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Important news for B2B marketers … Publish infographics and grow your traffic by an average of 12% .. Exclusive download available here..

by Will Corry on April 3, 2016

Easily create infographics in PowerPoint & Illustrator ... Exclusive download

Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't.

Download HERE>>>

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Always evolving: Heart Internet launches new website and brand identity

by James on March 30, 2016

Heart Internet today announced its new brand identity and website relaunch. This relaunch further positions Heart Internet as a business enabler, helping customers to increase efficiency and offer state of the art website design. [more…]

The big brands have spoken: quality not quantity comes out on top … Hannah Campbell

by James on March 21, 2016

By Hannah Campbell, Operations Director at The Work Perk

A statement made last month by the CEO of Coca-Cola, Muhter Kent, indicated that the company will be shifting focus to the quality of its marketing messages rather than the volume of campaigns it rolls out.

In the past, the drinks behemoth has typically disseminated a pretty persistent onslaught of marketing messages, but has now made the decision to change tack in order to “enhance customer relations, build stronger brands and improve the quality of the marketing we are carrying out.”

This raises the question: why is a global brand such as Coca-Cola looking to change its marketing strategy? The answer lies in what consumers have come to expect from marketing in recent years. With consumers now more digitally engaged than ever before, brands must consider their messaging and the channels they use to engage with consumers.

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Authorities move one step closer to making fake review writing illegal – Feefo

by James on March 11, 2016

As the number one closed-feedback ratings and reviews platform in the UK – meaning only genuine customers are invited to leave a review – Feefo welcomes recent reports of the Competition and Markets Authority and Department for Business Innovation and Skills efforts to clean up the Ratings and Reviews industry.

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61% of UK marketers say programmatic ads provide greater ROI than traditional media

61% of UK marketers say programmatic ads provide greater ROI than traditional media

by James on March 4, 2016

Yet 41% say they are still unsure how to tackle attribution tracking, according to AdRoll’s State of the Industry UK 2016 report

Adroll, the digital marketing specialists, today released their State of the Industry UK 2016 Report, revealing that 61% of marketers say programmatic ads provide a greater return on investment than traditional media. [more…]

Are you happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? – eBook Download

by Will Corry on March 4, 2016

Is your social media profile all it needs to be?
Are you completely happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? Maybe you're paralysed by the inevitability of change in this space. Or fearful of the time you might waste with no discernable return?
Get your eBook download HERE>>>>

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[Case Study] – How Frooition exceeded sales targets and reduced marketing costs by 65%

[Case Study] – How Frooition exceeded sales targets and reduced marketing costs by 65%

by Andy Brown on March 3, 2016

(www.frooition.com) is the global web design company that provides creative services and productivity apps for over 260,000 customers worldwide. For over 10 years the company has provided thousands of designs across many platforms using cutting edge technology.

Its eBay store and listings designs enable any company, from small businesses to major enterprises, to increase sales on the ecommerce platform.

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[Case Study] … Barclay’s harnessed the power of personalized video to drive awareness of how much a customer could borrow

by Will Corry on March 3, 2016

Barclays increases email open rate by 106%, exceeding the click-to-open benchmark by 593%

Who: Barclays is a global financial services provider with over 1,700 bank branches in the UK and additional offices in North America, Africa, and Asia.

Problem: To create a more personalized banking experience, drive engagement, and uptake of loans. The Question: How to increase the number of potential and current customers that would take out a loan.

Download the Barclays Case Study Now

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[ White Paper Download ] … Nearly 90% of companies believe that customer experience will be their primary basis to fight competition.

by Will Corry on February 26, 2016

Download this White Paper

According to Gartner's research, nearly 90% of companies believe that customer experience will be their primary basis to fight competition.

Idomoo's Personalized Video Engagement Platform delivers 1:1 communication to the right target audience, meeting each customer's preferences and needs, creating long-lasting memorable customer experiences and tightening the brand-consumer connection.

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Amazon plan to break into the UK online groceries market – infographic / Retail Vision

by Will Corry on February 24, 2016

Amazon’s entry into the British retail grocery market: A Quick Look

After Amazon Pantry, online retail giant Amazon is all set to shake up the British retail grocery market with the launch of its fresh grocery division, Amazon Fresh. According to the infographic below created by Retail Vision, the company is taking its latest endeavor very seriously and is aiming to grab 2% of the UK’s £149bn grocery market with fast delivery, and innovative ordering services.

Trials have already started in two major cities in the UK - London and Birmingham. Graphic by Shutterstock.

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