Digital Marketing
Almost every business has their own mobile app - and for good reason. It’s an extremely effective way to connect with your customers.
After all, who doesn’t have a phone these days? You can provide additional value, market new products or services more directly, and even turn the app into a social platform for free advertising.
Kate Burnett, MD of DMA Talent, discusses why businesses need to become more neurodiverse friendly to tap into an underutilised talent pool
There is increasing demand within the data and marketing industry for analytical, data-minded individuals, which could lead to the talent pool becoming stretched.
Did you know that including promotional products such as printed tote bags in your marketing strategy can increase your sales by 44 percent? Now you do!
Using promotional products helps to break the ice between a brand and a potential customer, as one is likely to listen to what you say once you hand them a branded bag or any other merchandise.
If you can convince them to keep the item, the chances are that you will convince them to pay for your service or product.
By Rochelle Fowler, Marketing Manager UK & Nordics , Selligent Marketing Cloud
The pace of change has never been quicker.
Accelerating technological developments mean it’s expected that in in five years our technology will be 32 times better than it is now, and in 20 years it will be a million times more advanced.
This rapid change is driving changes in consumer behaviour and expectations too. The demand for instant gratification means consumers are speeding up, and within businesses, it is marketers leading the race to keep up.
Sending welcome emails to new subscribers can make the rest of your emails so much more effective.
Great welcome emails can help set the tone for your relationship with your email subscribers while boosting your subscriber engagement.
More articles on emails ...
If you’re getting all the responses you’ll ever need on the 1st email you send to prospects, let me know.
You’re a walking, talking miracle [more…]
Computers, smartphones, and chat bots have changed the face of customer connectivity.
In this world, where features and price can be copied in the blink of an eye, and competitors are just a click, tap or swipe away, customer experience (CX) has become one of the only ways to differentiate and thrive.
Is your digital marketing strategy unable to reach as many potential customers as you would like?
If you are struggling to communicate with your target audience online, these helpful tips will help you to improve your digital marketing strategy and help your website to get as much traffic as you would like it to.