Adroll, the digital marketing specialists, today released their State of the Industry UK 2016 Report, revealing that 61% of marketers say programmatic ads provide a greater return on investment than traditional media. [more…]
Barclays increases email open rate by 106%, exceeding the click-to-open benchmark by 593%
Who: Barclays is a global financial services provider with over 1,700 bank branches in the UK and additional offices in North America, Africa, and Asia.
Problem: To create a more personalized banking experience, drive engagement, and uptake of loans. The Question: How to increase the number of potential and current customers that would take out a loan.
After Amazon Pantry, online retail giant Amazon is all set to shake up the British retail grocery market with the launch of its fresh grocery division, Amazon Fresh. According to the infographic below created by Retail Vision, the company is taking its latest endeavor very seriously and is aiming to grab 2% of the UK’s £149bn grocery market with fast delivery, and innovative ordering services.
Trials have already started in two major cities in the UK - London and Birmingham. Graphic by Shutterstock.
BuzzCity report shows that customer experience on mobile is critical for success BuzzCity, the global mobile advertising network releases its latest quarterly report on consumer mobile purchasing trends.
The study of global mobile users shows that people are now increasingly comfortable using mobile devices to shop, with nearly three quarters (69%) now browsing or buying on their devices – an increase of 10% since 2013. [more…]
Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website.
Having a website alone isn’t the key to great results. Instead, it’s the ability. Your website has a hefty goal and it needs to wear many hats. A website needs to not just exist, it needs to perform. It needs to attract visitors, educate them and convince them to buy. But I know what you’re thinking – easier said than done. [more…]