Depending on who you talk to, native advertising has many
definitions. In the context of social media, we define
native advertising as: Ads that are seamlessly integrated
into a user's feed and are nearly indistinguishable from organic content.
Digital Marketing
"The Top 10 Emails That You Must Send Everyone in Your Email Distribution List" - http://t.co/qKOAhU5vJ5 … pic.twitter.com/EmZm3v1xrM
— Will Corry (@slievemore) April 18, 2014
Teradata, a global leader in analytic data platforms, marketing applications and consulting services, has revealed details of its upcoming pan-European conference, Connect 2014. The annual event, now in its ninth year, will take place in London at Stamford Bridge, home of the famous Chelsea Football Club, on June 3-4, 2014.
For more information and registrations please visit: www.teradata.com/connect2014
A common dilemma for digital media businesses is how to convert users into paying customers. In a market with exponentially growing options for customers and the constant presence of free offers this is no mean feat. Success demands maximum clarity of a business’ value proposition and on-going delivery of that value.
Breaking the chains on high streets: A movement for independent local loyalty cards plans to go nationwide http://t.co/wqkFXiMvJf
— Will Corry (@slievemore) April 15, 2014
Londoners spend more than twice as much per purchase online than the rest of the UK
Web users in London spend on average more than twice as much as their provincial counterparts every time they make a purchase online according to new research from Customer Experience Management (CXM) platform @qubitgroup Qubit. The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK.
However, this doesn’t mean that Londoners are an easy target for internet retailers – whilst they spend more with each purchase, they tend to be more picky, with an average conversion rate (e.g. the percentage of visitors who go on to purchase) standing at 2.07% compared to a non-London average of 2.32%.
Panel to be Used for both Online and Offline Research
One Kings Lane, the leading online destination for home, has selected online research and custom panel experts @EasyInsites to build and manage their custom panel in the US. This panel will be comprised of both One Kings Lane members and consumers across the US, with particular emphasis on key @onekingslane markets.
This panel will also be utilized for quick polls and forum discussions to support insight-led decision making across the entire business.
The team at IMRG write ...Recently we hosted the IMRG Knowledge Lounge at the Internet Retailing Expo 2014, and our delivery guru Andrew Starkey chaired the afternoon 'Operations and Logistics Conference' on the event's second day.
Our experts were on hand throughout #IRX14, with the IMRG Knowledge Lounge proving to be the port-of-call for retailers and suppliers seeking insight and assistance.
As well as offering expertise, we also wanted to find out the pertinent key trends from IRX. Here are our 10 main observations from the Internet Retailing Expo 2014:
Events: Search Engine Land’s SMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers.
SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical level.
Events : Get your 15% discount code for SMX London 13-14 May 2014
