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The Exchange Lab – Launch of their new ad tech platform Proteus and their partnership with Turn

by Will Corry on September 30, 2014

Two pieces of news from The Exchange Lab - the world’s largest programmatic digital media marketplace.  The news is related to the launch of their new ad tech platform Proteus and their partnership with Turn.

In addition, @exchangelab has also scored in the top three of the three sections  the annual IMIS survey measures.  (International Media Image Survey: measuring the media landscape from surveying 800 industry leaders globally) - transparency and accountability,  consumer insight and hot tech platforms.

In two of the sections they were in front of Google, LinkedIn and Facebook. 

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Internal teams have been beavering away redeveloping the Netbiscuits website – Check it out

by Will Corry on September 28, 2014

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How Giant iTabs are changing the way events interact with attendees

by Will Corry on September 27, 2014

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How much of your time is App time in 24 hours? / Pocket App

by Will Corry on September 26, 2014

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ad:tech London : “Our new online newsroom is creating a real buzz around our 10th anniversary event” / Dan Brain

by Will Corry on September 26, 2014

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‘Always-on’ holiday season : Traditional holiday seasons a thing of the past as long-haul travel and unseasonable weather disrupt the get-away cycle, says eBay

by Will Corry on September 25, 2014

Latest Research : eBay.co.uk records over 30 searches per minute for ‘bikini’ in January 2014, but more than two searches per minute for ‘skis’ in July 2013-

London, 25 September 2014 – @eBay_UK Advertising insights released today have revealed significant opportunities for travel brands, tourism boards and related businesses to tap into the ‘always-on’ holiday season, as long-haul travel and unseasonable weather disrupt traditional get-away cycles.

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Nielsen / Motor products, computer equipment and eBooks set to be fastest growing e-commerce items

by Will Corry on September 25, 2014

Clothes, hotel rooms and airline tickets most popular items purchased online
Delivery costs and online security concerns “holding back e-commerce’s true potential”
British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy. 

The proportion of Britons who intend to use the internet to buy cars, motorcycles or related accessories ‘in the next six months’ has jumped more than three times since 2011, from just 5% to 17% in 2014. Similarly, the intent to go online to purchase computer hardware (to 28%) and software (to 30%) as well as eBooks (to 33%) has tripled.

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Events in October / Pingtree mark ad:tech with charity cash – ad:tech London

by Will Corry on September 25, 2014

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Event News : ad:tech London launches online newsroom

by Will Corry on September 25, 2014

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Over 100 Unilever marketers are signed up to attend – will you be joining them? / Upcoming events – October / ad:tech London

by Will Corry on September 25, 2014

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