Performics has been awarded the account for all paid search and digital display activity for @StaplesUK across Europe, following a competitive pitch.
Staples, the world’s largest office products company and third largest internet retailer, http://www.staples.co.uk/ was looking for the best possible partner to understand customers’ online shopping needs and evolve to the next level of its digital expansion.
What is retargeting? Retargeting has seen a huge surge in popularity throughout the online world in the past year or so, yet many companies and digital enthusiasts alike are still unfamiliar with the concept, particularly at an in-depth level.
Red Cow Media are a specialist search marketing agency based in Manchester. They have a wealth of experience in retargeting and conversion optimisation strategies for a vast range of clients locally, nationally and internationally.[more…]
Hazel - a lost customer comments "I'm not interested in the technicalities that make a site useable and excuses for problems - only whether the site works for me as a customer! The new M&S site doesn't.
I use my iPad and pages on this new site are slow to load, the navigation is laborious and page scrolling is jerky. Since this new site was launched I have not purchased a single item of clothing online -previously I was a regular purchaser. Other retailers' sites work very well and I use them instead now.
ad:tech London : The conference @adtech_london the definitive forum for the world’s leading brands, agencies and media owners Click here to sign up for a free exhibition pass or visit the website for further details
Mark Pigou writes ... Voted the "Best UK B2B Trade Show larger than 2000 sqms 2014" by the AEO - Internet Retailing Expo continues to expand and provide UK and European multichannel retailers their single best opportunity to gain knowledge from;
8 conferences - offering a total of 1000 seats per day
12 web clinics
250 + exhibitors
Show floor "features" like the new "Digital Store & High Street"
Backed by Europe's leading print and digital media title - InternetRetailing magazine and www.internetretailing.net, all the leading multichannel trade bodies plus the largest social media following in the industry, IRX presents the supplier community with its single best opportunity to meet new customers.
Startups with a penchant for sustainability are invited to participate in a specially arranged hackathon at ad:tech London for a chance to impress and partner with Unilever. As the headline sponsor of ad:tech London Future Media & Technology Summit, Unilever is set to engage with startups across the conference in a variety of initiatives including the hack.
Established startups are invited to join and tap into Unilever’s knowledge will run as part of the ad:tech London on 21-22nd October, expertise and data sources that will be made available exclusively to participants.
Ninety Percent of Holiday Shoppers Expect Consistent Brand Experiences Across Channels and Devices According to SDL Survey
Global survey results demonstrate importance of consistent, omni-channel customer experiences this holiday shopping season
Ninety percent of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season, according to a new global study of more than 3,000 consumers by SDL (LSE: SDL). This is a growing expectation from shoppers, representing a 17 percent increase from what consumers reported last year.
Oatly, the oat drink alternative to cow's milk, has launched a new YouTube channel featuring a series of films starring its reluctant chief executive.In a one of a kind performance, multi-talented CEO Toni Petersson sings a song he wrote entirely by himself to explain exactly what Oatly is all about.
Oatly has released a campaign titled ‘Wow No Cow’ in which they have teamed up with the legendary Forsman & Bodenfors. Oatly makes oat drinks and only drinks. They don’t know anything about almonds or soy or rice or low-fat cows. All they know is oats. How to grow them, harvest them, choose them and turn them into liquid goodness. [more…]
The Top 50 companies for Customer Service have been announced, which sees Tesco, ASDA, Nationwide, Barclaycard and Dignity Caring Funeral Services being re-introduced to the prestigious Top 50 circle. Odeon, First Rate, American Express, Molson Coors and Screwfix are all new entrants for this year.
Real-time marketing specialist launches following successful beta
Trigger Buzz, a specialist in real-time marketing, today announced its official launch along with the involvement of Greg Delaney, Mark Lund and Malcolm Green who’ve invested in the business and have taken roles on the company’s board.
Trigger Buzz will be led by founder and managing director Stephen Wise alongside head of operations Tom Maverley, with Delaney and Green offering creative support and direction. Lund will provide commercial expertise.