A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]
— RealityPR (@realandy) February 21, 2017
Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position from Rupert Turnbull, Vice President EMEA, Time Inc.
One of her first moves in this role is to announce a deadline extension for the World Media Awards (hosted by the World Media Group) from today to next Thursday 23rd February. The World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising. [more…]
As more marketers work to produce better ROIs against tighter budgets, in 2017 new research predicts that the true costs of poor-quality customer data are about to hit home for major UK brands.
New research from Royal Mail Data Services into the use and management of customer data reveals that UK organisations estimate poor-quality customer data is costing them an average of six per cent of their annual revenues. So how can marketers and data experts finally clean up their customer data to improve overall operational efficiency and campaign effectiveness?
"This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads to be audited and show how their processes meet the industry agreed good practice principles specifically designed to reduce the risk of ads appearing against inappropriate content.
Currently 34 companies have received this seal for Brand Safety and we advise advertisers to check whether potential ad trading partners have this certification."
Richard Foan, chairman of JICWEBS, the independent body responsible for developing standards for online ad trading.
Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, [more…]
As the entry deadline looms for a set of awards I’m involved in that celebrate the best in cross-border content marketing, I can’t help but ponder on one thing: when we know how powerful content marketing can be, why isn’t it at the forefront more? When we know it cuts through clutter, adds value to people’s lives, builds trust and relevance, why don’t we do more of it?
Latest : TwentyCi, the fast-growing data science and insight business, specialising in customer engagement through life event contextual marketing, has appointed Colin Bradshaw to the new position of Chief Customer Officer (CCO).
His role has been created to add an additional level of support at a senior level as the company continues to expand. Bradshaw will be responsible for managing growth and investment in the company’s client management and sales activities across all sectors, products and channels.
Currently working as CEO of IBG World, a disruptive business in the data, analytics and digital tech space, Bradshaw’s previous positions include c-suite roles as managing director of media agency, RAPP, and head of data strategy as well as numerous other senior marketing roles for Royal Mail. [more…]