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Things are hotting up. Check the press room at Labour’s national policy forum in Milton Keynes.

by Will Corry on July 21, 2014

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Important message for local business owners – are you making enough online sales?

by Will Corry on July 21, 2014

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Video : Irn-Bru celebrates the arrival of the Commonwealth Games

by Will Corry on July 20, 2014

Irn-Bru Commonwealth Games Advert  Soft Drink

Irn-Bru has released an impassioned and cinematic advert to celebrate the arrival of the Commonwealth Games in Glasgow.

The video, called IRN In Our Blood, features a good-humored narrative talking about Scotland’s attitudes to sport and it’s status as perennial underdogs, two elements why belie the passion Scotland has for sport and its sporting heroes.

Created by the Leigh Agency, the 1-minute long advert is a rally cry to all Scots in the build up to the Games to back their country and join a long history of impassioned Scottish people in supporting the Games in Scotland.

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Crowdsourcing to procure campaign creative / Y&R / ImageBrief

by Will Corry on July 19, 2014

Land Rover’s current 31 Days, 31 Parks campaign calls for dozens of images showcasing National Parks.  Instead of incurring the cost of flying photographers around the country, Y&R chose to utilize ImageBrief’s global network of commercial photographers to quickly source local photographers.

Once Y&R selected and hired five qualified professionals, the photographers coordinated photo shoots of their closest National Park.  All this was achieved in just a few weeks’ time – saving both significant time and money.#GoSomewhereRare [more…]

A shoe with a “Stilton wedge” heel is the latest tactic by the Cambridgeshire village of Stilton to get its blue cheese officially recognised

by Will Corry on July 19, 2014

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Toucan’s involvement with Ocean Spray at the RHS Hampton Court Palace Show

by Will Corry on July 18, 2014

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New research about Digital Media, Content Creation and Corporate Reputation Driving

by Will Corry on July 18, 2014

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psLIVE use guerilla projections to display ape messaging in London and Edinburgh for the launch of Dawn of the Planet of the Apes

by Will Corry on July 17, 2014

For the launch of the Dawn of the Planet of the Apes movie, experiential agency psLIVE @psLIVE_UK are commissioning two projections in London and Edinburgh to build hype around the new release.

To tie in with the cinema release date, on the dawn of the 17th July, pro-ape messaging such as ‘apes together strong’ will be simultaneously projected onto the facade of two iconic British landmarks; City Hall in London and Edinburgh Castle. [more…]

Food blogging : The new crime is – ‘ being too highly ranked [on a search engine]‘

by Will Corry on July 17, 2014

A food blogger has been fined after her searing review of a French restaurant ranked too highly in Google search results.

The article, called "the place to avoid in Cap-Ferret: Il Giardino", was written by Caroline Doudet following her trip to the restaurant in south western France last year. In it, she complained of poor service and a negative attitude from the owner.

According to court documents, the article ranked fourth in search results when the restaurant's name was typed into Google, and the restaurant owner said that its high visibility was damaging business.

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Saatchi & Saatchi X research reveals – brands need to rethink how they target mums

by Assistant Editor on July 17, 2014

Rachelle Headland, Managing Director, Saatchi & Saatchi X

Mums’ expectations of brands have changed dramatically but little has changed in the way brands connect with her when she’s buying products and services, according to Saatchi & Saatchi X research into how mums behave when they’re shopping. [more…]