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Admedo raises $2M to simplify programmatic advertising for advertisers and agencies

by Will Corry on July 29, 2014

“The Programmatic Advertising industry, already worth $17 billion, is expected to double by 2017

Admedo, a UK-headquartered business that enables advertisers and agencies to manage their Programmatic advertising in-house, today announced that is has raised a $2million round of series A funding. The round was lead by Sussex Place Ventures, with participation from Playfair Capital, Encore Capital, Kima Ventures. The board has also been strengthened with new chairman Steve Brown.

Admedo @thisisadmedo is the first SAAS Self Serve Ad platform with a full range of licensing options, from free subscription for newcomers to online advertising, to a white label solution for agencies. This keeps commissions lower than industry average and gives advertisers and agencies greater insight into where media budgets are really being spent.

The company will use around a quarter of the funding to accelerate product development and grow the development team, half will go into expansion into new global markets and the remainder will be focused on driving business growth. Visit www.Admedo.com

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“64% of hotels now offer free wireless Internet (WIFI) to guests – one of the most sought after amenities”

by Will Corry on July 29, 2014

iRiS Web Valet solution Hotels providing robust Wi Fi as a basic requirement of ‘Guest Experience’ is something Hospitality & Catering News has championed as long as we have followed them.

Just over a week ago we reported on ‘The hotel Wi-Fi challenge. We now have another article - Life After Free WIFI – by Jason Jefferys, CEO iRiS Software Systems.


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Learn how to track your brand / Latest social media monitoring tool – MediaToolKit

by Will Corry on July 28, 2014

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Video : How Boardwalk Empire has become one of the most popular American crime shows ever

by Will Corry on July 28, 2014

As Boardwalk Empire heads into its final season, it's worth looking back to see how it became such a favourite with fans and critics alike.

Set during the prohibition era, the series follows 'Nucky' Thompson (Steve Buscemi), a politician who controlled Atlantic City at the time. The show begins just as prohibition is being introduced and depicts in incredible style, the crimes, backstabbing and violence that took place.

Check out the Season 5 teaser for Boardwalk Empire to get a taste of what's to come next in the series. [more…]

A complete decade-by-decade guide to getting healthier as you age, by Mens Journal

by Will Corry on July 28, 2014

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Research : Adobe named a strong performer in Digital Experience Delivery Platforms

by Will Corry on July 28, 2014

Research : Adobe named a strong performer in Digital Experience Delivery Platforms | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Adobe (NASDAQ:ADBE) today announced that Adobe Marketing Cloud has been recognized as a Strong Performer in “The Forrester Wave™: Digital

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Please check this special “Heatwave’ issue of our newsletter : includes stories etc. on Fifty Shades Trailer, Shoppercentric Retail Research, Club Med, Affectv

by Will Corry on July 27, 2014

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Shoppercentric Retail Research : Grocery shopping isn’t the most thrilling part of anybody’s shopping experience

by Will Corry on July 27, 2014

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Could the Commonwealth become more important to the UK than the EU? / Ruth Lea says yes

by Will Corry on July 27, 2014

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Life skills event : Want to be a TV executive? Publisher? Film director? Entrepreneur? Worried about how to write a CV?

by Will Corry on July 26, 2014

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