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How to increase engagement on social media? 7 infallible tips!

by on April 20, 2018

How to increase engagement on social media? 7 infallible tips!

In a scenery full of content, how is it possible to stand out? How to not be just one more person in the middle of the crowd? In this post, we’ll give you some tips and actions that can increase the engagement on social media. Check them out!

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IAB UK refreshes brand and launches new website

IAB UK refreshes brand and launches new website

by on March 12, 2018

IAB UK have launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.

The modern, bold look represents IAB UK’s leadership position and marks the next chapter of the trade body, which turns 21 this year. “Digital advertising has matured and so have we” said James Chandler, Chief Marketing Officer of the IAB UK. He added, “Our refreshed branding visually represents the evolution of our voice as we become more assertive within the industry.”  [more…]

New : This book explains the impact of the ‘internet of things’, virtual assistants, bots and client data

New : This book explains the impact of the ‘internet of things’, virtual assistants, bots and client data

by on January 5, 2018

Customers the Day After Tomorrow: How to Attract Customers in a World of AIs, Bots, and Automation

The book includes some fascinating real life examples of how brands are using technologies, and exclusive interviews with world-leading experts to get insights into how AI is changing marketing, the workplace, business operations and even wider society.

  • Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatization and digitalization
  • With a chapter by expert Peter Hinssen
  • Order your copy here >>>>>>

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Which group are most opposed to the use of emojis in brand marketing?

Which group are most opposed to the use of emojis in brand marketing?

by on December 11, 2017

Whilst most Brits are happy to send emojis to friends and family, a new study shows less than half of GB consumers wouldn’t engage with a brand that uses them in its digital marketing


Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 has highlighted that while the majority of GB consumers are keen to use these graphics in their messages to friends and family, far fewer are amenable to brands using them in their marketing messages. [more…]

Which email marketing software should you use? .. Great comparison chart

by on October 26, 2017

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Get more out of your email marketing .. Gemma Baker, Click4Assistance

Get more out of your email marketing .. Gemma Baker, Click4Assistance

by on October 9, 2017

46 years ago the first ever email was sent by Ray Tomlinson. 7 years later in 1978, Gary Thuek dubbed as the ‘Father of Spam’ sent the first mass mailing promoting DEC machines to 400 users.

Fast forward to 2017 where millions of emails are sent every second, that’s a lot of personal and marketing communication transmitting through the internet!

With many marketing emails hitting consumers’ inboxes daily, how do you ensure they engage with your content?

UK live chat software provider, Click4Assistance, @C4AUK

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Special Offer  :  10,000 free emails per month for B2B marketing professionals

Special Offer : 10,000 free emails per month for B2B marketing professionals

by on September 6, 2017

Turn leads into engaged customers. 10,000 free emails per month. Exclusive to theMarketingblog

E-goi simplifies marketing: email campaigns, sms, push notifications and voice, all through an online multichannel platform. It is the solution to generate more and better business opportunities. [more…]

LiveRamp now available to publishers

LiveRamp now available to publishers

by on July 19, 2017

Provides Publishers access to People-Based Marketing Budgets

Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.

This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]

Acquisition of a new client …. “Make former customers feel wanted” … E-goi

by on July 15, 2017

First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client.

Think about it: is it more difficult to sell something to someone who already knows your brand, your product, or to raise brand/product awareness for people with no previous knowledge of your company? That’s right. You got there by yourself, we’re sure.

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