"This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads to be audited and show how their processes meet the industry agreed good practice principles specifically designed to reduce the risk of ads appearing against inappropriate content.
Currently 34 companies have received this seal for Brand Safety and we advise advertisers to check whether potential ad trading partners have this certification."
Richard Foan, chairman of JICWEBS, the independent body responsible for developing standards for online ad trading.
Wednesday 10th May, 9.30am-5.30pm
Bas van den Beld is a well known and award winning Online Marketing Strategist, consultant trainer and keynote speaker and founder of State of Digital, a platform that helps people companies understand Digital Marketing better.
Bas is widely considered to be an expert and influential on Digital Marketing, Social Marketing and Search Marketing and was voted European Search Personality of the Year in 2015. As a trainer he is connected to business schools and colleges in The Netherlands.
Search Elite 2017 Tickets, Tue, 9 May 2017 at 08:30 | Eventbrite https://t.co/BLPA2q67PK
— Will Corry (@slievemore) February 5, 2017
— Samantha Noble (@SamJaneNoble) January 29, 2017
Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.
Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange. [more…]
Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers.
MRM Meteorite leads the DMA Awards shortlist with 14, as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.
This year’s shortlist also showcases one of the largest fields in the Awards history, with 171 brands vying for a Gold in one of the 34 categories, as well as being in line to take home the prized Grand Prix award.