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New analysis shows that quality journalism continues to win the war on attention

New analysis shows that quality journalism continues to win the war on attention

by on May 17, 2018

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.

Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms Moat’s benchmarks by between 16% and 73%.  World Media Group (WMG) [more…]

Tactics on how to create social media backlinks … especially written for theMarketingblog

Tactics on how to create social media backlinks … especially written for theMarketingblog

by on May 15, 2018

You could get a lot of traffic for your site by just linking from social media sites.

This idea will also impact SEO and give your business an edge in competing against others on SERPs, if done well. There are many opportunities you can exploit to create links on social sites with a trusted reputation score in the eyes of Google.  Here are ways you can create social media backlinks to skyrocket your SEO and also get leads. [more…]

Great bit of creative media placement and dynamic planning from VCCP Media

Great bit of creative media placement and dynamic planning from VCCP Media

by on April 26, 2018

Creative media placement and dynamic planning from VCCP Media with ads for their client Britax Römer.

Media placement this week next to all royal baby news online copy, specifically only targeted to pregnant mums, following the royal baby being brought out of the Lindo Wing in a Britax Römer baby car seat.

http://www.vccpmedia.com/

[more…]

How to increase engagement on social media? 7 infallible tips!

by on April 20, 2018

How to increase engagement on social media? 7 infallible tips!

In a scenery full of content, how is it possible to stand out? How to not be just one more person in the middle of the crowd? In this post, we’ll give you some tips and actions that can increase the engagement on social media. Check them out!

[more…]

House of Lords urges digital industry to fully commit to JICWEBS or face legislation

House of Lords urges digital industry to fully commit to JICWEBS or face legislation

by on April 16, 2018

Here's industry reaction to the news that the House of Lords has recommended digital industry bodies must be given more power or face government legislation.

Following a six-month long enquiry into the UK advertising industry,the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation. [more…]

This successful – and occasionally mocked – online fashion chain is branching out into make-up and maybe more

This successful – and occasionally mocked – online fashion chain is branching out into make-up and maybe more

by on April 8, 2018

Nick Beighton may be a chartered accountant but his typical work attire is more smart casual than beancounters’ suit.

Which is highly appropriate since he is the chief executive of online fashion juggernaut Asos, which specialises in supplying the latest trends at the click of a mouse or tap on a phone screen. [more…]

Facebook and its advertisers can still track you after you remove your account – here’s how to stop it

Facebook and its advertisers can still track you after you remove your account – here’s how to stop it

by on March 22, 2018

Thought deleting your Facebook was enough? Firm and its advertisers can still track you AFTER you remove your account - here's how to stop it

  • Facebook uses an advertising strategy called 'Audience Network' that allows brands to serve up targeted advertisements even when users move off the site
  • The practice is raising some eyebrows in the wake of Facebook's privacy row 
  • Users can limit Facebook's ad tracking via their smartphone or web browser 

[more…]

IAB UK refreshes brand and launches new website

IAB UK refreshes brand and launches new website

by on March 12, 2018

IAB UK have launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.

The modern, bold look represents IAB UK’s leadership position and marks the next chapter of the trade body, which turns 21 this year. “Digital advertising has matured and so have we” said James Chandler, Chief Marketing Officer of the IAB UK. He added, “Our refreshed branding visually represents the evolution of our voice as we become more assertive within the industry.”  [more…]

World Media Awards 2018 shortlist revealed

World Media Awards 2018 shortlist revealed

by on February 23, 2018

The World Media Group has unveiled the shortlist for the 2018 World Media Awards, revealing the world’s best content-driven, cross-border advertising campaigns.

The Awards @WM_Awards  attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and the USA amongst many others – targeting global audiences in APAC, EMEA, LATAM and the Americas.

For full details of shortlisted entries go to http://www.wm-awards.com [more…]

JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives

by on January 29, 2018

Today marks the 1-year anniversary of the seminal speech by P&G's Mark Pritchard on cleaning up digital advertising, so its appropriate it's the day the two leading cross-industry standards bodies in the UK & US announce they're aligning many of their key initiatives to create a consistent approach to tackling fraud and brand safety across the pond.

New three stage partnership to provide a consistent approach for brand advertisers

The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption.  [more…]