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Research : Online display ads programmatic’s share has risen from 28% to 45% in a year and is now worth almost £1bn

by Will Corry on June 29, 2015

The IAB UK's second annual study on how online display ads are bought, reveals that programmatic's share has risen from 28% to 45% in a year and is now worth almost £1bn.

"...the general perception among media owners is that online retailers, telecoms and finance brands are allocating the highest proportion of display spend to programmatic."

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adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests…

by Will Corry on June 27, 2015

"What makes the situation so interesting is that the new Greek leader Alexis Tsipras is having to negotiate when he has previously promised so much to his country, while simultaneously having to stave off bankruptcy"

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the news every day, if you know where to look. CEO Catherine Becker, asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests...

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Showcasing the highlights of the Internet Retailing Conference 2015 – now in its tenth year … by Chloe Rigby

by Will Corry on June 27, 2015

In the run-up to Internet Retailing Conference 2015 we’re running a series of pieces showcasing the highlights of the event, now in its tenth year. Today our focus is on Stream 1, The Customer. By Chloe Rigby

Just as the customer is at the heart of today’s ecommerce and multichannel retailing, so too the customer is at the heart of Internet Retailing Conference 2015 (IRC ’15).

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Super Early Bird for Conversion Conference London ends today! Buy your ticket now and join the conversion…

by Will Corry on June 26, 2015

LAST CALL: Super Early Bird for Conversion Conference London ends today! Buy your ticket now and join the conversion...

Posted by Conversion Conference on Friday, 26 June 2015

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Conversion Conference London : The Super Early Bird is ending this Friday and with it your chance to save up to 40%!

by Will Corry on June 25, 2015

http://contentcuration.tumblr.com/post/122420087567/conversion-conference-the-leading-conversion

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JICWEBS update on online ad viewability initiative

by Will Corry on June 25, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – is updating its recommended guidelines for products that aim to measure the viewability of online ads.

TheIAB UK” guidelines, initially produced in January 2014 to help advertisers and their agencies assess which companies to use to measure online ad viewability, is being replaced by an updated version, reflecting how the viewability issue has changed over the last 18 months. [more…]

Easy to read ‘fresh’ articles on how you can generate new business with Lead Forensics

by Will Corry on June 24, 2015

Find out about the free trial

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Now – a tool you can plug into your website that will email you an alert for all of the businesses that are coming onto your website in real-time

by Will Corry on June 24, 2015

Editor of theMarketingblog' s Newslettered exclusively writes

.. People always ask me “What’s the latest software that is going to make my business money?” While it is often not as simple as that, occasionally something comes along that really does do, exactly that.

Now, there is a tool you can plug into your website that will email you an alert for all of the businesses that are coming onto your website in real-time.

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Research : 1 in 5 UK men are passionate about their grooming routine

by Assistant Editor on June 23, 2015

Pragma Consulting poll reveals opportunity for growth in male grooming market

Research uncovering the beauty habits of men and women across the UK has revealed that a surprising 1 in 5 men are passionate about their grooming routine.

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Brands, Tech & Shoreditch street food culture collide

by Will Corry on June 22, 2015

News: Brands, tech & Shoreditch street food culture collide

Marketing, media and technology professionals will have the chance to combine their love of new tech, street food and summer sport at a new industry gathering and party in Shoreditch, London on 1 July.

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