Top strategic predictions for 2016 and beyond: The future is a digital thing
Did you know?
- By 2018, 20% of all business content will be authored by machines
- By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
- By YE18, customer digital assistants will recognize individuals by face and voice across channels and partners.
- By 2020, autonomous software agents outside of human control will participate in 5% of all economic transactions.
MRM Meteorite leads the DMA Awards shortlist with 14, as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.
This year’s shortlist also showcases one of the largest fields in the Awards history, with 171 brands vying for a Gold in one of the 34 categories, as well as being in line to take home the prized Grand Prix award.
Two days of conference, two tracks, 20+ exciting sessions with profound strategies and 20+ speakers from the UK, US and Europe. Check the speakers for 2016.
TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers.
The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of £47m in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.
123 Reg, the UK’s leading domain registrar has revealed a new brand strategy and identity in a bid to become even more accessible to micro business customers. It has been created by next generation business consultancy, BrandCap.
Digital commerce is not the future, it's the present. Over the past years there has been a growing trend towards online sales, with e-commerce in the UK alone expected to reach a staggering €174 billion in 2016.
While not all merchants are ditching their brick and mortar stores, more and more sellers are beginning to move their transactions online. With rent costs on the rise in urban centres, this is a prudent move.
However, creating a successful e-commerce site requires careful consideration and design. We've listed some crucial steps in building an e-commerce site below.