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Digital Marketing

Which email marketing software should you use? .. Great comparison chart

by on October 26, 2017

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New White Paper : The world of marketing has changed. Has the CMO?

by on October 25, 2017

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NewVoiceMedia placed in Leaders Quadrant for its completeness of vision and ability to execute

NewVoiceMedia placed in Leaders Quadrant for its completeness of vision and ability to execute

by on October 25, 2017

Latest : NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, has been positioned by Gartner, Inc. in the Leaders quadrant of the Magic Quadrant for Contact Centre as a Service, Western Europe.

Gartner’s Magic Quadrants objectively depict the vendor landscape in various technology sectors. Vendors are assessed against strict criteria and those that meet this criteria are positioned into four quadrants: Leaders, Challengers, Niche Players, and Visionaries based on their “completeness of vision” and “ability to execute”.

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Ad viewability hits 18-month high .. Meetrics

by on October 23, 2017

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company @Meetrics .

In the third quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 51% to 52% – the highest level since Q1 2016 (54%). This followed a rise from 47% to 51% in the previous quarter.

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Mobile eCommerce – Facts for a successful online shop

Mobile eCommerce – Facts for a successful online shop

by on October 20, 2017

Smartphones and tablets are replacing the classic desktop. Therefore it is hardly surprising that more and more mobile shopping is taking place.

To make the online shopping experience as straightforward and as enjoyable as possible, your online shop should be optimised for tablets and smartphones.

By Herbert Buchhorn* [more…]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

by on October 18, 2017

23 senior IAB Board members commit to new initiative

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. [more…]

Online video overtakes banner ad spend for first time: PwC/IAB

Online video overtakes banner ad spend for first time: PwC/IAB

by on October 17, 2017

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]

Delete unveils new branded content collaboration with Movember and WeTransfer

Delete unveils new branded content collaboration with Movember and WeTransfer

by on October 12, 2017

Latest : The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn.

Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with the visual nature of WeTransfer,

Delete has designed a series of digital canvases to bring the campaign to life in an artistic manner, aimed to inspire new ‘Mo Bros’ and ‘Mo Sistas’ to sign up and raise awareness that Movember is much more than just growing a moustache.  http://www.deleteagency.com

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Acxiom announces strategic partnership with Data Compliant to help brands accelerate GDPR readiness

Acxiom announces strategic partnership with Data Compliant to help brands accelerate GDPR readiness

by on October 11, 2017

Today, Acxiom® (Nasdaq: ACXM), announces a partnership with Privacy and Security consulting company, Data Compliant, to help businesses address the challenges and the pressing need to comply with the fast approaching EU General Data Protection Regulation (GDPR).

With more businesses looking for approaches and solutions to optimise their security and privacy preparations for GDPR, this unique partnership will deliver actionable  ‘Accelerated GDPR Readiness’ programs for clients. [more…]

Get more out of your email marketing .. Gemma Baker, Click4Assistance

Get more out of your email marketing .. Gemma Baker, Click4Assistance

by on October 9, 2017

46 years ago the first ever email was sent by Ray Tomlinson. 7 years later in 1978, Gary Thuek dubbed as the ‘Father of Spam’ sent the first mass mailing promoting DEC machines to 400 users.

Fast forward to 2017 where millions of emails are sent every second, that’s a lot of personal and marketing communication transmitting through the internet!

With many marketing emails hitting consumers’ inboxes daily, how do you ensure they engage with your content?

UK live chat software provider, Click4Assistance, @C4AUK

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