With around 200 companies offering mailing lists in the UK, choosing what's best for your campaign can seem daunting. This guide aims to help you through the maze, explaining terms used and offering advice to ensure that you don't get ripped off by one of the industry's infamous cowboys.
You get what you get because you do as you do.
Your customers reflect your marketing and your marketing reflects your customers
I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase, which was originally written by American novelist, Mark Twain: “if you only do what you’ve always done you’ll always get what you always got,” being applied in many ways – but the sentiment is consistent – if you do the same thing in business (or in your personal life come to think of it), the outcome is also likely to be the same.
- Nearly four in ten UK households bought a tablet in the last year
- Banking/finance is area of people’s lives most affected without the internet
- Display hits largest ever share of the digital ad pie – 32%
- Mobile accounts for 23% of digital ad spend and 56% of social media spend
Comparethemarket.com’s meerkats bump into the action movie star Arnold Schwarzenegger in a new ad promoting the company’s two-for-one cinema ticket deal.
The new UK TV spot opens with meerkats Aleksandr Orlov and Sergei touring a Hollywood movie set in a stolen buggy and talking about Comparethemarket.com offering its customers two-for-one cinema tickets on Tuesdays and Wednesdays for a year.
Argos was struck by a Good Friday meltdown across the country after an IT glitch meant shoppers could only pay by cash and had trouble collecting online orders.
Frustrated shoppers from Dunfermline in Fife to Woking in Surrey complained about the disruption at the catalogue shop, which forced a number of stores to close.
The only way to deliver consistent customer experience in the digital age is for digital to permeate the business: http://t.co/cSTiVQkAn3
— Max Ryerson (@MaxRyerson) April 4, 2015