Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.
One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.
Affiliate Window is delighted to announce some new features to their strategy hub – providing interactive access to their mobile data and sector reports for the very first time.
For many years, Affiliate Window has been helping advertisers, agencies and publishers to understand the data they track through the affiliate channel, and in 2015 they challenged industry conventions by making their data publicly available. The latest versions of these reports helps to bring the data to life and provides an opportunity for anyone to explore the data for themselves. [more…]
Brand planning is top of mind for many marketers at the moment.
John Whittaker writes ... Every year panel supplied data is used to retrospectively understand consumer purchase and consumption.
More often than not, their read on many brands is either too low to be reliable or the need states and occasions are too generic to really offer anything to differentiate with. In fact, there’s a real danger that you’ve heard it all before.
It therefore gives us great pride to be recognised as a rAVe Publications ‘Best of ISE Award Winner’ and cements our reputation as providers of one of the best showcase products and solutions within the Digital Signage Industry today.
— Will Corry (@slievemore) April 14, 2016
Smart Technical Management, leading independent specialist electronics and technology consultancy within the super yacht and ultra high net worth residential market, has appointed Greenwich Design to create a new brand identity and website.
The brief awarded to Greenwich Design was to help build Smart a clear and consistent identity and grow its proposition - reflecting the brand’s trustworthy, impartial and knowledgeable values both online and offline.