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Experiential:The death of the high street,the birth of online sampling / Response One

by Assistant Editor on December 17, 2014

By Jonathan Hall, Experience Marketing Executive, Response One – a St Ives Group company

The great British high street has long been a staple arena for experiential marketing. Live product demos and sampling tours are present in every city centre up and down the country.

But as the high street slips into further decline and faces an “evolve or die” ultimatum, the question has to be asked, is experiential marketing still getting bang for its buck from these traditional campaign locations? [more…]

Do you have a topic you’d like to see covered in a session at SMX London 2015 on May 20-21, 2015?

by Will Corry on December 17, 2014

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Guildhall Galleries first to roll out Mobikats Beura iBeacon Platform

by Will Corry on December 16, 2014

Award-winning app and iBeacon developer Mobikats Enterprise (www.mobikatsenterprise.com) today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.

The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.

Check the Mobikats blog

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Yummi expands its cinime media platform into Western Europe with WerbeWeischer partnership

by KSimpson on December 15, 2014

cinime screen

Yummi Media Group,@YummiMediaGroup the British company specialising in second screen interactivity, has today announced a commercial partnership with WerbeWeischer  - the influential market leader in German cinema advertising.

Yummi’s partnership with WerbeWeischer secures distribution of its interactive mobile app cinime through WerbeWeischer’s network of theatres, which equates to 80 per cent of the German cinema market. The collaboration represents a significant opportunity for advertisers to use smartphone technology to engage directly with German consumers before, during and after a cinema visit.

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Save the Dates – SMX London 2015 will take place 20-21 May

by Will Corry on December 14, 2014

SMX London: Something For Everyone

Whether you’re a web designer, developer, in public relations, advertising or traditional marketing, it’s imperative for you to maintain your on-going education in search marketing and its ever-changing ways.

And as organizations integrate online and offline marketing, it’s crucial to understand how search fits in with the “big picture,” not only contributing to enhanced brand exposure but in many cases paying for itself via measurably improved ROI. [more…]

MTD unveils brand strategy and identity for ground-breaking video social network eva

by Assistant Editor on December 12, 2014

Marketing Team Direct (MTD), the Buyer to Brand agency, has created the brand strategy and identity for eva - the video social network.

eva, developed by Forbidden Technologies plc, maker of the market-leading Cloud broadcast technology Forscene, is already being cited as the mobile version of YouTube for the Instagram generation as it will enable users to shoot, enhance and edit video content via their Smartphone and share it globally via a proprietary social network.

The partnership has seen MTD lead, develop and deliver a powerful brand strategy and identity in collaboration with an eco-system of specialist agencies and ambassadors from Google, eBay and Hailo. This team leveraged its considerable cumulative expertise across every facet of design, user experience and user architecture. [more…]

Digital leadership / Incredible 3 minute video on the opportunity presented by Social Media

by Will Corry on December 12, 2014

Fascinating facts about social media that will make you think

#Socialnomics 2014 #Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. Qualman is a number one best selling author and keynote speaker on digital leadership. 

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New data : Early Christmas shoppers more likely to have messy love lives

by Will Corry on December 11, 2014

They're also more likely to give to charity and care about the environment

As the Christmas shopping rush gets underway, new data from Exponential Interactive reveals that people who get it done early are more likely to have messy love lives.

Digital intelligence company Exponential @exponentialinc analysed the anonymous behaviour of almost 3.4 million Britons shopping online in October. It revealed those shopping for Christmas were 49% more likely than the average British internet user to be separated from a spouse, 3.6x more likely to be researching divorce and 2.7x more likely to be researching family law.  [more…]

Fancy adding an element of surprise to your WordPress site? These quick, dead easy Ninja Popups should be right up your alley!

by Will Corry on December 11, 2014

Fancy adding an element of surprise to your Wordpress site? The quick, dead easy Ninja Popups should be right up your alley!

They come complete with a bevy of killer popup responsive designs which you can go live with in no time. Split-tests, analytics and social media integration are also included. By default their popup looks just like the one below (you can obviously customise it to your liking - ninjas are masters of disguise ;) [more…]