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Video : Shoptility, a brand new retail search engine launches with an ambition to change the way consumers shop online

by Will Corry on November 26, 2014

Multi-million pound integrated campaign propels new retail platform Shoptility into UK market.

Supporting the website’s roll-out will be a heavyweight marketing campaign that will focus on PR and digital media activities.

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Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

by Loudmouth PR on November 25, 2014

Investment in programmatic buying is growing steadily among global advertisers, especially as brands look to make all of their advertising addressable. However, brands continue to [more…]

The top 10 trends in affiliate marketing for 2015 / Affiliate Window

by Will Corry on November 20, 2014

Affiliate Window have sent us their latest research. They say .....

We've just released our latest white paper looking at the top 10 trends in affiliate marketing for 2015 featuring lots of data/stats, industry opinions, and projections.

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Register here : IRX 2015 is rich in relevant content – 8 conferences, 16 workshops, 20 ecommerce clinics, more than 150 retail professional speakers…

by Will Corry on November 19, 2014

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“NTT Com’s Enterprise Cloud solution has significantly strengthened and upgraded our global system for collaborative product development” said Honda’s Mikiya Fujita

by Will Corry on November 18, 2014

Honda Motor Company has deployed NTT’s private cloud platform in a bid to reduce annual operating costs and strengthen communication between the company’s supplier network.

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Tweets about @thegiantitab

by Will Corry on November 15, 2014

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XE.com chooses Exponential for two-year exclusive partnership to monetise app and mobile web inventory

by Will Corry on November 12, 2014

The world’s favourite currency and rate exchange website, XE.com, has chosen Exponential Interactive to monetise their in-app and mobile web inventory globally in an exclusive two-year deal.

XE.com’s app, XE Currency, launched in 2009, is the world’s most popular foreign exchange app with over 30 million downloads. It’s been used 25 million times in the last two months alone. Around 15% of XE.com’s customers are in the UK.

The XE Currency app is integrating an SDK (software development kit) from @exponentialinc’s mobile engagement division Appsnack into its iOS and Android versions that will manage the ad serving to maximise ad revenues. 

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“The re-positioning of adconnection to be the leading performance agency has gone very well” – Catherine Becker, CEO of adconnection

by Will Corry on November 12, 2014

It was good to catch up with Catherine Becker, CEO of adconnection recently.

I asked Catherine to give theMarketingblog readers an up to date picture of how her agency @adconnectionUK was progressing.

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How to automate email campaigns, generate hot leads for telesales departments and keep an up to date record of which customers have received each campaign / Liam Ryan, CallPro

by Will Corry on November 11, 2014

Separate business systems which are unable to work in unison leads to inefficient and unproductive sales and marketing departments. With this in mind theMarketingblog talked with Liam Ryan - Head of Sales (EMEA), CallPro.

Read our latest six questions feature which is full of pointers on how to avoid your operation falling into the trap having 'separate business systems which are unable to work in unison'

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Conversational Media / ‘Harness the Power of User Generated Content’ / theMarketingblog’s rolling news, article coverage

by Will Corry on November 10, 2014

'Harness the Power of User Generated Content' / theMarketingblog's UGC rolling news, article coverage.

Brought up to date, refreshed on a regular basis.

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