— Will Corry (@slievemore) July 25, 2014
— Will Corry (@slievemore) July 23, 2014
For the launch of the Dawn of the Planet of the Apes movie, experiential agency psLIVE @psLIVE_UK are commissioning two projections in London and Edinburgh to build hype around the new release.
To tie in with the cinema release date, on the dawn of the 17th July, pro-ape messaging such as ‘apes together strong’ will be simultaneously projected onto the facade of two iconic British landmarks; City Hall in London and Edinburgh Castle. [more…]
Latching onto the notion children do not respect boundaries or privacy when it comes to snooping around the house for fun items to play with, this gun safety ad from Evolve features two mothers talking to one another while their children run around the house and play.
When the children run outdoors and into view of their parents, the mothers are horrified to find out their two children are playing sword with a pair of dildos. The ad closes with, "If they find it, they'll play with it. So always lock up your guns." Via Adrants
Following the Cosmopolitan seminar at Cannes Lions, Cannes TV spoke to Sex and the City star Sarah Jessica Parker and Cosmopolitan Editor-in-Chief Joanna Coles about why the show spoke to so many people and how to balance work and life.
CScreens, UK's first digital TV extension network, activating and reporting existing TV adverts, across all digital screens, both in and out of home.
A solution that allows advertisers to find out who’s looking at their ads across various out of home locations such as billboards, events and in pubs, is being launched today by CScreens @CbrandsLtd, the UK’s first premium In- and Out-of-Home video network.
— Will Corry (@slievemore) June 5, 2014
— Will Corry (@slievemore) June 2, 2014
In a product placement/integration stunt that should have felt forced but didn't, the first several minutes of last Thursday's Jimmy Kimmel show didn't begin with his monologue, rather, it began with a Nespresso ad featuring spokeswoman Penelope Cruz. Via adRants
As Jimmy gets ready for the show, he runs into Cruz -- along with the rest of his staff -- backstage and they're all hanging out drinking coffee.