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Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

by on June 10, 2016


The Post Office is harnessing one-time social media trailblazer - Klout - to help it work out who it should be prioritising online and who could be useful in future marketing campaigns.

Question from the Editor of theMarketingblog to the Post Office guys. " Does a Klout score of 61, which we have - interest you?

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More than a fifth of UK retail sales took place online in May for the fifth month in a row …via Internet Retailing

by on June 7, 2016

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How many inbound leads are needed to reach your financial targets & provide real ROI?

How many inbound leads are needed to reach your financial targets & provide real ROI?

by on June 6, 2016


Inbound Marketing ROI [Calculator]

How many Inbound leads are needed to reach your financial targets & provide real ROI? Enter your revenue goal to find out ... [no email required] Graphics by Shutterstock

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Involved in newsletters? : Important news about Autobot editing, new API commands from E- goi

by on June 4, 2016

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Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – Inbound Marketing eBook

by on June 3, 2016

[eBook] A CMO's Guide To Inbound Marketing ROI

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.
Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

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Events : “Learn how to optimize your website and grow your business”

by on May 23, 2016

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Shopping : Do you know what ‘Webrooming’ means?

Shopping : Do you know what ‘Webrooming’ means?

by on May 21, 2016

'In-store pickups pick up'

Webrooming is the latest phenomenon impacting the online retail industry. In just the last year the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store.

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10 SEO mistakes to avoid with your next website re-design (eBook)

by on May 15, 2016

A free eBook to help you learn from the experience of other SEO experts.

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Research : 80% of consumers who are ‘unfulfilled’ by omnichannel shopping represent huge opportunity / Rockpool Digital

Research : 80% of consumers who are ‘unfulfilled’ by omnichannel shopping represent huge opportunity / Rockpool Digital

by on May 12, 2016

Rockpool Digital finds four out of five people think shopping isn’t a personalised experience, but majority want joined-up online and in-store approach

UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from digital customer experience agency Rockpool.

Near-universal mobile phone access, social media and the birth of the Internet of Things are hampering attempts by retailers to create a truly omnichannel customer shopping experience. Personalisation is crucial to success, but according to the survey a massive  80% of customers still don’t see evidence of it in their on and offline shopping visits.

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Events : Engage with next-generation technology and innovations – The Tech Expo Conference & Exhibition 24-25 October 2016

by on May 9, 2016


The Tech Expo Conference & Exhibition

Monday, October 24th - Tuesday, October 25th  

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