Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins, and new category growth after implementing the Mirakl Marketplace Solution in 2014.
— Will Corry (@slievemore) July 23, 2016
The UK launch of Fiare – allowing online publishers to integrate marketplaces into their editorial websites as a new way of monetising – we’ve compiled an opinion article around what exactly this means for all the industries involved.
Marketing, as we all know, is a game of funnels. Grab the mildly interested at the top and keep as many in the funnel until they reach the buying decision. In the modern, digital world, the crease in that process comes in the form of clicks. [more…]
Howard Williams, marketing manager at Parker Software, explains exactly how marketing software can help to maximise the results of campaigns
As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to dwindling interest and, ultimately, dissatisfaction. Marketing activities often work on similar emotional levels to a relationship.
While marketing professionals may not find themselves sleeping on the sofa if interaction breaks down, a lack of meaningful engagement will mean campaigns are ineffective. Howard Williams explains how to maintain a happy marketing relationship. [more…]
Are you playing hide and seek with prospective customers? Or perhaps you're hoping they are telepathic?
- Finding new influencers with a highly engaged following loyal to the brand is more important than working with large-scale influencers boasting hundreds of thousands of followers.
- The content always has to feel original and authentic, in order to bring something new to the brand to create ‘thumb-stopping’ content.
- The key to success is for the client and influencer to create something different that will drive engagement. Read on for an Influencer Marketing Plan that works >>>
Is your company having trouble achieving its marketing goals? Have you tried several marketing campaigns with little, or no results? If so, the problem may not be with the type of marketing strategies you are using. Instead, it may be your lack, or incorrect use of your brand messaging. Without a proper brand message, no amount of marketing will help.
The problem is that many companies don't know the first thing about creating a message that resonates with the consumer.