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Digital Marketing

How to save money when developing your mobile app

How to save money when developing your mobile app

by on February 15, 2019

Almost every business has their own mobile app - and for good reason. It’s an extremely effective way to connect with your customers.

After all, who doesn’t have a phone these days? You can provide additional value, market new products or services more directly, and even turn the app into a social platform for free advertising.

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DMA : Why neurodiverse individuals could help plug skills gaps within the data and marketing industry

DMA : Why neurodiverse individuals could help plug skills gaps within the data and marketing industry

by on February 13, 2019

Kate Burnett, MD of DMA Talent, discusses why businesses need to become more neurodiverse friendly to tap into an underutilised talent pool

There is increasing demand within the data and marketing industry for analytical, data-minded individuals, which could lead to the talent pool becoming stretched.

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Dos and don’ts of marketing using promotional products

Dos and don’ts of marketing using promotional products

by on February 12, 2019

Did you know that including promotional products such as printed tote bags in your marketing strategy can increase your sales by 44 percent? Now you do!

Using promotional products helps to break the ice between a brand and a potential customer, as one is likely to listen to what you say once you hand them a branded bag or any other merchandise.

If you can convince them to keep the item, the chances are that you will convince them to pay for your service or product.

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Modern marketers’ five biggest challenges

Modern marketers’ five biggest challenges

by on February 7, 2019

By Rochelle Fowler, Marketing Manager UK & Nordics , Selligent Marketing Cloud

The pace of change has never been quicker.

Accelerating technological developments mean it’s expected that in in five years our technology will be 32 times better than it is now, and in 20 years it will be a million times more advanced.

This rapid change is driving changes in consumer behaviour and expectations too. The demand for instant gratification means consumers are speeding up, and within businesses, it is marketers leading the race to keep up.

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The why, what, and how of welcome emails

The why, what, and how of welcome emails

by on February 5, 2019

Sending welcome emails to new subscribers can make the rest of your emails so much more effective.

Great welcome emails can help set the tone for your relationship with your email subscribers while boosting your subscriber engagement.

More articles on emails ...

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Follow-up emails : “Designed to get a response”

Follow-up emails : “Designed to get a response”

by on February 1, 2019

If you’re getting all the responses you’ll ever need on the 1st email you send to prospects, let me know.

You’re a walking, talking miracle [more…]

What makes sales and service conversations great?

What makes sales and service conversations great?

by on January 31, 2019

Computers, smartphones, and chat bots have changed the face of customer connectivity.

In this world, where features and price can be copied in the blink of an eye, and competitors are just a click, tap or swipe away, customer experience (CX) has become one of the only ways to differentiate and thrive.

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7 strategies for law firms to create an SEO-friendly website

7 strategies for law firms to create an SEO-friendly website

by on January 29, 2019

In today’s digital age, marketing for law firms has changed. They have started using SEO as one of the essential tools in getting found by prospective leads online and converting them into clients.

If you’re operating a law firm within your area, establish your online presence by having a responsive website that will make it easier for your clients to find you.

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4 ways to improve your digital marketing strategy

4 ways to improve your digital marketing strategy

by on January 28, 2019

Is your digital marketing strategy unable to reach as many potential customers as you would like?

If you are struggling to communicate with your target audience online, these helpful tips will help you to improve your digital marketing strategy and help your website to get as much traffic as you would like it to.

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5 ways emails can boost your marketing efforts

5 ways emails can boost your marketing efforts

by on January 25, 2019

There are a lot of new digital marketing instruments that you can use today, including social media and videos, but that doesn’t make email and email marketing campaigns any less effective.

Email may be the oldest trick in the book, but it is a trick that continues to produce great return on investment, or ROI. This is also the reason why emails are inseparable from today’s best digital marketing campaigns.

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