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Average digital salary is £66,944 compared to £37,813 for a non-digital worker

by Will Corry on December 4, 2014

The candidate digital destination digital marketing careers whitepaper from TheCandidateLtd

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Saatchi & Saatchi X to deliver shopper marketing campaign for Mattessons Fridge Raiders

by Assistant Editor on December 3, 2014

Saatchi & Saatchi X, the global leader in shopper marketing, has been appointed to the Kerry Foods agency roster after a competitive pitch.

The agency, will be responsible for all shopper marketing activity around the latest Mattessons Fridge Raiders campaign featuring F.R.H.A.N.K., an artificially intelligent robot co-created with YouTube gamer Ali A and his community of millions of gaming fans.

The team will work alongside Saatchi & Saatchi, Mattessons’ lead creative agency, as a fully integrated team.

Rachelle Headland, managing director at Saatchi & Saatchi X (pictured) said “We can now take their brand ambition and bold consumer campaigns through to retail and direct to shopper channels seamlessly as an integrated team. We’re delighted to be working on the business”. [more…]

Mobikats launches Beura iBeacon mobile marketing platform

by Will Corry on November 30, 2014

App developer Mobikats has launched its Beura iBeacon platform, allowing retailers and others to track audiences in real space using heat mapping, engage them in real-time and deliver tailored messages, from reward points to service information.

Phillip Hunt, CEO of Mobikats, says: “Our vision is for Beura to become a data platform that understands audiences’ unique needs and services those needs, in real-time, real-space environments.”

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Black Friday frenzy leads to the question – Should we be prepared to queue online?

by Will Corry on November 29, 2014

Author: Mike Austin, CEO of Triggered Messaging

Very early on Friday morning before braving the rush hour traffic I decided to take a sneak peak at the Black Friday deals.

First port of call was Currys to check out some gadgets, but instead of the home page I was greeted with advice that due to website traffic demands I had been placed in a queue and the wait was over one hour.

Tesco and a number of other retailers had a similar approach.Black Friday special issue of theMarketingblog

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6 ‘fresh’ articles about ‘Black Friday Frenzy’

by Will Corry on November 27, 2014

The Dos and Dont's Of Black Friday And Cyber Monday : VoxPopMe, The Economist, Black Friday Fashion, Sainsbury's, Shopping Chaos

Black Friday started out as something that was only seen in America following the Thanksgiving holiday. However over the past few years we have seen Black Friday seep into the UK high street.

Black Friday is often regarded as the start of the Christmas shopping season and it sees retailers offering large discounts and sales…

Enjoy our special issue for Black Friday ..... [more…]

Beura : iBeacons have the potential to become the next generation marketing tool for retailers, museums, sport arenas and entertainment centres

by Will Corry on November 27, 2014

Mobikats Launches iBeacon Mobile Marketing Platform

Award-winning app developer Mobikats (www.mobikatsenterprise.com) today announces the launch of its enterprise-grade Beura iBeacon Platform.

Beura is Gaelic for iBeacon and the platform brings unmatched location based relevance through smartly designed customisable iBeacons coupled with the Beura tracking and messaging platform. It enables brands to track audiences in real space, engage them in real-time and deliver tailored messages, from reward points to service information.

Beura targets consumer spaces such as retail stores, malls, museums, airports and hotels giving brands a chance to capture their audience in the moment with rich, relevant, proximity experiences.

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Video : Shoptility, a brand new retail search engine launches with an ambition to change the way consumers shop online

by Will Corry on November 26, 2014

Multi-million pound integrated campaign propels new retail platform Shoptility into UK market.

Supporting the website’s roll-out will be a heavyweight marketing campaign that will focus on PR and digital media activities.

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Using retail channel history to predict the future

by Assistant Editor on November 25, 2014

By Aakash Patel, Analyst, Pragma - a St Ives Group company

To understand how businesses will be affected by trends in omnichannel retailing, it is important to know the developments that have contributed to its evolution. How have key breakthroughs in retail concepts, technologies, services and media tied this shift together, and how could they continue to change the retail landscape? I think there have been three key phases of development: [more…]

eDelivery Expo – the only UK event serving the multichannel logistics and operations professional

by Will Corry on November 25, 2014

There is a brand new expo co-located with the annual Internet Retailing Expo 2015: it's the new kid on the block eDelivery Expo http://edeliveryexpo.com/home/

When : 25-26 March NEC Birmingham. Register Now!

eDelivery Expo @edeliveryexpo is the only UK event looking at serving the multichannel logistics and operations professional 

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The top 10 trends in affiliate marketing for 2015 / Affiliate Window

by Will Corry on November 20, 2014

Affiliate Window have sent us their latest research. They say .....

We've just released our latest white paper looking at the top 10 trends in affiliate marketing for 2015 featuring lots of data/stats, industry opinions, and projections.

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