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Research : 427 million people will be watching esports by 2019

by on October 20, 2017

Why Companies Should Include eSports in their Marketing Strategies

As with many things in the digital world, the answer is in the data. Several companies, both large and small, have been the early adopters of esports into their marketing strategies but how important is it really?

These are few reasons why we think your company should seriously start thinking about how to market itself to this relatively new, yet blossoming industry.

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What’s next for Online Casinos? 3D to VR

by on October 20, 2017

Online casinos are constantly on the lookout for new ways to improve the gambling experience of their consumers. In the past two decades, the casinos have evolved steadily and the latest technologies have been adapted to offer the players the most realistic experience possible.

From playing with high-resolution 3D graphics, live casino games with real dealers, to mobile casinos designed specifically for smartphones and tablets, the iGaming industry has worked hard to make the virtual game environment more secure and easier to use.

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One of the biggest Facebook Live giveaways ever for Sky Vegas – bigdog

One of the biggest Facebook Live giveaways ever for Sky Vegas – bigdog

by on October 5, 2017

bigdog announces results for Sky Vegas’ Facebook Live giveaways

Full-service, integrated advertising and marketing agency, bigdog, today announces the results of Sky Vegas’ biggest ever Facebook Live which saw over £10,000 worth of prizes given away in two 20-minute Facebook Live broadcasts.

The events reached half a million newsfeeds by harnessing the power of Facebook Live to convey #ThatWinningFeeling by giving away prizes on a massive scale - all live! [more…]

Discussing options: Should you invest in Dedicated Apps or Mobile Sites?

Discussing options: Should you invest in Dedicated Apps or Mobile Sites?

by on October 4, 2017

Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two. 

So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site.

Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.

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Recording videos from an iPad Screen with Movavi Screen Capture Studio for Mac

Recording videos from an iPad Screen with Movavi Screen Capture Studio for Mac

by on October 2, 2017

Have you ever wanted to record video footage from your iPad either to capture part of a certain app, some in-game footage, or perhaps even a video that you’re watching there? Unfortunately it isn’t as easy as you might think, and while newer iPads may be able to use iOS 11 to do so – many older ones cannot.

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Rovio’s IPO …  Angry Birds’ growth and relative popularity … Verto Analytics

Rovio’s IPO … Angry Birds’ growth and relative popularity … Verto Analytics

by on September 29, 2017

Rovio's IPO. We thought you might find these data and insights from Verto Analytics on Angry Birds' growth and relative popularity useful [Editor]

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5 marketing tricks we can learn from online casinos

5 marketing tricks we can learn from online casinos

by on September 29, 2017

Did you know that tens of billions of dollars are spent annually on gambling online?

While that includes both sports betting and real money casino games, it’s safe to say a fair percentage of that is spent on slots, scratchcards, roulette, and other casino games.  What does this tell us? That online casino marketers are experts at getting people to part with their money - which is the aim of every business, truth be told.

Through years of working in this industry, we have come to learn some of the ways they do it. The tactics are applicable to many other businesses, too, so whatever it is you’re selling, you can apply some of these marketing tactics used by the top online casinos.

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[Watch] .. Three pop stars, two comedians, a vicar and a Paralympian athlete : BBC Strictly Come Dancing 2017

[Watch] .. Three pop stars, two comedians, a vicar and a Paralympian athlete : BBC Strictly Come Dancing 2017

by on September 6, 2017

Three pop stars, two comedians, a vicar and a Paralympian athlete help to make up the star-studded line-up for the latest series of Strictly Come Dancing. They will be joined by broadcasters, actors and a magician's widow when the show launches on BBC One next month.

Tess Daly and Claudia Winkleman will return to host the first series not to have Len Goodman as a judge. Bruno Tonioli, Darcey Bussell and Craig Revel Horwood will instead be joined by ballroom champion Shirley Ballas.[pictured]

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Brand affiliation : Summer movie season – who ruled the roost? … 4C Insights

by on August 23, 2017

Summer movie season has reeled in more than $11bn worldwide at the box office this year, but who ruled the roost?

With so much noise being created around big blockbuster releases including Dunkirk and Baby Driver, it’s easy to think they’d have seized the top spots.

However, social media and data scientists at 4C Insights @4Cinsights have dug into the stats to unveil that in fact it’s the family genre of film that has benefitted most from one of the wetter summer’s on record. [more…]

9 ‘Laughter Spots from theMarketingblog – relax and enjoy

by on August 21, 2017

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