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Chocolate unites web and apps in mobile video programmatic marketplace

by Will Corry on November 28, 2014

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6 ‘fresh’ articles about ‘Black Friday Frenzy’

by Will Corry on November 27, 2014

The Dos and Dont's Of Black Friday And Cyber Monday : VoxPopMe, The Economist, Black Friday Fashion, Sainsbury's, Shopping Chaos

Black Friday started out as something that was only seen in America following the Thanksgiving holiday. However over the past few years we have seen Black Friday seep into the UK high street.

Black Friday is often regarded as the start of the Christmas shopping season and it sees retailers offering large discounts and sales…

Enjoy our special issue for Black Friday ..... [more…]

Beura : iBeacons have the potential to become the next generation marketing tool for retailers, museums, sport arenas and entertainment centres

by Will Corry on November 27, 2014

Mobikats Launches iBeacon Mobile Marketing Platform

Award-winning app developer Mobikats (www.mobikatsenterprise.com) today announces the launch of its enterprise-grade Beura iBeacon Platform.

Beura is Gaelic for iBeacon and the platform brings unmatched location based relevance through smartly designed customisable iBeacons coupled with the Beura tracking and messaging platform. It enables brands to track audiences in real space, engage them in real-time and deliver tailored messages, from reward points to service information.

Beura targets consumer spaces such as retail stores, malls, museums, airports and hotels giving brands a chance to capture their audience in the moment with rich, relevant, proximity experiences.

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Video : Shoptility, a brand new retail search engine launches with an ambition to change the way consumers shop online

by Will Corry on November 26, 2014

Multi-million pound integrated campaign propels new retail platform Shoptility into UK market.

Supporting the website’s roll-out will be a heavyweight marketing campaign that will focus on PR and digital media activities.

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Using retail channel history to predict the future

by Assistant Editor on November 25, 2014

By Aakash Patel, Analyst, Pragma - a St Ives Group company

To understand how businesses will be affected by trends in omnichannel retailing, it is important to know the developments that have contributed to its evolution. How have key breakthroughs in retail concepts, technologies, services and media tied this shift together, and how could they continue to change the retail landscape? I think there have been three key phases of development: [more…]

Five things organisations should consider when adopting new marketing technology

by Assistant Editor on November 25, 2014

Achieving a high level of understanding about your customers, as well as being able to automate marketing communications and decision making, even if it means just keeping up with your rivals in terms of customer engagement, is becoming increasingly important to enable you to stay ahead.

If the advance of new marketing technology showed no sign of slowing during the recession, it’d be wise to assume the pace of change may increase as we enter economic recovery.

The growth in marketing technology is exponential. The challenge with investing in marketing technology is ensuring that it is matched to business needs, is well implemented and then fully adopted within the business once it has gone live. [more…]

Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

by Loudmouth PR on November 25, 2014

Investment in programmatic buying is growing steadily among global advertisers, especially as brands look to make all of their advertising addressable. However, brands continue to [more…]

eDelivery Expo – the only UK event serving the multichannel logistics and operations professional

by Will Corry on November 25, 2014

There is a brand new expo co-located with the annual Internet Retailing Expo 2015: it's the new kid on the block eDelivery Expo http://edeliveryexpo.com/home/

When : 25-26 March NEC Birmingham. Register Now!

eDelivery Expo @edeliveryexpo is the only UK event looking at serving the multichannel logistics and operations professional 

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​Readly named App of the Year at the PPA Digital Awards

by Will Corry on November 21, 2014

Readly, the digital platform allowing subscribers access to numerous UK magazines for a single monthly subscription, has won the “App of the Year” accolade at the Professional Publishers Association (PPA) Digital Awards held on 19 November 2014.

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The top 10 trends in affiliate marketing for 2015 / Affiliate Window

by Will Corry on November 20, 2014

Affiliate Window have sent us their latest research. They say .....

We've just released our latest white paper looking at the top 10 trends in affiliate marketing for 2015 featuring lots of data/stats, industry opinions, and projections.

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