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Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

by Assistant Editor on April 21, 2016

Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.

One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.

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Jeep first to use new “Edge” mobile ad format – InSkin Media

by Will Corry on April 12, 2016

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Important news for B2B marketers … Publish infographics and grow your traffic by an average of 12% .. Exclusive download available here..

by Will Corry on April 3, 2016

Easily create infographics in PowerPoint & Illustrator ... Exclusive download

Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't.

Download HERE>>>

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Are you happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? – eBook Download

by Will Corry on March 4, 2016

Is your social media profile all it needs to be?
Are you completely happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? Maybe you're paralysed by the inevitability of change in this space. Or fearful of the time you might waste with no discernable return?
Get your eBook download HERE>>>>

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Research : People are now increasingly comfortable using mobile devices to shop

by James on February 22, 2016

BuzzCity report shows that customer experience on mobile is critical for success BuzzCity, the global mobile advertising network releases its latest quarterly report on consumer mobile purchasing trends.

The study of global mobile users shows that people are now increasingly comfortable using mobile devices to shop, with nearly three quarters (69%) now browsing or buying on their devices – an increase of 10% since 2013. [more…]

B2B Marketers : Get your own bespoke newsletter for your business – only £95 per weekly issue / £135 per month until end of February

by Will Corry on January 31, 2016

Q Are you getting your message out there in the right way.

A. I can dramatically add to your results by creating a top quality bespoke newsletter for you

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Exclusive : How you can transform any touchscreen into a Giant Smartphone … Mark Jones at Giant iTab

by Will Corry on January 30, 2016

Big news from Mark Jones at Giant iTab . He writes ...we are launching our new 'iTab' core, an android Pc which transforms any Touchscreen into a Giant Smartphone (Giant iTab).

This can now be supplied as a 'Plug and Play' solution for resellers and end-users to purchase and sell this 'out of the box' solution which will be sold through channel distribution and reseller partners. This is the first time Touch2view or Giant iTab have been able to create a channel product due to the complexity of their previous Giant iTab solution. [more…]

5 e-commerce best practices to stand out in a saturated market – eSeller

by Will Corry on January 25, 2016

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Digital Events : Rohit Bhargava will open The Digital Marketing Forum .. March 17, 2016

by Will Corry on January 23, 2016

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