Online Video
Ecommerce sales to account for more than 11% of £383 billion UK retail market
- eMarketer: Mcommerce Takes 15% of UK Retail Ecommerce Sales
- Retail mobile commerce sales expected to top £6.61 billion alone
LONDON (20 June, 2013) -- Shopping on mobile devices is helping drive retail ecommerce sales in the UK to new heights and a larger percentage of retail sales overall, according to new figures from eMarketer. The UK has always registered relatively high online shopping and buying penetration rates. Based on eMarketer's first-ever forecast for UK retail sales across channels, digital sales in the country, including online and mobile, as a percentage of total retail sales, is among the highest in the world. eMarketer estimates that digital sales (excluding travel) will represent 11.5% of UK total retail sales this year, compared with 10.2% in 2012.
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The sole European date in the world’s largest digital marketing network, ad:tech London will feature an exceptional line up of top-level brand, publisher and agency speakers from companies including Heineken, Reckitt Benckiser, 20thCentury Fox, Kellogg, Lego, McLaren, Karen Millen, Paddy Power, Huawei,Spotify, Twitter, VEVO, Channel 4, BskyB, Metro, The Guardian, Metro, Forbes, BlueState Digital, Starcom, OMD, Mediacom and Havas.
Each week, adtech will reveal the names of confirmed speakers via the ad:tech website and twitter account (@adtech_london).
Movers & Groovers / Arthur Tindsley joins Microsoft Advertising as creative technologist From www.thedrum.com - Microsoft Advertising has appointed Beattie McGuinnes Bungay’s Arthur Tindsley to the newly created role of creative technologist. Based...
From www.entrepreneur.com -
Don't be afraid to be bold," says Shira Lazar, host of YouTube's What's Trending. For companies that are extending their brand to social media, Lazar advises being authentic and speaking directly to your core demo as the best way to connect with customers.
From www.aljazeera.com - Al Jazeera also receives four commendations for online and The Stream at Online Media Awards in London
- Syrian Defector Tracker wins Best Technical Innovation Award
- Al Jazeera English Online and the Stream receives four commendations
IAB UK launches ad campaign to give consumers greater control over targeted online ads
Initiative aims to drive consumer awareness, provide information and enable consumer choice *UK first in Europe to roll out campaign * Some of UK’s largest news brands, media owners and advertising tech businesses donating inventory
Your Online Choices website.
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UK viewers favour interactive pre-roll video ads “twice as much” as their global counterparts
Account for twice the share of in-stream video ads in the UK (72%) than globally (36%) * UK interaction rate with interactive pre-rolls 60% higher than globally for campaigns executed by AdoTube
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