Ecommerce
Style by numbers – the data behind connecting customers with their perfect outfits
by Will Corry on February 11, 2013
In this conference at Internet Retailing Expo 2013 we consider the ecommerce and multichannel customer's experience from their perspective, across devices, touchpoints, locations and channels. Importantly, we'll learn from leading experts how we can connect and interpret this insight so as to increase profit and impact.
Sarah McVittie, CEO of Dressipi.com gives an insight into the art of choosing the perfect outfit - and how this increases sales. Sarah will show the data that underpins the process of matching customers' style, perception and expectations to the myriad products, types, styles and brands. This session will give pause to those who are concerned that 'big data' cannot be tamed or turned to commercial benefit.
Date and time: Day 2 21st March 2013 - 1020 - 1230 and 1330 - 1530 (comprising 8 30-minute slots)
Location: Customer Theatre
Research : Shopitize claims on average “dry Jan” lasted two weeks before booze turned up in user’s baskets
by Will Corry on February 9, 2013
Press release from cashback app shopitize.com claims on average "dry Jan" lasted two weeks before booze turned up in user's baskets.
— Tom Stainer (@WBandBEER) February 6, 2013
Attracting clients and building relationships via broadcast marketing
by Will Corry on February 9, 2013
Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone’s mobile MP3 player. The period for which an advertisement can be sustained on a visual medium like television is greatly restricted because of the expenses.
Podcasting for online business is a blessing for advertisers, internet marketers and web masters.
The rising popularity of Google Plus opens new avenues for marketing / Thomas McMahon
by Will Corry on February 7, 2013
Thomas McMahon is a writer who focuses on inbound marketing and white hat SEO practices. To pay for his expensive shrimp addiction, he writes for Page One Power, a relevancy first link building company.
In late January of this year a surprising statistic for many people was announced by Global Web Index. In the report, GWI showed that Google Plus is the second largest social platform in the world. As you’ve probably joked about, or at least heard the punch line, Google+ has been hounded ever since its release in June of 2011 as a flop, embarrassment, and failure. People are quick to call it a “ghost town” where there is little interaction.
New Video : We’ve got that Superdrug feeling! / Billington Cartmell
by Will Corry on February 7, 2013
Billington Cartmell write .... We've got that Superdrug feeling! Check out our new TV ad going live this week.
Live webinar on 7 February at 9.30am GMT / How Astley Clarke creates personalised online shopping experiences
by Will Corry on February 6, 2013
Emailvision, the leader in customer intelligence and relationship marketing, and guest speaker Bec Astley Clarke, Founder and Managing Director of Astley Clarke, a leading British luxury jewellery brand, will hold a live webinar on 7 February at 9.30am GMT.
The webinar called, ‘How Astley Clarke creates personalised online shopping experiences,’ will discuss how brands can increase customer loyalty and revenue through personalised eCommerce experiences.
Pitney Bowes launches mobile payment service for SME’s
by Will Corry on February 6, 2013
Prices start at £6.99 and for more information, visit http://www.pbsmartessentials.com/eu/products-portal/.
Hatfield, UK, February 6th 2013: Pitney Bowes, the leading provider of business communication technologies, has announced the launch of pbSmart Mobile across Europe. The product, which allows a business to build a mobile website quickly and easily, is designed to meet the rise in m-commerce.
5 ways to curate content on your blog
by Will Corry on February 5, 2013
Content curation is a popular method used by bloggers and online publishers to increase the amount of content they publish, share great content from across the web with their own audiences, and add personal commentary to hot topics discussed on other websites.Exclusive content / Facebook Q4 2012 results give cause for optimism and suggest the company is on the right track following its disappointing IPO
by Will Corry on January 31, 2013
Facebook has revealed its financial performance for the fourth quarter. Eden Zoller, principal analyst at Ovum, has the following comment:
"Facebook Q4 2012 results give cause for optimism and suggest the company is on the right track following its disappointing IPO and the lacklustre two quarters that immediately followed.
















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