Depending on who you talk to, native advertising has many
definitions. In the context of social media, we define
native advertising as: Ads that are seamlessly integrated
into a user's feed and are nearly indistinguishable from organic content.
— Will Corry (@slievemore) April 22, 2014
— Will Corry (@slievemore) April 18, 2014
A common dilemma for digital media businesses is how to convert users into paying customers. In a market with exponentially growing options for customers and the constant presence of free offers this is no mean feat. Success demands maximum clarity of a business’ value proposition and on-going delivery of that value.
Breaking the chains on high streets: A movement for independent local loyalty cards plans to go nationwide http://t.co/wqkFXiMvJf
— Will Corry (@slievemore) April 15, 2014