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Introducing 110% fresh newsletters : E-goi’s email marketing newsletter

Introducing 110% fresh newsletters : E-goi’s email marketing newsletter

by Will Corry on August 10, 2016

Do you need a bespoke newsletter for your company?

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Free newsletter templates from E-goi

Free newsletter templates from E-goi

by Will Corry on August 9, 2016

funcionalidades templates

Get your newsletter up and running in a snap

Select a template type, mix and match colours, add your contents and there you go!

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What if you could bring the word of mouth marketing magic to a wider audience?

by Will Corry on August 6, 2016

What you will discover in this eBook

"Word of mouth" is arguably the oldest and strongest form of marketing. And professional services firms have long thrived on leads/referrals generated by business networking. But this is a limited approach in terms of reach. And your firm could be missing out on opportunities for gaining new interest from unknown quarters.

What if you could bring the word of mouth marketing magic to a wider audience? And, get the same calibre of well-qualified clients without meeting them? In short, what if you could take the referral online?

 

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Figleaves prepares to replatform on to a responsive website

Figleaves prepares to replatform on to a responsive website

by Will Corry on July 23, 2016

Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.

Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.

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“People do not buy goods & services. They buy relations, stories & magic” – Seth Godin – The History of Marketing

by Will Corry on July 23, 2016

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A virtuous circle of publisher partnership … Fiare

A virtuous circle of publisher partnership … Fiare

by James on July 18, 2016

Interesting article about Fiare customers Time Inc. and Dennis Publishing

The UK launch of Fiare – allowing online publishers to integrate marketplaces into their editorial websites as a new way of monetising – we’ve compiled an opinion article around what exactly this means for all the industries involved.

Marketing, as we all know, is a game of funnels. Grab the mildly interested at the top and keep as many in the funnel until they reach the buying decision. In the modern, digital world, the crease in that process comes in the form of clicks. [more…]

How to close the giant, “invisible customer” gap in your sales funnel

by Will Corry on July 15, 2016

How to double your web conversions using customer friendly lead capture forms

Want to caputure more website visitors and turn them into customers and cash?  Want to STOP losing leads on your website?
Oops. We have a spelling mistake in this article. Can you spot it? What's the word that is wrong?  Send it to the editor will@themarketingblog.co.uk and you could win a £30 shopping card ...

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“The best way to nurture your leads and improve marketing and sales alignment” – Exclusive download

“The best way to nurture your leads and improve marketing and sales alignment” – Exclusive download

by Will Corry on July 15, 2016

This new guide highlights the challenges companies face when thinking about marketing automation, from strategies to platform choice, and how to overcome them.

Whether you are already using marketing automation or considering if it’s worth the investment, this guide will help you make the most of a software solution which has fast become essential within digital marketing.

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APAC to overtake North America as world’s biggest digital ad market / Strategy Analytics

APAC to overtake North America as world’s biggest digital ad market / Strategy Analytics

by Will Corry on July 13, 2016

2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.

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“Marketing and automation a match made in heaven”.. Howard Williams, Parker Software

“Marketing and automation a match made in heaven”.. Howard Williams, Parker Software

by James on July 12, 2016

Howard Williams, marketing manager at Parker Software, explains exactly how marketing software can help to maximise the results of campaigns

As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to dwindling interest and, ultimately, dissatisfaction. Marketing activities often work on similar emotional levels to a relationship.

While marketing professionals may not find themselves sleeping on the sofa if interaction breaks down, a lack of meaningful engagement will mean campaigns are ineffective. Howard Williams explains how to maintain a happy marketing relationship. [more…]