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Chocolate unites web and apps in mobile video programmatic marketplace

by Will Corry on November 28, 2014


6 ‘fresh’ articles about ‘Black Friday Frenzy’

by Will Corry on November 27, 2014

The Dos and Dont's Of Black Friday And Cyber Monday : VoxPopMe, The Economist, Black Friday Fashion, Sainsbury's, Shopping Chaos

Black Friday started out as something that was only seen in America following the Thanksgiving holiday. However over the past few years we have seen Black Friday seep into the UK high street.

Black Friday is often regarded as the start of the Christmas shopping season and it sees retailers offering large discounts and sales…

Enjoy our special issue for Black Friday ..... [more…]

Video : Shoptility, a brand new retail search engine launches with an ambition to change the way consumers shop online

by Will Corry on November 26, 2014

Multi-million pound integrated campaign propels new retail platform Shoptility into UK market.

Supporting the website’s roll-out will be a heavyweight marketing campaign that will focus on PR and digital media activities.


The top 10 trends in affiliate marketing for 2015 / Affiliate Window

by Will Corry on November 20, 2014

Affiliate Window have sent us their latest research. They say .....

We've just released our latest white paper looking at the top 10 trends in affiliate marketing for 2015 featuring lots of data/stats, industry opinions, and projections.


Register here : IRX 2015 is rich in relevant content – 8 conferences, 16 workshops, 20 ecommerce clinics, more than 150 retail professional speakers…

by Will Corry on November 19, 2014


“NTT Com’s Enterprise Cloud solution has significantly strengthened and upgraded our global system for collaborative product development” said Honda’s Mikiya Fujita

by Will Corry on November 18, 2014

Honda Motor Company has deployed NTT’s private cloud platform in a bid to reduce annual operating costs and strengthen communication between the company’s supplier network.


Tweets about @thegiantitab

by Will Corry on November 15, 2014

[more…] chooses Exponential for two-year exclusive partnership to monetise app and mobile web inventory

by Will Corry on November 12, 2014

The world’s favourite currency and rate exchange website,, has chosen Exponential Interactive to monetise their in-app and mobile web inventory globally in an exclusive two-year deal.’s app, XE Currency, launched in 2009, is the world’s most popular foreign exchange app with over 30 million downloads. It’s been used 25 million times in the last two months alone. Around 15% of’s customers are in the UK.

The XE Currency app is integrating an SDK (software development kit) from @exponentialinc’s mobile engagement division Appsnack into its iOS and Android versions that will manage the ad serving to maximise ad revenues. 


“The re-positioning of adconnection to be the leading performance agency has gone very well” – Catherine Becker, CEO of adconnection

by Will Corry on November 12, 2014

It was good to catch up with Catherine Becker, CEO of adconnection recently.

I asked Catherine to give theMarketingblog readers an up to date picture of how her agency @adconnectionUK was progressing.


Conversational Media / ‘Harness the Power of User Generated Content’ / theMarketingblog’s rolling news, article coverage

by Will Corry on November 10, 2014

'Harness the Power of User Generated Content' / theMarketingblog's UGC rolling news, article coverage.

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