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Millennial Media have commissioned a unique and independent research study (via Opinium Research) looking at consumer attitudes towards mobile advertising in the UK, France, Germany and the US.
The new research study titled “What’s My Worth”, looks for the first time at what consumers believe their worth is to advertisers.
14.00-14.30 14th October 2015, Novotel, London
Retailer Case Study: Capturing the Pocket Books of Customer on the Go!
Last year we saw more retailers globally applying omnichannel retailing and trialing unique in-store marketing solutions.
So, where are we at now? Who is doing what?
How is this translating into the UK market?