Top strategic predictions for 2016 and beyond: The future is a digital thing
Did you know?
- By 2018, 20% of all business content will be authored by machines
- By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
- By YE18, customer digital assistants will recognize individuals by face and voice across channels and partners.
- By 2020, autonomous software agents outside of human control will participate in 5% of all economic transactions.
MRM Meteorite leads the DMA Awards shortlist with 14, as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.
This year’s shortlist also showcases one of the largest fields in the Awards history, with 171 brands vying for a Gold in one of the 34 categories, as well as being in line to take home the prized Grand Prix award.
Consumers’ obsession with their phones meant the amount companies spent on mobile display ads overtook that of PC/tablet display for the first time, as people, particularly women and 16-24s, now spend more internet time on their mobiles than on PCs. [more…]
Two days of conference, two tracks, 20+ exciting sessions with profound strategies and 20+ speakers from the UK, US and Europe. Check the speakers for 2016.
123 Reg, the UK’s leading domain registrar has revealed a new brand strategy and identity in a bid to become even more accessible to micro business customers. It has been created by next generation business consultancy, BrandCap.
From inspiration and entertainment to social interaction and knowledge seeking, AOL’s Global Content Moments Study highlights the need for advertisers and publishers to complement traditional audience segmentation and standard targeting demographics with an understanding of emotional motivations and everyday experiences to better connect with consumers.
AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and analyse addressable media, has announced that it has expanded its industry-leading cross-device targeting and measurement capabilities through a direct integration with Screen6, the global leader in cross-device identity management.
The partnership increases the accuracy of the tools, functionality and controls brand advertisers need to run addressable media campaigns, at global scale, within today's increasingly fragmented media and device landscape.
Advertisers using AudienceScience® Helios can now leverage Screen6's unique audience graph capabilities to comprehensively measure the reach and frequency of their addressable media, gain insights into cross-device conversion attribution, target at scale, and frequency cap across channels, all in a privacy-compliant manner.