What you will discover in this eBook
"Word of mouth" is arguably the oldest and strongest form of marketing. And professional services firms have long thrived on leads/referrals generated by business networking. But this is a limited approach in terms of reach. And your firm could be missing out on opportunities for gaining new interest from unknown quarters.
What if you could bring the word of mouth marketing magic to a wider audience? And, get the same calibre of well-qualified clients without meeting them? In short, what if you could take the referral online?
Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.
Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.
— Will Corry (@slievemore) July 23, 2016
The UK launch of Fiare – allowing online publishers to integrate marketplaces into their editorial websites as a new way of monetising – we’ve compiled an opinion article around what exactly this means for all the industries involved.
Marketing, as we all know, is a game of funnels. Grab the mildly interested at the top and keep as many in the funnel until they reach the buying decision. In the modern, digital world, the crease in that process comes in the form of clicks. [more…]
Whether you are already using marketing automation or considering if it’s worth the investment, this guide will help you make the most of a software solution which has fast become essential within digital marketing.
Howard Williams, marketing manager at Parker Software, explains exactly how marketing software can help to maximise the results of campaigns
As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to dwindling interest and, ultimately, dissatisfaction. Marketing activities often work on similar emotional levels to a relationship.
While marketing professionals may not find themselves sleeping on the sofa if interaction breaks down, a lack of meaningful engagement will mean campaigns are ineffective. Howard Williams explains how to maintain a happy marketing relationship. [more…]