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Top 10 digital media predictions for 2016 .. Strategy Analytics

by Will Corry on December 23, 2015

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Not long now. Just enough time to read our Christmas skincare survival guide

by Will Corry on December 22, 2015

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Women for Women : This Christmas remember – ‘great skin is kissable skin’

by Will Corry on December 18, 2015

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Events : Sign up now for the Online Conversion Rate Optimization Conference

by Will Corry on December 7, 2015

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“4 out of 10 marketers want agencies to invest more in data-related functions like segmenting and predictive modeling”

by Will Corry on December 5, 2015

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Black Friday: UK shoppers set to miss out on 3-billion-points earning opportunity

by James on November 25, 2015

Consumers look at more than price this Black Friday as loyalty and rewards rank highly among motivations for online shoppers

According to a new UK study of more than 1,000 online shoppers, ‘brand loyalty’ (49%) and ‘reward points on offer’ (33%) are high on the list of motivations for shoppers to press the buy button on Black Friday, behind the best deals on offer (68%).

The research suggests companies need to be thinking beyond price in order to differentiate themselves from competitors and get the most out of the biggest online shopping event of 2015.­­­

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New mobile ‘Path to Purchase Research’ reveals consumer purchase decisions are influenced by real-time location

New mobile ‘Path to Purchase Research’ reveals consumer purchase decisions are influenced by real-time location

by James on November 25, 2015

xAd’s third annual UK study shows 56% of consumers who research goods and services in-store convert to purchases on location.

xAd, the leader in location-based marketing that enables marketers to reach the right people based on the real places they visit every day, today announced the results of a study that examined how consumers’ relationship with mobile and physical location affects purchase behaviour and decisions.

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The benefits of data integration for your business

by Will Corry on November 25, 2015

Data integration is fast becoming an essential tool for any modern business. If you're still searching through piles of paperwork to find forms from the 80s, or struggling with an outdated accounting system passed down by the previous generation of staff, it’s time for your business to step into the modern age.

That means combining all of your resources into a fast, secure, central location. Here are some of the many reasons why you should upgrade to data migration software today.

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When and what is Cyber Monday?

by Will Corry on November 25, 2015

You might be well aware of Black Friday and the brilliant deals (not to mention occasionally violent scenes) that it produces, but Cyber Monday is hardly any less of a fixture in the shopping calendar, albeit with one big difference: it's an online-only affair.

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Marketing decision makers : This superb infographic has a list of top email blunders .. very, very useful

by Will Corry on November 18, 2015

Kevin Monk of Email Monks writes ... I wanted to touch base with you to share one of our recent resources (an infographic) on email marketing blunders.

Why email blunders? Well, as you know most brands are involved in email marketing these days, being one of the leading channels that drive ROI. In such a scenario, sometimes brands fall prey to blunders leading to a poor reputation and an “Oouch+Oops” condition. [more…]