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Research : Affiliate Marketing & Lead Generation generates £16.5bn in consumer spend

by Will Corry on April 28, 2015

Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8%
Consumer spend due to OPM rises 14%
Advertiser ROI increases 6% to £15 per £1 spent
4 in 5 Britons online have used a website employing OPM techniques [more…]

Events : How multichannel marketing automation can easily teach your old dog some new, impressive tricks to engage customers and boost sales!

by Will Corry on April 28, 2015

Your email marketing will die alone - unless it goes multichannel

This Thursday April 30 at 10.30 am Tiago Oliveira from E-goi will be talking about multichannel marketing automation at MWL 15.

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Mother knows best – The new rules of customer engagement – Gnatta

by Will Corry on April 26, 2015

Parents are more likely to use social media to complain about your business than their children, according to a survey conducted by social media software experts, Gnatta [more…]

Events : Internet Retailing and eDelivery events for July to December 2015

by Will Corry on April 24, 2015

INTERNET RETAILING AND EDELIVERY EVENTS

Please click on the graphic for the full story

You can subscribe to the best Research, News, Editorials, Case Studies, Videos and Presentations

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Food delivery from the premium restaurants sector – 2 very fresh news stories

by Will Corry on April 23, 2015

1  The premium take-out space in Europe continues to heat up as a number of startups target parts of the market that Just Eat, Foodpanda and Delivery Hero aren’t yet catering for. Namely, food delivery from premium restaurants that don’t traditionally offer a take-out and delivery service.

The best funded is the U.K.’s Deliveroo, which earlier this year raised a $25 million Series B round led by Accel Partners — money it pegged for European expansion. Today the London-headquartered startup is making good on that promise, launching the service in Paris andBerlin, following a quiet launch in Dublin earlier this week.

2  JUST EAT today announces the appointment of Barnaby Dawe as Chief Marketing Officer.

Barnaby brings with him a wealth of experience, having spent over 15 years leading the marketing strategies for some of the UK’s most exciting and iconic brands, including Sky, Channel 4, Heart FM, The Sun and The Times newspapers. Prior to JUST EAT, Barnaby was Chief Marketing Officer at HarperCollins Publishers and has been consulting a range of retail and e-commerce brands to drive growth through marketing, brand and digital strategies.

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First programmatic business joins Advertising Association body

by Will Corry on April 22, 2015

First programmatic business joins Advertising Association body

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Need to know news – Google’s algorithm change : adconnection

by Will Corry on April 20, 2015

MOBILEGEDDON: GOOGLE’S MOBILE-FRIENDLY UPDATE

As of tomorrow, 21st April, Google will be rolling out a significant mobile-friendly ranking algorithm, expected to be complete within a week.

The algorithm, which has been referred to as ‘mobilegeddon' amongst webmasters and SEOs, is predicted to have a major impact on mobile search results.

adconnection : For more information on the above, and to ensure your site is mobile-friendly and Google optimised for SEO and PPC, contact our Digital Performance Manager, Dan Harrington.

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Interactive update : Want the full background to the algorithm update from Google, due Tuesday April 21

by Will Corry on April 18, 2015

Check this very comprehensive interactive timeline on the algorithm update from Google

Google is set to release an algorithm update on April 21st (Tuesday) and it is likely to be quite significant as they continue their efforts to enhance the user experience of the Internet.

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“When you blend data, analysis, strategy, creativity and all the other elements that give CRM power, you amplify the effectiveness of each”

by Will Corry on April 17, 2015

Amaze One - Seven Questions for Neil Evans, Managing Director, Amaze One

Another one of theMarketingblog's seven questions articles. This time we ask ...

  • How did Amaze One come into being?
  • What do you mean by ‘out of the ordinary’?
  • What’s different about the agency compared to its competitors?
  • What particular problems do clients currently need help with?
  • How does Amaze One assist clients?
  • How does Amaze One fit into the wider St Ives Group?

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B2B Marketers : How to get guaranteed exposure for those important articles in www.themarketingblog.co.uk

by Will Corry on April 17, 2015

B2B Marketers : Want more quality leads for your sales team? Check this new 'Engagement Marketing Plan' Look at these sites etc. and imagine your content being featured and spotlighted there - producing results every week.  Results your sales team can convert into orders.

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