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More information about SMX London 2014 – 15% Marketingblog Discount Special

by Will Corry on April 18, 2014

Agenda at a glance
More information about SMX London 2o14
15%  Marketingblog Discount Special

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Top 10 emails that everyone should receive

by Will Corry on April 18, 2014

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Native in-stream ads will soon dominate social media advertising

by Will Corry on April 16, 2014

BII native ad forecast

Depending on who you talk to, native advertising has many
definitions. In the context of social media, we define
native advertising as: Ads that are seamlessly integrated
into a user's feed and are nearly indistinguishable from organic content.

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Digital Heavyweight Event : David Rowan, Editor Wired UK, Nicola Mendelsohn, Facebook VP EMEA & Dan Cobley, MD Google UK set to speak at Teradata Connect 2014

by Assistant Editor on April 16, 2014

Teradata, a global leader in analytic data platforms, marketing applications and consulting services, has revealed details of its upcoming pan-European conference, Connect 2014. The annual event, now in its ninth year, will take place in London at Stamford Bridge, home of the famous Chelsea Football Club, on June 3-4, 2014.

For more information and registrations please visit: www.teradata.com/connect2014

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Experience drives value and loyalty / Ben Reason, founding partner of Livework

by Assistant Editor on April 15, 2014

A common dilemma for digital media businesses is how to convert users into paying customers. In a market with exponentially growing options for customers and the constant presence of free offers this is no mean feat. Success demands maximum clarity of a business’ value proposition and on-going delivery of that value.

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Breaking the chains on high streets: A movement for independent local loyalty cards plans to go nationwide

by Will Corry on April 15, 2014

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Research : Londoners fork out more than twice the amount of the rest of the country on each online order

by Will Corry on April 14, 2014

Londoners spend more than twice as much per purchase online than the rest of the UK

Web users in London spend on average more than twice as much as their provincial counterparts every time they make a purchase online according to new research from Customer Experience Management (CXM) platform @qubitgroup Qubit.  The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK.

However, this doesn’t mean that Londoners are an easy target for internet retailers – whilst they spend more with each purchase, they tend to be more picky, with an average conversion rate (e.g. the percentage of visitors who go on to purchase) standing at 2.07% compared to a non-London average of 2.32%.

http://www.qubitproducts.com/

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Research : One Kings Lane selects EasyInsites for custom panel initiative

by Will Corry on April 14, 2014

Panel to be Used for both Online and Offline Research

One Kings Lane, the leading online destination for home, has selected online research and custom panel experts  @EasyInsites to build and manage their custom panel in the US.  This panel will be comprised of both One Kings Lane members and consumers across the US, with particular emphasis on key @onekingslane markets.

https://www.onekingslane.com/

This panel will also be utilized for quick polls and forum discussions to support insight-led decision making across the entire business.

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Join us at SMX London next month! Inspiring keynote, exceptional networking opportunities, & much more lined up

by Will Corry on April 11, 2014

Events:  Search Engine Land’s SMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers.

SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical level.

Events : Get your 15% discount code for SMX London 13-14 May 2014

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