A wireless barcode scanner can work nicely with many different types of checkout and even POS systems. In fact, with the higher prevalence of barcodes in today's retail (and wholesale) environment, there are tons of reasons to consider migrating to a wireless barcode model.
There is the increased freedom and range of motion, plus being able to store all of your data on your server (and instantly) rather than in the device itself, and much more.
Here are a number of reasons to consider moving to wireless scanning technology.[more…]
Retargeted ads put more than half of people off buying
If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address
Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company,InSkin Media, and RAPP Media, the media planning and buying agency.
MC&C has taken home Silver at the IPA Effectiveness Awards for its work with The Salvation Army.
The campaign was launched in 2007 following a brief from The Salvation Army to recruit vital donors during the Christmas period and widen its supporter base. In response, MC&C shifted The Salvation Army’s media spend which in turn boosted [more…]
Real-time marketing specialist launches following successful beta
Trigger Buzz, a specialist in real-time marketing, today announced its official launch along with the involvement of Greg Delaney, Mark Lund and Malcolm Green who’ve invested in the business and have taken roles on the company’s board.
Trigger Buzz will be led by founder and managing director Stephen Wise alongside head of operations Tom Maverley, with Delaney and Green offering creative support and direction. Lund will provide commercial expertise.