Online Advertising
Hub Digital Networks is launching today as the UK’s only dedicated Digital Out of Home (DOOH) sales and consultancy business.
It brings together the extensive knowledge and expertise of DOOH expert James Thornton, formerly Head of Agency Sales at Amscreen, and account and data planner Ian Robinson who was previously board director and Chief Intelligence Officer at Tullo Marshall Warren. Hub Digital Networks will be the only one-stop shop of DOOH expertise, with a focus on supporting small and medium sized networks.
Brian Clark writes ...No. And yes. It depends on how you do it. Some people do it horrendously wrong.
Just when us B2B marketers were getting comfortable with social media networks like Twitter, Facebook, Google+ and Linkedin, out comes a new contender for our time - Pinterest.
Find out more about Pinterest etc. at the Thames Valley Return on Influence Conference 12 June 2012.
Check the ROI Conference Pinterest Board
Brands' hunger for great social advertising is growing, and with increasing popularity come industry awards. Win awards
Now that social is no longer the province of experimental teams working with small budgets and wild ideas, more shops are paying attention to who's doing great work in social. [more…]
Capablue,specialists in content and commerce solutions for multiple connected devices, has appointed former Nokia senior manager David Zack as COO to manage its operations and programmes.
ASOS have come up with a great Pinterest campaign recently.They've told people to pin their favourite items from their current sale for a chance to win £200 to spend on the site.
It's really getting people involved! Great way to get people talking, showcase their products and to find out which products their customers really love.
Great stuff. Lauren Thomas •
Micro-blogging giant Twitter has acquired staff from the analytics firm Hotspots in a move that will make it easier for advertisers to monitor Twitter marketing revenues.
The Next Web reports that the social intelligence firm, which specialises in visual representations of Twitter’s trending data visually, announced the good news in a statement on company website Hotspots.io. In it, company head-honchos Matt Huang, Alexander Spicer and Ashutosh Singhal explained that the opportunity was one that the start-up simply couldn’t turn down. By Red Rocket Media
Air New Zealand’s UK customers can now earn cash back through an innovative fandistribution programme that rewards users for social media recommendations of its 777-300 Premium Economy Spaceseat™ experience.
In a UK first, customers registered for the ‘Share and Earn’ trial airnewzealand.fandistribution.com will get £50 cash for every share via Facebook, Twitter, email or blogs that directly result in a Premium Economy booking for the airline up until 16 May 2012. [more…]
So how do you market a clothing brand in Amsterdam? You search for a model on Facebook, dress her in every piece of men's clothing from the Spring/Summer 2012 line and then have her strip off all the clothes based on how many Likes the brand's Facebook page gets.
According to screenmediamag.com, the deadline to submit entries for this year's LoveContent Awards honoring creative content in digital signage and digital out-of-home is fast approaching:
