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Medialab announces Stewart Easterbrook as Chairman following year of exceptional growth

by on June 15, 2018

Data-driven media agency, Medialab, today announces a significantly expanded team following an incredibly successful year. All of the hires bolster an already impressive senior team, [more…]

New analysis shows that quality journalism continues to win the war on attention

New analysis shows that quality journalism continues to win the war on attention

by on May 17, 2018

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.

Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms Moat’s benchmarks by between 16% and 73%.  World Media Group (WMG) [more…]

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

by on May 16, 2018

The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.

The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.

[more…]

Tactics on how to create social media backlinks … especially written for theMarketingblog

Tactics on how to create social media backlinks … especially written for theMarketingblog

by on May 15, 2018

You could get a lot of traffic for your site by just linking from social media sites.

This idea will also impact SEO and give your business an edge in competing against others on SERPs, if done well. There are many opportunities you can exploit to create links on social sites with a trusted reputation score in the eyes of Google.  Here are ways you can create social media backlinks to skyrocket your SEO and also get leads. [more…]

Acquisition vs. Retention : Where should brands focus? … New White Paper

Acquisition vs. Retention : Where should brands focus? … New White Paper

by on May 11, 2018

 This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus - on customer acquisition or customer retention?

It also highlights how this dilemma impacts the CIO and
innovation,as well as some of the
outcomes for business and customers.

[more…]

Sales KPIs: which ones are the most important for e-commerce?

by on May 10, 2018

[more…]

4 tips for building good email templates … Exclusive to theMarketingblog

4 tips for building good email templates … Exclusive to theMarketingblog

by on May 9, 2018

Many people think that email marketing is a thing of the past.

This is usually because companies don’t invest in a good digital strategy. What’s more, people don’t usually look into the range of features that email offers – email templates being one of them.

[more…]

YOC AG releases its end of year figures for 2017

by on May 4, 2018

Accelerated growth in UK programmatic sales results in group revenue increase of 20% compared to previous year

 YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) www.yoc.com has announced an increase in revenue of 20% to 14.4M (2016: € 12.0M) for year-end 2017. Furthermore, the group’s gross profit margin was increased to 39% (2016: 37%). The YOC Group was able to maintain a stable fixed costs structure at previous year’s level thanks to its scalable processes.

[more…]

Great bit of creative media placement and dynamic planning from VCCP Media

Great bit of creative media placement and dynamic planning from VCCP Media

by on April 26, 2018

Creative media placement and dynamic planning from VCCP Media with ads for their client Britax Römer.

Media placement this week next to all royal baby news online copy, specifically only targeted to pregnant mums, following the royal baby being brought out of the Lindo Wing in a Britax Römer baby car seat.

http://www.vccpmedia.com/

[more…]

New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend

New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend

by on April 25, 2018

  • 2017 was first full year smartphones overtook computers for internet time

  • Smartphone advertising grew 37.4% to account for 45% of internet ad spend

  • Accompanying YouGov consumer data shows that podcasts, social media stories and learning new skills are smartphone activities seeing biggest surge in popularity

  • Social media ad spend grew 38% - with 83% of social spend now going on phones

[more…]