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Have you suffered from medical negligence? … Patient Claim Line

by Will Corry on August 4, 2015

Patient Claim Line launches new TV advert to connect with people who have suffered from medical negligence

Patient Claim Line, which deals with one in eight of all UK medical negligence enquiries, has unveiled the first TV advertisement of its ‘Just Like You’ campaign.  The 30-second advert features five individuals who have suffered from a medical mistake who explain to camera the type of support they want following the incident.

For more information, visit http://www.patientclaimline.com/tv-and-media/ [more…]

Going on a trip to Australia? Here are some pointers you can use

by Will Corry on August 3, 2015

1.The shorter the nickname, the more they like you.
2.Whether it’s the opening of Parliament, or the launch of a new art gallery, there is no Australian event that cannot be improved by sausage sizzle.
3.If the guy next to you is swearing like a wharfie he’s probably a media billionaire. Or, just conceivably, a wharfie.
4.There is no food that cannot be improved by the application of tomato sauce.


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Idris Elba puts a young kid to the test in ‘Beasts Of No Nation’ trailer

by Will Corry on August 1, 2015

After claiming territory at the Emmys with original series like Orange is the New Black and  House of Cards, and venturing into the Oscars with a nod for documentary The Square, Netflix is getting more and more serious about its original movies.

Watch the trailer

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Don’t miss out on a massive £259 saving – Data Driven Business Combo Pass – this Friday 31 July only

by Will Corry on July 31, 2015

Your last chance for a £259 saving - Friday only

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More football and the UK season hasn’t even started yet … Carlsberg’s ‘kickabout’

by Will Corry on July 30, 2015

Carlsberg’s ‘kickabout’ sets off in pursuit of ‘pub team’  More football and the UK season hasn’t even started yet.

This time it’s Carlsberg with ‘If Carlsberg did kickabouts..’ from 72andSunny Amsterdam.

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Future Thinking Research : The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers

by Will Corry on July 30, 2015

Grocery Eye

Identifying and understanding consumer interactions and attitudes to FMCG products is crucial to the potential long term success of any brand.

The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers to identify attitudes and perceptions towards purchasing and consuming food and drink products.

For a detailed overview of this year’s Grocery Eye please call Catherine Elms, Research Director on +44(0)1865 336 400

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M&C Saatchi has created the first ever artificially intelligent poster campaign in the world

by Will Corry on July 26, 2015

M&C Saatchi Unveils London’s First Artificial Intelligence Poster Campaign

M&C Saatchi has created the first ever artificially intelligent poster campaign in the world, which evolves unique ads based on how people react to it.

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Fighting a losing battle with an army of broken promises

by Will Corry on July 25, 2015

Ian Jindal, Editor in Chief and Co-Founder of InternetRetailing writes ...

Fans of the actor Tom Cruise are probably familiar with the phrase ‘show me the money’ – a totemic line from the 1996 movie Jerry Maguire.

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Latest : They are now claiming sex does not sell – this oldie but goldie case study proves them wrong

by Will Corry on July 25, 2015

Wednesday was a dark day in advertising. In agencies around the globe, creative teams binned reams of campaign ideas in teary-eyed dismay. Got to get rid of that buns-as-breasts billboard, it’ll never sell burgers.

For decades, adland has been a proud proponent of sex; it may be morally dubious but goddamit it flogs things.

It seems, however, that the Mad Men may have been shooting blanks all these years: a shocking new study has found that ads with violent or sexual content actually decrease advertising effectiveness.

All is not lost - we at theMarketingblog dug out this 2011 example which somewhat knocks the new research into the long grass with its 65% increase in sales for Figleaves. Go to more for the story.

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This could be the most terrifying night of your life – in the best way

by Will Corry on July 25, 2015

True daredevils will jump at the chance to sleep in Skylodge, a trio of transparent capsules wedged high on a mountainside in the Peruvian Andes, not far from the city of Cuzco. The pods are all-out luxurious: They measure a whopping 192 square feet – about half the size of an average hotel room – with plush beds, dining areas and bathrooms.

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