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“Birthday Suits” video : City bankers strip for the Young Vic / Via Cityam

by Will Corry on April 17, 2014

It’s the video they wish we’d never seen, five top City names take part in a fundraising video for the Young Vic theatre which sees them rip open their shirts and sing at the top of their voices.

The video was never supposed to be public, it was aired for 400 guests at special screening back in October but was spotted on the Young Vic YouTube channel and laid bare for the masses, pun intended.

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Video : Greggs puts its coffee to the test in #TopSecret campaign

by Will Corry on April 16, 2014

Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message.

The integrated campaign which comprises radio, national press, PR, interactive mobile advertising and social media activity, kicked off recently with a national blind taste test – the biggest ever undertaken by the retailer.

The @topsecretcoffee experiential campaign saw a uniquely branded van take to the road touring seven cities in seven days across the UK, covering 1,342 miles across Glasgow, Newcastle, Liverpool, Manchester, Leeds, Cardiff and Bristol, challenging the taste of the brand’s unique blend against people’s perceptions of popular high street coffee brands.

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UK marketers and planners now have access to “cross-screen” advertising

by Will Corry on April 15, 2014


Tremor Video, @TremorVideo a leading provider of technology-driven video advertising solutions, today announced it has launched the industry’s first screen agnostic (all-screen) optimisation offering for online video advertising.

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BBC’s flagship shows joining Amazon Prime

by Will Corry on April 15, 2014

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Emerging grey cinema market offers exciting new opportunities / Paul Parry, Filmology

by Will Corry on April 14, 2014

In her Oscars® winner’s acceptance speech Cate Blanchett announced that Dame Judi Dench was filming in India. It drew attention to the news that a sequel to ‘The Best Exotic Marigold Hotel’ is in production following its great success in 2012 when it took £82m at the box office worldwide.

The sequel, which will feature Richard Gere as a new resident of the hotel, is due to premiere in 2015.

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Video : Two football greats meet in the Emirates Lounge – but who’s the greatest?

by Will Corry on April 12, 2014

Leading airline Emirates have cemented their role in the world of sport by recruiting two of the greatest players to ever grace the football field, Cristiano Ronaldo and Pelé, as the brand’s Global Ambassadors.

This is one of the first commercials for the World Cup - my betting says it will be a winner, hard to beat.Editor.

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Betting companies need to get their mobile Big Event Betting strategies in shape – and fast / Tim Axon, Head of Gaming, Maxymiser

by Will Corry on April 12, 2014

With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, @maxymiser insists betting companies need to get their mobile Big Event Betting strategies in shape - and fast.

Trying out new content and ideas at other big events could be the key to re-engaging customers, increasing average customer value and transforming overall online performance in 2014. http://www.maxymiser.com/uk-home

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Realeyes wins I-COM Big Data Venture Challenge

by Will Corry on April 11, 2014

LONDON — 11 April — Realeyes, an emotional analytics platform that measures how people feel while they view branded video content has won the prestigious Big Data Venture Challenge award at the 2014 global I-COM summit for the marketing measurement and data industry.

The award is open to data-driven start-ups from around the world that provide solutions for the digital marketing industry. Realeyes beat hundreds of submissions to become one of the 12 ‘Official Selection’ finalists to pitch in front of the I-COM @icomglobal audience and the senior panel of industry judges from around the world.   www.realeyesit.com

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Ipsos and Realeyes agree global deal for facial coding

by Will Corry on April 10, 2014

Ipsos  @IpsosMORI has announced a global agreement with London-headquartered Realeyes as their provider for Facial Coding and Body Gesture response metrics.

Realeyes provides state of the art, scalable and cost efficient emotional analytics using a platform to measure how people feel while they view advertising and communications content.

Realeyes @realeyesit video analytics are facilitated through regular web or mobile cameras capturing consumer response among consenting viewers.

Emotions are recorded in real-time to provide brands with analysis for profiling universal emotions using machine learning software, as well as physiological measures for attention and heart rate.

Web sites: www.realeyesit.com and www.ipsos.com . [more…]

Who is that ‘epic’ hot ad girl?

by Will Corry on April 10, 2014

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