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UK marketers and planners now have access to “cross-screen” advertising

by Will Corry on April 15, 2014


Tremor Video, @TremorVideo a leading provider of technology-driven video advertising solutions, today announced it has launched the industry’s first screen agnostic (all-screen) optimisation offering for online video advertising.

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BBC’s flagship shows joining Amazon Prime

by Will Corry on April 15, 2014

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Emerging grey cinema market offers exciting new opportunities / Paul Parry, Filmology

by Will Corry on April 14, 2014

In her Oscars® winner’s acceptance speech Cate Blanchett announced that Dame Judi Dench was filming in India. It drew attention to the news that a sequel to ‘The Best Exotic Marigold Hotel’ is in production following its great success in 2012 when it took £82m at the box office worldwide.

The sequel, which will feature Richard Gere as a new resident of the hotel, is due to premiere in 2015.

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Who is that ‘epic’ hot ad girl?

by Will Corry on April 10, 2014

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Microsoft Advertising signs 12-month strategic partnership with Entertainment One

by Will Corry on April 8, 2014

The deal will see bespoke audience-targeted campaigns created for seven film launches across Microsoft Advertising platforms

7 April, 2014 - London: Microsoft Advertising today announces a year-long strategic advertising partnership with Entertainment One UK (eOne UK), one of the premiere names in independent film distribution.

The partnership will see eOne UK promoting new film launches with creative campaigns across MSN, Xbox, Skype and Windows 8 over the next 12 months – a partnership that began with Need For Speed and continues with large-scale activity around Xbox, an MSN and Windows 8 homepage takeover activity with the film Divergent, which launched in UK and Irish cinemas last weekend.

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Interactive Guide to the Oscars Nominations 2014 – touch the graphic

by Will Corry on February 24, 2014

Interactive Guide to the Oscars Nominations 2014 - touch the graphic

"American Hustle" and "Gravity" stole the show as both blockbuster films were nominated for 10 Oscars with "12 Years a Slave" right behind at nine nominations. The surprise of the day came from "Nebraska," a film that nabbed six Oscar nods. "Dallas Buyers Club" and "Captain Phillips" also got six.

The stars dominated the individual nominations as expected with Chiwetel Ejiofor, Leonardo DiCaprio and Matthew McConaughey all making the cut for Best Actor, while Amy Adams, Sandra Bullock, Cate Blanchett and Meryl Streep were all nominated for Best Actress.

For Best Picture, all the big names made it in as well, including "American Hustle," "12 Years a Slave," "The Wolf of Wall Street," and "Gravity." [more…]

£4m campaign featuring Phil Spencer demonstrates RatedPeople.com’s offering

by Will Corry on February 21, 2014

This Saturday RatedPeople.com, the UK’s largest tradesman recommendation site, will be launching its £4 million multi-media campaign.

The adverts, which feature Phil Spencer, demonstrate the breadth and scale of RatedPeople.com’s offering, highlighting that while nine out of 10 homeowners believe it’s hard to find a good tradesman, RatedPeople.com empowers homeowners to find a variety of tradesmen.

The new campaign marks a 40% rise in advertising spend from 2012 and will be rolled out over a period of 15 weeks of TV throughout the year. [more…]

Prodigious strengthens broadcasting footprint in London

by Assistant Editor on February 20, 2014

New Talent and Increased Creative Services Collaboration with Paris Announced

Prodigious, Publicis Groupe’s global production platform, has announced further steps towards strengthening its broadcasting facility in London, with increased access to the Paris-based in-house 3D service, the appointment of Scott Marshall of Bam Sound to the audio team, and a partnership with offline editor Pete Lurie.

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Films : £8m in a weekend – the Lego Movie arrives with a revenue record

by Will Corry on February 18, 2014

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“I just came across this video and it made me think about … life” / Schwarzkopf Nectra Color

by Will Corry on February 16, 2014

Once in a while I get to see a special commercial. One that brings a big smile and also a glimpse of some tears. This is one that does exactly that. .

In any relationship, there are pros and cons, ups and downs, likes and dislikes, adorations and annoyances. But in any good relationship - one that truly works -- each must take the good with the bad. This Valentines Day-themed commercial created by BBDO Germany for Schwarzkopf Nectra Color celebrates this truism beautifully. It avoids cliche and cheese and simply delivers wonder. Via adRants [more…]