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Discover why good B2B data is so valuable to your business / Free download

Discover why good B2B data is so valuable to your business / Free download

by on July 12, 2016

B2B data is an ideal way to connect with the people that need your product or service. It is the key to unlocking your marketing potential – and your future growth. But what if you don’t have the high-quality data that you need?

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eBay: We took your money but your order is pending / Chris Dawson, Tamebay

eBay: We took your money but your order is pending / Chris Dawson, Tamebay

by on July 1, 2016

  • Chris Dawson writes  I’ve just made a few purchases on eBay though the eBay shopping basket.
  • As per normal I added the items to my basket and then made a single checkout payment (using the balance in my PayPal account) and expected the sellers to be paid and the items on eBay marked as paid.

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Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

by on June 29, 2016

A Step by Step Guide to Planning an Effective Inbound Marketing Strategy

  • Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed.
  • Inbound Marketing works to earn relevant visibility by helping target buyers learn more about the solutions they want - without interrupting.
  • But before an Inbound campaign can begin, considered planning is required to ensure performance, the best lead quality possible and definite ROI.

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B2B Marketers – find out exactly what you can do to generate new business

by on June 21, 2016


Are you playing hide and seek with prospective customers? Or perhaps you're hoping they are telepathic?

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Research : Nielsen Marketing Cloud grows its global footprint

Research : Nielsen Marketing Cloud grows its global footprint

by on June 20, 2016

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers  Make Big Improvements in Omnichannel Marketing Performance

Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.

The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.

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B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

by on June 18, 2016

Did you know that 'influencer marketing' is growing faster than organic search, paid search, email etc.  Here are 3 points to ponder

  1. Finding new influencers with a highly engaged following loyal to the brand is more important than working with large-scale influencers boasting hundreds of thousands of followers.
  2. The content always has to feel original and authentic, in order to bring something new to the brand to create ‘thumb-stopping’ content.
  3. The key to success is for the client and influencer to create something different that will drive engagement. Read on for an Influencer Marketing Plan that works >>>

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Is your company having trouble achieving its marketing goals?

Is your company having trouble achieving its marketing goals?

by on June 16, 2016

How Branding Experts Can Help You Achieve Marketing Goals?

Is your company having trouble achieving its marketing goals? Have you tried several marketing campaigns with little, or no results? If so, the problem may not be with the type of marketing strategies you are using. Instead, it may be your lack, or incorrect use of your brand messaging. Without a proper brand message, no amount of marketing will help.

The problem is that many companies don't know the first thing about creating a message that resonates with the consumer.

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Are you playing hide and seek with prospective customers?

by on June 14, 2016

Are you playing hide and seek with prospective customers? Or perhaps you're hoping they are telepathic?

Because even if you have created the best product since sliced bread or a service that would knock the socks off the Dragon’s Den panel, no one will know about it unless you sell it.

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When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

by on June 11, 2016

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

But when it comes to proving the impact of your marketing efforts to your boss, how can you pick the most valuable metrics to present?

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Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

by on June 10, 2016


The Post Office is harnessing one-time social media trailblazer - Klout - to help it work out who it should be prioritising online and who could be useful in future marketing campaigns.

Question from the Editor of theMarketingblog to the Post Office guys. " Does a Klout score of 61, which we have - interest you?

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