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Mobile/Tablet

Event Wallet gives event attendees an easy and convenient way to discover, collect and share content from exhibitors straight to their device

by Will Corry on July 30, 2014

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Research : Western Europe Smartphone Market to 2015: Mobile handset sales

by Will Corry on July 29, 2014

Western Europe Smartphone Market to 2015: Mobile Handset Sales by Technology and by Generation | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Research and Markets has announced the addition of the "Western Europe Smartph....

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Upscaling your event / “We found Giant iTab on site”

by Will Corry on July 28, 2014

We found Giant iTab on site and of course found a home for it at Tech Fest! / Gallus Events | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Take advantage of the venue size. With large purpose built venues you just never know what they have lying around.

They have so much space that they just might have in house what you are looking for. We found Giant iTab on site and of course found a home for it at Tech Fest! The venue will are of course still charge for things that you use but there is a good bet they will have more than your normal hotel.

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Gravitate towards a more ‘adaptive’ web design approach / Aaron T. Grogg, Netbiscuits

by Will Corry on July 26, 2014

Let’s get started with responsive web design.

No web developer today should be unfamiliar with the concept of responsive web design (RWD). Since the term was coined by Ethan Marcotte in May of 2010, the concept has been accepted as a best practice, the process has matured, and multiple options and implementations have emerged.

This has helped us refit the web for the devices that our users have today, and positioned it to work just fine no matter what new devices are dreamt up in the future. [more…]

5 steps to tell if your website is mobile ready – Daniel Weisbeck, Netbiscuits

by Will Corry on July 25, 2014

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Latest : Yahoo has confirmed it’s buying the mobile ad exchange Flurry

by Will Corry on July 22, 2014

We are hearing that Yahoo has bought Flurry, a mobile app analytics @FlurryMobile and advertising company.

We asked @eMarketer to give us some background on the mobile advertising market and Yahoo's ad business. Many thanks for their fast response and all their help.

- The global mobile advertising market is expected to reach $32.71 billion this year, according to eMarketer, up 84.7% from $17.71 billion in 2013. Through Q2 2014, Yahoo had not reported its mobile advertising revenues, but has reported signficant growth in that area, on its most recent earnings call referring to them as "meaningful," an upgrade from "not material" in previous quarterly earnings calls.

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Video : In-store tablets for enhancing sales and multi-channel marketing / Giant iTab

by Will Corry on July 16, 2014

Mark Jones writes ...Here is a great video on the variety of uses of tablets for enhancing In-Store Sales and Multi-Channel Marketing (including Argos, House of Fraser and Carphone Warehouse).

Watch this video [more…]

Research : MMA & Tremor Video launch guide to help marketers crack Heineken

by Will Corry on July 14, 2014

Five key themes revealed from largest ever mobile video research study conducted by Millward Brown

Based on the largest ever research study on mobile video, conducted by Millward Brown, the Mobile Marketing Association (MMA) today published a guide in conjunction with video ad technology company Tremor Video to help improve the quality of mobile video ad campaigns.

Entitled Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units, it reveals five foundations for success based on Millward Brown’s analysis of over 300 interactive video campaigns, in which each individual piece of creative was tested with consumers to gauge their receptiveness to each ad.

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The Wearable Tech workshop will focus on the practicalities of developing and designing apps for wearables and wearable devices

by Will Corry on July 6, 2014

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Vitality sponsor Eurosport Tour De France coverage / Specific Media : Householding Garage Access with Nissan, Kia and Infiniti / Expedia ‘Travel Yourself Interesting’

by Will Corry on July 5, 2014

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