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New TV : Naked Attraction trumps them all in the controversy stakes

by Will Corry on July 26, 2016

The market is becoming over-saturated with dating shows, but Naked Attraction trumps them all in the controversy stakes.

Channel 4’s brand new programme sees contestants strip off before they head out on a date together, with singletons choosing partners based solely on how they look in the nude.

Host Anna Richardson explains that the concept of the show is that it ‘starts where most dates end’.

“Evolutionary scientists say that back in the day we would have picked someone based on primal instinct,” she said. “So that’s what we’re trying in the 21st Century.

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Channel 5 announces My5, a free-to-air TV channel bringing catch up and box sets to broadcast

by James on July 25, 2016

Channel 5 have announced My5, a free-to-air TV channel set to go live in early August, broadcasting the best content from the breadth of the Channel 5 family.

The My5 channel will replace Channel 5+24, taking content from Channel 5’s hugely popular video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio, which includes Spike, 5STAR and 5USA, as well as Channel 5. [more…]

Gumtree partners with Bauer Media’s Kiss FM UK and Box TV to search for ‘The Kiss Chosen One’

Gumtree partners with Bauer Media’s Kiss FM UK and Box TV to search for ‘The Kiss Chosen One’

by James on July 20, 2016

Bauer Media’s KISS FM UK and Box TV has announced an exclusive four-month partnership with Gumtree UK to further raise the profile of the platform as the go-to place to find job opportunities. The deal was planned and brokered by the7stars.

The multi-platform campaign activity, which launches today, will feature on air trails, a branded hub, video content, an experiential two-day audition event and a presenter academy which will see KISS and Gumtree offer listeners interview tips and advice on job opportunities.

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TheOpen : Win a limited edition Royal Troon staff bag

by Will Corry on July 14, 2016

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Catherine – “You certainly won’t get an invitation to the ‘freeloaders’ Royal Box after this article”

Catherine – “You certainly won’t get an invitation to the ‘freeloaders’ Royal Box after this article”

by Will Corry on July 10, 2016

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Subway launches new TV campaign

Subway launches new TV campaign

by Will Corry on July 9, 2016

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Research : Two-thirds of Olympics TV viewers will be second-screening / RadiumOne

Research : Two-thirds of Olympics TV viewers will be second-screening / RadiumOne

by Will Corry on July 8, 2016

Today is exactly 4 weeks until the Olympics starts and new research reveals the huge amount of second-screening that will go on during the games and why this is good news for marketers, particularly with it only being broadcast on the BBC, also:

  1. Olympic viewing is much more concentrated at home than Euro 2016 - this less "social" viewing experience is also good for marketers
  2. The most popular Olympic broadcast events
  3. How marketers can tap into the above, citing specific brand examples

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Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

by James on July 7, 2016

Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder.

For years, the big US sports franchises – basketball, American football, baseball, ice hockey, etc – have protected their first-team shirts from sponsorship. There have been plenty of deals elsewhere, including individual player endorsements and practice shirt sponsors, but the main shirts have remained sacrosanct, unsullied by commercial forces.

But it’s clear that times are changing, with the recent news of the NBA opening up basketball team shirts to sponsorship.

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Right? “The younger generation do not watch terrestrial television, they use social media”

Right? “The younger generation do not watch terrestrial television, they use social media”

by Will Corry on July 2, 2016

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