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Internet Retailing and eDelivery Conference 2015 websites now open

by Will Corry on May 24, 2015

Now open - The 10th Annual Internet Retailing Conference Website

The eDelivery Conference 13 October 2015 Website is now open

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Lawrence Collis and David Wiles – why they founded the Marketing Technology Association

by Will Corry on May 24, 2015

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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

by Will Corry on May 20, 2015

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.

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Revealing data-driven marketing trends worldwide – New research from @TurnPlatform

by Will Corry on May 20, 2015

Turn have released its Advertising Intelligence Index report, revealing data-driven marketing trends worldwide from April 2014 through March 2015, compared with the same period last year – April 2013 through March 2014.

Overall, the last year shows significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe. As brands and agencies embrace programmatic, the landscape for mobile and video has seen increased spending and growing competition as EMEA and APAC markets continue to mature towards stable levels of high competition. [more…]

eSeller – Focus on email marketing: avoiding spam filters – Aaron O’Dowling-Keane

by Will Corry on May 20, 2015

Aaron O'Dowling-Keane writes ... One of the common problems for email marketing is the amount of emails which never even reach the recipients but instead hit spam filters. Here’s how to guarantee an optimal hit rate.

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Research : Family and experiences are key to winning the hearts and wallets of the affluent global middle class

by Will Corry on May 17, 2015

Economic growth and rapid urbanisation are swiftly expanding the number of people in the affluent global middle classes. New research from Collinson Group reveals distinct motivations and attitudes amongst this group which go beyond traditional demographic and geographical boundaries.

Today’s affluent consumers place a higher priority on family, altruism and enriching experiences (69%) ahead of luxury products and short-term satisfaction. [more…]

Important message for marketing consultants, hosting providers or e-commerce associations / Can you sell E-goi to your own customers?

by Will Corry on May 16, 2015

Check out E-goi's Sales Partner Programme!

Yep, that's right. If you love E-goi as we do, you can sell it to your clients and earn a nice tidy sum on each sale!

Sounds interesting, what do I get? [more…]

Operators are planning to block online adverts on their networks

by Will Corry on May 15, 2015

Mobile operators blocking online ads from Google [more…]

“Digital Shoreditch Festival – Highlights and analysis of #DS15″

by Will Corry on May 15, 2015

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Meet face-to-face with the UK’s marketing and media buyers at the place they visit to make investment decisions

by Will Corry on May 6, 2015

Events - ad: tech London 2015 - Why exhibit?

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