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E-commerce : 20-40% of all clothing purchased online is returned – Srishti Dhawan, Pragma

by Will Corry on March 30, 2015

Fit to bust  ... It is estimated that approximately 20-40% of all clothing purchased online is returned, and these numbers vary drastically across categories. While t-shirts and menswear get a low rate of return, dresses can account for 60% of the returns.

Initially retailers focussed on making their delivery models more flexible, encouraging shoppers to buy, try and return. The problem with this solution is that no matter how easy the retailer return/delivery policy is, customers still need to invest time and effort in making that return, and often end up in a physical store for the final purchase. This is evident in the rise of click and collect, particularly in fashion.

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Reaching a global audience with InternetRetailing Media’s exclusive new partnership with Clarion Events

by Will Corry on March 28, 2015

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Business broadband the do’s and the don’t’s

by Will Corry on March 27, 2015

Modern businesses rely on the Internet to carry out their day to day transactions. For this reason, business broadband services should be fast enough to enable such businesses conduct their online transactions efficiently.

A fast connection offers sufficient bandwidth and unparalleled performance, regardless of the number of people/applications sharing it at any given time.

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Argos confirms plans for 10 concession outlets within Sainsbury’s stores

by Will Corry on March 25, 2015

Argos has stepped up its digital transformation by confirming plans for 10 concession outlets within Sainsbury's stores.

The retailer, which makes products from electronics to garden furniture, and the supermarket chain see the partnership as an opportunity to boost customer numbers, convenience and choice for shoppers, despite both offering general merchandise (GM) including TVs.

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Publishers monetizing with InMobi have seen up to 5x increase in monetization

by Will Corry on March 25, 2015

InMobi Native Ads Platform Powers Monetization Of World’s Leading Social and Messaging Apps

Native Ads Drive Upto 5x Higher Monetization For Publishers

InMobi, the world’s most powerful mobile advertising platform, is quietly powering the Publishers monetizing with InMobi have seen up to 5x increase in monetization.  Social and messaging apps are among the fastest growing categories on app stores.

Most apps in this category are extremely specialized  – Publishers monetizing with InMobi have seen up to 5x increase in monetization., sharing common interests like superheroes or comics.

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Latest tweets about IRX 2015 which starts tomorrow Wednesday 25th March

by Will Corry on March 24, 2015

The Internet Retailing Expo (IRX) at the NEC, Birmingham, 25-26 March 2015 alongside @edeliveryexpo. News, ecommerce updates & live streaming from @etail.

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There are just 3 days left to the Internet Retailing Expo – 25th / 26th March 2015

by Will Corry on March 22, 2015

There are just 3 days left to the Internet Retailing Expo 2015 and we wouldn't want you to miss it.

This year, IRX is bigger than ever with a co-located brand new show,eDelivery Expo (EDX), focussing on delivery, distribution, operations, warehousing and supply chain.

More information about IRX 2015 ...here


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SMX London – Get an extra 15% discount – your special code is THEMARKETINGBLOGSMX

by Will Corry on March 19, 2015

Search Marketing Expo. Save up to £700 with Early Bird Rates until March 27 – register today! Use code THEMARKETINGBLOGSMX and grab an extra 15% discount.

With a programme created by leading search engine news site Search Engine Land, SMX London is a marketing conference with an integrated look at both digital and traditional marketing.

There is also an optional ‘boot camp’ on 19th of May for marketing professionals who are looking to get up to speed on keyword research, link building, paid search and SEO friendly web design (9am-5pm).

Another article about SMX London 2015

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QVC’s Eddie Woffinden’s Top Tip for Multichannel Merchandising

by Will Corry on March 19, 2015

Eddie Woffinden, head of digital merchandising at QVC and one of the key speakers at this year’s Internet Retailing Expo (IRX 2015), gives his exclusive guidance to those retailers looking to improve their merchandising across channels. Read Eddie's Tips

Focus on what the different channels are used for and how your customer uses them. Study the data to see the differences. Don’t just assume an ‘omni-channel’ approach for merchandising your channels and simply put the same message on them all. They are unique devices and understanding that is important.

For further information and to book your place now visit www.internetretailingexpo.com or www.edeliveryexpo.com.

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Is your social presence a little dry? Could it do with being a little juicier

by Will Corry on March 19, 2015

Are you ever worried that your social presence is a little dry and could do with being a little juicier? Well, orange you glad to see SocialBro and Innocent pear up to help your Twitter profile become the apple of your customer’s eye? [more…]