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Important Event News / Early bird rates for the Conversion Conference expire on Friday 26th September 2014

by Will Corry on September 24, 2014

Important Event News : Register for Conversion Conference London

Make sure you use MARKETINGBLOG14 for an extra 15% discount

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How Normans Musical Instruments redesigned its website and improved the user experience to increase conversions by 48%

by Andy Brown on September 24, 2014

Normans, www.normans.co.uk , is one of the country’s leading specialist suppliers of musical instruments and accessories.

Established for over 50 years, the company delivers the highest standards of quality and service to customers in the UK and throughout the world.

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Performics appointed lead digital marketing agency for Staples across Europe

by KSimpson on September 24, 2014

Performics has been awarded the account for all paid search and digital display activity for @StaplesUK across Europe, following a competitive pitch.

Staples, the world’s largest office products company and third largest internet retailer, http://www.staples.co.uk/ was looking for the best possible partner to understand customers’ online shopping needs and evolve to the next level of its digital expansion.

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Increasing conversions with retargeting / Red Cow Media

by Will Corry on September 24, 2014

What is retargeting? Retargeting has seen a huge surge in popularity throughout the online world in the past year or so, yet many companies and digital enthusiasts alike are still unfamiliar with the concept, particularly at an in-depth level.

Red Cow Media are a specialist search marketing agency based in Manchester. They have a wealth of experience in retargeting and conversion optimisation strategies for a vast range of clients locally, nationally and internationally. [more…]

Blunders : Hazel – a lost customer comments on whether the new M&S site works for her as a customer! It doesn’t

by Will Corry on September 21, 2014

Hazel - a lost customer comments "I'm not interested in the technicalities that make a site useable and excuses for problems - only whether the site works for me as a customer! The new M&S site doesn't.

I use my iPad and pages on this new site are slow to load, the navigation is laborious and page scrolling is jerky. Since this new site was launched I have not purchased a single item of clothing online -previously I was a regular purchaser. Other retailers' sites work very well and I use them instead now.

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Tackle key issues like programmatic, data-fuelled marketing, content marketing & native advertising, future media & technology, engagement & experience, mobile, social and video.

by Will Corry on September 20, 2014

ad:tech London : The conference @adtech_london the definitive forum for the world’s leading brands, agencies and media owners Click here to sign up for a free exhibition pass or visit the website for further details

ad-techlondon.co.uk

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eSeller.net / Launch of our new look website

by Will Corry on September 20, 2014

Dan Matthews of eSeller.net writes   ..  This week sees the launch of our new look website, so please do visit eSeller.net and have a look around. Share your thoughts by tweeting us @eSeller_Net, commenting on LinkedIn or Facebook /

Helpful advice about attracting, retaining, understanding legions of new buyers

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Events : Voted best UK trade show in its class – Internet Retailing Expo

by Will Corry on September 19, 2014

Mark Pigou writes ... Voted the "Best UK B2B Trade Show larger than 2000 sqms 2014" by the AEO - Internet Retailing Expo continues to expand and provide UK and European multichannel retailers their single best opportunity to gain knowledge from;

  • 8 conferences - offering a total of 1000 seats per day
  • 16 workshops
  • 12 web clinics
  • 250 + exhibitors
  • Show floor "features" like the new "Digital Store & High Street"

Backed by Europe's leading print and digital media title - InternetRetailing magazine and www.internetretailing.net, all the leading multichannel trade bodies plus the largest social media following in the industry, IRX presents the supplier community with its single best opportunity to meet new customers.

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Important news for startups : Unilever offers £30,000 to winner of sustainability hackathon at ad:tech London on 21-22nd October

by Will Corry on September 18, 2014

Startups with a penchant for sustainability are invited to participate in a specially arranged hackathon at ad:tech London for a chance to impress and partner with Unilever. As the headline sponsor of ad:tech London Future Media & Technology Summit, Unilever is set to engage with startups across the conference in a variety of initiatives including the hack.

Established startups are invited to join and tap into Unilever’s knowledge will run as part of the ad:tech London on 21-22nd October, expertise and data sources that will be made available exclusively to participants.

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Sir Martin Sorrell confirmed to speak at ad:tech London

by Will Corry on September 18, 2014

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