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Scotland must lead the data revolution through ethics and inclusivity .. DMA

Scotland must lead the data revolution through ethics and inclusivity .. DMA

by on April 30, 2019

The DMA recently hosted a reception in the Scottish Parliament as part of its Value of Data campaign.

The Value of Data project explores the ethical questions that arise from the use of data and the event brought together MSPs, business leaders and data experts to discuss revolutionising how the professional world views and values data.

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5 free ways to grow your website with no budget

5 free ways to grow your website with no budget

by on April 30, 2019

Strong online presence is essential for any kind of business these days. Companies create websites, build landing pages and stay active on social media to raise their brand.

All your marketing efforts should be aimed to make your site visible and easily found online.

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Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

by on April 26, 2019

Introducing a brand new feature in theMarketingblog - Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

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Scriba PR : This B2B communications agency lands a triple-continent comms retainer

Scriba PR : This B2B communications agency lands a triple-continent comms retainer

by on April 26, 2019

Yorkshire PR firm lands triple-continent comms retainer.
Latest Scriba PR is celebrating a solid start to 2019, having secured a hat-trick of international contract wins [more…]

Missing out : why influencer marketing is all too often overlooked

Missing out : why influencer marketing is all too often overlooked

by on April 24, 2019

It's hard to argue with many of the impressive statistics regarding the potential of influencer marketing.

This very modern form of marketing has been deemed effective by 94% of marketers who have tried it, while it can spur up to eleven times more ROI than traditional marketing.

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Simple ways to improve your email marketing campaigns

Simple ways to improve your email marketing campaigns

by on April 23, 2019

Emails are a fantastic method of digital marketing that is used by thousands of businesses on a daily basis.

With so many emails being sent out regularly, making sure that everything about your email is intriguing and formatted well enough for the receiver to open and read it is essential.

To ensure that you are getting enough from this promotional method, here are some simple ways to improve your email marketing campaigns.

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An inside track on malicious advertising, or malvertising

An inside track on malicious advertising, or malvertising

by on April 17, 2019

By Neal Thoms, content editor, Fasthosts

Like it or not, advertising is a fact of life on the internet. As the primary source of income for huge publishers and social media platforms, it can be tough to avoid. 

The best ads are engaging, amusing and informative – and even at its very worst, adverting is rarely more than mildly irritating. But what if the omnipresent power of online advertising was harnessed by cybercriminals?

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Brandpie rebrands GCEN to GC Partners following strategic review

Brandpie rebrands GCEN to GC Partners following strategic review

by on April 16, 2019

Strategic brand consultancy Brandpie creates new name, logo and brand strategy for GC Partners

International currency broker and payment service agency, Global Currency Exchange Network Ltd (GCEN), and corporate custodial services company, Global Custodial Services Ltd (GCS), have announced their unification under a single brand: GC Partners.

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New research : How to leverage next-gen CCM

New research : How to leverage next-gen CCM

by on April 10, 2019

Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience

According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”

Access a copy of the research here >>>>

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