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Native in-stream ads will soon dominate social media advertising

by Will Corry on April 16, 2014

BII native ad forecast

BI Intelligence

Depending on who you talk to, native advertising has many definitions. In the context of social media, we define native advertising as: Ads that are seamlessly integrated into a user's feed and are nearly indistinguishable from organic content.

The ads are becoming popular among publishers and other media properties, but social networks are at the forefront of the trend toward ads that work more like content.

For a recent report on the native-social ad rush, BI Intelligence spoke to leaders in the native advertising space, including major ad buyers, investors in up-and-coming social media networks like Pinterest, and social media analytics experts to understand the forces driving the stampede into native-social advertising. We examine the top formats, dig into Facebook's suite of native ad products, and look at how effective native-social ads can be.


Nuggets : Free range shoppers, Pirates strung up, More strife at Tesco, Just Eat, UK car registrations

by Will Corry on April 6, 2014

Here are this weeks marketing nuggets which I feel you will find interesting. Enjoy.

Nuggets : Free range shoppers, Pirates strung up, More strife at Tesco, Just Eat, UK car registrations

Get your success story loaded. Call us. Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism.

Will Corry 01784 434 412


Events : Hear how Experian and Phillips improved their email campaigns and made the most out of their marketing data

by Will Corry on April 4, 2014

We’re going to guess you’ve answered yes to at least one of the questions and if that’s the case, you need to attend these digital marketing conferences @OnTheEdgeLive where these questions, amongst others, will be answered.

On The Edge are a series of one-day digital marketing conferences that 91% of 2013 attendees said they would return to!


Be Nimble. Everywhere you work

by Will Corry on April 3, 2014

Nimble  @Nimble Brings Relationship Insights and Collaboration Workflow for Contacts to Leading Business Productivity Apps, including Gmail and Chrome Browser

Nimble have announced the newest release of its Nimble Everywhere strategy­ Version 2.0 of the Nimble Contacts Widget for Gmail. The company also debuted the ability to add Nimble's Smart Contact profiles anywhere you work within Chrome web browsers.


Infographic / Can LinkedIn be a powerful lead gen tool for B2B marketers?

by Will Corry on April 2, 2014

This fantastic infographic from Oktopost illustrates how LinkedIn can be a powerful lead gen tool for B2B marketers. Some of the key points from the graphic are:

  • The vast majority (86%) of lead conversions on LinkedIn originate from discussion posts.
  • 1/3 of these posts end with question marks, meaning that answering questions is a valuable tactic for lead gen.
  • The average length of the posts that convert is 248 characters, meaning concise and professional beats long-winded and rambling any day of the week.
  • And of course, LinkedIn leads the way with 80% of all B2B social media conversions.  Here’s the full infographic:


“With GamesGRABR, gamers can discover, collect, play and buy titles across the web

by Will Corry on March 26, 2014

The Pinterest of online #gaming, @gamesGRABR, selects @SocialableTeam for #socialmedia

Rapidly growing digital marketing and social media agency to grow the Number One games portal’s user base, create their content, and generate more targeted and engaged users

London, United Kingdom, 27th March 2014: Award-winning gamesGRABR, the social network for people that love games, has selected Socialable to deliver its social media strategy and create its gaming content.  The overall aim is to establish awareness of, increase user engagement with, and position gamesGRABR as THE Number One games portal.

Socialable, which has more social proof than any other European social media and digital marketing agency, was founded by Forbes social media power influencer and visionary entrepreneur, Lilach Bullock.


SMX London – get the early bird discount before this Friday

by Will Corry on March 24, 2014


How can retailers respond to the mobile revolution? Ian Jindal, editor-in-chief of Internet Retailing, has some suggestions

by Will Corry on March 24, 2014

Mobile is changing the way we shop: six ways retailers can respond

We check them on the move, we surf them from the sofa, and have them constantly close to hand whether we’re at home or work. No surprise, then, that many of us are also using our smartphones and tablet computers to shop.

A third (32 per cent) of all online sales were made over mobile devices between November 2013 and January 2014, according to the Q4 IMRG Capgemini Quarterly Benchmarking Study*. The figure looks likely to rise. So how can retailers respond to the mobile revolution?

Ian Jindal, editor-in-chief of Internet Retailing, has some suggestions.

Find out more about IRX 2014 @etailexpo and register for the free event at


Full list of exhibitors for IRX 2014

by Will Corry on March 24, 2014

You can search for exhibitors using the search function , alternatively click on 'reset' button to view all exhibitors.

There are two levels of search.  Select a 'Category' and then Select a 'SubCategory'. @etailexpo [more…]

Over 200 leading suppliers : The Internet Retailing Expo (IRX) at the NEC, Birmingham, Wednesday & Thursday this week / 26/27 March

by Will Corry on March 24, 2014

IRX 2014 starts on Wednesday. Have you booked your FREE place yet? Not only can you register for your ticket to the expo @etailexpo but you can also book your place on the IRX Workshops and Conferences.

#IRX14 @etailexpo

Here's what you can learn from the 12 IRX Workshops: