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First results of English Premier League .. exclusive article

First results of English Premier League .. exclusive article

by on October 23, 2018

In the new season of the championship of England, fans have already seen quite a few unexpected results.

One of the main disappointments at this stage is Manchester United, that not only does not fight for the first place, but also runs the risk of being kicked out of the Champions League altogether.

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AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

by on September 28, 2018

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well as on computers, tablets and mobiles.

This can also be merged with linear TV measurement based on BARB data. In combination, it is the most accurate cross-device & cross-media measurement on the market, making it possible to continuously analyse and optimise the media mix and creative execution of campaigns and minimise waste.

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Red Bee announces the launch of Telemundo’s brand refresh

Red Bee announces the launch of Telemundo’s brand refresh

by on September 14, 2018

Red Bee, the creative and branding agency, today announces the launch of broadcaster Telemundo’s refreshed brand design.

As the leading Spanish-language broadcaster in the United States, Telemundo is recognised for redefining Hispanic media and content.

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How marketing and online gambling has evolved

How marketing and online gambling has evolved

by on August 31, 2018

Advertising for gambling has changed over the decades. The advent of the Internet has driven many changes in how gaming companies advertise, just as online search engines changed the news and entertainment businesses.

Since players have more ways to gamble than ever before, online and offline operators have had to devise new ways to promote their brand.

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Comment : Facebook launches video service, Watch

Comment : Facebook launches video service, Watch

by on August 29, 2018

Written by Josh Krichefski, CEO at MediaCom

Facebook Watch video service launches worldwide

“Video is to be an integral part of any brand and social media platforms’ arsenal, and Facebook Watch’s launch is further evidence of just how far companies are pushing live and on-demand video – particularly longer-form content. Alongside Snapchat and Instagram’s recent foray into video with IGTV, Facebook’s Watch will now compete for the audience’s attention and look to grab a slice of this increasingly iced cake.

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Breaking News : Boris Johnson to be the replacement director for Daniel Craig’s last Bond movie

Breaking News : Boris Johnson to be the replacement director for Daniel Craig’s last Bond movie

by on August 25, 2018

Following the decision by Danny Boyle to quit the bond franchise, stating ‘artistic differences’, which is director speak for ‘there’s no script and the producers are making it up as they go,’

Eon productions has appointed former Foreign Secretary Boris Johnson as the replacement director for Daniel Craig’s last Bond movie.

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10 most popular Android apps in the UK

10 most popular Android apps in the UK

by on August 23, 2018

With more than two billion users on its books, Android is easily the world’s most popular mobile platform. And a big part of its appeal are the excellent apps it offers.

Here are the most popular apps currently available to download in the UK, showcasing not only the best that Android has to offer, but also the trends and tastes that are shaping the marketplace at the moment.

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British TV isn’t the same as American productions. It’s different

by on August 3, 2018

Outside my dormitory room’s window in Exeter, lay a grassy hill with sheep grazing.

I was at a conference a few hours’ drive southwest of London and yet the pastoral scene reminded me of my boyhood home in western Pennsylvania.

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Sexual objectification of women in sport – is it ever OK?

Sexual objectification of women in sport – is it ever OK?

by on May 25, 2018

motorsport grid girlsThe sexual objectification of women in sport is at the forefront of news again with the debate continuing over the issue. "It is wrong to objectify women in sport" says boxer and anti-sexism campaigner Stacey Copeland, after world champion Lewis Hamilton welcomed the return of "beautiful" women to the F1 grid.

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Studio Black Tomato launches new interactive video service, Blackwire

Studio Black Tomato launches new interactive video service, Blackwire

by on May 23, 2018

Studio Black Tomato, the content creation agency owned by the Black Tomato Travel Group, announces the launch of new interactive video service, Blackwire.

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