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5 ways emails can boost your marketing efforts

5 ways emails can boost your marketing efforts

by on December 6, 2018

There are a lot of new digital marketing instruments that you can use today, including social media and videos, but that doesn’t make email and email marketing campaigns any less effective.

Email may be the oldest trick in the book, but it is a trick that continues to produce great return on investment, or ROI. This is also the reason why emails are inseparable from today’s best digital marketing campaigns.

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4 easy steps to dealing with a high bounce rate

4 easy steps to dealing with a high bounce rate

by on December 5, 2018

Bounce rate basically refers to single-page visits by users who don't want to explore your site further.

One thing’s for sure, a high bounce rate is not exactly a good thing to have.

Not only does it decrease your website SEO score, it also indicates lost opportunities. If visitors keep “bouncing” off of your page, your business website won’t be meeting its conversion targets.

So, how can you keep your bounce rate low? Let’s look at these simple steps:

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The marketers guide to printing .. [exclusive]

The marketers guide to printing .. [exclusive]

by on December 5, 2018

Printing is really easy! Don’t let your designer, printer or agency tell you otherwise. In this guide for marketers, we’ll cut through the jargon and simply explain everything you need to know.

Bamboozling people with technical terms to assert control isn’t anything new. As a marketer you’ll have encountered every day marketing jargon to pitch the USPs of a 360 offering with KPIs to be agreed by EOP.

FYI, printers have been doing the same thing for decades. So don’t worry about CMYK, DPI or Bleed, because all will be explained.

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4 common video formats that marketers need to know

4 common video formats that marketers need to know

by on December 3, 2018

As a marketer you don’t need to be familiar with all the many video formats out there – but you should be aware of the more popular options.

That is because you will probably need to distribute videos in various ways, and knowing more about the more common video formats and when they should be used could make it easier.

Although the video formats that are frequently used do change from time to time, as of right now the 4 common video formats marketers need to know are:

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What are the benefits of using short domain names? – exclusive

What are the benefits of using short domain names? – exclusive

by on November 29, 2018

You must first have an URL associated with your website before you can do anything with it. Nobody can reach your website without using a URL. Fortunately, domain names are generally not expensive.

However, one of the most common domain tips to find and use the shortest one possible. Nearly all top websites on the Internet use short names and for good reason. Furthermore, shorter domains tend to cost more too.

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5 essentials you need for a better marketing campaign

5 essentials you need for a better marketing campaign

by on November 28, 2018

A good marketing campaign can transform a business.

There are some very basic yet essential steps that you need to follow in order to get the best  campaign possible, but these are not rocket science.

If you’re concerned about your current strategy, then you're certainly not alone.

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Funny horses snowball fight – Clydesdale Budweiser ad … a great oldie but goldie

by on November 26, 2018

An oldie but goldie. This one is from a few years back - but it is Christmas.

The Clydesdale Budweiser commercials were always a great favourite. Something special about seeing beautiful horses >>>> running in the snow. The perfect music, ahh, the perfect commercial.

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Megapu.sh – The first advertising Push notifications network

Megapu.sh – The first advertising Push notifications network

by on November 23, 2018

Regardless of what business you’re running, you need to make sure that you are reaching the largest audience possible.

These days that means that you need to use personal tech devices to the maximum potential.

Consumers spend an obscene amount of time staring at their devices with some target demographics looking at their phones for as much as 54 hours every month. But are they looking at your products and your business?

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Boom 25: Not the regular boring cashback site

Boom 25: Not the regular boring cashback site

by on November 22, 2018

Finding a way to earn back your money is a must as the holiday season arrives.

Everybody wants to save as much as possible so that there aren’t any nasty surprises in the New Year.

Cashback sites have great offers for their users but they’re bland. It’s the same thing over and over and it gets a little boring.

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When B2B professionals run into problems with content, they turn to embedded articles

When B2B professionals run into problems with content, they turn to embedded articles

by on November 20, 2018

Want to see your embedded message appearing in this spot?

Special Launch Offer. A new embedded content concept from theMarketingblog designed to get quality B2B results.

Want your articles embedded into 12 articles appearing in theMarketingblog. You nominate the month you want them to appear. Useful for getting a great start in 2019.

Here is the good news. Each article costs under £29.

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