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Shopping : Do you know what ‘Webrooming’ means?

Shopping : Do you know what ‘Webrooming’ means?

by Will Corry on May 21, 2016

'In-store pickups pick up'

Webrooming is the latest phenomenon impacting the online retail industry. In just the last year the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store.

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New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

by Will Corry on May 17, 2016

TX write ... The Judges Panel met to shortlist brand for TX's inaugural eXchange Awards. TX facilitates better marketing through forensic brand guidance. We improve the odds of success with future investments and actions.

Our inaugural eXchange Awards celebrate brands eXchanging brilliantly already, with an amazing panel of judges:

  • BV Pradeep, VP Consumer & Market Insight,Unilever
  • Simon Walker, CEO, Kepak Convenience Foods
  • Helen Welch,Director of Customer Insights, Saga
  • Bill Scott, CEO, Droga5
  • Peter Cowie, CEO, The Oystercatchers
  • Carol Reay, Chairman, TransgressiveX

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Google – and a full day of sessions around Paid Search at SMX London / Plus get a 15% discount

by Will Corry on May 3, 2016

"Learn with Google Day"

Seize your chance to get closer to the source than ever before! Google just confirmed that they will run a full day of sessions around Paid Search at SMX London. All Conference and Expo Plus pass holders can attend the Learn with Google Day on the 19th of May.
SMX London May 2016 – Get an extra 15% discount – special code WEBMARKETINGBLOGSMX

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Events : Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London

Events : Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London

by Will Corry on May 2, 2016

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Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

by Assistant Editor on April 21, 2016

Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.

One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.

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Jeep first to use new “Edge” mobile ad format – InSkin Media

by Will Corry on April 12, 2016

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Important news for B2B marketers … Publish infographics and grow your traffic by an average of 12% .. Exclusive download available here..

by Will Corry on April 3, 2016

Easily create infographics in PowerPoint & Illustrator ... Exclusive download

Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't.

Download HERE>>>

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Are you happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? – eBook Download

by Will Corry on March 4, 2016

Is your social media profile all it needs to be?
Are you completely happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? Maybe you're paralysed by the inevitability of change in this space. Or fearful of the time you might waste with no discernable return?
Get your eBook download HERE>>>>

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Research : People are now increasingly comfortable using mobile devices to shop

by James on February 22, 2016

BuzzCity report shows that customer experience on mobile is critical for success BuzzCity, the global mobile advertising network releases its latest quarterly report on consumer mobile purchasing trends.

The study of global mobile users shows that people are now increasingly comfortable using mobile devices to shop, with nearly three quarters (69%) now browsing or buying on their devices – an increase of 10% since 2013. [more…]