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Figleaves prepares to replatform on to a responsive website

Figleaves prepares to replatform on to a responsive website

by Will Corry on July 23, 2016

Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.

Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.

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“People do not buy goods & services. They buy relations, stories & magic” – Seth Godin – The History of Marketing

by Will Corry on July 23, 2016

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A virtuous circle of publisher partnership … Fiare

A virtuous circle of publisher partnership … Fiare

by James on July 18, 2016

Interesting article about Fiare customers Time Inc. and Dennis Publishing

The UK launch of Fiare – allowing online publishers to integrate marketplaces into their editorial websites as a new way of monetising – we’ve compiled an opinion article around what exactly this means for all the industries involved.

Marketing, as we all know, is a game of funnels. Grab the mildly interested at the top and keep as many in the funnel until they reach the buying decision. In the modern, digital world, the crease in that process comes in the form of clicks. [more…]

How to close the giant, “invisible customer” gap in your sales funnel

by Will Corry on July 15, 2016

How to double your web conversions using customer friendly lead capture forms

Want to caputure more website visitors and turn them into customers and cash?  Want to STOP losing leads on your website?
Oops. We have a spelling mistake in this article. Can you spot it? What's the word that is wrong?  Send it to the editor will@themarketingblog.co.uk and you could win a £30 shopping card ...

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“The best way to nurture your leads and improve marketing and sales alignment” – Exclusive download

“The best way to nurture your leads and improve marketing and sales alignment” – Exclusive download

by Will Corry on July 15, 2016

This new guide highlights the challenges companies face when thinking about marketing automation, from strategies to platform choice, and how to overcome them.

Whether you are already using marketing automation or considering if it’s worth the investment, this guide will help you make the most of a software solution which has fast become essential within digital marketing.

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APAC to overtake North America as world’s biggest digital ad market / Strategy Analytics

APAC to overtake North America as world’s biggest digital ad market / Strategy Analytics

by Will Corry on July 13, 2016

2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.

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“Marketing and automation a match made in heaven”.. Howard Williams, Parker Software

“Marketing and automation a match made in heaven”.. Howard Williams, Parker Software

by James on July 12, 2016

Howard Williams, marketing manager at Parker Software, explains exactly how marketing software can help to maximise the results of campaigns

As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to dwindling interest and, ultimately, dissatisfaction. Marketing activities often work on similar emotional levels to a relationship.

While marketing professionals may not find themselves sleeping on the sofa if interaction breaks down, a lack of meaningful engagement will mean campaigns are ineffective. Howard Williams explains how to maintain a happy marketing relationship. [more…]

Right? “The younger generation do not watch terrestrial television, they use social media”

Right? “The younger generation do not watch terrestrial television, they use social media”

by Will Corry on July 2, 2016

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eBay: We took your money but your order is pending / Chris Dawson, Tamebay

eBay: We took your money but your order is pending / Chris Dawson, Tamebay

by James on July 1, 2016

  • Chris Dawson writes  I’ve just made a few purchases on eBay though the eBay shopping basket.
  • As per normal I added the items to my basket and then made a single checkout payment (using the balance in my PayPal account) and expected the sellers to be paid and the items on eBay marked as paid.

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Movers and Groovers : AudienceScience adds experienced software executives to fuel growth of its ‘Advertising Automation Platform’

by Loudmouth PR on June 29, 2016

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and acquire consumers via addressable media, has announced the addition of three executives to lead the company as it expands its global footprint while helping advertisers effectively acquire and grow new customers.

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