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Which group are most opposed to the use of emojis in brand marketing?

Which group are most opposed to the use of emojis in brand marketing?

by on December 11, 2017

Whilst most Brits are happy to send emojis to friends and family, a new study shows less than half of GB consumers wouldn’t engage with a brand that uses them in its digital marketing


Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 has highlighted that while the majority of GB consumers are keen to use these graphics in their messages to friends and family, far fewer are amenable to brands using them in their marketing messages. [more…]

Which email marketing software should you use? .. Great comparison chart

by on October 26, 2017

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Get more out of your email marketing .. Gemma Baker, Click4Assistance

Get more out of your email marketing .. Gemma Baker, Click4Assistance

by on October 9, 2017

46 years ago the first ever email was sent by Ray Tomlinson. 7 years later in 1978, Gary Thuek dubbed as the ‘Father of Spam’ sent the first mass mailing promoting DEC machines to 400 users.

Fast forward to 2017 where millions of emails are sent every second, that’s a lot of personal and marketing communication transmitting through the internet!

With many marketing emails hitting consumers’ inboxes daily, how do you ensure they engage with your content?

UK live chat software provider, Click4Assistance, @C4AUK

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Exclusive : 10,000 free emails per month for B2B marketing professionals

by on September 6, 2017

Turn leads into engaged customers. 10,000 free emails per month. Exclusive to theMarketingblog

E-goi simplifies marketing: email campaigns, sms, push notifications and voice, all through an online multichannel platform. It is the solution to generate more and better business opportunities. [more…]

LiveRamp now available to publishers

LiveRamp now available to publishers

by on July 19, 2017

Provides Publishers access to People-Based Marketing Budgets

Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.

This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]

Acquisition of a new client …. “Make former customers feel wanted” … E-goi

by on July 15, 2017

First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client.

Think about it: is it more difficult to sell something to someone who already knows your brand, your product, or to raise brand/product awareness for people with no previous knowledge of your company? That’s right. You got there by yourself, we’re sure.

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Introducing –  E-goi’s email marketing newsletter – 6 ‘makes sense’ articles

Introducing – E-goi’s email marketing newsletter – 6 ‘makes sense’ articles

by on July 14, 2017

Introducing - E-goi’s email marketing newsletter - 6 articles that count [more…]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

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‘Fresh’ research on mobile marketing and the customer experience

‘Fresh’ research on mobile marketing and the customer experience

by on July 5, 2017

Mobile shopping search is retailer’s biggest and fastest opportunity for growth
  • Shopping search on mobile is retailers largest single source of traffic by far.
  • Shopping search on mobile also has the highest bounce rates…as high as 83%­
  • 51% of sales of from paid channels happened on mobile.
  • Non branded search activity on mobile device is retailers poorest converter.
  • The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.

http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/

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