If you are considering conducting business in the United Kingdom, there are a few important points to take note of. The UK government now offers more support towards new businesses, in part due to the 2008 economic recovery that affected most of the world.
Their support comes in the form of reducing red tape and the dismissal of certain employment taxation, which almost always plagues new business startups.
The firm, which is fronted by Queen drummer Roger Taylor's daughter, Tigerlily Taylor, more than doubled its initial target of £500,000.
It said the extra money would enable it to raise its profile through direct marketing and PR – with its ultimate goal being to sell 10,000 bras a month.
Google wants one thing (apart from more ad spend) – to provide helpful and relevant content to the people using their search platform. They’ve even created loads of free tools to help you achieve that, are you taking advantage?
The guys at XHTML Champs have highlighted some in their infographic
Supermarket loyalty is decreasing. Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014. This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher services provider.
There is even less loyalty during the festive season, particularly among female shoppers, with just 10 per cent of women stating they would not shop away from their main regular supermarket.
Promotional offers are the deciding factor behind where the Christmas supermarket shop is done, with half of all women surveyed declaring they would switch supermarkets in order to use coupons or vouchers, although only one third of men say they are persuaded by such deals.
How a 28-year old Canadian rapped and vlogged her way into the Youtuber millionaire's club https://t.co/RodVfk4Xag
— Will Corry (@slievemore) December 7, 2016
We’ve said it before, and we’ll say it again – experiential marketing is on the rise.
Brands from every available industry are consistently turning their attention towards methods for making their companies a more tangible presence within the lives of consumers, and experiential marketing offers a source of advertising that can be touch, felt, tasted, and fully experienced.
After all, while you can use SEO to rank your business higher in the search engine, and ensure that people are seeing your company when they search for crucial keywords – you need another method to engage the traffic that comes your way.
When it comes to making the most of experiential marketing within your company, the opportunities for creativity are practically endless. Let’s take a look.
You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in.
You were told that journey maps are the be-all-end-all tool for customer experience transformations. But looking at your maps, you suddenly have no idea what you need to improve or how/ where to begin to improve it. Now what? Where did you go wrong?
When it comes to running a start-up, it’s important to plan ahead. Although you will, inevitably, make mistakes all the way, you are more likely to succeed if you have a clear strategy and execute it in the correct manner. The majority of start-ups and new businesses fail within their first five years, so it’s vital that you do everything you can to stand out and make a splash in your new industry.