Webrooming is the latest phenomenon impacting the online retail industry. In just the last year the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store.
UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from digital customer experience agency Rockpool.
Near-universal mobile phone access, social media and the birth of the Internet of Things are hampering attempts by retailers to create a truly omnichannel customer shopping experience. Personalisation is crucial to success, but according to the survey a massive 80% of customers still don’t see evidence of it in their on and offline shopping visits.
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Affiliate Window is delighted to announce some new features to their strategy hub – providing interactive access to their mobile data and sector reports for the very first time.
For many years, Affiliate Window has been helping advertisers, agencies and publishers to understand the data they track through the affiliate channel, and in 2015 they challenged industry conventions by making their data publicly available. The latest versions of these reports helps to bring the data to life and provides an opportunity for anyone to explore the data for themselves. [more…]