Get in Touch

Ecommerce

Maximizing conversions through cross-device retargeting / Conversion Conference London

by Will Corry on July 31, 2014

[more…]

Response One launches new ‘Affinity Sampling Service’ to help brands get into the right hands

by Assistant Editor on July 29, 2014

Maybelline and P&G among first to sign up

Response One, a leading data-driven marketing agency owned by St Ives Group @StIvesGroup, has launched Affinity Sampling, a targeted sampling service that helps brands directly reach their target audience.

Based on Response One’s in-depth analysis of consumer data, the service allows brands to pair with a trusted ‘carrier brand’ that distributes their product samples to individuals based on demographic and brand preference information.

http://www.responseone.co.uk/

[more…]

Research / Worldwide ecommerce sales to increase nearly 20% in 2014 / eMarketer

by Will Corry on July 23, 2014

[more…]

What to consider when choosing a platform for your e-Commerce business

by Will Corry on July 22, 2014

When setting up a business online, it's vital that you choose the right e-Commerce platform from which to sell your goods.

One of the key factors to take into account when establishing an online business is whether you're going to trade via a third party site such as eBay, or through your own website.

Most online business owners will start selling via third party sites and then create their own website at a later date.

If you decide to use a hosted e-Commerce solution for your own website, there are plenty of options to choose from. Webstore and online retail experts Veeqo have created a useful overview of the biggest and best e-commerce platforms out there.

[more…]

Tremor Video and DoubleVerify partner up to tackle online ad fraud

by Will Corry on July 16, 2014

Video ad technology company Tremor Video @TremorVideo has formed an international partnership with digital performance company DoubleVerify @doubleverify to reduce online ad fraud by eliminating machine or bot-based impressions from campaigns.

When a call to serve an ad is received, DoubleVerify’s advanced fraud protection technology determines whether it’s from a bot or consumer – if it's a bot the impression is blocked and the ad won’t be served. The partnership covers the U.K., U.S. and Canadian markets. [more…]

Vitality sponsor Eurosport Tour De France coverage / Specific Media : Householding Garage Access with Nissan, Kia and Infiniti / Expedia ‘Travel Yourself Interesting’

by Will Corry on July 5, 2014

[more…]

A 97% increase in conversion rates of Western Union’s online banner advertising / Affectv

by Will Corry on July 4, 2014

SignalAd improves Western Union’s online advertising effectiveness by 97%

Affectv’s SignalAd technology demonstrated a 97% increase in conversion rates of their online banner advertising in a test campaign with Western Union. By understanding and translating the real-time data people produce as they go about their daily digital lives into relevant signals, @Affectv can deliver a new standard in digital advertising; SignalAds. [more…]

Events : ad:tech London – an opportunity to meet and bond with existing and prospective customers

by Will Corry on July 3, 2014

[more…]

eMarketer: UK mobile ad spending to pass the £2 billion mark this year – plus comment by Andrew Goode, Project Sunblock

by Will Corry on July 1, 2014

[more…]

Events : Lights, camera, action / The Jumpstart Revolver July 3rd 2014

by Will Corry on July 1, 2014

The Jumpstart Revolver is a new event full of fast paced, best practice presentations straight from the IRTV studio.

We’ve got a new venue, a new format and the event will be live-streamed on our website, if you haven’t registered to join us yet you can do so by clicking here: http://etail.li/JumpstartRevolver

The event will cover two key topics that have proved very popular with the Internet Retailing audience: International and Omni-channel, we’ve got loads of presentations from leading retail suppliers and you’re welcome to pop in for a couple of sessions, or stay all day and join us for lunch.  Register for your free place here: http://etail.li/JumpstartRevolver

[more…]