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“A drunken usability experiment” – Austin Knight (UX Designer at HubSpot) at the Conversion Conference in October 2015

by Will Corry on August 30, 2015

In this talk, Austin Knight (UX Designer at HubSpot) will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted.

Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design

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Exponential whitepaper aims to help marketers define and improve engagement – exclusive to theMarketingblog

by Will Corry on August 26, 2015


“Our industry has used the term ‘engagement’ liberally for two decades, with little consensus on what it means.

Instead, we turn around and optimize our advertising campaigns towards simplistic metrics that reward high-volume, low-involvement content,” says Bryan Melmed, vice president, insights services, for Exponential.”

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Latest software / “This B2B sales tool will turn your sales people into rock stars!”

by Will Corry on August 23, 2015

Editor of theMarketingblog' s Newslettered exclusively writes

.. People always ask me “What’s the latest software that is going to make my business money?” While it is often not as simple as that, occasionally something comes along that really does do, exactly that. "This B2B sales tool with turn your sales people into rock stars!"

Now, there is a tool you can plug into your website that will email you an alert for all of the businesses that are coming onto your website in real-time.

The Graphics are by Shutterstock.

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UK SEO Events – Conversion Conference London, ad:tech London, eMetrics Summit

by Will Corry on August 22, 2015


If you’re looking for UK SEO events at the end of 2015, Silkstream have put together this ultimate list of all the events they could find, up and down the country for:  SEO (Search Engine Optimisation)  .Digital Marketing  .PPC (Pay Per Click) . Social Media. ASO (App Store Optimisation)

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B2B Marketers : Download this limited-time Forrester report to learn how you can reward, recognize, and engage your customers

by Will Corry on August 22, 2015

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Media agencies have had to adapt quickly and move faster than ever before … writes adconnection’s Catherine Becker

by Will Corry on August 21, 2015

Despite what some clients might think, media agencies are adapting well to an increasingly fragmented landscape, writes adconnection's Catherine Becker.
Media agencies - centre stage rather than side-lined?

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Check this very cool app for football player exchange – Giant iTab

by Will Corry on August 20, 2015

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How to discover the ‘why’ and the ‘how’ of implementing inbound marketing in your business

by Will Corry on August 20, 2015

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From Boots to Bytes: Schuh’s approach to data and analytics / Events .. eMetrics Summit

by Will Corry on August 19, 2015

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The IAB aims to achieve maximum viewability and consumer attention for advertisers’ online campaigns

by Will Corry on August 18, 2015

The IAB Believes…in maximising ad viewability

The IAB aims to achieve maximum viewability and consumer attention for advertisers’ online campaigns and is working with partners to develop consistent standards.

Statement from IAB UK ... Digital ad spend is in rude health, representing an impressive £7.2 billion in 2014, up 14% on the previous year.

We’re in a fortunate position, then: few industries can claim to be enjoying such rapid growth.  [more…]