Email Marketing
Brian Clark writes ...No. And yes. It depends on how you do it. Some people do it horrendously wrong.
Just when us B2B marketers were getting comfortable with social media networks like Twitter, Facebook, Google+ and Linkedin, out comes a new contender for our time - Pinterest.
Find out more about Pinterest etc. at the Thames Valley Return on Influence Conference 12 June 2012.
Check the ROI Conference Pinterest Board
Data warehousing giant Teradata has been building up its application portfolio ahead of its acquisition of Aprimo in late 2010, and now it is fleshing out its app stack by snapping up eCircle, the largest provider of digital messaging software in Europe.
Brands' hunger for great social advertising is growing, and with increasing popularity come industry awards. Win awards
Now that social is no longer the province of experimental teams working with small budgets and wild ideas, more shops are paying attention to who's doing great work in social. [more…]
Are you happy with your social media marketing so far this year?
If not – you should seriously consider the ‘View from the Top’ plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”.
UK-based multichannel marketing provider, Mailvivo, is previewing the launch of their new 1-Click Salesforce CRM integration at Internet World 2012, held at Earls Court in London on April 24th-26th.
Find out more about Mailvivo at www.mailvivo.co.uk
ASOS have come up with a great Pinterest campaign recently.They've told people to pin their favourite items from their current sale for a chance to win £200 to spend on the site.
It's really getting people involved! Great way to get people talking, showcase their products and to find out which products their customers really love.
Great stuff. Lauren Thomas •
Micro-blogging giant Twitter has acquired staff from the analytics firm Hotspots in a move that will make it easier for advertisers to monitor Twitter marketing revenues.
The Next Web reports that the social intelligence firm, which specialises in visual representations of Twitter’s trending data visually, announced the good news in a statement on company website Hotspots.io. In it, company head-honchos Matt Huang, Alexander Spicer and Ashutosh Singhal explained that the opportunity was one that the start-up simply couldn’t turn down. By Red Rocket Media
According to screenmediamag.com, the deadline to submit entries for this year's LoveContent Awards honoring creative content in digital signage and digital out-of-home is fast approaching:
“I challenge anyone to find another stand at Internet World 2012 that offers the social networking features we have!” Mark Gooding
by Will Corry on April 23, 2012
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