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Email Marketing

Exclusive : 10,000 free emails per month for B2B marketing professionals

by Will Corry on September 6, 2017

Turn leads into engaged customers. 10,000 free emails per month. Exclusive to theMarketingblog

E-goi simplifies marketing: email campaigns, sms, push notifications and voice, all through an online multichannel platform. It is the solution to generate more and better business opportunities. [more…]

LiveRamp now available to publishers

LiveRamp now available to publishers

by Clare on July 19, 2017

Provides Publishers access to People-Based Marketing Budgets

Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.

This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]

Acquisition of a new client …. “Make former customers feel wanted” … E-goi

by Will Corry on July 15, 2017

First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client.

Think about it: is it more difficult to sell something to someone who already knows your brand, your product, or to raise brand/product awareness for people with no previous knowledge of your company? That’s right. You got there by yourself, we’re sure.

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Introducing –  E-goi’s email marketing newsletter – 6 ‘makes sense’ articles

Introducing – E-goi’s email marketing newsletter – 6 ‘makes sense’ articles

by Will Corry on July 14, 2017

Introducing - E-goi’s email marketing newsletter - 6 articles that count [more…]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by Clare on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

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‘Fresh’ research on mobile marketing and the customer experience

‘Fresh’ research on mobile marketing and the customer experience

by Will Corry on July 5, 2017

Mobile shopping search is retailer’s biggest and fastest opportunity for growth
  • Shopping search on mobile is retailers largest single source of traffic by far.
  • Shopping search on mobile also has the highest bounce rates…as high as 83%­
  • 51% of sales of from paid channels happened on mobile.
  • Non branded search activity on mobile device is retailers poorest converter.
  • The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.

http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/

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B2B Marketers : Improve SEO for your E-commerce … E-GOI

B2B Marketers : Improve SEO for your E-commerce … E-GOI

by Will Corry on July 1, 2017

What is E-goi?

Multichannel Marketing: Email, SMS,Voice, Forms and Social Media

Check their new site today .....

 

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Combining digital marketing with offline marketing

Combining digital marketing with offline marketing

by Will Corry on June 22, 2017

The digital world is still a relatively new concept in comparison to traditional marketing methods, only becoming mainstream in 1999 and growing even larger since then.

Practically everything we do has some form of online component nowadays, whether that is a connection to the web that makes the experience smoother and enhances it or a completely online version that offers a similar service built in an alternative way.

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6 Email Marketing stats you are ignoring – E-goi

by Will Corry on June 13, 2017

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