Over 1000 senior marketers and CMOs from over 30 countries around the world, descended on Wembley Stadium at last month's Teradata Connect.
The annual event, now in its tenth year, saw a high-profile set of speakers from brands such as Puma, Standard Life, John Lewis and Runtastic share insights on the future of digital marketing.
Teradata Corporation, Co-President Bob Fair‘s opening keynote, set a tone for the two-day event with his claim,“It’s all about the data,” but it wasn’t big data he was calling for, it was smart data. Highlights from Teradata Connect are available here
"...the general perception among media owners is that online retailers, telecoms and finance brands are allocating the highest proportion of display spend to programmatic."
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The new research study titled “What’s My Worth”, looks for the first time at what consumers believe their worth is to advertisers.