By Robbie Laughton, founding partner and creative director, Calling Brands
Never before have I been challenged so much by the brands that define me. Living with my teenagers keeps me on my toes, their rapidly changing attitudes are hard to keep up with.
The day has finally come where Apple is no longer the challenging game changer but a brand for dads, playing catch up to the Galaxy S5 - with Apple’s iPhone 6 plus endorsing that position. This brand evolution, perhaps more than any other, has got me thinking about the transitions challenger brands go through.
"Words that come after ‘the dot’ could become just as important as what comes before it" New domain names: a golden opportunity for brands / By Stuart Fuller, Director of Commercial Operations and Communications at NetNames The internet is an ungoverned mesh of intertwined networks with very few barriers to entry, yet it provides huge benefits to businesses.