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Shopping : Do you know what ‘Webrooming’ means?

Shopping : Do you know what ‘Webrooming’ means?

by Will Corry on May 21, 2016

'In-store pickups pick up'

Webrooming is the latest phenomenon impacting the online retail industry. In just the last year the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store.

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Research : 80% of consumers who are ‘unfulfilled’ by omnichannel shopping represent huge opportunity / Rockpool Digital

Research : 80% of consumers who are ‘unfulfilled’ by omnichannel shopping represent huge opportunity / Rockpool Digital

by Contributing Editor on May 12, 2016

Rockpool Digital finds four out of five people think shopping isn’t a personalised experience, but majority want joined-up online and in-store approach

UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from digital customer experience agency Rockpool.

Near-universal mobile phone access, social media and the birth of the Internet of Things are hampering attempts by retailers to create a truly omnichannel customer shopping experience. Personalisation is crucial to success, but according to the survey a massive  80% of customers still don’t see evidence of it in their on and offline shopping visits.

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Events : Engage with next-generation technology and innovations – The Tech Expo Conference & Exhibition 24-25 October 2016

by Will Corry on May 9, 2016


The Tech Expo Conference & Exhibition

Monday, October 24th - Tuesday, October 25th  

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Google – and a full day of sessions around Paid Search at SMX London / Plus get a 15% discount

by Will Corry on May 3, 2016

"Learn with Google Day"

Seize your chance to get closer to the source than ever before! Google just confirmed that they will run a full day of sessions around Paid Search at SMX London. All Conference and Expo Plus pass holders can attend the Learn with Google Day on the 19th of May.
SMX London May 2016 – Get an extra 15% discount – special code WEBMARKETINGBLOGSMX

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Events : Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London

Events : Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London

by Will Corry on May 2, 2016

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Are you attending SMX London? Get a huge 15% discount – use this special code WEBMARKETINGBLOGSMX

by Will Corry on May 2, 2016

  • Get a huge 15% discount – use this special code WEBMARKETINGBLOGSMX

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New Websites : Welcome to the new look eSeller – the living eBook!

New Websites : Welcome to the new look eSeller – the living eBook!

by James on April 25, 2016

The team at eSeller write ...

eSeller has always been your guide to setting up and running an e-commerce business, but now we are getting even more into it, creating a living book that offers all you need to know about starting, promoting, merchandising, delivering, CRM and expanding an eTail business.

Being a ‘living eBook’, the content in each of these will be added to, will grow and evolve over time with regular updates and additions so the information you get is not only helpful, but bang up to date. http://eseller.net/

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Events : Mobile: villain or scapegoat in the rise of ad blocking? –  MMS Mobile & mCommerce, London, 6 July, 2016

Events : Mobile: villain or scapegoat in the rise of ad blocking? – MMS Mobile & mCommerce, London, 6 July, 2016

by Will Corry on April 25, 2016

MMS Mobile & mCommerce, London, 6 July, 2016 will bring together 350 CMOs, CDOs, CIOs, eCommerce Directors and mobile specialists to network and explore pivotal issues, such as:

  • Mobile: villain or scapegoat in the rise of ad blocking?
  • Using mobile technology to boost creativity
  • Fine-tuning mobile campaigns for transactions
  • Tackling mobile media investment
  • Boosting the value of your mobile data
  • Understanding location-based targeting and its applications

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Giant iTab … All set & ready for #IMEX16 – the big European show

Giant iTab … All set & ready for #IMEX16 – the big European show

by Will Corry on April 21, 2016

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Affiliate Window launches public interactive reports

Affiliate Window launches public interactive reports

by James on April 20, 2016

Affiliate Window is delighted to announce some new features to their strategy hub – providing interactive access to their mobile data and sector reports for the very first time.

For many years, Affiliate Window has been helping advertisers, agencies and publishers to understand the data they track through the affiliate channel, and in 2015 they challenged industry conventions by making their data publicly available.  The latest versions of these reports helps to bring the data to life and provides an opportunity for anyone to explore the data for themselves. [more…]