Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.
One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.
Affiliate Window is delighted to announce some new features to their strategy hub – providing interactive access to their mobile data and sector reports for the very first time.
For many years, Affiliate Window has been helping advertisers, agencies and publishers to understand the data they track through the affiliate channel, and in 2015 they challenged industry conventions by making their data publicly available. The latest versions of these reports helps to bring the data to life and provides an opportunity for anyone to explore the data for themselves. [more…]
— Will Corry (@slievemore) April 12, 2016
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The winners of the first annual World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London. The World Media Awards, launched by the World Media Group* give recognition to the advertisers and agencies that are creating the best international content-driven advertising campaigns in the world.
A panel of senior international media experts selected from major brands, agencies and media owners chose seven category winners and one Grand Prix winner from amongst the many entries that poured in from across the globe.
Barclays increases email open rate by 106%, exceeding the click-to-open benchmark by 593%
Who: Barclays is a global financial services provider with over 1,700 bank branches in the UK and additional offices in North America, Africa, and Asia.
Problem: To create a more personalized banking experience, drive engagement, and uptake of loans. The Question: How to increase the number of potential and current customers that would take out a loan.
After Amazon Pantry, online retail giant Amazon is all set to shake up the British retail grocery market with the launch of its fresh grocery division, Amazon Fresh. According to the infographic below created by Retail Vision, the company is taking its latest endeavor very seriously and is aiming to grab 2% of the UK’s £149bn grocery market with fast delivery, and innovative ordering services.
Trials have already started in two major cities in the UK - London and Birmingham. Graphic by Shutterstock.