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Ecommerce

Native in-stream ads will soon dominate social media advertising

by Will Corry on April 16, 2014

BII native ad forecast

Depending on who you talk to, native advertising has many
definitions. In the context of social media, we define
native advertising as: Ads that are seamlessly integrated
into a user's feed and are nearly indistinguishable from organic content.

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Breaking the chains on high streets: A movement for independent local loyalty cards plans to go nationwide

by Will Corry on April 15, 2014

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Research : Londoners fork out more than twice the amount of the rest of the country on each online order

by Will Corry on April 14, 2014

Londoners spend more than twice as much per purchase online than the rest of the UK

Web users in London spend on average more than twice as much as their provincial counterparts every time they make a purchase online according to new research from Customer Experience Management (CXM) platform @qubitgroup Qubit.  The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK.

However, this doesn’t mean that Londoners are an easy target for internet retailers – whilst they spend more with each purchase, they tend to be more picky, with an average conversion rate (e.g. the percentage of visitors who go on to purchase) standing at 2.07% compared to a non-London average of 2.32%.

http://www.qubitproducts.com/

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Research : One Kings Lane selects EasyInsites for custom panel initiative

by Will Corry on April 14, 2014

Panel to be Used for both Online and Offline Research

One Kings Lane, the leading online destination for home, has selected online research and custom panel experts  @EasyInsites to build and manage their custom panel in the US.  This panel will be comprised of both One Kings Lane members and consumers across the US, with particular emphasis on key @onekingslane markets.

https://www.onekingslane.com/

This panel will also be utilized for quick polls and forum discussions to support insight-led decision making across the entire business.

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Ecommerce / 9 ideas to get you started with your blog

by Will Corry on April 10, 2014

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Fashion designer Matthew Williamson ramps up SEO and PPC

by Will Corry on April 7, 2014

Search marketing agency @queryclick has announced its appointment by Matthew Williamson @MWWorld to create and implement an SEO and PPC campaign focused on extending the online reach of the luxury fashion house.

The award-winning agency specialises in increasing conversion rates and turning web traffic into revenue for online retailers. One of QueryClick’s main aims will be to create successful customer visits to Matthew Williamson’s website, www.matthewwilliamson.com. [more…]

ACHICA improves their personalised customer experience using Sailthru Technology

by Will Corry on April 7, 2014

7th April 2014: ACHICA, the members-only luxury lifestyle store, has entered into a long-term partnership with Sailthru, the leading provider of personalised marketing communications technology.

This agreement will enable @ACHICALiving to take full advantage of the @sailthru omni-channel personalisation platform to provide unique brand experiences to every individual customer.

Sailthru Smart Data™ technology will power all personalised communications and onsite experiences for ACHICA, including email and mobile.

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Nuggets : Free range shoppers, Pirates strung up, More strife at Tesco, Just Eat, UK car registrations

by Will Corry on April 6, 2014

Here are this weeks marketing nuggets which I feel you will find interesting. Enjoy.

Nuggets : Free range shoppers, Pirates strung up, More strife at Tesco, Just Eat, UK car registrations

Get your success story loaded. Call us. Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism.

Will Corry 01784 434 412    will@themarketingblog.co.uk

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Be Nimble. Everywhere you work

by Will Corry on April 3, 2014

Nimble  @Nimble Brings Relationship Insights and Collaboration Workflow for Contacts to Leading Business Productivity Apps, including Gmail and Chrome Browser

Nimble have announced the newest release of its Nimble Everywhere strategy­ Version 2.0 of the Nimble Contacts Widget for Gmail. The company also debuted the ability to add Nimble's Smart Contact profiles anywhere you work within Chrome web browsers. http://www.nimble.com/

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