Webrooming is the latest phenomenon impacting the online retail industry. In just the last year the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store.
TX write ... The Judges Panel met to shortlist brand for TX's inaugural eXchange Awards. TX facilitates better marketing through forensic brand guidance. We improve the odds of success with future investments and actions.
Our inaugural eXchange Awards celebrate brands eXchanging brilliantly already, with an amazing panel of judges:
- BV Pradeep, VP Consumer & Market Insight,Unilever
- Simon Walker, CEO, Kepak Convenience Foods
- Helen Welch,Director of Customer Insights, Saga
- Bill Scott, CEO, Droga5
- Peter Cowie, CEO, The Oystercatchers
- Carol Reay, Chairman, TransgressiveX
"Learn with Google Day"
— Branded3 (@Branded_3) April 18, 2016
Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.
One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.
— Will Corry (@slievemore) April 12, 2016
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BuzzCity report shows that customer experience on mobile is critical for success BuzzCity, the global mobile advertising network releases its latest quarterly report on consumer mobile purchasing trends.
The study of global mobile users shows that people are now increasingly comfortable using mobile devices to shop, with nearly three quarters (69%) now browsing or buying on their devices – an increase of 10% since 2013. [more…]