David will show you how to do a better job with measurement and reporting without the need for significantly more resources. You’ll learn how to switch to real-time reporting, set up key alerts on traffic and website performance and lots more to help you deal with the dozens of platforms you track, optimize and report on.
See details of David's session and the other Search Elite speakers at www.searchelite.co.uk/programme/
Latest : Mike Grehan writes ... Looks like my pals Jackie Bissell and Andy Brown have a pretty cool new event coming up. And looks like a bunch of my Brit-friends-in-search speaking at it too. And with my dear friend and fellow Geordie Jon Myers involved - this thing is going to rock.
Pretty cool training session with Bas Van Den Beld included too. Wish I could get there myself, but, darn it, clashes with a west coast trip
Best of luck to all. Now go and register... What are you waiting for?
— Search Elite (@thesearchelite) March 16, 2017
Search Elite 2017
May 9, 2017 - May 10, 2017 The Trampery, 239 Old Street, London, GBR
— Search Elite (@thesearchelite) February 23, 2017
"This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads to be audited and show how their processes meet the industry agreed good practice principles specifically designed to reduce the risk of ads appearing against inappropriate content.
Currently 34 companies have received this seal for Brand Safety and we advise advertisers to check whether potential ad trading partners have this certification."
Richard Foan, chairman of JICWEBS, the independent body responsible for developing standards for online ad trading.