Channel 4’s brand new programme sees contestants strip off before they head out on a date together, with singletons choosing partners based solely on how they look in the nude.
Host Anna Richardson explains that the concept of the show is that it ‘starts where most dates end’.
“Evolutionary scientists say that back in the day we would have picked someone based on primal instinct,” she said. “So that’s what we’re trying in the 21st Century.
The My5 channel will replace Channel 5+24, taking content from Channel 5’s hugely popular video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio, which includes Spike, 5STAR and 5USA, as well as Channel 5. [more…]
Bauer Media’s KISS FM UK and Box TV has announced an exclusive four-month partnership with Gumtree UK to further raise the profile of the platform as the go-to place to find job opportunities. The deal was planned and brokered by the7stars.
The multi-platform campaign activity, which launches today, will feature on air trails, a branded hub, video content, an experiential two-day audition event and a presenter academy which will see KISS and Gumtree offer listeners interview tips and advice on job opportunities.
— Callaway Golf (@CallawayGolf) July 12, 2016
How do so many C-list celebs get into the Royal Box? https://t.co/2aTTcCtRwW Please retweet
— Will Corry (@slievemore) July 10, 2016
— Will Corry (@slievemore) July 9, 2016
Today is exactly 4 weeks until the Olympics starts and new research reveals the huge amount of second-screening that will go on during the games and why this is good news for marketers, particularly with it only being broadcast on the BBC, also:
- Olympic viewing is much more concentrated at home than Euro 2016 - this less "social" viewing experience is also good for marketers
- The most popular Olympic broadcast events
- How marketers can tap into the above, citing specific brand examples
Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder.
For years, the big US sports franchises – basketball, American football, baseball, ice hockey, etc – have protected their first-team shirts from sponsorship. There have been plenty of deals elsewhere, including individual player endorsements and practice shirt sponsors, but the main shirts have remained sacrosanct, unsullied by commercial forces.
But it’s clear that times are changing, with the recent news of the NBA opening up basketball team shirts to sponsorship.
— Will Corry (@slievemore) July 2, 2016