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Lead Roundup : Keeping the pipeline filled with quality leads is the number one responsibility of every B2B marketer

by on June 22, 2012

TheMarketingblog Lead Roundup We thought it would be more than useful to our readers if we highlighted some of theMarketingblog  'knowledge' articles we have carried over the last six months. Please let us know if we are on the right track by using the comments box... It would be great to hear from you.

Will Corry,  Building trust from engaging content  01784 434 412,  07787 7900 20

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SAYU present to top advertisers at Google UK HQ

by on June 22, 2012

As Google continues to mobilise the UK web market with its GetMo initiative, it recently called upon Sayu Limited to present to some of its top advertising partners in London.

GetMo was launched to educate and promote the importance of making websites mobile friendly and Sayu were asked to speak at one of a series of events held at the Google UK HQ in Soho. [more…]

In-depth interviews with senior marketers gives fascinating insight into the role of promotional merchandise

by on June 19, 2012

New research on the use of promotional merchandise

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Kicking themselves for rejecting these companies on Dragons’ Den…

by on June 18, 2012

Dragon's Den ...we take a look at some of the "reject" products that have seen international success. [more…]

Increase relevance and conversion by matching your email list to your customer database / Mark Gooding Mailvivo

by on June 18, 2012

Make your email marketing work harder for you

After launching our new newsletter for theMarketingblog we thought it would be very useful to our readers if we featured Mark Gooding of Mailvivo (our newsletter partner) in a special five part   Make your email marketing work harder for you’ tip series.

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Making social media work for you and your business

by on June 11, 2012

Twitter, Facebook, LinkedIn and more. They can all help small businesses connect with your customers and find expert advice. Lucy Whittington explains how

Social media is about connecting, communicating and being visible. Done right it gives you the ability to connect with clients, partners, suppliers, the press, celebrities and, most importantly, experts in your sector.

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“A promotional prize that is handled incorrectly can leave a lasting bad impression” / Graham Howarth

by on June 10, 2012

Travel promotions remain popular with consumers as many continue to feel the pinch and are having to save hard to be able to afford the annual holiday, which is something they still want and aspire to in these challenging times. http://www.protraveluk.co.uk/

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Six new & effective ways to make money on Twitter

by on May 21, 2012

Here are six effective ways that businesses and entrepreneurs have made money online using the social media platform ‘Twitter‘.

Via Addicted2Success

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BOTTLE to handle the UK PR activities of Organix

by on May 21, 2012

Organix, makers of the UK’s top-selling organic baby & toddler foods, has called upon BOTTLE to handle the brand’s UK PR activities.

The company was founded in 1992 by Lizzie Vann when she saw a gap in the baby food market for food that used only organic, natural ingredients. Organix is committed to making safe, pure and nutritious food for babies and young children. The brand’s ‘No Junk Promise’ provides reassurance to parents that they are encouraging their child to develop a lifelong love of real food. [more…]

What’s the ‘right result’ answer? – It’s first of all quality content and then massive brand syndication

by on May 19, 2012

Are you happy with your social media marketing so far this year? [more…]