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LiveRamp and DoubleClick partner up to bring new Conversions API to the UK

LiveRamp and DoubleClick partner up to bring new Conversions API to the UK

by Clare on December 1, 2016

Latest ...  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, has partnered with DoubleClick for its new Conversions API, which connects online brand interactions with real world sales.

The Conversions API, recently announced by DoubleClick, makes the value of digital advertising more accountable and transparent, by securely connecting online media impacts with store visits, call centre interactions and transactions. By working with LiveRamp to securely link online media data with real life touchpoints, marketers can ‘connect the dots’ with a greater level of confidence between digital media viewership and real-world sales. [more…]

How to ensure your brand’s website stands out from the crowd

How to ensure your brand’s website stands out from the crowd

by Will Corry on November 28, 2016

In a sea of millions upon millions of websites, you want to be sure that yours is found by your target audience. You want it to stand out from the crowd and send a powerful message. There are some key ways to do that, including the ones discussed here.

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Next day delivery is increasingly becoming the delivery option of choice – via Liz Morrell, eDelivery Magazine

by Will Corry on November 28, 2016

Next day delivery is increasingly becoming the delivery option of choice, according to the latest Delivery Index figures from IMRG and MetaPack.

The duo’s figures showed that for October the use of next day delivery services was at its second highest rate yet recorded.

Although standard delivery remains the most popular option for online shoppers in the run-up to peak season it only just maintained its lead at 36.6% of all volumes. It was closely followed by next day and specified day services which were chosen for 34.2% of deliveries. The same month last year the proportion stood at 29.6%.

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Still need leads? : How we can create, edit and export a special bespoke newsletter for your company – it’s called Newslettered

Still need leads? : How we can create, edit and export a special bespoke newsletter for your company – it’s called Newslettered

by Will Corry on November 27, 2016

  • Newslettered : We've developed an entirely new newsletter system using theMarketingblog sites that will allow us to create, edit and export a special bespoke newsletter for your company.
  • Better still we make full use of Twitter , LinkedIn , Tumblr, Facebook etc. to get your bespoke newsletter into the hearts and minds of your prospects. It's a content marketing winner.
  • On top of this we give you real time tracking using Lead Forensics. Interested - then read on...

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Movers and Groovers : Amaze One appoints Mark Laycock to the role of Art Director

Movers and Groovers : Amaze One appoints Mark Laycock to the role of Art Director

by Clare on November 24, 2016

Following a continued period of growth for the agency’s Manchester-based team, Amaze One – part of the St Ives Group – has announced the appointment of Mark Laycock to the role of Art Director.

Mark joins the Manchester office’s team from creative agency Spoken-Image, where he honed his craft in a series of design-based roles, overseeing projects for a number of iconic clients including; Historic Royal Palaces, Kellogg’s, The National Trust, Royal Botanic Gardens, Peel Holdings, Westminster Abbey and the Department of Health.

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New Report : UK’s biggest retailers still battling with the basics of ecommerce, costing billions each year

by Simpson on November 23, 2016

UK retailers are missing out on £2bn in online revenue each year due to slow websites and not having guest checkouts, according to a new report on ecommerce performance, by online retailing specialist Summit. Argos and Sainsbury’s topped the table of the UK’s 50 biggest retailers, with John Lewis, Screwfix and Tesco following closely behind.

The bottom position is jointly held by Dorothy Perkins, Superdrug, Topshop, and Evans with a score of 56%. Topshop scored only 13% for online customer service, as a result of slow response times and limited contact options for customers. To find out more and to download the full report, visit summit.co.uk/scorecard

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LiveRamp announces acquisition of Arbor and Circulate

LiveRamp announces acquisition of Arbor and Circulate

by Clare on November 18, 2016

  • Further extends lead in omnichannel identity resolution across online and mobile channelsDoubles network of publisher partners and accelerates expansion of IdentityLink platform

LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced that Acxiom has entered into definitive purchase agreements to acquire Arbor and Circulate, two companies at the forefront of helping publishers connect people-based data to the marketing ecosystem, for total cash consideration of approximately $140 million.

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By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate

by Will Corry on November 14, 2016

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Market Study :  Achieve better customer experience by improving technology systems and customer onboarding

Market Study : Achieve better customer experience by improving technology systems and customer onboarding

by Will Corry on November 11, 2016

Forrester recommends 5 ways to win, serve and retain customers in this market study.

GMC commissioned Forrester Consulting to evaluate how financial services are improving their customer touchpoints including documents rendered both physically and digitally.

In conducting in-depth surveys with 150 IT and customer experience professionals, Forrester found that these companies are striving to achieve better customer experience by improving technology systems, improving customer onboarding, and ensuring the accuracy of customer data. [more…]

World Media Awards – for International Content-Driven Advertising

World Media Awards – for International Content-Driven Advertising

by Loudmouth PR on November 8, 2016

Latest ..... The World Media Group has today announced that the World Media Awards (WMAs) will be back for a second year in 2017 following the success of their inaugural year in 2016. The global WMAs are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.

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