Retargeted ads put more than half of people off buying
If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address
Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company,InSkin Media, and RAPP Media, the media planning and buying agency.
Does Victoria's Secret have an obligation to send what some deem "the right message" to young girls? They are now under fire for a new ad campaign that features the slogan "The Perfect 'Body.'"
The slogan, which refers to the retailer's "Body" lingerie line, appears with images of Victoria's Secret angels on the company's website and in stores in the UK. The ads have prompted a widespread backlash online and inspired the hashtag #iamperfect on Twitter.
One comment .. Look who the message is coming from and give your heads a shake. They are a corporation trying to sell product any way they can. Don't like the message, don't buy it.
LeasePlan are leaders in the large B2B car leasing market globally operating a fleet of more than 1.3 million vehicles providing innovative leasing and fleet management solutions across five continents.
Despite this the penetration of leasing into the B2C market in the UK is comparatively low as the target audience aspire to drive a great car, but aren’t aware of the most convenient & attainable route. adconnection have been brought in to help educate the nation & establish LPGO as the primary personal leasing brand.
Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, has recently completed its acquisition of Affinnova, an international media and marketing research firm
“This is a great day for Nielsen and a natural step in our evolution as both organizations share a commitment to innovation, predictive analytics and outstanding client service,” said Nielsen managing director of innovation for Europe, Johan Sjöstrand. “Integrating Affinnova’s intuitive user interface platform and automated analytics capabilities will unlock the power of digital within Nielsen’s Innovation Practice, enabling our clients to achieve even better outcomes from their investment in new products.”
Real-time marketing specialist launches following successful beta
Trigger Buzz, a specialist in real-time marketing, today announced its official launch along with the involvement of Greg Delaney, Mark Lund and Malcolm Green who’ve invested in the business and have taken roles on the company’s board.
Trigger Buzz will be led by founder and managing director Stephen Wise alongside head of operations Tom Maverley, with Delaney and Green offering creative support and direction. Lund will provide commercial expertise.