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How to increase engagement on social media? 7 infallible tips!

by on April 20, 2018

How to increase engagement on social media? 7 infallible tips!

In a scenery full of content, how is it possible to stand out? How to not be just one more person in the middle of the crowd? In this post, we’ll give you some tips and actions that can increase the engagement on social media. Check them out!

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House of Lords urges digital industry to fully commit to JICWEBS or face legislation

House of Lords urges digital industry to fully commit to JICWEBS or face legislation

by on April 16, 2018

Here's industry reaction to the news that the House of Lords has recommended digital industry bodies must be given more power or face government legislation.

Following a six-month long enquiry into the UK advertising industry,the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation. [more…]

This successful – and occasionally mocked – online fashion chain is branching out into make-up and maybe more

This successful – and occasionally mocked – online fashion chain is branching out into make-up and maybe more

by on April 8, 2018

Nick Beighton may be a chartered accountant but his typical work attire is more smart casual than beancounters’ suit.

Which is highly appropriate since he is the chief executive of online fashion juggernaut Asos, which specialises in supplying the latest trends at the click of a mouse or tap on a phone screen. [more…]

Facebook and its advertisers can still track you after you remove your account – here’s how to stop it

Facebook and its advertisers can still track you after you remove your account – here’s how to stop it

by on March 22, 2018

Thought deleting your Facebook was enough? Firm and its advertisers can still track you AFTER you remove your account - here's how to stop it

  • Facebook uses an advertising strategy called 'Audience Network' that allows brands to serve up targeted advertisements even when users move off the site
  • The practice is raising some eyebrows in the wake of Facebook's privacy row 
  • Users can limit Facebook's ad tracking via their smartphone or web browser 

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IAB UK refreshes brand and launches new website

IAB UK refreshes brand and launches new website

by on March 12, 2018

IAB UK have launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.

The modern, bold look represents IAB UK’s leadership position and marks the next chapter of the trade body, which turns 21 this year. “Digital advertising has matured and so have we” said James Chandler, Chief Marketing Officer of the IAB UK. He added, “Our refreshed branding visually represents the evolution of our voice as we become more assertive within the industry.”  [more…]

World Media Awards 2018 shortlist revealed

World Media Awards 2018 shortlist revealed

by on February 23, 2018

The World Media Group has unveiled the shortlist for the 2018 World Media Awards, revealing the world’s best content-driven, cross-border advertising campaigns.

The Awards @WM_Awards  attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and the USA amongst many others – targeting global audiences in APAC, EMEA, LATAM and the Americas.

For full details of shortlisted entries go to http://www.wm-awards.com [more…]

JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives

by on January 29, 2018

Today marks the 1-year anniversary of the seminal speech by P&G's Mark Pritchard on cleaning up digital advertising, so its appropriate it's the day the two leading cross-industry standards bodies in the UK & US announce they're aligning many of their key initiatives to create a consistent approach to tackling fraud and brand safety across the pond.

New three stage partnership to provide a consistent approach for brand advertisers

The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption.  [more…]

Washington Post’s Winchurch-Beale appointed World Media Group President for second year in management team restructure

by on January 25, 2018

New Team Extends World Media Awards Entry Deadline by a Week to Thursday 1st February

The World Media Group, a strategic alliance of the world’s leading international publications, announced a new structure of its management team today, appointing two vice presidents to support, Emma Winchurch-Beale in her role of World Media Group President.

Alexandra Delamain, SVP Head of Sales and Client Services, EMEA for The Economist and Stephen Murphy, Global Brand Director for National Geographic, take on the additional roles of VP World Media Group, effective immediately. Winchurch-Beale, International Sales Director at the Washington Post, is the first World Media Group president to continue in the role for a second year. [more…]

TwentyCi property report suggests Homemover market offers big opportunities for brands in 2018

by on January 12, 2018

Findings from a report published today by life event data company, TwentyCi, suggest that in 2018 there will be good opportunities for brands that typically benefit from consumers moving home – including furniture, interiors, home improvement & DIY, travel, garden products, finance and automotive.

The full TwentyCi Q4 Property & Homemover Report can be found at www.homemoverreport.com [more…]

New : This book explains the impact of the ‘internet of things’, virtual assistants, bots and client data

New : This book explains the impact of the ‘internet of things’, virtual assistants, bots and client data

by on January 5, 2018

Customers the Day After Tomorrow: How to Attract Customers in a World of AIs, Bots, and Automation

The book includes some fascinating real life examples of how brands are using technologies, and exclusive interviews with world-leading experts to get insights into how AI is changing marketing, the workplace, business operations and even wider society.

  • Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatization and digitalization
  • With a chapter by expert Peter Hinssen
  • Order your copy here >>>>>>

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