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ad:tech London – 21-22 October 2014 / Where the UK digital marketing and media community meet to source suppliers, network with the industry, benchmark their digital strategies and understand latest trends and technologies

by Will Corry on October 2, 2014

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Video : How Equinix’s Ad-IX ecosystem enables BrightRoll

by Will Corry on October 1, 2014

Watch how BrightRoll leveraged the digital video to build the industry’s fastest real-time bidding (RTB) solution for digital video advertising. When milliseconds make the difference between a completed transaction and a lost opportunity, one can’t rely on the public Internet. - Equinix's Ad-IX ecosystem [more…]

Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers

by Will Corry on October 1, 2014

Exclusive : Here is another big ‘brand ideas’ interview article from theMarketingblog. Enjoy.

This time round Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers.

Sanjay is responsible for extending @marketo Marketo’s product leadership, developing business segments, and establishing a new solution ecosystem to increase the company’s reach.

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“Embracing technology that improves process, rather than restricting it”

by Will Corry on October 1, 2014

Daniel Weisbeck, Netbiscuits writes  ..  If you are a CEO or a chief of something reporting into the CEO, then you've probably been hired based on your extensive industry experience. That usually equates to having been there, seen it and bought the t-shirt in many different sizes and colors.

Driving a company vision, strategy and execution is hard work, even harder when the ground underneath you suddenly starts to shift.

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How Giant iTabs are changing the way events interact with attendees

by Will Corry on September 27, 2014

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How much of your time is App time in 24 hours? / Pocket App

by Will Corry on September 26, 2014

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ad:tech London : “Our new online newsroom is creating a real buzz around our 10th anniversary event” / Dan Brain

by Will Corry on September 26, 2014

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Nielsen / Motor products, computer equipment and eBooks set to be fastest growing e-commerce items

by Will Corry on September 25, 2014

Clothes, hotel rooms and airline tickets most popular items purchased online
Delivery costs and online security concerns “holding back e-commerce’s true potential”
British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy. 

The proportion of Britons who intend to use the internet to buy cars, motorcycles or related accessories ‘in the next six months’ has jumped more than three times since 2011, from just 5% to 17% in 2014. Similarly, the intent to go online to purchase computer hardware (to 28%) and software (to 30%) as well as eBooks (to 33%) has tripled.

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Event News : ad:tech London launches online newsroom

by Will Corry on September 25, 2014

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Over 100 Unilever marketers are signed up to attend – will you be joining them? / Upcoming events – October / ad:tech London

by Will Corry on September 25, 2014

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