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How to protect the online reputation of your business …[Exclusive Article]

How to protect the online reputation of your business …[Exclusive Article]

by on November 24, 2017

If the counter staff at your local shop were rude or simply ignored you every time you went in, you’d soon take your business elsewhere.

It’s easy to remember the old adage about the customer always being right when you’re dealing with people face to face but in the online world, it’s easy to let it slip from your mind. Follow these tips to make sure you and your business have a reputation you are happy with.

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Breaking into the Mars and Nestle controlled pet food industry … Pooch & Mutt and Pero

by on November 4, 2017

Model body-painted as dalmatian

Pooch & Mutt, the makers of “Health Food for Dogs with Nothing to hide”, have enlisted the help of four models body-painted as dogs, a top music producer and an award-winning film director to highlight some of the problems with the pet food industry.

Whilst naked models body-painted as dogs might not be the obvious way to talk about pet health and nutrition, there is a need to do something different when 87% of the £34m* spent on pet food advertising in the UK is controlled by the confectionery giants Mars and Nestle.

Other pet food news...North Wales-based all natural pet food manufacturer Pero has announced its first TV marketing campaign, since its inception in 1985.

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MySupermarket enhances online experience with Nielsen Brandbank

MySupermarket enhances online experience with Nielsen Brandbank

by on November 1, 2017

MySupermarket will soon be enhancing its website with additional rich product content, through adoption of Nielsen Brandbank’s Connect service for a selection of GSK’s products.

Now that over half of the UK’s shoppers use online content in their purchasing journeys, it’s becoming increasingly important to be able to provide a relevant and engaging shopping experience – but the standard product pages seen today don’t leave a lot room for creativity or differentiation.

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White Paper : Creating meaningful customer experiences – Quadient

by on October 28, 2017

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B2B Marketers :  How to get real results from inbound marketing – five very useful pointers

B2B Marketers : How to get real results from inbound marketing – five very useful pointers

by on October 25, 2017

Everyone wants to know, "How long will it take before I see real results from inbound marketing?" Here are a few ways to make quick progress towards your goals.

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Latest: A £500 million fund to help British businesses finance equipment – Lloyds Banking Group

by on October 24, 2017

Lloyds launches fund for small firms - learn more ...

Lloyds Banking Group have opened a £500 million fund to help British businesses finance equipment targeting small and medium-sized companies which banks froze out of credit following the financial crisis.

The bank said the fund will deliver quick access to finance by allowing companies to spread the cost of assets over their lifetime, enabling big investments that don't eat into working capital. [more…]

Grow your list : Facebook Lead Ads can now be integrated with E-goi

Grow your list : Facebook Lead Ads can now be integrated with E-goi

by on October 22, 2017

Read MORE >>>>>>>>

Rule No 1 email of marketing remains the same: never buy an email list for sending your campaigns, as this leads to spamming and will consequently jeopardise your ethics, reputation and your delivery rate.

If you do want your list to grow quickly, however, consider using Facebook Lead Ads.

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B2B Marketers : Generate leads, drive website traffic, and build brand awareness

B2B Marketers : Generate leads, drive website traffic, and build brand awareness

by on October 21, 2017

If you want to learn more about combining the power of the newsletter with seven social media sites click here.

Will FA officials resign? .. UK firms freeze marketing spend .. IAB ... NewVoiceMedia .. E-goi ... Online video overtakes banner ad spend

Getting more exposure leading to quality leads. That is the objective of theMarketingblog newsletter which gives SME's etc. a straight forward route to expand their operations .

Learn more ... Will Corry 01784 434 412

will@themarketingblog.co.uk

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Get more out of your email marketing .. Gemma Baker, Click4Assistance

Get more out of your email marketing .. Gemma Baker, Click4Assistance

by on October 9, 2017

46 years ago the first ever email was sent by Ray Tomlinson. 7 years later in 1978, Gary Thuek dubbed as the ‘Father of Spam’ sent the first mass mailing promoting DEC machines to 400 users.

Fast forward to 2017 where millions of emails are sent every second, that’s a lot of personal and marketing communication transmitting through the internet!

With many marketing emails hitting consumers’ inboxes daily, how do you ensure they engage with your content?

UK live chat software provider, Click4Assistance, @C4AUK

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Entrepreneurial spirit: Creative start ups & millennials

Entrepreneurial spirit: Creative start ups & millennials

by on October 4, 2017

Back in 2014, Bentley University released a study that suggested millennials are the most independent, nimble and overall entrepreneurial generation ever to have existed. Plus, while their predecessors aimed for that prestigious corner office millennials have entirely different career aims in mind.

Of those surveyed, just 13% of millennials wanted to climb the corporate ladder and claim the title of CEO or president. Conversely, a whopping 67% stated that their ultimate career goal was starting their own business. Director of Bentley’s Entrepreneurial Studies programme Fred Tuffile put this down to the idea that millennials see no future in more traditional pathways and instead wish to create their own.

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