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IRX 2015 interview – Celia Pronto of Ford Retail on what digital means for the retail board

by Will Corry on March 5, 2015

Celia Pronto is speaking in the Digital Sales and Marketing Conference on March 26 in Theatre 2 at IRX 2015. Her presentation, Embracing the digital today by bringing the customer into the boardroom, is at 11.10am.

To find out more about the conference and to register for the free-to-attend event, visit the IRX 2015 site.

writes Ahead of this year’s Internet Retailing Expo (IRX 2015), we’re running a series of interviews with key speakers taking part in the event’s conferences. Today we hear from Celia Pronto, group marketing and ecommerce director and board member at Ford Retail.

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Amplience – Retailers can now curate social and user generated content from Instagram and other social channels / Shop Direct VeryMe campaign

by Will Corry on March 5, 2015

Amplience launch User Generated Content solution with the Shop Direct VeryMe campaign.

Integration of user generated and social media content enables retailers like Shop Direct to increase shopper engagement and deliver rich social proof throughout the customer journey

Amplience today announced it has released the User Generated Content (UGC) solution on the AmplienceOne platform.

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Infographic : The five biggest mistakes salespeople make on first calls – Hubspot Sales Blog

by Will Corry on March 4, 2015

UK based print company We Are Promotional Products have created this infographic for the Hubspot Sales blog.

The infographic details the 5 common pitfalls that salespeople often make on first time calls. Be sure you don’t make the same mistakes

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Events : Targeting and engagement strategies for modern brand marketers

by Will Corry on March 4, 2015

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CMA Advance is a service matching brands with content marketing agencies

by Will Corry on March 3, 2015

Launch comes off the back of successes with Zurich Municipal, REED and The Children’s Society

The Content Marketing Association (CMA),the industry body for the content marketing industry, has today officially launched CMA Advance, a free intermediary service which utilises the wealth of expertise across member agencies.

During a soft launch period, the CMA has successfully helped brands fight their way through the fiercely competitive content marketing world by matching their requirements to suitable member agencies with expertise in content marketing. The CMA has helped brands including Zurich Municipal, REED and The Children’s Society match their content marketing needs to agencies who can devise successful strategy and create effective content.

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Research : Millennials favour more traditional digital channels over social media for retailer promotions and offers

by Will Corry on March 3, 2015

New RapidCampaign @RapidCampaign research shows UK consumers more likely to engage with promotions on retailer websites rather than Twitter and Facebook

London, UK, 3rd March 2015 – Despite being the generation most comfortable with social media, when it comes to retailer promotions millennials want to hear about them via email and on retailer websites, research from RapidCampaign has found. The survey of 2,000 consumers, showed that for 16 to 24 year olds email is the top channel of choice for finding out about promotions, followed by a retailer’s website, with social media channels such as Twitter and Facebook not having as much impact.

The research, highlighted in the RapidCampaign report ‘Brands We Love versus Brands We Buy’, shows that frequent reports of the ‘Death of Email’ are overstated, at least in regards to promotions.

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Digital Mums – join us for the @sallytalktomums April Blog Brunch event

by Will Corry on March 3, 2015

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Media Planning : The best of the adconnection articles from theMarketingblog

by Will Corry on March 2, 2015


The best of the adconnection articles from theMarketingblog - enjoy

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SMX London – Join the biggest Search Marketing Conference Series worldwide – Marketingblog 15% discount – your special code is THEMARKETINGBLOGSMX

by Will Corry on February 28, 2015

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RetailMeNot Research : Brits are set to spend £1 million on mobile devices every 35 minutes throughout 2015

by Will Corry on February 26, 2015

Brits are set to spend £14.95 billion via mobile devices in 2015, an increase of 77.8% on £8.41 billion in 2014, according to international research from RetailMeNot  @RetailMeNotInc which is due to be released tomorrow.

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