Patient Claim Line, which deals with one in eight of all UK medical negligence enquiries, has unveiled the first TV advertisement of its ‘Just Like You’ campaign. The 30-second advert features five individuals who have suffered from a medical mistake who explain to camera the type of support they want following the incident.
1.The shorter the nickname, the more they like you.
2.Whether it’s the opening of Parliament, or the launch of a new art gallery, there is no Australian event that cannot be improved by sausage sizzle.
3.If the guy next to you is swearing like a wharfie he’s probably a media billionaire. Or, just conceivably, a wharfie.
4.There is no food that cannot be improved by the application of tomato sauce.
After claiming territory at the Emmys with original series like Orange is the New Black and House of Cards, and venturing into the Oscars with a nod for documentary The Square, Netflix is getting more and more serious about its original movies.
This time it’s Carlsberg with ‘If Carlsberg did kickabouts..’ from 72andSunny Amsterdam.
Identifying and understanding consumer interactions and attitudes to FMCG products is crucial to the potential long term success of any brand.
The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers to identify attitudes and perceptions towards purchasing and consuming food and drink products.
For a detailed overview of this year’s Grocery Eye please call Catherine Elms, Research Director on +44(0)1865 336 400
M&C Saatchi Unveils London’s First Artificial Intelligence Poster Campaign
M&C Saatchi has created the first ever artificially intelligent poster campaign in the world, which evolves unique ads based on how people react to it.
Wednesday was a dark day in advertising. In agencies around the globe, creative teams binned reams of campaign ideas in teary-eyed dismay. Got to get rid of that buns-as-breasts billboard, it’ll never sell burgers.
For decades, adland has been a proud proponent of sex; it may be morally dubious but goddamit it flogs things.
It seems, however, that the Mad Men may have been shooting blanks all these years: a shocking new study has found that ads with violent or sexual content actually decrease advertising effectiveness.
All is not lost - we at theMarketingblog dug out this 2011 example which somewhat knocks the new research into the long grass with its 65% increase in sales for Figleaves. Go to more for the story.