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“People do not buy goods & services. They buy relations, stories & magic” – Seth Godin – The History of Marketing

by Will Corry on July 23, 2016

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How to close the giant, “invisible customer” gap in your sales funnel

by Will Corry on July 15, 2016

How to double your web conversions using customer friendly lead capture forms

Want to caputure more website visitors and turn them into customers and cash?  Want to STOP losing leads on your website?
Oops. We have a spelling mistake in this article. Can you spot it? What's the word that is wrong?  Send it to the editor will@themarketingblog.co.uk and you could win a £30 shopping card ...

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Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

by Will Corry on June 29, 2016

A Step by Step Guide to Planning an Effective Inbound Marketing Strategy

  • Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed.
  • Inbound Marketing works to earn relevant visibility by helping target buyers learn more about the solutions they want - without interrupting.
  • But before an Inbound campaign can begin, considered planning is required to ensure performance, the best lead quality possible and definite ROI.

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B2B Marketers – find out exactly what you can do to generate new business

by Will Corry on June 21, 2016


Are you playing hide and seek with prospective customers? Or perhaps you're hoping they are telepathic?

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Research : Nielsen Marketing Cloud grows its global footprint

Research : Nielsen Marketing Cloud grows its global footprint

by Will Corry on June 20, 2016

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers  Make Big Improvements in Omnichannel Marketing Performance

Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.

The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.

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B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

by Will Corry on June 18, 2016

Did you know that 'influencer marketing' is growing faster than organic search, paid search, email etc.  Here are 3 points to ponder

  1. Finding new influencers with a highly engaged following loyal to the brand is more important than working with large-scale influencers boasting hundreds of thousands of followers.
  2. The content always has to feel original and authentic, in order to bring something new to the brand to create ‘thumb-stopping’ content.
  3. The key to success is for the client and influencer to create something different that will drive engagement. Read on for an Influencer Marketing Plan that works >>>

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When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

by Will Corry on June 11, 2016

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

But when it comes to proving the impact of your marketing efforts to your boss, how can you pick the most valuable metrics to present?

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Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

by Will Corry on June 10, 2016


The Post Office is harnessing one-time social media trailblazer - Klout - to help it work out who it should be prioritising online and who could be useful in future marketing campaigns.

Question from the Editor of theMarketingblog to the Post Office guys. " Does a Klout score of 61, which we have - interest you?

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More than a fifth of UK retail sales took place online in May for the fifth month in a row …via Internet Retailing

by Will Corry on June 7, 2016

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How many inbound leads are needed to reach your financial targets & provide real ROI?

How many inbound leads are needed to reach your financial targets & provide real ROI?

by Will Corry on June 6, 2016


Inbound Marketing ROI [Calculator]

How many Inbound leads are needed to reach your financial targets & provide real ROI? Enter your revenue goal to find out ... [no email required] Graphics by Shutterstock

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