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Internet Retailing Conference 2015 : Assessing how retailers will develop relationships with their customers in the years to come

by Will Corry on July 6, 2015

In the run-up to Internet Retailing Conference 2015 we’re running a series of pieces showcasing the highlights of the event, now in its tenth year. Today our focus is on Stream 1, The Customer. By Chloe Rigby

Just as the customer is at the heart of today’s ecommerce and multichannel retailing, so too the customer is at the heart of Internet Retailing Conference 2015 (IRC ’15).

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Teradata Connect: How to harness your data to power effective marketing

by Assistant Editor on July 2, 2015

Over 1000 senior marketers and CMOs from over 30 countries around the world, descended on Wembley Stadium at last month's Teradata Connect.

The annual event, now in its tenth year, saw a high-profile set of speakers from brands such as Puma, Standard Life, John Lewis and Runtastic share insights on the future of digital marketing.

Teradata Corporation, Co-President Bob Fair‘s opening keynote, set a tone for the two-day event with his claim,“It’s all about the data,” but it wasn’t big data he was calling for, it was smart data. Highlights from Teradata Connect are available here

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Research : Online display ads programmatic’s share has risen from 28% to 45% in a year and is now worth almost £1bn

by Will Corry on June 29, 2015

The IAB UK's second annual study on how online display ads are bought, reveals that programmatic's share has risen from 28% to 45% in a year and is now worth almost £1bn.

"...the general perception among media owners is that online retailers, telecoms and finance brands are allocating the highest proportion of display spend to programmatic."

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Easy to read ‘fresh’ articles on how you can generate new business with Lead Forensics

by Will Corry on June 24, 2015

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Now – a tool you can plug into your website that will email you an alert for all of the businesses that are coming onto your website in real-time

by Will Corry on June 24, 2015

Editor of theMarketingblog' s Newslettered exclusively writes

.. People always ask me “What’s the latest software that is going to make my business money?” While it is often not as simple as that, occasionally something comes along that really does do, exactly that.

Now, there is a tool you can plug into your website that will email you an alert for all of the businesses that are coming onto your website in real-time.

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News from the BBC, The Digital Education Show, Helix Event and Digital Events in London

by Will Corry on June 21, 2015

News from the BBC, The Digital Education Show, Helix Event and Digital Events in London [more…]

“What’s My Worth? £7 a minute,” consumers tell advertisers / Millennial Media

by Will Corry on June 21, 2015

Millennial Media have commissioned a unique and independent research study (via Opinium Research) looking at consumer attitudes towards mobile advertising in the UK, France, Germany and the US.

The new research study titled “What’s My Worth”, looks for the first time at what consumers believe their worth is to advertisers.

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Latest : You will learn a lot from these 6 email marketing platform articles for small business

by Will Corry on June 21, 2015

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Exponential again awarded JICWEBS seal for brand safety online

by Will Corry on June 19, 2015

Exponential has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.

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JICWEBS publishes best practices guidelines to tackle online ad fraud

by Will Corry on June 18, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.

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