Get in Touch

Digital Marketing

5 steps to tell if your website is mobile ready – Daniel Weisbeck, Netbiscuits

by Will Corry on July 25, 2014

[more…]

Fifty Shades of Grey, Netbiscuits, PR Pointers, Mobile Ready, ad:tech London, LinkedIn’s new app, Tesco’s new boss

by Will Corry on July 25, 2014

[more…]

Movers and Groovers : Jorge Oliveira and Valentina Lauro join WDMP

by Loudmouth PR on July 24, 2014

WDMP has hired OgilvyOne creative team, Jorge Oliveira and Valentina Lauro. Having won Iris’ Academy of Extraordinary creative competition in 2013, the creative duo enjoyed stints at VCCP, WARL, Doner and TMW. They were then invited to join OgivlyOne’s social media team to work on Nescafe and Phillips.

[more…]

Research / Worldwide ecommerce sales to increase nearly 20% in 2014 / eMarketer

by Will Corry on July 23, 2014

[more…]

What to consider when choosing a platform for your e-Commerce business

by Will Corry on July 22, 2014

When setting up a business online, it's vital that you choose the right e-Commerce platform from which to sell your goods.

One of the key factors to take into account when establishing an online business is whether you're going to trade via a third party site such as eBay, or through your own website.

Most online business owners will start selling via third party sites and then create their own website at a later date.

If you decide to use a hosted e-Commerce solution for your own website, there are plenty of options to choose from. Webstore and online retail experts Veeqo have created a useful overview of the biggest and best e-commerce platforms out there.

[more…]

Latest : Yahoo has confirmed it’s buying the mobile ad exchange Flurry

by Will Corry on July 22, 2014

We are hearing that Yahoo has bought Flurry, a mobile app analytics @FlurryMobile and advertising company.

We asked @eMarketer to give us some background on the mobile advertising market and Yahoo's ad business. Many thanks for their fast response and all their help.

- The global mobile advertising market is expected to reach $32.71 billion this year, according to eMarketer, up 84.7% from $17.71 billion in 2013. Through Q2 2014, Yahoo had not reported its mobile advertising revenues, but has reported signficant growth in that area, on its most recent earnings call referring to them as "meaningful," an upgrade from "not material" in previous quarterly earnings calls.

[more…]

“Programmatic ad buying allows advertisers to take advantage of expanding regions that will grow their businesses” / Mike Peralta, AudienceScience CEO

by Loudmouth PR on July 21, 2014

AudienceScience opens Brazil office, expanding global footprint

Enterprise Advertising Management System Is First Of Its Kind In Rapidly Growing Brazilian Market

With all eyes on Brazil following the completion of the World Cup, AudienceScience today announced that it has expanded to Sao Paulo, making it the first enterprise advertising management system to enter the Brazilian market.

The office also gives AudienceScience greater reach across the globe, providing advertisers access to audiences and ad impressions in the world’s largest digital populations. Brands like Pernod Ricard are already leveraging AudienceScience’s technology to access this rapidly growing market. [more…]

Carrefour Media selects Acxiom’s Audience Operating System to improve engagement with customers across all touchpoints

by Assistant Editor on July 18, 2014

Acxiom®, an enterprise data, analytics and software-as-a-service company, today announced that Carrefour Media, advertising arm of the Carrefour group, has chosen its Audience Operating System™ (AOS™) to help maximise the effectiveness of their marketing campaigns. AOS will enable the connection of disparate sources of online and offline data within Carrefour supermarkets to aid the giant retailer optimise their ad investment.

This pioneering approach will put Carrefour’s CRM data at the heart of a secure and anonymous environment. [more…]

Events : H&C News social media roundtable

Events : H&C News social media roundtable

by James on July 18, 2014

Social media presents many challenges, and a B2B marketing roundtable event held recently by Hospitality & Catering News at the citizenM hotel in Bankside, London, sponsored by Armourcoat saw delegates from pub groups, hotels, restaurants and coffee shops come together to share learning.

For the full article

Leading B2C website 'Great British Chefs' which is very active across many social media channels took part discussing their tactics and strategies, channel by channel, explaining how they use each, how effective they find them as well as the differing metrics used.

This is the first such event but we understand the Hospitality & Catering News team are currently planning more so we look forward to following this progress. [more…]

Fresh marketing news about Silverpop, Dove, Fyber, Ensighten, NSPCC, Amaze, Olanola, Bridge PR, Gartner, AYS Logistics, Ocean Spray and Toucan, Weber Shandwick, Purple WiFi / July 2014

by Will Corry on July 18, 2014

NSPCC hands PR account to Amaze 

From www.thedrum.com -

The NSPCC has extended its relationship with digital marketing agency Amaze and appointed it as one of four agencies to its PR roster...

[more…]