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How to make your coffee shop more approachable

How to make your coffee shop more approachable

by Will Corry on July 25, 2017

Coffee is big business. In addition to the hundreds of Starbucks, Costa Coffee, and Caffè Nero locations across the UK, there are thousands of independently-run cafes on high streets, little side roads, shopping centres, and just about any place where coffee is needed.

This is great for consumers, as they have access to this addictive and delicious beverage whenever they please, but what about for the small business owners getting off the ground? How are they coping with all the competition that surrounds them?

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Acquisition of a new client …. “Make former customers feel wanted” … E-goi

by Will Corry on July 15, 2017

First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client.

Think about it: is it more difficult to sell something to someone who already knows your brand, your product, or to raise brand/product awareness for people with no previous knowledge of your company? That’s right. You got there by yourself, we’re sure.

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The cost of doing SEO wrong

The cost of doing SEO wrong

by Will Corry on May 12, 2017

If you want a prominent position in the organic search results and to get your brand in front of potential customer’s online, search engine optimisation should be a focal point of your marketing strategy.

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Why millennials and sales can be the perfect fit

Why millennials and sales can be the perfect fit

by Contributing Editor on May 11, 2017

 

By Chris Kemp, CEO, Ingenuity

When I was younger, phoning a mate could be a tricky task. You’d call their parents’ number, and their mum or dad would answer then invariably engage you in conversation. It was enough to deter most teenagers from ringing again.

Today’s youth has no such problem. Parents have been removed from the equation by technology. From the age of ten, when most kids have a smartphone, they can text, message and FaceTime each other to their hearts’ content. [more…]

Nielsen launches Everyday Analytics

Nielsen launches Everyday Analytics

by Will Corry on May 10, 2017

Today, Nielsen announces the launch of Everyday Analytics in the UK and a number of other European countries (Austria, Belgium, Germany, Italy, Netherlands, Portugal, Spain).

This new suite of analytics enables fast-moving consumer goods (FMCG) manufacturers to keep up with the constantly changing, daily conditions of today’s fragmented marketplace. By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, the new offering will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers, including price and promotion, advertising and innovation.

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Discover the top five reasons why you should develop your web empire on WordPress

Discover the top five reasons why you should develop your web empire on WordPress

by Will Corry on May 9, 2017

If developing stunning, flexible, and easy-to-use websites is your top priority, check out this white paper to understand why WordPress is the the best platform on which to build compelling and dynamic websites.

Not only does WordPress power 25 percent of the Internet, but it also offers one of the largest and most helpful communities for development support.

In addition, WordPress’s ease of customization and incorporation of the JSON REST API make it a must-use platform if you’re looking for new technologies that take your web development efforts to the next level.

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Pros and cons of starting a new venture

Pros and cons of starting a new venture

by Will Corry on April 25, 2017

Not all business ventures are fated to succeed. In fact, statistics tells us that nearly 50 percent of new businesses fail to even make it to their fifth anniversary.

When going into a new venture, you’ll need to do your research and draft your own pros and cons list to help you decide if pushing through with that venture would be both beneficial and fulfilling.

To help you out, here are some of the common pros and cons of starting a new venture.

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Women for Women : “Secrets to holding a successful business meeting”

Women for Women : “Secrets to holding a successful business meeting”

by Will Corry on April 17, 2017

Okay, so you’ve started your business and it’s actually gone reasonably well, so far. There have been no major problems, a few hiccups here and there, but you’ve managed to cement your startup into the market and it’s performed well.

However, there will come a time when the nature of the business world will force it to grow to a new level, and you will have to do things that you’ve probably never done before in order to facilitate this growth. [more…]

How to deliver the best user experience to your visitors

How to deliver the best user experience to your visitors

by Will Corry on April 17, 2017

Thousands of new websites are being created and launched every day. The internet is quickly becoming a saturated market, where sites are competing for the audiences’ attention and time.

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13 steps to starting your very own creative agency

by Will Corry on April 14, 2017

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