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Accurate device routing in three steps to match visitors with the right web experience based on device type / Netbiscuits Device Routing

by Will Corry on August 26, 2014

Netbiscuits launches routing tool for mobile websites.

Mobile analytics and device detection company, @Netbiscuits have launched its cloud-based Device Routing tool, which allows businesses of all sizes to route web traffic to the right online experience based on device type.

Netbiscuits Device Routing is an enterprise-grade tool with built-in device classification that organises device traffic into one of four themes for the rapid and accurate routing of connecting devices. With a single line of code written in JavaScript and embedded in the header of a web application, businesses can set up accurate device routing in three simple steps to match visitors with the right web experience based on their device type.

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Register for Conversion Conference London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on August 24, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

More articles etc. on the Conversion Conference 2014 [more…]

‘Solution’ Offer : Reach your prospect more often with the right message : Ten of your articles loaded into theMarketingblog – only £450

by Will Corry on August 23, 2014

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B2B marketers : How to improve lead generation, referrals, content and more

by Will Corry on August 23, 2014

In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.

Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.

Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450

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More than 36,000 searches for “flapper dress” on eBay.co.uk in week following release of The Great Gatsby

by Will Corry on August 22, 2014

New insights, released by eBay Advertising today, reveal that it’s not just entertainment brands that can capitalise on blockbuster releases, with 36,000 searches for “flapper dress” recorded by eBay.co.uk in the week following the release of The Great Gatsby in UK cinemas.

eBay Advertising’s latest Barometer, which looked at the ‘halo’ effect that film releases have on other categories, also found that the latest Bond installment had a similar effect, with searches for Aston Martins on ebay.co.uk jumping by 35 per cent following the release of Skyfall.

eBay Advertising’s latest insights also predict a big opportunity for  entertainment brands when the clocks go back this October. Last year, eBay.co.uk saw a 13 per cent uplift in searches in the ‘DVDs, Films and TV’ category when the clocks changed compared to the previous week, as customers switched to “indoor” entertainment. [more…]

“Mobiles have become very personal devices and SMS is a very personal way of communicating” / Dan Parker, FireText co-founder

by Will Corry on August 21, 2014

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The final chapter or a new leaf for UK book stores? / Natasha Evans, analyst, Pragma

by Assistant Editor on August 21, 2014

By Natasha Evans, analyst, @Pragmauk– a St Ives Group company

The new Foyles flagship store was unveiled on London’s Charing Cross Road in July, in the iconic former Central Saint Martin’s building. With customers hailing it ‘the future of the modern bookstore’, I decided it was time to see the store for myself.

I visited the store with trepidation that it might have lost some of Foyles’ charm in the quest for modernisation, whilst simultaneously compromising the quirkiness of the original Saint Martin's building. Whilst this fear wasn't unfounded, the store is big, bright and has irrefutably thrown Foyles into the 21st Century.

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3D printing on the way up, magazines on the way down: the highs & lows of print today

by Assistant Editor on August 21, 2014

By Mike Phillips, Chief Executive Officer, The Delta Group

From books to e-books and shelf wobblers to 3D print displays, print as an industry seems to be evolving faster now than at any stage in its history.

As the likes of Amazon have shown, 3D printing is enabling brands to extent their product offering and create new revenue opportunities, but the capabilities being created by technology-led evolution in the print industry stretch far beyond this. [more…]

The Lumia 530 will be available in the UK on September 4th from £60

by Will Corry on August 19, 2014

This powerful entry to the Windows Phone 8.1 range represents Microsoft’s lowest cost smartphone delivering high-end apps, features and exceptional build quality for an uncompromised smartphone experience

London. August 19th, 2014 -- Microsoft today announced UK availability for its new Lumia 530 smartphone. Available across major UK retailers from 4th September, the Lumia 530 will be on sale from as little as £60.

This powerful new smartphone runs Windows Phone 8.1 and delivers an uncompromised Lumia experience, including the latest popular apps. Microsoft’s cheapest smartphone to date comes with a range of innovations and services normally found in high-end smartphones. [more…]

Digital disruption / Havas Media Labs and Weve reveals mobile has changed the boundaries of what is socially acceptable

by Will Corry on August 18, 2014

Following a national study, which launches today, leading media communications agency Havas Media and mobile marketing and commerce company Weve have identified how mobile has completely changed the boundaries of social acceptability.

The study, which looks at the impact of digital disruption to both society and human psychology, shows that young people don’t behave or think in the same way as they did ten years ago. They don’t just use their mobile phones to call friends and family, they rely on them obsessively.

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