Get in Touch

Digital Marketing

Sailthru decreases acquisition costs and increases revenue from new customers for Rent the Runway, SheKnows Media and Betabrand

Sailthru decreases acquisition costs and increases revenue from new customers for Rent the Runway, SheKnows Media and Betabrand

by James on August 22, 2016

Sailthru, the leading Customer Retention Cloudsm for the world’s top retail and media companies, today announces it has decreased new customer acquisition costs by up to 45 percent and increased expected lifetime value by more than 50 percent for brands including Rent the Runway, SheKnows Media and Betabrand.

Through omnichannel customer profiles and a data science-driven product suite, Sailthru enables marketers to connect retention data and acquisition programs to increase spend efficiencies and improve outcomes.

[more…]

Marketing automation … the tactical guide to success  … download now

Marketing automation … the tactical guide to success … download now

by Will Corry on August 22, 2016

Our new guide highlights the challenges companies face when thinking about marketing automation, from strategies to platform choice, and how to overcome them.

Download Now >>>>>> [more…]

How many inbound leads are needed to reach your financial targets & provide real ROI?

by Will Corry on August 20, 2016

[more…]

The Share Centre launches new app to make investing simpler

The Share Centre launches new app to make investing simpler

by James on August 18, 2016

The Share Centre, the retail stockbroker, has launched a new app to give people all the support, guidance and information they need to make investing easy.

The new app, created by Rufus Leonard, provides information on the top risers and fallers in the market and expert analysts’ share tips and fund recommendations. The Share Centre customers using the app can also seamlessly link through to call a broker for advice.

[more…]

What’s buzzing? : Mirakl, Darty, Database Marketing, Data8, AudienceScience

What’s buzzing? : Mirakl, Darty, Database Marketing, Data8, AudienceScience

by Will Corry on August 18, 2016

Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins, and new category growth after implementing the Mirakl Marketplace Solution in 2014.

[more…]

Smartphone : How you can “create and send push notifications to your app users” / E-goi

by Will Corry on August 17, 2016

Push Notifications: The marketing channel of the future?

Posted by Maria Spínola
This is the behaviour of every human being owning a smartphone...

... that “itchiness” driving us to peek at the smartphone whenever we receive a push notification.

We can’t resist that urge!

[more…]

Ogilvy & Mather launch ‘A little more action’ with new Philips work

Ogilvy & Mather launch ‘A little more action’ with new Philips work

by James on August 17, 2016

Ogilvy & Mather has created a campaign for Royal Philips to drive awareness of the brand’s personal health programs. The activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organization that improves lives through technology.

Launching at Elvis Week in Memphis, Tennessee, the Philips ‘A little more action’ campaign tells the transformative story of Keith Hart, an amateur Elvis Tribute Artist who made a series of small lifestyle changes to fulfil his lifelong dream of performing for the first time on stage as his hero, Elvis Presley™.  [more…]

Research : Ad blocking: latest IAB/YouGov stats

Research : Ad blocking: latest IAB/YouGov stats

by Will Corry on August 17, 2016

Contextual data and insights from the IAB’s latest quarterly report, in conjunction with YouGov.

[more…]

9 of the worst branding disasters

by Will Corry on August 17, 2016


[more…]

B2B : So which are the best and least effective conversion channels?

by Will Corry on August 17, 2016

[more…]