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Exponential launch range of new video ad formats to drive online video spend

by Will Corry on July 30, 2014

“The key to successful video advertising is not thinking about it like TV advertising”

Marketers now have access to a new range of highly engaging video ad formats to harness the growing popularity of online video across different devices, courtesy of Exponential Interactive, the global provider of advertising intelligence and digital media solutions.

All three new units are perfected video ad formats that expand when a viewer interacts with them. ‘Blaze’ is an expandable ‘billboard’ video format, ‘Ad Engage’ expands within in-stream video players, and ‘Video Snackbar’ is an expandable ad for mobile devices.

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AudienceScience launches ASI Inventory API, giving advertisers faster integrations

by Loudmouth PR on July 30, 2014

AudienceScience® today announced the launch of the ASI Inventory API, an integration initiative that rapidly expands the available inventory to advertisers using AudienceScience’s Gateway SaaS enterprise ad management system.

Through the API, AudienceScience integrates directly with inventory suppliers so that buyers can quickly and easily access ad impressions programmatically. Initial supply partners at launch include LiveRail, MARKETPLACE (AOL Platforms’ SSP) and sovrn.

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Event Wallet gives event attendees an easy and convenient way to discover, collect and share content from exhibitors straight to their device

by Will Corry on July 30, 2014

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Response One launches new ‘Affinity Sampling Service’ to help brands get into the right hands

by Assistant Editor on July 29, 2014

Maybelline and P&G among first to sign up

Response One, a leading data-driven marketing agency owned by St Ives Group @StIvesGroup, has launched Affinity Sampling, a targeted sampling service that helps brands directly reach their target audience.

Based on Response One’s in-depth analysis of consumer data, the service allows brands to pair with a trusted ‘carrier brand’ that distributes their product samples to individuals based on demographic and brand preference information.

http://www.responseone.co.uk/

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Research : Western Europe Smartphone Market to 2015: Mobile handset sales

by Will Corry on July 29, 2014

Western Europe Smartphone Market to 2015: Mobile Handset Sales by Technology and by Generation | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Research and Markets has announced the addition of the "Western Europe Smartph....

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Upscaling your event / “We found Giant iTab on site”

by Will Corry on July 28, 2014

We found Giant iTab on site and of course found a home for it at Tech Fest! / Gallus Events | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Take advantage of the venue size. With large purpose built venues you just never know what they have lying around.

They have so much space that they just might have in house what you are looking for. We found Giant iTab on site and of course found a home for it at Tech Fest! The venue will are of course still charge for things that you use but there is a good bet they will have more than your normal hotel.

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Gravitate towards a more ‘adaptive’ web design approach / Aaron T. Grogg, Netbiscuits

by Will Corry on July 26, 2014

Let’s get started with responsive web design.

No web developer today should be unfamiliar with the concept of responsive web design (RWD). Since the term was coined by Ethan Marcotte in May of 2010, the concept has been accepted as a best practice, the process has matured, and multiple options and implementations have emerged.

This has helped us refit the web for the devices that our users have today, and positioned it to work just fine no matter what new devices are dreamt up in the future. [more…]

5 steps to tell if your website is mobile ready – Daniel Weisbeck, Netbiscuits

by Will Corry on July 25, 2014

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Fifty Shades of Grey, Netbiscuits, PR Pointers, Mobile Ready, ad:tech London, LinkedIn’s new app, Tesco’s new boss

by Will Corry on July 25, 2014

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Movers and Groovers : Jorge Oliveira and Valentina Lauro join WDMP

by Loudmouth PR on July 24, 2014

WDMP has hired OgilvyOne creative team, Jorge Oliveira and Valentina Lauro. Having won Iris’ Academy of Extraordinary creative competition in 2013, the creative duo enjoyed stints at VCCP, WARL, Doner and TMW. They were then invited to join OgivlyOne’s social media team to work on Nescafe and Phillips.

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