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Women for Women : What a woman wears can be blamed for her attack – yes or no?

by Will Corry on April 25, 2015

Women for Women - New anti-rape campaign around women's clothes

The #thisdoesntmeanyes campaign took photos of 200 women across London in a range of outfits with the aim of stamping out the myth that what a woman wears can be blamed for her attack.

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Keywords are dead — Long live concepts, entities & audiences / SMX London 2015

by Will Corry on April 24, 2015

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Spotlight on the Giant iTab / The first big 50 article special from theMarketingblog

by Will Corry on April 23, 2015

It's simple : Click on this graphic for the 50 news stories

New : The Giant iTab / A big 50 article special

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Hot Ad Girl is back : “What is Panera Bread trying to do… promote bad manners, people eating like pigs?”

by Will Corry on April 23, 2015

Q: Who is the hot girl in the Panera Bread ‘Broth Bowl’ commercial?

A: Elle Anhorn

Introducing Panera Bread's new Asian-inspired broth bowls. Choose from a delicious Soba Noodle or Lentil Quinoa Bowl steeped in our umami soy-miso broth.

And with ingredients like fresh spinach, kale, chicken and mushrooms, you'll want to slurp them with gusto! Good thing we've got new oversized spoons to help you out.

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PETA – Thought-provoking video challenge calling for people to make a stand and spread its anti-fur message

by Will Corry on April 22, 2015

Presenting a new collaboration between PETA and the world's first challenge based app, FightMe, to launch an online anti fur protest.

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Booze Laughter Spot : “To some it’s a six-pack, to me it’s a Support Group. Salvation in a can!”

by Will Corry on April 22, 2015

"Without question, the greatest invention in the history of mankind is beer. Oh, I grant you that the wheel was also a fine invention, but the wheel does not go nearly as well with pizza."

~ Dave Barry

Many thanks to Dewald P. in Perth, Western Australia for this series of gems.

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Laughter Spot : The one about a Welshman, an Englishman and an Irishman

by Will Corry on April 21, 2015

A Welshman, an Englishman and an Irishman were being chased by Farmer Giles with a shotgun. After 10 minutes of running they spotted a barn and ran inside.

Once inside they each hid in a old sack against the barn wall. The farmer went into the barn but did not see where they went, he was about to turn back when he saw three suspicious looking sacks. He walked forward and prodded the first sack with his gun. The Englishman inside said... ''Meow'.'

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“63% of people want a home fragrance that offers more than one scent” / Air Wick Life Scents

by Will Corry on April 21, 2015

  • Amanda Lamb stars in the new fragrance campaign for Air Wick - She is captured in the plush shoot by Vogue photographer Willy Camden
  • Amanda Lamb partners with Air Wick for new Life Scents launch.  Stunning fragrance inspired shots celebrate the first constantly changing fragrance

    Following consumer research which reveals 63% of people want a home fragrance that offers more than one scent,1 the new Air Wick Life Scents range delivers a constantly-changing, multi-layered scent sensation, creating an authentic true to life scent experience and helping to turn a house into a home.

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    Train station product sampling works – Sally Durcan, Hotcow

    by Will Corry on April 20, 2015

    Train station product sampling works. Let’s start with some statistics. Did you know that three million of us use the train every day?

    Or to put it another way, every year nearly twice as many people (123 million) use Liverpool Street Station than Heathrow Airport; and that number is rising all the time.

    Whether it’s for work or leisure, that’s a lot of potential customers, which hasn’t gone unnoticed by experiential marketers.

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    Five boom areas for anyone starting an online business / Digital Business Academy

    by Will Corry on April 19, 2015

    Thanks to Digital Business Academy for this ..  What are the best startup ideas for digital businesses? If you’re looking for ideas to start an online business, it pays to explore how technology is disrupting the way we work, play, live and interact at pace.

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