These things are terrific for making a simple stand look something special. They come with a full install and support service too. [more…]
— Will Corry (@slievemore) October 17, 2016
Southampton FC has launched its new club website in partnership with digital agency, Delete [more…]
Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study by the Content Marketing Association.
73% of senior level marketers said measurement is very important to their content marketing strategy, with half of marketers currently spending 6-15% of their content marketing budget on measurement. Nearly half of the respondents (45%) are planning to increase this in the next year, with 56% already automatically offering it as part of their content marketing strategy, demonstrating its importance in the industry.
When it comes to metrics, 50% of marketers believe it is possible to accurately measure content marketing’s ROI, but over half of respondents (52%) are unsure whether a universal metric is achievable.
The best way for your business to be successful is to reduce as much overhead cost as possible and free up your time so that you can focus on revenue generating projects.
There are several jobs that would be best if they were outsourced rather than handled within the business for a variety of reasons. [more…]
MRM Meteorite leads the DMA Awards shortlist with 14, as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.
This year’s shortlist also showcases one of the largest fields in the Awards history, with 171 brands vying for a Gold in one of the 34 categories, as well as being in line to take home the prized Grand Prix award.
Consumers’ obsession with their phones meant the amount companies spent on mobile display ads overtook that of PC/tablet display for the first time, as people, particularly women and 16-24s, now spend more internet time on their mobiles than on PCs. [more…]