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Digital Marketing

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times

by Will Corry on October 23, 2014

Retargeted ads put more than half of people off buying

If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company,InSkin Media, and RAPP Media, the media planning and buying agency.

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Teradata announces enhancements to Teradata Integrated Marketing Cloud

by Assistant Editor on October 23, 2014

Teradata today announced the availability of four new product enhancements within the Teradata Integrated Marketing Cloud.  The new offerings will help businesses improve the overall brand experience for their customers through both digital and traditional marketing methods.

Teradata’s new capabilities include enhancements in multiple areas critical for marketers, such as:

  • Digital asset management and asset performance tracking.
  • Real-Time Interaction Management for both known and anonymous sources.

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A very useful corporate gift – there is still time to order Standeazy for Christmas / Free design for the backing cards

by Will Corry on October 20, 2014

Sending a gift to clients and prospects works every time for building your brand

Special Offer - there is still time to order Standeazy for Christmas. Orders must be received by the end of October for early December delivery and there is free design for the backing cards. Buy Now

http://www.standeazy.co.uk/ Email – info@standeazy.com

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Events : eMetrics Summit, Big Data for Marketing . London on October 29-30, 2014

by Will Corry on October 18, 2014

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Incentive traffic is a completely separate channel – ad:tech London Tuesday / Wednesday 21:22 October 2014

by Will Corry on October 18, 2014

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Kenny Jacobs, Ryanair at ad:tech London 21:22 October .. Putting experience at the forefront of brand transformation

by Will Corry on October 18, 2014

Win a return flight with Ryanair, and an ad:tech London conference pass

Kenny Jacobs speaks about .....  Putting experience at the forefront of brand transformation
ad:tech London

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Do you use the CPA model for e-marketing metrics? / Check Digital Oyster at Stand 370 -ad:tech London 21:22 October 2014

by Will Corry on October 17, 2014

http://goo.gl/XrSkJN

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OBA / The Exchange Lab receive the EDAA Trust Seal from certification provider ABC

by Will Corry on October 17, 2014

The Exchange Lab today has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme.

The Trust Seal demonstrates compliance and inspires trust in the market.

http://www.theexchangelab.com/ [more…]

See critical trends by key metrics like Unique Visitors, Average Order Value etc. / IMRG Benchmarking System

by Will Corry on October 17, 2014

Daily Access To Business Critical Intelligence

We sample your website traffic every day so you can see critical trends by key metrics like Unique Visitors, Average Order Value etc. But, in addition to your own data, you are able to benchmark these metrics against other retailers who are in a similar market to you. It's anonymous, totally secure and it won't slow down your website.

The IMRG Benchmarking System gives you a unique view on your market performance.

 

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“Over £500k of new business being generated”/ What they say about us

by Will Corry on October 17, 2014

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