Five key themes revealed from largest ever mobile video research study – conducted by Millward Brown
Based on the largest ever research study on mobile video, conducted by Millward Brown, the Mobile Marketing Association (MMA) today published a guide in conjunction with video ad technology company Tremor Video to help improve the quality of mobile video ad campaigns.
Entitled Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units, it reveals five foundations for success based on Millward Brown’s analysis of over 300 interactive video campaigns, in which each individual piece of creative was tested with consumers to gauge their receptiveness to each ad.
Once again we have found some simple and solid advice and guidance on Hospitality & Catering News, this time for businesses to look at how their website proposition is delivered. The article looks at hotel web sites but most of the advice is applicable to most businesses, an easy to follow quick read with 10 check notes, we ticked nine let us know how you do. 10 Tips for getting the best website