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Black Friday: UK shoppers set to miss out on 3-billion-points earning opportunity

by James on November 25, 2015

Consumers look at more than price this Black Friday as loyalty and rewards rank highly among motivations for online shoppers

According to a new UK study of more than 1,000 online shoppers, ‘brand loyalty’ (49%) and ‘reward points on offer’ (33%) are high on the list of motivations for shoppers to press the buy button on Black Friday, behind the best deals on offer (68%).

The research suggests companies need to be thinking beyond price in order to differentiate themselves from competitors and get the most out of the biggest online shopping event of 2015.­­­


New mobile ‘Path to Purchase Research’ reveals consumer purchase decisions are influenced by real-time location

New mobile ‘Path to Purchase Research’ reveals consumer purchase decisions are influenced by real-time location

by James on November 25, 2015

xAd’s third annual UK study shows 56% of consumers who research goods and services in-store convert to purchases on location.

xAd, the leader in location-based marketing that enables marketers to reach the right people based on the real places they visit every day, today announced the results of a study that examined how consumers’ relationship with mobile and physical location affects purchase behaviour and decisions.


When and what is Cyber Monday?

by Will Corry on November 25, 2015

You might be well aware of Black Friday and the brilliant deals (not to mention occasionally violent scenes) that it produces, but Cyber Monday is hardly any less of a fixture in the shopping calendar, albeit with one big difference: it's an online-only affair.


YOC releases “2015 Mobile Ad Formats Trend Report”

by Andy Brown on November 19, 2015

YOC a leading provider of data-driven mobile advertising solutions in Europe, has released its findings on buying trends in the mobile advertising market.

The report, which has been compiled from the data provided by YOC’s European partner network, has confirmed that user-oriented formats are gaining significant ground on large-scale ads. [more…]

Marketing decision makers : This superb infographic has a list of top email blunders .. very, very useful

by Will Corry on November 18, 2015

Kevin Monk of Email Monks writes ... I wanted to touch base with you to share one of our recent resources (an infographic) on email marketing blunders.

Why email blunders? Well, as you know most brands are involved in email marketing these days, being one of the leading channels that drive ROI. In such a scenario, sometimes brands fall prey to blunders leading to a poor reputation and an “Oouch+Oops” condition. [more…]

“52% of all gamers are now female” – The Rise of Gaming

by Will Corry on November 17, 2015

Graphics by Shutterstock


A giant android smartphone at the Times, the Sun and the Simplifiers .. Giant iTab

by Will Corry on November 12, 2015


Shopper marketing … The digital age has put consumers in the driving seat / Sally Durcan, Hotcow

by Will Corry on November 9, 2015


“3 ideas that can make your tills merrily ring out” … Sally Durcan at Hotcow

by Will Corry on November 4, 2015

Matt Press writes ... Are you planning on doing any marketing at Christmas? We’ve reached November already, which means one thing: the countdown to Christmas has begun. While December 25th may seem like a long way off, it will be here before you know it.

Do you have your festive social media strategy nailed down? If not, you need to get a ‘cracker’ on, as a well thought out social media plan can be the difference between your tills merrily ringing out, or a nasty case of ‘Bah Humbug’.

Here are a few ideas to get you started on marketing at Christmas. Graphics by Shutterstock.


Matt Ford report back : XOVI jetted off to the bright lights (and rain!) of London as a sponsor of the 2015 Conversion Conference

by Will Corry on November 3, 2015