New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall advertisers and 56% of Mega advertisers (spend £40m+) believe that a deeper in-house knowledge of digital advertising technology will be the most important factor in bringing them digital advertising success.
Indeed, 43% of advertisers plan on bringing more responsibility in-house for digital planning within the next 12 months.
Yummi Media Group,@YummiMediaGroup the British company specialising in second screen interactivity, has today announced a commercial partnership with WerbeWeischer - the influential market leader in German cinema advertising.
Yummi’s partnership with WerbeWeischer secures distribution of its interactive mobile app cinime through WerbeWeischer’s network of theatres, which equates to 80 per cent of the German cinema market. The collaboration represents a significant opportunity for advertisers to use smartphone technology to engage directly with German consumers before, during and after a cinema visit.
As the Christmas shopping rush gets underway, new data from Exponential Interactive reveals that people who get it done early are more likely to have messy love lives.
Digital intelligence company Exponential @exponentialinc analysed the anonymous behaviour of almost 3.4 million Britons shopping online in October. It revealed those shopping for Christmas were 49% more likely than the average British internet user to be separated from a spouse, 3.6x more likely to be researching divorce and 2.7x more likely to be researching family law. [more…]