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Managing the CX demands of 5 generations … new eBook

Managing the CX demands of 5 generations … new eBook

by on November 22, 2019

With Insights from CX Experts Around the Globe.

**Get the book FREE

For the first time ever, organizations today must meet the customer experience demands of five unique generations – Gen Z, Millennials, GenX, Baby Boomers and the Silent generation. That’s a tall order.

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Want to know the benefits of a consumer loan? Find out here

Want to know the benefits of a consumer loan? Find out here

by on June 18, 2019

'Consumer loans' is an umbrella term used primarily in association with credit cards and short term personal loans. These financial products allow people with far greater flexibility when it comes to making purchases.

When responsibly managed they can provide considerable other benefits such as building a credit score, extended payment insurance, 0%/very low fixed term interest incentives and much more.

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How to engage with customers on emerging channels – new research

How to engage with customers on emerging channels – new research

by on May 3, 2019

Today, many companies are accelerating digital-first projects in order to engage with customers on emerging channels. 

While servicing customers through new digital and mobile channels often delivers lower costs and higher customer satisfaction, it also comes with risk.  The danger in this approach is the potential to lose sight of the needs of the customer and over-rotate into digital only channels.

Get the new research >>>>>

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Is slowing down the key to keeping up in our fast-paced world?

Is slowing down the key to keeping up in our fast-paced world?

by on March 15, 2019

Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that are affecting us all in the ver-changing business landscape, and how they impact everything from leadership to loyalty to the brand itself.

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Customer Service : Tesla does almost everything differently than their long-established competitors

Customer Service : Tesla does almost everything differently than their long-established competitors

by on January 12, 2019

Tesla : I found a fascinating customer service comment in an article .. 12 Marketing Experts Reveal How to Crush Your Competition in 2019 which I was determined to share with you.

It's all about  Tesla having no dealerships, and wanting to own their customer relationship, start to finish. This adds up to creating a competitive advantage over their competitors.

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The 5 tiers of customer support

The 5 tiers of customer support

by on December 17, 2018

A lot of people think that customer support is the sort of thing that anyone can excel in. However, this field has become so important for a reason. It is the backbone of pretty much every consumer facing industry out there.

Hence, it is important to understand the various complexities of the field. There are actually five tiers to customer support.

Understanding these tiers can help you get a sense of what customer support is all about. Listed below are the tiers and their purposes.

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Employees as brand advocates: First impressions count

Employees as brand advocates: First impressions count

by on June 21, 2018

Making your business stand out from the crowd is the goal of every organisation’s marketing campaign.

In a world where competition comes from beyond your geographical location, hitting the right chord with your customers is essential.

Every aspect of your business should be geared towards adding value to your brand, and one area that you should consider is how your employees represent your brand.

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Acquisition vs. Retention : Where should brands focus? … New White Paper

Acquisition vs. Retention : Where should brands focus? … New White Paper

by on May 11, 2018

 This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus - on customer acquisition or customer retention?

It also highlights how this dilemma impacts the CIO and
innovation,as well as some of the
outcomes for business and customers.

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8 sales statistics and what they mean for B2B businesses

8 sales statistics and what they mean for B2B businesses

by on November 29, 2017

As we head towards the end of the year, it’s a great time to look back at the B2B businesses trends of 2017 and discuss their impact on all aspects of B2B sales – from lead generation to closing the deal.

  1. Only 11% of salespeople ask for referrals – in spite of the fact that 91% of customers are open to giving them. (source)

As above, this is a simple sales statistic that highlights a massively underutilised resource in terms of lead generation, and represents a significant opportunity in terms of sales strategy. [more…]

How to make your coffee shop more approachable

How to make your coffee shop more approachable

by on July 25, 2017

Coffee is big business. In addition to the hundreds of Starbucks, Costa Coffee, and Caffè Nero locations across the UK, there are thousands of independently-run cafes on high streets, little side roads, shopping centres, and just about any place where coffee is needed.

This is great for consumers, as they have access to this addictive and delicious beverage whenever they please, but what about for the small business owners getting off the ground? How are they coping with all the competition that surrounds them?

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