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Chocolate unites web and apps in mobile video programmatic marketplace

by Will Corry on November 28, 2014

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6 ‘fresh’ articles about ‘Black Friday Frenzy’

by Will Corry on November 27, 2014

The Dos and Dont's Of Black Friday And Cyber Monday : VoxPopMe, The Economist, Black Friday Fashion, Sainsbury's, Shopping Chaos

Black Friday started out as something that was only seen in America following the Thanksgiving holiday. However over the past few years we have seen Black Friday seep into the UK high street.

Black Friday is often regarded as the start of the Christmas shopping season and it sees retailers offering large discounts and sales…

Enjoy our special issue for Black Friday ..... [more…]

Beura : iBeacons have the potential to become the next generation marketing tool for retailers, museums, sport arenas and entertainment centres

by Will Corry on November 27, 2014

Mobikats Launches iBeacon Mobile Marketing Platform

Award-winning app developer Mobikats (www.mobikatsenterprise.com) today announces the launch of its enterprise-grade Beura iBeacon Platform.

Beura is Gaelic for iBeacon and the platform brings unmatched location based relevance through smartly designed customisable iBeacons coupled with the Beura tracking and messaging platform. It enables brands to track audiences in real space, engage them in real-time and deliver tailored messages, from reward points to service information.

Beura targets consumer spaces such as retail stores, malls, museums, airports and hotels giving brands a chance to capture their audience in the moment with rich, relevant, proximity experiences.

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Video : Shoptility, a brand new retail search engine launches with an ambition to change the way consumers shop online

by Will Corry on November 26, 2014

Multi-million pound integrated campaign propels new retail platform Shoptility into UK market.

Supporting the website’s roll-out will be a heavyweight marketing campaign that will focus on PR and digital media activities.

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​Readly named App of the Year at the PPA Digital Awards

by Will Corry on November 21, 2014

Readly, the digital platform allowing subscribers access to numerous UK magazines for a single monthly subscription, has won the “App of the Year” accolade at the Professional Publishers Association (PPA) Digital Awards held on 19 November 2014.

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The top 10 trends in affiliate marketing for 2015 / Affiliate Window

by Will Corry on November 20, 2014

Affiliate Window have sent us their latest research. They say .....

We've just released our latest white paper looking at the top 10 trends in affiliate marketing for 2015 featuring lots of data/stats, industry opinions, and projections.

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Northern Rail has appointed data-driven marketing expert Occam

by Assistant Editor on November 20, 2014

Northern Rail, the largest train operator in the north of England, has appointed data-driven marketing expert Occam to work alongside online and mobile ticketing company Assertis in creating more joined-up experience for passengers.

Northern Rail has engaged Occam’s in-house data marketing product to give the train company the right tools to better manage customer engagement. Within the product, Occam will pull together existing data sources from across the network to give a single view of its customers. [more…]

Register here : IRX 2015 is rich in relevant content – 8 conferences, 16 workshops, 20 ecommerce clinics, more than 150 retail professional speakers…

by Will Corry on November 19, 2014

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“NTT Com’s Enterprise Cloud solution has significantly strengthened and upgraded our global system for collaborative product development” said Honda’s Mikiya Fujita

by Will Corry on November 18, 2014

Honda Motor Company has deployed NTT’s private cloud platform in a bid to reduce annual operating costs and strengthen communication between the company’s supplier network.

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Video : A giant touchscreen tablet & smartphone solution for enabling better eCommerce in-store

by Will Corry on November 15, 2014

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