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Guildhall Galleries first to roll out Mobikats Beura iBeacon Platform

by Will Corry on December 16, 2014

Award-winning app and iBeacon developer Mobikats Enterprise (www.mobikatsenterprise.com) today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.

The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.

Check the Mobikats blog

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Yummi expands its cinime media platform into Western Europe with WerbeWeischer partnership

by KSimpson on December 15, 2014

cinime screen

Yummi Media Group,@YummiMediaGroup the British company specialising in second screen interactivity, has today announced a commercial partnership with WerbeWeischer  - the influential market leader in German cinema advertising.

Yummi’s partnership with WerbeWeischer secures distribution of its interactive mobile app cinime through WerbeWeischer’s network of theatres, which equates to 80 per cent of the German cinema market. The collaboration represents a significant opportunity for advertisers to use smartphone technology to engage directly with German consumers before, during and after a cinema visit.

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Digital leadership / Incredible 3 minute video on the opportunity presented by Social Media

by Will Corry on December 12, 2014

Fascinating facts about social media that will make you think

#Socialnomics 2014 #Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. Qualman is a number one best selling author and keynote speaker on digital leadership. 

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New data : Early Christmas shoppers more likely to have messy love lives

by Will Corry on December 11, 2014

They're also more likely to give to charity and care about the environment

As the Christmas shopping rush gets underway, new data from Exponential Interactive reveals that people who get it done early are more likely to have messy love lives.

Digital intelligence company Exponential @exponentialinc analysed the anonymous behaviour of almost 3.4 million Britons shopping online in October. It revealed those shopping for Christmas were 49% more likely than the average British internet user to be separated from a spouse, 3.6x more likely to be researching divorce and 2.7x more likely to be researching family law.  [more…]

B2B prepaid / Incentive Marketing Association and PayExpo join forces to host prepaid conference

by Will Corry on December 8, 2014

Taking place at PayExpo 2015 at the London ExCel on 9 June

Delegates who book and pay in full by 31 December 2014 will qualify for an early bird rate of £299 + VAT, a saving of £700. Full details are available at www.payexpo.com

Incentive Marketing Association (IMA) has agreed a new partnership with PayExpo - the UK's largest and most exciting payments technology event.

IMA, the only trade body that spans the reward, recognition and incentives Industry, is helping to deliver the Prepaid strand of PayExpo’s conference which takes place at ExCel, London on 9 & 10 June 2015. 

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The ideal length for all online content

by Will Corry on December 7, 2014

The Ideal Length for All Online Content | Fresh 'Social Business' News from theMarketingblog | Scoop.it

From blog.bufferapp.com

Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.

Read the infographic

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5 killer tactics to increase your blog traffic

by Will Corry on December 7, 2014

 

5 Killer Tactics To Increase Your Blog Traffic - Social Media Week | Fresh 'Social Business' News from theMarketingblog | Scoop.it

From socialmediaweek.org

We’ve all been there. We’ve hit publish on our latest blog post and expected the comments and shares to start rolling in.  

But instead we get… nothing. It seems that no one has even seen our beautiful article, let alone read it. A piece of tumbleweed seems to blow across the screen and it feels...

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Get the know how and nitty-gritty on all things ‘behind the buy button’

by Will Corry on December 7, 2014

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“How to be an online buy and sell pro” – hover over the icons interactive graphic

by Will Corry on December 7, 2014

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Amazing video : Watch Moses the falcon discover why 7/10 people prefer the Galaxy Tab S screen to the Apple iPad Air 2

by Will Corry on December 5, 2014

Watch Moses the falcon discover why 7/10 people prefer the Galaxy Tab S screen to the Apple iPad Air 2. Can eyes 8x better than ours tell the difference between Tab S and real life? [more…]