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Customer Service : Tesla does almost everything differently than their long-established competitors

Customer Service : Tesla does almost everything differently than their long-established competitors

by on January 12, 2019

Tesla : I found a fascinating customer service comment in an article .. 12 Marketing Experts Reveal How to Crush Your Competition in 2019 which I was determined to share with you.

It's all about  Tesla having no dealerships, and wanting to own their customer relationship, start to finish. This adds up to creating a competitive advantage over their competitors.

[more…]

The 5 tiers of customer support

The 5 tiers of customer support

by on December 17, 2018

A lot of people think that customer support is the sort of thing that anyone can excel in. However, this field has become so important for a reason. It is the backbone of pretty much every consumer facing industry out there.

Hence, it is important to understand the various complexities of the field. There are actually five tiers to customer support.

Understanding these tiers can help you get a sense of what customer support is all about. Listed below are the tiers and their purposes.

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Employees as brand advocates: First impressions count

Employees as brand advocates: First impressions count

by on June 21, 2018

Making your business stand out from the crowd is the goal of every organisation’s marketing campaign.

In a world where competition comes from beyond your geographical location, hitting the right chord with your customers is essential.

Every aspect of your business should be geared towards adding value to your brand, and one area that you should consider is how your employees represent your brand.

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Acquisition vs. Retention : Where should brands focus? … New White Paper

Acquisition vs. Retention : Where should brands focus? … New White Paper

by on May 11, 2018

 This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus - on customer acquisition or customer retention?

It also highlights how this dilemma impacts the CIO and
innovation,as well as some of the
outcomes for business and customers.

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8 sales statistics and what they mean for B2B businesses

8 sales statistics and what they mean for B2B businesses

by on November 29, 2017

As we head towards the end of the year, it’s a great time to look back at the B2B businesses trends of 2017 and discuss their impact on all aspects of B2B sales – from lead generation to closing the deal.

  1. Only 11% of salespeople ask for referrals – in spite of the fact that 91% of customers are open to giving them. (source)

As above, this is a simple sales statistic that highlights a massively underutilised resource in terms of lead generation, and represents a significant opportunity in terms of sales strategy. [more…]

How to make your coffee shop more approachable

How to make your coffee shop more approachable

by on July 25, 2017

Coffee is big business. In addition to the hundreds of Starbucks, Costa Coffee, and Caffè Nero locations across the UK, there are thousands of independently-run cafes on high streets, little side roads, shopping centres, and just about any place where coffee is needed.

This is great for consumers, as they have access to this addictive and delicious beverage whenever they please, but what about for the small business owners getting off the ground? How are they coping with all the competition that surrounds them?

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Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

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Readers comments …. “Disgusting robbers”, “Rip off Britain”, “Avoid Kwik Fit and National Tyres”

by on April 26, 2017

The garages charging you £234 an hour for repairs: Prices at franchises linked to car makers are up to 40% more than independent workshops

  • Franchised workshops charge £99 an hour average, investigation has revealed
  • Independent garages cause an average of £56, 40 per cent less than franchises
  • Some franchises, including Porsche and BMW, charged more than £200 an hour
  • Porsche dealer in Reading was highest at £234 - equivalent to £468,000 a year

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CX Transformation – What does it all mean?

CX Transformation – What does it all mean?

by on April 7, 2017

Ready to download? Simply complete the form and enjoy!

Annette Franz, CCXP & Scott Draeger, M-EDP [pictured] outlines what is 'CX Transformation' and why CX is the new business imperative for 2017

On Tuesday February 7th, 2017, GMC Software in conjunction with media partners: Document Strategy magazine, CX Magazine, Connected Thinking and E-learn2grow held the industry's first ever CX Transformation Day online event.

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