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Mobile accounts for 20% of digital ad spend and 53% of social media spend / IAB

by Will Corry on October 8, 2014

MOBILE VIDEO AD SPEND TRIPLES – NOW FASTEST GROWING ONLINE AD FORMAT
  • Native/content advertising hits £216m – accounts for over 20% of digital display ads
  • Total digital ad spend up 16.6% to 6-month record £3.5b

  • Mobile accounts for 20% of digital ad spend and 53% of social media spen

  • Britons increasing appetite for watching video content on computers, tablets and mobile phones helped drive digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.

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Video / “What’s this? – The numbers, they keep getting bigger and bigger”

by Will Corry on October 7, 2014

I want to challenge you about this new video. Halfway through please pause the video. Then - can you guess the ending – the punch line?  Here are some important clues

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Who’s coming to ad:tech London – 21-22 October 2014

by Will Corry on October 7, 2014

At 2 weeks out from ad:tech London 2014 we're giving you a sneak preview of the Advertisers, Media Agencies and Publishers who have registered to attend this year's event.

Not secured your place yet? click on the REGISTER NOW button

Interested in exhibiting, sponsoring or speaking at this year's event? It's not too late. Email jamesdb@dmgevents.com or call 0203 772 6053 for details

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More about Muted Youth’, the ‘Early Jobber’, and the ‘Aspiring Expert’ / Emma Berg, Northstar Research Partners

by Will Corry on October 6, 2014

The Kids are Alright  By: Emma Berg, Senior Research Executive, Northstar Research Partners

On a night out, sitting around a table surrounded by friends from all walks of life and varying ages, we look like any other group of under 30s might have done across the decades - loud, dysfunctional and distinctly bound by a general lack of commitment to anything or anyone.

But look a little bit closer and there is something a little bit different about us. You see, we are Generation Y. Or perhaps it would be more fitting to call ourselves Generation ‘why’.

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Events : 9 free to attend workshops / Internet Retailing Conference 14 October

by Will Corry on October 6, 2014

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The Internet Retailing Conference – Tuesday 14th October 2014 / Don’t miss it

by Will Corry on October 6, 2014


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Coventry City’s owner: ‘Digital disruption is bigger than the industrial revolution’ – by Dan Brain, ad:tech London 2014

by Will Corry on October 5, 2014

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Check the latest tweets for the Internet Retailing Conference – Tuesday 14 October London

by Will Corry on October 4, 2014

Refoundationing is the theme of IRC 2014.

It’s used to describe the process by which leading UK retailers, from M&S and Mothercare to B&Q and Argos, are transforming their businesses, putting digital first for a future in which customers will expect to shop in new, different and constantly-evolving ways.

http://internetretailingconference.com/

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Wanna see how you can cut banner ad production time by 95%? Meet us at adtech London – Book a meeting

by Will Corry on October 4, 2014

Streamline Your Banner Creation With BannerFlow

BannerFlow is the easiest and most streamlined way to build HTML5 display ads that run on all devices, screens and content, affiliate and advertising networks like Facebook™ or Google AdWords™.

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Nuisance calls : “If people have asked you not to call them, then don’t call them” / Important information on outbound sales and marketing calls

by Will Corry on October 3, 2014

Important information on outbound sales and marketing calls – TPS Screening

Stop making nuisance calls

3,000 credits for you - no charge

The Information Commissioner’s Office (ICO) has served Camarthen-based direct marketing company Winchester and Deakin Ltd (also trading as Rapid Legal and Scarlet Reclaim) with an enforcement notice ordering them to stop making nuisance calls.

The move comes after an investigation discovered they had made unsolicited marketing calls to people who had registered with the Telephone Preference Service (TPS) or who had asked not to be contacted and for whom Winchester and Deakin Ltd had not properly screened their data against the TPS or an interanl Do Not Call (DNC) list prior to making those calls.

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