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Digital Marketing

Movers and Groovers : AudienceScience adds experienced software executives to fuel growth of its ‘Advertising Automation Platform’

by Loudmouth PR on June 29, 2016

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and acquire consumers via addressable media, has announced the addition of three executives to lead the company as it expands its global footprint while helping advertisers effectively acquire and grow new customers.

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Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

by Will Corry on June 29, 2016

A Step by Step Guide to Planning an Effective Inbound Marketing Strategy

  • Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed.
  • Inbound Marketing works to earn relevant visibility by helping target buyers learn more about the solutions they want - without interrupting.
  • But before an Inbound campaign can begin, considered planning is required to ensure performance, the best lead quality possible and definite ROI.

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Effects of Brexit being felt across UK ecommerce and multichannel retailing

by James on June 29, 2016

The effects of last week’s UK vote to leave the European Union are being felt across ecommerce. While negative effects are being seen as share prices fall, opportunities are opening up as the pound falls against currencies from the euro to the dollar – making the UK prices a bargain for overseas shoppers buying online.

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Consumer control and “common sense” are key to tackling mobile ad blocking: IAB UK study

Consumer control and “common sense” are key to tackling mobile ad blocking: IAB UK study

by Will Corry on June 29, 2016

  • 10% of Brits are blocking mobile ads
  • Consumers specify what they want from ads to be deemed acceptable
  • Study assigns superhero “personas” to 6 ad types to help marketers choose which to use

Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.

Click here to see the issue and how to solve it in a film trailer format.

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“We wanted to give retailers more opportunities to represent their brand and stand out from the competition” / Stefan Hamann, CEO Shopware

“We wanted to give retailers more opportunities to represent their brand and stand out from the competition” / Stefan Hamann, CEO Shopware

by James on June 27, 2016

Special interview with Stefan Hamann, CEO Shopware / Courtesy of "Internet Retailing" By 

Shopware is a trendsetting ecommerce software that empowers retailers with easy to use technology to build their own site. Shopware allows business owners to build inspirational and emotionally-appealing shopping environments. 

In our exclusive interview Stefan talks about the journey that Shopware has undergone since it was founded in 2000, as well as his future plans and industry challenges.

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Disruptor brands need disruptor partners! : TransgressiveX has been named one of Marketing Week’s top disruptor brands!

by Will Corry on June 22, 2016

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B2B Marketers – find out exactly what you can do to generate new business

by Will Corry on June 21, 2016


Are you playing hide and seek with prospective customers? Or perhaps you're hoping they are telepathic?

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Research : Nielsen Marketing Cloud grows its global footprint

Research : Nielsen Marketing Cloud grows its global footprint

by Will Corry on June 20, 2016

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers  Make Big Improvements in Omnichannel Marketing Performance

Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.

The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.

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Women for Women :  “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

Women for Women : “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

by Will Corry on June 20, 2016

The UK lingerie market is up for grabs.  During the 1980s the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more fragmented and consumers’ preferences have changed.

Avril Breen, Pragma Consulting writes ...Recently, we had the privilege of speaking to Janie Schaffer, former Chief Creative Officer at Victoria’s Secret, founder of Knickerbox and renowned 'Knicker Queen' about how she thinks the market has changed and what retailers could do to gain share in this increasingly saturated space.

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B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

by Will Corry on June 18, 2016

Did you know that 'influencer marketing' is growing faster than organic search, paid search, email etc.  Here are 3 points to ponder

  1. Finding new influencers with a highly engaged following loyal to the brand is more important than working with large-scale influencers boasting hundreds of thousands of followers.
  2. The content always has to feel original and authentic, in order to bring something new to the brand to create ‘thumb-stopping’ content.
  3. The key to success is for the client and influencer to create something different that will drive engagement. Read on for an Influencer Marketing Plan that works >>>

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