Manchester-based search engine optimisation company, SEONext, has won a trade mark registration battle against high street giant, Next.
Established in 2009 by brothers Justin and Mark Blackhurst and university friend Vaibhav Kakkar, the team filed a trade mark application for the SEONext brand with the Intellectual Property Office in June 2011.
Next, which has over 500 stores in the UK and employs 58,000 staff across the globe, raised a formal objection inNovember 2011to SEONext’s brand name, citing that it encroached on its own intellectual property.For more information about SEONext, visit:www.seonext.co.uk / @SEONext. [more…]
nugg.ad founds "Audience & Research" unit New research unit provides substantiated reports, insights and studies Valid performance measurements for efficiency of online campaigns Study for the launch of the Audience & Research unit already nominated for IAB Europe Research Awards 2013 In spite of technical evolution, online marketing continues to raise questions:how valid are the results of online campaigns?
Lane Crawford, the iconic, luxury department store today begins work with leading global CPA (Cost Per Acquisition) network Rakuten LinkShare to engage with new customers on its global site, lanecrawford.com. With 163 years in Hong Kong and China, Lane Crawford is expanding its footprint to the international online shopping community in the UK, the US and Australia.
Lane Crawford is working with trusted advisors at CPA network Rakuten LinkShare to develop digital content and incentives designed to attract new customers to the international multi-currency shopping site. Lane Crawford’s CPA programme will focus on working with publishers such as Polyvore and ShopStyle to deliver social shopping and discovery shopping experiences online.
Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident might top and tail an ad break and little more.
But sponsorship opportunities have evolved to become so much more creative these days. This is in no small way thanks to the fact that digital technology now allows for clever sponsorship activity to span many channels, from social to mobile and video.
Following the news that Yahoo! is set to acquire Tumblr, please see comment from Andrew Yates, CEO and co-founder of Artesian Solutions
“The news that Yahoo! is set to acquire Tumblr reflects the importance of developing a social footprint for the big technology players. Yahoo! is following in the footsteps of smart businesses that have recognised the need to be agile, socially connected and transparent in order to engage today’s internet users.[more…]
Most of the time, we build our jobs and our organizations and our lives around today, assuming that tomorrow will be a lot like now. Resilience, the ability to shift and respond to change, comes way down the list of the things we often consider.