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How to ensure your brand’s website stands out from the crowd

How to ensure your brand’s website stands out from the crowd

by Will Corry on November 28, 2016

In a sea of millions upon millions of websites, you want to be sure that yours is found by your target audience. You want it to stand out from the crowd and send a powerful message. There are some key ways to do that, including the ones discussed here.

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Next day delivery is increasingly becoming the delivery option of choice – via Liz Morrell, eDelivery Magazine

by Will Corry on November 28, 2016

Next day delivery is increasingly becoming the delivery option of choice, according to the latest Delivery Index figures from IMRG and MetaPack.

The duo’s figures showed that for October the use of next day delivery services was at its second highest rate yet recorded.

Although standard delivery remains the most popular option for online shoppers in the run-up to peak season it only just maintained its lead at 36.6% of all volumes. It was closely followed by next day and specified day services which were chosen for 34.2% of deliveries. The same month last year the proportion stood at 29.6%.

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New Report : UK’s biggest retailers still battling with the basics of ecommerce, costing billions each year

by Simpson on November 23, 2016

UK retailers are missing out on £2bn in online revenue each year due to slow websites and not having guest checkouts, according to a new report on ecommerce performance, by online retailing specialist Summit. Argos and Sainsbury’s topped the table of the UK’s 50 biggest retailers, with John Lewis, Screwfix and Tesco following closely behind.

The bottom position is jointly held by Dorothy Perkins, Superdrug, Topshop, and Evans with a score of 56%. Topshop scored only 13% for online customer service, as a result of slow response times and limited contact options for customers. To find out more and to download the full report, visit summit.co.uk/scorecard

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By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate

by Will Corry on November 14, 2016

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Content marketing agency launches – Foxtrot Papa

Content marketing agency launches – Foxtrot Papa

by James on October 27, 2016

Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has launched today, providing innovative and engaging content for world-class brands.

The launch comes at a time when many traditional agencies are redefining themselves as ‘content experts’ – but with nearly 13 years of experience in strategic content marketing, Foxtrot Papa’s standing as one of London’s original content natives is both unique and undeniable.

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By 2018, 20% of all business content will be authored by machines … Top strategic predictions for 2016 and beyond

by Will Corry on October 26, 2016

Top strategic predictions for 2016 and beyond: The future is a digital thing

Did you know?

  • By 2018, 20% of all business content will be authored by machines
  • By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
  • By YE18, customer digital assistants will recognize individuals by face and voice across channels and partners.
  • By 2020, autonomous software agents outside of human control will participate in 5% of all economic transactions.

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Research : Britons among world’s least likely to try mobile-only banking

Research : Britons among world’s least likely to try mobile-only banking

by Will Corry on October 26, 2016

They’re 50% more likely than the global average to prefer going to a branch

Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them.

Nearly two-thirds (63%) of Britons aren’t likely to use mobile-only banks – those which don’t have a physical location and are serviced entirely via smartphone apps. Only four countries – France, Belgium, Hungary and New Zealand – are less likely than Britons to use these types of banks, according to a global study of 63 countries by Nielsen.

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Making a simple stand look something special – Giant iTab latest tweets

by Will Corry on October 21, 2016

These things are terrific for making a simple stand look something special. They come with a full install and support service too. [more…]

Google Pixel review: an iPhone beater but not quite an Android king

by Will Corry on October 20, 2016

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DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA,  Havas helia

DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA, Havas helia

by Will Corry on October 13, 2016

MRM Meteorite leads DMA Awards nominations

MRM Meteorite leads the DMA Awards shortlist with 14,  as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.

This year’s shortlist also showcases one of the largest fields in the Awards history, with 171 brands vying for a Gold in one of the 34 categories, as well as being in line to take home the prized Grand Prix award.

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