A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]
Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.
Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange. [more…]
Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers.
The inaugural dotmailer Summit will open its doors on 1st March 2017 to the marketing community keen to learn from the very best in the industry. Held at the Grange Tower Bridge Hotel London, the one-day international event will be a conference based around industry leadership, constant innovation and building tomorrow’s email marketing landscape.
The summit promises to engage audiences with an agenda of inspirational speeches, big-brand success stories, panel debates, hack sessions and demo pods exploring the themes of customer experience, brand development and the future of marketing, e-commerce and improving digital talent.
Early bird tickets are available for £149.99+VAT before 23rd December 2016.
Top strategic predictions for 2016 and beyond: The future is a digital thing
Did you know?
- By 2018, 20% of all business content will be authored by machines
- By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
- By YE18, customer digital assistants will recognize individuals by face and voice across channels and partners.
- By 2020, autonomous software agents outside of human control will participate in 5% of all economic transactions.
MRM Meteorite leads the DMA Awards shortlist with 14, as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.
This year’s shortlist also showcases one of the largest fields in the Awards history, with 171 brands vying for a Gold in one of the 34 categories, as well as being in line to take home the prized Grand Prix award.