"...the general perception among media owners is that online retailers, telecoms and finance brands are allocating the highest proportion of display spend to programmatic."
Global beauty leader Coty has appointed ZenithOptimedia Group, part of Publicis Groupe, as agency of record to manage its global media communications business, particularly for Print and TV.
The win sees the Publicis Groupe media network retain the business in Germany and Austria, and extend its 10 year relationship with Coty by taking on a further 13 markets around the world. The global contract covers three regions – North America, Western Europe and Central and Eastern Europe – and includes Coty’s key markets, notably, US, UK and Germany. [more…]
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The new research study titled “What’s My Worth”, looks for the first time at what consumers believe their worth is to advertisers.