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61% of UK marketers say programmatic ads provide greater ROI than traditional media

61% of UK marketers say programmatic ads provide greater ROI than traditional media

by James on March 4, 2016

Yet 41% say they are still unsure how to tackle attribution tracking, according to AdRoll’s State of the Industry UK 2016 report

Adroll, the digital marketing specialists, today released their State of the Industry UK 2016 Report, revealing that 61% of marketers say programmatic ads provide a greater return on investment than traditional media. [more…]

Are you happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? – eBook Download

by Will Corry on March 4, 2016

Is your social media profile all it needs to be?
Are you completely happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? Maybe you're paralysed by the inevitability of change in this space. Or fearful of the time you might waste with no discernable return?
Get your eBook download HERE>>>>

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[Case Study] – How Frooition exceeded sales targets and reduced marketing costs by 65%

[Case Study] – How Frooition exceeded sales targets and reduced marketing costs by 65%

by Andy Brown on March 3, 2016

(www.frooition.com) is the global web design company that provides creative services and productivity apps for over 260,000 customers worldwide. For over 10 years the company has provided thousands of designs across many platforms using cutting edge technology.

Its eBay store and listings designs enable any company, from small businesses to major enterprises, to increase sales on the ecommerce platform.

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[Case Study] … Barclay’s harnessed the power of personalized video to drive awareness of how much a customer could borrow

by Will Corry on March 3, 2016

Barclays increases email open rate by 106%, exceeding the click-to-open benchmark by 593%

Who: Barclays is a global financial services provider with over 1,700 bank branches in the UK and additional offices in North America, Africa, and Asia.

Problem: To create a more personalized banking experience, drive engagement, and uptake of loans. The Question: How to increase the number of potential and current customers that would take out a loan.

Download the Barclays Case Study Now

[more…]

[ White Paper Download ] … Nearly 90% of companies believe that customer experience will be their primary basis to fight competition.

by Will Corry on February 26, 2016

Download this White Paper

According to Gartner's research, nearly 90% of companies believe that customer experience will be their primary basis to fight competition.

Idomoo's Personalized Video Engagement Platform delivers 1:1 communication to the right target audience, meeting each customer's preferences and needs, creating long-lasting memorable customer experiences and tightening the brand-consumer connection.

[more…]

Amazon plan to break into the UK online groceries market – infographic / Retail Vision

by Will Corry on February 24, 2016

Amazon’s entry into the British retail grocery market: A Quick Look

After Amazon Pantry, online retail giant Amazon is all set to shake up the British retail grocery market with the launch of its fresh grocery division, Amazon Fresh. According to the infographic below created by Retail Vision, the company is taking its latest endeavor very seriously and is aiming to grab 2% of the UK’s £149bn grocery market with fast delivery, and innovative ordering services.

Trials have already started in two major cities in the UK - London and Birmingham. Graphic by Shutterstock.

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Research : People are now increasingly comfortable using mobile devices to shop

by James on February 22, 2016

BuzzCity report shows that customer experience on mobile is critical for success BuzzCity, the global mobile advertising network releases its latest quarterly report on consumer mobile purchasing trends.

The study of global mobile users shows that people are now increasingly comfortable using mobile devices to shop, with nearly three quarters (69%) now browsing or buying on their devices – an increase of 10% since 2013. [more…]

Events / Shift London – all about altering the minds and business models disrupted by digital, and recognising the imperative need to transform.

by Will Corry on February 22, 2016

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25 killer ways to turn your website into an inbound marketing machine … special download

by Will Corry on February 19, 2016

Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website.

Having a website alone isn’t the key to great results. Instead, it’s the ability. Your website has a hefty goal and it needs to wear many hats. A website needs to not just exist, it needs to perform. It needs to attract visitors, educate them and convince them to buy. But I know what you’re thinking – easier said than done. [more…]

3 essential ways to use content marketing for generating leads – exclusive download

by Will Corry on February 13, 2016

Download this eBook HERE >>>>

It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task.

So how do today’s marketers fill the funnel? They use content marketing.

Learn essential ways to use content to generate top-of-funnel leads, including:

  • 6 steps to get started with content marketing
  • Types of content to use in top-of-funnel lead generation programs
  • Key tactics to fill the funnel: search, social media, and email marketing

[more…]