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Challenger Brands – inevitable establishment members of the future?

by Assistant Editor on September 12, 2014

By Robbie Laughton, founding partner and creative director, Calling Brands

Never before have I been challenged so much by the brands that define me. Living with my teenagers keeps me on my toes, their rapidly changing attitudes are hard to keep up with.

The day has finally come where Apple is no longer the challenging game changer but a brand for dads, playing catch up to the Galaxy S5 - with Apple’s iPhone 6 plus endorsing that position. This brand evolution, perhaps more than any other, has got me thinking about the transitions challenger brands go through.

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Great Christmas giveaway offer : Order 5,000 smartphone stands and Standeazy will design and create your artwork for free

by Will Corry on September 12, 2014

A corporate giveaway to keep

With summer nearly over, the hunt for a great, memorable Christmas giveaway for companies has probably begun.

Whether it is for staff, existing customers or potential new clients, the festive season offers the perfect opportunity to bring your brand into the minds of your target market. Discover Standeazy, a credit card sized smartphone stand that is the perfect vehicle for your brand message.

Special time-limited offer  - If you order 5,000 stands or more before the 30th October 2014, @standeazy will design and create your artwork for you free of charge.

Email – info@standeazy.com

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One of our clients achieved a stunning 65% average email open rate – that’s no typo! / E-goi

by Will Corry on September 12, 2014

Are you getting 65% of unique opens in your email sends?

Posted by Ruben Alvim of E-goi

That's no typo! One of our clients achieved a stunning 65% average email open rate! And that's unique opens we're talking about (instead of the usual misleading total opens).
Impressive! How was this done?

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“Words that come after ‘the dot’ could become just as important as what comes before it” / Stuart Fuller, NetNames

by Will Corry on September 9, 2014

"Words that come after ‘the dot’ could become just as important as what comes before it"  New domain names: a golden opportunity for brands /  By Stuart Fuller, Director of Commercial Operations and Communications at NetNames The internet is an ungoverned mesh of intertwined networks with very few barriers to entry, yet it provides huge benefits to businesses.

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adconnection launches leading tee time booking engine GolfNow in UK TV campaign

by Will Corry on September 9, 2014

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October Events : Landing page optimization introduction half-day workshop with Tim Ash / Use MARKETINGBLOG14 for a 15% discount

by Will Corry on September 8, 2014

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Events : Keynoted by retailers who have led transformation within their business / Internet Retailing Conference 14th October 2014, London

by Will Corry on September 7, 2014

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50% of UK’s online shoppers buy from their beds

by Will Corry on September 7, 2014

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Giant iTab : A quick look at what we actually do. It’s as simple as it looks

by Will Corry on September 6, 2014

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The ‘Talk of the Town’ / #hyperlapse has racked up 119k total mentions in the first week including one from ad connection

by Will Corry on September 6, 2014

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