Get in Touch

Mobile/Tablet

Ogilvy & Mather launch ‘A little more action’ with new Philips work

Ogilvy & Mather launch ‘A little more action’ with new Philips work

by James on August 17, 2016

Ogilvy & Mather has created a campaign for Royal Philips to drive awareness of the brand’s personal health programs. The activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organization that improves lives through technology.

Launching at Elvis Week in Memphis, Tennessee, the Philips ‘A little more action’ campaign tells the transformative story of Keith Hart, an amateur Elvis Tribute Artist who made a series of small lifestyle changes to fulfil his lifelong dream of performing for the first time on stage as his hero, Elvis Presley™.  [more…]

Research : Ad blocking: latest IAB/YouGov stats

Research : Ad blocking: latest IAB/YouGov stats

by Will Corry on August 17, 2016

Contextual data and insights from the IAB’s latest quarterly report, in conjunction with YouGov.

[more…]

“Should retailers be looking at mobile only rather than mobile first?”

“Should retailers be looking at mobile only rather than mobile first?”

by James on August 12, 2016

Paul Skeldon, Internet Retailing writes     ....   Boffins at the IMRG have been watching a steadily growing gulf emerge in terms of growth between online-only retailers and omni-channel retailers.

According to the men in white coats, there is a widening gap between pure-play online only retailers and the omni-channel players when it comes to online sales – and the key difference is the former’s focus on mobile.

Since last July online-only retailers are up +24.8% year-to-date (Jan to June) and multichannel retailers back on +9.5%.

[more…]

Free newsletter templates from E-goi

Free newsletter templates from E-goi

by Will Corry on August 9, 2016

funcionalidades templates

Get your newsletter up and running in a snap

Select a template type, mix and match colours, add your contents and there you go!

[more…]

“The one about Pokémon Go and the sales of smartphone backup batteries”

“The one about Pokémon Go and the sales of smartphone backup batteries”

by Will Corry on August 6, 2016

Think the stories about the wild popularity of Pokémon Go are overstating things? [more…]

Which are the best and the least effective conversion channels? Including the 5 overall most effective channels

Which are the best and the least effective conversion channels? Including the 5 overall most effective channels

by Will Corry on August 5, 2016

[more…]

YOC announces 20% revenue growth in the first half of the financial year with expected €3M in Q2

YOC announces 20% revenue growth in the first half of the financial year with expected €3M in Q2

by Andy Brown on July 26, 2016

YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) records 20% revenue growth in the first half of the current financial year resulting in expected revenue growth of 30% to €3M for the second quarter 2016.

YOC realised revenue growth year-on-year for the third quarter in a row. This results from the steady growth in the D-A-C-H region as well as the positive revenue trends in the company’s other European locations, in particular the Spanish subsidiary. [more…]

Figleaves prepares to replatform on to a responsive website

Figleaves prepares to replatform on to a responsive website

by Will Corry on July 23, 2016

Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.

Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.

[more…]

“People do not buy goods & services. They buy relations, stories & magic” – Seth Godin – The History of Marketing

by Will Corry on July 23, 2016

[more…]

“8 top tips for outstanding on-pack promotions” / PromoVeritas

“8 top tips for outstanding on-pack promotions” / PromoVeritas

by promoveritas on July 19, 2016

On-pack promotions can create the kind of customer engagement that most CEO’s dream about. And this is why some promoters run the same promotion time after time with great success.  The only problem is that they are incredibly easy to get wrong, so here are our top tips to make sure your on-pack is on point.

1.    Have more than one Star Prize – If someone wins your big prize early on in the campaign it could lose momentum. It is generally best to go for a small number of star prizes alongside a large number of lesser value ones so that you have more winners, and plenty of happier customers. [more…]