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Hear from top speakers from Shop Direct, eBay, Dixons Carphone, Argos, Selfridges, John Lewis and more / IRX 2015

by Will Corry on December 21, 2014

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AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

by Loudmouth PR on December 19, 2014

New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall advertisers and 56% of Mega advertisers (spend £40m+) believe that a deeper in-house knowledge of digital advertising technology will be the most important factor in bringing them digital advertising success.

Indeed, 43% of advertisers plan on bringing more responsibility in-house for digital planning within the next 12 months.

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Be warned : Digital is doing to TV what television did to print and radio. Disrupt and disturb

by Will Corry on December 19, 2014

"Don't Ignore This Game Changing Trend in Content Marketing" by @jeffbullas on @LinkedIn https://t.co/5p5gpnuqds … pic.twitter.com/O1grn6JU8o— Will Corry (@slievemore) December 19, 2014
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Yummi expands its cinime media platform into Western Europe with WerbeWeischer partnership

by KSimpson on December 15, 2014

cinime screen

Yummi Media Group,@YummiMediaGroup the British company specialising in second screen interactivity, has today announced a commercial partnership with WerbeWeischer  - the influential market leader in German cinema advertising.

Yummi’s partnership with WerbeWeischer secures distribution of its interactive mobile app cinime through WerbeWeischer’s network of theatres, which equates to 80 per cent of the German cinema market. The collaboration represents a significant opportunity for advertisers to use smartphone technology to engage directly with German consumers before, during and after a cinema visit.

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Digital leadership / Incredible 3 minute video on the opportunity presented by Social Media

by Will Corry on December 12, 2014

Fascinating facts about social media that will make you think

#Socialnomics 2014 #Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. Qualman is a number one best selling author and keynote speaker on digital leadership. 

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New data : Early Christmas shoppers more likely to have messy love lives

by Will Corry on December 11, 2014

They're also more likely to give to charity and care about the environment

As the Christmas shopping rush gets underway, new data from Exponential Interactive reveals that people who get it done early are more likely to have messy love lives.

Digital intelligence company Exponential @exponentialinc analysed the anonymous behaviour of almost 3.4 million Britons shopping online in October. It revealed those shopping for Christmas were 49% more likely than the average British internet user to be separated from a spouse, 3.6x more likely to be researching divorce and 2.7x more likely to be researching family law.  [more…]

B2B prepaid / Incentive Marketing Association and PayExpo join forces to host prepaid conference

by Will Corry on December 8, 2014

Taking place at PayExpo 2015 at the London ExCel on 9 June

Delegates who book and pay in full by 31 December 2014 will qualify for an early bird rate of £299 + VAT, a saving of £700. Full details are available at www.payexpo.com

Incentive Marketing Association (IMA) has agreed a new partnership with PayExpo - the UK's largest and most exciting payments technology event.

IMA, the only trade body that spans the reward, recognition and incentives Industry, is helping to deliver the Prepaid strand of PayExpo’s conference which takes place at ExCel, London on 9 & 10 June 2015. 

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The ideal length for all online content

by Will Corry on December 7, 2014

The Ideal Length for All Online Content | Fresh 'Social Business' News from theMarketingblog | Scoop.it

From blog.bufferapp.com

Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.

Read the infographic

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5 killer tactics to increase your blog traffic

by Will Corry on December 7, 2014

 

5 Killer Tactics To Increase Your Blog Traffic - Social Media Week | Fresh 'Social Business' News from theMarketingblog | Scoop.it

From socialmediaweek.org

We’ve all been there. We’ve hit publish on our latest blog post and expected the comments and shares to start rolling in.  

But instead we get… nothing. It seems that no one has even seen our beautiful article, let alone read it. A piece of tumbleweed seems to blow across the screen and it feels...

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Get the know how and nitty-gritty on all things ‘behind the buy button’

by Will Corry on December 7, 2014

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