By Hannah Campbell, Operations Director at The Work Perk
A statement made last month by the CEO of Coca-Cola, Muhter Kent, indicated that the company will be shifting focus to the quality of its marketing messages rather than the volume of campaigns it rolls out.
In the past, the drinks behemoth has typically disseminated a pretty persistent onslaught of marketing messages, but has now made the decision to change tack in order to “enhance customer relations, build stronger brands and improve the quality of the marketing we are carrying out.”
This raises the question: why is a global brand such as Coca-Cola looking to change its marketing strategy? The answer lies in what consumers have come to expect from marketing in recent years. With consumers now more digitally engaged than ever before, brands must consider their messaging and the channels they use to engage with consumers.
As the number one closed-feedback ratings and reviews platform in the UK – meaning only genuine customers are invited to leave a review – Feefo welcomes recent reports of the Competition and Markets Authority and Department for Business Innovation and Skills efforts to clean up the Ratings and Reviews industry.
Adroll, the digital marketing specialists, today released their State of the Industry UK 2016 Report, revealing that 61% of marketers say programmatic ads provide a greater return on investment than traditional media. [more…]
Barclays increases email open rate by 106%, exceeding the click-to-open benchmark by 593%
Who: Barclays is a global financial services provider with over 1,700 bank branches in the UK and additional offices in North America, Africa, and Asia.
Problem: To create a more personalized banking experience, drive engagement, and uptake of loans. The Question: How to increase the number of potential and current customers that would take out a loan.
After Amazon Pantry, online retail giant Amazon is all set to shake up the British retail grocery market with the launch of its fresh grocery division, Amazon Fresh. According to the infographic below created by Retail Vision, the company is taking its latest endeavor very seriously and is aiming to grab 2% of the UK’s £149bn grocery market with fast delivery, and innovative ordering services.
Trials have already started in two major cities in the UK - London and Birmingham. Graphic by Shutterstock.
BuzzCity report shows that customer experience on mobile is critical for success BuzzCity, the global mobile advertising network releases its latest quarterly report on consumer mobile purchasing trends.
The study of global mobile users shows that people are now increasingly comfortable using mobile devices to shop, with nearly three quarters (69%) now browsing or buying on their devices – an increase of 10% since 2013. [more…]