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The cost of doing SEO wrong

The cost of doing SEO wrong

by Will Corry on May 12, 2017

If you want a prominent position in the organic search results and to get your brand in front of potential customer’s online, search engine optimisation should be a focal point of your marketing strategy.

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Why millennials and sales can be the perfect fit

Why millennials and sales can be the perfect fit

by Contributing Editor on May 11, 2017

 

By Chris Kemp, CEO, Ingenuity

When I was younger, phoning a mate could be a tricky task. You’d call their parents’ number, and their mum or dad would answer then invariably engage you in conversation. It was enough to deter most teenagers from ringing again.

Today’s youth has no such problem. Parents have been removed from the equation by technology. From the age of ten, when most kids have a smartphone, they can text, message and FaceTime each other to their hearts’ content. [more…]

Nielsen launches Everyday Analytics

Nielsen launches Everyday Analytics

by Will Corry on May 10, 2017

Today, Nielsen announces the launch of Everyday Analytics in the UK and a number of other European countries (Austria, Belgium, Germany, Italy, Netherlands, Portugal, Spain).

This new suite of analytics enables fast-moving consumer goods (FMCG) manufacturers to keep up with the constantly changing, daily conditions of today’s fragmented marketplace. By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, the new offering will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers, including price and promotion, advertising and innovation.

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Discover the top five reasons why you should develop your web empire on WordPress

Discover the top five reasons why you should develop your web empire on WordPress

by Will Corry on May 9, 2017

If developing stunning, flexible, and easy-to-use websites is your top priority, check out this white paper to understand why WordPress is the the best platform on which to build compelling and dynamic websites.

Not only does WordPress power 25 percent of the Internet, but it also offers one of the largest and most helpful communities for development support.

In addition, WordPress’s ease of customization and incorporation of the JSON REST API make it a must-use platform if you’re looking for new technologies that take your web development efforts to the next level.

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Pros and cons of starting a new venture

Pros and cons of starting a new venture

by Will Corry on April 25, 2017

Not all business ventures are fated to succeed. In fact, statistics tells us that nearly 50 percent of new businesses fail to even make it to their fifth anniversary.

When going into a new venture, you’ll need to do your research and draft your own pros and cons list to help you decide if pushing through with that venture would be both beneficial and fulfilling.

To help you out, here are some of the common pros and cons of starting a new venture.

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Women for Women : “Secrets to holding a successful business meeting”

Women for Women : “Secrets to holding a successful business meeting”

by Will Corry on April 17, 2017

Okay, so you’ve started your business and it’s actually gone reasonably well, so far. There have been no major problems, a few hiccups here and there, but you’ve managed to cement your startup into the market and it’s performed well.

However, there will come a time when the nature of the business world will force it to grow to a new level, and you will have to do things that you’ve probably never done before in order to facilitate this growth. [more…]

How to deliver the best user experience to your visitors

How to deliver the best user experience to your visitors

by Will Corry on April 17, 2017

Thousands of new websites are being created and launched every day. The internet is quickly becoming a saturated market, where sites are competing for the audiences’ attention and time.

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13 steps to starting your very own creative agency

by Will Corry on April 14, 2017

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How to get the most from your poster advertising campaign

How to get the most from your poster advertising campaign

by Will Corry on April 11, 2017

It’s all too easy to overlook the value of so-called ‘traditional’ marketing methods, such is the hype surrounding the latest developments in digital marketing.

Nevertheless, offline marketing can still play a valuable role in promoting your brand, product or event effectively. In this guide, we focus on advertising posters and how to creatively capture the imagination and interest of passers-by. With thoughtful planning and a little ingenuity, poster advertising campaigns can significantly boost the image and visibility of your brand.

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Are you seeking a new building for your business?

Are you seeking a new building for your business?

by Will Corry on April 6, 2017

Are you seeking a new building for your business? If so, maybe it's because you want a dedicated space for your start-up or are running a longer-established company that is outgrowing its current premises. However, finding a new commercial building that is cheap while remaining safe for regular use by your employees can be an arduous task. Here is some advice to make it easier.

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