Get in Touch

Digital Marketing

New websites : Realise starts on an overhaul of Greyhound’s corporate website

by Assistant Editor on November 24, 2015

Greyhound Lines, Inc., the intercity bus service which is a US subsidiary of Scotland-based FirstGroup, has started on a digital transformation journey with the support of digital agency Realise.

Realise, owned by international marketing services group St Ives, was appointed to define the digital strategy, starting with an overhaul of Greyhound’s corporate website. The resulting site reinvents the way customers plan and book bus travel for the digital age.


US digital lifestyle media company Refinery29 is set to launch its UK website

by Will Corry on November 23, 2015


ITV has struck a programmatic deal with RadiumOne enabling TV and online ads to be synced

by Will Corry on November 20, 2015

Within milliseconds of an ad playing on ITV, a similar digital ad will be served to users online with a similar profile to the TV audience in terms of socio-demographics & geography.

RadiumOne's technology enables an additional layer of audience to be included - those likely to be interested in the ad based on the content they share or engage with online.


YOC releases “2015 Mobile Ad Formats Trend Report”

by Andy Brown on November 19, 2015

YOC a leading provider of data-driven mobile advertising solutions in Europe, has released its findings on buying trends in the mobile advertising market.

The report, which has been compiled from the data provided by YOC’s European partner network, has confirmed that user-oriented formats are gaining significant ground on large-scale ads. [more…]

Event Executives : Do you need more visitors, delegates for your next conference, exhibition?

by Will Corry on November 18, 2015


Marketing decision makers : This superb infographic has a list of top email blunders .. very, very useful

by Will Corry on November 18, 2015

Kevin Monk of Email Monks writes ... I wanted to touch base with you to share one of our recent resources (an infographic) on email marketing blunders.

Why email blunders? Well, as you know most brands are involved in email marketing these days, being one of the leading channels that drive ROI. In such a scenario, sometimes brands fall prey to blunders leading to a poor reputation and an “Oouch+Oops” condition. [more…]

Amazon’s adorable miniature horse; Guardian to stem ad blocking; The end of the lads’ mag era in the UK, Groupon in retreat

by Will Corry on November 18, 2015

Amazon Prime’s recent ads have been really heartwarming — featuring a dog with a broken leg, or a shy little boy at nursery school — both who find solutions to their woes via the e-commerce service. In the latest ad, the online retailer cranks up the cuteness an extra notch.


“52% of all gamers are now female” – The Rise of Gaming

by Will Corry on November 17, 2015

Graphics by Shutterstock


How to deliver your amazing content using an eye-catching email that people just love to read!

by Will Corry on November 16, 2015


“Ho, Ho, Ho …A very special Christmas present for your company – your own bespoke newsletter”

by Will Corry on November 14, 2015