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Content Marketing : How the motor industry can achieve the best possible results for the money spent

by Will Corry on May 25, 2015

How Content Marketing Can Benefit the Motor Industry

When Felix Baumgartner made his record-breaking skydive for the Red Bull Stratos project in 2012, he did much more than set the record for distance and speed in a four-minute free-fall that saw him become the first human being to surpass the sound barrier while travelling outside of a mechanical vehicle.

Baumgartner also handed his sponsor a veritable gold mine of content marketing opportunities that could provide dividends for the next decade.

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Lawrence Collis and David Wiles – why they founded the Marketing Technology Association

by Will Corry on May 24, 2015

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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

by Will Corry on May 20, 2015

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.

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Revealing data-driven marketing trends worldwide – New research from @TurnPlatform

by Will Corry on May 20, 2015

Turn have released its Advertising Intelligence Index report, revealing data-driven marketing trends worldwide from April 2014 through March 2015, compared with the same period last year – April 2013 through March 2014.

Overall, the last year shows significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe. As brands and agencies embrace programmatic, the landscape for mobile and video has seen increased spending and growing competition as EMEA and APAC markets continue to mature towards stable levels of high competition. [more…]

Events : Only a few days left until SMX London 2015!

by Will Corry on May 15, 2015

Only a few days left until SMX London 2015! Get ready for the Search Marketing Event of the year from 20-21st May. Late sign-ups are still possible! See you all next week!

Posted by SMX London on Friday, 15 May 2015

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Operators are planning to block online adverts on their networks

by Will Corry on May 15, 2015

Mobile operators blocking online ads from Google [more…]

“Digital Shoreditch Festival – Highlights and analysis of #DS15″

by Will Corry on May 15, 2015

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“Digital marketing is having a moment — and it’s a mobile one”

by Will Corry on May 15, 2015

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Next week 20 & 21 May – #SMX is the must-attend search marketing conference and expo

by Will Corry on May 14, 2015

SMX London next week

Click more or the banner on the right for all the latest information

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Meet face-to-face with the UK’s marketing and media buyers at the place they visit to make investment decisions

by Will Corry on May 6, 2015

Events - ad: tech London 2015 - Why exhibit?

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