Get in Touch

Ecommerce

PPC : ‘Which ad is working the best?’

by Will Corry on June 2, 2015

PPC covers a large variety of online advert types, formats and platforms, each with their own purpose and usefulness.

Advertisers should always be trying new ad platforms, carrying out tests and measuring results; however, sometimes it is difficult to avoid that one question that your boss might ask you – ‘Which ad is working the best?’ – and when you have to answer it, your reply will never be foolproof.

[more…]

Events : Google UK, boohoo.com and New Look – First speakers announced for the 10th Internet Retailing Conference

by Will Corry on June 1, 2015


Events : First speakers announced for the 10th Internet Retailing Conference - Google UK, boohoo.com and New Look.

Read MORE

[more…]

Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?

by Will Corry on May 26, 2015

[more…]

Content Marketing : How the motor industry can achieve the best possible results for the money spent

by Will Corry on May 25, 2015

How Content Marketing Can Benefit the Motor Industry

When Felix Baumgartner made his record-breaking skydive for the Red Bull Stratos project in 2012, he did much more than set the record for distance and speed in a four-minute free-fall that saw him become the first human being to surpass the sound barrier while travelling outside of a mechanical vehicle.

Baumgartner also handed his sponsor a veritable gold mine of content marketing opportunities that could provide dividends for the next decade.

[more…]

Internet Retailing and eDelivery Conference 2015 websites now open

by Will Corry on May 24, 2015

Now open - The 10th Annual Internet Retailing Conference Website

The eDelivery Conference 13 October 2015 Website is now open

[more…]

“The founders of the Marketing Technology Association on why they founded the MTA”

by Will Corry on May 24, 2015

[more…]

New Study : “Just 26 per cent of retailers send insight-driven personalised communications to consumers”

by Assistant Editor on May 21, 2015

Only a quarter of the top 50 online retailers in the UK are sending their customers insight-driven personalised communications, according to research conducted by Teradata.

The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.

[more…]

Car boot parcel points: the industry’s thoughts by Sean Fleming, eDelivery

by Will Corry on May 21, 2015

Check the industry’s thoughts

[more…]

Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

by Will Corry on May 20, 2015

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.

[more…]