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Reaching a global audience with InternetRetailing Media’s exclusive new partnership with Clarion Events

by Will Corry on March 28, 2015

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Business broadband the do’s and the don’t’s

by Will Corry on March 27, 2015

Modern businesses rely on the Internet to carry out their day to day transactions. For this reason, business broadband services should be fast enough to enable such businesses conduct their online transactions efficiently.

A fast connection offers sufficient bandwidth and unparalleled performance, regardless of the number of people/applications sharing it at any given time.

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“Traffic is vanity : Conversions are sanity” – Dan Purvis

by Will Corry on March 27, 2015

Your website is the digital face of your brand. It is where people go to check you out, to learn about your services or products, to learn from your subject matter expertise, and to share your content.

It is also where they go as part of their purchasing process to make a more informed decision before then buying “something” from you. Well, in theory at least.

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Ten Alps secures multi-million pound contract with Transport for London

by Assistant Editor on March 26, 2015

Agency will create a road safety campaign designed for pre-school children

Ten Alps, @tenalps the multimedia content business, has won a £3.5m contract with Transport for London (TfL) to lead a road safety campaign for children.

The contract, which was secured following a highly competitive tender, will be delivered by the Ten Alps Communicate @TACommunicate division and has been secured for a minimum of three years, potentially extending for a further three. [more…]

Argos confirms plans for 10 concession outlets within Sainsbury’s stores

by Will Corry on March 25, 2015

Argos has stepped up its digital transformation by confirming plans for 10 concession outlets within Sainsbury's stores.

The retailer, which makes products from electronics to garden furniture, and the supermarket chain see the partnership as an opportunity to boost customer numbers, convenience and choice for shoppers, despite both offering general merchandise (GM) including TVs.

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SMX London – Grab an extra 15% discount – your special code is THEMARKETINGBLOGSMX

by Will Corry on March 25, 2015

Search Marketing Expo.

Save up to £700 with Early Bird Rates until March 27 – register today!

Use code THEMARKETINGBLOGSMX and grab an extra 15% discount. [more…]

Publishers monetizing with InMobi have seen up to 5x increase in monetization

by Will Corry on March 25, 2015

InMobi Native Ads Platform Powers Monetization Of World’s Leading Social and Messaging Apps

Native Ads Drive Upto 5x Higher Monetization For Publishers

InMobi, the world’s most powerful mobile advertising platform, is quietly powering the Publishers monetizing with InMobi have seen up to 5x increase in monetization.  Social and messaging apps are among the fastest growing categories on app stores.

Most apps in this category are extremely specialized  – Publishers monetizing with InMobi have seen up to 5x increase in monetization., sharing common interests like superheroes or comics.

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Join the biggest Search Marketing Conference Series worldwide! Save £300 until Friday!

by Will Corry on March 25, 2015

Search Marketing Expo. Save up to £700 with Early Bird Rates until March 27 – register today! Use code THEMARKETINGBLOGSMX and grab an extra 15% discount.

With a programme created by leading search engine news site Search Engine Land, SMX London is a marketing conference with an integrated look at both digital and traditional marketing.

There is also an optional ‘boot camp’ on 19th of May for marketing professionals who are looking to get up to speed on keyword research, link building, paid search and SEO friendly web design (9am-5pm).

Another article about SMX London 2015

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Latest tweets about IRX 2015 which starts tomorrow Wednesday 25th March

by Will Corry on March 24, 2015

The Internet Retailing Expo (IRX) at the NEC, Birmingham, 25-26 March 2015 alongside @edeliveryexpo. News, ecommerce updates & live streaming from @etail.

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Movers and Groovers : Lick Creative expands roles across senior team

by Assistant Editor on March 23, 2015

Integrated marketing and design agency strengthens creative and customer focus

Lick Creative, part of The Delta Group, the international visual communications specialist, has announced the expansion of three roles within the senior management team.

Group Creative Director James Hale, will take a consultancy lead across the group and Jo Wilby, Creative Director, will now lead creative strategy at the agency. Lick has also promoted Group Account Director Mark Sibborn to Client Services Director. [more…]