"Learn with Google Day"
— Branded3 (@Branded_3) April 18, 2016
— Majestic (@Majestic) April 28, 2016
Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.
One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.
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Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't.
— Will Corry (@slievemore) March 11, 2016
Research released today from leading European email provider, Mailjet has revealed that almost two fifths (38%) of senior marketers aren’t generating revenue from transactional emails.
The research coincides with the launch of a new feature within Mailjet’s Passport, an intuitive product that now enables marketing efforts and on-brand communication to be unified across all customer touchpoints: transactional as well as marketing emails. [more…]