Saatchi & Saatchi X, the global leader in shopper marketing, has been appointed to the Kerry Foods agency roster after a competitive pitch.
The agency, will be responsible for all shopper marketing activity around the latest Mattessons Fridge Raiders campaign featuring F.R.H.A.N.K., an artificially intelligent robot co-created with YouTube gamer Ali A and his community of millions of gaming fans.
The team will work alongside Saatchi & Saatchi, Mattessons’ lead creative agency, as a fully integrated team.
Rachelle Headland, managing director at Saatchi & Saatchi X (pictured) said “We can now take their brand ambition and bold consumer campaigns through to retail and direct to shopper channels seamlessly as an integrated team. We’re delighted to be working on the business”. [more…]
Award-winning app developer Mobikats (www.mobikatsenterprise.com) today announces the launch of its enterprise-grade Beura iBeacon Platform.
Beura is Gaelic for iBeacon and the platform brings unmatched location based relevance through smartly designed customisable iBeacons coupled with the Beura tracking and messaging platform. It enables brands to track audiences in real space, engage them in real-time and deliver tailored messages, from reward points to service information.
Beura targets consumer spaces such as retail stores, malls, museums, airports and hotels giving brands a chance to capture their audience in the moment with rich, relevant, proximity experiences.
Multi-million pound integrated campaign propels new retail platform Shoptility into UK market.
Supporting the website’s roll-out will be a heavyweight marketing campaign that will focus on PR and digital media activities.
To understand how businesses will be affected by trends in omnichannel retailing, it is important to know the developments that have contributed to its evolution. How have key breakthroughs in retail concepts, technologies, services and media tied this shift together, and how could they continue to change the retail landscape? I think there have been three key phases of development: [more…]
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