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Dentist SEO Digital Marketing Courses : What to expect

Dentist SEO Digital Marketing Courses : What to expect

by on October 19, 2018

Over the years,  businesses have been trying to race to the top of the search engine result pages.

Why do they do that? Simple, when people search for products or services using search engines like Google or Bing, they usually open the links that come up first — not many people notice the second or third page anymore.

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How SEO can become your business’s greatest marketing tool

How SEO can become your business’s greatest marketing tool

by on October 17, 2018

Nowadays, when we have a product or service we want to promote and sell, we design and put up a website dedicated to telling the World Wide Web about how wonderful our products and services are.

After all, when people want to purchase a particular product or avail of a specific service, their instinct is to search online. The presence of our business online is a must in this day and age. We want to create awareness about the products and services we offer, as well as make our brand familiar to our consumers. Ultimately, we want our product to become the brand of choice.  [more…]

World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

by on October 10, 2018

Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising - has opened today, with the announcement of a brand new category.  

The new “Content Leadership & Innovation Award” will be awarded to the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. [more…]

Online business : Simplifying your checkout process

Online business : Simplifying your checkout process

by on October 9, 2018

 

Of all the things you can do when you start your online business, whether your goal is to open a furniture store, sell electronics, ebooks or cosmetics, simplifying your checkout process is one of the most important.

Eliminating as many steps as possible for the customer between making the purchase decision and paying for the item offers a number of benefits for your business.

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3 simple steps to prepare for Google’s Mobile First Index … exclusive

3 simple steps to prepare for Google’s Mobile First Index … exclusive

by on October 6, 2018

Article written by Alex of Climbing Trees 

We all knew the day was coming. For quite some time now, Google has been discussing how influential mobile search has become.

First came the revelation back in 2015 that mobile search volume was greater than desktop. The elder-statesmen (desktop) was dethroned, and Google was not just going to sit idly by.

Not too long afterwards came the announcement of a new mobile-first index. The official release was never given a specific date, merely referred to as the beginning of experiments that will eventually lead to a new index.

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Article 11  : “Is the government trying to take control of creative copyright?”

Article 11 : “Is the government trying to take control of creative copyright?”

by on October 5, 2018

Links from good quality sources to yours, or your client’s website has been one of the most important aspects of Google’s algorithm for offsite search optimisation for a long while now.

Most digital marketers rely on good quality back links for improving a website’s DA and ranking on Google.

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Ownable : The Clearing creates brand for TI Media’s shopping service

Ownable : The Clearing creates brand for TI Media’s shopping service

by on October 3, 2018

Brand consultancy The Clearing has created a brand for revolutionary ecommerce shopping service Ownable, launching in September 2018 with TI Media.

The partnership between TI Media and Ownable allows readers to place orders for products they see featured in the pages of magazines, and launched with the October 2018 issue of Livingetc.

It will be available with the November issues of Ideal Home, Style at Home, Homes & Gardens and Country Homes & Interiors.

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How to supercharge your site traffic

by on October 1, 2018

The work doesn’t stop once you’ve successfully built and officially launched your website.

Whether you built your website to showcase your portfolio of products or services, drive conversions to your sales funnel or serve as an e-commerce store, it’s pretty much useless if your website doesn’t get any traffic.

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AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

by on September 28, 2018

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well as on computers, tablets and mobiles.

This can also be merged with linear TV measurement based on BARB data. In combination, it is the most accurate cross-device & cross-media measurement on the market, making it possible to continuously analyse and optimise the media mix and creative execution of campaigns and minimise waste.

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“How to effectively market your maritime business” … special article

“How to effectively market your maritime business” … special article

by on September 25, 2018

The British maritime industry is believed to add over £37bn to the UK economy, and this means that there’s plenty of jostling for position among the businesses that constitute the sector.

In order to get ahead and become a leading name in the maritime industry, though, it’s important to invest in marketing: if you don’t do this, then you’re likely to find yourself falling behind.

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