Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.
Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange. [more…]
Latest ..... The World Media Group has today announced that the World Media Awards (WMAs) will be back for a second year in 2017 following the success of their inaugural year in 2016. The global WMAs are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.
Top strategic predictions for 2016 and beyond: The future is a digital thing
Did you know?
- By 2018, 20% of all business content will be authored by machines
- By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
- By YE18, customer digital assistants will recognize individuals by face and voice across channels and partners.
- By 2020, autonomous software agents outside of human control will participate in 5% of all economic transactions.
MRM Meteorite leads the DMA Awards shortlist with 14, as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.
This year’s shortlist also showcases one of the largest fields in the Awards history, with 171 brands vying for a Gold in one of the 34 categories, as well as being in line to take home the prized Grand Prix award.
Consumers’ obsession with their phones meant the amount companies spent on mobile display ads overtook that of PC/tablet display for the first time, as people, particularly women and 16-24s, now spend more internet time on their mobiles than on PCs. [more…]
Two days of conference, two tracks, 20+ exciting sessions with profound strategies and 20+ speakers from the UK, US and Europe. Check the speakers for 2016.