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Jon Hewson has been appointed as UK Sales Director at digital ad solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016.
Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run Exponential’s sales team and report into UK Managing Director Jason Trout.
Have you decided ecommerce is a good logical move for your business? Or are you thinking of launching a brand new enterprise ecommerce project? Whether you are addressing ecommerce as a new route to market for an existing business, or starting a project that is geared towards ecommerce from the outset, it can appear from a lot of the material out there that getting started is easy.
There are countless blogs out there that will tell you that you can get a good ecommerce site set up and live in an afternoon using the right platform, and then it is implied that just because your site exists, you’ll be running an ecommerce business. [more…]
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— Will Corry (@slievemore) January 25, 2016
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