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AudienceScience’s new partnership with ShiftForward AdForecaster will help advertisers plan campaigns with greater confidence

AudienceScience’s new partnership with ShiftForward AdForecaster will help advertisers plan campaigns with greater confidence

by Loudmouth PR on September 26, 2016

Main picture .. ShiftForward’s CEO, Paulo Cunha,

AudienceScience,  has selected ShiftForward AdForecaster as its partner for ad availability predictions. The integration of ShiftForward AdForecaster into AudienceScience’s platform will make it possible for advertisers to quickly and reliably estimate ad inventory availability in the coming days and weeks, so that they can confidently and accurately build their media plans ahead of time.

This bolsters AudienceScience’s mission to give global advertisers greater control and transparency across their automated digital advertising campaigns. [more…]

[Infographic] : New research from AOL reveals key consumer behaviours

[Infographic] : New research from AOL reveals key consumer behaviours

by James on September 8, 2016

New landmark research from AOL has uncovered eight specific behaviours that determine why consumers engage with online content.

From inspiration and entertainment to social interaction and knowledge seeking, AOL’s Global Content Moments Study highlights the need for advertisers and publishers to complement traditional audience segmentation and standard targeting demographics with an understanding of emotional motivations and everyday experiences to better connect with consumers.

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The charity Guide Dogs has teamed up with award-winning agency Don’t Panic and paralympian Libby Clegg to create a detailed soundscape film

by Simpson on September 8, 2016

The charity Guide Dogs has teamed up with award-winning agency Don’t Panic and paralympian Libby Clegg to create a detailed soundscape film - one that lets the viewer experience what it might be like to grow up with sight loss and a burning ambition.

The inspiring short film helps the viewer understand the challenges faced by blind and partially sighted people and how, with the help of Guide Dogs, they can realise their dreams. The emphasis on the audio helps sighted individuals to understand what it might be like for blind and partially sighted people growing up. [more…]

B2B Marketers : A step by step guide to planning an effective ‘Inbound Marketing Strategy’ / Special Download

by Will Corry on September 4, 2016

Inbound Marketing : Download the guide HERE >>>>>

[more…]

Meetrics receives third funding round for digital ad effectiveness platform

Meetrics receives third funding round for digital ad effectiveness platform

by Will Corry on September 1, 2016

New capital helps put international expansion plans into action

Meetrics has successfully completed its third round of funding. Two well-known experts in the ad-tech industry, Thomas Falk (eValue) and Ronald Paul (Muzungu Capital), are the newest members to join the company's partners. Alongside the newcomers, two long-standing investors, VC Fonds Technologie Berlin (operated by IBB Beteiligungsgesellschaft) and yabeo Capital are also involved in this investment round.

Meetrics now has new capital that amounts in total to a seven-figure sum that will primarily be used for further European expansion. [more…]

What’s buzzing? : Mirakl, Darty, Database Marketing, Data8, AudienceScience

What’s buzzing? : Mirakl, Darty, Database Marketing, Data8, AudienceScience

by Will Corry on August 18, 2016

Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins, and new category growth after implementing the Mirakl Marketplace Solution in 2014.

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“People do not buy goods & services. They buy relations, stories & magic” – Seth Godin – The History of Marketing

by Will Corry on July 23, 2016

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A virtuous circle of publisher partnership … Fiare

A virtuous circle of publisher partnership … Fiare

by James on July 18, 2016

Interesting article about Fiare customers Time Inc. and Dennis Publishing

The UK launch of Fiare – allowing online publishers to integrate marketplaces into their editorial websites as a new way of monetising – we’ve compiled an opinion article around what exactly this means for all the industries involved.

Marketing, as we all know, is a game of funnels. Grab the mildly interested at the top and keep as many in the funnel until they reach the buying decision. In the modern, digital world, the crease in that process comes in the form of clicks. [more…]

APAC to overtake North America as world’s biggest digital ad market / Strategy Analytics

APAC to overtake North America as world’s biggest digital ad market / Strategy Analytics

by Will Corry on July 13, 2016

2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.

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“Marketing and automation a match made in heaven”.. Howard Williams, Parker Software

“Marketing and automation a match made in heaven”.. Howard Williams, Parker Software

by James on July 12, 2016

Howard Williams, marketing manager at Parker Software, explains exactly how marketing software can help to maximise the results of campaigns

As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to dwindling interest and, ultimately, dissatisfaction. Marketing activities often work on similar emotional levels to a relationship.

While marketing professionals may not find themselves sleeping on the sofa if interaction breaks down, a lack of meaningful engagement will mean campaigns are ineffective. Howard Williams explains how to maintain a happy marketing relationship. [more…]