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Online Advertising

Research : Online display ads programmatic’s share has risen from 28% to 45% in a year and is now worth almost £1bn

by Will Corry on June 29, 2015

The IAB UK's second annual study on how online display ads are bought, reveals that programmatic's share has risen from 28% to 45% in a year and is now worth almost £1bn.

"...the general perception among media owners is that online retailers, telecoms and finance brands are allocating the highest proportion of display spend to programmatic."

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Conversion Conference London : The Super Early Bird is ending this Friday and with it your chance to save up to 40%!

by Will Corry on June 25, 2015

http://contentcuration.tumblr.com/post/122420087567/conversion-conference-the-leading-conversion

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News from the BBC, The Digital Education Show, Helix Event and Digital Events in London

by Will Corry on June 21, 2015

News from the BBC, The Digital Education Show, Helix Event and Digital Events in London [more…]

“What’s My Worth? £7 a minute,” consumers tell advertisers / Millennial Media

by Will Corry on June 21, 2015

Millennial Media have commissioned a unique and independent research study (via Opinium Research) looking at consumer attitudes towards mobile advertising in the UK, France, Germany and the US.

The new research study titled “What’s My Worth”, looks for the first time at what consumers believe their worth is to advertisers.

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Exponential again awarded JICWEBS seal for brand safety online

by Will Corry on June 19, 2015

Exponential has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.

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JICWEBS publishes best practices guidelines to tackle online ad fraud

by Will Corry on June 18, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.

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AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

by Loudmouth PR on June 5, 2015

AudienceScience, the maker of the AudienceScience Helios Enterprise Advertising Management System, has been ranked a “strong performer” in The Forrester Wave: Demand Side Platforms, Q2 2015.  This Wave (Forrester's evaluation of vendors in a software, hardware, or services market) evaluated nine companies Forrester Research identified as the most significant DSP software providers.

Regarding the global ad tech firm, Forrester comments, "AudienceScience has fully embraced being a true technology solution for marketers, and boasts a client roster that is 100% marketer direct." When considering a DSP, Forrester states, "consider AudienceScience for its dedicated approach to serving marketers." [more…]

Events : Announcing The Technology Expo 2015 – #TechExpoUK

by Will Corry on June 2, 2015


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PPC : ‘Which ad is working the best?’

by Will Corry on June 2, 2015

PPC covers a large variety of online advert types, formats and platforms, each with their own purpose and usefulness.

Advertisers should always be trying new ad platforms, carrying out tests and measuring results; however, sometimes it is difficult to avoid that one question that your boss might ask you – ‘Which ad is working the best?’ – and when you have to answer it, your reply will never be foolproof.

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Important news for B2B marketers : Get your own ‘result driven’ bespoke newsletter

by Will Corry on May 31, 2015

I will show you how to get the right newsletter, with the right content designed to get you that all important new business.

Ready to get you results next month

  • It can be incorporated into your various sites – and better still it follows the right format
  • You can use it as very powerful, totally up to date newsletter. A real winner.
  • It allows your company to be seen as the industry guru.

Sign up for your bespoke newsletter here or click find out more

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