is led by the travel sector, experiencing a 205% increase on December

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