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Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

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ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

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The latest news about ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

More information about ad:tech London

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Holy smokes, Canada has a new anti-spam law. Am I on the safe side? Help! / E-GOI: Multichannel Marketing Platform

by Will Corry on August 31, 2014

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The Next Big Thing, Martin Sorrell, WPP, Ryanair, Kenny Jacobs, AdKoins at ad:tech

by Will Corry on August 30, 2014

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Conversion rate optimization infographic / “Clients regularly seeing conversion rates in the double digits” / Eddie O’Driscoll, DPFOC

by Will Corry on August 29, 2014

Hi Will, ...  My name is Eddie O’Driscoll and I am the MD of a digital marketing agency in Ireland called DPFOC.

One area of particular interest to me is the whole discipline of conversion rate optimization. For years, our company focused on getting more and more traffic to our clients’ websites. But recently we started to say “OK, are we squeezing every last conversion out of the traffic that our clients already have?”

http://www.dpfoc.com/uk/

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Register for Conversion Conference London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on August 24, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

More articles etc. on the Conversion Conference 2014 [more…]

‘Solution’ Offer : Reach your prospect more often with the right message : Ten of your articles loaded into theMarketingblog – only £450

by Will Corry on August 23, 2014

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B2B marketers : How to improve lead generation, referrals, content and more

by Will Corry on August 23, 2014

In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.

Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.

Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450

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More than 36,000 searches for “flapper dress” on eBay.co.uk in week following release of The Great Gatsby

by Will Corry on August 22, 2014

New insights, released by eBay Advertising today, reveal that it’s not just entertainment brands that can capitalise on blockbuster releases, with 36,000 searches for “flapper dress” recorded by eBay.co.uk in the week following the release of The Great Gatsby in UK cinemas.

eBay Advertising’s latest Barometer, which looked at the ‘halo’ effect that film releases have on other categories, also found that the latest Bond installment had a similar effect, with searches for Aston Martins on ebay.co.uk jumping by 35 per cent following the release of Skyfall.

eBay Advertising’s latest insights also predict a big opportunity for  entertainment brands when the clocks go back this October. Last year, eBay.co.uk saw a 13 per cent uplift in searches in the ‘DVDs, Films and TV’ category when the clocks changed compared to the previous week, as customers switched to “indoor” entertainment. [more…]

AO unveils first annual report and corporate website through Carnegie Orr

by Assistant Editor on August 18, 2014

Carnegie Orr,@CarnegieOrr the independent creative communications agency, has rolled out its first work for AO since it was appointed by the online-only retailer of white goods and consumer electronics.

The activity comprises designing the company’s annual report, which was released last month, as well as delivering the design of its new corporate website.

As one of the UK’s leading online electrical goods retailers, AO, which is parent to the ao.com brand (formally known as Appliances Online), is on a mission to redefine retail through its devotion to happiness and amazing customer service. The annual report and newly designed website highlight the company’s culture and long-term business strategy to customers and shareholders alike.

http://www.carnegieorr.co.uk/ [more…]