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Events : Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?

by Will Corry on April 12, 2015

ad:tech London – Call For Papers Now Open

Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?  You have until 5pm, Friday 12 June to submit your paper to speak at the event for modern marketing and media.

If your paper is selected, you will have the chance to show an audience of thousands of prospective partners, clients, press and industry talent how your company and people are pushing the boundaries in marketing and media.

ad:tech London 2015 conference - call for papers

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Buy a mailing list for direct mail, telemarketing & email campaigns / Electric Marketing

by Will Corry on April 12, 2015

With around 200 companies offering mailing lists in the UK, choosing what's best for your campaign can seem daunting. This guide aims to help you through the maze, explaining terms used and offering advice to ensure that you don't get ripped off by one of the industry's infamous cowboys.

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“Your customers reflect your marketing and your marketing reflects your customers” / Iain Lovatt, Blue Sheep and Blue Venn

by Will Corry on April 10, 2015

You get what you get because you do as you do.

Your customers reflect your marketing and your marketing reflects your customers

I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase, which was originally written by American novelist, Mark Twain: “if you only do what you’ve always done you’ll always get what you always got,” being applied in many ways – but the sentiment is consistent – if you do the same thing in business (or in your personal life come to think of it), the outcome is also likely to be the same.

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Average household owns 7+ internet-devices, drives online adspend up to record £7.2bn / Internet Advertising Bureau UK

by Will Corry on April 9, 2015

THE AVERAGE HOUSEHOLD NOW OWNS 7.4 INTERNET DEVICES –

DRIVING DIGITAL AD SPEND UP 14% TO RECORD £7.2BN

  • Nearly four in ten UK households bought a tablet in the last year
  • Banking/finance is area of people’s lives most affected without the internet
  • Display hits largest ever share of the digital ad pie – 32%
  • Mobile accounts for 23% of digital ad spend and 56% of social media spend

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13 Days to #CROworld : Use the code ‘themarketingblog’ and grab a 50% discount

by Will Corry on April 7, 2015

Use the code ‘themarketingblog’ and grab a 50% discount

Conversion World is the first conversion optimisation conference of it’s kind - a virtual conference that anyone can attend from anywhere in the world on any device.

Featuring 30 of the best Conversion experts, this three day event aims to educate CROs, digital marketers and business owners with actionable advice on how to improve their conversions and increase their revenue online.

https://www.conversionworld.co/

Use the code ‘themarketingblog’ and grab a 50% discount

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Watch : Aleksandr and Sergei hit Scwarzenegger with their buggy – a big mistake

by Will Corry on April 7, 2015

Comparethemarket.com’s meerkats bump into the action movie star Arnold Schwarzenegger in a new ad promoting the company’s two-for-one cinema ticket deal.

The new UK TV spot opens with meerkats Aleksandr Orlov and Sergei touring a Hollywood movie set in a stolen buggy and talking about Comparethemarket.com offering its customers two-for-one cinema tickets on Tuesdays and Wednesdays for a year.

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Argus and the unfortunate Good Friday meltdown blunder

by Will Corry on April 4, 2015

Argos was struck by a Good Friday meltdown across the country after an IT glitch meant shoppers could only pay by cash and had trouble collecting online orders.

Frustrated shoppers from Dunfermline in Fife to Woking in Surrey complained about the disruption at the catalogue shop, which forced a number of stores to close.

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The only way to deliver consistent customer experience in the digital age is for digital to permeate the business

by Will Corry on April 4, 2015

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How user friendly is your eCommerce website?

by Will Corry on April 3, 2015

Establishing a strong web presence is essential for companies across all respective industries who wish to remain competitive in the 21st century market and promote their business on a worldwide scale.

Utilising effective advertising and marketing strategies is the best way for any company, irrespective of its size and stature, to make clients and customers aware of the level of professionalism and quality of services or products they would receive.

While certain companies may prefer to remain traditionalists and stick with business cards, leaflets and flyers as a way of promoting brand recognition and trying to get a march on their market rivals, creating a website is undoubtedly the most modernistic and beneficial alternative.

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Industry-first pricing model for video ads launched by Exponential

by Will Corry on April 1, 2015

A new pricing model for online video ads has been launched by digital advertising specialist Exponential @exponentialinc to help advertisers and publishers to make it easier to buy and sell video advertising.

Called CPME, it is a hybrid model combining the best of the current CPM (cost per thousand) and CPE (cost per engagement) pricing models.

http://exponential.com/ [more…]