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Aperol hits record sales at Waitrose

by Will Corry on October 30, 2014

Following recent activity in the UK, Italian aperitif brand Aperol has seen sales at Waitrose soar by 800% in one year, according to the annual Waitrose Food & Drink Report 2014.

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Who is the hot dancing ad girl in this “Wedding Season” commercial?

by Will Corry on October 30, 2014

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It’s a swarm of Time Outs – Manchester, Edinburgh, Leeds and Glasgow

by Will Corry on October 30, 2014

It's a swarm of Time Outs : After the successful launch of Time Out Manchester earlier this month, Edinburgh is the second of six cities in the nationwide roll-out. This is followed by the launches of Time Out Leeds and Glasgow in November and Bristol and Birmingham in early 2015. Each city will have its own editor, who will curate content from local experts through the launch of an extensive Time Out blogger network.

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Will this news help to secure the much sought after knighthood for David Beckham?

by Will Corry on October 28, 2014

Victoria Beckham has been named the UK’s most successful entrepreneur of 2014, based on strong sales, the number of jobs she has created, and her estimated wealth overall.

The former Spice Girl’s firm turned over £30m last year, a rise of 2,900pc in the last five years.

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Arsenal’s ‘secret’ signing

by Will Corry on October 27, 2014

At the top of the agenda, as usual, was the subject of new signings.

Why, the Arsenal shareholders wanted to know at Thursday’s AGM, had the club failed in the summer to sign the extra defender they so plainly needed? The numbers appeared simple enough.

Arsène Wenger’s squad has five senior defenders while the club has £207.9m in the bank.

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Tim Ash at Conversion Conference this week 29:30 October London / Use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 27, 2014

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Who is the hot ad girl in the Football Playoff commercial?

by Will Corry on October 24, 2014

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Video : CEO Toni Petersson sings a song he wrote entirely by himself to explain exactly what Oatly is all about

by Will Corry on October 24, 2014

Oatly, the oat drink alternative to cow's milk, has launched a new YouTube channel featuring a series of films starring its reluctant chief executive.In a one of a kind performance, multi-talented CEO Toni Petersson sings a song he wrote entirely by himself to explain exactly what Oatly is all about.

Oatly has released a campaign titled ‘Wow No Cow’ in which they have teamed up with the legendary Forsman & Bodenfors. Oatly makes oat drinks and only drinks. They don’t know anything about almonds or soy or rice or low-fat cows. All they know is oats. How to grow them, harvest them, choose them and turn them into liquid goodness. [more…]

Martini and ‘Begin Desire, CBS Outdoor UK, Liveposter, Movember, Core Spreads, Avalon Funeral Plans

by Will Corry on October 23, 2014

Fresh news from theMarketingblog : Martini and 'Begin Desire, CBS Outdoor UK,  Liveposter, Movember, Core Spreads, Avalon Funeral Plans,  banner

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Research : 47 percent of holiday shoppers have been frustrated that in-store impressions are different from online impressions

by Will Corry on October 23, 2014

Ninety Percent of Holiday Shoppers Expect Consistent Brand Experiences Across Channels and Devices According to SDL Survey

Global survey results demonstrate importance of consistent, omni-channel customer experiences this holiday shopping season

Ninety percent of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season, according to a new global study of more than 3,000 consumers by SDL (LSE: SDL). This is a growing expectation from shoppers, representing a 17 percent increase from what consumers reported last year.

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