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“People do not buy goods & services. They buy relations, stories & magic” – Seth Godin – The History of Marketing

by Will Corry on July 23, 2016

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How to close the giant, “invisible customer” gap in your sales funnel

by Will Corry on July 15, 2016

How to double your web conversions using customer friendly lead capture forms

Want to caputure more website visitors and turn them into customers and cash?  Want to STOP losing leads on your website?
Oops. We have a spelling mistake in this article. Can you spot it? What's the word that is wrong?  Send it to the editor will@themarketingblog.co.uk and you could win a £30 shopping card ...

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“The best way to nurture your leads and improve marketing and sales alignment” – Exclusive download

“The best way to nurture your leads and improve marketing and sales alignment” – Exclusive download

by Will Corry on July 15, 2016

This new guide highlights the challenges companies face when thinking about marketing automation, from strategies to platform choice, and how to overcome them.

Whether you are already using marketing automation or considering if it’s worth the investment, this guide will help you make the most of a software solution which has fast become essential within digital marketing.

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APAC to overtake North America as world’s biggest digital ad market / Strategy Analytics

APAC to overtake North America as world’s biggest digital ad market / Strategy Analytics

by Will Corry on July 13, 2016

2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.

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“Marketing and automation a match made in heaven”.. Howard Williams, Parker Software

“Marketing and automation a match made in heaven”.. Howard Williams, Parker Software

by James on July 12, 2016

Howard Williams, marketing manager at Parker Software, explains exactly how marketing software can help to maximise the results of campaigns

As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to dwindling interest and, ultimately, dissatisfaction. Marketing activities often work on similar emotional levels to a relationship.

While marketing professionals may not find themselves sleeping on the sofa if interaction breaks down, a lack of meaningful engagement will mean campaigns are ineffective. Howard Williams explains how to maintain a happy marketing relationship. [more…]

Discover why good B2B data is so valuable to your business / Free download

Discover why good B2B data is so valuable to your business / Free download

by Will Corry on July 12, 2016

B2B data is an ideal way to connect with the people that need your product or service. It is the key to unlocking your marketing potential – and your future growth. But what if you don’t have the high-quality data that you need?

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Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

by Will Corry on June 29, 2016

A Step by Step Guide to Planning an Effective Inbound Marketing Strategy

  • Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed.
  • Inbound Marketing works to earn relevant visibility by helping target buyers learn more about the solutions they want - without interrupting.
  • But before an Inbound campaign can begin, considered planning is required to ensure performance, the best lead quality possible and definite ROI.

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B2B Marketers – find out exactly what you can do to generate new business

by Will Corry on June 21, 2016


Are you playing hide and seek with prospective customers? Or perhaps you're hoping they are telepathic?

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Research : Nielsen Marketing Cloud grows its global footprint

Research : Nielsen Marketing Cloud grows its global footprint

by Will Corry on June 20, 2016

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers  Make Big Improvements in Omnichannel Marketing Performance

Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.

The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.

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B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

by Will Corry on June 18, 2016

Did you know that 'influencer marketing' is growing faster than organic search, paid search, email etc.  Here are 3 points to ponder

  1. Finding new influencers with a highly engaged following loyal to the brand is more important than working with large-scale influencers boasting hundreds of thousands of followers.
  2. The content always has to feel original and authentic, in order to bring something new to the brand to create ‘thumb-stopping’ content.
  3. The key to success is for the client and influencer to create something different that will drive engagement. Read on for an Influencer Marketing Plan that works >>>

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