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Battersea smashes online giving targets following digital donation revamp by WPNC’s Addition

Battersea smashes online giving targets following digital donation revamp by WPNC’s Addition

by on January 17, 2019

This new donation experience can be seen here: https://donate.battersea.org.uk/

Battersea has doubled its income through online donations after digital product studio Addition - part of agency WPN Chameleon (WPNC) - switched the organisation to its online giving platform, goDonate.

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Young football fans shunning TV in favour of online for footy info

Young football fans shunning TV in favour of online for footy info

by on December 21, 2018

On what is traditionally the biggest day for football TV viewing figures, younger generations of fans this Boxing Day will turn to online instead of TV to get their fix of footy info, research by Statista finds.

88% of 18–24-year-old football fans will go online this Boxing Day to check scores and read match reports, while only 63% will turn on the TV, 25% will read news in print, 18% will get their info from the radio and 40% will get information from other sources.

Statista’s European Football Benchmark report

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When B2B professionals run into problems with content, they turn to embedded articles

When B2B professionals run into problems with content, they turn to embedded articles

by on November 20, 2018

Want to see your embedded message appearing in this spot?

Special Launch Offer. A new embedded content concept from theMarketingblog designed to get quality B2B results.

Want your articles embedded into 12 articles appearing in theMarketingblog. You nominate the month you want them to appear. Useful for getting a great start in 2019.

Here is the good news. Each article costs under £29.

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A Guide to AI Marketing

A Guide to AI Marketing

by on November 15, 2018

AI marketing is fast becoming a key part of digital marketing, but what is it all about? Find out everything you need to about AI marketing in our post.

Our world is constantly changing, and one thing that has progressed so much in the 21st century is technology. Yes, tech is becoming smarter, more efficient and benefiting all aspects of our lives. Be it virtual assistants or artificial intelligence some would say things have changed for the better.

The power of tech is improving our lives. One thing that artificial intelligence, or AI, has really helped is digital marketing – through AI marketing. But what is AI marketing?

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Online business : Simplifying your checkout process

Online business : Simplifying your checkout process

by on October 9, 2018

 

Of all the things you can do when you start your online business, whether your goal is to open a furniture store, sell electronics, ebooks or cosmetics, simplifying your checkout process is one of the most important.

Eliminating as many steps as possible for the customer between making the purchase decision and paying for the item offers a number of benefits for your business.

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3 simple steps to prepare for Google’s Mobile First Index … exclusive

3 simple steps to prepare for Google’s Mobile First Index … exclusive

by on October 6, 2018

Article written by Alex of Climbing Trees 

We all knew the day was coming. For quite some time now, Google has been discussing how influential mobile search has become.

First came the revelation back in 2015 that mobile search volume was greater than desktop. The elder-statesmen (desktop) was dethroned, and Google was not just going to sit idly by.

Not too long afterwards came the announcement of a new mobile-first index. The official release was never given a specific date, merely referred to as the beginning of experiments that will eventually lead to a new index.

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Ownable : The Clearing creates brand for TI Media’s shopping service

Ownable : The Clearing creates brand for TI Media’s shopping service

by on October 3, 2018

Brand consultancy The Clearing has created a brand for revolutionary ecommerce shopping service Ownable, launching in September 2018 with TI Media.

The partnership between TI Media and Ownable allows readers to place orders for products they see featured in the pages of magazines, and launched with the October 2018 issue of Livingetc.

It will be available with the November issues of Ideal Home, Style at Home, Homes & Gardens and Country Homes & Interiors.

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AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

by on September 28, 2018

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well as on computers, tablets and mobiles.

This can also be merged with linear TV measurement based on BARB data. In combination, it is the most accurate cross-device & cross-media measurement on the market, making it possible to continuously analyse and optimise the media mix and creative execution of campaigns and minimise waste.

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The most lucrative sectors for online affiliate marketing

The most lucrative sectors for online affiliate marketing

by on September 23, 2018

The online world has led to different, innovative business models, to help bloggers and other website owners transform their online traffic to a sustainable income.

One of the most popular business models is affiliate marketing, where the affiliate company rewards a publisher of a blog, a website or another online endeavor for each visitor or customer that they send them. The publisher is rewarded for promoting the products or services of the affiliate company.

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“Knowing when enough is enough”

“Knowing when enough is enough”

by on September 23, 2018

There is no doubt that the Smartphone has changed our lives yet we are still only starting to understand the full impact that this new technology is having on them, our relationships and the lives of our children.

I wonder if Steve Jobs knew just how much the smartphone was going to change the way we communicate with each other. It seems incredible to think that with carry with us daily the technology to power a satellite in our pockets.

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