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“Sampling in a digital world” by Natalie Betts, Response One – a St Ives Group company

by Assistant Editor on September 16, 2014

By Natalie Betts, experience marketing manager at Response One - a St Ives Group company

Sampling activity has gone a lot further than promo girls handing out mini deodorants at train stations or cubed cheese handed out with a trial voucher at your local superstore. This traditional activity still has its place, of course. But in a multimedia world of waning consumer attention, brands need a more impactful and immediate way of getting into the hands of their target market.

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Amobee have bought Adconion Direct and Kontera Technologies

by Will Corry on September 16, 2014

Amobee has today announced the completed acquisition of Adconion Direct and Kontera Technologies, Inc. for a combined $359million.

Operating as one entity under the Amobee brand, the integration of the three firms technologies will see the new Amobee offer the most advanced cross channel digital marketing technology platform and solutions in the advertising and technology industries.

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Silver Surfers ignore tech-led shopping – Northern Ireland wed to the high street / SmartFocus

by Will Corry on September 15, 2014

We concentrate on an important survey of 2,000 people commissioned by leading digital marketing company SmartFocus,

  • - national survey analyses UK’s digital and analogue shopping habits
  • - shopping preferences strongly linked to age
  • - digital gap widening - Silver Surfers ignore tech vs Generation Y embrace smart-phone shopping
  • - Northern Ireland wedded to the high street - shoppers lie behind the digital curve

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“Words that come after ‘the dot’ could become just as important as what comes before it” / Stuart Fuller, NetNames

by Will Corry on September 9, 2014

"Words that come after ‘the dot’ could become just as important as what comes before it"  New domain names: a golden opportunity for brands /  By Stuart Fuller, Director of Commercial Operations and Communications at NetNames The internet is an ungoverned mesh of intertwined networks with very few barriers to entry, yet it provides huge benefits to businesses.

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adconnection launches leading tee time booking engine GolfNow in UK TV campaign

by Will Corry on September 9, 2014

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Events : Keynoted by retailers who have led transformation within their business / Internet Retailing Conference 14th October 2014, London

by Will Corry on September 7, 2014

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50% of UK’s online shoppers buy from their beds

by Will Corry on September 7, 2014

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Food, drinks, music, dancing in the street and loads more / Digital Summer Party

by Will Corry on September 2, 2014

Digerati Party: OMN London invites world leading digital marketers and tech industry professionals to its Digital Summer Party

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Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

Register Free

ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

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The latest news about ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

More information about ad:tech London

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