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New analysis shows that quality journalism continues to win the war on attention

New analysis shows that quality journalism continues to win the war on attention

by on May 17, 2018

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.

Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms Moat’s benchmarks by between 16% and 73%.  World Media Group (WMG) [more…]

How to increase engagement on social media? 7 infallible tips!

by on April 20, 2018

How to increase engagement on social media? 7 infallible tips!

In a scenery full of content, how is it possible to stand out? How to not be just one more person in the middle of the crowd? In this post, we’ll give you some tips and actions that can increase the engagement on social media. Check them out!

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House of Lords urges digital industry to fully commit to JICWEBS or face legislation

House of Lords urges digital industry to fully commit to JICWEBS or face legislation

by on April 16, 2018

Here's industry reaction to the news that the House of Lords has recommended digital industry bodies must be given more power or face government legislation.

Following a six-month long enquiry into the UK advertising industry,the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation. [more…]

IAB UK refreshes brand and launches new website

IAB UK refreshes brand and launches new website

by on March 12, 2018

IAB UK have launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.

The modern, bold look represents IAB UK’s leadership position and marks the next chapter of the trade body, which turns 21 this year. “Digital advertising has matured and so have we” said James Chandler, Chief Marketing Officer of the IAB UK. He added, “Our refreshed branding visually represents the evolution of our voice as we become more assertive within the industry.”  [more…]

World Media Awards 2018 shortlist revealed

World Media Awards 2018 shortlist revealed

by on February 23, 2018

The World Media Group has unveiled the shortlist for the 2018 World Media Awards, revealing the world’s best content-driven, cross-border advertising campaigns.

The Awards @WM_Awards  attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and the USA amongst many others – targeting global audiences in APAC, EMEA, LATAM and the Americas.

For full details of shortlisted entries go to http://www.wm-awards.com [more…]

New : This book explains the impact of the ‘internet of things’, virtual assistants, bots and client data

New : This book explains the impact of the ‘internet of things’, virtual assistants, bots and client data

by on January 5, 2018

Customers the Day After Tomorrow: How to Attract Customers in a World of AIs, Bots, and Automation

The book includes some fascinating real life examples of how brands are using technologies, and exclusive interviews with world-leading experts to get insights into how AI is changing marketing, the workplace, business operations and even wider society.

  • Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatization and digitalization
  • With a chapter by expert Peter Hinssen
  • Order your copy here >>>>>>

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Online video overtakes banner ad spend for first time: PwC/IAB

Online video overtakes banner ad spend for first time: PwC/IAB

by on October 17, 2017

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]

Recording videos from an iPad Screen with Movavi Screen Capture Studio for Mac

Recording videos from an iPad Screen with Movavi Screen Capture Studio for Mac

by on October 2, 2017

Have you ever wanted to record video footage from your iPad either to capture part of a certain app, some in-game footage, or perhaps even a video that you’re watching there? Unfortunately it isn’t as easy as you might think, and while newer iPads may be able to use iOS 11 to do so – many older ones cannot.

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B2B Research : 39% of companies are increasing investment in content marketing … 2017 B2B Content Marketing Trends

by on September 18, 2017

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content.  Want proof?

Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent in most industries, even for those who follow best practices. Of course, if you go upstream of lead capture, the conversion rates of clicks or traffic to closed-won business are absolutely microscopic. [more…]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

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