Get in Touch

Online Video

B2B Research : 39% of companies are increasing investment in content marketing … 2017 B2B Content Marketing Trends

by Will Corry on September 18, 2017

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content.  Want proof?

Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent in most industries, even for those who follow best practices. Of course, if you go upstream of lead capture, the conversion rates of clicks or traffic to closed-won business are absolutely microscopic. [more…]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by Clare on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

[more…]

A new campaign for the early detection of breast cancer and against censorship.

by Will Corry on April 20, 2017

MACMA present its new campaign: “Everybody Loves Boobs”, created by DAVID and produced by LANDIA

The agency creatively led by Ferioli and Cubría, present a new campaign for the early detection of breast cancer and against censorship. After the successful campaign “#ManBoobs4Boobs”, which in 2016 explained how to self-exam and observe breasts for signs of cancer featuring a male model to avoid censorship on social media, the Breast Cancer Help Movement (MACMA) introduces a new initiative created by Buenos Aires based agency, David.

[more…]

“Everyday mums are powerful allies for brands” … Talk to Mums

“Everyday mums are powerful allies for brands” … Talk to Mums

by Will Corry on April 3, 2017

Everyday Mums are Powerful Allies for Brands

  • Today’s mums account for a whopping 75% of all household purchasing decisions.
  • They’re aged 20 to 50 so we’re talking Millennials and Gen Xs
  • They’re into beauty, health, fitness, and much more
  • And they have tight-knit networks of friends, from 800 to 2000 plus. Yes, you read that right.

[more…]

New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

by Loudmouth PR on March 16, 2017

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.

It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016. [more…]

Prosciutto di San Daniele Launches Global Digital Platform ‘Chef Talks’ in collaboration with UK’s top culinary experts

by Clare on March 8, 2017

First in series features Michelin Starred Angela Hartnett MBE

 
As part of its ongoing global digital strategy and presence, traditional Prosciutto brand, Prosciutto di [more…]

Women for Women : Emma Winchurch-Beale named as new World Media Group President and announces deadline extension for World Media Awards

Women for Women : Emma Winchurch-Beale named as new World Media Group President and announces deadline extension for World Media Awards

by Loudmouth PR on February 16, 2017

Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position from Rupert Turnbull, Vice President EMEA, Time Inc.

One of her first moves in this role is to announce a deadline extension for the World Media Awards (hosted by the World Media Group) from today to next Thursday 23rd February. The World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising. [more…]

64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by Will Corry on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

[more…]

Movers and Groovers : IAB UK appoints Jon Mew as CEO

Movers and Groovers : IAB UK appoints Jon Mew as CEO

by Will Corry on January 5, 2017

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.

Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.

Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange.  [more…]

DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA,  Havas helia

DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA, Havas helia

by Will Corry on October 13, 2016

MRM Meteorite leads DMA Awards nominations

MRM Meteorite leads the DMA Awards shortlist with 14,  as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.

This year’s shortlist also showcases one of the largest fields in the Awards history, with 171 brands vying for a Gold in one of the 34 categories, as well as being in line to take home the prized Grand Prix award.

[more…]