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Digital Marketing

The top 10 trends in affiliate marketing for 2015 / Affiliate Window

by Will Corry on November 20, 2014

Affiliate Window have sent us their latest research. They say .....

We've just released our latest white paper looking at the top 10 trends in affiliate marketing for 2015 featuring lots of data/stats, industry opinions, and projections.

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NORTHERN RAIL SELECTS OCCAM TO CREATE JOINED-UP CUSTOMER RELATIONSHIPS

by Assistant Editor on November 20, 2014

Northern Rail, the largest train operator in the north of England, has appointed data-driven marketing expert Occam to work alongside online and mobile ticketing company [more…]

Stephanie Beadell’s SMX London link building presentation

by Will Corry on November 19, 2014

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We’ll be exhibiting at the Business Startup Show. Are you a startup? We want you! / @EgoiPlatform

by Will Corry on November 19, 2014

Europe's biggest startup business event is just round the corner and we'll be there to help emerging companies get their marketing automation together!

The 32nd Business Startup Show is held in London for 2 days (27-28 November) and will feature a whopping 100 free seminars, dozens of workshops and more than 25,000 visiting businesses! Truly a networking bonanza for startups looking to find and perfect their strut.
Best of all, attendance is absolutely free if you register online.

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Register here : IRX 2015 is rich in relevant content – 8 conferences, 16 workshops, 20 ecommerce clinics, more than 150 retail professional speakers…

by Will Corry on November 19, 2014

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“NTT Com’s Enterprise Cloud solution has significantly strengthened and upgraded our global system for collaborative product development” said Honda’s Mikiya Fujita

by Will Corry on November 18, 2014

Honda Motor Company has deployed NTT’s private cloud platform in a bid to reduce annual operating costs and strengthen communication between the company’s supplier network.

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High-growth, digital web agency Rawnet unveils purely visual identity as it sets sights on global expansion

by Assistant Editor on November 17, 2014

Rawnet, a high-growth digital agency, today unveiled a purely visual identity, following entrepreneur and managing director Adam Smith’s acquisition of the full shareholding of the business earlier this year.

The agency, which has grown 60% in the past 12 months and now has 40 full-time staff, embarked on a complete brand refresh to better reflect its changing business model and emphasise its shift in focus, from inward-facing to end user.

The new logo reflects both Rawnet's commitment to making a commercial difference to its clients and the agency's passion for creating ground-breaking work which benefits the end user respectively.

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“The truth about brand strategy” / By Steve Cook, Marketing Team Direct

by Assistant Editor on November 17, 2014

By Steve Cook, brand strategy and planning, Marketing Team Direct

The last few years has seen an acceleration in brand science and sophisticated brand strategy development – enabled by a technology shift, data acquisition and interrogation, and let’s be brutally honest, the need for businesses to transform fundamentally in order to survive.

This growth in brand understanding, practice and exploitation has taken the subject of brand from art to science, from marketing function to boardroom policy and from image change to measurable shareholder value asset.

And yet, there are still businesses that consider brand as something distinct and separate from the rest of their organisation's infrastructure, operations and business strategies. It’s not just an image, or sales and marketing tool, it’s inherent to everything organisations need to do to engage the right customers or buyers. Brand is business asset. Organisations that don’t think in this way consider brand as a cost rather than an organisation-wide investment in their conduct, operation, offers and future. Consequently, they never realise the true value of embarking on brand development as central to business strategy and planning. [more…]

Video : A giant touchscreen tablet & smartphone solution for enabling better eCommerce in-store

by Will Corry on November 15, 2014

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Tweets about @thegiantitab

by Will Corry on November 15, 2014

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