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[Watch] .. Three pop stars, two comedians, a vicar and a Paralympian athlete : BBC Strictly Come Dancing 2017

[Watch] .. Three pop stars, two comedians, a vicar and a Paralympian athlete : BBC Strictly Come Dancing 2017

by Will Corry on September 6, 2017

Three pop stars, two comedians, a vicar and a Paralympian athlete help to make up the star-studded line-up for the latest series of Strictly Come Dancing. They will be joined by broadcasters, actors and a magician's widow when the show launches on BBC One next month.

Tess Daly and Claudia Winkleman will return to host the first series not to have Len Goodman as a judge. Bruno Tonioli, Darcey Bussell and Craig Revel Horwood will instead be joined by ballroom champion Shirley Ballas.[pictured]

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Brand affiliation : Summer movie season – who ruled the roost? … 4C Insights

by Will Corry on August 23, 2017

Summer movie season has reeled in more than $11bn worldwide at the box office this year, but who ruled the roost?

With so much noise being created around big blockbuster releases including Dunkirk and Baby Driver, it’s easy to think they’d have seized the top spots.

However, social media and data scientists at 4C Insights @4Cinsights have dug into the stats to unveil that in fact it’s the family genre of film that has benefitted most from one of the wetter summer’s on record. [more…]

9 ‘Laughter Spots from theMarketingblog – relax and enjoy

by Will Corry on August 21, 2017

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Kevin Hart’s streaming service is no laughing matter

Kevin Hart’s streaming service is no laughing matter

by Will Corry on August 18, 2017

“I’m not here to talk about how I’m the highest-grossing comedian of all time...” began Kevin Hart, standing on stage in the back garden of a lavish Beverly Hills mansion before an audience of hundreds.

“Or how I’m a best-selling author, or how I have my own line of Nike sneakers”, he continued. Instead, the world’s highest-paid funny man was there to talk about his latest business venture: Laugh Out Loud.

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This image is generating its fair share of backlash on Twitter – Oldie but Goldie

by Will Corry on August 6, 2017

Sports Illustrated is certainly getting the publicity it wanted from this year’s [2015] Swimsuit Edition cover. This 'Oldie but Goldie' - is it good PR or does it cause more trouble than it is worth

But some of the chatter has been going negative over just how low cover model Hannah Davis’ bikini bottom goes.

The image is generating a fair share of backlash on Twitter (Business Insider has a few examples). Yahoo’s Parenting page has called it “a bit of a nightmare.” An UsWeekly poll found that more than two-thirds of respondents (68 percent) think it resembles porn. Yikes

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Research : Video viewability figures published for first time

by Will Corry on July 31, 2017

Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the second quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 47% to 51% – the first rise since Q3 2016 – and the highest level since Q1 2016 (54%). [more…]

This immerse WebVR game puts players in the shoes of a pair of soldiers trying to escape

This immerse WebVR game puts players in the shoes of a pair of soldiers trying to escape

by Will Corry on July 21, 2017

Warner Brothers has been in the throes of promoting Christopher Nolan's "Dunkirk," which depicts the storied evacuation of Allied soldiers from the eponymous region in the North of France during World War II.

The marketing includes an insanely long trailer that fooled moviegoers into thinking they were in the wrong theater, as well as this immerse WebVR game that puts players in the shoes of a pair of soldiers trying to escape.

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Women for Women .. Ten women presenters set to sue the BBC over pay

by Will Corry on July 21, 2017

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Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

by Will Corry on July 19, 2017

In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business

Live streaming video is gaining more widespread use across enterprise organisations. Its use isn’t new. Corporations have been using it for well over a decade, broadcasting events, executive conferences or new product announcements to employees and customers around the globe.

As technology has made live video easier to capture, manage, and distribute, those enterprises using live streaming see it as a productivity enabler, making both internal and external communications efficient and cost effective.

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Netflix earnings call: user & engagement trends … contextual data from Verto

Netflix earnings call: user & engagement trends … contextual data from Verto

by Will Corry on July 18, 2017

Wall Street sell-siders are expecting to report earnings of $0.16 per share on revenues of $2.76 billion for the June quarter. Consensus estimates for the current quarter ending in September are for earnings of $0.23 per share on revenues of $2.87 billion.

However, Netflix is a subscriber additions story more than earnings and revenue numbers per se. For the June quarter, Wall Street is currently expecting Netflix to have added 630,000 subscribers stateside and 2.6 million new subscribers overseas. Last year, at the same quarter, Netflix added 162,000 subscribers domestically.

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