Mobile/Tablet
INITIALS Marketing is to roll out an advertising campaign to launch re:route, a new iPhone app based rewards programme created by Recyclebank, the company that motivates people to take everyday green actions by rewarding green behaviour. [more…]
wagamama is rolling out 'blippable' Augmented Reality-enabled placemats in its 80 UK restaurants.
The campaign will run from 7 May until 3 June, and encourages diners - with the opportunity to win a free meal - to scan the placeholders with the Blippar app to learn about the wagamama lounges which will be appearing at music festivals this summer.
Mobile Marketing Magazine reports ..Facebook acquired Glancee late on Friday, expanding its mobile capabilities in the run up to a historic IPO. Financial details of the deal were undisclosed, but it appears to primarily be a talent grab. [more…]
Brian Clark writes ...No. And yes. It depends on how you do it. Some people do it horrendously wrong.
Philips Public Signage, in partnership with AOpen and NDS, announced it will showcase its digital signage and mobile solutions at this year's Screenmedia expo in London.
App marketing specialists TradeMob and Fiksu, and rich media mobile advertising firm Celtra are the latest companies to sign up for Mobile Marketing Live, the new two-day exhibition, conference, networking and training event for the mobile marketing industry, which takes place in London on 1-2 October. TradeMob has taken Gold Sponsorship, while Fiksu and Celtra have taken silver.
They join fellow Gold Sponsors, Textlocal, InMobi and Prinovis, and Silver Sponsors, Mojiva, Celtra and Fiksu. Adfonic and StrikeAd are also exhibiting at the event. Visit the website [more…]
Just when us B2B marketers were getting comfortable with social media networks like Twitter, Facebook, Google+ and Linkedin, out comes a new contender for our time - Pinterest.
Find out more about Pinterest etc. at the Thames Valley Return on Influence Conference 12 June 2012.
Check the ROI Conference Pinterest Board
Brands' hunger for great social advertising is growing, and with increasing popularity come industry awards. Win awards
Now that social is no longer the province of experimental teams working with small budgets and wild ideas, more shops are paying attention to who's doing great work in social. [more…]
Global mobile advertising network InMobi and mobile couponing specialists Prinovis are the latest companies to sign up as Gold Sponsors for Mobile Marketing Live, the new two-day exhibition, conference, networking and training event for the mobile marketing industry, which takes place in London on 1-2 October. They join fellow Gold Sponsor, Textlocal and Silver Sponsor, Mojiva.
All about 'pocket'. I came across this new app this rainy, miserable morning in London and I thought it could well be useful to you theMarketingblog reader. Please let me know what you think via the comments section - and have a 'magic' dry, enjoyable weekend
