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B2B Research : 39% of companies are increasing investment in content marketing … 2017 B2B Content Marketing Trends

by Will Corry on September 18, 2017

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content.  Want proof?

Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent in most industries, even for those who follow best practices. Of course, if you go upstream of lead capture, the conversion rates of clicks or traffic to closed-won business are absolutely microscopic. [more…]

YOC forms tripartite agreement with Future and Appetite

YOC forms tripartite agreement with Future and Appetite

by Andy Brown on August 8, 2017

YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites.

Advertisers can also tap into YOC’s suite of programmatic rich media formats, powered by Appetite Creative Solutions. [more…]

Only half of online ad campaigns targeted at women in the UK actually reach them – Research by Nielsen

Only half of online ad campaigns targeted at women in the UK actually reach them – Research by Nielsen

by Will Corry on August 4, 2017

FMCG sector struggles most to reach targets

Mobile tends to be better than desktop at hitting target audiences

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.
Only 50% of ad impressions served in the UK that were meant for women were served to women, compared to the 62% success hit rate when targeting men. This discrepancy was even more pronounced when targeting 18-34 year olds, with just 22% successfully hitting women but 33% for men.

[more…]

New research from equimedia reveals that over nine in ten of Mum’s favourite brands offer poor mobile experience

by Clare on August 2, 2017

According to research released today by digital media agency, equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds.

The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed brands achieved a ‘good’ rating when it came to mobile download speeds.

[more…]

LiveRamp now available to publishers

LiveRamp now available to publishers

by Clare on July 19, 2017

Provides Publishers access to People-Based Marketing Budgets

Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.

This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by Clare on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

[more…]

‘Fresh’ research on mobile marketing and the customer experience

‘Fresh’ research on mobile marketing and the customer experience

by Will Corry on July 5, 2017

Mobile shopping search is retailer’s biggest and fastest opportunity for growth
  • Shopping search on mobile is retailers largest single source of traffic by far.
  • Shopping search on mobile also has the highest bounce rates…as high as 83%­
  • 51% of sales of from paid channels happened on mobile.
  • Non branded search activity on mobile device is retailers poorest converter.
  • The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.

http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/

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Combining digital marketing with offline marketing

Combining digital marketing with offline marketing

by Will Corry on June 22, 2017

The digital world is still a relatively new concept in comparison to traditional marketing methods, only becoming mainstream in 1999 and growing even larger since then.

Practically everything we do has some form of online component nowadays, whether that is a connection to the web that makes the experience smoother and enhances it or a completely online version that offers a similar service built in an alternative way.

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YOC exceeds revenue forecast in Q1/2017

YOC exceeds revenue forecast in Q1/2017

by Andy Brown on June 19, 2017

Revenue increase higher than expected at 36%

Above average growth of automated sales

Mobile advertising company YOC AG achieved more than 36% revenue growth to EUR 3.09 million in the first quarter of 2017 (Q1/2016: EUR 2.27 million), exceeding its own forecast. In the last 12 months YOC’s share price has increased by 164.34% (from 2.75EUR to 7.70EUR) with the company currently valued at 24 Million EUR. [more…]

I’ve found Giant iTab fascinating,” Greg Hands, International Trade & Investment Minister

by Will Corry on June 4, 2017

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