— Will Corry (@slievemore) August 23, 2016
In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information.
The study found “generic” background music used by brands improved the power of the information and the key messages that were shared. [more…]
- The last episode of the biggest spending game show will air in Autumn
- Channel 4 say Noel Edmonds is working on a range of new programmes
- A Deal or No Deal Tour will hope to 'reach new audiences'
As the world zooms in on Rio, the marketing sector starts to up its focus on the forthcoming advertising and sponsorship battles that lie ahead. With 400 years’ worth of views for Olympic adverts on You Tube since April and with sponsorship revenue accounting for 45% of the IOC’s income it’s hardly surprising.
Sky Sports has today announced it is creating a brand new Friday night show, in partnership with Carling, the official beer and cider of the Premier League.
The new show titled ‘Carling In Off The Bar’, will provide fans with an exciting look back on the week in football, have an alternative take on the game that evening whilst being packed with fun football challenges, celebrity guests and alternative analysis. [more…]
Former Sky Sports presenter on life support after contracting rare infection in Rio https://t.co/Sr60NgBLIO
— The Independent (@Independent) August 18, 2016
— Will Corry (@slievemore) August 18, 2016
Ogilvy & Mather has created a campaign for Royal Philips to drive awareness of the brand’s personal health programs. The activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organization that improves lives through technology.
Launching at Elvis Week in Memphis, Tennessee, the Philips ‘A little more action’ campaign tells the transformative story of Keith Hart, an amateur Elvis Tribute Artist who made a series of small lifestyle changes to fulfil his lifelong dream of performing for the first time on stage as his hero, Elvis Presley™. [more…]
— The Telegraph (@Telegraph) August 16, 2016
POSTED BY GEORGIA HANN
NowTV are encouraging Brits to go ‘clothes-free’ as well as contract-free, by opening a naked sun terrace to mark the launch of the Now TV Combo, the UK’s first contract-free TV, broadband and calls bundle.