Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.
One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.
Affiliate Window is delighted to announce some new features to their strategy hub – providing interactive access to their mobile data and sector reports for the very first time.
For many years, Affiliate Window has been helping advertisers, agencies and publishers to understand the data they track through the affiliate channel, and in 2015 they challenged industry conventions by making their data publicly available. The latest versions of these reports helps to bring the data to life and provides an opportunity for anyone to explore the data for themselves. [more…]
— Will Corry (@slievemore) April 12, 2016
A free eBook to help you learn from the experience of other SEO experts.
In this exclusive guide we will cover one particular portion of the less glamorous side of website redesigns: search engine optimization.
While the way we think about SEO is always evolving – with the focus now shifting towards optimizing content for the searchers themselves, as opposed to the search engines – it’s still something you can’t afford to overlook.
Main graphic by Shutterstock
Or, it used to be hard. With The Lead Generation Calcuator you'll be scenario planning in minutes. Simply input six key assumptions and the calculator takes care of the rest.
Download and save this easy-to-use Excel template so you can set your sales and marketing goals using maths, not guesswork.
Easily create infographics in PowerPoint & Illustrator ... Exclusive download
Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't.
By Hannah Campbell, Operations Director at The Work Perk
A statement made last month by the CEO of Coca-Cola, Muhter Kent, indicated that the company will be shifting focus to the quality of its marketing messages rather than the volume of campaigns it rolls out.
In the past, the drinks behemoth has typically disseminated a pretty persistent onslaught of marketing messages, but has now made the decision to change tack in order to “enhance customer relations, build stronger brands and improve the quality of the marketing we are carrying out.”
This raises the question: why is a global brand such as Coca-Cola looking to change its marketing strategy? The answer lies in what consumers have come to expect from marketing in recent years. With consumers now more digitally engaged than ever before, brands must consider their messaging and the channels they use to engage with consumers.
As the number one closed-feedback ratings and reviews platform in the UK – meaning only genuine customers are invited to leave a review – Feefo welcomes recent reports of the Competition and Markets Authority and Department for Business Innovation and Skills efforts to clean up the Ratings and Reviews industry.
Adroll, the digital marketing specialists, today released their State of the Industry UK 2016 Report, revealing that 61% of marketers say programmatic ads provide a greater return on investment than traditional media. [more…]