Depending on who you talk to, native advertising has many
definitions. In the context of social media, we define
native advertising as: Ads that are seamlessly integrated
into a user's feed and are nearly indistinguishable from organic content.
by Assistant Editor on April 15, 2014
A common dilemma for digital media businesses is how to convert users into paying customers. In a market with exponentially growing options for customers and the constant presence of free offers this is no mean feat. Success demands maximum clarity of a business’ value proposition and on-going delivery of that value.
by Will Corry on April 9, 2014
Exponential @exponentialinc has launched a new ad technology that, for the first time, applies transparent audience behavioural models in real-time to help optimise online campaigns.
Called "AERO", the technology/algorithm instantly analyses 50,000 user interests/behaviours to define which ones exhibit the greatest behavioural 'lift' so the ad can instantly be served to the people most likely to react to it.
Why it's different 1/ Tests have indicated it improves the performance of campaigns by 24% on average.
2/ It eliminates wasted ad spend as the campaign can be optimised right from the very start. Other optimisation processes rely solely on machine learning to improve campaigns - this requires large amounts of data/time so there's lots of wastage during the 'learning' phase. [more…]
by Will Corry on April 6, 2014
Here are this weeks marketing nuggets which I feel you will find interesting. Enjoy.
Nuggets : Free range shoppers, Pirates strung up, More strife at Tesco, Just Eat, UK car registrations
Get your success story loaded. Call us. Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism.
Will Corry 01784 434 412 email@example.com
by Will Corry on April 4, 2014
We’re going to guess you’ve answered yes to at least one of the questions and if that’s the case, you need to attend these digital marketing conferences @OnTheEdgeLive where these questions, amongst others, will be answered.
On The Edge are a series of one-day digital marketing conferences that 91% of 2013 attendees said they would return to!
by Will Corry on April 3, 2014
Nimble @Nimble Brings Relationship Insights and Collaboration Workflow for Contacts to Leading Business Productivity Apps, including Gmail and Chrome Browser
Nimble have announced the newest release of its Nimble Everywhere strategy Version 2.0 of the Nimble Contacts Widget for Gmail. The company also debuted the ability to add Nimble's Smart Contact profiles anywhere you work within Chrome web browsers. http://www.nimble.com/