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LiveRamp now available to publishers

LiveRamp now available to publishers

by Clare on July 19, 2017

Provides Publishers access to People-Based Marketing Budgets

Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.

This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by Clare on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

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Running like new – MacBook

by Will Corry on July 7, 2017

Upgrading your Mac to OS Sierra

If you have owned your Mac for a few years, chances are it is becoming a little slow and glitchy. You might be counting up the dollars to see if you can upgrade to a new machine, but let's face it, a new MacBook is not cheap.

Before you go down the route of spending all next year's holiday savings, we have spoken to the experts in MacBook repair from Fixapplenow.com to see how you might be able to get your old MacBook running like new, and top of the list comes upgrading the operating system to the macOS Sierra, which was released towards the end of last year.

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‘Fresh’ research on mobile marketing and the customer experience

‘Fresh’ research on mobile marketing and the customer experience

by Will Corry on July 5, 2017

Mobile shopping search is retailer’s biggest and fastest opportunity for growth
  • Shopping search on mobile is retailers largest single source of traffic by far.
  • Shopping search on mobile also has the highest bounce rates…as high as 83%­
  • 51% of sales of from paid channels happened on mobile.
  • Non branded search activity on mobile device is retailers poorest converter.
  • The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.

http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/

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B2B Marketers : Improve SEO for your E-commerce … E-GOI

B2B Marketers : Improve SEO for your E-commerce … E-GOI

by Will Corry on July 1, 2017

What is E-goi?

Multichannel Marketing: Email, SMS,Voice, Forms and Social Media

Check their new site today .....

 

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15 creative lead generation ideas plus new ‘concentrated content concept’

by Will Corry on May 17, 2017

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Learn how to be a world class CRO practitioner ….. The Conversion Elite Conference – 6th July at The Trampery, London EC1

by Will Corry on May 15, 2017

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Why is Magento the best platform for eCommerce?

Why is Magento the best platform for eCommerce?

by Will Corry on May 15, 2017

With over a quarter of all ecommerce sites running on Magento, it’s hard to ignore how successful this platform is for online businesses. It’s not just the little guys either; a lot of the biggest brands out there use Magento, such as Magento… the list goes on and on.

But why is it so popular, given that there are so many different platforms to choose from? The quick answer is that it’s because Magento is the most specialised yet versatile platform for eCommerce websites. The long answer is a laundry list of different reasons it out performs other ecommerce platforms.

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New report highlights e-commerce opportunities for brands in international athleisure markets … Oban International

New report highlights e-commerce opportunities for brands in international athleisure markets … Oban International

by Will Corry on May 7, 2017

Athleisure markets’ global growth driven by authenticity and aspiration. Oban International the global digital marketing specialist, has published a report identifying the differing perceptions of athleisure brands – apparel brands combining athletics and leisure styles -  globally.

The report highlights international e-commerce opportunities for brands in international athleisure markets using digital marketing to drive e-commerce growth.

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Events : Build, manage, and scale a CRO programme. Including tips, tricks, and strategies for creating teams, hiring, firing, managing, training and scaling

Events : Build, manage, and scale a CRO programme. Including tips, tricks, and strategies for creating teams, hiring, firing, managing, training and scaling

by Will Corry on May 3, 2017

 

CRO for Agencies and Practitioners .... A new course from Craig Sullivan

REGISTER

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