Get in Touch

Ecommerce

Exclusive : adconnection CEO, Catherine Becker, on key media trends

by Will Corry on October 6, 2015

This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is taking.

http://www.adconnection.co.uk/

[more…]

Details Make a Difference: How Small Touches Can Strengthen Your Brand

by Will Corry on October 3, 2015


When you're trying to figure out how to maximize your customer base, always return to the brand, because that's what people remember. Whether you spend much time on your marketing plan or not, brand recognition is essential in the busy global marketplace of today.

[more…]

Here are the three things to consider when you’re testing the Internet for its marketing prowess

by Will Corry on September 25, 2015

One of the things which no one can deny is that people get their information in a variety of more ways than ever. For businesses this can be a challenging thing to wrap their collective consciousness around. Of course you want to stick with tried and true metrics which have always worked for you. However the significance of Internet marketing in today’s world cannot be overstated.

Here are the three things to consider when you're testing the Internet for its marketing prowess. [more…]

4 essential tips for building a startup website

by Will Corry on September 18, 2015

Launching a successful startup can be challenging in any industry, especially in today's ultra-competitive online environment. As society continues to grow fonder of the World Wide Web, startups without websites are becoming like unicorns - you won't find one any time soon.

That's because almost everyone understands that the internet can play a vital role in the success of any young company in the 21st century. With that said, let's look at four essential tips that every startup should heed when building their company website: Graphics by Shutterstock

[more…]

AdWords : If your ads are not appearing to the right audiences or converting properly,you can end up out of pocket

by Will Corry on September 10, 2015

Why It's Easy to Waste Money on a Bad AdWords Campaign

PPC advertising is big business. Last year, £3 billion was spent on search advertising in the UK alone, and of that 90% was used on Google AdWords.

[more…]

eBay & eCommerce : 100 tools and services to help simplify and automate your day-to-day tasks … courtesy of Tamebay

by Will Corry on September 7, 2015

[more…]

Why your business NEEDS to blog .. eSeller

by Will Corry on September 4, 2015

[more…]

Forrester Research : 5 proven (& often ignored) tactics that increase conversion rates for eCommerce – Special ebook download exclusive to theMarketingblog

by Will Corry on September 4, 2015

[more…]

“A drunken usability experiment” – Austin Knight (UX Designer at HubSpot) at the Conversion Conference in October 2015

by Will Corry on August 30, 2015

In this talk, Austin Knight (UX Designer at HubSpot) will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted.

Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design

[more…]

Exponential whitepaper aims to help marketers define and improve engagement – exclusive to theMarketingblog

by Will Corry on August 26, 2015


“Our industry has used the term ‘engagement’ liberally for two decades, with little consensus on what it means.

Instead, we turn around and optimize our advertising campaigns towards simplistic metrics that reward high-volume, low-involvement content,” says Bryan Melmed, vice president, insights services, for Exponential.”

[more…]