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Amaze One leads the charge to ‘humanise’ CRM

Amaze One leads the charge to ‘humanise’ CRM

by Clare on February 21, 2017

A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]

Movers and Groovers : IAB UK appoints Jon Mew as CEO

Movers and Groovers : IAB UK appoints Jon Mew as CEO

by Will Corry on January 5, 2017

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.

Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.

Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange.  [more…]

Your new 2017 bespoke newsletter is really a hardwired link to your prospects

by Will Corry on December 15, 2016

Want a bespoke newsletter for early 2017? Then check this one from Clareville Communications.

http://www.bespokenewsletter.com/

Intense clutter​ headache? Having an eye-catching email newsletter is vital to ensure you disrupt, cut through the clutter and get the correct message across.

 

  • TheMarketingblog can now design, create and manage  a special bespoke email newsletter to your specifications ready for your email marketing campaign.
  • We also give it the full treatment in theMarketingblog group of sites.
  • We give you real time tracking using Lead Forensics.
  • http://www.bespokenewsletter.com/
  • Check this one from Clareville Communications

[more…]

German technology leader for blog marketing blogfoster enters launch phase in London

German technology leader for blog marketing blogfoster enters launch phase in London

by Will Corry on December 14, 2016

Graphic : Blogfoster Management Team – Simon Staib, Jan Homann and Dominic Umbeer.

Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers.

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Join us at #dotmailersummit. Don’t miss our early-bird pricing. Save 50% with tickets at just £149.99

Join us at #dotmailersummit. Don’t miss our early-bird pricing. Save 50% with tickets at just £149.99

by James on December 9, 2016

Save the date: dotmailer’s 2017 Summit to set the scene for the future of marketing

The inaugural dotmailer Summit will open its doors on 1st March 2017 to the marketing community keen to learn from the very best in the industry. Held at the Grange Tower Bridge Hotel London, the one-day international event will be a conference based around industry leadership, constant innovation and building tomorrow’s email marketing landscape.

The summit promises to engage audiences with an agenda of inspirational speeches, big-brand success stories, panel debates, hack sessions and demo pods exploring the themes of customer experience, brand development and the future of marketing, e-commerce and improving digital talent.

Early bird tickets are available for £149.99+VAT before 23rd December 2016.

[more…]

By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate

by Will Corry on November 14, 2016

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By 2018, 20% of all business content will be authored by machines … Top strategic predictions for 2016 and beyond

by Will Corry on October 26, 2016

Top strategic predictions for 2016 and beyond: The future is a digital thing

Did you know?

  • By 2018, 20% of all business content will be authored by machines
  • By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
  • By YE18, customer digital assistants will recognize individuals by face and voice across channels and partners.
  • By 2020, autonomous software agents outside of human control will participate in 5% of all economic transactions.

[more…]

DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA,  Havas helia

DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA, Havas helia

by Will Corry on October 13, 2016

MRM Meteorite leads DMA Awards nominations

MRM Meteorite leads the DMA Awards shortlist with 14,  as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.

This year’s shortlist also showcases one of the largest fields in the Awards history, with 171 brands vying for a Gold in one of the 34 categories, as well as being in line to take home the prized Grand Prix award.

[more…]

B2B Marketers: E-goi is a multichannel marketing automation platform, including email marketing services / New email marketing newsletter

by Will Corry on October 10, 2016

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CommuniGator soundbite: The future of email / Victoria Dyke, Marketing Manager at CommuniGator

CommuniGator soundbite: The future of email / Victoria Dyke, Marketing Manager at CommuniGator

by James on October 10, 2016

It is shocking to think how much the world of direct and digital marketing has changed since the 90s. The first ever email was sent 46 years ago, and today technology has evolved into one of the most cost-effective forms of direct marketing.

Suddenly businesses were able to contact clients and prospects quickly with this brand new tool, and even today it still continues to be more popular than other channels like social media, display, and programmatic advertising. But what does the future hold?

[more…]