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Important lessons for women starting a business in their 40′s

Important lessons for women starting a business in their 40′s

by Will Corry on September 11, 2017

Some people think that being 40 means you’re over the hill, but many women today are proving that life truly begins at 40. Instead of slowing down, they make drastic changes and reinvent themselves.

It’s now quite common to see women launching a business venture at this age. They say it’s intensely intimidating, and even reckless to a certain degree, but they go ahead with it because the prospect of success is just too great to pass up.

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Women for Women : A calendar that’s dedicated to celebrating plus-size women

by Will Corry on September 1, 2017

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Blunders : Have you seen Dove’s most recent campaign?

by Will Corry on May 14, 2017

Yes, Unilever, tell us again how you lead the fight against unrealistic body standards in the media.

Dove (Unilever)’s body-shaped bottle campaign in the UK (in partnership with Ogilvy London) is yet another example of a company stumbling and crashing head-first as they attempt to traverse the space between women’s body-image in the media, and selling consumer goods.

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A ‘Laughter Spot’ for the Ladies : “When my knees turn to Jello”

by Will Corry on April 29, 2017

A girl quickly punches a number into her phone and waits until she hears the other line pick up.

"Becky, I don't know what to do, I really don't. I love him so much and I don't think he thinks of me that way. I mean, whenever I see him or think of him, I can't help it; this smile comes across my face. Sometimes he sees me smiling and smiles back. That's when my knees turn to Jello and I get butterflies in my stomach.

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Boux Avenue appoints Threepipe to drive online growth

Boux Avenue appoints Threepipe to drive online growth

by Will Corry on April 27, 2017

Boux Avenue, the lingerie, swimwear and nightwear brand owned by Theo Paphitis, has appointed Threepipe to help drive further international online growth.

Threepipe will manage the brand's paid social, paid search and display media campaigns outside of the UK as the business looks to build on its success, since its launch in 2011.

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Women for Women : Natural hair care line Shea Moisture apologises after ‘hair hate’ ad mishap

by Will Corry on April 27, 2017

Natural hair care line Shea Moisture has been a staple for many black women throughout the years. But last Thursday, a new video from the company surfaced, which had many wondering who exactly their target audience really is.

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Women for Women : “Secrets to holding a successful business meeting”

Women for Women : “Secrets to holding a successful business meeting”

by Will Corry on April 17, 2017

Okay, so you’ve started your business and it’s actually gone reasonably well, so far. There have been no major problems, a few hiccups here and there, but you’ve managed to cement your startup into the market and it’s performed well.

However, there will come a time when the nature of the business world will force it to grow to a new level, and you will have to do things that you’ve probably never done before in order to facilitate this growth. [more…]

Workshop: "Creating an effective Content Marketing Strategy in a day”

by Will Corry on March 23, 2017

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Women for Women : Emma Winchurch-Beale named as new World Media Group President and announces deadline extension for World Media Awards

Women for Women : Emma Winchurch-Beale named as new World Media Group President and announces deadline extension for World Media Awards

by Loudmouth PR on February 16, 2017

Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position from Rupert Turnbull, Vice President EMEA, Time Inc.

One of her first moves in this role is to announce a deadline extension for the World Media Awards (hosted by the World Media Group) from today to next Thursday 23rd February. The World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising. [more…]

Research : How reviews influence women’s shopping decisions (Infographic)

by Will Corry on February 7, 2017

Product reviews and testimonials are so important today that companies pay people to review their products or service. It’s a good idea too, as it turns out 68 percent of women say they rely on reviews when making purchasing decisions.

In a recent study, product reviews company Influenster surveyed 11,255 women of all ages to uncover what influences their shopping decisions, and reviews topped the list. [more…]