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InSkin Media & Moat partner globally to tackle viewability of non-standard ads

by Will Corry on February 12, 2016

Following their study in which two-thirds of senior agency and publisher execs said viewability guidelines were inadequate for non-standard ad formats (such as skins and wallpapers), InSkin Media has partnered globally with Moat to address the issue.

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Video : Unilever’s Becel campaign adds more heart

by Will Corry on February 12, 2016

Posted by: Stephen Foster

We’re all bake off barmy these days following the worldwide success of the hit BBC show but Unilever brand Becel (Flora in the UK) and agency Mullen Lowe are mining the baking seam in an unexpected and rather dramatic way here.

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Laughter Spot : Four married guys go to play golf

by Will Corry on February 12, 2016

Four married guys go to play golf. After an hour, the following conversation took place:

First guy: "You have no idea what I had to do to be able to come out to play golf today. I had to promise my wife that I will paint every room in the house next weekend."

Second guy: "That's nothing; I had to promise my wife that I will build her a new patio."

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Teachers & Doctors: “Overworked & Underpaid” – Jonathan Pie has a go at Nicky Morgan

by Will Corry on February 12, 2016

Video : Teachers & Doctors: "Overworked & Underpaid".

Pie has a go at The Education Secretary (Nicky Morgan), The Health Secretary (Jeremy Hunt) and The Prime Minister (Pig F**ker).

One comment "Totally bloody on ball!!! The government would like our education system to produce young adults who can't think for themselves so they can brain wash them"

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Events : Online Conversion Rate Optimization Conference | Conversion World 2016

by Will Corry on February 11, 2016

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Sky launches “fluid viewing” Sky Q with visually spectacular campaign

Sky launches “fluid viewing” Sky Q with visually spectacular campaign

by James on February 11, 2016

Sky will break new ground with a visually spectacular advertising campaign for the launch of Sky Q, the next generation home entertainment system.

The campaign is the biggest and most ambitious in Sky’s 27 year history and will roll out in the UK and Ireland from 12 February 2016.

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Infographic : Marketers must be ‘smarter’ & more ‘last-minute’ to halt waning interest in Valentine’s

by Will Corry on February 11, 2016

A study by RadiumOne shows waning interest and an 'over-commercialisation' of Valentine's Day which means marketers need to be 'smarter' and more 'last-minute' about campaigns - particularly as consumer research and purchasing tends to peak in the last few days.

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Blunders : Police drama was widely praised for acting but fans called sound quality ‘awful’

by Will Corry on February 11, 2016

  • 'Do you have to speak Northern to understand it?' Happy Valley fans vent their anger
  • First episode of new series of BBC drama Happy Valley aired on Monday >>>>But fans called sound quality 'awful' and said actors were 'mumbling' >>>> Writer Sally Wainwright's gritty police drama was widely praised for acting >>>> Fans enjoyed spotting Harry Potter's Neville and Myrtle, Prince Andrei from War and Peace and Mr Moseley from Downton Abbey in new series
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    Golfing Laughter Spot : “You see that beautiful blonde practicing her putting?”

    by Will Corry on February 11, 2016

    Three unmarried men were waiting to tee off when the starter walked up to them and said, "You see that beautiful blonde practicing her putting?" "Her? Wow, she is beautiful," they all said.

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    .@VCCPMedia uses real-time @google data for launch of @Sambucoluk spot

    by Will Corry on February 10, 2016

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