Digital Marketing
Data-driven media agency, Medialab, today announces a significantly expanded team following an incredibly successful year. All of the hires bolster an already impressive senior team, [more…]
Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.
Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms Moat’s benchmarks by between 16% and 73%. World Media Group (WMG) [more…]
The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.
The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.
You could get a lot of traffic for your site by just linking from social media sites.
This idea will also impact SEO and give your business an edge in competing against others on SERPs, if done well. There are many opportunities you can exploit to create links on social sites with a trusted reputation score in the eyes of Google. Here are ways you can create social media backlinks to skyrocket your SEO and also get leads. [more…]
This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus - on customer acquisition or customer retention?
Sales KPIs: which ones are the most important for an e-commerce? | E-goi https://t.co/ToPpV6FeuS ...retweet pic.twitter.com/xSe9lvxLqa
— Will Corry (@slievemore) May 10, 2018
Many people think that email marketing is a thing of the past.
This is usually because companies don’t invest in a good digital strategy. What’s more, people don’t usually look into the range of features that email offers – email templates being one of them.
Accelerated growth in UK programmatic sales results in group revenue increase of 20% compared to previous year
YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) www.yoc.com has announced an increase in revenue of 20% to € 14.4M (2016: € 12.0M) for year-end 2017. Furthermore, the group’s gross profit margin was increased to 39% (2016: 37%). The YOC Group was able to maintain a stable fixed costs structure at previous year’s level thanks to its scalable processes.
Creative media placement and dynamic planning from VCCP Media with ads for their client Britax Römer.
Media placement this week next to all royal baby news online copy, specifically only targeted to pregnant mums, following the royal baby being brought out of the Lindo Wing in a Britax Römer baby car seat.
http://www.vccpmedia.com/
2017 was first full year smartphones overtook computers for internet time
Smartphone advertising grew 37.4% to account for 45% of internet ad spend
Accompanying YouGov consumer data shows that podcasts, social media stories and learning new skills are smartphone activities seeing biggest surge in popularity
Social media ad spend grew 38% - with 83% of social spend now going on phones
Latest: 
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published today.
One of the most popular reads in theMarketingblog is our now famous 'Laughter Spot'. It has been going for over 12 years now and it houses, probably the largest illustrated joke collection in the UK. [1,250 of them]
If I had a dollar for every math exam I failed, I don't know how much I’d have.
A case study is an excellent way to expose your company’s results, showing authority in your branch of activity and the efficiency of your products and services, besides being a key-piece to 
With the world getting more and more digital with every passing day, customer attention is a precious commodity.
Once, there was a preacher who was an avid golfer.