Digital Marketing
“The key to successful video advertising is not thinking about it like TV advertising”
Marketers now have access to a new range of highly engaging video ad formats to harness the growing popularity of online video across different devices, courtesy of Exponential Interactive, the global provider of advertising intelligence and digital media solutions.
All three new units are perfected video ad formats that expand when a viewer interacts with them. ‘Blaze’ is an expandable ‘billboard’ video format, ‘Ad Engage’ expands within in-stream video players, and ‘Video Snackbar’ is an expandable ad for mobile devices.
AudienceScience® today announced the launch of the ASI Inventory API, an integration initiative that rapidly expands the available inventory to advertisers using AudienceScience’s Gateway SaaS enterprise ad management system.
Through the API, AudienceScience integrates directly with inventory suppliers so that buyers can quickly and easily access ad impressions programmatically. Initial supply partners at launch include LiveRail, MARKETPLACE (AOL Platforms’ SSP) and sovrn.
Maybelline and P&G among first to sign up
Response One, a leading data-driven marketing agency owned by St Ives Group @StIvesGroup, has launched Affinity Sampling, a targeted sampling service that helps brands directly reach their target audience.
Based on Response One’s in-depth analysis of consumer data, the service allows brands to pair with a trusted ‘carrier brand’ that distributes their product samples to individuals based on demographic and brand preference information.
From www.businesswire.com -
Research and Markets has announced the addition of the "Western Europe Smartph....
Take advantage of the venue size. With large purpose built venues you just never know what they have lying around.
They have so much space that they just might have in house what you are looking for. We found Giant iTab on site and of course found a home for it at Tech Fest! The venue will are of course still charge for things that you use but there is a good bet they will have more than your normal hotel.
Let’s get started with responsive web design.
No web developer today should be unfamiliar with the concept of responsive web design (RWD). Since the term was coined by Ethan Marcotte in May of 2010, the concept has been accepted as a best practice, the process has matured, and multiple options and implementations have emerged.
This has helped us refit the web for the devices that our users have today, and positioned it to work just fine no matter what new devices are dreamt up in the future. [more…]
5 Steps to Tell if Your Website is Mobile Ready - Daniel Weisbeck, Netbiscuits http://t.co/ZvMqk3Asbc pic.twitter.com/NbtT8hsIFo
— Will Corry (@slievemore) July 25, 2014
Fifty Shades of Grey, Netbiscuits, ad:tech London, LinkedIn's new app, Tesco's new boss http://t.co/9JBmhWbmse … pic.twitter.com/bwHEAzr94u
— Will Corry (@slievemore) July 25, 2014
WDMP has hired OgilvyOne creative team, Jorge Oliveira and Valentina Lauro. Having won Iris’ Academy of Extraordinary creative competition in 2013, the creative duo enjoyed stints at VCCP, WARL, Doner and TMW. They were then invited to join OgivlyOne’s social media team to work on Nescafe and Phillips.
