When you're trying to figure out how to maximize your customer base, always return to the brand, because that's what people remember. Whether you spend much time on your marketing plan or not, brand recognition is essential in the busy global marketplace of today.
One of the things which no one can deny is that people get their information in a variety of more ways than ever. For businesses this can be a challenging thing to wrap their collective consciousness around. Of course you want to stick with tried and true metrics which have always worked for you. However the significance of Internet marketing in today’s world cannot be overstated.
Here are the three things to consider when you're testing the Internet for its marketing prowess. [more…]