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Greg Rutherford,Tameka Empson and Lesley Joseph join Strictly Come Dancing

by Will Corry on August 23, 2016

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3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock

3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock

by Will Corry on August 22, 2016

By François Arbour, VP Product, Video and Music at Shutterstock [pictured bottom right]

In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information.

The study found “generic” background music used by brands improved the power of the information and the key messages that were shared. [more…]

Noel Edmonds gets a string of new shows… and earns £10million

by Will Corry on August 21, 2016

Channel 4 to make him the richest daytime TV host in Britain despite axing Deal Or No Deal

  • The last episode of the biggest spending game show will air in Autumn
  • Channel 4 say Noel Edmonds is working on a range of new programmes
  • A Deal or No Deal Tour will hope to 'reach new audiences'

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Exclusive : “Communications lessons from the Olympics” / Jack Miles, Northstar Research Partners

Exclusive : “Communications lessons from the Olympics” / Jack Miles, Northstar Research Partners

by James on August 19, 2016

An opinion piece about what marketers can learn from how the Olympics as a brand acts/communicates around areas such as gaining trust, the use of emotion and balancing technology and tradition

As the world zooms in on Rio, the marketing sector starts to up its focus on the forthcoming advertising and sponsorship battles that lie ahead. With 400 years’ worth of views for Olympic adverts on You Tube since April and with sponsorship revenue accounting for 45% of the IOC’s income it’s hardly surprising.

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Sky Sports and Carling team up to provide football fans with Friday night entertainment

Sky Sports and Carling team up to provide football fans with Friday night entertainment

by James on August 18, 2016

Sky Sports has today announced it is creating a brand new Friday night show, in partnership with Carling, the official beer and cider of the Premier League.

The new show titled ‘Carling In Off The Bar’, will provide fans with an exciting look back on the week in football, have an alternative take on the game that evening whilst being packed with fun football challenges, celebrity guests and alternative analysis. [more…]

TV presenter Charlie Webster fighting for her life

by Will Corry on August 18, 2016

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Blunders : How can a fund raising dinner make a financial loss of £220,000?

by Will Corry on August 18, 2016

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Ogilvy & Mather launch ‘A little more action’ with new Philips work

Ogilvy & Mather launch ‘A little more action’ with new Philips work

by James on August 17, 2016

Ogilvy & Mather has created a campaign for Royal Philips to drive awareness of the brand’s personal health programs. The activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organization that improves lives through technology.

Launching at Elvis Week in Memphis, Tennessee, the Philips ‘A little more action’ campaign tells the transformative story of Keith Hart, an amateur Elvis Tribute Artist who made a series of small lifestyle changes to fulfil his lifelong dream of performing for the first time on stage as his hero, Elvis Presley™.  [more…]

TV : Meet the new Great British Bake Off contestants

by Will Corry on August 16, 2016

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NowTV encourages Brits to go ‘clothes-free’ in London

NowTV encourages Brits to go ‘clothes-free’ in London

by Will Corry on August 14, 2016

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NowTV are encouraging Brits to go ‘clothes-free’ as well as contract-free, by opening a naked sun terrace to mark the launch of the Now TV Combo, the UK’s first contract-free TV, broadband and calls bundle.

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