Get in Touch

Digital Marketing

An inside track on malicious advertising, or malvertising

An inside track on malicious advertising, or malvertising

by on April 17, 2019

By Neal Thoms, content editor, Fasthosts

Like it or not, advertising is a fact of life on the internet. As the primary source of income for huge publishers and social media platforms, it can be tough to avoid. 

The best ads are engaging, amusing and informative – and even at its very worst, adverting is rarely more than mildly irritating. But what if the omnipresent power of online advertising was harnessed by cybercriminals?

[more…]

Brandpie rebrands GCEN to GC Partners following strategic review

Brandpie rebrands GCEN to GC Partners following strategic review

by on April 16, 2019

Strategic brand consultancy Brandpie creates new name, logo and brand strategy for GC Partners

International currency broker and payment service agency, Global Currency Exchange Network Ltd (GCEN), and corporate custodial services company, Global Custodial Services Ltd (GCS), have announced their unification under a single brand: GC Partners.

[more…]

New research : How to leverage next-gen CCM

New research : How to leverage next-gen CCM

by on April 10, 2019

Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience

According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”

Access a copy of the research here >>>>

[more…]

CI Group acquires Diginut as it extends its digital marketing capabilities

by on April 10, 2019

The CI Group has continued to expand its digital marketing capabilities by acquiring London based digital agency Diginut.

The CI Group are smart marketing agencies that deliver digital transformation and integrated communications using data and insights to develop strategy and creative that changes behaviours.

[more…]

4 functions SMEs can outsource

4 functions SMEs can outsource

by on April 9, 2019

Sustaining an SME is a difficult job — there are many functions to coordinate to ensure continued growth, but with limited resources, many small firms can struggle.

In order to cope with the burden, more businesses are outsourcing and benefits include reducing and controlling operating costs, enabling you to focus on core business areas, and tapping into expertise.

[more…]

Social media giants’ response to fake news and terrorism resembles a “whack-a-mole”

Social media giants’ response to fake news and terrorism resembles a “whack-a-mole”

by on April 8, 2019

Mark Skilton, professor of practice at Warwick Business School, said:

"It is well established that social media platforms amplify messages that can be misused and we do need some form of regulation.

"Facebook, Twitter, Google and the like are commercial organisations, not utilities or elected representatives. Many of these companies are seeking some form of self-regulation, but their response so far resembles a whack-a-mole at a fairground.

[more…]

Award-winning digital marketing agency opens new London premises

Award-winning digital marketing agency opens new London premises

by on April 4, 2019

Bird Marketing are an award-winning digital marketing agency.

They’ve worked tirelessly for the last five years from their Billericay, Essex base and are now seeing the fruits of their labour in the form of a second office opening. This new opening however, takes place in the heart of the capital, London.

[more…]

UK: Will former Snapchat users ever return to the app?

UK: Will former Snapchat users ever return to the app?

by on April 4, 2019

Instagram benefits—will cross 20 million users

There is an exodus from Snapchat in the UK. For the first time since its inception, the social network’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast.

Since the redesign of the platform in late 2017, users have been leaving in favor of Instagram and other competitors.

[more…]