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New Websites : Welcome to the new look eSeller – the living eBook!

New Websites : Welcome to the new look eSeller – the living eBook!

by James on April 25, 2016

The team at eSeller write ...

eSeller has always been your guide to setting up and running an e-commerce business, but now we are getting even more into it, creating a living book that offers all you need to know about starting, promoting, merchandising, delivering, CRM and expanding an eTail business.

Being a ‘living eBook’, the content in each of these will be added to, will grow and evolve over time with regular updates and additions so the information you get is not only helpful, but bang up to date. http://eseller.net/

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Events : Mobile: villain or scapegoat in the rise of ad blocking? –  MMS Mobile & mCommerce, London, 6 July, 2016

Events : Mobile: villain or scapegoat in the rise of ad blocking? – MMS Mobile & mCommerce, London, 6 July, 2016

by Will Corry on April 25, 2016

MMS Mobile & mCommerce, London, 6 July, 2016 will bring together 350 CMOs, CDOs, CIOs, eCommerce Directors and mobile specialists to network and explore pivotal issues, such as:

  • Mobile: villain or scapegoat in the rise of ad blocking?
  • Using mobile technology to boost creativity
  • Fine-tuning mobile campaigns for transactions
  • Tackling mobile media investment
  • Boosting the value of your mobile data
  • Understanding location-based targeting and its applications

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Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

by Assistant Editor on April 21, 2016

Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.

One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.

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Giant iTab … All set & ready for #IMEX16 – the big European show

Giant iTab … All set & ready for #IMEX16 – the big European show

by Will Corry on April 21, 2016

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Affiliate Window launches public interactive reports

Affiliate Window launches public interactive reports

by James on April 20, 2016

Affiliate Window is delighted to announce some new features to their strategy hub – providing interactive access to their mobile data and sector reports for the very first time.

For many years, Affiliate Window has been helping advertisers, agencies and publishers to understand the data they track through the affiliate channel, and in 2015 they challenged industry conventions by making their data publicly available.  The latest versions of these reports helps to bring the data to life and provides an opportunity for anyone to explore the data for themselves. [more…]

“How we can help you shake up brand planning in 2016″ … John Whittaker, Future Thinking

by Will Corry on April 19, 2016

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Brand planning is top of mind for many marketers at the moment.

John Whittaker writes ...  Every year panel supplied data is used to retrospectively understand consumer purchase and consumption.

More often than not, their read on many brands is either too low to be reliable or the need states and occasions are too generic to really offer anything to differentiate with. In fact, there’s a real danger that you’ve heard it all before.

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UK ad viewability hits highest level in 18 months / IAB/PwC’s Digital Adspend study

by Will Corry on April 18, 2016

Following IAB/PwC's Digital Adspend study, there's more good news for the UK online ad industry as ad viewability levels hit their highest level in 18 months, according to Meetrics.

However, the UK still lags well behind other European countries and, based on IAB figures, it suggests £600 million still being wasted annually on non-viewable ads.

Brands/publishers can now see main reasons why ads aren’t viewable

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Events : Winning a ‘Digital Signage’ Award (Best of ISE) – Giant iTab

Events : Winning a ‘Digital Signage’ Award (Best of ISE) – Giant iTab

by Will Corry on April 15, 2016

Giant iTab write .. With over 65,000 attendees & 1,100 exhibitors, ISE remains the definitive choice event for international AV and systems integration professionals.

It therefore gives us great pride to be recognised as a rAVe Publications ‘Best of ISE Award Winner’ and cements our reputation as providers of one of the best showcase products and solutions within the Digital Signage Industry today.

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Research : IAB/PwC: Digital Adspend grows at fastest rate for 7 yrs as homes hit 8+ internet-devices

by Will Corry on April 14, 2016

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Greenwich Design completes rebrand for Smart Technical Management

by Loudmouth PR on April 13, 2016

Smart Technical Management, leading independent specialist electronics and technology consultancy within the super yacht and ultra high net worth residential market, has appointed Greenwich Design to create a new brand identity and website.

The brief awarded to Greenwich Design was to help build Smart a clear and consistent identity and grow its proposition - reflecting the brand’s trustworthy, impartial and knowledgeable values both online and offline.

https://www.smart-tm.com

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