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Events : Conversion Conference … Two days of conference, two tracks, 20+ exciting sessions

Events : Conversion Conference … Two days of conference, two tracks, 20+ exciting sessions

by Will Corry on September 26, 2016

Two days of conference, two tracks, 20+ exciting sessions with profound strategies and 20+ speakers from the UK, US and Europe. Check the speakers for 2016.

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How many inbound leads are needed to reach your financial targets?

by Will Corry on September 23, 2016

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Email Marketing Update from E-goi

Email Marketing Update from E-goi

by Will Corry on September 16, 2016

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TCC Global acquires Summit

TCC Global acquires Summit

by Simpson on September 16, 2016

TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers.

The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of £47m in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.

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“I love the new brand. It looks beautiful, is customer focused and gives a clear, simple route to our products” / Kate Cox, CMO, 123 Reg

by James on September 16, 2016

123 Reg, the UK’s leading domain registrar has revealed a new brand strategy and identity in a bid to become even more accessible to micro business customers. It has been created by next generation business consultancy, BrandCap.

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4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present

4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present

by Will Corry on September 10, 2016

Things to consider when building an e-commerce website

Digital commerce is not the future, it's the present. Over the past years there has been a growing trend towards online sales, with e-commerce in the UK alone expected to reach a staggering €174 billion in 2016.

While not all merchants are ditching their brick and mortar stores, more and more sellers are beginning to move their transactions online. With rent costs on the rise in urban centres, this is a prudent move.

However, creating a successful e-commerce site requires careful consideration and design. We've listed some crucial steps in building an e-commerce site below.

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“Beer Button” : Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

“Beer Button” : Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

by James on September 6, 2016

Carling has today launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers.

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B2B Marketers : A step by step guide to planning an effective ‘Inbound Marketing Strategy’ / Special Download

by Will Corry on September 4, 2016

Inbound Marketing : Download the guide HERE >>>>>

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Grass Roots Group to join forces with Blackhawk Network

Grass Roots Group to join forces with Blackhawk Network

by Loudmouth PR on September 2, 2016

Grass Roots (Grass Roots Group Holdings Ltd.), a leading employee and customer engagement solutions company, has entered into an agreement to be acquired by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company based in California.

The acquisition is expected to allow Grass Roots to offer new products and capabilities to its current clients, as well as take advantage of Blackhawk’s global network to broaden Grass Roots’ international reach.

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Meetrics receives third funding round for digital ad effectiveness platform

Meetrics receives third funding round for digital ad effectiveness platform

by Will Corry on September 1, 2016

New capital helps put international expansion plans into action

Meetrics has successfully completed its third round of funding. Two well-known experts in the ad-tech industry, Thomas Falk (eValue) and Ronald Paul (Muzungu Capital), are the newest members to join the company's partners. Alongside the newcomers, two long-standing investors, VC Fonds Technologie Berlin (operated by IBB Beteiligungsgesellschaft) and yabeo Capital are also involved in this investment round.

Meetrics now has new capital that amounts in total to a seven-figure sum that will primarily be used for further European expansion. [more…]