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More than 36,000 searches for “flapper dress” on eBay.co.uk in week following release of The Great Gatsby

by Will Corry on August 22, 2014

New insights, released by eBay Advertising today, reveal that it’s not just entertainment brands that can capitalise on blockbuster releases, with 36,000 searches for “flapper dress” recorded by eBay.co.uk in the week following the release of The Great Gatsby in UK cinemas.

eBay Advertising’s latest Barometer, which looked at the ‘halo’ effect that film releases have on other categories, also found that the latest Bond installment had a similar effect, with searches for Aston Martins on ebay.co.uk jumping by 35 per cent following the release of Skyfall.

eBay Advertising’s latest insights also predict a big opportunity for  entertainment brands when the clocks go back this October. Last year, eBay.co.uk saw a 13 per cent uplift in searches in the ‘DVDs, Films and TV’ category when the clocks changed compared to the previous week, as customers switched to “indoor” entertainment. [more…]

Racism / “Doesn’t see a problem” Clarkson / Top Gear will change as a result of its racism scandals says the head of BBC television

by Will Corry on August 22, 2014

Jeremy Clarkson is not "untouchable" and Top Gear will change as a result of its racism scandals, the head of BBC television has said, as he warns no star presenter is bigger than the corporation.

Danny Cohen, the director of television, likened the BBC to a football club, saying no-one is bigger than the team regardless of their value.

Previous Article on Jeremy Clarkson

Saying Clarkson still "doesn't see a problem" with some of the language he used, he added the Top Gear presenter continues to think the BBC "overreacted" to accusations of racism on the show.

[more…]

3D printing on the way up, magazines on the way down: the highs & lows of print today

by Assistant Editor on August 21, 2014

By Mike Phillips, Chief Executive Officer, The Delta Group

From books to e-books and shelf wobblers to 3D print displays, print as an industry seems to be evolving faster now than at any stage in its history.

As the likes of Amazon have shown, 3D printing is enabling brands to extent their product offering and create new revenue opportunities, but the capabilities being created by technology-led evolution in the print industry stretch far beyond this. [more…]

Events : Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading

by Will Corry on August 21, 2014

Jane Sherwood writes .. Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading.

Our headline speaker, Joe McEwan, Head of Digital and Communities at innocent drinks will share how this esteemed smoothie brand has cemented themselves as one of the most loved in Europe. So, if you’re struggling with engaging your audience, this is the conference for you!

Join us to find out how you can avoid those marketing pitfalls and discover the latest developments that will propel you ahead of the competition in 2015. Book your ticket now! http://bit.ly/oTeRdg

[more…]

Womenswear / Will Lidl’s clothing offer be a winner in the style stakes?

by Will Corry on August 21, 2014

Josie Stone, non-food buying manager at Lidl UK, said: "This is the first time ever that we've done such a high-end fashion promotion and we're hugely excited about launching these lines on 25 August. Not only are these jackets bang on trend for this season but they're also £15 a pop, which is unbeatable value for such high quality .

So we'd advise customers to be quick getting down to stores on the 25th because they're likely to be snapped up very quickly." [more…]

Morrisons, TheEword & T J Hughes, Fast Web Media, Richard Branson, Hotel du Vin, Performance Marketing Insights, Dan Machen and Felix Morgan, URBAN eat, Jonathan Ross

by Will Corry on August 20, 2014

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Four new laughter spots : George Osborne,”The Wolf of Wall Street”, The bedwetter and a man goes into a library

by Will Corry on August 20, 2014

George Osborne saw a little old lady struggling with two heavy bags of shopping,

"You shouldn't be struggling with those two bags of shopping, let me help," he said.

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Lastminute.com is up for sale

by Will Corry on August 19, 2014

Lastminute.com is up for sale as parent company Sabre restructures its online travel agency (OTA) business.

US travel technology group Sabre has appointed corporate finance firm Houlihan Lokey to find a buyer for @lastminute_com, according to reports at the weekend.

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Euronews brings 24 hour world news coverage to TVPlayer / Simplestream

by Will Corry on August 19, 2014

@TVPlayer has signed a major licensing agreement making Euronews now available to its viewers in the UK

Lyon, France, August 19th 2014 Euronews, @euronews the most-watched news channel in Europe, has now launched on leading live TV streaming service, TVPlayer.

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Digital disruption / Havas Media Labs and Weve reveals mobile has changed the boundaries of what is socially acceptable

by Will Corry on August 18, 2014

Following a national study, which launches today, leading media communications agency Havas Media and mobile marketing and commerce company Weve have identified how mobile has completely changed the boundaries of social acceptability.

The study, which looks at the impact of digital disruption to both society and human psychology, shows that young people don’t behave or think in the same way as they did ten years ago. They don’t just use their mobile phones to call friends and family, they rely on them obsessively.

[more…]