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75% of marketers plan to increase programmatic brand spend / Infectious Media

by Will Corry on February 26, 2015

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Amazon UK, Argos, House of Fraser, John Lewis and Marks & Spencer lead

by Will Corry on February 26, 2015

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Good progress of digital advertising industry in improving brand safety through JICWEBS

by Will Corry on February 24, 2015

Publication of DTSG report shows good progress of digital advertising industry in improving brand safety through JICWEBS

The report is available from the JICWEBS site here.

To coincide with today’s JICWEBS “town hall” for the UK digital advertising industry, JICWEBS is publishing a report revealing the progress that's been made in minimising the risk of advertising misplacement, thus improving brand safety online, since the launch of the Digital Trading Standards Group (DTSG) Good Practice Principles just over one year ago.

JICWEBS – the UK’s Joint Industry Committee for Web Standards – is the industry body that defines and facilitates good practice and standards for digital ad trading, particularly around Brand Safety, Ad Viewability and Anti-Fraud.

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Movers and Groovers : Nick Baum promoted to Managing Director of adconnection

by Will Corry on February 23, 2015

News from adconnection @adconnectionUK.  Delighted to announce the promotion of Nick Baum to Managing Director from his previous position as Client Services Director.

  • Nick has been with adconnection for eight years and is a popular figure both internally, and within the industry.
  • Working closely with CEO, Catherine Becker, Nick will help the agency to grow following on from a big growth last year.
  • He will be focusing on internal team building to create a vibrant place to work and excellence in cut-through stand-out solutions that grow our clients business.
  • This delivers on the re-positioning of adconnection as the performance agency as announced last year.

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Events : 10 predictions for the future of marketing / dmg::events Japan

by Will Corry on February 23, 2015

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Welcome to easy marketing automation – E-goi

by Will Corry on February 22, 2015

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IRX15 PREVIEW Understand what customers want and adapt, NBTY’s Hardy warns

by Will Corry on February 22, 2015

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Half of UK advertising spend in 2015 will go on the internet and mobile devices – Strategy Analytics

by Will Corry on February 18, 2015

Half of UK advertising spend in 2015 will go on the internet and mobile devices, according to the latest Advertising Forecast from
Strategy Analytics.

Nearly £8.0bn is forecast to be spent on digital advertising in 2015 – over twice that spent on TV (£3.8bn, 24% share). Print follows at £2.5bn (16%). Outdoor (£910 million), radio (£492m) and cinema (£179m) will account for the remaining 10%.

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Good Morning Snore Solution partners with Paydot to extend brand reach

by Andy Brown on February 17, 2015

Good Morning Snore Solution, the UK’s best selling anti-snoring device, has partnered with affiliate network Paydot to extend brand reach and increase online sales across Europe.

Developed by MPowRx Health and Wellness Products, @BestMorningEver markets to the UK through a strategic cross-channel campaign that includes online sales, resellers and UK clinics.

Affiliate marketing specialists Paydot (www.paydot.com), will be targeting markets in the UK and across Europe using its specialist publisher network of affiliate partners.

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Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by Will Corry on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?

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