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Who is the ‘hot’ ad girl in the Blackberry Z10 “Midnight Update” commercial?

by Will Corry on April 24, 2013

Q: Who plays the hot executive assistant “Aleigh” in the Blackberry Z10 “Midnight Update” commercial? A: Rebecca Blumhagen.

Watch the commercial

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Read our white paper on “How to expand into the Australian market” / StrategyMix

by Will Corry on April 23, 2013

The Australian economy is very strong.
And the British pound is relatively weak against the Australian dollar (GB 1: A$1.6), which makes it easier for you to sell your products or services in Australia.
If you were ever going to target the Australian market, you couldn’t pick a better time than right now.
But before you pack your bags and head off to Heathrow, you might want to read our white paper on “How to expand into the Australian market”.
To download the paper, click here

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Who else wants to increase the effectiveness of their lead generation by over 500%? / 43 Digital

by Will Corry on April 21, 2013

43 Digital http://www.43digital.com/ provides a unique video lead generation solution combining Google and YouTube visibility with bespoke landing pages and incentivised calls to action. Watch one of  43 Digital's videos.

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Latest : Twitter #Music will help you discover new artists from the comfort of your iPhone / iPad

by Will Corry on April 19, 2013

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Smartphone shopping in-store – connecting digital commerce with bricks and mortar / Dan Hartveld, Red Ant

by Will Corry on April 16, 2013

Dan Hartveld, Red Ant’s technical director writes  ..  As mobile continues to be a hot topic for everyone – tech pundits, brands and industry mavens – there’s still a question over exactly how consumers use their smartphones when they’re out shopping. We all think they’re doing it, we feel in our collective gut that they’re going to do more of it as digital commerce and multichannel experiences get better.

But are consumers actually getting out their smartphones in-store and using them to compare, share and buy?

The short answer is yes, they are – but it’s currently a fringe activity which has yet to realise its full potential as a revenue driver. [more…]

Quote of the day : Sheryl Sandberg

by Will Corry on April 16, 2013

"We now have a computers in our pockets that are 100 times more powerful than the computer that sent the first man to the moon in the year I was born."

Sheryl Sandberg, Facebook's chief operating officer, on the importance of mobile to the world's largest social networking site.

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‘Fresh news’ about – Michael Laurie, Ellie Edwards-Scott, SKYCIG, Steve Pereira, QUISMA, Jaywing, Crimestoppers

by Will Corry on April 15, 2013

SKYCIG, a major distributor of e-cigarettes in the UK, are proud to announce that they are now members of the Electronic Cigarette Industry Trade Association (ECITA), the leading regulatory body for electronic cigarettes in Europe – The move is considered crucial to help aid progression and encourage industry growth, particularly as the issue over the regulation of e-cigarettes, and the industry as a whole, intensifies.

Proposals to make alterations to the EU Tobacco Products Directive – which would include a variety of restrictions on the sale of electronic cigarettes – have been widely opposed by ECITA. The body acts as the industry voice, ensuring quality standards and fairness for the industry are met and acknowledged. [more…]

Win a ticket for AdMonsters OPS London event / Rising Media

by Will Corry on April 14, 2013

AdMonsters is teaming up with theMarketingblog to offer one reader the chance to attend its OPS event later this month.

One reader will be able to attend the event for absolutely nothing by simply using the comments box to tell us the date of the OPS event. [more…]

AdMonsters events : Act right now to win a free pass to OPS Europe worth £495 / Rising Media

by Will Corry on April 12, 2013

theMarketingblog are delighted to announce that there is a free pass to OPS Europe up for grabs. It's worth a whopping £495 + vat. Enter before end of play next Tuesday 16 April 2013 to grab this freebie.

All you have to do is use the comments box for this article to tell us the date on which OPS Europe takes place. It's as simple as that and you could well be the lucky winner!

When you win your pass here is what to expect at OPS Europe

OPS, like all AdMonsters events, is centered around the exchange of ideas, experiences, peer-certified best practices, emerging opportunities, and expert led sessions. OPS is about results – tangible, practical, and pragmatic solutions and best practices that can be implemented immediately.

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Important ‘fresh’ news from Peppa Pig, Entertainment One Family, NewVoiceMedia, CleverTouch, Marketing Team Direct

by Will Corry on April 5, 2013

Entertainment One Family (eOne Family) accelerates the international expansion of Peppa Pig with news today that leading broadcaster Discovery Kids has acquired the broadcast rights for Latin America. The multi award-winning pre-school series from animation studio Astley Baker Davies will launch in the territory this year on Discovery Kids.

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