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Digital Marketing

Exclusive : The biggest social media changes so far in 2018

by on April 21, 2018

Social Media platforms have multitudinous advantages when compared to plenty of conventional marketing tools.

Also, changes in these sites are happing at a very fast rate and if any marketing campaign is not in sync with the latest updates then the chances for it to succeed is less. [more…]

HQ Trivia : The free app giving away thousands of pounds

HQ Trivia : The free app giving away thousands of pounds

by on April 21, 2018

How do you win thousands of pounds straight from your phone for free? For many, the answer is the popular quiz show app HQ Trivia.

The game came to the UK in early 2018 after being released in the US the year before.

The free app live-streams 15-minute quiz shows throughout the week to millions of viewers, with a pot of money available to split between winners. [more…]

How to increase engagement on social media? 7 infallible tips!

by on April 20, 2018

How to increase engagement on social media? 7 infallible tips!

In a scenery full of content, how is it possible to stand out? How to not be just one more person in the middle of the crowd? In this post, we’ll give you some tips and actions that can increase the engagement on social media. Check them out!

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House of Lords urges digital industry to fully commit to JICWEBS or face legislation

House of Lords urges digital industry to fully commit to JICWEBS or face legislation

by on April 16, 2018

Here's industry reaction to the news that the House of Lords has recommended digital industry bodies must be given more power or face government legislation.

Following a six-month long enquiry into the UK advertising industry,the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation. [more…]

Altares D&B selects NewVoiceMedia to create exceptional, emotive customer experiences

Altares D&B selects NewVoiceMedia to create exceptional, emotive customer experiences

by on April 12, 2018

wVoiceMedia - a leading global provider of cloud contact centre and inside sales technology, announced today that Altares D&B selected its platform to create exceptional, emotive customer experiences, improving the service it provides to its European customer base.  https://www.newvoicemedia.com/

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This successful – and occasionally mocked – online fashion chain is branching out into make-up and maybe more

This successful – and occasionally mocked – online fashion chain is branching out into make-up and maybe more

by on April 8, 2018

Nick Beighton may be a chartered accountant but his typical work attire is more smart casual than beancounters’ suit.

Which is highly appropriate since he is the chief executive of online fashion juggernaut Asos, which specialises in supplying the latest trends at the click of a mouse or tap on a phone screen. [more…]

How E-commerce companies can compete in an Amazon-dominated world

How E-commerce companies can compete in an Amazon-dominated world

by on March 28, 2018

When it comes to e-commerce marketplace dominance, Amazon is at the top of the food chain.

Over 44% of all product searches begin in Amazon’s search bar, and Amazon owns almost half of all U.S. online retail sales.

And if CEO Jeff Bezos has anything to say about it, that’s just the beginning.

[more…]

Shell lights the way with top prize at the 2018 World Media Awards

Shell lights the way with top prize at the 2018 World Media Awards

by on March 23, 2018

Shell and MediaCom win Grand Prix with Shell Brand GravityLight & Bedtime Stories Campaign

The winners across the eight categories of the 2018 World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London.

Hosted by the World Media Group*, the World Media Awards, now in their third year, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns. [more…]

Facebook and its advertisers can still track you after you remove your account – here’s how to stop it

Facebook and its advertisers can still track you after you remove your account – here’s how to stop it

by on March 22, 2018

Thought deleting your Facebook was enough? Firm and its advertisers can still track you AFTER you remove your account - here's how to stop it

  • Facebook uses an advertising strategy called 'Audience Network' that allows brands to serve up targeted advertisements even when users move off the site
  • The practice is raising some eyebrows in the wake of Facebook's privacy row 
  • Users can limit Facebook's ad tracking via their smartphone or web browser 

[more…]

Facebook & Instagram video viewability to be verified by Meetrics

Facebook & Instagram video viewability to be verified by Meetrics

by on March 21, 2018

Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

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