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Small Business

Checklist for planning your campaign: 10 steps for ‘Inbound Success’ / Carolyn Edgecomb

by Will Corry on May 23, 2013

Carolyn Edgecomb in Checklists writes...

You wouldn’t just jump on a plane and start your holiday on the fly, would you?

Your holiday may come together if you take this approach, but it certainly would not be enjoyable. In fact, it would probably be a mess and lead to quite a few headaches.

The key to success in any large process is starting with a solid plan.

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“Is your problem that you feel you are like a well kept secret, that not enough people know you exist?” / Jon Davey

by Will Corry on May 22, 2013

Have you got the most amazing product or service? Is your problem that you feel you are like a well kept secret, that not enough people know you exist? Are you ready to be more famous?

TheMarketingblog sends out regular emails to its 25,000+ readers, the website getting hundreds of thousands of page views every month coming from the great organic SEO it has earned from 10+ years of fresh content being added every day. [more…]

Are you an unsung superwoman of the executive world?

by Will Corry on May 22, 2013

ConferencesGroup, the umbrella brand for the UKs top venue finding services Conferences-UK.org.uk, ConferenceVenues.com and CorporateDesk, is running a unique competition via its social media network in a search for, and to give recognition to, an unsung superwoman of the executive world.

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Less than a sixth of freelancers use umbrella companies

by Will Corry on May 21, 2013

Paraplus is a fair and transparent umbrella company that helps contractors save money and time via PAYE

According to new statistics, only 15.5% of UK freelancers are using payroll umbrella companies. This equates to over 1.35 million freelancers in the UK who are currently not using umbrella companies to help them manage their PAYE and tax requirements. [more…]

St Ives Group acquires search and digital agency Branded3

by Will Corry on May 18, 2013

St Ives Group have announced the acquisition of leading search and digital agency Branded3 from co-founders Vin Chinnaraja and Patrick Altoft.

The acquisition of Branded3 is a continuation of St Ives’ strategy to create a complementary range of digital and marketing services that will enable the Group to add further value to existing and new clients and significantly strengthen its marketing services portfolio.

Branded3 has around 50 staff, with offices in central London and Leeds, and a strong B2C and B2B client base across a range of vertical sectors that covers entertainment, finance and travel and includes clients such as Vue Cinemas and City Index.

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‘The Democratisation of Tablets’ / Nick Marsh, Mojiva

by Will Corry on May 17, 2013

Nick Marsh, Vice President, EMEA Sales and Publishing, Mojiva

Remember when the Internet was the shiny new object that everyone simply had to get their hands on and use? New desktop and laptop computers were entering the market faster than you could blink, each with a new and improved set of features and functions.

As adoption and usage of PCs grew worldwide, consumers soon began to rely on these devices to do more than simply create a business presentation or write an essay (for school). Then came the wildly popular iPad in 2010.

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6 mistakes that are costing you sales

by Will Corry on May 17, 2013

Your skills aren't holding you back from making big sales. Your low emotional IQ is. Here are the six mistakes you're making, and how you can fix them.
In his new book, To Sell Is Human: The Surprising Truth About Moving Others , Dan Pink reports that, according to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Digging deeper, Pink states that the other eight also work in sales. Whether you're an entrepreneur courting venture capitalists, an employee pitching a new idea to your boss or a teacher trying to engage your students, we all spend a part of our day trying to influence others.In some way or other, we're all salespeople.

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Two free tickets up for grabs worth £125 each / On The Edge Digital Marketing Conference 23rd May

by Will Corry on May 17, 2013

There are two free tickets worth £125 each available for this event in Manchester.

To enter please email Will Corry will@themarketingblog.co.uk with 'Yes I want to go to this conference' in the subject line. It's that simple

After the success of the 2012 On The Edge Digital Marketing Conferences, these incredible events are back!  The Manchester conference will take place, 23rd May, at the Renaissance City Centre Hotel.

Book today:http://ontheedgelive.co.uk/manchester/why-attend/

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Social media can help (or hurt) you in your job search – “a glimpse of who you are”

by Will Corry on May 16, 2013

  • Social media is a key player in the job search process today.
  • Sites like Facebook, Twitter, LinkedIn, and Google+ allow employers to get a glimpse of who you are outside the confines of a sum cover letter, or interview while they offer job seekers the opportunity to learn about companies they're interested in; connect with current and former employees; and hear about job openings instantaneously, among other things.
  • That's probably why half of all job seekers are active on social networking sites on a daily basis, and more than a third of all employers utilize these sites in their hiring process.

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Who else wants to know more about marketing basics for the small business?

by Will Corry on May 16, 2013


By , About.com Guide

The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs. Let's face it anyone that has a business has a desire to grow their business.

The most effective way to grow and expand your business is by focusing on organic growth.

You can increase organic growth in four different ways. They include:

  • Acquiring more customers
  • Persuading each customer to buy more products
  • Persuading each customer to buy more expensive products or up selling each customer
  • Persuading each customer to buy more profitable products

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