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Women for Women : Emma Winchurch-Beale named as new World Media Group President and announces deadline extension for World Media Awards

Women for Women : Emma Winchurch-Beale named as new World Media Group President and announces deadline extension for World Media Awards

by Loudmouth PR on February 16, 2017

Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position from Rupert Turnbull, Vice President EMEA, Time Inc.

One of her first moves in this role is to announce a deadline extension for the World Media Awards (hosted by the World Media Group) from today to next Thursday 23rd February. The World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising. [more…]

UK entrepreneurs back new tech start-up to transform influencer marketing

UK entrepreneurs back new tech start-up to transform influencer marketing

by Will Corry on January 25, 2017

Latest : dyzio, a technology platform that promises to streamline influencer marketing on a global scale, has launched in beta with the backing of UK digital entrepreneurs.

dyzio is the first of its kind in the marketing tech arena and a solution to the complex world of influencer marketing campaign management. It will enable collaboration between brands, agencies and influencers, allowing them to create, distribute and amplify campaigns for any channel in one simple, secure platform.

dyzio was co-founded by advertising executive Matt Hebden and platform architect Laurie Bantin in 2016, after identifying a need to streamline and centralise the influencer marketing process.

https://dyzio.co/

[more…]

Movers and Groovers : IAB UK appoints Jon Mew as CEO

Movers and Groovers : IAB UK appoints Jon Mew as CEO

by Will Corry on January 5, 2017

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.

Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.

Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange.  [more…]

By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate

by Will Corry on November 14, 2016

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World Media Awards – for International Content-Driven Advertising

World Media Awards – for International Content-Driven Advertising

by Loudmouth PR on November 8, 2016

Latest ..... The World Media Group has today announced that the World Media Awards (WMAs) will be back for a second year in 2017 following the success of their inaugural year in 2016. The global WMAs are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.

[more…]

VCCP Media – “A challenge to unearth the best media innovations .. the winner is Ocean Outdoor

VCCP Media – “A challenge to unearth the best media innovations .. the winner is Ocean Outdoor

by Will Corry on November 8, 2016

VCCP Media last week hosted its annual Innovation Challenge, now in its fifth year.

The event saw VCCP Media open its doors to a shortlist of 10 media owners (whittled down thanks to a tough entry process), who went head-to-head in a challenge to unearth the best media innovations in the industry. [more…]

By 2018, 20% of all business content will be authored by machines … Top strategic predictions for 2016 and beyond

by Will Corry on October 26, 2016

Top strategic predictions for 2016 and beyond: The future is a digital thing

Did you know?

  • By 2018, 20% of all business content will be authored by machines
  • By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
  • By YE18, customer digital assistants will recognize individuals by face and voice across channels and partners.
  • By 2020, autonomous software agents outside of human control will participate in 5% of all economic transactions.

[more…]

DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA,  Havas helia

DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA, Havas helia

by Will Corry on October 13, 2016

MRM Meteorite leads DMA Awards nominations

MRM Meteorite leads the DMA Awards shortlist with 14,  as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.

This year’s shortlist also showcases one of the largest fields in the Awards history, with 171 brands vying for a Gold in one of the 34 categories, as well as being in line to take home the prized Grand Prix award.

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Research : PwC/IAB: Mobile display spend overtakes PC for first time

Research : PwC/IAB: Mobile display spend overtakes PC for first time

by Will Corry on October 12, 2016

Consumers’ obsession with their phones meant the amount companies spent on mobile display ads overtook that of PC/tablet display for the first time, as people, particularly women and 16-24s, now spend more internet time on their mobiles than on PCs. [more…]

Drive revenue, increase sales volume .. Load your own articles into theMarketingblog

by Will Corry on October 6, 2016

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