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4 days to ad:tech London – we are excited as kids on Christmas Day

by Will Corry on October 9, 2015


Movers and Groovers : Customer Engagement Agency Amaze One Hires Bowling as Head of CRM Comms

by Assistant Editor on October 7, 2015

Amaze One, a collaboration between St Ives Group-owned Occam and Amaze, has appointed Helen Bowling as its head of CRM communications.

Reporting to Sarah Hooper, director of planning and CRM communications, Bowling will be responsible for shaping the direction of the company’s CRM communications vision, as well as heading the customer targeting team. She will also be involved with campaign delivery across all Amaze One clients.


Exclusive : adconnection CEO, Catherine Becker, on key media trends

by Will Corry on October 6, 2015

This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is taking.


Details Make a Difference: How Small Touches Can Strengthen Your Brand

by Will Corry on October 3, 2015

When you're trying to figure out how to maximize your customer base, always return to the brand, because that's what people remember. Whether you spend much time on your marketing plan or not, brand recognition is essential in the busy global marketplace of today.


Here are the three things to consider when you’re testing the Internet for its marketing prowess

by Will Corry on September 25, 2015

One of the things which no one can deny is that people get their information in a variety of more ways than ever. For businesses this can be a challenging thing to wrap their collective consciousness around. Of course you want to stick with tried and true metrics which have always worked for you. However the significance of Internet marketing in today’s world cannot be overstated.

Here are the three things to consider when you're testing the Internet for its marketing prowess. [more…]

4 essential tips for building a startup website

by Will Corry on September 18, 2015

Launching a successful startup can be challenging in any industry, especially in today's ultra-competitive online environment. As society continues to grow fonder of the World Wide Web, startups without websites are becoming like unicorns - you won't find one any time soon.

That's because almost everyone understands that the internet can play a vital role in the success of any young company in the 21st century. With that said, let's look at four essential tips that every startup should heed when building their company website: Graphics by Shutterstock


AdWords : If your ads are not appearing to the right audiences or converting properly,you can end up out of pocket

by Will Corry on September 10, 2015

Why It's Easy to Waste Money on a Bad AdWords Campaign

PPC advertising is big business. Last year, £3 billion was spent on search advertising in the UK alone, and of that 90% was used on Google AdWords.


eBay & eCommerce : 100 tools and services to help simplify and automate your day-to-day tasks … courtesy of Tamebay

by Will Corry on September 7, 2015


Why your business NEEDS to blog .. eSeller

by Will Corry on September 4, 2015


Forrester Research : 5 proven (& often ignored) tactics that increase conversion rates for eCommerce – Special ebook download exclusive to theMarketingblog

by Will Corry on September 4, 2015