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Exponential launch range of new video ad formats to drive online video spend

by Will Corry on July 30, 2014

“The key to successful video advertising is not thinking about it like TV advertising”

Marketers now have access to a new range of highly engaging video ad formats to harness the growing popularity of online video across different devices, courtesy of Exponential Interactive, the global provider of advertising intelligence and digital media solutions.

All three new units are perfected video ad formats that expand when a viewer interacts with them. ‘Blaze’ is an expandable ‘billboard’ video format, ‘Ad Engage’ expands within in-stream video players, and ‘Video Snackbar’ is an expandable ad for mobile devices.

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“Programmatic ad buying allows advertisers to take advantage of expanding regions that will grow their businesses” / Mike Peralta, AudienceScience CEO

by Loudmouth PR on July 21, 2014

AudienceScience opens Brazil office, expanding global footprint

Enterprise Advertising Management System Is First Of Its Kind In Rapidly Growing Brazilian Market

With all eyes on Brazil following the completion of the World Cup, AudienceScience today announced that it has expanded to Sao Paulo, making it the first enterprise advertising management system to enter the Brazilian market.

The office also gives AudienceScience greater reach across the globe, providing advertisers access to audiences and ad impressions in the world’s largest digital populations. Brands like Pernod Ricard are already leveraging AudienceScience’s technology to access this rapidly growing market. [more…]

Tremor Video and DoubleVerify partner up to tackle online ad fraud

by Will Corry on July 16, 2014

Video ad technology company Tremor Video @TremorVideo has formed an international partnership with digital performance company DoubleVerify @doubleverify to reduce online ad fraud by eliminating machine or bot-based impressions from campaigns.

When a call to serve an ad is received, DoubleVerify’s advanced fraud protection technology determines whether it’s from a bot or consumer – if it's a bot the impression is blocked and the ad won’t be served. The partnership covers the U.K., U.S. and Canadian markets. [more…]

Vitality sponsor Eurosport Tour De France coverage / Specific Media : Householding Garage Access with Nissan, Kia and Infiniti / Expedia ‘Travel Yourself Interesting’

by Will Corry on July 5, 2014

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Events : ad:tech London – an opportunity to meet and bond with existing and prospective customers

by Will Corry on July 3, 2014

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eMarketer: UK mobile ad spending to pass the £2 billion mark this year – plus comment by Andrew Goode, Project Sunblock

by Will Corry on July 1, 2014

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Events : Lights, camera, action / The Jumpstart Revolver July 3rd 2014

by Will Corry on July 1, 2014

The Jumpstart Revolver is a new event full of fast paced, best practice presentations straight from the IRTV studio.

We’ve got a new venue, a new format and the event will be live-streamed on our website, if you haven’t registered to join us yet you can do so by clicking here: http://etail.li/JumpstartRevolver

The event will cover two key topics that have proved very popular with the Internet Retailing audience: International and Omni-channel, we’ve got loads of presentations from leading retail suppliers and you’re welcome to pop in for a couple of sessions, or stay all day and join us for lunch.  Register for your free place here: http://etail.li/JumpstartRevolver

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DMA Research : Desktop continues to trump smartphone in directing online traffic from print

by Will Corry on June 19, 2014

Consumers driven online by brand and charity print marketing are three times more likely to visit their websites via a desktop or laptop than a smartphone or tablet, new research published by the DMA @DMA_UK today [19 June 2014] reveals.

According to the findings of the DMA’s inaugural Mobilising print media report 54% of the 1,000 UK adult consumers polled ‘often’ visit a brand or charity’s website in response to receiving a piece of advertising mail, door drop or insert, with 75% doing so via desktop or laptop. Just 25% say they do so on a smartphone or tablet.

The findings of the DMA’s Mobilising print media can be viewed by downloading the infographic from

The most common barrier to using mobile connected devices named by consumers is mobile website functionality, with one in four (27%) citing the difficulty in scrolling and browsing products, and 23% saying that buttons are too small to enable effective use. One in five (22%) stated concerns about data security about their preference for desktop over mobile connected devices. www.dma.org.uk/mobilisingprintmedia [more…]

ISBA survey: advertisers still uncertain about real-time advertising

by Will Corry on June 18, 2014

ISBA and Infectious Media launching guide for advertisers to address issue

Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an @ISBAsays survey.

Over a third of respondents are unaware of what proportion of their own online campaigns involve RTA while only just over a third admit to having a ‘positive perception’ of RTA and Programmatic Trading.

The survey, run in collaboration with real-time advertising specialists @Infectiousmedia, shows that almost all respondents (96%) intend to learn more about RTA. The results come as ISBA and Infectious Media are set to launch a “Guide to Real-Time Advertising” on Friday 20 June at an event to help advertisers better understand the area.

Find out more at www.isba.org.uk

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“Organisations are increasingly data-rich but insight-poor” / Mike Sheridan,Talend

by Will Corry on June 18, 2014

Lenovo selects Talend Big Data Integration to help make smart, fast business decisions

Talend Enterprise Big Data dramatically increases agility and performance while reducing costs of  integration

Talend, the global big data integration software leader, today announced that Lenovo has chosen Talend Enterprise Big Data to help understand its customers by acquiring datasets from a variety of touch points – such as third parties, APIs, and social networking feeds – and transforming that data into a visual picture of the end-to-end customer journey.

For more information, please visit www.talend.com and follow us on Twitter: @Talend.

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