xAd’s third annual UK study shows 56% of consumers who research goods and services in-store convert to purchases on location.
xAd, the leader in location-based marketing that enables marketers to reach the right people based on the real places they visit every day, today announced the results of a study that examined how consumers’ relationship with mobile and physical location affects purchase behaviour and decisions.
The report, which has been compiled from the data provided by YOC’s European partner network, has confirmed that user-oriented formats are gaining significant ground on large-scale ads.
Matt Press writes ... Are you planning on doing any marketing at Christmas? We’ve reached November already, which means one thing: the countdown to Christmas has begun. While December 25th may seem like a long way off, it will be here before you know it.
Do you have your festive social media strategy nailed down? If not, you need to get a ‘cracker’ on, as a well thought out social media plan can be the difference between your tills merrily ringing out, or a nasty case of ‘Bah Humbug’.
Here are a few ideas to get you started on marketing at Christmas. Graphics by Shutterstock.