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Which group are most opposed to the use of emojis in brand marketing?

Which group are most opposed to the use of emojis in brand marketing?

by on December 11, 2017

Whilst most Brits are happy to send emojis to friends and family, a new study shows less than half of GB consumers wouldn’t engage with a brand that uses them in its digital marketing


Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 has highlighted that while the majority of GB consumers are keen to use these graphics in their messages to friends and family, far fewer are amenable to brands using them in their marketing messages. [more…]

WooCommerce Vs. Shopify: Which is the best? … Tutorial by Hostinger

WooCommerce Vs. Shopify: Which is the best? … Tutorial by Hostinger

by on November 16, 2017

E-commerce has turned into the most accepted business-to-customer platform which allows you to display and sell your products to vast internet users.

When it comes to choosing an eCommerce platform, choices are endless. However, WooCommerce and Shopify are the two most popular platforms to create an online store. And people often get confused between them.

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Affordable hosting with quality features … Hostinger Review

Affordable hosting with quality features … Hostinger Review

by on November 15, 2017

In the internet age that we live in, having a professional website is important to achieve maximum online exposure.

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However, to create a successful professional website it is crucial you pick the reliable hosting provider along with attractive designs and smooth user-interface.

Most businesses make the mistake of neglecting a reliable hosting and eventually end up with issues like slow speed, low ranking, and security issues.

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iGaming : Can Ireland become the tech centre of iGaming?

by on November 11, 2017

Ireland with a population of just 4.77 million could follow Gibraltar and Malta into iGaming domination

With a population of just 4,773,000, the idea of Ireland becoming the tech center of iGaming and a hub for companies belonging to the iGaming world seems like an utterly outlandish suggestion, especially given the fact that the iGaming industry is one of the fastest growing in the world. [more…]

Online video overtakes banner ad spend for first time: PwC/IAB

Online video overtakes banner ad spend for first time: PwC/IAB

by on October 17, 2017

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]

Recording videos from an iPad Screen with Movavi Screen Capture Studio for Mac

Recording videos from an iPad Screen with Movavi Screen Capture Studio for Mac

by on October 2, 2017

Have you ever wanted to record video footage from your iPad either to capture part of a certain app, some in-game footage, or perhaps even a video that you’re watching there? Unfortunately it isn’t as easy as you might think, and while newer iPads may be able to use iOS 11 to do so – many older ones cannot.

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Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

by on September 26, 2017

Latest: Carter Jonas, the national property consultancy, has launched a new online presence, supported by digital agency Delete. Carter Jonas’ new website reflects and enhances the business’ role in delivering a highly personalised customer experience for its clients.

Created with the objective of delivering a fresh, ‘best in class’ presence which showcases Carter Jonas’ expansive product offering,

Delete www.deleteagency.com worked with the firm to redesign and restructure the site for better conversion and engagement with Carter Jonas’ clients, by streamlining and enhancing the entire user experience.

Watch the short video summary

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B2B Research : 39% of companies are increasing investment in content marketing … 2017 B2B Content Marketing Trends

by on September 18, 2017

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content.  Want proof?

Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent in most industries, even for those who follow best practices. Of course, if you go upstream of lead capture, the conversion rates of clicks or traffic to closed-won business are absolutely microscopic. [more…]

YOC forms tripartite agreement with Future and Appetite

YOC forms tripartite agreement with Future and Appetite

by on August 8, 2017

YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites.

Advertisers can also tap into YOC’s suite of programmatic rich media formats, powered by Appetite Creative Solutions. [more…]

Only half of online ad campaigns targeted at women in the UK actually reach them – Research by Nielsen

Only half of online ad campaigns targeted at women in the UK actually reach them – Research by Nielsen

by on August 4, 2017

FMCG sector struggles most to reach targets

Mobile tends to be better than desktop at hitting target audiences

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.
Only 50% of ad impressions served in the UK that were meant for women were served to women, compared to the 62% success hit rate when targeting men. This discrepancy was even more pronounced when targeting 18-34 year olds, with just 22% successfully hitting women but 33% for men.

[more…]