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Hey, Coca-Cola, is this the right way to sell milk?

by Will Corry on December 18, 2014

Fairlife Milk A Little Too...Milky

Fairlife’s new milk adverts are unoriginal & tediously . There is what's pretty overtly wrong with this and then there's the underlying symbolism, which is even more disturbing. You don't need to be a radical feminist to see some pretty shocking commodification and objectification of ladies going on in this ad, which is only one in a series. Not to mention that one of the models is now suing.

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Laughter Spot : “As I’m leaving, can you say ‘Good bye, Mother’?

by Will Corry on December 18, 2014

A young man was walking through a supermarket to pick up a few things when he noticed an old lady following him around. Thinking nothing of it, he ignored her and continued on.

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Research : Labour three points behind Tories in new Ipsos Mori poll

by Will Corry on December 18, 2014

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14 brilliant outdoor ads from 2014

by Will Corry on December 18, 2014

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Women for Women : Vogue explores the “plus-size division”

by Will Corry on December 18, 2014

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Laughter Spot : The fridge and the unfaithful wife story

by Will Corry on December 17, 2014

He suspects his wife of cheating but when he gets home early this happens.

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“A great read for those that don’t go into a Wetherspoon pub, because it is a Wetherspoon pub” #Fools

by Will Corry on December 17, 2014

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The ‘Top 10 compelling ads’ from high street retailers as revealed by measuring people’s emotions via their facial reactions / @realeyesit

by Will Corry on December 16, 2014

Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.

John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.

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Digital experiential marketing – creating an experience where there is a resulting emotional connection to a brand, product or idea / Hotcow

by Will Corry on December 16, 2014

Hotcow @Hotcow write in their blog - Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing.

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Christmas ads : “Making sure it’s their video that generates the most interest” / Holiday Hypermarket

by Will Corry on December 15, 2014


For most brands, the Christmas campaign is crucial and as usual this year, the big guns have piled significant resources into making sure it’s their advert that generates the most interest.

John Lewis went with the story of a little boy and his penguin pal, Sainsbury’s marked the centenary of World War I with their much discussed footie-playing soldiers, and Waitrose had us cheering on a determined young gingerbread maker.

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