Digital Marketing
If you can get your head around social media in a consumer environment such as venting one’s disquiet over Twitter when a service provider messes you about, why is it a struggle to see that there is a place for social in a business-to-business environment?
The world is changing fast and people’s rising ‘consumer’ expectations are driving a seismic shift in business behaviour. Ashley Carr, Founder and Managing Director at Neo Engage, a brand of Neo PR, explains:
Women for Women : eBay is busy promoting Curve plus size category https://t.co/JZ6Ia11DGD Please ReTweet pic.twitter.com/C8EPBVqJ1I
— Will Corry (@slievemore) September 22, 2016
Raise your Email Marketing game with these 21 really amazing examples
“What determines the success of Email Marketing?”
TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers.
The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of £47m in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.
123 Reg, the UK’s leading domain registrar has revealed a new brand strategy and identity in a bid to become even more accessible to micro business customers. It has been created by next generation business consultancy, BrandCap.
Adblock Plus is Launching an Ad Exchange by @JackMarshall on @WSJ https://t.co/pi5zdUv97h pic.twitter.com/LmZSTKvMPl
— Will Corry (@slievemore) September 14, 2016
Paul Skeldon in eSeller writes ... Shipping and delivery are the public face of your business – it is often the physical embodiment of your brand on the customers doorstep. So getting it right is crucial.
Here we take a look at some of the most common mistakes and what to do to avoid them.
Things to consider when building an e-commerce website
Digital commerce is not the future, it's the present. Over the past years there has been a growing trend towards online sales, with e-commerce in the UK alone expected to reach a staggering €174 billion in 2016.
While not all merchants are ditching their brick and mortar stores, more and more sellers are beginning to move their transactions online. With rent costs on the rise in urban centres, this is a prudent move.
However, creating a successful e-commerce site requires careful consideration and design. We've listed some crucial steps in building an e-commerce site below.
