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64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by Will Corry on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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Movers and Groovers : IAB UK appoints Jon Mew as CEO

Movers and Groovers : IAB UK appoints Jon Mew as CEO

by Will Corry on January 5, 2017

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.

Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.

Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange.  [more…]

DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA,  Havas helia

DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA, Havas helia

by Will Corry on October 13, 2016

MRM Meteorite leads DMA Awards nominations

MRM Meteorite leads the DMA Awards shortlist with 14,  as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.

This year’s shortlist also showcases one of the largest fields in the Awards history, with 171 brands vying for a Gold in one of the 34 categories, as well as being in line to take home the prized Grand Prix award.

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Research : PwC/IAB: Mobile display spend overtakes PC for first time

Research : PwC/IAB: Mobile display spend overtakes PC for first time

by Will Corry on October 12, 2016

Consumers’ obsession with their phones meant the amount companies spent on mobile display ads overtook that of PC/tablet display for the first time, as people, particularly women and 16-24s, now spend more internet time on their mobiles than on PCs. [more…]

AudienceScience’s new partnership with ShiftForward AdForecaster will help advertisers plan campaigns with greater confidence

AudienceScience’s new partnership with ShiftForward AdForecaster will help advertisers plan campaigns with greater confidence

by Loudmouth PR on September 26, 2016

Main picture .. ShiftForward’s CEO, Paulo Cunha,

AudienceScience,  has selected ShiftForward AdForecaster as its partner for ad availability predictions. The integration of ShiftForward AdForecaster into AudienceScience’s platform will make it possible for advertisers to quickly and reliably estimate ad inventory availability in the coming days and weeks, so that they can confidently and accurately build their media plans ahead of time.

This bolsters AudienceScience’s mission to give global advertisers greater control and transparency across their automated digital advertising campaigns. [more…]

[Infographic] : New research from AOL reveals key consumer behaviours

[Infographic] : New research from AOL reveals key consumer behaviours

by James on September 8, 2016

New landmark research from AOL has uncovered eight specific behaviours that determine why consumers engage with online content.

From inspiration and entertainment to social interaction and knowledge seeking, AOL’s Global Content Moments Study highlights the need for advertisers and publishers to complement traditional audience segmentation and standard targeting demographics with an understanding of emotional motivations and everyday experiences to better connect with consumers.

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The charity Guide Dogs has teamed up with award-winning agency Don’t Panic and paralympian Libby Clegg to create a detailed soundscape film

by Simpson on September 8, 2016

The charity Guide Dogs has teamed up with award-winning agency Don’t Panic and paralympian Libby Clegg to create a detailed soundscape film - one that lets the viewer experience what it might be like to grow up with sight loss and a burning ambition.

The inspiring short film helps the viewer understand the challenges faced by blind and partially sighted people and how, with the help of Guide Dogs, they can realise their dreams. The emphasis on the audio helps sighted individuals to understand what it might be like for blind and partially sighted people growing up. [more…]

B2B Marketers : A step by step guide to planning an effective ‘Inbound Marketing Strategy’ / Special Download

by Will Corry on September 4, 2016

Inbound Marketing : Download the guide HERE >>>>>

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Meetrics receives third funding round for digital ad effectiveness platform

Meetrics receives third funding round for digital ad effectiveness platform

by Will Corry on September 1, 2016

New capital helps put international expansion plans into action

Meetrics has successfully completed its third round of funding. Two well-known experts in the ad-tech industry, Thomas Falk (eValue) and Ronald Paul (Muzungu Capital), are the newest members to join the company's partners. Alongside the newcomers, two long-standing investors, VC Fonds Technologie Berlin (operated by IBB Beteiligungsgesellschaft) and yabeo Capital are also involved in this investment round.

Meetrics now has new capital that amounts in total to a seven-figure sum that will primarily be used for further European expansion. [more…]

What’s buzzing? : Mirakl, Darty, Database Marketing, Data8, AudienceScience

What’s buzzing? : Mirakl, Darty, Database Marketing, Data8, AudienceScience

by Will Corry on August 18, 2016

Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins, and new category growth after implementing the Mirakl Marketplace Solution in 2014.

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