Award-winning app developer Mobikats (www.mobikatsenterprise.com) today announces the launch of its enterprise-grade Beura iBeacon Platform.
Beura is Gaelic for iBeacon and the platform brings unmatched location based relevance through smartly designed customisable iBeacons coupled with the Beura tracking and messaging platform. It enables brands to track audiences in real space, engage them in real-time and deliver tailored messages, from reward points to service information.
Beura targets consumer spaces such as retail stores, malls, museums, airports and hotels giving brands a chance to capture their audience in the moment with rich, relevant, proximity experiences.
Multi-million pound integrated campaign propels new retail platform Shoptility into UK market.
Supporting the website’s roll-out will be a heavyweight marketing campaign that will focus on PR and digital media activities.
Northern Rail, the largest train operator in the north of England, has appointed data-driven marketing expert Occam to work alongside online and mobile ticketing company Assertis in creating more joined-up experience for passengers.
Northern Rail has engaged Occam’s in-house data marketing product to give the train company the right tools to better manage customer engagement. Within the product, Occam will pull together existing data sources from across the network to give a single view of its customers. [more…]