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“Social media has gone business-to-business and you’re being left behind” /  Ashley Carr, Neo Engage

“Social media has gone business-to-business and you’re being left behind” / Ashley Carr, Neo Engage

by James on September 23, 2016

If you can get your head around social media in a consumer environment such as venting one’s disquiet over Twitter when a service provider messes you about, why is it a struggle to see that there is a place for social in a business-to-business environment?

The world is changing fast and people’s rising ‘consumer’ expectations are driving a seismic shift in business behaviour. Ashley Carr, Founder and Managing Director at Neo Engage, a brand of Neo PR, explains:

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How many inbound leads are needed to reach your financial targets?

by Will Corry on September 23, 2016

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Women for Women : eBay is busy promoting Curve plus size category

Women for Women : eBay is busy promoting Curve plus size category

by Will Corry on September 22, 2016

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Email Marketing Update from E-goi

Email Marketing Update from E-goi

by Will Corry on September 16, 2016

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TCC Global acquires Summit

TCC Global acquires Summit

by Simpson on September 16, 2016

TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers.

The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of £47m in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.

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“I love the new brand. It looks beautiful, is customer focused and gives a clear, simple route to our products” / Kate Cox, CMO, 123 Reg

by James on September 16, 2016

123 Reg, the UK’s leading domain registrar has revealed a new brand strategy and identity in a bid to become even more accessible to micro business customers. It has been created by next generation business consultancy, BrandCap.

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“Adblock Plus, who spent years as the consumer champion squashing adverts – now sell ads!

“Adblock Plus, who spent years as the consumer champion squashing adverts – now sell ads!

by Will Corry on September 14, 2016

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“Delivery disasters” … Paul Skeldon in eSeller

“Delivery disasters” … Paul Skeldon in eSeller

by James on September 12, 2016

Paul Skeldon in eSeller writes  ... Shipping and delivery are the public face of your business – it is often the physical embodiment of your brand on the customers doorstep. So getting it right is crucial.

Here we take a look at some of the most common mistakes and what to do to avoid them.

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4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present

4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present

by Will Corry on September 10, 2016

Things to consider when building an e-commerce website

Digital commerce is not the future, it's the present. Over the past years there has been a growing trend towards online sales, with e-commerce in the UK alone expected to reach a staggering €174 billion in 2016.

While not all merchants are ditching their brick and mortar stores, more and more sellers are beginning to move their transactions online. With rent costs on the rise in urban centres, this is a prudent move.

However, creating a successful e-commerce site requires careful consideration and design. We've listed some crucial steps in building an e-commerce site below.

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