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‘Solution’ Offer : Reach your prospect more often with the right message : Ten of your articles loaded into theMarketingblog – only £450

by Will Corry on August 23, 2014

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Why social sales people need to stop Googling & start @Nimble ing

by Will Corry on August 18, 2014

New Nimble Social Selling App Delivers Relationship IQ | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Nimble continues to add value to your Social Selling workflow. Social Selling signals, messages and notifications are invaluable to today’s social seller. With

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Promotional coupons : “We can give them the deals and offers that they really want” / Eagle Eye

by Will Corry on August 6, 2014

Retail convenience business One Stop is introducing Eagle Eye Solution’s AIR technology to make it easier for customers to take advantage of promotional coupons.  The new technology will issue coupons via SMS and email, allowing customers to redeem their vouchers in store using their mobile phone.

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Exponential launch range of new video ad formats to drive online video spend

by Will Corry on July 30, 2014

“The key to successful video advertising is not thinking about it like TV advertising”

Marketers now have access to a new range of highly engaging video ad formats to harness the growing popularity of online video across different devices, courtesy of Exponential Interactive, the global provider of advertising intelligence and digital media solutions.

All three new units are perfected video ad formats that expand when a viewer interacts with them. ‘Blaze’ is an expandable ‘billboard’ video format, ‘Ad Engage’ expands within in-stream video players, and ‘Video Snackbar’ is an expandable ad for mobile devices.

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“Programmatic ad buying allows advertisers to take advantage of expanding regions that will grow their businesses” / Mike Peralta, AudienceScience CEO

by Loudmouth PR on July 21, 2014

AudienceScience opens Brazil office, expanding global footprint

Enterprise Advertising Management System Is First Of Its Kind In Rapidly Growing Brazilian Market

With all eyes on Brazil following the completion of the World Cup, AudienceScience today announced that it has expanded to Sao Paulo, making it the first enterprise advertising management system to enter the Brazilian market.

The office also gives AudienceScience greater reach across the globe, providing advertisers access to audiences and ad impressions in the world’s largest digital populations. Brands like Pernod Ricard are already leveraging AudienceScience’s technology to access this rapidly growing market. [more…]

Tremor Video and DoubleVerify partner up to tackle online ad fraud

by Will Corry on July 16, 2014

Video ad technology company Tremor Video @TremorVideo has formed an international partnership with digital performance company DoubleVerify @doubleverify to reduce online ad fraud by eliminating machine or bot-based impressions from campaigns.

When a call to serve an ad is received, DoubleVerify’s advanced fraud protection technology determines whether it’s from a bot or consumer – if it's a bot the impression is blocked and the ad won’t be served. The partnership covers the U.K., U.S. and Canadian markets. [more…]

Vitality sponsor Eurosport Tour De France coverage / Specific Media : Householding Garage Access with Nissan, Kia and Infiniti / Expedia ‘Travel Yourself Interesting’

by Will Corry on July 5, 2014

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Events : ad:tech London – an opportunity to meet and bond with existing and prospective customers

by Will Corry on July 3, 2014

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eMarketer: UK mobile ad spending to pass the £2 billion mark this year – plus comment by Andrew Goode, Project Sunblock

by Will Corry on July 1, 2014

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Events : Lights, camera, action / The Jumpstart Revolver July 3rd 2014

by Will Corry on July 1, 2014

The Jumpstart Revolver is a new event full of fast paced, best practice presentations straight from the IRTV studio.

We’ve got a new venue, a new format and the event will be live-streamed on our website, if you haven’t registered to join us yet you can do so by clicking here: http://etail.li/JumpstartRevolver

The event will cover two key topics that have proved very popular with the Internet Retailing audience: International and Omni-channel, we’ve got loads of presentations from leading retail suppliers and you’re welcome to pop in for a couple of sessions, or stay all day and join us for lunch.  Register for your free place here: http://etail.li/JumpstartRevolver

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