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DMA becomes the Data & Marketing Association

DMA becomes the Data & Marketing Association

by on May 21, 2019

Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.

The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.

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Award-winning digital marketing agency opens new London premises

Award-winning digital marketing agency opens new London premises

by on April 4, 2019

Bird Marketing are an award-winning digital marketing agency.

They’ve worked tirelessly for the last five years from their Billericay, Essex base and are now seeing the fruits of their labour in the form of a second office opening. This new opening however, takes place in the heart of the capital, London.

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Optimization  :  Key power tips on setting up an SEO digital marketing campaign for your business

Optimization : Key power tips on setting up an SEO digital marketing campaign for your business

by on April 3, 2019

Optimization  : Using a digital marketing campaign has a lot of strategies that work together to make your business grow bigger.

When you get your campaign running with email automations, sales funnels, and advertisements, you will physically see that your business increases its progress day by day.

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New : Still looking for bigger, bolder, braver and better web design and SEO services?

New : Still looking for bigger, bolder, braver and better web design and SEO services?

by on March 30, 2019

Search engines continue to play a more and more important role in online marketing and business.

If you want your site to be visible, to gain more traffic, more conversions, and greater brand awareness, great SEO and web design strategies must be a key part of your online plan.

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Video : How to promote a video on a Facebook page: Tips to make a profit

Video : How to promote a video on a Facebook page: Tips to make a profit

by on October 31, 2018

To let other people know about your offer, you have to expand your reach. There are a bunch of tools for representing your business, but the best-converting tool is a promo video on your Facebook page.

Why it a video better than text or an image? Customers want to see the service or goods in action, not read about them. The Cisco Company’s statistics claim that 90% of internet traffic in 2019 will be related to video content.

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AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

by on September 28, 2018

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well as on computers, tablets and mobiles.

This can also be merged with linear TV measurement based on BARB data. In combination, it is the most accurate cross-device & cross-media measurement on the market, making it possible to continuously analyse and optimise the media mix and creative execution of campaigns and minimise waste.

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Driving digital business transformation for industry leadership : An IT perspective | Quadient

by on August 11, 2018

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“What social media tool is your all-time, desert-island, can’t-live-without favourite?”

“What social media tool is your all-time, desert-island, can’t-live-without favourite?”

by on August 7, 2018

 

Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring which network you should invest in is overwhelming.

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favourite?”

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British TV isn’t the same as American productions. It’s different

by on August 3, 2018

Outside my dormitory room’s window in Exeter, lay a grassy hill with sheep grazing.

I was at a conference a few hours’ drive southwest of London and yet the pastoral scene reminded me of my boyhood home in western Pennsylvania.

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New analysis shows that quality journalism continues to win the war on attention

New analysis shows that quality journalism continues to win the war on attention

by on May 17, 2018

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.

Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms Moat’s benchmarks by between 16% and 73%.  World Media Group (WMG) [more…]