MOBILE VIDEO AD SPEND TRIPLES – NOW FASTEST GROWING ONLINE AD FORMAT
Native/content advertising hits £216m – accounts for over 20% of digital display ads
Total digital ad spend up 16.6% to 6-month record £3.5b
Mobile accounts for 20% of digital ad spend and 53% of social media spen
Britons increasing appetite for watching video content on computers, tablets and mobile phones helped drive digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.
On a night out, sitting around a table surrounded by friends from all walks of life and varying ages, we look like any other group of under 30s might have done across the decades - loud, dysfunctional and distinctly bound by a general lack of commitment to anything or anyone.
But look a little bit closer and there is something a little bit different about us. You see, we are Generation Y. Or perhaps it would be more fitting to call ourselves Generation ‘why’.
It’s used to describe the process by which leading UK retailers, from M&S and Mothercare to B&Q and Argos, are transforming their businesses, putting digital first for a future in which customers will expect to shop in new, different and constantly-evolving ways.
The Information Commissioner’s Office (ICO) has served Camarthen-based direct marketing company Winchester and Deakin Ltd (also trading as Rapid Legal and Scarlet Reclaim) with an enforcement notice ordering them to stop making nuisance calls.
The move comes after an investigation discovered they had made unsolicited marketing calls to people who had registered with the Telephone Preference Service (TPS) or who had asked not to be contacted and for whom Winchester and Deakin Ltd had not properly screened their data against the TPS or an interanl Do Not Call (DNC) list prior to making those calls.
By Aakash Patel, Analyst, Pragma - a St Ives Group company
To understand how businesses will be affected by trends in omnichannel retailing, it is important to know the developments that have contributed to its evolution. How have key breakthroughs in retail concepts, technologies, services and media tied this shift together, and how could they continue to change the retail landscape? I think there have been three key phases of development:[more…]
Customer Engagement heavyweight Andrew Orbell Signs as Client Services Director The Global Insights Group at DST (the GIG), an integrated customer engagement agency that helps businesses create stronger customer engagement from their data, announced the appointment of Andrew Orbell as its Client Services Director. With broad multi-channel expertise and over 20 years of agency experience, [more…]
Mobikats Launches iBeacon Mobile Marketing Platform
Award-winning app developer Mobikats (www.mobikatsenterprise.com) today announces the launch of its enterprise-grade Beura iBeacon Platform.
Beura is Gaelic for iBeacon and the platform brings unmatched location based relevance through smartly designed customisable iBeacons coupled with the Beura tracking and messaging platform. It enables brands to track audiences in real space, engage them in real-time and deliver tailored messages, from reward points to service information.
Beura targets consumer spaces such as retail stores, malls, museums, airports and hotels giving brands a chance to capture their audience in the moment with rich, relevant, proximity experiences.
Valamar Hotels & Resorts’ Introduction To Performance Marketing Results In A Triple Figure Increase In Sales For Croatia’s Largest Tourism Brand
Valamar Hotels and Resorts is the Croatian hospitality management company, operating 39 properties in the most popular tourist regions in Croatia. Valamar is the leading Croatian hotel brand with the country’s largest tourism portfolio.
Facebook’s Changing Its News Feed Algorithm Again Facebook has announced it will once again adjust its algorithm (on January 1, 2015) to show fewer posts from brand pages that appear to be “overly promotional.”
A pretty little girl named Suzy was standing on the pavement in front of her home. Next to her was a basket containing a number of tiny creatures; in her hand was a sign announcing FREE KITTENS. Suddenly a line of big cars pulled up beside her.
Doug Smith is on his deathbed and knows the end is near. His nurse, his wife, his daughter and his two sons, are with him.He asks for two witnesses to be present and a camcorder be put in place to record his last wishes, and when all is ready he begins to speak:[more…]
British tax return. This example shows the importance of accuracy in your tax return.
The HMRC (Her Majesty's Revenue & Customs) has returned the Tax Return to a man in STANSTED after he apparently answered one of the questions incorrectly. In response to the question: "Do you have anyone dependant on you?" he wrote: ....