Ecommerce sales to account for more than 11% of £383 billion UK retail market
- eMarketer: Mcommerce Takes 15% of UK Retail Ecommerce Sales
- Retail mobile commerce sales expected to top £6.61 billion alone
LONDON (20 June, 2013) -- Shopping on mobile devices is helping drive retail ecommerce sales in the UK to new heights and a larger percentage of retail sales overall, according to new figures from eMarketer. The UK has always registered relatively high online shopping and buying penetration rates. Based on eMarketer's first-ever forecast for UK retail sales across channels, digital sales in the country, including online and mobile, as a percentage of total retail sales, is among the highest in the world. eMarketer estimates that digital sales (excluding travel) will represent 11.5% of UK total retail sales this year, compared with 10.2% in 2012.
Movers & Groovers / Arthur Tindsley joins Microsoft Advertising as creative technologist From www.thedrum.com - Microsoft Advertising has appointed Beattie McGuinnes Bungay’s Arthur Tindsley to the newly created role of creative technologist. Based...
- Syrian Defector Tracker wins Best Technical Innovation Award
- Al Jazeera English Online and the Stream receives four commendations
UK viewers favour interactive pre-roll video ads “twice as much” as their global counterparts
Account for twice the share of in-stream video ads in the UK (72%) than globally (36%) * UK interaction rate with interactive pre-rolls 60% higher than globally for campaigns executed by AdoTube