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Building a successful iGaming platform

Building a successful iGaming platform

by Will Corry on January 20, 2017

Since its inception, the internet has provided many business opportunities. More and more entrepreneurs are launching online businesses, including casinos.

With the advancements in technology, it has become even easier to start up a business and keep it going successfully.

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Exciting opportunities for startups in the United Kingdom

Exciting opportunities for startups in the United Kingdom

by Will Corry on January 6, 2017

If you are considering conducting business in the United Kingdom, there are a few important points to take note of. The UK government now offers more support towards new businesses, in part due to the 2008 economic recovery that affected most of the world.

Their support comes in the form of reducing red tape and the dismissal of certain employment taxation, which almost always plagues new business startups. 

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Up-and-coming lingerie firm Bluebella gets a £1m boost to conquer US

Up-and-coming lingerie firm Bluebella gets a £1m boost to conquer US

by James on December 15, 2016

Up-and-coming lingerie brand Bluebella has raised more than £1million by crowdfunding to expand into the US.

The firm, which is fronted by Queen drummer Roger Taylor's daughter, Tigerlily Taylor, more than doubled its initial target of £500,000.

It said the extra money would enable it to raise its profile through direct marketing and PR – with its ultimate goal being to sell 10,000 bras a month.

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Exclusive Infographic – 10 ‘no cost’ tools for optimizing your website for SEO

by Will Corry on December 15, 2016

Do you follow Google’s guidelines when it comes to optimising your website? Are you using any of the free tools they provide?

Google wants one thing (apart from more ad spend) – to provide helpful and relevant content to the people using their search platform. They’ve even created loads of free tools to help you achieve that, are you taking advantage?

The guys at XHTML Champs have highlighted some in their infographic

 

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Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

by James on December 13, 2016

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014.  This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher services provider.

There is even less loyalty during the festive season, particularly among female shoppers, with just 10 per cent of women stating they would not shop away from their main regular supermarket.

Promotional offers are the deciding factor behind where the Christmas supermarket shop is done, with half of all women surveyed declaring they would switch supermarkets in order to use coupons or vouchers, although only one third of men say they are persuaded by such deals.

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Women for Women : How a 28-year old Canadian rapped and vlogged her way into the Youtuber millionaire’s club

by Will Corry on December 7, 2016

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How to ensure your brand’s website stands out from the crowd

How to ensure your brand’s website stands out from the crowd

by Will Corry on November 28, 2016

In a sea of millions upon millions of websites, you want to be sure that yours is found by your target audience. You want it to stand out from the crowd and send a powerful message. There are some key ways to do that, including the ones discussed here.

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Interested in the latest news, insights and fresh thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read

Interested in the latest news, insights and fresh thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read

by Will Corry on November 27, 2016

We’ve said it before, and we’ll say it again – experiential marketing is on the rise.
Brands from every available industry are consistently turning their attention towards methods for making their companies a more tangible presence within the lives of consumers, and experiential marketing offers a source of advertising that can be touch, felt, tasted, and fully experienced.
After all, while you can use SEO to rank your business higher in the search engine, and ensure that people are seeing your company when they search for crucial keywords – you need another method to engage the traffic that comes your way.
When it comes to making the most of experiential marketing within your company, the opportunities for creativity are practically endless. Let’s take a look.

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The top 11 mistakes and best practices for designing an actionable customer journey map

by Will Corry on November 26, 2016

You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in.

You were told that journey maps are the be-all-end-all tool for customer experience transformations. But looking at your maps, you suddenly have no idea what you need to improve or how/ where to begin to improve it. Now what? Where did you go wrong?

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9 things to consider before funding a start-up

9 things to consider before funding a start-up

by Will Corry on November 21, 2016

When it comes to running a start-up, it’s important to plan ahead. Although you will, inevitably, make mistakes all the way, you are more likely to succeed if you have a clear strategy and execute it in the correct manner. The majority of start-ups and new businesses fail within their first five years, so it’s vital that you do everything you can to stand out and make a splash in your new industry.

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