Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores, but today retailers are finding new and more creative ways to harness the still-spectacular power of social media.
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Direct marketing industry expert Janet Snedden has joined customer engagement agency Amaze One @AmazeOneNews as strategy director.
Reporting to Amaze One Managing Director Neil Evans, Snedden will lead business and marketing strategy for new and existing clients, ensuring Amaze One achieves results which are out of the ordinary. She will also drive the design of effective engagement solutions for clients to help them fully exploit the customer intelligence at their disposal.
— Will Corry (@slievemore) January 24, 2015