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B2B Marketers – find out exactly what you can do to generate new business

by Will Corry on June 21, 2016


Are you playing hide and seek with prospective customers? Or perhaps you're hoping they are telepathic?

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Research : Nielsen Marketing Cloud grows its global footprint

Research : Nielsen Marketing Cloud grows its global footprint

by Will Corry on June 20, 2016

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers  Make Big Improvements in Omnichannel Marketing Performance

Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.

The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.

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B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

by Will Corry on June 18, 2016

Did you know that 'influencer marketing' is growing faster than organic search, paid search, email etc.  Here are 3 points to ponder

  1. Finding new influencers with a highly engaged following loyal to the brand is more important than working with large-scale influencers boasting hundreds of thousands of followers.
  2. The content always has to feel original and authentic, in order to bring something new to the brand to create ‘thumb-stopping’ content.
  3. The key to success is for the client and influencer to create something different that will drive engagement. Read on for an Influencer Marketing Plan that works >>>

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Is your company having trouble achieving its marketing goals?

Is your company having trouble achieving its marketing goals?

by Will Corry on June 16, 2016

How Branding Experts Can Help You Achieve Marketing Goals?

Is your company having trouble achieving its marketing goals? Have you tried several marketing campaigns with little, or no results? If so, the problem may not be with the type of marketing strategies you are using. Instead, it may be your lack, or incorrect use of your brand messaging. Without a proper brand message, no amount of marketing will help.

The problem is that many companies don't know the first thing about creating a message that resonates with the consumer.

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Are you playing hide and seek with prospective customers?

by Will Corry on June 14, 2016

Are you playing hide and seek with prospective customers? Or perhaps you're hoping they are telepathic?

Because even if you have created the best product since sliced bread or a service that would knock the socks off the Dragon’s Den panel, no one will know about it unless you sell it.

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When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

by Will Corry on June 11, 2016

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

But when it comes to proving the impact of your marketing efforts to your boss, how can you pick the most valuable metrics to present?

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Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

by Will Corry on June 10, 2016


The Post Office is harnessing one-time social media trailblazer - Klout - to help it work out who it should be prioritising online and who could be useful in future marketing campaigns.

Question from the Editor of theMarketingblog to the Post Office guys. " Does a Klout score of 61, which we have - interest you?

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More than a fifth of UK retail sales took place online in May for the fifth month in a row …via Internet Retailing

by Will Corry on June 7, 2016

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How many inbound leads are needed to reach your financial targets & provide real ROI?

How many inbound leads are needed to reach your financial targets & provide real ROI?

by Will Corry on June 6, 2016


Inbound Marketing ROI [Calculator]

How many Inbound leads are needed to reach your financial targets & provide real ROI? Enter your revenue goal to find out ... [no email required] Graphics by Shutterstock

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Catch launch Thomas Cook Airlines’ new digital campaign #CatsOnAPlane

by Assistant Editor on May 23, 2016

Thomas Cook Airlines launched its latest digital campaign #CatsOnAPlane today, as part of a wider advertising initiative to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.

Created by creative and digital agency Catch, #CatsOnAPlane sees a team of furry testers try out Thomas Cook Airlines newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet.

The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort. [more…]