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5 ways emails can boost your marketing efforts

5 ways emails can boost your marketing efforts

by on December 6, 2018

There are a lot of new digital marketing instruments that you can use today, including social media and videos, but that doesn’t make email and email marketing campaigns any less effective.

Email may be the oldest trick in the book, but it is a trick that continues to produce great return on investment, or ROI. This is also the reason why emails are inseparable from today’s best digital marketing campaigns.

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A Guide to AI Marketing

A Guide to AI Marketing

by on November 15, 2018

AI marketing is fast becoming a key part of digital marketing, but what is it all about? Find out everything you need to about AI marketing in our post.

Our world is constantly changing, and one thing that has progressed so much in the 21st century is technology. Yes, tech is becoming smarter, more efficient and benefiting all aspects of our lives. Be it virtual assistants or artificial intelligence some would say things have changed for the better.

The power of tech is improving our lives. One thing that artificial intelligence, or AI, has really helped is digital marketing – through AI marketing. But what is AI marketing?

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“What social media tool is your all-time, desert-island, can’t-live-without favourite?”

“What social media tool is your all-time, desert-island, can’t-live-without favourite?”

by on August 7, 2018

 

Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring which network you should invest in is overwhelming.

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favourite?”

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4 tips for building good email templates … Exclusive to theMarketingblog

4 tips for building good email templates … Exclusive to theMarketingblog

by on May 9, 2018

Many people think that email marketing is a thing of the past.

This is usually because companies don’t invest in a good digital strategy. What’s more, people don’t usually look into the range of features that email offers – email templates being one of them.

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How to increase engagement on social media? 7 infallible tips!

by on April 20, 2018

How to increase engagement on social media? 7 infallible tips!

In a scenery full of content, how is it possible to stand out? How to not be just one more person in the middle of the crowd? In this post, we’ll give you some tips and actions that can increase the engagement on social media. Check them out!

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IAB UK refreshes brand and launches new website

IAB UK refreshes brand and launches new website

by on March 12, 2018

IAB UK have launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.

The modern, bold look represents IAB UK’s leadership position and marks the next chapter of the trade body, which turns 21 this year. “Digital advertising has matured and so have we” said James Chandler, Chief Marketing Officer of the IAB UK. He added, “Our refreshed branding visually represents the evolution of our voice as we become more assertive within the industry.”  [more…]

New : This book explains the impact of the ‘internet of things’, virtual assistants, bots and client data

New : This book explains the impact of the ‘internet of things’, virtual assistants, bots and client data

by on January 5, 2018

Customers the Day After Tomorrow: How to Attract Customers in a World of AIs, Bots, and Automation

The book includes some fascinating real life examples of how brands are using technologies, and exclusive interviews with world-leading experts to get insights into how AI is changing marketing, the workplace, business operations and even wider society.

  • Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatization and digitalization
  • With a chapter by expert Peter Hinssen
  • Order your copy here >>>>>>

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Which group are most opposed to the use of emojis in brand marketing?

Which group are most opposed to the use of emojis in brand marketing?

by on December 11, 2017

Whilst most Brits are happy to send emojis to friends and family, a new study shows less than half of GB consumers wouldn’t engage with a brand that uses them in its digital marketing


Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 has highlighted that while the majority of GB consumers are keen to use these graphics in their messages to friends and family, far fewer are amenable to brands using them in their marketing messages. [more…]

Which email marketing software should you use? .. Great comparison chart

by on October 26, 2017

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Get more out of your email marketing .. Gemma Baker, Click4Assistance

Get more out of your email marketing .. Gemma Baker, Click4Assistance

by on October 9, 2017

46 years ago the first ever email was sent by Ray Tomlinson. 7 years later in 1978, Gary Thuek dubbed as the ‘Father of Spam’ sent the first mass mailing promoting DEC machines to 400 users.

Fast forward to 2017 where millions of emails are sent every second, that’s a lot of personal and marketing communication transmitting through the internet!

With many marketing emails hitting consumers’ inboxes daily, how do you ensure they engage with your content?

UK live chat software provider, Click4Assistance, @C4AUK

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