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Exclusive : adconnection CEO, Catherine Becker, on key media trends

by Will Corry on October 6, 2015

This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is taking.


Brand Union has today announced its appointment by leading luxury hotel group, Shangri-La Hotels and Resorts

by KSimpson on October 5, 2015

Brand Union, WPP’s global brand agency, has today announced its appointment by leading luxury hotel group, Shangri-La Hotels and Resorts, to create the new brand and integrated launch campaign for the iconic Le Touessrok resort in Mauritius, following a competitive pitch.

The agency will be responsible for uniting the unique Le Touessrok heritage with the renowned Shangri-La master brand qualities, following the takeover of the resort by Shangri-La earlier this year.

Brand Union will seek to challenge the existing codes of luxury travel adopting a brand-led communications strategy, looking beyond the launch to ensure the brand resonates across every facet of the resort, right through to the guest experience at the hotel.


How to successfully market a conference or business event

by Will Corry on October 5, 2015

After you've found the ideal conference venue by searching through
Venue Search London, it's time to promote the event to get as many attendees as possible. But marketing a conference or business event is very different today than it was in the past, so merely sending out postcards and a few emails isn't going to be sufficient.

Continue reading for a few helpful tips on how to successfully market your upcoming business event or conference.


Details Make a Difference: How Small Touches Can Strengthen Your Brand

by Will Corry on October 3, 2015

When you're trying to figure out how to maximize your customer base, always return to the brand, because that's what people remember. Whether you spend much time on your marketing plan or not, brand recognition is essential in the busy global marketplace of today.


IAB launches guidelines to provide greater transparency in online ‘advertorials’

by Will Corry on October 2, 2015

IAB launches guidelines to provide greater transparency in online ‘advertorials’

Guidelines draw heavily on good practice in print media

The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.

The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content.


RMHC and Rawnet partner for bedtime story campaign

by Assistant Editor on October 1, 2015

Ronald McDonald House Charities and award-winning digital agency, Rawnet, today launch a nationwide campaign celebrating the bedtime story.

The Night Light campaign, which comprises of 10 unique story books and a series of new characters to accompany the Charity’s friend – Patch the Night Light, will be rolled out over the next four weeks.


How to build and market a fashion brand – a list of steps for you to follow

by Will Corry on September 21, 2015

The next step for anyone who enjoys designing their own fashion products is to create and market their own fashion brand. Whether it’s clothing, accessories, shoes or handbags that you prefer to design, creating your own fashion brand and marketing it to the public is a venture that could render many benefits.
If you’re a budding fashion designer thinking about starting your own fashion brand, we’ve put together a list of steps that you can follow to help your brand become a success.


A special £100 savings offer for ad:tech London in October – use code ‘mblog1′

by Will Corry on September 19, 2015

Here is a special £100 savings offer for ad:tech London in October. The code ‘mblog1’ saves users £100 off conference passes (usually £795 excl. VAT)


Viewability study : Inconsistent approaches across vendors seen as industry’s biggest issue

by Will Corry on September 17, 2015

Half of senior digital execs say IAB/MRC viewability  standards inadequate

Half of senior agency and publisher executives, interviewed in-depth for a study on the present and future of online ad viewability, believe the standards set by the IAB and Media Rating Council are not an adequate measure of viewability.

The report, produced by ad technology company InSkin Media and consultancy FaR Partners (a Theorem Digital company) reveals that only about a third (37%) think the official guideline – that 50% of an ad has to be in view for one second, to be deemed viewable – is sufficient


Single customer view: The end of civilisation as we know it? – Adrian Kingwell

by Andy Brown on September 17, 2015

By Adrian Kingwell, MD of analytics consultancy Mezzo Labs (

Single Customer View is not a new idea. It has been around for at least twenty years. So why are we not there already?