"This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads to be audited and show how their processes meet the industry agreed good practice principles specifically designed to reduce the risk of ads appearing against inappropriate content.
Currently 34 companies have received this seal for Brand Safety and we advise advertisers to check whether potential ad trading partners have this certification."
Richard Foan, chairman of JICWEBS, the independent body responsible for developing standards for online ad trading.
Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.
Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange. [more…]
Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers.
UK retailers are missing out on £2bn in online revenue each year due to slow websites and not having guest checkouts, according to a new report on ecommerce performance, by online retailing specialist Summit. Argos and Sainsbury’s topped the table of the UK’s 50 biggest retailers, with John Lewis, Screwfix and Tesco following closely behind.
The bottom position is jointly held by Dorothy Perkins, Superdrug, Topshop, and Evans with a score of 56%. Topshop scored only 13% for online customer service, as a result of slow response times and limited contact options for customers. To find out more and to download the full report, visit summit.co.uk/scorecard
Top strategic predictions for 2016 and beyond: The future is a digital thing
Did you know?
- By 2018, 20% of all business content will be authored by machines
- By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
- By YE18, customer digital assistants will recognize individuals by face and voice across channels and partners.
- By 2020, autonomous software agents outside of human control will participate in 5% of all economic transactions.