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Email Marketing

The why, what, and how of welcome emails

The why, what, and how of welcome emails

by on February 5, 2019

Sending welcome emails to new subscribers can make the rest of your emails so much more effective.

Great welcome emails can help set the tone for your relationship with your email subscribers while boosting your subscriber engagement.

More articles on emails ...

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Follow-up emails : “Designed to get a response”

Follow-up emails : “Designed to get a response”

by on February 1, 2019

If you’re getting all the responses you’ll ever need on the 1st email you send to prospects, let me know.

You’re a walking, talking miracle [more…]

4 ways to improve your digital marketing strategy

4 ways to improve your digital marketing strategy

by on January 28, 2019

Is your digital marketing strategy unable to reach as many potential customers as you would like?

If you are struggling to communicate with your target audience online, these helpful tips will help you to improve your digital marketing strategy and help your website to get as much traffic as you would like it to.

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5 ways emails can boost your marketing efforts

5 ways emails can boost your marketing efforts

by on January 25, 2019

There are a lot of new digital marketing instruments that you can use today, including social media and videos, but that doesn’t make email and email marketing campaigns any less effective.

Email may be the oldest trick in the book, but it is a trick that continues to produce great return on investment, or ROI. This is also the reason why emails are inseparable from today’s best digital marketing campaigns.

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5 ways emails can boost your marketing efforts

5 ways emails can boost your marketing efforts

by on December 6, 2018

There are a lot of new digital marketing instruments that you can use today, including social media and videos, but that doesn’t make email and email marketing campaigns any less effective.

Email may be the oldest trick in the book, but it is a trick that continues to produce great return on investment, or ROI. This is also the reason why emails are inseparable from today’s best digital marketing campaigns.

[more…]

A Guide to AI Marketing

A Guide to AI Marketing

by on November 15, 2018

AI marketing is fast becoming a key part of digital marketing, but what is it all about? Find out everything you need to about AI marketing in our post.

Our world is constantly changing, and one thing that has progressed so much in the 21st century is technology. Yes, tech is becoming smarter, more efficient and benefiting all aspects of our lives. Be it virtual assistants or artificial intelligence some would say things have changed for the better.

The power of tech is improving our lives. One thing that artificial intelligence, or AI, has really helped is digital marketing – through AI marketing. But what is AI marketing?

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“What social media tool is your all-time, desert-island, can’t-live-without favourite?”

“What social media tool is your all-time, desert-island, can’t-live-without favourite?”

by on August 7, 2018

 

Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring which network you should invest in is overwhelming.

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favourite?”

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4 tips for building good email templates … Exclusive to theMarketingblog

4 tips for building good email templates … Exclusive to theMarketingblog

by on May 9, 2018

Many people think that email marketing is a thing of the past.

This is usually because companies don’t invest in a good digital strategy. What’s more, people don’t usually look into the range of features that email offers – email templates being one of them.

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How to increase engagement on social media? 7 infallible tips!

by on April 20, 2018

How to increase engagement on social media? 7 infallible tips!

In a scenery full of content, how is it possible to stand out? How to not be just one more person in the middle of the crowd? In this post, we’ll give you some tips and actions that can increase the engagement on social media. Check them out!

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IAB UK refreshes brand and launches new website

IAB UK refreshes brand and launches new website

by on March 12, 2018

IAB UK have launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.

The modern, bold look represents IAB UK’s leadership position and marks the next chapter of the trade body, which turns 21 this year. “Digital advertising has matured and so have we” said James Chandler, Chief Marketing Officer of the IAB UK. He added, “Our refreshed branding visually represents the evolution of our voice as we become more assertive within the industry.”  [more…]