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ACHICA improves their personalised customer experience using Sailthru Technology

by Will Corry on April 7, 2014

7th April 2014: ACHICA, the members-only luxury lifestyle store, has entered into a long-term partnership with Sailthru, the leading provider of personalised marketing communications technology.

This agreement will enable @ACHICALiving to take full advantage of the @sailthru omni-channel personalisation platform to provide unique brand experiences to every individual customer.

Sailthru Smart Data™ technology will power all personalised communications and onsite experiences for ACHICA, including email and mobile.

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Nuggets : Free range shoppers, Pirates strung up, More strife at Tesco, Just Eat, UK car registrations

by Will Corry on April 6, 2014

Here are this weeks marketing nuggets which I feel you will find interesting. Enjoy.

Nuggets : Free range shoppers, Pirates strung up, More strife at Tesco, Just Eat, UK car registrations

Get your success story loaded. Call us. Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism.

Will Corry 01784 434 412    will@themarketingblog.co.uk

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Be Nimble. Everywhere you work

by Will Corry on April 3, 2014

Nimble  @Nimble Brings Relationship Insights and Collaboration Workflow for Contacts to Leading Business Productivity Apps, including Gmail and Chrome Browser

Nimble have announced the newest release of its Nimble Everywhere strategy­ Version 2.0 of the Nimble Contacts Widget for Gmail. The company also debuted the ability to add Nimble's Smart Contact profiles anywhere you work within Chrome web browsers. http://www.nimble.com/

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“With GamesGRABR, gamers can discover, collect, play and buy titles across the web

by Will Corry on March 26, 2014

The Pinterest of online #gaming, @gamesGRABR, selects @SocialableTeam for #socialmedia

Rapidly growing digital marketing and social media agency to grow the Number One games portal’s user base, create their content, and generate more targeted and engaged users

London, United Kingdom, 27th March 2014: Award-winning gamesGRABR, the social network for people that love games, has selected Socialable to deliver its social media strategy and create its gaming content.  The overall aim is to establish awareness of, increase user engagement with, and position gamesGRABR as THE Number One games portal.

Socialable, which has more social proof than any other European social media and digital marketing agency, was founded by Forbes social media power influencer and visionary entrepreneur, Lilach Bullock.

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Research : Looking to capture last minute Mother’s Day sales? / Rakuten Marketing

by Will Corry on March 26, 2014

Ahead of Mother’s Day this weekend, Rakuten Marketing has mapped three purchase trends that retailers should bear in mind when looking to capture last minute Mother’s Day sales. The trends are based on data insights from its network of over 400 online retailers. Topline insights include:

  • 27% of mother’s day of sales are driven by shopping advice sites - highlighting the growing importance of shoppable content sites in the purchase journey
  • A further 22% of sales are driven by vouchers and special offers – proof Brits still love a bargain
  • Sales through tablets are on the rise around Mother’s Day up 70% year on year

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SMX London – get the early bird discount before this Friday

by Will Corry on March 24, 2014

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How can retailers respond to the mobile revolution? Ian Jindal, editor-in-chief of Internet Retailing, has some suggestions

by Will Corry on March 24, 2014

Mobile is changing the way we shop: six ways retailers can respond

We check them on the move, we surf them from the sofa, and have them constantly close to hand whether we’re at home or work. No surprise, then, that many of us are also using our smartphones and tablet computers to shop.

A third (32 per cent) of all online sales were made over mobile devices between November 2013 and January 2014, according to the Q4 IMRG Capgemini Quarterly Benchmarking Study*. The figure looks likely to rise. So how can retailers respond to the mobile revolution?

Ian Jindal, editor-in-chief of Internet Retailing, has some suggestions.

Find out more about IRX 2014 @etailexpo and register for the free event at www.internetretailingexpo.com.

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Teradata eCircle becomes Teradata

by Assistant Editor on March 24, 2014

Teradata retires eCircle® brand as eC-messenger becomes fully integrated into Teradata’s Digital Messaging product set

Teradata Corporation (NYSE:TDC), the leading analytic data platforms, marketing applications and consulting services company, today announced it will no longer use the name eCircle in reference to its digital messaging and marketing automation product offerings across Europe, and will discontinue use of this term in its corporate branding lexicon.

Going forward, the name Teradata eCircle, which had been a transitional organisational name introduced and used in Europe after Teradata’s acquisition of Munich-based eCircle in June 2012, will simply become Teradata.

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What do men want from fashion retail? / Jenny Hansell, Consultant, Pragma – a St Ives Group company

by Assistant Editor on March 24, 2014

By Jenny Hansell, Consultant, Pragma ...   @Pragmauk – a St Ives Group company

The market for menswear has long been considered the poor relation of womenswear, accounting for a mere third of the total UK annual clothing spend of over £30bn.

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Full list of exhibitors for IRX 2014

by Will Corry on March 24, 2014

You can search for exhibitors using the search function , alternatively click on 'reset' button to view all exhibitors.

There are two levels of search.  Select a 'Category' and then Select a 'SubCategory'. @etailexpo [more…]