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Sailthru decreases acquisition costs and increases revenue from new customers for Rent the Runway, SheKnows Media and Betabrand

Sailthru decreases acquisition costs and increases revenue from new customers for Rent the Runway, SheKnows Media and Betabrand

by James on August 22, 2016

Sailthru, the leading Customer Retention Cloudsm for the world’s top retail and media companies, today announces it has decreased new customer acquisition costs by up to 45 percent and increased expected lifetime value by more than 50 percent for brands including Rent the Runway, SheKnows Media and Betabrand.

Through omnichannel customer profiles and a data science-driven product suite, Sailthru enables marketers to connect retention data and acquisition programs to increase spend efficiencies and improve outcomes.

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What’s buzzing? : Mirakl, Darty, Database Marketing, Data8, AudienceScience

What’s buzzing? : Mirakl, Darty, Database Marketing, Data8, AudienceScience

by Will Corry on August 18, 2016

Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins, and new category growth after implementing the Mirakl Marketplace Solution in 2014.

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Research : Ad blocking: latest IAB/YouGov stats

Research : Ad blocking: latest IAB/YouGov stats

by Will Corry on August 17, 2016

Contextual data and insights from the IAB’s latest quarterly report, in conjunction with YouGov.

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Free newsletter templates from E-goi

Free newsletter templates from E-goi

by Will Corry on August 9, 2016

funcionalidades templates

Get your newsletter up and running in a snap

Select a template type, mix and match colours, add your contents and there you go!

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Feefo appoint Delete to transform consumer User Experience

by Assistant Editor on August 8, 2016

Feefo, the global feedback engine, has appointed digital agency Delete to redesign its main consumer touchpoints as part of a wider remit of the business, placing greater emphasis on customer experience.

The consumer ratings and reviews platform, which currently provides verified customer reviews for over 3,000 businesses in the UK and abroad including Expedia, The White Company and AXA is looking to extend its reach to a wider consumer audience.

As part of the agreement, Delete will work with Feefo to improve the UX of the customer review processes and create a more compelling platform for merchants to present their ratings and reviews, with a strong focus on mobile optimisation.

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Which are the best and the least effective conversion channels? Including the 5 overall most effective channels

Which are the best and the least effective conversion channels? Including the 5 overall most effective channels

by Will Corry on August 5, 2016

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Figleaves prepares to replatform on to a responsive website

Figleaves prepares to replatform on to a responsive website

by Will Corry on July 23, 2016

Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.

Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.

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“People do not buy goods & services. They buy relations, stories & magic” – Seth Godin – The History of Marketing

by Will Corry on July 23, 2016

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“8 top tips for outstanding on-pack promotions” / PromoVeritas

“8 top tips for outstanding on-pack promotions” / PromoVeritas

by promoveritas on July 19, 2016

On-pack promotions can create the kind of customer engagement that most CEO’s dream about. And this is why some promoters run the same promotion time after time with great success.  The only problem is that they are incredibly easy to get wrong, so here are our top tips to make sure your on-pack is on point.

1.    Have more than one Star Prize – If someone wins your big prize early on in the campaign it could lose momentum. It is generally best to go for a small number of star prizes alongside a large number of lesser value ones so that you have more winners, and plenty of happier customers. [more…]

“The best way to nurture your leads and improve marketing and sales alignment” – Exclusive download

“The best way to nurture your leads and improve marketing and sales alignment” – Exclusive download

by Will Corry on July 15, 2016

This new guide highlights the challenges companies face when thinking about marketing automation, from strategies to platform choice, and how to overcome them.

Whether you are already using marketing automation or considering if it’s worth the investment, this guide will help you make the most of a software solution which has fast become essential within digital marketing.

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