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Internet Retailing Conference 2015 : Assessing how retailers will develop relationships with their customers in the years to come

by Will Corry on July 6, 2015

In the run-up to Internet Retailing Conference 2015 we’re running a series of pieces showcasing the highlights of the event, now in its tenth year. Today our focus is on Stream 1, The Customer. By Chloe Rigby

Just as the customer is at the heart of today’s ecommerce and multichannel retailing, so too the customer is at the heart of Internet Retailing Conference 2015 (IRC ’15).

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Research : Online display ads programmatic’s share has risen from 28% to 45% in a year and is now worth almost £1bn

by Will Corry on June 29, 2015

The IAB UK's second annual study on how online display ads are bought, reveals that programmatic's share has risen from 28% to 45% in a year and is now worth almost £1bn.

"...the general perception among media owners is that online retailers, telecoms and finance brands are allocating the highest proportion of display spend to programmatic."

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Conversion Conference London : The Super Early Bird is ending this Friday and with it your chance to save up to 40%!

by Will Corry on June 25, 2015

http://contentcuration.tumblr.com/post/122420087567/conversion-conference-the-leading-conversion

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News from the BBC, The Digital Education Show, Helix Event and Digital Events in London

by Will Corry on June 21, 2015

News from the BBC, The Digital Education Show, Helix Event and Digital Events in London [more…]

“What’s My Worth? £7 a minute,” consumers tell advertisers / Millennial Media

by Will Corry on June 21, 2015

Millennial Media have commissioned a unique and independent research study (via Opinium Research) looking at consumer attitudes towards mobile advertising in the UK, France, Germany and the US.

The new research study titled “What’s My Worth”, looks for the first time at what consumers believe their worth is to advertisers.

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Exponential again awarded JICWEBS seal for brand safety online

by Will Corry on June 19, 2015

Exponential has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.

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JICWEBS publishes best practices guidelines to tackle online ad fraud

by Will Corry on June 18, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.

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PPC : ‘Which ad is working the best?’

by Will Corry on June 2, 2015

PPC covers a large variety of online advert types, formats and platforms, each with their own purpose and usefulness.

Advertisers should always be trying new ad platforms, carrying out tests and measuring results; however, sometimes it is difficult to avoid that one question that your boss might ask you – ‘Which ad is working the best?’ – and when you have to answer it, your reply will never be foolproof.

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iStock by Getty Images unveils blockbuster campaign demonstrating the power of video

by KSimpson on May 29, 2015

New campaign created by AlmapBBDO showcases the extraordinary impact of video, available at an affordable price

iStock by Getty Images, the original resource for superior royalty-free stock imagery and video from the crowd, has unveiled a new campaign to promote its innovative video collection. [more…]

Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?

by Will Corry on May 26, 2015

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