The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – confirms that, in mid-December at the IPA, it held the first cross-industry* technical group meeting designed to tackle online ad fraud.
The industry is aiming to publish anti-fraud good practice principles for the UK market in July 2015 and, beyond that, to announce the first companies to be accredited for meeting industry-agreed standards to reduce the risk of fraudulent ads being served.
Personalisation has been lauded as a best practice principle for years – it enables businesses to deliver customer communications that are more effective and it can, if deployed correctly, significantly enhance a customer’s overall experience.
However, businesses need to ensure they operate in a far more proactive way and focus heavily on user behaviour, not just demographic data. These behaviours, which reflect the personality, aspirations and the ever-changing needs of customers, are critical to gaining the detailed insight needed to ensure the campaigns are as targeted as they possibly can be. by Tom Bailey, Sales Director UK&I, Marketing Applications, Teradata
Following a three-month rigorous agency selection process, adconnection will work with Touchnote to deliver on their ambitious growth strategy.