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Digital Marketing

Events : Conversion rate optimization is changing. Discover the latest strategies and tactics / Conversion Conference London

by Will Corry on May 29, 2016

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5 common PR rookie press release blunders

by Will Corry on May 26, 2016

If you’re new to marketing your business and have heard that press releases are the bee’s knees, keep reading.

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Leeds Beckett University re-appoints Delete as its digital partner

by Assistant Editor on May 25, 2016

Leeds Beckett University has re-appointed digital agency Delete to develop its wider digital offering following the transformation of the main University website and online prospectus.

The contract, which has been extended for a minimum of two years, will see both parties working together to develop the user experience for prospective, current and past students with a focus on delivering personalised and relevant experiences across all digital touchpoints.

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Catch launch Thomas Cook Airlines’ new digital campaign #CatsOnAPlane

by Assistant Editor on May 23, 2016

Thomas Cook Airlines launched its latest digital campaign #CatsOnAPlane today, as part of a wider advertising initiative to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.

Created by creative and digital agency Catch, #CatsOnAPlane sees a team of furry testers try out Thomas Cook Airlines newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet.

The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort. [more…]

Events : “Learn how to optimize your website and grow your business”

by Will Corry on May 23, 2016

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Shopping : Do you know what ‘Webrooming’ means?

Shopping : Do you know what ‘Webrooming’ means?

by Will Corry on May 21, 2016

'In-store pickups pick up'

Webrooming is the latest phenomenon impacting the online retail industry. In just the last year the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store.

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Last call to enrol for IPM Incentive and Motivation Diploma 2016

Last call to enrol for IPM Incentive and Motivation Diploma 2016

by Assistant Editor on May 17, 2016

The Institute of Promotional Marketing (IPM) is announcing the return of its Incentive and Motivation Diploma, starting on 23rd May 2016. This new intake follows the phenomenal success of its graduating class of 2015.

With investment in people becoming an increasingly crucial focus for all business, and in the marketing industry especially, many employers are recognising the need to grasp the 'Millennial Opportunity' to nurture and extend the training of teams to help attract, retain and motivate the very best talent available.

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Marketing for a sales team?  : Are you still looking for new business leads?

Marketing for a sales team? : Are you still looking for new business leads?

by Will Corry on May 17, 2016

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New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

by Will Corry on May 17, 2016

TX write ... The Judges Panel met to shortlist brand for TX's inaugural eXchange Awards. TX facilitates better marketing through forensic brand guidance. We improve the odds of success with future investments and actions.

Our inaugural eXchange Awards celebrate brands eXchanging brilliantly already, with an amazing panel of judges:

  • BV Pradeep, VP Consumer & Market Insight,Unilever
  • Simon Walker, CEO, Kepak Convenience Foods
  • Helen Welch,Director of Customer Insights, Saga
  • Bill Scott, CEO, Droga5
  • Peter Cowie, CEO, The Oystercatchers
  • Carol Reay, Chairman, TransgressiveX

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10 SEO mistakes to avoid with your next website re-design (eBook)

by Will Corry on May 15, 2016

A free eBook to help you learn from the experience of other SEO experts.

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