— Will Corry (@slievemore) January 24, 2015
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – confirms that, in mid-December at the IPA, it held the first cross-industry* technical group meeting designed to tackle online ad fraud.
The industry is aiming to publish anti-fraud good practice principles for the UK market in July 2015 and, beyond that, to announce the first companies to be accredited for meeting industry-agreed standards to reduce the risk of fraudulent ads being served.
Britain's biggest phone operator is doling out between £2 and £80 to all customers affected by the blunder.
I caught up with the agency’s MD and founder, Adam Smith to find out more about the agency's new identity, the secrets behind their recent award success and his forecasts on what 2015 holds for both the business and the digital landscape.