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Figleaves prepares to replatform on to a responsive website

Figleaves prepares to replatform on to a responsive website

by Will Corry on July 23, 2016

Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.

Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.

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“People do not buy goods & services. They buy relations, stories & magic” – Seth Godin – The History of Marketing

by Will Corry on July 23, 2016

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“8 top tips for outstanding on-pack promotions” / PromoVeritas

“8 top tips for outstanding on-pack promotions” / PromoVeritas

by promoveritas on July 19, 2016

On-pack promotions can create the kind of customer engagement that most CEO’s dream about. And this is why some promoters run the same promotion time after time with great success.  The only problem is that they are incredibly easy to get wrong, so here are our top tips to make sure your on-pack is on point.

1.    Have more than one Star Prize – If someone wins your big prize early on in the campaign it could lose momentum. It is generally best to go for a small number of star prizes alongside a large number of lesser value ones so that you have more winners, and plenty of happier customers. [more…]

Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

by James on July 15, 2016

Shift in consumer behavior ... Exclusive article by Brendan O’Brien, Search Optics

In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace.

This change in consumer behavior is the start of a new era in the global market place, proving that there must be a shift in the way brands communicate with their current customers and attract new ones. To secure their future, brands have begun to embrace a variety of mobile-first tactics as part of a holistic digital marketing strategy.

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How to close the giant, “invisible customer” gap in your sales funnel

by Will Corry on July 15, 2016

How to double your web conversions using customer friendly lead capture forms

Want to caputure more website visitors and turn them into customers and cash?  Want to STOP losing leads on your website?
Oops. We have a spelling mistake in this article. Can you spot it? What's the word that is wrong?  Send it to the editor will@themarketingblog.co.uk and you could win a £30 shopping card ...

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“The best way to nurture your leads and improve marketing and sales alignment” – Exclusive download

“The best way to nurture your leads and improve marketing and sales alignment” – Exclusive download

by Will Corry on July 15, 2016

This new guide highlights the challenges companies face when thinking about marketing automation, from strategies to platform choice, and how to overcome them.

Whether you are already using marketing automation or considering if it’s worth the investment, this guide will help you make the most of a software solution which has fast become essential within digital marketing.

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“Marketing and automation a match made in heaven”.. Howard Williams, Parker Software

“Marketing and automation a match made in heaven”.. Howard Williams, Parker Software

by James on July 12, 2016

Howard Williams, marketing manager at Parker Software, explains exactly how marketing software can help to maximise the results of campaigns

As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to dwindling interest and, ultimately, dissatisfaction. Marketing activities often work on similar emotional levels to a relationship.

While marketing professionals may not find themselves sleeping on the sofa if interaction breaks down, a lack of meaningful engagement will mean campaigns are ineffective. Howard Williams explains how to maintain a happy marketing relationship. [more…]

Right? “The younger generation do not watch terrestrial television, they use social media”

Right? “The younger generation do not watch terrestrial television, they use social media”

by Will Corry on July 2, 2016

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eBay: We took your money but your order is pending / Chris Dawson, Tamebay

eBay: We took your money but your order is pending / Chris Dawson, Tamebay

by James on July 1, 2016

  • Chris Dawson writes  I’ve just made a few purchases on eBay though the eBay shopping basket.
  • As per normal I added the items to my basket and then made a single checkout payment (using the balance in my PayPal account) and expected the sellers to be paid and the items on eBay marked as paid.

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Movers and Groovers : AudienceScience adds experienced software executives to fuel growth of its ‘Advertising Automation Platform’

by Loudmouth PR on June 29, 2016

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and acquire consumers via addressable media, has announced the addition of three executives to lead the company as it expands its global footprint while helping advertisers effectively acquire and grow new customers.

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