Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position from Rupert Turnbull, Vice President EMEA, Time Inc.
One of her first moves in this role is to announce a deadline extension for the World Media Awards (hosted by the World Media Group) from today to next Thursday 23rd February. The World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising. [more…]
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.
Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a combined measure of how well the ad grabbed viewers’ attention, kept it and left a lasting impression.
The score comes from Realeyes emotion measurement technology which tracked the facial expressions of 3,300 people via their webcams, who were provided by audience platform, Lucid.
Molson Coors and Sky today announced the extension of their partnership agreement and their continued joint investment into the on-trade with a discounted offer for landlords. Licensees can get up to a third off the cost of their Sky subscription if they stock Molson Coors products, meaning they can give their customers an unrivalled line-up of sport plus Molson Coors’ fantastic range of drinks, all at exceptional value.
Online gambling is one of the most popular pastimes all over the world, so when you have a booming marketplace, it is essential to know how to market different platforms to potential users. In the United States, it can be discouraging when sites do not accept ads for online gambling sites, but promoting online casinos and poker is not illegal.