Award-winning app developer Mobikats (www.mobikatsenterprise.com) today announces the launch of its enterprise-grade Beura iBeacon Platform.
Beura is Gaelic for iBeacon and the platform brings unmatched location based relevance through smartly designed customisable iBeacons coupled with the Beura tracking and messaging platform. It enables brands to track audiences in real space, engage them in real-time and deliver tailored messages, from reward points to service information.
Beura targets consumer spaces such as retail stores, malls, museums, airports and hotels giving brands a chance to capture their audience in the moment with rich, relevant, proximity experiences.
Multi-million pound integrated campaign propels new retail platform Shoptility into UK market.
Supporting the website’s roll-out will be a heavyweight marketing campaign that will focus on PR and digital media activities.
To understand how businesses will be affected by trends in omnichannel retailing, it is important to know the developments that have contributed to its evolution. How have key breakthroughs in retail concepts, technologies, services and media tied this shift together, and how could they continue to change the retail landscape? I think there have been three key phases of development: [more…]
Achieving a high level of understanding about your customers, as well as being able to automate marketing communications and decision making, even if it means just keeping up with your rivals in terms of customer engagement, is becoming increasingly important to enable you to stay ahead.
If the advance of new marketing technology showed no sign of slowing during the recession, it’d be wise to assume the pace of change may increase as we enter economic recovery.
The growth in marketing technology is exponential. The challenge with investing in marketing technology is ensuring that it is matched to business needs, is well implemented and then fully adopted within the business once it has gone live. [more…]
Investment in programmatic buying is growing steadily among global advertisers, especially as brands look to make all of their advertising addressable. However, brands continue to [more…]
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When : 25-26 March NEC Birmingham. Register Now!
eDelivery Expo @edeliveryexpo is the only UK event looking at serving the multichannel logistics and operations professional