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How to ensure your brand’s website stands out from the crowd

How to ensure your brand’s website stands out from the crowd

by Will Corry on November 28, 2016

In a sea of millions upon millions of websites, you want to be sure that yours is found by your target audience. You want it to stand out from the crowd and send a powerful message. There are some key ways to do that, including the ones discussed here.

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Interested in the latest news, insights and fresh thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read

Interested in the latest news, insights and fresh thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read

by Will Corry on November 27, 2016

We’ve said it before, and we’ll say it again – experiential marketing is on the rise.
Brands from every available industry are consistently turning their attention towards methods for making their companies a more tangible presence within the lives of consumers, and experiential marketing offers a source of advertising that can be touch, felt, tasted, and fully experienced.
After all, while you can use SEO to rank your business higher in the search engine, and ensure that people are seeing your company when they search for crucial keywords – you need another method to engage the traffic that comes your way.
When it comes to making the most of experiential marketing within your company, the opportunities for creativity are practically endless. Let’s take a look.

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The top 11 mistakes and best practices for designing an actionable customer journey map

by Will Corry on November 26, 2016

You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in.

You were told that journey maps are the be-all-end-all tool for customer experience transformations. But looking at your maps, you suddenly have no idea what you need to improve or how/ where to begin to improve it. Now what? Where did you go wrong?

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9 things to consider before funding a start-up

9 things to consider before funding a start-up

by Will Corry on November 21, 2016

When it comes to running a start-up, it’s important to plan ahead. Although you will, inevitably, make mistakes all the way, you are more likely to succeed if you have a clear strategy and execute it in the correct manner. The majority of start-ups and new businesses fail within their first five years, so it’s vital that you do everything you can to stand out and make a splash in your new industry.

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Content marketing agency launches – Foxtrot Papa

Content marketing agency launches – Foxtrot Papa

by James on October 27, 2016

Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has launched today, providing innovative and engaging content for world-class brands.

The launch comes at a time when many traditional agencies are redefining themselves as ‘content experts’ – but with nearly 13 years of experience in strategic content marketing, Foxtrot Papa’s standing as one of London’s original content natives is both unique and undeniable.

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Start-up : Offering takeaway restaurants 90% cost savings in comparison to competitors – HeyMenu

by Will Corry on October 27, 2016

As the UK’s online takeaway industry booms, I wanted to get in touch about the newest disrupter, HeyMenu, who are offering takeaway restaurants 90% cost savings in comparison to competitors and refreshing the old, stale business models with a new offering that benefits both the consumers and takeaway restaurants.

In just one month, HeyMenu has already on-boarded over 2,000 takeaway restaurants in less than three weeks from launch, which highlights the appetite for this offering and the need for a fresh approach in the industry.

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B2B Marketers : Are you still looking for new business leads?

by Will Corry on October 2, 2016

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TCC Global acquires Summit

TCC Global acquires Summit

by Simpson on September 16, 2016

TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers.

The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of £47m in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.

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4 ways to power up your B2B email marketing campaigns – Julie Knight

4 ways to power up your B2B email marketing campaigns – Julie Knight

by Will Corry on September 13, 2016

The power of email is not likely to dwindle anytime soon. Email marketing campaigns are cost-effective and have a high return on investment (ROI) when the right design and messaging are used.

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How to earn money from your website: Affiliate Marketing

How to earn money from your website: Affiliate Marketing

by Will Corry on September 10, 2016

Making money online is essentially the same as offline ventures in the sense that you, generally, have three options: produce and sell your own products, sell the products someone else has produced, or promote the products and services of someone else for a fee. In marketing, we are generally doing the latter, that is, selling a service.

Here, we discuss one such service you can utilise to monetise your website: affiliate marketing. In this introduction we cover the basics of affiliate marketing (What is it? What is it for? How does it work?) so you can determine whether it’s a possibility for you, and whether to investigate further.

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