The UK’s leading international digital marketing agency Oban Multilingual Search is proud to announce its involvement at this year’s Internet Retailing Expo at NEC, Birmingham. Pop by stand D70 and find out how your international online presence can be leveraged to radical new heights.
With a reach that spans more than 30 countries, Oban works with some of the world’s biggest online retail brands and businesses. From De Beers to UGG Australia Oban helps build effective online strategies that use local insights and trusted expertise.
House of Fraser has selected Maxymiser, the global leader in unified customer experience optimisation, to measure and better understand its customers’ online and cross-channel behaviour.
House of Fraser operates 61 stores across the UK and Ireland with reported sales of over £1.2bn per annum. However, with an international brand reputation for quality, House of Fraser’s optimisation team also needed to ensure that customers’ expectations of the online experience reflected the experience in store.