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Women for Women

A woman killing it .. “The best small business ideas for women”

by on November 4, 2017

Are you looking to earn some extra money on the side or to potentially start your own business?

Today I want to highlight some of the best small business ideas for women to motivate you to take that first step! The source is a US site but there are very useful ideas which can be used in the UK

That’s not to say that men can’t pursue these ideas as well, but for today we’re honouring all the female entrepreneurs. [more…]

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

by on October 12, 2017

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

New campaign for JD Williams will challenge traditional preconceptions of women in their 40s and 50s

by on September 25, 2017

Online retailer JD Williams unveiled its new-look brand with a multi-million pound advertising campaign launched last week, Thursday, 21 September 2017.

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Important lessons for women starting a business in their 40’s

Important lessons for women starting a business in their 40’s

by on September 11, 2017

Some people think that being 40 means you’re over the hill, but many women today are proving that life truly begins at 40. Instead of slowing down, they make drastic changes and reinvent themselves.

It’s now quite common to see women launching a business venture at this age. They say it’s intensely intimidating, and even reckless to a certain degree, but they go ahead with it because the prospect of success is just too great to pass up.

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Women for Women : A calendar that’s dedicated to celebrating plus-size women

by on September 1, 2017

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Blunders : Have you seen Dove’s most recent campaign?

by on May 14, 2017

Yes, Unilever, tell us again how you lead the fight against unrealistic body standards in the media.

Dove (Unilever)’s body-shaped bottle campaign in the UK (in partnership with Ogilvy London) is yet another example of a company stumbling and crashing head-first as they attempt to traverse the space between women’s body-image in the media, and selling consumer goods.

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A ‘Laughter Spot’ for the Ladies : “When my knees turn to Jello”

by on April 29, 2017

A girl quickly punches a number into her phone and waits until she hears the other line pick up.

"Becky, I don't know what to do, I really don't. I love him so much and I don't think he thinks of me that way. I mean, whenever I see him or think of him, I can't help it; this smile comes across my face. Sometimes he sees me smiling and smiles back. That's when my knees turn to Jello and I get butterflies in my stomach.

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Boux Avenue appoints Threepipe to drive online growth

Boux Avenue appoints Threepipe to drive online growth

by on April 27, 2017

Boux Avenue, the lingerie, swimwear and nightwear brand owned by Theo Paphitis, has appointed Threepipe to help drive further international online growth.

Threepipe will manage the brand's paid social, paid search and display media campaigns outside of the UK as the business looks to build on its success, since its launch in 2011.

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Women for Women : Natural hair care line Shea Moisture apologises after ‘hair hate’ ad mishap

by on April 27, 2017

Natural hair care line Shea Moisture has been a staple for many black women throughout the years. But last Thursday, a new video from the company surfaced, which had many wondering who exactly their target audience really is.

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Women for Women : “Secrets to holding a successful business meeting”

Women for Women : “Secrets to holding a successful business meeting”

by on April 17, 2017

Okay, so you’ve started your business and it’s actually gone reasonably well, so far. There have been no major problems, a few hiccups here and there, but you’ve managed to cement your startup into the market and it’s performed well.

However, there will come a time when the nature of the business world will force it to grow to a new level, and you will have to do things that you’ve probably never done before in order to facilitate this growth. [more…]