Digital Marketing
By Neal Thoms, content editor, Fasthosts
Like it or not, advertising is a fact of life on the internet. As the primary source of income for huge publishers and social media platforms, it can be tough to avoid.
The best ads are engaging, amusing and informative – and even at its very worst, adverting is rarely more than mildly irritating. But what if the omnipresent power of online advertising was harnessed by cybercriminals?
Strategic brand consultancy Brandpie creates new name, logo and brand strategy for GC Partners
International currency broker and payment service agency, Global Currency Exchange Network Ltd (GCEN), and corporate custodial services company, Global Custodial Services Ltd (GCS), have announced their unification under a single brand: GC Partners.
By Brian Bowman, CEO of Consumer Acquisition
Finding a partner to help you with your Facebook or Google UAC advertising is dicey. On the upside, if hiring the partner works out, you’ll get better results to help you efficiently scale.
If it doesn’t work out, you’ve lost time trying them out, and you’ll probably have lost a lot of ad spend and probably some revenue, too.
Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience
According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”
Access a copy of the research here >>>>
The CI Group has continued to expand its digital marketing capabilities by acquiring London based digital agency Diginut.
The CI Group are smart marketing agencies that deliver digital transformation and integrated communications using data and insights to develop strategy and creative that changes behaviours.
Sustaining an SME is a difficult job — there are many functions to coordinate to ensure continued growth, but with limited resources, many small firms can struggle.
In order to cope with the burden, more businesses are outsourcing and benefits include reducing and controlling operating costs, enabling you to focus on core business areas, and tapping into expertise.
Mark Skilton, professor of practice at Warwick Business School, said:
"It is well established that social media platforms amplify messages that can be misused and we do need some form of regulation.
"Facebook, Twitter, Google and the like are commercial organisations, not utilities or elected representatives. Many of these companies are seeking some form of self-regulation, but their response so far resembles a whack-a-mole at a fairground.
The key to promoting and growing your business is an effective email marketing plan. Learn the best MailChimp tips for a successful email marketing strategy.
Are you wondering if email marketing is still an effective means for speaking to your customers?
Bird Marketing are an award-winning digital marketing agency.
They’ve worked tirelessly for the last five years from their Billericay, Essex base and are now seeing the fruits of their labour in the form of a second office opening. This new opening however, takes place in the heart of the capital, London.
Exclusive comment from Elliott Jacobs, Director at 
Did you hear the one about the Glasgow Primary teacher that was helping one of the kids to put on his boots?
A 29-year-old journalist was killed Thursday night amid riots in Northern Ireland, her colleagues said, in what police are calling a "terrorist incident."
While some industries constantly throw out old methods to be replaced with the new, marketing is one of those industries that blends both old and contemporary methods together.
A woman decides to have a face lift for her 50th birthday. She spends £9,000 and looks sensational.
You’re in charge, and you want to make sure that your big event comes off as the best of the best, and one that your guests will remember forever.
Into a Belfast pub comes Raditz, looking like he'd just been run over by a train. His arm is in a sling, his nose is broken, his face is cut and bruised and he's walking with a limp.
Artificial Intelligence (AI) & machine learning has been identified as the most important areas organisations must develop staff skills in, reveals a new survey by the Institute of Direct and Digital Marketing (IDM).
A marketing strategy is an essential tool to make your business successful.