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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

by Will Corry on May 20, 2015

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.

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Revealing data-driven marketing trends worldwide – New research from @TurnPlatform

by Will Corry on May 20, 2015

Turn have released its Advertising Intelligence Index report, revealing data-driven marketing trends worldwide from April 2014 through March 2015, compared with the same period last year – April 2013 through March 2014.

Overall, the last year shows significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe. As brands and agencies embrace programmatic, the landscape for mobile and video has seen increased spending and growing competition as EMEA and APAC markets continue to mature towards stable levels of high competition. [more…]

Operators are planning to block online adverts on their networks

by Will Corry on May 15, 2015

Mobile operators blocking online ads from Google [more…]

“Digital Shoreditch Festival – Highlights and analysis of #DS15″

by Will Corry on May 15, 2015

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Meet face-to-face with the UK’s marketing and media buyers at the place they visit to make investment decisions

by Will Corry on May 6, 2015

Events - ad: tech London 2015 - Why exhibit?

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adconnection – the latest campaign for Maplin across TV and digital

by Will Corry on May 2, 2015

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The “scientists” and the “artists” – The skills needed for modern marketing

by Will Corry on May 1, 2015

eBay Advertising’s Alessandra Di Lorenzo discusses the need to merge science and creativity in today’s marketing landscape

A decade ago, there were no smartphones on sale and untargeted, broad-brush campaigns were at the heart of advertising. The way consumers shop has changed drastically since then and we as marketers have had to evolve accordingly.

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Total Attribution allows Data2Decisions to rigorously evaluate the whole media mix and help clients understand the consumer journey

by Will Corry on April 30, 2015

Data2Decisions, the global marketing effectiveness consultancy, today announces the launch of a new modelling approach, Total Attribution, across its global network to measure and optimise all media and quantify how media influences the consumer journey to drive sales. [more…]

Events : Do you want to be clued up on the latest ecommerce, multichannel, social media and mobile debates within the fashion industry?

by Will Corry on April 30, 2015

Do you want to be clued up on the latest ecommerce, multichannel, social media and mobile debates within the fashion industry?   On Friday 15th May AW Fashion Vertical Specialist, Susie Whitby will be on hand from 11-12 to answer any, and all of your fashion questions.

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Sir Geoff Hurst, Steve Hatch, Regional Director UK&I, Facebook & Ben Silcox, Chief Digital and Data Officer, Havas helia set to speak at Teradata Connect 2015

by Assistant Editor on April 29, 2015

Teradata today announced details of its upcoming international conference, Connect 2015.

The annual event, celebrating its 10th year, will take place in London at Wembley Stadium on June 9th-10th, 2015. [more…]