Here are this weeks marketing nuggets which I feel you will find interesting. Enjoy.
Nuggets : Free range shoppers, Pirates strung up, More strife at Tesco, Just Eat, UK car registrations
Get your success story loaded. Call us. Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism.
Will Corry 01784 434 412 email@example.com
Ahead of Mother’s Day this weekend, Rakuten Marketing has mapped three purchase trends that retailers should bear in mind when looking to capture last minute Mother’s Day sales. The trends are based on data insights from its network of over 400 online retailers. Topline insights include:
- 27% of mother’s day of sales are driven by shopping advice sites - highlighting the growing importance of shoppable content sites in the purchase journey
- A further 22% of sales are driven by vouchers and special offers – proof Brits still love a bargain
- Sales through tablets are on the rise around Mother’s Day up 70% year on year
Teradata Corporation (NYSE:TDC), the leading analytic data platforms, marketing applications and consulting services company, today announced it will no longer use the name eCircle in reference to its digital messaging and marketing automation product offerings across Europe, and will discontinue use of this term in its corporate branding lexicon.
Going forward, the name Teradata eCircle, which had been a transitional organisational name introduced and used in Europe after Teradata’s acquisition of Munich-based eCircle in June 2012, will simply become Teradata.
The market for menswear has long been considered the poor relation of womenswear, accounting for a mere third of the total UK annual clothing spend of over £30bn.