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Fifty Shades of Grey, Netbiscuits, PR Pointers, Mobile Ready, ad:tech London, LinkedIn’s new app, Tesco’s new boss

by Will Corry on July 25, 2014

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“Programmatic ad buying allows advertisers to take advantage of expanding regions that will grow their businesses” / Mike Peralta, AudienceScience CEO

by Loudmouth PR on July 21, 2014

AudienceScience opens Brazil office, expanding global footprint

Enterprise Advertising Management System Is First Of Its Kind In Rapidly Growing Brazilian Market

With all eyes on Brazil following the completion of the World Cup, AudienceScience today announced that it has expanded to Sao Paulo, making it the first enterprise advertising management system to enter the Brazilian market.

The office also gives AudienceScience greater reach across the globe, providing advertisers access to audiences and ad impressions in the world’s largest digital populations. Brands like Pernod Ricard are already leveraging AudienceScience’s technology to access this rapidly growing market. [more…]

Carrefour Media selects Acxiom’s Audience Operating System to improve engagement with customers across all touchpoints

by Assistant Editor on July 18, 2014

Acxiom®, an enterprise data, analytics and software-as-a-service company, today announced that Carrefour Media, advertising arm of the Carrefour group, has chosen its Audience Operating System™ (AOS™) to help maximise the effectiveness of their marketing campaigns. AOS will enable the connection of disparate sources of online and offline data within Carrefour supermarkets to aid the giant retailer optimise their ad investment.

This pioneering approach will put Carrefour’s CRM data at the heart of a secure and anonymous environment. [more…]

Movers and Groovers : AudienceScience names Frank Suljic Vice President Of Sales

by Loudmouth PR on July 9, 2014

Ad Technology Firm Taps Enterprise Sales Expert to Lead Sales Efforts

AudienceScience® has announced that Frank Suljic has joined the company as Vice President of Sales. The 24-year sales veteran will focus on growing the ad technology company’s enterprise customer base and helping strategic advertisers address issues of transparency and accountability in their interactive marketing efforts.

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Vitality sponsor Eurosport Tour De France coverage / Specific Media : Householding Garage Access with Nissan, Kia and Infiniti / Expedia ‘Travel Yourself Interesting’

by Will Corry on July 5, 2014

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Events : ad:tech London – an opportunity to meet and bond with existing and prospective customers

by Will Corry on July 3, 2014

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eMarketer: UK mobile ad spending to pass the £2 billion mark this year – plus comment by Andrew Goode, Project Sunblock

by Will Corry on July 1, 2014

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Events : Lights, camera, action / The Jumpstart Revolver July 3rd 2014

by Will Corry on July 1, 2014

The Jumpstart Revolver is a new event full of fast paced, best practice presentations straight from the IRTV studio.

We’ve got a new venue, a new format and the event will be live-streamed on our website, if you haven’t registered to join us yet you can do so by clicking here: http://etail.li/JumpstartRevolver

The event will cover two key topics that have proved very popular with the Internet Retailing audience: International and Omni-channel, we’ve got loads of presentations from leading retail suppliers and you’re welcome to pop in for a couple of sessions, or stay all day and join us for lunch.  Register for your free place here: http://etail.li/JumpstartRevolver

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The constant change in consumer behaviour and their usage of mobile / Download this free IMRG Mobile report

by Will Corry on June 29, 2014

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Book / Kindle details : Are you running an estore and looking for ways to speed up your eCommerce success? / Yulia V Smirnova

by Will Corry on June 26, 2014

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