The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – confirms that, in mid-December at the IPA, it held the first cross-industry* technical group meeting designed to tackle online ad fraud.
The industry is aiming to publish anti-fraud good practice principles for the UK market in July 2015 and, beyond that, to announce the first companies to be accredited for meeting industry-agreed standards to reduce the risk of fraudulent ads being served.
— Will Corry (@slievemore) January 6, 2015
Starcom MediaVest Group UK (SMG UK) (www.smvgroup.com) today unveiled a new tech solutions team called NextTECHnow (NTN) in a move designed to accelerate unique collaborative partnerships with tech start-ups.
The initiative will see SMG UK develop start-up propositions that deliver real business benefits for clients and the agency in general, particularly in the areas of mobile, social and data.
The launch follows a successful pilot throughout 2014, which saw SMG UK actively engage clients with complementary tech solutions. Headed up by Strategic Development Director Jim Kite, the NTN team is made up of eight specialists from across SMG’s portfolio.