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Taking SEO to the C-level / Janaya Wilkins and Mike Jacobson of Ayima

by Will Corry on April 20, 2014

Corporations must elevate search engine optimisation (SEO) to a strategic level if they are to meet the needs of their business, web users and by proxy Google, says Janaya Wilkins @IamJanaya and Mike Jacobson of Ayima

Search engine optimisation (SEO) is the process of improving a website’s position or ‘ranking’ within non-paid or ‘organic’ search engine results pages. It is essential for any business looking to generate sales online. Yet there remains a lack of understanding and a certain amount of confusion amongst senior executives at traditional ‘bricks and mortar’ companies as to how SEO works, what can be achieved, and why it is important.

Ayima Search Marketing @ayima is a specialist corporate Search Marketing Consultancy, backed by real-time data. Drop them a line:contactus@ayima.com

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Native in-stream ads will soon dominate social media advertising

by Will Corry on April 16, 2014

BII native ad forecast

Depending on who you talk to, native advertising has many
definitions. In the context of social media, we define
native advertising as: Ads that are seamlessly integrated
into a user's feed and are nearly indistinguishable from organic content.

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Digital Heavyweight Event : David Rowan, Editor Wired UK, Nicola Mendelsohn, Facebook VP EMEA & Dan Cobley, MD Google UK set to speak at Teradata Connect 2014

by Assistant Editor on April 16, 2014

Teradata, a global leader in analytic data platforms, marketing applications and consulting services, has revealed details of its upcoming pan-European conference, Connect 2014. The annual event, now in its ninth year, will take place in London at Stamford Bridge, home of the famous Chelsea Football Club, on June 3-4, 2014.

For more information and registrations please visit: www.teradata.com/connect2014

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Experience drives value and loyalty / Ben Reason, founding partner of Livework

by Assistant Editor on April 15, 2014

A common dilemma for digital media businesses is how to convert users into paying customers. In a market with exponentially growing options for customers and the constant presence of free offers this is no mean feat. Success demands maximum clarity of a business’ value proposition and on-going delivery of that value.

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Ecommerce / 9 ideas to get you started with your blog

by Will Corry on April 10, 2014

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ACHICA improves their personalised customer experience using Sailthru Technology

by Will Corry on April 7, 2014

7th April 2014: ACHICA, the members-only luxury lifestyle store, has entered into a long-term partnership with Sailthru, the leading provider of personalised marketing communications technology.

This agreement will enable @ACHICALiving to take full advantage of the @sailthru omni-channel personalisation platform to provide unique brand experiences to every individual customer.

Sailthru Smart Data™ technology will power all personalised communications and onsite experiences for ACHICA, including email and mobile.

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Nuggets : Free range shoppers, Pirates strung up, More strife at Tesco, Just Eat, UK car registrations

by Will Corry on April 6, 2014

Here are this weeks marketing nuggets which I feel you will find interesting. Enjoy.

Nuggets : Free range shoppers, Pirates strung up, More strife at Tesco, Just Eat, UK car registrations

Get your success story loaded. Call us. Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism.

Will Corry 01784 434 412    will@themarketingblog.co.uk

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Mobile users can now upload four photos at a time using Twitter

by Will Corry on April 3, 2014

Twitter just upped the ante

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Be Nimble. Everywhere you work

by Will Corry on April 3, 2014

Nimble  @Nimble Brings Relationship Insights and Collaboration Workflow for Contacts to Leading Business Productivity Apps, including Gmail and Chrome Browser

Nimble have announced the newest release of its Nimble Everywhere strategy­ Version 2.0 of the Nimble Contacts Widget for Gmail. The company also debuted the ability to add Nimble's Smart Contact profiles anywhere you work within Chrome web browsers. http://www.nimble.com/

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