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“A drunken usability experiment” – Austin Knight (UX Designer at HubSpot) at the Conversion Conference in October 2015

by Will Corry on August 30, 2015

In this talk, Austin Knight (UX Designer at HubSpot) will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted.

Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design

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You can now have a bespoke newsletter for your operation. Imagine it. Your own result driven bespoke newsletter

by Will Corry on August 28, 2015

Should I start creating your bespoke newsletter?
  • Your content is superb.
  • Right up there in terms of quality.
  • You work very hard to get it right.
  • You should be making fuller use of it.
  • More coverage to the right prospects.
  • I have an idea for you called ‘Newslettered’
  • TheMarketingblog can create your own bespoke newsletter
  • Better still - the price is right!

Can be sent to your data bases
Built into your web site - fully formatted for maximum effect
Can be carried across all of theMarketingblog sites
Makes full use of your quality editorial articles etc.

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    Exponential whitepaper aims to help marketers define and improve engagement – exclusive to theMarketingblog

    by Will Corry on August 26, 2015


    “Our industry has used the term ‘engagement’ liberally for two decades, with little consensus on what it means.

    Instead, we turn around and optimize our advertising campaigns towards simplistic metrics that reward high-volume, low-involvement content,” says Bryan Melmed, vice president, insights services, for Exponential.”

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    Latest software / “This B2B sales tool will turn your sales people into rock stars!”

    by Will Corry on August 23, 2015

    Editor of theMarketingblog' s Newslettered exclusively writes

    .. People always ask me “What’s the latest software that is going to make my business money?” While it is often not as simple as that, occasionally something comes along that really does do, exactly that. "This B2B sales tool with turn your sales people into rock stars!"

    Now, there is a tool you can plug into your website that will email you an alert for all of the businesses that are coming onto your website in real-time.

    The Graphics are by Shutterstock.

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    UK SEO Events – Conversion Conference London, ad:tech London, eMetrics Summit

    by Will Corry on August 22, 2015


    If you’re looking for UK SEO events at the end of 2015, Silkstream have put together this ultimate list of all the events they could find, up and down the country for:  SEO (Search Engine Optimisation)  .Digital Marketing  .PPC (Pay Per Click) . Social Media. ASO (App Store Optimisation)

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    B2B Marketers : Download this limited-time Forrester report to learn how you can reward, recognize, and engage your customers

    by Will Corry on August 22, 2015

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    Media agencies have had to adapt quickly and move faster than ever before … writes adconnection’s Catherine Becker

    by Will Corry on August 21, 2015

    Despite what some clients might think, media agencies are adapting well to an increasingly fragmented landscape, writes adconnection's Catherine Becker.
    Media agencies - centre stage rather than side-lined?

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    How to discover the ‘why’ and the ‘how’ of implementing inbound marketing in your business

    by Will Corry on August 20, 2015

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    From Boots to Bytes: Schuh’s approach to data and analytics / Events .. eMetrics Summit

    by Will Corry on August 19, 2015

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    The IAB aims to achieve maximum viewability and consumer attention for advertisers’ online campaigns

    by Will Corry on August 18, 2015

    The IAB Believes…in maximising ad viewability

    The IAB aims to achieve maximum viewability and consumer attention for advertisers’ online campaigns and is working with partners to develop consistent standards.

    Statement from IAB UK ... Digital ad spend is in rude health, representing an impressive £7.2 billion in 2014, up 14% on the previous year.

    We’re in a fortunate position, then: few industries can claim to be enjoying such rapid growth.  [more…]