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ad:tech London – 21-22 October 2014 where the UK digital marketing and media community meet to source suppliers, network with the industry, benchmark their digital strategies and understand latest trends and technologies

by Will Corry on October 2, 2014

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Video : How Equinix’s Ad-IX ecosystem enables BrightRoll

by Will Corry on October 1, 2014

Watch how BrightRoll leveraged the digital video to build the industry’s fastest real-time bidding (RTB) solution for digital video advertising. When milliseconds make the difference between a completed transaction and a lost opportunity, one can’t rely on the public Internet. - Equinix's Ad-IX ecosystem [more…]

Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers

by Will Corry on October 1, 2014

Exclusive : Here is another big ‘brand ideas’ interview article from theMarketingblog. Enjoy.

This time round Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers.

Sanjay is responsible for extending @marketo Marketo’s product leadership, developing business segments, and establishing a new solution ecosystem to increase the company’s reach.

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“Embracing technology that improves process, rather than restricting it”

by Will Corry on October 1, 2014

Daniel Weisbeck, Netbiscuits writes  ..  If you are a CEO or a chief of something reporting into the CEO, then you've probably been hired based on your extensive industry experience. That usually equates to having been there, seen it and bought the t-shirt in many different sizes and colors.

Driving a company vision, strategy and execution is hard work, even harder when the ground underneath you suddenly starts to shift.

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Two-thirds of digital marketing leaders see improving customer satisfaction as top reason for investment in technology

by Assistant Editor on September 30, 2014

Teradata today announced the findings of a global study of senior digital marketers strategic priorities for technology investment for 2015 and beyond.“Enterprise Priorities in Digital Marketing,”

Two-thirds (62%) of respondents cited improving customer satisfaction as their top reason for investing in more technology. Becoming more customer-centric was found to be a top-two priority for 49% of organisations.

According to the report, which surveyed more than 400 digital marketing leaders at large global enterprises (with 56% having revenues over $3 billion), 86% of enterprise companies are practising some form of personalisation but only 32% view it as a top priority and less than 20% execute it in day-to-day business.

Teradata’s report, “Enterprise Priorities in Digital Marketing,” is available now [more…]

‘iTab’ interactive tablets with the ‘Smartzer’ video-tagging software

by Will Corry on September 30, 2014

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The Exchange Lab – Launch of their new ad tech platform Proteus and their partnership with Turn

by Will Corry on September 30, 2014

Two pieces of news from The Exchange Lab - the world’s largest programmatic digital media marketplace.  The news is related to the launch of their new ad tech platform Proteus and their partnership with Turn.

In addition, @exchangelab has also scored in the top three of the three sections  the annual IMIS survey measures.  (International Media Image Survey: measuring the media landscape from surveying 800 industry leaders globally) - transparency and accountability,  consumer insight and hot tech platforms.

In two of the sections they were in front of Google, LinkedIn and Facebook. 

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£200k investment creates jobs in Derry, Northern Ireland / Culture Tech Festival

by Will Corry on September 30, 2014

Wurkhouse, which is based in the Science Park at Derry, Northern Ireland helps businesses design and implement integrated social and online marketing strategies.

Troy Armour, Wurkhouse Managing Director said: "My objective in setting up Wurkhouse is to offer digital marketing solutions tailored to the specific needs of individual customers.

"The portfolio of expert services that we offer is flexible, highly professional and competitive. We offer a comprehensive range of social media technologies including digital marketing and brand development.

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App development companies – Want to show your wares on a Giant iTab?

by Will Corry on September 29, 2014

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Internal teams have been beavering away redeveloping the Netbiscuits website – Check it out

by Will Corry on September 28, 2014

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