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Which group are most opposed to the use of emojis in brand marketing?

Which group are most opposed to the use of emojis in brand marketing?

by on December 11, 2017

Whilst most Brits are happy to send emojis to friends and family, a new study shows less than half of GB consumers wouldn’t engage with a brand that uses them in its digital marketing


Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 has highlighted that while the majority of GB consumers are keen to use these graphics in their messages to friends and family, far fewer are amenable to brands using them in their marketing messages. [more…]

WooCommerce Vs. Shopify: Which is the best? … Tutorial by Hostinger

WooCommerce Vs. Shopify: Which is the best? … Tutorial by Hostinger

by on November 16, 2017

E-commerce has turned into the most accepted business-to-customer platform which allows you to display and sell your products to vast internet users.

When it comes to choosing an eCommerce platform, choices are endless. However, WooCommerce and Shopify are the two most popular platforms to create an online store. And people often get confused between them.

[more…]

Mobile eCommerce – Facts for a successful online shop

Mobile eCommerce – Facts for a successful online shop

by on October 20, 2017

Smartphones and tablets are replacing the classic desktop. Therefore it is hardly surprising that more and more mobile shopping is taking place.

To make the online shopping experience as straightforward and as enjoyable as possible, your online shop should be optimised for tablets and smartphones.

By Herbert Buchhorn* [more…]

Manchester Events : The best speakers in search marketing. Actionable 30 minute learning sessions

Manchester Events : The best speakers in search marketing. Actionable 30 minute learning sessions

by on September 11, 2017

More information HERE >>>>

Early Bird tickets: £195 + VAT on sale until 13th September.

Full price tickets: £245 + VAT will be on sale from 14th September. [more…]

New research from equimedia reveals that over nine in ten of Mum’s favourite brands offer poor mobile experience

by on August 2, 2017

According to research released today by digital media agency, equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds.

The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed brands achieved a ‘good’ rating when it came to mobile download speeds.

[more…]

LiveRamp now available to publishers

LiveRamp now available to publishers

by on July 19, 2017

Provides Publishers access to People-Based Marketing Budgets

Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.

This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

[more…]

Running like new – MacBook

by on July 7, 2017

Upgrading your Mac to OS Sierra

If you have owned your Mac for a few years, chances are it is becoming a little slow and glitchy. You might be counting up the dollars to see if you can upgrade to a new machine, but let's face it, a new MacBook is not cheap.

Before you go down the route of spending all next year's holiday savings, we have spoken to the experts in MacBook repair from Fixapplenow.com to see how you might be able to get your old MacBook running like new, and top of the list comes upgrading the operating system to the macOS Sierra, which was released towards the end of last year.

[more…]

‘Fresh’ research on mobile marketing and the customer experience

‘Fresh’ research on mobile marketing and the customer experience

by on July 5, 2017

Mobile shopping search is retailer’s biggest and fastest opportunity for growth
  • Shopping search on mobile is retailers largest single source of traffic by far.
  • Shopping search on mobile also has the highest bounce rates…as high as 83%­
  • 51% of sales of from paid channels happened on mobile.
  • Non branded search activity on mobile device is retailers poorest converter.
  • The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.

http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/

[more…]

B2B Marketers : Improve SEO for your E-commerce … E-GOI

B2B Marketers : Improve SEO for your E-commerce … E-GOI

by on July 1, 2017

What is E-goi?

Multichannel Marketing: Email, SMS,Voice, Forms and Social Media

Check their new site today .....

 

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