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More than 36,000 searches for “flapper dress” on eBay.co.uk in week following release of The Great Gatsby

by Will Corry on August 22, 2014

New insights, released by eBay Advertising today, reveal that it’s not just entertainment brands that can capitalise on blockbuster releases, with 36,000 searches for “flapper dress” recorded by eBay.co.uk in the week following the release of The Great Gatsby in UK cinemas.

eBay Advertising’s latest Barometer, which looked at the ‘halo’ effect that film releases have on other categories, also found that the latest Bond installment had a similar effect, with searches for Aston Martins on ebay.co.uk jumping by 35 per cent following the release of Skyfall.

eBay Advertising’s latest insights also predict a big opportunity for  entertainment brands when the clocks go back this October. Last year, eBay.co.uk saw a 13 per cent uplift in searches in the ‘DVDs, Films and TV’ category when the clocks changed compared to the previous week, as customers switched to “indoor” entertainment. [more…]

“Mobiles have become very personal devices and SMS is a very personal way of communicating” / Dan Parker, FireText co-founder

by Will Corry on August 21, 2014

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The Lumia 530 will be available in the UK on September 4th from £60

by Will Corry on August 19, 2014

This powerful entry to the Windows Phone 8.1 range represents Microsoft’s lowest cost smartphone delivering high-end apps, features and exceptional build quality for an uncompromised smartphone experience

London. August 19th, 2014 -- Microsoft today announced UK availability for its new Lumia 530 smartphone. Available across major UK retailers from 4th September, the Lumia 530 will be on sale from as little as £60.

This powerful new smartphone runs Windows Phone 8.1 and delivers an uncompromised Lumia experience, including the latest popular apps. Microsoft’s cheapest smartphone to date comes with a range of innovations and services normally found in high-end smartphones. [more…]

Digital disruption / Havas Media Labs and Weve reveals mobile has changed the boundaries of what is socially acceptable

by Will Corry on August 18, 2014

Following a national study, which launches today, leading media communications agency Havas Media and mobile marketing and commerce company Weve have identified how mobile has completely changed the boundaries of social acceptability.

The study, which looks at the impact of digital disruption to both society and human psychology, shows that young people don’t behave or think in the same way as they did ten years ago. They don’t just use their mobile phones to call friends and family, they rely on them obsessively.

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Why social sales people need to stop Googling & start @Nimble ing

by Will Corry on August 18, 2014

New Nimble Social Selling App Delivers Relationship IQ | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Nimble continues to add value to your Social Selling workflow. Social Selling signals, messages and notifications are invaluable to today’s social seller. With

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Infographic : Global Web Trends Report Q2 2014 / Netbiscuits

by Will Corry on August 15, 2014

Download the report summary infographic here.

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Research : Almost 23 million Brits view entertainment content via smartphones / Vdopia Mobile Insights

by Will Corry on August 14, 2014

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Video : An overview on how to get the best out of your mobile analytics installation / Anthony Payne, Netbiscuits

by Will Corry on August 12, 2014

Power of Mobile Personas Using mobile analytics insights to effectively engage with mobile visitors in a multi-device and multi-context world.

From capturing accurate device information, to integrating mobile data with Google Analytics for complete funnel analysis, and contextualizing insights into user personas, Netbiscuits Director of Global Product Marketing, Anthony Payne provides an overview on how to get the best out of your mobile analytics installation.

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Betfred.com brings intelligent targeting and measurement to its mobile messaging / OtherLevels

by Will Corry on August 12, 2014

OtherLevels, @OtherLevels the mobile marketing and analytics platform used by major games developers, travel brands and gaming companies across the globe, announced today that Betfred.com has chosen them to power the brand’s native mobile messaging campaigns that reach more than 100,000 subscribed players.

One of the UK’s oldest sports bookmaking companies with over 1,300 retail locations and 10,000 employees, Betfred.com manages tens of thousands of betting slips placed by players daily, either in location, via their website or through the company’s portfolio of gaming apps. [more…]

New Levi’s campaigns looks to inspire generation selfie

by Will Corry on August 11, 2014

New Levi's campaigns looks to inspire generation selfie. http://t.co/gtD2ooTntn pic.twitter.com/tc4BBIbfxh

— Digiday (@Digiday) August 10, 2014
 

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