— Will Corry (@slievemore) January 24, 2015
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – confirms that, in mid-December at the IPA, it held the first cross-industry* technical group meeting designed to tackle online ad fraud.
The industry is aiming to publish anti-fraud good practice principles for the UK market in July 2015 and, beyond that, to announce the first companies to be accredited for meeting industry-agreed standards to reduce the risk of fraudulent ads being served.
Really Simple Systems, @ReallySimpleSys one of the world’s largest providers of Cloud CRM systems launches it's Email Marketing module. The new module will enable sales teams to see detailed prospect interactions with individual marketing campaigns. [more…]
Amaze One, a new breed of customer engagement agency that will use a seamless mix of data and digital marketing expertise to deliver out of the ordinary CRM campaigns for brands, launches today.
Amaze One is a collaboration between St Ives companies Amaze and Occam DM. It has been set up to break down the inherent silos of traditional CRM processes, providing insight-driven creative communications by blending data and digital disciplines to engage customers and deliver long-term, profitable relationships for clients.
The business was established as a response to client demand for a different way of looking at CRM, turning each aspect of every customer interaction into information that creates value, both for consumers and clients’ businesses.