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Digital Marketing

The search for white Cadbury Creme Eggs has gone viral and captivated the public … PromoVeritas

by on February 6, 2018

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SEARCH ELITE – where the smartest leaders help the industry’s brightest to level up

by on February 3, 2018

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JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives

by on January 29, 2018

Today marks the 1-year anniversary of the seminal speech by P&G's Mark Pritchard on cleaning up digital advertising, so its appropriate it's the day the two leading cross-industry standards bodies in the UK & US announce they're aligning many of their key initiatives to create a consistent approach to tackling fraud and brand safety across the pond.

New three stage partnership to provide a consistent approach for brand advertisers

The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption.  [more…]

How advertisers can mitigate SDK Spoofing, the newest mobile ad fraud threat

How advertisers can mitigate SDK Spoofing, the newest mobile ad fraud threat

by on January 26, 2018

by Andreas Naumann, Adjust Fraud Specialist

New year, new ways that fraudsters are trying to steal data and revenue from advertisers.

This year, “SDK Spoofing” is the latest form of mobile performance fraud that consumes an advertiser’s budget by generating legitimate-looking installs without any real installs occurring. This type of fraud evolved very quickly and dramatically during the course of 2017.

Fraudsters utilize a real device without the device’s user actually installing an app. SDK spoofing, also known as replay attacks, is now harder to spot than fake installs generated in emulation or install farms, as the devices used in this scheme are real and therefore normally active and spread out. [more…]

Washington Post’s Winchurch-Beale appointed World Media Group President for second year in management team restructure

by on January 25, 2018

New Team Extends World Media Awards Entry Deadline by a Week to Thursday 1st February

The World Media Group, a strategic alliance of the world’s leading international publications, announced a new structure of its management team today, appointing two vice presidents to support, Emma Winchurch-Beale in her role of World Media Group President.

Alexandra Delamain, SVP Head of Sales and Client Services, EMEA for The Economist and Stephen Murphy, Global Brand Director for National Geographic, take on the additional roles of VP World Media Group, effective immediately. Winchurch-Beale, International Sales Director at the Washington Post, is the first World Media Group president to continue in the role for a second year. [more…]

Has streaming technology changed the way we live?

Has streaming technology changed the way we live?

by on January 25, 2018

You no longer have to record a TV programme on a physical recorder, such as old-school VHS tapes, so you can watch it later. Streaming technology allows you to watch what you want when you want.

This is a revolution in the entertainment world. Some say it was started by Apple with the introduction of iTunes. Before iTunes was unveiled, most streaming sites were illegal, and Apple was the first big manufacturer to fully commit.

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Best High Risk Merchant Account Payment Gateway

Best High Risk Merchant Account Payment Gateway

by on January 24, 2018

If you operate a business with a history of many and consistent chargebacks, you need a reliable credit card processing company.

Even though most payment processing firms are not willing to serve high-risk businesses, you can find a reputable offshore credit card processing firm committed to serving your needs.

It is important to understand that you might need a high-risk account for many reasons. Some of the reasons include the unstable nature of your business, risky industry category you operate in, and purported untrustworthy potential clients, irrespective of your risk profile. [more…]

Research : 30% of CMOs will be let go – are you one of them?

by on January 22, 2018

Exclusive Download

According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics.

In the age of customer, the CMO position has risen in complexity and grown in prominence. The expansion of the CMO role will force a redefinition of the way the marketing function operates and the CMO’s assumption of a larger role as the custodian of the customer experience. [more…]

Only 5% think current digital ad research is adequate

Only 5% think current digital ad research is adequate

by on January 19, 2018

A "seal of approval" by independent industry body seen as best way to improve quality. 
Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality.

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Disney, Pixar, Dreamworks, Aardman films: simple animation just got ultra cool

Disney, Pixar, Dreamworks, Aardman films: simple animation just got ultra cool

by on January 18, 2018

A new film is out this year called ‘The Sketchbook’ featuring a large number of original sketches that have been made into a film about a WW1 soldier and his son who goes in search of him using Simple Animation as its Unique Selling Point (USP).

The film, funded by a GoFundMe crowdfunding site, is a back-to-basics approach to the joys of animation. [more…]