Digital Marketing
Why come to the Conversion Elite Conference?
Because you want to learn how to be a world class CRO practitioner.
Because you want to increase online profits for your business.
Because you want to provide great CRO for your clients.
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By Penny Dryden, Valassis Limited
For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers.
Print coupons are very popular, and the future looks decidedly bright for digital coupons as well, given the benefits for both shoppers and retailers.
Smartphones are now extensions of our lives – among other things they are the devices through which we shop and interact with people and locations. According to a report from Google, 65 percent of people now say they regularly use their smartphone to access the Internet. In short, the way consumers shop is changing and retailers can now reach shoppers on the go, via a device that accompanies them for most of the day. [more…]
A free eBook to help you learn from the experience of other SEO experts.
That’s exactly what you’ll get with this pre-launch checklist for WordPress websites: a step-by-step template that makes sure you don’t forget any crucial steps on the journey to launch. That way, your site will be an instant success, with Launch Day a celebration! Click the graphic on the right to find out more.
In this guide, written by Nick Schäferhoff for Torque and sponsored by WP Engine, you'll get a checklist of items in the following areas:
15 Creative Lead Generation Ideas to Try by @JHaynam on @HubSpot https://t.co/rNlx4j7QI0 ...retweet pic.twitter.com/5E7foQYmgO
— Will Corry (@slievemore) May 17, 2017
World class CRO - The Conversion Elite Conference https://t.co/WqH1Ggc8wf.. please retweet pic.twitter.com/2aR2sFMGJp
— Will Corry (@slievemore) May 15, 2017
With over a quarter of all ecommerce sites running on Magento, it’s hard to ignore how successful this platform is for online businesses. It’s not just the little guys either; a lot of the biggest brands out there use Magento, such as Magento… the list goes on and on.
But why is it so popular, given that there are so many different platforms to choose from? The quick answer is that it’s because Magento is the most specialised yet versatile platform for eCommerce websites. The long answer is a laundry list of different reasons it out performs other ecommerce platforms.
If you want a prominent position in the organic search results and to get your brand in front of potential customer’s online, search engine optimisation should be a focal point of your marketing strategy.
When it comes to the customer experience (CX) strategy, customer communications such as contracts, quotes, welcome kits and account statements are often one of the most overlooked – yet critical – components of the customer journey.
These traditional communications have historically been owned and compiled by IT and operations, while the social and digital channels have been owned by marketing and the digital teams. Rarely does the customer voice and the customer’s experience get incorporated into their design and delivery.
