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‘Always-on’ holiday season : Traditional holiday seasons a thing of the past as long-haul travel and unseasonable weather disrupt the get-away cycle, says eBay

by Will Corry on September 25, 2014

Latest Research : eBay.co.uk records over 30 searches per minute for ‘bikini’ in January 2014, but more than two searches per minute for ‘skis’ in July 2013-

London, 25 September 2014 – @eBay_UK Advertising insights released today have revealed significant opportunities for travel brands, tourism boards and related businesses to tap into the ‘always-on’ holiday season, as long-haul travel and unseasonable weather disrupt traditional get-away cycles.

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Nielsen / Motor products, computer equipment and eBooks set to be fastest growing e-commerce items

by Will Corry on September 25, 2014

Clothes, hotel rooms and airline tickets most popular items purchased online
Delivery costs and online security concerns “holding back e-commerce’s true potential”
British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy. 

The proportion of Britons who intend to use the internet to buy cars, motorcycles or related accessories ‘in the next six months’ has jumped more than three times since 2011, from just 5% to 17% in 2014. Similarly, the intent to go online to purchase computer hardware (to 28%) and software (to 30%) as well as eBooks (to 33%) has tripled.

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Events in October / Pingtree mark ad:tech with charity cash – ad:tech London

by Will Corry on September 25, 2014

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Event News : ad:tech London launches online newsroom

by Will Corry on September 25, 2014

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Over 100 Unilever marketers are signed up to attend – will you be joining them? / Upcoming events – October / ad:tech London

by Will Corry on September 25, 2014

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John Lewis, Zalando and House of Fraser to keynote October’s Internet Retailing Conference

by Will Corry on September 24, 2014

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Important Event News / Early bird rates for the Conversion Conference expire on Friday 26th September 2014

by Will Corry on September 24, 2014

Important Event News : Register for Conversion Conference London

Make sure you use MARKETINGBLOG14 for an extra 15% discount

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How Normans Musical Instruments redesigned its website and improved the user experience to increase conversions by 48%

by Andy Brown on September 24, 2014

Normans, www.normans.co.uk , is one of the country’s leading specialist suppliers of musical instruments and accessories.

Established for over 50 years, the company delivers the highest standards of quality and service to customers in the UK and throughout the world.

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Performics appointed lead digital marketing agency for Staples across Europe

by KSimpson on September 24, 2014

Performics has been awarded the account for all paid search and digital display activity for @StaplesUK across Europe, following a competitive pitch.

Staples, the world’s largest office products company and third largest internet retailer, http://www.staples.co.uk/ was looking for the best possible partner to understand customers’ online shopping needs and evolve to the next level of its digital expansion.

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Increasing conversions with retargeting / Red Cow Media

by Will Corry on September 24, 2014

What is retargeting? Retargeting has seen a huge surge in popularity throughout the online world in the past year or so, yet many companies and digital enthusiasts alike are still unfamiliar with the concept, particularly at an in-depth level.

Red Cow Media are a specialist search marketing agency based in Manchester. They have a wealth of experience in retargeting and conversion optimisation strategies for a vast range of clients locally, nationally and internationally. [more…]