With a purchasing power of £12 billion annually in the UK, homemovers are a hugely untapped target audience for advertisers, with each homemover spending an average of £10,000 for a variety of goods and services before, during and after a move.
Life event marketing company TwentyCi is today launching its digital and programmatic division, TwentyCi Digital, which will enable advertisers and their agencies to reach known homemovers through programmatic advertising at the appropriate time for their product - as well as through other digital channels including social media, PPC and TV. [more…]
Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced new global data capabilities that will expand its global data curation and [more…]
How to: Turn dissatisfied customers into brand advocates
Jon Clarke, CEO of B2B predictive marketing technology company, Cyance, discusses how predictive marketing is the secret to transforming dissatisfied customers into brand ambassadors.
Today’s customers are a whole new breed. Not only do they have more information at their fingertips than ever before, they’re rapidly becoming accustomed to immediate accessibility and more customised brand experiences.
Latest : Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announces the appointment of Steve Martin to the newly created role of Vice President and Managing Director of Consulting and Analytics, Europe.
But for large organizations challenged with legacy systems, departmental silos and ever-changing regulations, delivering on the CX promise is easier said than done.