Brand Union, WPP’s global brand agency, has today announced its appointment by leading luxury hotel group, Shangri-La Hotels and Resorts, to create the new brand and integrated launch campaign for the iconic Le Touessrok resort in Mauritius, following a competitive pitch.
The agency will be responsible for uniting the unique Le Touessrok heritage with the renowned Shangri-La master brand qualities, following the takeover of the resort by Shangri-La earlier this year.
Brand Union will seek to challenge the existing codes of luxury travel adopting a brand-led communications strategy, looking beyond the launch to ensure the brand resonates across every facet of the resort, right through to the guest experience at the hotel.
When you're trying to figure out how to maximize your customer base, always return to the brand, because that's what people remember. Whether you spend much time on your marketing plan or not, brand recognition is essential in the busy global marketplace of today.
Ronald McDonald House Charities and award-winning digital agency, Rawnet, today launch a nationwide campaign celebrating the bedtime story.
The Night Light campaign, which comprises of 10 unique story books and a series of new characters to accompany the Charity’s friend – Patch the Night Light, will be rolled out over the next four weeks.
Half of senior agency and publisher executives, interviewed in-depth for a study on the present and future of online ad viewability, believe the standards set by the IAB and Media Rating Council are not an adequate measure of viewability.
The report, produced by ad technology company InSkin Media and consultancy FaR Partners (a Theorem Digital company) reveals that only about a third (37%) think the official guideline – that 50% of an ad has to be in view for one second, to be deemed viewable – is sufficient
By Adrian Kingwell, MD of analytics consultancy Mezzo Labs (www.mezzolabs.co.uk)
Single Customer View is not a new idea. It has been around for at least twenty years. So why are we not there already?