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Only a quarter of the top 50 online retailers in the UK are sending their customers insight-driven personalised communications, according to research conducted by Teradata.
The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.
Mark Pigou writes ..
We are the trade title for professionals who support multichannel retail. Experts in supply chain, operations, logistics, warehousing, customer support and related services, how can we together ‘fulfil the multichannel promise’.