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Ecommerce

Two-thirds of the UK’s Top 50 online retailers failed to capitalise on Black Friday according to Teradata study

by Assistant Editor on December 22, 2014

Teradata, the analytic data platforms, marketing applications and services company, today unveiled the findings of its annual study into the email sending habits of the [more…]

Hear from top speakers from Shop Direct, eBay, Dixons Carphone, Argos, Selfridges, John Lewis and more / IRX 2015

by Will Corry on December 21, 2014

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Be warned : Digital is doing to TV what television did to print and radio. Disrupt and disturb

by Will Corry on December 19, 2014

"Don't Ignore This Game Changing Trend in Content Marketing" by @jeffbullas on @LinkedIn https://t.co/5p5gpnuqds … pic.twitter.com/O1grn6JU8o— Will Corry (@slievemore) December 19, 2014
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Experiential:The death of the high street,the birth of online sampling / Response One

by Assistant Editor on December 17, 2014

By Jonathan Hall, Experience Marketing Executive, Response One – a St Ives Group company

The great British high street has long been a staple arena for experiential marketing. Live product demos and sampling tours are present in every city centre up and down the country.

But as the high street slips into further decline and faces an “evolve or die” ultimatum, the question has to be asked, is experiential marketing still getting bang for its buck from these traditional campaign locations? [more…]

Digital leadership / Incredible 3 minute video on the opportunity presented by Social Media

by Will Corry on December 12, 2014

Fascinating facts about social media that will make you think

#Socialnomics 2014 #Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. Qualman is a number one best selling author and keynote speaker on digital leadership. 

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New data : Early Christmas shoppers more likely to have messy love lives

by Will Corry on December 11, 2014

They're also more likely to give to charity and care about the environment

As the Christmas shopping rush gets underway, new data from Exponential Interactive reveals that people who get it done early are more likely to have messy love lives.

Digital intelligence company Exponential @exponentialinc analysed the anonymous behaviour of almost 3.4 million Britons shopping online in October. It revealed those shopping for Christmas were 49% more likely than the average British internet user to be separated from a spouse, 3.6x more likely to be researching divorce and 2.7x more likely to be researching family law.  [more…]

Fancy adding an element of surprise to your WordPress site? These quick, dead easy Ninja Popups should be right up your alley!

by Will Corry on December 11, 2014

Fancy adding an element of surprise to your Wordpress site? The quick, dead easy Ninja Popups should be right up your alley!

They come complete with a bevy of killer popup responsive designs which you can go live with in no time. Split-tests, analytics and social media integration are also included. By default their popup looks just like the one below (you can obviously customise it to your liking - ninjas are masters of disguise ;) [more…]

Experian Data Quality Research : Black Friday – British consumers spent an estimated £810 million in a single day

by Will Corry on December 11, 2014

According to figures from Experian and IMRG online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. [more…]

B2B prepaid / Incentive Marketing Association and PayExpo join forces to host prepaid conference

by Will Corry on December 8, 2014

Taking place at PayExpo 2015 at the London ExCel on 9 June

Delegates who book and pay in full by 31 December 2014 will qualify for an early bird rate of £299 + VAT, a saving of £700. Full details are available at www.payexpo.com

Incentive Marketing Association (IMA) has agreed a new partnership with PayExpo - the UK's largest and most exciting payments technology event.

IMA, the only trade body that spans the reward, recognition and incentives Industry, is helping to deliver the Prepaid strand of PayExpo’s conference which takes place at ExCel, London on 9 & 10 June 2015. 

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