TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.
We are brains. And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th OctoberBart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.
In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.
Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.
Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450
Online fashion and beauty retailer Very.co.uk has launched the £600,000 Very Beauty Bus tour campaign, #VeryBeautyTour which has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter. The tour visits Liverpool, Leeds and Birmingham over the next two weeks, offering mini-makeovers in a transparent, branded bus to help local residents capture and share their ‘getting ready’ moments.
It combines both experiential marketing and digital out-of-home (DOOH) so consumers can share their post-makeover pictures to DOOH screens. [more…]
Quirk is hosting a simultaneous live streamed conference at Social Media Week 2014, co-hosted in London and Johannesburg to help you understand Africa’s digital potential for marketers and brands.
Marketers are adept at growing brands in Europe, even amidst hyper-competition and against a backdrop of low economic growth. Africa, on other hand, is incredibly fast growing with relatively little competition.
The African opportunity awaits global brands – but there are many differences with this market which represent a series of challenges for marketers. Getting your Africa brand strategy right will be incredibly lucrative, getting it wrong will be very expensive.
A lawyer married a woman who had previously divorced ten husbands. On their wedding night, she told her new husband, "Please be gentle, I'm still a virgin.""What?" said the puzzled groom. "How can that be if you've been married ten times?"
Gwyneth Paltrow's lifestyle website GOOP was sued for copyright infringement over the moniker 'Diet Detective.' According to Radar , the Oscar winner's legal woes began when Manhattan-based nutrition & public health advocate Charles Platkin noticed the soon-to-be 42-year-old had allegedly used his professional alias in her July 17 article .