Digital Marketing
The sole European date in the world’s largest digital marketing network, ad:tech London will feature an exceptional line up of top-level brand, publisher and agency speakers from companies including Heineken, Reckitt Benckiser, 20thCentury Fox, Kellogg, Lego, McLaren, Karen Millen, Paddy Power, Huawei,Spotify, Twitter, VEVO, Channel 4, BskyB, Metro, The Guardian, Metro, Forbes, BlueState Digital, Starcom, OMD, Mediacom and Havas.
Each week, adtech will reveal the names of confirmed speakers via the ad:tech website and twitter account (@adtech_london).
We're all lean startups now A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty by Forrester Analysts
Eric Ries' Lean Startup started on a blog, became a best-selling book, and is now a thriving global movement. (There's a slick overview of the evolution here .) Despite the title, and some of Ries' arguments, its popularity can't be attributed merely...
IAB research reveals top UK retailers struggle to be mobile and tablet ready www.iabuk.net
London 18th June 2013: Research released today by the Internet Advertising Bureau UK (IAB) reveals that the uptake of mobile and tablet as key marketing components amongst the top 50 UK retailers has not yet been complete. *Mobile and Online Journey Observation [more…]
New video ... http://www.all-eyes-on-s4.ch - Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. It's inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes. Watch the video.
Richmond Towers is supporting a new, online animated video, which reveals the secret to successful pitching in just six simple lessons.
The film (available now on www.pitchcoach.co.uk or YouTube) has been created by Michael Parker, a former Olympic hurdler and successful adman with over 30 years’ experience in the competitive pitching world of advertising.
Movers & Groovers / Arthur Tindsley joins Microsoft Advertising as creative technologist From www.thedrum.com - Microsoft Advertising has appointed Beattie McGuinnes Bungay’s Arthur Tindsley to the newly created role of creative technologist. Based...
From www.entrepreneur.com -
Don't be afraid to be bold," says Shira Lazar, host of YouTube's What's Trending. For companies that are extending their brand to social media, Lazar advises being authentic and speaking directly to your core demo as the best way to connect with customers.
From mediatel.co.uk - Telefónica's global director of advertising, Shaun Gregory, argues that as advertising technology starts to ramp up, every form of media will be brought kicking and screaming into the new world.
But for the outdoor and mobile environments, where a promising new partnership is blossoming, we need to ensure that the 'natural marriage' is ...
From www.aljazeera.com - Al Jazeera also receives four commendations for online and The Stream at Online Media Awards in London
- Syrian Defector Tracker wins Best Technical Innovation Award
- Al Jazeera English Online and the Stream receives four commendations
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