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Digital Marketing

The basics for online reputation management

by Will Corry on January 24, 2017

Today more than ever, your online reputation could be the reason behind fewer sales, fewer visitors, or on a good note could bring in more customers than you might imagine. With the internet, so readily available, anyone can write a review on a company or product which can be detrimental if you have a disgruntled employee or a dissatisfied customer.

It only takes one person to post on a product review website using your company name or your URL to cause you to have a bad reputation. These reviews often show up on search results above your own website which of course anyone looking for your products or your business will surely see.

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TwentyCi Digital launch enables online advertisers to tap into lucrative homemover market

TwentyCi Digital launch enables online advertisers to tap into lucrative homemover market

by Loudmouth PR on January 23, 2017

With a purchasing power of £12 billion annually in the UK, homemovers are a hugely untapped target audience for advertisers, with each homemover spending an average of £10,000 for a variety of goods and services before, during and after a move.

Life event marketing company TwentyCi is today launching its digital and programmatic division, TwentyCi Digital, which will enable advertisers and their agencies to reach known homemovers through programmatic advertising at the appropriate time for their product - as well as through other digital channels including social media, PPC and TV. [more…]

Movers and Groovers: Acxiom Announces Global Data Team

by Clare on January 23, 2017

Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced new global data capabilities that will expand its global data curation and [more…]

Events : Conversion World 2017 agenda is now live plus full speaker line up

Events : Conversion World 2017 agenda is now live plus full speaker line up

by Will Corry on January 20, 2017

Why attend?
#1 : It's completely FREE to attend : This is a no brainer. A no cost conference where you can watch the best in the industry sharing the secret sauce of how the experts do CRO -  Practical, actionable conversion optimization, UX and analytics sessions from the world’s leading experts— all from the comfort of your home or office.

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Building a successful iGaming platform

Building a successful iGaming platform

by Will Corry on January 20, 2017

Since its inception, the internet has provided many business opportunities. More and more entrepreneurs are launching online businesses, including casinos.

With the advancements in technology, it has become even easier to start up a business and keep it going successfully.

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Advertisers wasted over £600m on non-viewable ads last year … Meetrics

Advertisers wasted over £600m on non-viewable ads last year … Meetrics

by Will Corry on January 19, 2017

Viewability situation “not really improving”

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. This was the same figure as Q3, which itself was a marginal improvement on the 47% in Q2, but a noticeable drop from the 54% viewability level in Q1 2016.

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Revealed … the secret of how to transform dissatisfied customers into brand ambassadors.

Revealed … the secret of how to transform dissatisfied customers into brand ambassadors.

by Will Corry on January 18, 2017

How to: Turn dissatisfied customers into brand advocates

www.cyance.com

Jon Clarke, CEO of B2B predictive marketing technology company, Cyance, discusses how predictive marketing is the secret to transforming dissatisfied customers into brand ambassadors.

Today’s customers are a whole new breed. Not only do they have more information at their fingertips than ever before, they’re rapidly becoming accustomed to immediate accessibility and more customised brand experiences.

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Movers & Groovers: Acxiom appoints Steve Martin as VP and Managing Director of Consulting and Analytics Europe

by Clare on January 16, 2017

Latest : Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announces the appointment of Steve Martin to the newly created role of Vice President and Managing Director of Consulting and Analytics, Europe.

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What is customer communications management (CCM)?

What is customer communications management (CCM)?

by Will Corry on January 14, 2017

Today, consumer expectations are higher than ever before. They want personalized, relevant communications that are available on-demand and accessible via the device of their choice.

But for large organizations challenged with legacy systems, departmental silos and ever-changing regulations, delivering on the CX promise is easier said than done.

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64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by Will Corry on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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