The effects of last week’s UK vote to leave the European Union are being felt across ecommerce. While negative effects are being seen as share prices fall, opportunities are opening up as the pound falls against currencies from the euro to the dollar – making the UK prices a bargain for overseas shoppers buying online.
Are you playing hide and seek with prospective customers? Or perhaps you're hoping they are telepathic?
The UK lingerie market is up for grabs. During the 1980s the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more fragmented and consumers’ preferences have changed.
Avril Breen, Pragma Consulting writes ...Recently, we had the privilege of speaking to Janie Schaffer, former Chief Creative Officer at Victoria’s Secret, founder of Knickerbox and renowned 'Knicker Queen' about how she thinks the market has changed and what retailers could do to gain share in this increasingly saturated space.
- Finding new influencers with a highly engaged following loyal to the brand is more important than working with large-scale influencers boasting hundreds of thousands of followers.
- The content always has to feel original and authentic, in order to bring something new to the brand to create ‘thumb-stopping’ content.
- The key to success is for the client and influencer to create something different that will drive engagement. Read on for an Influencer Marketing Plan that works >>>