The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – confirms that, in mid-December at the IPA, it held the first cross-industry* technical group meeting designed to tackle online ad fraud.
The industry is aiming to publish anti-fraud good practice principles for the UK market in July 2015 and, beyond that, to announce the first companies to be accredited for meeting industry-agreed standards to reduce the risk of fraudulent ads being served.
Really Simple Systems, @ReallySimpleSys one of the world’s largest providers of Cloud CRM systems launches it's Email Marketing module. The new module will enable sales teams to see detailed prospect interactions with individual marketing campaigns. [more…]