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Which company do you trust to produce your video?

by Will Corry on September 24, 2016

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FMCG forecast : Flour and caster sugar sales at risk

by Will Corry on September 22, 2016

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“I have always been so passionate about fashion” … Fearne Cotton

by James on September 22, 2016

The Huffington Post UK announced Fearne On Fashion today, a new Factual Entertainment series hosted by broadcaster and fashionista, Fearne Cotton.

Fearne On Fashion dives into the fast paced world of fashion. From London to Paris, Fearne explores the hype behind global trends and how concepts are first formed, right up to who decides it and ultimately calls time on a trend.

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How would your little ones like to stay in a lego castle?

by Will Corry on September 11, 2016

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Are you breaking the rules when it comes to your winners? / PromoVeritas

Are you breaking the rules when it comes to your winners? / PromoVeritas

by promoveritas on September 9, 2016

It is increasingly being brought to our attention by consumers that promoters are failing to follow the CAP Code and publish their lists of winners. Compers News recently ran an investigation into brands such as Sainsbury’s that are ignoring public requests for lists and not bothering to publish them either. [more…]

“Pub music leaves a bitter taste” / Good Pub Guide 2017

“Pub music leaves a bitter taste” / Good Pub Guide 2017

by Will Corry on September 8, 2016

"I do not visit any pubs or shops that play music"

Drinkers complain their ears are being assaulted with the thumping beat of modern summer anthems from the likes of Taylor Swift or the clang of sleighbells at Christmas.

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Volvo puts people first with Human Made Stories – in partnership with Sky Atlantic

Volvo puts people first with Human Made Stories – in partnership with Sky Atlantic

by James on September 6, 2016

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FMCG : Brand new McVitie’s Digestive Nibbles ad

FMCG : Brand new McVitie’s Digestive Nibbles ad

by James on September 6, 2016

Biscuit maker McVitie’s has today announced the launch of a brand new advert to support its biggest product launch of the year – McVitie’s Digestives Nibbles.

A continuation of the McVitie’s sweeet campaign, the new advert sees the return of the McVitie’s Chocolate Digestives British Blue kittens - to bring to life the feeling you get when you eat a McVitie’s Digestives Nibble. [more…]

[Watch] “The baby reaches out to the dog” …. Amazon Prime TV Spot, ‘Lion’

[Watch] “The baby reaches out to the dog” …. Amazon Prime TV Spot, ‘Lion’

by Will Corry on September 4, 2016

When the newest member of the family isn't so receptive of the family dog, the father takes notice and thinks of an idea to introduce the golden retriever to his newborn with the help of a stuffed lion doll. He searches for the item in mind on Amazon Prime and makes his order.

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Tetley Tea case study: Playing the interactive video game

by James on August 31, 2016

Playing the interactive video game

How an interactive video unit with Innovid surpassed industry benchmark engagement levels

Times are changing. Gone are the days where only one form of media can be used within a campaign, and static video adverts are a thing of the past. With so many mediums and brands to compete with, getting heard above the noise can be tricky; add in a new brand campaign and things get twice as hard. [more…]